CN101895721A - Differentiated advertising method in digital television system - Google Patents
Differentiated advertising method in digital television system Download PDFInfo
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- CN101895721A CN101895721A CN2010102290903A CN201010229090A CN101895721A CN 101895721 A CN101895721 A CN 101895721A CN 2010102290903 A CN2010102290903 A CN 2010102290903A CN 201010229090 A CN201010229090 A CN 201010229090A CN 101895721 A CN101895721 A CN 101895721A
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Abstract
The invention relates to advertising technique and discloses a differentiated advertising method in a digital television system. The invention solves the problems of high cost and no pertinence in traditional advertising. The invention comprises the following steps: a. collecting user related information, sorting the user related information, setting the user attribute characteristic values, and transmitting the information to a CAS; b. editing the advertisement, and setting related attributes; c. distributing the edited advertisement data to the user terminal after packaging, packing and multiplexing; d. utilizing the CAS to analyze, pack and multiplex the received user related information into TS, and transmit the TS to the user terminal; e. utilizing the user terminal to analyze the TS information and extracts the user attribute characteristic values; f. and comparing whether the user attribute characteristic values conform to the related attributes of the received advertisement data, if so, saving the corresponding advertisement data into a user terminal memory, and if not, discarding the corresponding advertisement data. The invention is suitable for digital television advertising.
Description
Technical field
The present invention relates to advertisement issuing technology, relate to differentiated advertising method in a kind of digital television system specifically.
Background technology
Fast development along with Digital Television, digital cable customers quantity is more and more, advertising business has become important value-added service of digital-TV operator and revenue source, operator makes all kinds advertisement at front-end edit, be handed down to the terminal use by Radio Data System, make the user can unify to watch various types of advertisements.This ad data is broadcast a very big defective, it can't provide advertisement targetedly according to attribute of user, advertisement such as various this locality, with user's occupation, the advertisements that interest is relevant etc. cause the advertisement utilance very low thus, and the advertisement value meaning is very little, and operator can not support the advertisement of greater number simultaneously, and therefore the income to operator's advertisement also is a kind of loss.At present at this situation, the scheme that operator has taked sub-headend to broadcast, just in zones of different, build a cover advertisement sub-headend system, intercut the ad data of local type by this system, this scheme needs operator that relevant hardware is provided, the input of software, but maximum defective is it can only provide local adline, can not really provide ad data targetedly according to user property, therefore whole solution seems dumb, and cost is also high.
Summary of the invention
Technical problem to be solved by this invention is: propose differentiated advertising method in a kind of digital television system, solve conventional ads issue cost height, do not have problem targetedly.
The present invention solves the problems of the technologies described above the technical scheme that is adopted: differentiated advertising method in the digital television system may further comprise the steps:
A. collect user related information, and send to cas system after user attribute characteristic values is set through taxonomic revision;
B. edit advertisement is provided with its association attributes;
C. the ad data that edits is issued to user terminal through encapsulation, packing, after multiplexing;
The d.CAS system is sent to user terminal after TS stream is resolved, packs, is multiplexed into to the user related information that receives;
E. user terminal is resolved the TS stream information, extracts user attribute characteristic values;
F. relatively whether the association attributes of this user attribute characteristic values and the ad data that receives meets, if meet then the ad data of correspondence is saved in the user terminal memory, if do not meet then abandon corresponding ad data.
Further, among the described step a, user related information comprises: user zone of living in, occupation and interested adline.
Further, described step b comprises:
B1. Production Editor's advertisement;
B2., advertisement broadcast slot and effective time are set;
B3., the charging policy of advertisement is set;
B4., the relating attribute of advertisement is set.
Further, described step b1 specifically comprises: adline is set, advertisement picture size, position, color, advertising words, advertiser, contact person and address information are set.
Further, the relating attribute of advertisement comprises among the described step b4: advertisement area of application, the crowd that is suitable for reach and are suitable for occupation.
The invention has the beneficial effects as follows: ad distribution is pointed, reduces the advertising input cost, improves the advertisement utilance.
Embodiment
The invention will be further described below in conjunction with embodiment.
The invention discloses differentiated advertising method in a kind of digital television system, solve conventional ads issue cost height, do not have problem targetedly.With respect to conventional art, its main improvement is: according to user property user attribute characteristic values is set, the association attributes of advertisement is set in the advertisement editing process, and whether user terminal keeps respective advertisement according to the match condition decision of the association attributes of user attribute characteristic values and advertisement.Concrete scheme is as follows: a. collects user related information, and passes through and send to cas system after taxonomic revision is provided with user attribute characteristic values; B. edit advertisement is provided with its association attributes; C. the ad data that edits is issued to user terminal through encapsulation, packing, after multiplexing; The d.CAS system is sent to user terminal after TS stream is resolved, packs, is multiplexed into to the user related information that receives; E. user terminal is resolved the TS stream information, extracts user attribute characteristic values; F. relatively whether the association attributes of this user attribute characteristic values and the ad data that receives meets, if meet then the ad data of correspondence is saved in the user terminal memory, if do not meet then abandon corresponding ad data.
Embodiment:
Differentiated advertising method adopts following measure to realize in the digital television system in this example:
1.SMS (digital TV subscriber management system) is to the editor of user property:
SMS is responsible for collecting user's relevant information, such as address, user region, occupation, interested adline.SMS can sort out grouping through arrangement by after the information excavating statistics to these data, sends to cas system by certain format.
2. the editing of advertisement management:
A. the editor of advertisement: adline is set, such as the start advertisement, the menu advertisement, Banner etc., the picture size of editing advertisement, the position, color, advertising words etc., and relevant advertising information are such as gray company, contact person, related datas such as address.Can flexible management, inquire about various advertising messages.
B. the scheduling of advertisement management: the life cycle of various advertisements is set, such as the broadcast slot of advertisement, the effective time of advertisement etc.By the scheduling management, can in time adjust the broadcast time of various advertisements flexibly.
C. advertisement accounting management: by the type of advertisement, broadcast time section difference, and preferential flexibly policy calculation goes out the expense of advertisement, realizes the accounting management of advertisement.
D., the relating attribute of advertisement is set: the association attributes and the feature of advertisement are set, such as the suitable application region of advertisement, are fit to the crowd of which kind of type, the relevant attribute that waits with which occupation is provided with by these attributes, and advertisement will be put into different categories and is associated with different user colony.
3. ad data broadcasts: ad data can be by information on services SI (Service Information) standard packaging, specifically how to encapsulate a sets of data table can be set certainly, can send by a table separately such as the advertisement image data, this tables of data comprises Image ID, and size, information such as form, the advertisement association can send by an other table, such as the various characteristic attributes of advertisement, adline, the position, information such as period, the design of this table can rationally utilize limited bandwidth.EPG presses TS stream packing with packaged tables of data, by ASI distribute link receive multiplexer after, data distributing to user terminal.
4.CAS the smart card attribute is provided with: cas system receives that the user property condition code that SMS sends over is encapsulated into EMM information after resolving, and in conjunction with ECM information, pack according to the MPEG-2TS code stream, be injected in the multiplexer, be multiplexed into TS stream with business information SI, audio/video information, send to user terminal by modulator.
5.STB (set-top box) terminal parses represents: after terminal is received the TS stream information, the IRD of lane terminal understands the synchronous of advanced line data, resolve the various data in the TS stream, when searching for program automatically, the user reads the characteristic value of intelligent card subscriber attribute in the EMM information, after having read user attribute characteristic values, the association attributes match condition of the ad data of judging this user attribute characteristic values and receiving, if be complementary, then the ad data with correspondence is saved in the terminal memory, like this, user start just can represent various interested advertising messages, if do not match then the ad data of correspondence is abandoned.
Claims (4)
1. differentiated advertising method in the digital television system is characterized in that: may further comprise the steps:
A. collect user related information, and send to cas system after user attribute characteristic values is set through taxonomic revision;
B. edit advertisement is provided with its association attributes;
C. the ad data that edits is issued to user terminal through encapsulation, packing, after multiplexing;
The d.CAS system is sent to user terminal after TS stream is resolved, packs, is multiplexed into to the user related information that receives;
E. user terminal is resolved the TS stream information, extracts user attribute characteristic values;
F. relatively whether the association attributes of this user attribute characteristic values and the ad data that receives meets, if meet then the ad data of correspondence is saved in the user terminal memory, if do not meet then abandon corresponding ad data.
2. differentiated advertising method in the digital television system as claimed in claim 1 is characterized in that: among the described step a, user related information comprises: user zone of living in, occupation and interested adline.
3. differentiated advertising method in the digital television system as claimed in claim 1 is characterized in that: described step b comprises:
B1. Production Editor's advertisement;
B2., advertisement broadcast slot and effective time are set;
B3., the charging policy of advertisement is set;
B4., the relating attribute of advertisement is set.
4. differentiated advertising method in the digital television system as claimed in claim 3, it is characterized in that: described step b1 specifically comprises: adline is set, advertisement picture size, position, color, advertising words, advertiser, contact person and address information are set.
5. as differentiated advertising method in claim 3 or the 4 described digital television systems, it is characterized in that: the relating attribute of advertisement comprises among the described step b4: advertisement area of application, the crowd that is suitable for reach and are suitable for occupation.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2010102290903A CN101895721A (en) | 2010-07-16 | 2010-07-16 | Differentiated advertising method in digital television system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2010102290903A CN101895721A (en) | 2010-07-16 | 2010-07-16 | Differentiated advertising method in digital television system |
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| CN101895721A true CN101895721A (en) | 2010-11-24 |
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| CN2010102290903A Pending CN101895721A (en) | 2010-07-16 | 2010-07-16 | Differentiated advertising method in digital television system |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104935959A (en) * | 2015-04-23 | 2015-09-23 | 湖南兆华世纪新媒体技术有限公司 | Method for realizing regional control of advertising system based on CA authorization |
| CN107230094A (en) * | 2016-03-24 | 2017-10-03 | 阿里巴巴集团控股有限公司 | Page info processing method and processing device |
| CN109525871A (en) * | 2018-11-27 | 2019-03-26 | 深圳创维数字技术有限公司 | Obtain method, set-top box and the storage medium of advertisement code stream |
| CN113395547A (en) * | 2021-05-24 | 2021-09-14 | 深圳市数力科技有限公司 | Method and system for pushing advertisement by digital television and computer storage medium |
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| CN101146260A (en) * | 2007-10-19 | 2008-03-19 | 吕利勇 | Mobile phone advertisement distribution system and method |
| US20090300675A1 (en) * | 2008-06-02 | 2009-12-03 | Roy Shkedi | Targeted television advertisements associated with online users' preferred television programs or channels |
| CN101600043A (en) * | 2009-07-17 | 2009-12-09 | 四川长虹电器股份有限公司 | Carry out the method for advertisement delivery in a kind of unidirectional network |
| CN101636756A (en) * | 2007-03-23 | 2010-01-27 | 艾利森电话股份有限公司 | Method and arrangement for managing personalized advertisements in a TV system |
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Patent Citations (5)
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| CN1375163A (en) * | 1999-04-30 | 2002-10-16 | 汤姆森特许公司 | Advertisement selection based on user active in an electronic program guide |
| CN101636756A (en) * | 2007-03-23 | 2010-01-27 | 艾利森电话股份有限公司 | Method and arrangement for managing personalized advertisements in a TV system |
| CN101146260A (en) * | 2007-10-19 | 2008-03-19 | 吕利勇 | Mobile phone advertisement distribution system and method |
| US20090300675A1 (en) * | 2008-06-02 | 2009-12-03 | Roy Shkedi | Targeted television advertisements associated with online users' preferred television programs or channels |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104935959A (en) * | 2015-04-23 | 2015-09-23 | 湖南兆华世纪新媒体技术有限公司 | Method for realizing regional control of advertising system based on CA authorization |
| CN107230094A (en) * | 2016-03-24 | 2017-10-03 | 阿里巴巴集团控股有限公司 | Page info processing method and processing device |
| CN109525871A (en) * | 2018-11-27 | 2019-03-26 | 深圳创维数字技术有限公司 | Obtain method, set-top box and the storage medium of advertisement code stream |
| CN113395547A (en) * | 2021-05-24 | 2021-09-14 | 深圳市数力科技有限公司 | Method and system for pushing advertisement by digital television and computer storage medium |
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Application publication date: 20101124 |