CN101600043A - Carry out the method for advertisement delivery in a kind of unidirectional network - Google Patents
Carry out the method for advertisement delivery in a kind of unidirectional network Download PDFInfo
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- CN101600043A CN101600043A CNA2009103044778A CN200910304477A CN101600043A CN 101600043 A CN101600043 A CN 101600043A CN A2009103044778 A CNA2009103044778 A CN A2009103044778A CN 200910304477 A CN200910304477 A CN 200910304477A CN 101600043 A CN101600043 A CN 101600043A
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Abstract
The present invention relates to digital television techniques.The invention solves the inconsistent and problem that can not achieve good results of advertisement pushing and each user watched custom in the present Digital Television unilateral network, the method of carrying out advertisement delivery in a kind of unidirectional network is provided, its technical scheme can be summarized as: front end system is broadcast to ad data and AIT table set-top box and upgrades transmission SCT table, set-top box receives resolves AIT table and SCT table, in the EIT table, increase detailed description symbol about broadcast program, and interpolation user characteristics field, set-top box collection or upgrade user watched user characteristics field then, again with these user characteristics fields and the comparison of characteristic of advertisement field, if the user characteristics field occurs then this value being set at the current watching habit of user in the characteristic of advertisement field, AIT table with the current watching habit of user and after resolving mates again, plays correspondent advertisement.Its beneficial effect is, caters to user interest, is applicable to that advertisement in digital television plays.
Description
Technical field
The present invention relates to digital television techniques, particularly the audiovisual frequency in digital TV data broadcast service.
Background technology
In traditional unilateral network, no matter the propelling movement of advertisement is promptly user's request, the time that spectators receive information and the time of consumption information are synchronous, this synchronism has also determined spectators when to receive and has received what information, and traditional display advertising content is single, even different advertisements is thrown in according to the different periods by operator in data broadcasting, can not guarantee the consistency of each user's watching habit.Existing technical finesse flow process is such: at first terminal program initialization, terminal unrestrictedly receives promotional literature then, plays the promotional literature that is stored in the terminal again.
Summary of the invention
Technical problem to be solved by this invention, inconsistent and the shortcoming that can not achieve good results provides the method for carrying out advertisement delivery in a kind of unidirectional network in order to overcome advertisement pushing and each user watched custom in the present Digital Television unilateral network exactly.
The present invention solves its technical problem, and the technical scheme of employing is, carries out the method for advertisement delivery in a kind of unidirectional network, it is characterized in that, may further comprise the steps:
A. according to advertisement transmission AIT (Advertisement Information Table advertised event table) integrated front end of agreement and terminal system and SCT (Subscriber Characteristic Table user preferences mark sheet) table is set;
B. the ad data packaging broadcast that will throw in of front end EPG (Flectronic Program Guide) system is to terminal set top box, and the ad material ID in the ad data of broadcasting is corresponding with material ID in the AIT table;
C. front end EPG system broadcasts AIT shows;
D. terminal set top box receives and resolves the AIT table and the AIT table is associated with the ad material that receives;
E. front end system upgrades according to user situation and sends SCT and shows;
F. terminal set top box receives SCT table and parses the characteristic of advertisement field and deposit in the flash memory;
G. increase a detailed description symbol extended_event_descriptor in the EIT table that front end system broadcasts, and on its text_char field, add user characteristics field this program about broadcast program;
H. terminal set top box rating collection or renewal user characteristics field and the storage nearest according to the user;
I. terminal set top box is compared according to the characteristic of advertisement field that parses in user characteristics field of storing and the SCT table, judge whether the user characteristics field occurs in the characteristic of advertisement field, if then this value is set at current watching habit of user and storage, if not then give up;
J. terminal set top box mates according to the user characteristics field of the current watching habit of user of storage and the AIT table after the parsing, and chooses correspondent advertisement material and play according to the regular hour;
K. when user watched hobby changes, get back to the i step;
L. when the front end ad data changes, get back to the d step;
M. when front end SCT table changes, get back to the e step.
Concrete, write down detailed resource description in the described AIT table about ad material.
Further, the ad data of described input comprises display advertising data and/or video ads data.
The invention has the beneficial effects as follows, can in traditional unilateral network, carry out correspondent advertisement according to the user watched custom of set-top box collection and play, cater to user interest, strengthened the market competitiveness of different advertisements by above-mentioned steps.
Description of drawings
Fig. 1 is the system flow chart of embodiment.
Embodiment
Below in conjunction with drawings and Examples, describe technical scheme of the present invention in detail.
The invention provides the method for carrying out advertisement delivery in a kind of unidirectional network, at first according to integrated front end of advertisement transmission AIT agreement and terminal system and SCT table is set, display advertising data and video ads packing data that front end EPG system will throw in again are broadcast to terminal set top box, ad material ID in the ad data of broadcasting is corresponding with the material ID among the AIT, and broadcasting AIT table, terminal set top box receives and resolves the AIT table and the AIT table is associated with the ad material that receives then, front end EPG system upgrades according to user situation and sends SCT and shows, after terminal set top box receives SCT table, parse the characteristic of advertisement field then and deposit in the flash memory, in the EIT table that front end system broadcasts, increase a detailed description symbol extended_event_descriptor about broadcast program, and on its text_char field, add user characteristics field to this program, terminal set top box rating collection or renewal user characteristics field and the storage nearest then according to the user, compare according to the characteristic of advertisement field that parses in user characteristics field of storing and the SCT table again, judge whether the user characteristics field occurs in the characteristic of advertisement field, if not then give up, if then this value is set at current watching habit of user and storage, mate according to the user characteristics field of the current watching habit of user of storing and the AIT table after the parsing again, and choose correspondent advertisement material and play according to the regular hour, when user watched hobby changes, getting back to the characteristic of advertisement field that parses in user characteristics field and the SCT table compares that step, when the front end ad data changes, get back to front end EPG system that step of packaging broadcast ad data, when front end SCT table changes, get back to front end EPG system update and send SCT and show that step.
Embodiment
Write down detailed resource description in this routine AIT table, its system flow chart such as Fig. 1 about ad material.
At first according to integrated front end of AIT agreement and terminal system and be provided with and be provided with SCT table, front end EPG system is broadcast to terminal set top box to display advertising data and the video ads packing data that will throw in then, its material ID is corresponding with the material ID of set-top box, wherein, display advertising is packaged into packet to picture, and video ads needs front end to broadcast the audio frequency and video PID and the PCR_PID of this video ads.Front end EPG system broadcasts AIT shows then: ad material was classified according to different application scenarios (descriptor tag), associated channel (service id) and time period (Start Time, End Time) or the like, and according to user's watching habit (resource_habit) tissue, and corresponding membership credentials and picture file are packaged into the AIT table broadcast away.Receive AIT table back at terminal set top box and resolve the AIT table: terminal set top box will be according to AIT protocol assembly picture application scenarios etc., and carries out related with the ad material that has received according to material ID.Front end EPG system classifies to the characteristic of advertisement field that is ready for sending in advance, such as " physical culture ", " news ", " automobile ", " IT " or the like, and it is packaged as SCT table, sends to terminal set top box, set-top box parses the characteristic of advertisement field, and it is existed in the flash memory.When needs increased or delete the characteristic of advertisement field, the SCT table upgraded operation.In the EIT table that front end EPG system broadcasts, increase a detailed descriptor extended_event_descriptor then about broadcast program, on its text_char field, add user characteristics field to this program, such as current playing programs be " all over the world football ", then add among this text_char and describe " physical culture ".Set-top box is liked according to continuous collection of user's watching habit at ordinary times or renewal user's recent rating then: the user is at ordinary times when watching program, can trigger the user watched custom interest harvester of set-top box, can be automatically the user be watched that the longest program of duration sorts out according to the extended_event_descriptor of EIT table, and extract its text_char field such as picture " physical culture ", " fashion ", " automobile " or the like character exists in the terminal set top box, and with SCT in the characteristic of advertisement field that parses compare, if in the characteristic of advertisement value, do not exist, then give up, if exist, just this value is set at the current watching habit of user, for example the user interest by the terminal set top box collection is " physical culture ", to receive the adline of user characteristics value so for " physical culture ", if the user interest by the terminal set top box collection is " automobile ", then will receive the adline of user characteristics value for " automobile ".Terminal set top box goes the description of being accustomed to (resource_habit) frequently about user's rating in the AIT table again and the user watched custom of storing is mated, and in the reduction AIT table all about advertisement scene (descriptor tag), associated channel (service id) and time period (Start Time, End Time) or the like information, and be accustomed to (resource_habit) tissue broadcast advertisement frequently according to user's rating.When user interest changes, getting back to the characteristic of advertisement field that parses in user characteristics field and the SCT table compares that step, when the front end ad data changes, get back to front end EPG system that step of packaging broadcast ad data, when front end SCT table changes, get back to front end EPG system update and send SCT and show that step.
Claims (3)
1. carry out the method for advertisement delivery in the unidirectional network, it is characterized in that, may further comprise the steps
A. according to integrated front end of advertisement transmission AIT agreement and terminal system and SCT table is set;
B. the ad data packaging broadcast that will throw in of front end EPG system is to terminal set top box, and the ad material ID in the ad data of broadcasting is corresponding with material ID in the AIT table;
C. front end EPG system broadcasts AIT shows;
D. terminal set top box receives and resolves the AIT table and the AIT table is associated with the ad material that receives;
E. front end system upgrades according to user situation and sends SCT and shows;
F. terminal set top box receives SCT table and parses the characteristic of advertisement field and deposit in the flash memory;
G. increase a detailed description symbol extended_event_descriptor in the EIT table that front end system broadcasts, and on its text_char field, add user characteristics field this program about broadcast program;
H. terminal set top box rating collection or renewal user characteristics field and the storage nearest according to the user;
I. terminal set top box is compared according to the characteristic of advertisement field that parses in user characteristics field of storing and the SCT table, judge whether the user characteristics field occurs in the characteristic of advertisement field, if then this value is set at current watching habit of user and storage, if not then give up;
J. terminal set top box mates according to the user characteristics field of the current watching habit of user of storage and the AIT table after the parsing, and chooses correspondent advertisement material and play according to the regular hour;
K. when user watched hobby changes, get back to the i step;
L. when the front end ad data changes, get back to the d step;
M. when front end SCT table changes, get back to the e step.
2. according to the method for carrying out advertisement delivery in the described a kind of unidirectional network of claim 1, it is characterized in that, write down detailed resource description in the described AIT table about ad material.
3. according to the method for carrying out advertisement delivery in claim 1 or the 2 described a kind of unidirectional networks, it is characterized in that the ad data of described input comprises display advertising data and/or video ads data.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2009103044778A CN101600043A (en) | 2009-07-17 | 2009-07-17 | Carry out the method for advertisement delivery in a kind of unidirectional network |
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| CNA2009103044778A CN101600043A (en) | 2009-07-17 | 2009-07-17 | Carry out the method for advertisement delivery in a kind of unidirectional network |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101895721A (en) * | 2010-07-16 | 2010-11-24 | 四川长虹电器股份有限公司 | Differentiated advertising method in digital television system |
| CN102790910A (en) * | 2012-07-30 | 2012-11-21 | 四川长虹电器股份有限公司 | Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide) |
| CN103098487A (en) * | 2010-06-04 | 2013-05-08 | 株式会社Ntt都科摩 | Broadcast content transmitting device, and broadcast content receiving device |
| CN104394429A (en) * | 2014-11-17 | 2015-03-04 | 四川长虹电器股份有限公司 | Advertisement ranking and delivering method based on one-way set top boxes |
-
2009
- 2009-07-17 CN CNA2009103044778A patent/CN101600043A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103098487A (en) * | 2010-06-04 | 2013-05-08 | 株式会社Ntt都科摩 | Broadcast content transmitting device, and broadcast content receiving device |
| CN101895721A (en) * | 2010-07-16 | 2010-11-24 | 四川长虹电器股份有限公司 | Differentiated advertising method in digital television system |
| CN102790910A (en) * | 2012-07-30 | 2012-11-21 | 四川长虹电器股份有限公司 | Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide) |
| CN104394429A (en) * | 2014-11-17 | 2015-03-04 | 四川长虹电器股份有限公司 | Advertisement ranking and delivering method based on one-way set top boxes |
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Open date: 20091209 |