CN103024705A - Method and system used for mobile advertisement short message marketing - Google Patents
Method and system used for mobile advertisement short message marketing Download PDFInfo
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- CN103024705A CN103024705A CN2012105564016A CN201210556401A CN103024705A CN 103024705 A CN103024705 A CN 103024705A CN 2012105564016 A CN2012105564016 A CN 2012105564016A CN 201210556401 A CN201210556401 A CN 201210556401A CN 103024705 A CN103024705 A CN 103024705A
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Abstract
The invention discloses a method used for mobile advertisement short message marketing. The method comprises the steps of receiving mobile advertisements from a server; clicking the mobile advertisements by users; automatically informing own phone numbers to the server; and further receiving popularization short messages from the server. The method used for mobile advertisement short message marketing has the advantages of facilitating the users, enhancing user experience, and achieving advertisement injecting with higher quality.
Description
Technical field
The present invention relates to the moving advertising field, relate in particular to a kind of method and system that carries out the marketing of moving advertising note by terminal equipment.
Background technology
Along with popularizing of the mobile communication terminals such as mobile phone, a kind of moving advertising marketing method of new model has appearred, and namely sent to the user by businessman and promote note (for example, sending with the multimedia message form).Fig. 1 is the flow chart according to the moving advertising marketing method 100 of prior art.In step 102, the user receives the moving advertising that is sent by businessman at mobile communication terminal.In step 104, if the user is interested in the moving advertising that receives, then user selection is clicked advertisement.In step 106, the further input handset number of user.Then, in step 108, businessman sends more detailed promotion message to the phone number of input, thereby makes the user receive detailed popularization note.Above-mentioned moving advertising marketing method combines moving advertising preferably with the note marketing, improved the input effect of moving advertising.But this method has following shortcoming: owing in step 104, need manually input handset number of user, otherwise can't receive detailed popularization note, and so this loaded down with trivial details flow operations will cause a lot of potential customers' loss.
Summary of the invention
Thereby in order to solve the present more loaded down with trivial details a lot of potential customers' of running off of moving advertising marketing method flow operations problem, the invention provides a kind of new method, can make the user after clicking advertisement, receive immediately detailed popularization note, thereby solve the problem of potential user's loss and realized higher-quality advertisement delivery effect.
The embodiment of the invention provides a kind of method for the marketing of moving advertising note, it is characterized in that described method comprises: receive the moving advertising from server; Click moving advertising by the user; Automatically to the server notification loCal number; And further receive the popularization note from server.
The embodiment of the invention also provides a kind of method for the marketing of moving advertising note, it is characterized in that described method comprises: send moving advertising to portable terminal; Automatically obtain the number of portable terminal from portable terminal; And further send the popularization note to portable terminal.
The embodiment of the invention provides a kind of system for the marketing of moving advertising note in addition, it is characterized in that, described system comprises: portable terminal, be used for receiving the moving advertising from server, click moving advertising by the user, automatically to the server notification loCal number, and further from server reception popularization note; Server is coupled in portable terminal, is used for sending moving advertising to portable terminal, and when automatically obtaining the number of portable terminal, further sends to portable terminal and promote note.
The above embodiment of the present invention can make things convenient for the user, strengthens the user and experiences, and realize higher-quality advertisement putting.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, the below will do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art, apparently, accompanying drawing in the following describes only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the flow chart according to the moving advertising marketing method of prior art.
Fig. 2 is the schematic flow sheet according to an example of a kind of system for moving advertising note marketing of the embodiment of the invention.
Fig. 3 is the schematic flow sheet according to an example of a kind of method for moving advertising note marketing of the embodiment of the invention.
Fig. 4 is the schematic flow sheet according to an example of a kind of method for moving advertising note marketing of the embodiment of the invention.
Embodiment
Below in conjunction with the drawings and specific embodiments technical scheme of the present invention is made further more detailed description.Obviously, described embodiment only is a part of embodiment of the present invention, rather than whole embodiment.Based on the embodiment among the present invention, the every other embodiment that those of ordinary skills obtain under the prerequisite of not making creative work should belong to the scope of protection of the invention.
Fig. 2 is the schematic flow sheet according to an example of a kind of system 200 for moving advertising note marketing of the embodiment of the invention.System 200 comprises mobile phone terminal 202 and server 204.Mobile phone terminal 202 is used for receiving from the moving advertising of server 204 and when the user clicks moving advertising, and automatically announcement server 204 loCal numbers further receive detailed popularization note from server 204 subsequently.Correspondingly, the server 204 that is coupled in mobile phone terminal 202 is used for sending moving advertisings and when the number of automatic acquisition mobile phone terminal 202, further to the detailed popularization note of mobile phone terminal 202 transmissions to mobile phone terminal 202.
Although note that foregoing description is to illustrate as an example of mobile phone terminal example, those skilled in the art should understand the present invention and also can be applicable to other portable terminal such as panel computer etc.In addition, server 204 can for example be the server by the advertisement operators management.In the example of Fig. 2, mobile phone terminal 202 can pass through the communication technology such as GSM, CDMA or 3G and mutually intercommunication with server 204.
In connection with Fig. 2 Fig. 3 is described now.Fig. 3 is that the method can be carried out on portable terminal (for example, the mobile phone terminal 202 of Fig. 2) according to the schematic flow sheet of an example of a kind of method 300 for moving advertising note marketing of the embodiment of the invention.In step 302, portable terminal receives the moving advertising from server (by the advertisement operators management).In step 304, interested user clicks moving advertising to advertisement.In step 306, portable terminal is automatically to the server notification loCal number.Then in step 308, further receive detailed popularization note from server.
In connection with Fig. 2 and Fig. 3 Fig. 4 is described now.Fig. 4 is that the method can be carried out on the server (for example, the server 204 of Fig. 2) of advertisement operators management according to the schematic flow sheet of an example of a kind of method 400 for moving advertising note marketing of the embodiment of the invention.In step 402, server sends moving advertising to portable terminal.In step 404, server automatically obtains the number of portable terminal from portable terminal.In conjunction with Fig. 3 as can be known, can carry out step 404 to the click of moving advertising in response to the user.Then in step 406, server further sends detailed popularization note to portable terminal.
Advantageously, at above-mentioned system and method for the marketing of moving advertising note, change the loCal number of automatic acquisition portable terminal into by traditional manual input handset number, thereby simplified operating process, solved the problem of potential user's loss and realized higher-quality advertisement delivery effect.
Need to prove that through the above description of the embodiments, those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential hardware platform, can certainly all implement by hardware.Based on such understanding, technical scheme of the present invention is to can embodying with the form of software product in whole or in part that background technology contributes, this computer software product can be stored in the storage medium, such as ROM/RAM, magnetic disc, CD etc., comprise that some instructions are with so that a computer equipment (can be personal computer, server, the perhaps network equipment etc.) carry out the described method of some part of each embodiment of the present invention or embodiment.
Above disclosed only is preferred embodiment in the embodiment of the invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (9)
1. one kind is used for the method that the moving advertising note is marketed, and it is characterized in that described method comprises:
Reception is from the moving advertising of server;
Click described moving advertising by the user;
Automatically to described server notification loCal number; And
Further receive from described server and promote note.
2. the method for claim 1 is characterized in that, described server is the server by the advertisement operators management.
3. one kind is used for the method that the moving advertising note is marketed, and it is characterized in that described method comprises:
Send moving advertising to portable terminal;
Automatically obtain the number of described portable terminal from described portable terminal; And
Further send to described portable terminal and promote note.
4. method as claimed in claim 3 is characterized in that, described portable terminal is mobile phone terminal.
5. method as claimed in claim 3 is characterized in that, the described step of automatically obtaining the number of described portable terminal from described portable terminal is in response to the user click of described moving advertising is carried out.
6. one kind is used for the system that the moving advertising note is marketed, and it is characterized in that described system comprises:
Portable terminal is used for receiving the moving advertising from server, clicks described moving advertising by the user, automatically to described server notification loCal number, and further receives the popularization note from described server;
Described server is coupled in described portable terminal, is used for sending described moving advertising to described portable terminal, and when automatically obtaining the number of described portable terminal, further sends described popularization note to described portable terminal.
7. system as claimed in claim 6 is characterized in that, described portable terminal is mobile phone terminal.
8. system as claimed in claim 6 is characterized in that, described server is the server by the advertisement operators management.
9. system as claimed in claim 6 is characterized in that, described portable terminal and described server are the mutually intercommunications by GSM, CDMA or 3G.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2012105564016A CN103024705A (en) | 2012-12-05 | 2012-12-05 | Method and system used for mobile advertisement short message marketing |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2012105564016A CN103024705A (en) | 2012-12-05 | 2012-12-05 | Method and system used for mobile advertisement short message marketing |
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| CN103024705A true CN103024705A (en) | 2013-04-03 |
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| CN2012105564016A Pending CN103024705A (en) | 2012-12-05 | 2012-12-05 | Method and system used for mobile advertisement short message marketing |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104636949A (en) * | 2013-11-15 | 2015-05-20 | 智泓科技股份有限公司 | Mobile advertising based short message feedback method and system |
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| US20030060211A1 (en) * | 1999-01-26 | 2003-03-27 | Vincent Chern | Location-based information retrieval system for wireless communication device |
| CN101141517A (en) * | 2006-09-06 | 2008-03-12 | 中国电信股份有限公司 | Method and system for implementing internet advertisement telephone |
| CN101534317A (en) * | 2008-03-12 | 2009-09-16 | 北京华星广视数码技术服务有限公司 | Server, mobile phone terminal and method and system for acquiring mobile phone terminal number |
| CN101640718A (en) * | 2008-07-28 | 2010-02-03 | 鸿富锦精密工业（深圳）有限公司 | Mobile communication device having fast replying function of advertising short message and method |
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- 2012-12-05 CN CN2012105564016A patent/CN103024705A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20030060211A1 (en) * | 1999-01-26 | 2003-03-27 | Vincent Chern | Location-based information retrieval system for wireless communication device |
| CN101141517A (en) * | 2006-09-06 | 2008-03-12 | 中国电信股份有限公司 | Method and system for implementing internet advertisement telephone |
| CN101534317A (en) * | 2008-03-12 | 2009-09-16 | 北京华星广视数码技术服务有限公司 | Server, mobile phone terminal and method and system for acquiring mobile phone terminal number |
| CN101640718A (en) * | 2008-07-28 | 2010-02-03 | 鸿富锦精密工业（深圳）有限公司 | Mobile communication device having fast replying function of advertising short message and method |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104636949A (en) * | 2013-11-15 | 2015-05-20 | 智泓科技股份有限公司 | Mobile advertising based short message feedback method and system |
| CN104636949B (en) * | 2013-11-15 | 2017-12-22 | 智泓科技股份有限公司 | News in brief feedback method and its system based on action advertisement |
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Owner name: SHENZHEN DONGXIN TIMES INFORMATION TECHNOLOGY CO., Free format text: FORMER OWNER: DONGXIN NETWOOKS TECH CO., LTD., DONGGUAN CITY Effective date: 20140819 |
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Effective date of registration: 20140819 Address after: 518027, Guangdong, Shenzhen, Futian District, Che Kung Temple Tian An Innovation Technology Plaza A1403-51 Applicant after: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Address before: 6, layer 01, block E, Huifeng center, No. 1, Feng Feng Road, Dongguan City, Guangdong, Dongguan, China Applicant before: Dongxin Netwooks Tech Co., Ltd., Dongguan City |
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