CN103996136A - Controllable internet advertisement matching pushing system and processing method - Google Patents
Controllable internet advertisement matching pushing system and processing method Download PDFInfo
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- CN103996136A CN103996136A CN201410248738.XA CN201410248738A CN103996136A CN 103996136 A CN103996136 A CN 103996136A CN 201410248738 A CN201410248738 A CN 201410248738A CN 103996136 A CN103996136 A CN 103996136A
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Abstract
The invention discloses a controllable internet advertisement matching pushing system. A service server pushes advertisement information of a business to a service client-side according to preset advertisement putting information of the business, wherein user personal information of the service client-side is matched with the advertisement putting information; when an advertisement pushing module monitors that a user checks the advertisement information pushed by the service server, the advertisement pushing module returns a checking report to the service server, and the service server sends the user personal information of the service client-side corresponding to the checking report to a client-side of the business. Thus, advertisements pushed by the service server are more targeted, and the advertisement pushing effectiveness is improved. Meanwhile, the business can know advertisement information pushing situations, the pushed advertisements are tracked or fed back, user personal information of user client-sides interested in the advertisements in the advertisement pushing service can also be obtained, the controllability of the business to the service client-sides where the advertisements are pushed is improved and the advertisement publicizing effect is improved.
Description
Technical field
The present invention relates to communication technical field and network application technical field, particularly the controlled coupling supplying system of a kind of internet advertisement and disposal route.
Background technology
In recent years, along with internet technique and mobile communication network technology develop rapidly, mobile terminal has become people's belongings, and therefore many businessmans are in order to improve the benefit of advertisement, expand product promotion scope, select by mobile communications network advertisement pushing to mobile client.Existing based on mobile communications network advertising business, conventionally all provided the value-added service of advertisement pushing by mobile communication network operator, using the mobile phone users in its Operation Network as advertiser's resource; Advertisement businessman obtains the value-added service of advertisement pushing by paying, by push the form of the SMS/MMS that contains ad content to mobile terminal number, reach the object of advertisement promotion by mobile communication network operator.
Although existing advertising business has utilized mobile communications network to increase the object of advertisement pushing, has increased a kind of medium of advertising, still has following problem: one, advertisement pushing business efficiency is lower.Operator selects the mode of mass-sending to a large amount of mobile terminal number advertisements conventionally, and operator does not identify the user profile of mobile terminal number, causes the efficient decline of advertisement.And in shutdown, shut down or the mobile subscriber of shielding advertisement state does not receive advertisement, add, individual user can relatively dislike and receives advertising message, they can delete the advertisement receiving conventionally.Therefore, existing advertisement pushing business, much sends to the advertisement of mobile phone users all not reach the effect of publicity, and efficiency is lower, the mobile client of advertisement exists certain error.Its two, operator lacks controllability to the mobile terminal of advertisement.Existing advertisement pushing business is using the mobile phone users in its Operation Network as advertiser's resource, and operator is only responsible for to mobile phone users advertisement, the advertisement pushing is not followed the tracks of or is fed back.Trade company is difficult to obtain the information of mobile phone users in advertisement pushing business, so trade company is difficult to obtain feedback information from mobile phone users.Therefore whether can bring certain economic benefit for the advertisement pushing in advertisement pushing business, trade company has no way of finding out about it, and has had a strong impact on the effect of publicity of trade company.
Summary of the invention
For above shortcomings in prior art, the object of the present invention is to provide that a kind of specific aim is stronger, the controlled coupling supplying system of controllability better internet advertisement and disposal route, poor in order to solve the advertisement specific aim of popularizing advertisements in prior art, the problem of businessman to user's poor controllability.
For solving the problems of the technologies described above, realize goal of the invention, the technical solution used in the present invention is as follows:
The controlled coupling supplying system of a kind of internet advertisement, comprises service customer end, service server and businessman's client; Described service customer end is arranged at mobile terminal, is provided with advertisement pushing module in service customer end, and advertisement pushing module is communicated by letter with service server for the communication network connecting by mobile terminal; In service server, be provided with userspersonal information corresponding to different business client, the advertisement putting information that service server is default according to businessman, the service customer end mutually mating with advertisement putting information to userspersonal information pushes the advertising message of businessman; In the time that advertisement pushing module monitors has been checked the advertising message of service server propelling movement to user, advertisement pushing module is returned and is checked report to service server, this userspersonal information who checks service customer end corresponding to report is sent to businessman's client by service server, for the situation of businessman's statistics transmitting advertisement information.
As the further optimization of such scheme, described userspersonal information comprises the adline of region, sex, occupation, hobby, age and/or customization.
As the further optimization of such scheme, described service customer end is provided with user ID, and described businessman client is provided with Merchant ID.
As the further optimization of such scheme, in the advertising message that described service server pushes to service customer end, include Merchant ID, in the time that advertisement pushing module monitors has been checked the advertising message of service server propelling movement to user, advertisement pushing module is obtained the Merchant ID in this advertising message, generation includes the report of checking of Merchant ID and user ID, return to this to service server and check report, service server obtains Merchant ID and the user ID of checking in report, transfer the userspersonal information of the service customer end corresponding with user ID, this userspersonal information is sent to businessman's client that Merchant ID is corresponding.
As the further optimization of such scheme, in described service server, store several Merchant IDs and corresponding advertising message thereof, when service server is during to service customer end advertisement, service server is packed advertising message with corresponding Merchant ID, send to service customer end.
The controlled coupling push processing method of a kind of internet advertisement, is moved by the controlled coupling supplying system of above-mentioned internet advertisement, comprises the steps:
1) in service server, be preset with Merchant ID corresponding to businessman and advertisement putting information, user ID and userspersonal information that service customer end is corresponding;
2) in the time that service server pushes the advertising message of certain businessman, service server obtains the default advertisement putting information of this businessman, the Merchant ID that this advertising message is corresponding with businessman is packed, and the service customer end mutually mating with advertisement putting information to userspersonal information sends the fileinfo after packing;
3) the advertisement pushing module of service customer end is carried out decompress(ion) to the fileinfo receiving, and obtains Merchant ID and advertising message in fileinfo;
4) in the time that advertisement pushing module monitors has been checked this advertising message to user, advertisement pushing module is obtained Merchant ID corresponding to this advertising message, generation includes the report of checking of Merchant ID and user ID corresponding to this service customer end, return to this to service server and check report, service server obtains Merchant ID and the user ID of checking in report, transfer the userspersonal information of the service customer end corresponding with user ID, this userspersonal information is sent to businessman's client that Merchant ID is corresponding.
Than prior art, tool of the present invention has the following advantages:
1, the controlled coupling supplying system of internet of the present invention advertisement and disposal route, service server, according to default advertisement putting information, pushes the advertising message of businessman to qualified service customer end.The advertisement pushing is more targeted, has improved the validity of advertisement pushing.Meanwhile, be not easy to cause user's dislike.
2, the controlled coupling supplying system of internet of the present invention advertisement and disposal route, advertisement pushing module is returned and is checked report to service server, service server checks that by this userspersonal information corresponding to report sends to businessman's client, make businessman can add up the situation of transmitting advertisement information, the advertisement pushing is followed the tracks of or fed back, also can obtain the userspersonal information to the interested subscription client of advertisement in advertisement pushing business, the controllability that has improved the service customer end of businessman to advertisement, has improved the effect of publicity of advertisement.
Brief description of the drawings
Fig. 1 is the process flow diagram of the controlled coupling push processing method of internet advertisement in the embodiment of the present invention.
Embodiment
Below in conjunction with drawings and Examples, technical scheme of the present invention is further illustrated.
Advertisement controlled coupling supplying system in internet of the present invention is mainly used in communication network, can be responsible for by third party's service provider the operation of the controlled coupling supplying system of advertisement, promote the service customer end of the controlled coupling supplying system of installing advertisement to mobile phone users, and the normal operation of maintenance service server; The controlled transmission service that mates of advertisement that businessman provides with third party's service provider agreement, default advertisement putting information and the relevant advertisements information of carrying out advertisement pushing, sent to the advertising message of businessman by service server the service customer end conforming to advertisement putting information.Compared with existing advertisement pushing business, apply the controlled coupling supplying system of internet of the present invention advertisement and disposal route, service server, according to default advertisement putting information, pushes the advertising message of businessman to qualified service customer end.The advertisement pushing is more targeted, has improved the validity of advertisement pushing.Meanwhile, be not easy to cause user's dislike.
The controlled coupling supplying system of internet provided by the invention advertisement, comprises service customer end, service server and businessman's client; Described service customer end is arranged at mobile terminal, is provided with advertisement pushing module in service customer end, and advertisement pushing module is communicated by letter with service server for the communication network connecting by mobile terminal; In service server, be provided with userspersonal information corresponding to different business client, the advertisement putting information that service server is default according to businessman, the service customer end mutually mating with advertisement putting information to userspersonal information pushes the advertising message of businessman; In the time that advertisement pushing module monitors has been checked the advertising message of service server propelling movement to user, advertisement pushing module is returned and is checked report to service server, this userspersonal information who checks service customer end corresponding to report is sent to businessman's client by service server, for the situation of businessman's statistics transmitting advertisement information.Described userspersonal information comprises the adline of region, sex, occupation, hobby, age and/or customization.
When concrete enforcement, businessman, by the default advertisement putting information of businessman's client, can comprise the adline of region, sex, occupation, hobby, age and/or customization, and adline comprises diet, amusement, life, tourism etc.The present invention, on the one hand, service server is according to default advertisement putting information, and the service customer end mutually mating with advertisement putting information to userspersonal information pushes the advertising message of businessman.The advertisement pushing is more targeted, has improved the validity of advertisement pushing.Meanwhile, be not easy to cause user's dislike.On the other hand, advertisement pushing module is returned and is checked report to service server, service server checks that by this userspersonal information corresponding to report sends to businessman's client, make businessman can add up the situation of transmitting advertisement information, the advertisement pushing is followed the tracks of or fed back, also can obtain the userspersonal information to the interested subscription client of advertisement in advertisement pushing business, improve the controllability of the service customer end of businessman to advertisement, improve the effect of publicity of advertisement.
When concrete application, in order more in time userspersonal information to be fed back to businessman's client, described service customer end is provided with user ID, and user ID is used for identifying each service customer end.Described businessman client is provided with Merchant ID, and Merchant ID is used for identifying each businessman client.On service server, store each user ID and corresponding userspersonal information thereof.In the advertising message that described service server pushes to service customer end, include Merchant ID, in the time that advertisement pushing module monitors has been checked the advertising message of service server propelling movement to user, advertisement pushing module is obtained the Merchant ID in this advertising message, generation includes the report of checking of Merchant ID and user ID, return to this to service server and check report, service server obtains Merchant ID and the user ID of checking in report, transfer the userspersonal information of the service customer end corresponding with user ID, this userspersonal information is sent to businessman's client that Merchant ID is corresponding.Like this, service server only need to extract Merchant ID and user ID, just can will check that report sends to businessman's client, and the data volume of processing is little, and the processing time is shorter.
In described service server, store several Merchant IDs and corresponding advertising message thereof, when service server is during to service customer end advertisement, service server is packed advertising message with corresponding Merchant ID, send to service customer end.Like this, service server need to all not store Merchant ID in every advertising message, has saved the storage space of service server.
embodiment:
The present embodiment has proposed a kind of controlled coupling push processing method of advertisement of being carried out by the controlled coupling supplying system operation of internet of the present invention advertisement, and its treatment scheme as shown in Figure 1, specifically comprises the steps:
1) in service server, be preset with Merchant ID corresponding to businessman and advertisement putting information, user ID and userspersonal information that service customer end is corresponding;
2) in the time that service server pushes the advertising message of certain businessman, service server obtains the default advertisement putting information of this businessman, the Merchant ID that this advertising message is corresponding with businessman is packed, and the service customer end mutually mating with advertisement putting information to userspersonal information sends the fileinfo after packing;
3) the advertisement pushing module of service customer end is carried out decompress(ion) to the fileinfo receiving, and obtains Merchant ID and advertising message in fileinfo;
4) in the time that advertisement pushing module monitors has been checked this advertising message to user, advertisement pushing module is obtained Merchant ID corresponding to this advertising message, generation includes the report of checking of Merchant ID and user ID corresponding to this service customer end, return to this to service server and check report, service server obtains Merchant ID and the user ID of checking in report, transfer the userspersonal information of the service customer end corresponding with user ID, this userspersonal information is sent to businessman's client that Merchant ID is corresponding.
When concrete enforcement, in service server, can be provided with two storage spaces, in a storage space, store Merchant ID, advertisement putting information and need the advertising message pushing.In another one storage space, store user ID and corresponding userspersonal information thereof.Like this, service server, according to default advertisement putting information, pushes the advertising message of businessman to qualified service customer end.The advertisement pushing is more targeted, has improved the validity of advertisement pushing.Meanwhile, be not easy to cause user's dislike.Advertisement pushing module is returned and is checked report to service server, service server checks that by this userspersonal information corresponding to report sends to businessman's client, make businessman can add up the situation of transmitting advertisement information, the advertisement pushing is followed the tracks of or fed back, also can obtain the userspersonal information to the interested subscription client of advertisement in advertisement pushing business, the controllability that has improved the service customer end of businessman to advertisement, has improved the effect of publicity of advertisement.
Finally explanation is, above embodiment is only unrestricted in order to technical scheme of the present invention to be described, although the present invention is had been described in detail with reference to preferred embodiment, those of ordinary skill in the art is to be understood that, can modify or be equal to replacement technical scheme of the present invention, and not departing from aim and the scope of technical solution of the present invention, it all should be encompassed in the middle of claim scope of the present invention.
Claims (6)
1. the controlled coupling supplying system of internet advertisement, is characterized in that, comprises service customer end, service server and businessman's client; Described service customer end is arranged at mobile terminal, is provided with advertisement pushing module in service customer end, and advertisement pushing module is communicated by letter with service server for the communication network connecting by mobile terminal; In service server, be provided with userspersonal information corresponding to different business client, the advertisement putting information that service server is default according to businessman, the service customer end mutually mating with advertisement putting information to userspersonal information pushes the advertising message of businessman; In the time that advertisement pushing module monitors has been checked the advertising message of service server propelling movement to user, advertisement pushing module is returned and is checked report to service server, this userspersonal information who checks service customer end corresponding to report is sent to businessman's client by service server, for the situation of businessman's statistics transmitting advertisement information.
2. the controlled coupling supplying system of internet as claimed in claim 1 advertisement, is characterized in that, described userspersonal information comprises the adline of region, sex, occupation, hobby, age and/or customization.
3. the controlled coupling supplying system of internet as claimed in claim 1 advertisement, is characterized in that, described service customer end is provided with user ID, and described businessman client is provided with Merchant ID.
4. the controlled coupling supplying system of internet as claimed in claim 3 advertisement, it is characterized in that, in the advertising message that described service server pushes to service customer end, include Merchant ID, in the time that advertisement pushing module monitors has been checked the advertising message of service server propelling movement to user, advertisement pushing module is obtained the Merchant ID in this advertising message, generation includes the report of checking of Merchant ID and user ID, return to this to service server and check report, service server obtains Merchant ID and the user ID of checking in report, transfer the userspersonal information of the service customer end corresponding with user ID, this userspersonal information is sent to businessman's client that Merchant ID is corresponding.
5. the controlled coupling supplying system of internet as claimed in claim 4 advertisement, it is characterized in that, in described service server, store several Merchant IDs and corresponding advertising message thereof, when service server is during to service customer end advertisement, service server is packed advertising message with corresponding Merchant ID, send to service customer end.
6. the controlled coupling push processing method of internet advertisement, is characterized in that, is moved by the controlled coupling supplying system of internet claimed in claim 5 advertisement, comprises the steps:
1) in service server, be preset with Merchant ID corresponding to businessman and advertisement putting information, user ID and userspersonal information that service customer end is corresponding;
2) in the time that service server pushes the advertising message of certain businessman, service server obtains the default advertisement putting information of this businessman, the Merchant ID that this advertising message is corresponding with businessman is packed, and the service customer end mutually mating with advertisement putting information to userspersonal information sends the fileinfo after packing;
3) the advertisement pushing module of service customer end is carried out decompress(ion) to the fileinfo receiving, and obtains Merchant ID and advertising message in fileinfo;
4) in the time that advertisement pushing module monitors has been checked this advertising message to user, advertisement pushing module is obtained Merchant ID corresponding to this advertising message, generation includes the report of checking of Merchant ID and user ID corresponding to this service customer end, return to this to service server and check report, service server obtains Merchant ID and the user ID of checking in report, transfer the userspersonal information of the service customer end corresponding with user ID, this userspersonal information is sent to businessman's client that Merchant ID is corresponding.
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| CN201410248738.XA CN103996136A (en) | 2014-06-06 | 2014-06-06 | Controllable internet advertisement matching pushing system and processing method |
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| CN201410248738.XA CN103996136A (en) | 2014-06-06 | 2014-06-06 | Controllable internet advertisement matching pushing system and processing method |
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| CN104618858A (en) * | 2014-12-30 | 2015-05-13 | 北京奇虎科技有限公司 | Intelligent control method for message forwarding by means of bus cards |
| CN104966218A (en) * | 2015-07-09 | 2015-10-07 | 浙江工商大学 | Two-dimension code advertisement putting and channel evaluating method based on dual URLs (uniform resource locators) |
| CN105786807A (en) * | 2014-12-15 | 2016-07-20 | 北京奇虎科技有限公司 | Method, equipment and system for pushing exhibition information |
| CN105824920A (en) * | 2016-03-16 | 2016-08-03 | 张姬娟 | Information display method and method for stopping information display |
| WO2017004793A1 (en) * | 2015-07-07 | 2017-01-12 | 深圳市华阳信通科技发展有限公司 | Intelligent device and method thereof for realizing people counting |
| CN106600324A (en) * | 2016-12-13 | 2017-04-26 | 合肥华耀广告传媒有限公司 | Advertisement pushing system based on office building |
| CN106846182A (en) * | 2017-01-12 | 2017-06-13 | 安徽大尺度网络传媒有限公司 | A kind of service for life management system based on mobile phone A PP |
| WO2017128415A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Method for collecting data about destination-based advertisement pushing technology, and pushing system |
| CN107315811A (en) * | 2017-06-27 | 2017-11-03 | 广州诺威生物技术有限公司 | Clinical pharmaceutical information interaction control method and equipment |
| CN110555735A (en) * | 2019-09-05 | 2019-12-10 | 广东聚宝屋传媒有限公司 | Integrated information management system |
| CN111026291A (en) * | 2019-12-10 | 2020-04-17 | 深圳市雍慧电子科技有限公司 | Multimedia advertisement touch screen integrated machine |
| CN113554451A (en) * | 2020-04-25 | 2021-10-26 | 周术深 | Novel advertisement delivery system |
| CN114852810A (en) * | 2022-05-09 | 2022-08-05 | 绍兴淇奥影视传媒有限公司 | Intelligent projection equipment and use method thereof |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105786807A (en) * | 2014-12-15 | 2016-07-20 | 北京奇虎科技有限公司 | Method, equipment and system for pushing exhibition information |
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| CN106846182A (en) * | 2017-01-12 | 2017-06-13 | 安徽大尺度网络传媒有限公司 | A kind of service for life management system based on mobile phone A PP |
| CN107315811A (en) * | 2017-06-27 | 2017-11-03 | 广州诺威生物技术有限公司 | Clinical pharmaceutical information interaction control method and equipment |
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| CN110555735A (en) * | 2019-09-05 | 2019-12-10 | 广东聚宝屋传媒有限公司 | Integrated information management system |
| CN111026291A (en) * | 2019-12-10 | 2020-04-17 | 深圳市雍慧电子科技有限公司 | Multimedia advertisement touch screen integrated machine |
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| CN113554451A (en) * | 2020-04-25 | 2021-10-26 | 周术深 | Novel advertisement delivery system |
| CN114852810A (en) * | 2022-05-09 | 2022-08-05 | 绍兴淇奥影视传媒有限公司 | Intelligent projection equipment and use method thereof |
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Application publication date: 20140820 |