CN105120356A - Interactive information push method used for television interactive system - Google Patents

Interactive information push method used for television interactive system Download PDF

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Publication number
CN105120356A
CN105120356A CN201510522878.6A CN201510522878A CN105120356A CN 105120356 A CN105120356 A CN 105120356A CN 201510522878 A CN201510522878 A CN 201510522878A CN 105120356 A CN105120356 A CN 105120356A
Authority
CN
China
Prior art keywords
information
interactive
television
response message
terminal
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510522878.6A
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Chinese (zh)
Inventor
呼伦夫
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TVM Beijing Technology Co Ltd
Original Assignee
TVM Beijing Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by TVM Beijing Technology Co Ltd filed Critical TVM Beijing Technology Co Ltd
Priority to CN201510522878.6A priority Critical patent/CN105120356A/en
Publication of CN105120356A publication Critical patent/CN105120356A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses an interactive information push method used for a television interactive system, used for attracting users to participate in the interaction with television playing videos in a television video playing process. The method comprises: receiving the access request information sent by a user terminal within the effective time of interactive information; and sending the interactive interface corresponding to the interactive information on a television picture to the terminal according to the request information. The method allows the user watching television videos to utilize, such as a mobile terminal device, to obtain the interactive information of television video, accesses to an interactive system in a television video playing process, and obtains the user response information specific to the interaction of television videos through pushing the interactive interface to the terminal and detecting the operation on the interface. The method can attract users to actively participate in watching and interacting with television playing videos, increase the ratings of television programs, and improve user participation interactivity and visual experience.

Description

A kind of method pushed for TV interaction systems interactive information
Technical field
The present invention relates to Internet technical field, particularly a kind of method pushed for TV interaction systems interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How to utilize the function of mobile terminal, in the process of televising video, attract user in conjunction with the function of mobile terminal, the interactive event accessing video of televising is a problem demanding prompt solution in Polarizations for Target Discrimination in Clutter process.
Summary of the invention
The invention provides a kind of method pushed for TV interaction systems interactive information, in order in the process of televising video, attract user to access the interaction of video of televising.
The invention provides a kind of method pushed for TV interaction systems interactive information, comprising: within the effective time of interactive information, receive the access request information of user terminal; According to described request information, the interactive interface corresponding to the interactive information on television image is sent to terminal.
Wherein, described according to described request information, after the interactive interface corresponding to the interactive information on television image is sent to terminal, also comprise: the response message receiving described terminal.
Wherein, after the response message of the described terminal of described reception, also comprise: the transmitting time obtaining described response message; Judge that the transmitting time of described response message is whether within the effective time of described interactive information; If so, then described response message is effective response message.
Wherein, the described transmitting time judging described response message whether within the effective time of described interactive information after, also comprise: if not, then described response message is invalid response message.
Wherein, if not described, then after described response message is invalid response message, also comprise: be that the miscue information of invalid response message sends to terminal by described response message.
Wherein, if not described, described if after then described response message is effective response message, also comprise: the user totem information of described terminal is sent to television content server; The user totem information of described terminal is sent to television control centre by described television content server; Described user totem information is configured on television video picture by described television control centre.
Wherein, the described user totem information by described terminal also comprises before sending to television content server: generate and cover the overlay image described television video picture comprising described user totem information; By the video and graph compound of described overlay image and described television video content.
Wherein, described if after then described response message is effective response message, also comprise: according to predetermined rule, determine the interactive feedback information for described interactive information.
Wherein, described according to predetermined rule, after determining the interactive feedback information for described interactive information, also comprise: send described interactive feedback information to described terminal.
Wherein, described according to predetermined rule, after determining the interactive feedback information for described interactive information, also comprise: generate and cover the overlay image described television video picture comprising described interactive feedback information; By the video and graph compound of described overlay image and described television video content.
The present invention is by providing a kind of method pushed for TV interaction systems interactive information, thus the user of the video that makes to watch TV utilizes such as, the device of mobile terminal obtains the interactive information of television video, to access interaction systems in the process of video of televising, interactive participate in interface by pushing to terminal and detect the operation on this interface, obtaining the response message that user does for the interaction of television video.Attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of a kind of method for the propelling movement of TV interaction systems interactive information that Fig. 1 provides for the embodiment of the present invention;
Fig. 2 is the schematic diagram of the interactive information that the embodiment of the present invention pushes.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method pushed for TV interaction systems interactive information, see Fig. 1, comprising:
S100, within the effective time of interactive information, receives the access request information of user terminal;
In order to improve TV audience rating, when user's TV reception, the interactive information that video screen shows can be seen dynamically, while watching, participating in the interaction of TV programme.
User such as, by participating in the device of TV interaction systems, terminal, obtains and participates in interface, the platform that user terminal can utilize third party to provide, and such as, micro-letter, access TV interaction systems, also can send to TV interaction systems by the head image information of user.
The interactive interface corresponding to the interactive information on television image, according to described request information, is sent to terminal by S200.
See Fig. 2, the interactive interface relevant to the interactive information on television image is pushed to described terminal, this interactive interface has selection/abandon participate in interactive control, the head image information of each side time interactive, will be supported, and the support poll obtained separately.User utilizes this interactive interface, participates in TV interaction.
Preferably, described according to described request information, after the interactive interface corresponding to the interactive information on television image is sent to terminal, also comprise: the response message receiving described terminal.
Preferably, after the response message of the described terminal of described reception, also comprise: the transmitting time obtaining described response message; Judge that the transmitting time of described response message is whether within the effective time of described interactive information; If so, then described response message is effective response message.
Corresponding television video picture shows the effective time that interactive information participates in, usually, according to predetermined principle, determine the time of the answer of this interactive information, and by this time, such as 60 seconds, be presented at user television video picture being prompted to and watching program.
Preferably, the described transmitting time judging described response message whether within the effective time of described interactive information after, also comprise: if not, then described response message is invalid response message.
Preferably, if not described, then after described response message is invalid response message, also comprise: be that the miscue information of invalid response message sends to terminal by described response message.
If the response message of conveying is invalid response message in effective time, this information is sent to user terminal, inform that user this time replies because the reason of time is invalid response message.
Preferably, if not described, described if after then described response message is effective response message, also comprise: the user totem information of described terminal is sent to television content server; The user totem information of described terminal is sent to television control centre by described television content server; Described user totem information is configured on television video picture by described television control centre.
Preferably, the described user totem information by described terminal also comprises before sending to television content server: generate and cover the overlay image described television video picture comprising described user totem information; By the video and graph compound of described overlay image and described television video content.
If effective response message, the head image information of the terminal of this response message is configured on television video picture.
Usually, determine that the head image information of each terminal will be configured in the positional information in described TV program content information; Generate the overlay image covered on described TV program content information, described head image information is positioned at the determined position of described overlay image.The video image of described overlay image and described content of TV program is synthesized.Wherein the layer of overlay image is set to transparent, therefore, during with television video imaging importing, can not cover in television video picture.
Preferably, described if after then described response message is effective response message, also comprise: according to predetermined rule, determine the interactive feedback information for described interactive information.
Preferably, described according to predetermined rule, after determining the interactive feedback information for described interactive information, also comprise: send described interactive feedback information to described terminal.
Preferably, described according to predetermined rule, after determining the interactive feedback information for described interactive information, also comprise: generate and cover the overlay image described television video picture comprising described interactive feedback information; By the video and graph compound of described overlay image and described television video content.
In like manner, the positional information that will be configured in about the interactive feedback information of each terminal in described TV program content information is determined; Generate the overlay image covered on described TV program content information, described interactive feedback information is positioned at the determined position of described overlay image.The video image of described overlay image and described content of TV program is synthesized.Wherein the layer of overlay image is set to transparent, therefore, during with television video imaging importing, can not cover in television video picture.
The present invention is by providing a kind of method pushed for TV interaction systems interactive information, thus the user of the video that makes to watch TV utilizes such as, the device of mobile terminal obtains the interactive information of television video, to access interaction systems in the process of video of televising, interactive participate in interface by pushing to terminal and detect the operation on this interface, obtaining the response message that user does for the interaction of television video.Attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

1., for the method that TV interaction systems interactive information pushes, it is characterized in that, comprising:
Within the effective time of interactive information, receive the access request information of user terminal;
According to described request information, the interactive interface corresponding to the interactive information on television image is sent to terminal.
2. the method for claim 1, is characterized in that, described according to described request information, after the interactive interface corresponding to the interactive information on television image is sent to terminal, also comprises:
Receive the response message of described terminal.
3. method as claimed in claim 2, is characterized in that, after the response message of the described terminal of described reception, also comprise:
Obtain the transmitting time of described response message;
Judge that the transmitting time of described response message is whether within the effective time of described interactive information;
If so, then described response message is effective response message.
4. method as claimed in claim 3, is characterized in that, the described transmitting time judging described response message whether within the effective time of described interactive information after, also comprise:
If not, then described response message is invalid response message.
5. method as claimed in claim 4, is characterized in that, if not described, then, after described response message is invalid response message, also comprise:
Be that the miscue information of invalid response message sends to terminal by described response message.
6. method as claimed in claim 3, is characterized in that, if not described, described if after then described response message is effective response message, also comprise:
The user totem information of described terminal is sent to television content server;
The user totem information of described terminal is sent to television control centre by described television content server;
Described user totem information is configured on television video picture by described television control centre.
7. method as claimed in claim 6, it is characterized in that, the described user totem information by described terminal also comprises before sending to television content server:
Generate and cover the overlay image described television video picture comprising described user totem information;
By the video and graph compound of described overlay image and described television video content.
8. method as claimed in claim 3, is characterized in that, described if after then described response message is effective response message, also comprise:
According to predetermined rule, determine the interactive feedback information for described interactive information.
9. method as claimed in claim 8, is characterized in that, described according to predetermined rule, after determining the interactive feedback information for described interactive information, also comprises:
Send described interactive feedback information to described terminal.
10. method as claimed in claim 8, is characterized in that, described according to predetermined rule, after determining the interactive feedback information for described interactive information, also comprises:
Generate and cover the overlay image described television video picture comprising described interactive feedback information;
By the video and graph compound of described overlay image and described television video content.
CN201510522878.6A 2015-08-24 2015-08-24 Interactive information push method used for television interactive system Pending CN105120356A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105578252A (en) * 2015-12-20 2016-05-11 天脉聚源(北京)科技有限公司 Method and device for interactive information configuration of interactive television system

Citations (5)

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Publication number Priority date Publication date Assignee Title
WO2011143881A1 (en) * 2010-05-20 2011-11-24 中兴通讯股份有限公司 Method, system and back-to-back user agent for realizing mobile terminal television interaction
CN102263993A (en) * 2011-09-02 2011-11-30 上海文广互动电视有限公司 User information management method for interactive studio
CN102843599A (en) * 2012-09-27 2012-12-26 北京导视互动网络技术有限公司 Interaction method and system of television program
CN103634681A (en) * 2013-11-29 2014-03-12 腾讯科技(成都)有限公司 Method, device, client end, server and system for live broadcasting interaction
US20140132634A1 (en) * 2011-07-21 2014-05-15 Tencent Technology (Shenzhen) Company Limited Method And Apparatus For Recognizing Target Object At Machine Side in Human-Machine Interaction

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011143881A1 (en) * 2010-05-20 2011-11-24 中兴通讯股份有限公司 Method, system and back-to-back user agent for realizing mobile terminal television interaction
US20140132634A1 (en) * 2011-07-21 2014-05-15 Tencent Technology (Shenzhen) Company Limited Method And Apparatus For Recognizing Target Object At Machine Side in Human-Machine Interaction
CN102263993A (en) * 2011-09-02 2011-11-30 上海文广互动电视有限公司 User information management method for interactive studio
CN102843599A (en) * 2012-09-27 2012-12-26 北京导视互动网络技术有限公司 Interaction method and system of television program
CN103634681A (en) * 2013-11-29 2014-03-12 腾讯科技(成都)有限公司 Method, device, client end, server and system for live broadcasting interaction

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105578252A (en) * 2015-12-20 2016-05-11 天脉聚源(北京)科技有限公司 Method and device for interactive information configuration of interactive television system

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Application publication date: 20151202

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