CN102160075A - 使用物体识别的定向广告 - Google Patents

使用物体识别的定向广告 Download PDF

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Publication number
CN102160075A
CN102160075A CN2009801382903A CN200980138290A CN102160075A CN 102160075 A CN102160075 A CN 102160075A CN 2009801382903 A CN2009801382903 A CN 2009801382903A CN 200980138290 A CN200980138290 A CN 200980138290A CN 102160075 A CN102160075 A CN 102160075A
Authority
CN
China
Prior art keywords
client computer
advertisement
output
identification
advertisements
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN2009801382903A
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English (en)
Chinese (zh)
Inventor
M·N·诺伊费尔德
G·梅蒂福戈
C·米戈斯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CN102160075A publication Critical patent/CN102160075A/zh
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Environmental & Geological Engineering (AREA)
  • Human Computer Interaction (AREA)
  • Computer Graphics (AREA)
  • Computing Systems (AREA)
  • Electromagnetism (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Toxicology (AREA)
  • Artificial Intelligence (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Image Analysis (AREA)
  • Display Racks (AREA)
  • Telephone Function (AREA)
CN2009801382903A 2008-09-23 2009-09-22 使用物体识别的定向广告 Pending CN102160075A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/236,215 2008-09-23
US12/236,215 US8069081B2 (en) 2008-09-23 2008-09-23 Targeted advertising using object identification
PCT/US2009/057878 WO2010039499A2 (en) 2008-09-23 2009-09-22 Targeted advertising using object identification

Publications (1)

Publication Number Publication Date
CN102160075A true CN102160075A (zh) 2011-08-17

Family

ID=42038596

Family Applications (1)

Application Number Title Priority Date Filing Date
CN2009801382903A Pending CN102160075A (zh) 2008-09-23 2009-09-22 使用物体识别的定向广告

Country Status (7)

Country Link
US (1) US8069081B2 (enrdf_load_stackoverflow)
EP (1) EP2350953A4 (enrdf_load_stackoverflow)
JP (1) JP5658669B2 (enrdf_load_stackoverflow)
KR (1) KR101710733B1 (enrdf_load_stackoverflow)
CN (1) CN102160075A (enrdf_load_stackoverflow)
RU (1) RU2011110882A (enrdf_load_stackoverflow)
WO (1) WO2010039499A2 (enrdf_load_stackoverflow)

Cited By (2)

* Cited by examiner, † Cited by third party
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CN102568335A (zh) * 2012-02-15 2012-07-11 东信和平智能卡股份有限公司 一种内置天线的液晶显示器及移动终端交互方法
CN103927103A (zh) * 2013-01-10 2014-07-16 三贝德股份有限公司 多点式触控物辨识系统

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US20120304206A1 (en) * 2011-05-26 2012-11-29 Verizon Patent And Licensing, Inc. Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User
KR101317555B1 (ko) * 2012-02-10 2013-10-17 주식회사 네오랩컨버전스 교육용 컨텐츠 제공 장치 및 이의 콘텐츠 제공 방법
TWI591557B (zh) * 2012-05-07 2017-07-11 財團法人工業技術研究院 配置廣告的系統與方法
US20140245335A1 (en) 2013-02-25 2014-08-28 Comcast Cable Communications, Llc Environment Object Recognition
US10185976B2 (en) 2014-07-23 2019-01-22 Target Brands Inc. Shopping systems, user interfaces and methods
JP6586758B2 (ja) 2015-03-31 2019-10-09 ソニー株式会社 情報処理システム、情報処理方法及びプログラム
EP3352051A4 (en) * 2015-09-18 2019-05-15 Sony Corporation INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING PROCESS AND PROGRAM
WO2019190511A1 (en) * 2018-03-28 2019-10-03 Rovi Guides, Inc. Systems and methods to provide media asset recommendations based on positioning of internet connected objects on an network-connected surface
KR20210088985A (ko) 2020-01-07 2021-07-15 삼성전자주식회사 전자 장치 및 그 동작 방법

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Cited By (2)

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Publication number Priority date Publication date Assignee Title
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CN103927103A (zh) * 2013-01-10 2014-07-16 三贝德股份有限公司 多点式触控物辨识系统

Also Published As

Publication number Publication date
KR20110061575A (ko) 2011-06-09
WO2010039499A2 (en) 2010-04-08
EP2350953A2 (en) 2011-08-03
RU2011110882A (ru) 2012-09-27
KR101710733B1 (ko) 2017-02-27
WO2010039499A3 (en) 2010-07-01
JP2012503786A (ja) 2012-02-09
EP2350953A4 (en) 2012-10-10
US20100076828A1 (en) 2010-03-25
US8069081B2 (en) 2011-11-29
JP5658669B2 (ja) 2015-01-28

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Legal Events

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C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
ASS Succession or assignment of patent right

Owner name: MICROSOFT TECHNOLOGY LICENSING LLC

Free format text: FORMER OWNER: MICROSOFT CORP.

Effective date: 20150722

C41 Transfer of patent application or patent right or utility model
TA01 Transfer of patent application right

Effective date of registration: 20150722

Address after: Washington State

Applicant after: Micro soft technique license Co., Ltd

Address before: Washington State

Applicant before: Microsoft Corp.

C12 Rejection of a patent application after its publication
RJ01 Rejection of invention patent application after publication

Application publication date: 20110817