CN109525871A - Obtain method, set-top box and the storage medium of advertisement code stream - Google Patents
Obtain method, set-top box and the storage medium of advertisement code stream Download PDFInfo
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- CN109525871A CN109525871A CN201811430283.8A CN201811430283A CN109525871A CN 109525871 A CN109525871 A CN 109525871A CN 201811430283 A CN201811430283 A CN 201811430283A CN 109525871 A CN109525871 A CN 109525871A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4348—Demultiplexing of additional data and video streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
- H04N21/4383—Accessing a communication channel
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a kind of method, set-top box and storage mediums for obtaining advertisement code stream, and wherein method from the transport stream TS of arbitrary channel the following steps are included: obtain business group information table BAT, and obtain advertisement description according to BAT；The frequency point where son determines advertisement is described according to the advertisement, and obtains advertisement code stream from the frequency point where advertisement.The present invention can make set-top box that can obtain advertisement code stream by frequency point where advertisement under current frequency point, and operator is avoided to play advertisement code stream under multiple frequency points and occupy massive band width, and reduce advertisement and launch cost.
Description
Technical field
The present invention relates to DTV STB field more particularly to it is a kind of obtain the method for advertisement code stream, set-top box and
Storage medium.
Background technique
Traditional during televising, television advertising is played out in the gap that TV programme play, and is being seen
When seeing same program, the advertisement that all users receive all is identical, and user can not watch when broadcasting television advertising
TV programme.And present DTV, it can be aobvious in the partial region of tv display screen when watching program by set-top box
Show advertisement, does not influence user and normally watch TV programme.The DTV of installation set-top box obtains the mode of ad content at present
Ad content mainly is received under frequency point where channel, when ad content does not transmit under frequency point where channel, set-top box
Advertisement can not be obtained and played out, operator needs to transmit ad content under frequency point where channel so that set-top box energy at this time
Advertisement is enough received, this mode needs operator to transmit identical ad content under multiple frequency points, increases operation advertisement institute
The bandwidth needed.
Summary of the invention
The main purpose of the present invention is to provide a kind of method, set-top box and storage mediums for obtaining advertisement code stream, with solution
The problem of bandwidth needed for same advertisement content increases operation is sent under certainly multiple frequency points.
To achieve the above object, the present invention provides a kind of method for obtaining advertisement code stream, the side for obtaining advertisement code stream
Method the following steps are included:
Business group information table BAT is obtained from the transport stream TS of arbitrary channel, and advertisement description is obtained according to BAT；
The frequency point where son determines advertisement is described according to the advertisement, and obtains advertisement code stream from the frequency point where advertisement.
Optionally, the step of frequency point described where son determines advertisement according to the advertisement includes:
Obtain the advertisement frequency point parameters in advertisement description；
According to frequency point of the advertisement frequency point parameters where searching advertisement in presetting database.
Optionally, include: before the step of frequency point described according to the advertisement where son determines advertisement
Ad distribution parameter is obtained from advertisement description；
Determined whether to receive advertisement according to the ad distribution parameter and preset customer parameter；
When determining reception advertisement, step is executed: the frequency point where son determines advertisement is described according to the advertisement.
Optionally, the ad distribution parameter includes specified region parameter, specified type parameter and designated user's parameter, institute
Stating preset customer parameter includes user area parameter, subscriber computer shape parameter and Customs Assigned Number parameter；It is described according to the advertisement
Publication parameter and preset customer parameter determine whether receive advertisement the step of include the following steps at least one of:
When the specified region parameter and the user area parameter match, determines and receive advertisement；
When the specified type parameter and the subscriber computer shape parameter match, determines and receive advertisement；
When designated user's parameter and the Customs Assigned Number parameter match, determines and receive advertisement.
Optionally, the frequency point described according to the advertisement where son determines advertisement, and obtained from the frequency point where advertisement
The step of taking advertisement code stream include:
Son, which is described, according to the advertisement determines the frequency point where advertisement and the period of broadcasting advertisement；
When current time is in the period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement.
Optionally, described that the step that son determines the frequency point where advertisement and the period of broadcasting advertisement is described according to the advertisement
After rapid further include:
When the current time not extremely period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement, and
The advertisement code stream is stored to buffer area, and when current time meets the period for playing advertisement, from the caching
The advertisement code stream is read in area.
Optionally, include: after the step of frequency point from where advertisement obtains advertisement code stream
Son, which is described, according to the advertisement determines advertisement position parameter；
The corresponding advertisement play position of display screen is determined according to the advertisement position parameter；
Advertisement is played in the advertisement play position according to the advertisement code stream.
In addition, to achieve the above object, the present invention also provides a kind of set-top box, the set-top box includes: memory, processing
Device and the program for obtaining advertisement code stream that is stored on the memory and can run on the processor, the acquisition advertisement
The step of method as described above for obtaining advertisement code stream is realized when the program of code stream is executed by the processor.
In addition, to achieve the above object, it is described computer-readable the present invention also provides a kind of computer readable storage medium
The program for obtaining advertisement code stream is stored on storage medium, the program for obtaining advertisement code stream is realized such as when being executed by processor
The step of method of the upper acquisition advertisement code stream.
Method, set-top box and the storage medium for a kind of acquisition advertisement code stream that the embodiment of the present invention proposes, pass through set-top box
A certain frequency point transmitted stream is obtained, advertisement description for including in code stream is got, it is true according to the parameter in advertisement description
The frequency point information of frequency point where determining advertisement, and jump to the frequency point and get advertisement code stream.Son is described by advertisement to jump to extensively
Corresponding frequency point is accused to obtain advertisement code stream, enables to the advertisement under any frequency point can be by the set-top box under all frequency points
It obtains, reduces operator and play the occupied bandwidth of advertisement code stream, reduce advertisement operation cost.
Detailed description of the invention
Fig. 1 is the apparatus structure schematic diagram for the hardware running environment that the embodiment of the present invention is related to；
Fig. 2 is the flow diagram for the method first embodiment that the present invention obtains advertisement code stream；
Fig. 3 is the refinement flow diagram that the present invention obtains step S20 in the method second embodiment of advertisement code stream；
Fig. 4 is the flow diagram for the method 3rd embodiment that the present invention obtains advertisement code stream；
Fig. 5 is the refinement flow diagram that the present invention obtains step S20 in the 8th embodiment of method of advertisement code stream.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
As shown in Figure 1, Fig. 1 is the apparatus structure schematic diagram for the hardware running environment that the embodiment of the present invention is related to.
The terminal of that embodiment of the invention can be set-top box, be also possible to be internally provided with the TV of set-top box, smart phone,
Tablet computer, E-book reader, MP3 (Moving Picture Experts Group Audio Layer III, dynamic shadow
As expert's compression standard audio level 3) player, MP4 (Moving Picture Experts Group Audio Layer
IV, dynamic image expert's compression standard audio level 4) player, portable computer etc. be with the removable of audio-video playing function
Formula terminal device.
As shown in Figure 1, the terminal may include: processor 1001, such as CPU, communication bus 1002, user interface
1003, network interface 1004, memory 1005.Wherein, communication bus 1002 is for realizing the connection communication between these components.
User interface 1003 may include display screen (Display), input unit such as keyboard (Keyboard), optional user interface
1003 can also include standard wireline interface and wireless interface.Network interface 1004 optionally may include that the wired of standard connects
Mouth, wireless interface (such as WI-FI interface).Memory 1005 can be high speed RAM memory, be also possible to stable memory
(non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned processor
1001 storage device.
Optionally, terminal can also include camera, RF (Radio Frequency, radio frequency) circuit, sensor, audio
Circuit, WiFi module etc..Certainly, hardware device can also configure gyroscope, barometer, hygrometer, thermometer, infrared ray sensing
The other sensors such as device, details are not described herein.
Processor 1001 can be used for calling the program of the acquisition advertisement code stream stored in memory 1005, and execute as follows
It obtains and respectively implements the step in the method for advertisement code stream:
Business group information table BAT is obtained from the transport stream TS of arbitrary channel, and advertisement description is obtained according to BAT；
The frequency point where son determines advertisement is described according to the advertisement, and obtains advertisement code stream from the frequency point where advertisement.
Further, processor 1001 can be used for calling the program of the acquisition advertisement code stream stored in memory 1005,
Also execute following operation:
Obtain the advertisement frequency point parameters in advertisement description；
According to frequency point of the advertisement frequency point parameters where searching advertisement in presetting database.
Further, processor 1001 can be used for calling the program of the acquisition advertisement code stream stored in memory 1005,
Also execute following operation:
Ad distribution parameter is obtained from advertisement description；
Determined whether to receive advertisement according to the ad distribution parameter and preset customer parameter；
When determining reception advertisement, step is executed: the frequency point where son determines advertisement is described according to the advertisement.
Further, processor 1001 can be used for calling the program of the acquisition advertisement code stream stored in memory 1005,
Also execute following operation:
When the specified region parameter and the user area parameter match, determines and receive advertisement；
When the specified type parameter and the subscriber computer shape parameter match, determines and receive advertisement；
When designated user's parameter and the Customs Assigned Number parameter match, determines and receive advertisement.
Further, processor 1001 can be used for calling the program of the acquisition advertisement code stream stored in memory 1005,
Also execute following operation:
Son, which is described, according to the advertisement determines the frequency point where advertisement and the period of broadcasting advertisement；
When current time is in the period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement.
Further, processor 1001 can be used for calling the program of the acquisition advertisement code stream stored in memory 1005,
Also execute following operation:
When the current time not extremely period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement, and
The advertisement code stream is stored to buffer area, and when current time meets the period for playing advertisement, from the caching
The advertisement code stream is read in area.
Further, processor 1001 can be used for calling the program of the acquisition advertisement code stream stored in memory 1005,
Also execute following operation:
Son, which is described, according to the advertisement determines advertisement position parameter；
The corresponding advertisement play position of display screen is determined according to the advertisement position parameter；
Advertisement is played in the advertisement play position according to the advertisement code stream.
It will be understood by those skilled in the art that the restriction of the not structure paired terminal of terminal structure shown in Fig. 1, can wrap
It includes than illustrating more or fewer components, perhaps combines certain components or different component layouts.
Referring to figure 2., Fig. 2 is the flow diagram for the method first embodiment that the present invention obtains advertisement code stream, wherein institute
The method for obtaining advertisement code stream is stated to include the following steps:
Step S10 obtains business group information table BAT from the transport stream TS of arbitrary channel, and obtains advertisement according to BAT and retouch
State son；
In the present embodiment, the program for obtaining advertisement code stream is installed at the terminal, which can be set-top box, be also possible to
TV, smart phone, tablet computer, E-book reader, MP3 (Moving Picture with set-top box functionality
Experts Group Audio Layer III, dynamic image expert's compression standard audio level 3) player, MP4 (Moving
Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) player, just
Take the packaged type terminal device that computer etc. has audio-video playing function.In the present embodiment, it is said by taking set-top box as an example
It is bright.
When set-top box is in normal operating conditions, set-top box receives the digital signal that outside source issues.Set-top box
After getting digital signal, television content can be converted digital signals into and shown on TV, user passes through set-top box
TV programme can normally be watched.Wherein, digital signal can come from wire cable, satellite antenna, broadband network and ground
It is wide to broadcast.
When signal source is after issuing advertisement code stream, set-top box can receive the transport stream TS of arbitrary television channel, and
Business group information table BAT is got from TS, set-top box can read out advertisement description from BAT.Advertisement describes son and refers to
Relevant to the advertisement parameter being set in advance in the digital signal code stream of signal source sending, set-top box can be according to getting
Advertisement description determines advertising information.
It should be noted that signal source includes multiple frequency points in existing digital signal, it is corresponding under each frequency point
There are multiple programme channels, when set-top box is when receiving the digital signal content under a certain frequency point, can only watch the frequency point
Under corresponding television channel, and when user's switching channels, set-top box needs to jump to frequency point belonging to the channel after switching, with
The digital signal of the channel is obtained under the frequency point, realizes channel switching function.
Step S20 describes the frequency point where son determines advertisement according to the advertisement, and obtains extensively from the frequency point where advertisement
Accuse code stream.
Set-top box from got in digital signal code stream received under frequency point belonging to television channel advertisement description son after,
Multiple advertisement parameters associated with advertisement are obtained from advertisement description.Set-top box can determine signal source from advertisement parameters
Frequency point belonging to the advertisement code stream of transmission.The frequency point of the television channel shown by the set-top box is exactly frequency belonging to advertisement code stream
When point, set-top box does not need to switch over frequency point, directly can receive the advertisement code stream that signal source issues in frequency point；When machine top
When frequency point belonging to the television channel of box is not consistent with the frequency point where advertisement code stream, set-top box jumps to the frequency point where advertisement
And advertisement code stream is obtained under the frequency point.It should be noted that set-top box usually can receive two or more frequency points
The code stream of sending, in set-top box normal play television channel program, set-top box can receive the sending of frequency point belonging to channel
Digital signal code stream, and when set-top box needs the frequency point acquisition advertisement code stream where advertisement, set-top box can receive advertisement
While the advertisement code stream of place frequency point, the program stream under frequency point belonging to programme channel is received.Preferably, on machine top
For box after the completion of frequency point acquisition advertisement code stream where advertisement, set-top box can jump back to former program channel institute from frequency point where advertisement
Frequency point, and continue to obtain advertisement description in the code stream under the corresponding frequency point of program channel.
In the present embodiment, set-top box is connected with TV, and set-top box can receive the code stream of signal source sending and conversion
It is shown on TV for television content.When signal source sends advertisement code stream under a certain frequency point, set-top box can be in institute
Have and receive advertisement description under frequency point, and the frequency point where son determines advertisement code stream is described according to advertisement.Set-top box is obtaining
To advertisement code stream frequency point when, can from the frequency point where advertisement obtain advertisement code stream.Son, which is described, by advertisement makes set-top box
When receiving code stream not under frequency point where advertisement, the information of frequency point where can determine advertisement, and advertisement is obtained under the frequency point
Code stream enables signal source that need not send advertisement code stream so that set-top box receives advertisement code stream, i.e. set-top box in all frequency points
Advertisement code stream can be got under any frequency point, with save signal source send advertisement code stream needed for bandwidth, reduce advertisement at
This.
It further, is the thin of step S20 in the method second embodiment of the invention for obtaining advertisement code stream referring to Fig. 3, Fig. 3
Change flow diagram, in the present embodiment, the step S20 describes the frequency point where the determining advertisement of son according to the advertisement
Step includes:
Step S21 obtains the advertisement frequency point parameters in advertisement description；
Step S22, according to frequency point of the advertisement frequency point parameters where searching advertisement in presetting database.
In the present embodiment, it after set-top box gets advertisement description of signal source sending under frequency point, is described from advertisement
Advertisement frequency point parameters are obtained in son.The frequency point information of frequency point where advertisement frequency point parameters refer to the advertisement that signal source issues.Machine top
Box can be looked into from the database being stored in advance in set-top box after getting advertisement frequency point parameters according to advertisement frequency point parameters
Frequency point where asking advertisement.The data stored in presetting database are that set-top box is believed during searching for channel program from search
The corresponding relationship of the TS (Transport Stream, the transmitting stream) and frequency point that are stored in breath, in the data of signal source transmission
It include video flowing, the audio of multiple programs in data flow there are two types of in signal, respectively transmitting stream TS and program stream PS, TS
Stream, Program Specific Information stream and other data packets etc., further include Program Association Table, program map in Program Specific Information stream
Table, network information table and conditional access table etc..Set-top box will initially scan for the TS got when channel operation and corresponding frequency
The relationship of point is stored into database, after getting advertisement frequency point parameters, determines advertisement according to the corresponding informance in database
The frequency point at place.Set-top box can get advertisement description of signal source sending under any frequency point, and be retouched according to advertisement
It states son and built-in database is corresponded to obtain the information of advertisement place frequency point, enable set-top box in normal operation
The information of frequency point where accurately obtaining advertisement in the process.
It further, is the flow diagram for the method 3rd embodiment that the present invention obtains advertisement code stream referring to Fig. 4, Fig. 4,
In the present embodiment, the step S20, according to the advertisement describe son determine advertisement where frequency point the step of before include:
Step S30 obtains ad distribution parameter from advertisement description；
Step S40 determines whether to receive advertisement according to the ad distribution parameter and preset customer parameter；
Step S50 executes step when determining reception advertisement: describing the frequency where son determines advertisement according to the advertisement
Point.
In the present embodiment, set-top box obtains advertisement hair from advertisement description first after getting advertisement description
Cloth parameter.Ad distribution parameter is to specify the relevant parameter of publication during the advertisement description of signal source transmission is sub.Set-top box is receiving
To after ad distribution parameter, it is able to determine whether to receive according to ad distribution parameter and the customer parameter being preset in set-top box and is somebody's turn to do
Advertisement corresponding to advertisement description.Customer parameter refers to preset parameter of the user when set-top box is arranged.Set-top box according to
After ad distribution parameter and customer parameter determine that receiving the advertisement describes the corresponding advertisement of son, set-top box describes son really according to advertisement
Determine the frequency point where advertisement and obtains advertisement code stream under the frequency point.It is a variety of related to user due to being usually provided in set-top box
The customer parameter of connection, therefore, set-top box can describe the ad distribution parameter in son after obtaining advertisement description according to advertisement
Determine the corresponding advertisement whether be advertisement operators specify set-top box play advertisement, with realize precisely launch advertisement function
Can, advertising cost is further decreased, advertising results are promoted.
Further, in the method fourth embodiment that the present invention obtains advertisement code stream, the ad distribution parameter includes
Specified region parameter, specified type parameter and designated user's parameter, the preset customer parameter include user area parameter, use
Family type parameter and Customs Assigned Number parameter；The step S40 is determined according to the ad distribution parameter and preset customer parameter
The step of whether receiving advertisement include the following steps at least one of:
When the specified region parameter and the user area parameter match, determines and receive advertisement；
When the specified type parameter and the subscriber computer shape parameter match, determines and receive advertisement；
When designated user's parameter and the Customs Assigned Number parameter match, determines and receive advertisement.
In the present embodiment, set-top box obtains advertisement description in the advertisement code stream of signal source sending under any frequency point
Afterwards, ad distribution parameter is obtained from advertisement description, wherein ad distribution parameter includes at least specified region parameter, specifies
Type parameter and designated user's parameter specify region parameter to indicate that the specified advertisement that plays of signal source describes the corresponding advertisement of son
The parameter in region.Specified type parameter is in the signal source of advertisement operators sending for specified a certain or different types of machines machines
Top box obtains the type parameter of advertisement code stream, and designated user's parameter is the user for specifying specific user to obtain advertisement code stream
Parameter.Also corresponding customer parameter is previously provided in the set-top box of user.When the specified region parameter that set-top box is got
In when including the corresponding user area parameter in set-top box itself region, set-top box, which determines, to be received corresponding to advertisement description
Advertisement code stream；When in the specified type parameter that set-top box is got including the type parameter of set-top box itself, determines and receive
Advertisement code stream corresponding to advertisement description；When in designated user's parameter that set-top box is got include default in set-top box
Customs Assigned Number parameter when, determine receive the advertisement description son corresponding to advertisement code stream.I.e. when set-top box determines in signal source
Ad distribution parameter specify the set-top box after, set-top box under frequency point where advertisement obtains advertising code according to advertisement description
Stream.According to the ad distribution parameter in advertisement description, can accurately be launched according to the parameter of user to certain customers corresponding
Advertisement, effectively reduce advertisement launch range, enhance advertising results.
Further, in the 5th embodiment of method that the present invention obtains advertisement code stream, the step S20, according to described
Advertisement description determines the frequency point where advertisement, and the step of obtaining advertisement code stream from the frequency point where advertisement includes:
Son, which is described, according to the advertisement determines the frequency point where advertisement and the period of broadcasting advertisement；
When current time is in the period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement.
In the present embodiment, frequency of the set-top box after obtaining advertisement description, where obtaining advertisement in advertisement description
The period that point and advertisement play, after set-top box obtains advertisement description, current time be in advertisement description it is sub in illustrate
When playing in the period of advertisement, the frequency point where set-top box from advertisement obtains advertisement code stream.For example, set-top box is retouched according to advertisement
It states son and determines that the frequency point where corresponding advertisement is frequency point 3, the time for playing advertisement is 10:00-10:30am, then when current
Between within the period when, set-top box obtains advertisement code stream from frequency point 3.How set-top box determines the time for obtaining advertisement code stream
Afterwards, advertisement code stream can be obtained in specific time enhance the essence of advertisement can push different advertisements according to different time
Standard dispensing property.
Further, described to be described according to the advertisement in the method sixth embodiment that the present invention obtains advertisement code stream
Son determined after the step of period of frequency point and broadcasting advertisement where advertisement further include:
When the current time not extremely period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement, and
The advertisement code stream is stored to buffer area, and when current time meets the period for playing advertisement, from the caching
The advertisement code stream is read in area.
In the present embodiment, set-top box obtained from advertisement description the corresponding frequency point of advertisement and play advertisement when
Between after section, when current time is not in the period, set-top box can get advertising code from the frequency point where advertisement in advance
Stream, and advertisement code stream is temporarily stored to the buffer area of set-top box, when current time was in the period for playing advertisement,
Set-top box can directly read advertisement code stream from buffer area.By obtaining advertisement code stream in advance and being cached, set-top box energy
The bandwidth for enough efficiently using network, avoids multiple set-top boxes while obtaining advertisement code stream leading to network congestion, to influence advertisement
The acquisition of code stream and watching for regular channel program.
Further, in the 7th embodiment of method that the present invention obtains advertisement code stream, the step S10, from any frequency
Business group information table BAT is obtained in the transport stream TS in road, and includes: according to the step that BAT obtains advertisement description
The corresponding frequency point transmitted stream of channel is obtained, business group information table BAT is obtained from the code stream；
Preset advertisement description is obtained from the BAT.
In the present embodiment, set-top box obtains business group information after getting TS transmitted by arbitrary channel from TS
It include the various parameters that signal source issues under table BAT, BAT table, advertisement description is the parameter being set in advance in BAT table,
Set-top box can obtain preset advertisement description after obtaining the BAT table in TS from BAT table.
It include the information table of multiple and different purposes, advertisement operators exist in the data-signal code stream that signal source issues
Advertisement description is added in BAT information table therein, set-top box is directly obtained from BAT table when receiving code stream, avoided
Advertisement description is lost during transmission, improves the stability and validity of set-top box acquisition advertisement.
It further, is the thin of step S20 in method the 8th embodiment of the invention for obtaining advertisement code stream referring to Fig. 5, Fig. 5
Change flow diagram, in the present embodiment, the step S20, from where advertisement frequency point obtain advertisement code stream the step of after
Further include:
Step S60 describes son according to the advertisement and determines advertisement position parameter；
Step S70 determines the corresponding advertisement play position of display screen according to the advertisement position parameter；
Step S80 plays advertisement in the advertisement play position according to the advertisement code stream.
In the present embodiment, set-top box determines after getting advertisement code stream according to advertisement description got in advance
Advertisement position parameter, advertisement position parameter refer to the location advertising of display screen display of the corresponding advertisement of advertisement description in TV
Parameter, according to advertisement position parameter can determine advertisement play position, and advertisement code stream is converted to shown on display it is wide
It accuses content and carries out advertisement broadcasting on the position that advertisement plays.It should be noted that the display page for the TV being connect with set-top box
Multiple positions for playing advertisement can be set on face, set-top box, can be in determining advertisement after determining advertisement play position
Corresponding advertisement is played on position, to make full use of the display page of TV.
Furthermore the embodiment of the present invention also proposes a kind of computer readable storage medium, is stored thereon with and obtains advertisement code stream
Program, the storage medium can be the memory 1005 in the terminal of Fig. 1, be also possible to such as ROM (Read-Only
Memory, read-only memory)/RAM (Random Access Memory, random access memory), magnetic disk, in CD at least
One kind, the computer readable storage medium include that some instructions are used so that a terminal device with processor (can be with
It is mobile phone, computer, server or TV etc.) execute method described in each embodiment of the present invention.
It is understood that in the description of this specification, reference term " embodiment ", " another embodiment ", " other
The description of embodiment " or " first embodiment~N embodiment " etc. means specific spy described in conjunction with this embodiment or example
Sign, structure, material or feature are included at least one embodiment or example of the invention.In the present specification, to above-mentioned
The schematic representation of term may not refer to the same embodiment or example.Moreover, the specific features of description, structure, material
Or feature can be combined in any suitable manner in any one or more of the embodiments or examples.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the system that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or system institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or system.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art
The part contributed out can be embodied in the form of software products, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that terminal device (it can be mobile phone,
Computer, server, air conditioner or network equipment etc.) execute method described in each embodiment of the present invention.
The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (9)
1. a kind of method for obtaining advertisement code stream, which comprises the following steps:
Business group information table BAT is obtained from the transport stream TS of arbitrary channel, and advertisement description is obtained according to BAT；
The frequency point where son determines advertisement is described according to the advertisement, and obtains advertisement code stream from the frequency point where advertisement.
2. obtaining the method for advertisement code stream as described in claim 1, which is characterized in that described true according to advertisement description
The step of determining the frequency point where advertisement include:
Obtain the advertisement frequency point parameters in advertisement description；
According to frequency point of the advertisement frequency point parameters where searching advertisement in presetting database.
3. obtaining the method for advertisement code stream as described in claim 1, which is characterized in that described true according to advertisement description
Include: before the step of determining the frequency point where advertisement
Ad distribution parameter is obtained from advertisement description；
Determined whether to receive advertisement according to the ad distribution parameter and preset customer parameter；
When determining reception advertisement, step is executed: the frequency point where son determines advertisement is described according to the advertisement.
4. obtaining the method for advertisement code stream as claimed in claim 3, which is characterized in that the ad distribution parameter includes specified
Region parameter, specified type parameter and designated user's parameter, the preset customer parameter include user area parameter, subscriber computer
Shape parameter and Customs Assigned Number parameter；It is described to be determined whether to receive advertisement according to the ad distribution parameter and preset customer parameter
The step of include the following steps at least one of:
When the specified region parameter and the user area parameter match, determines and receive advertisement；
When the specified type parameter and the subscriber computer shape parameter match, determines and receive advertisement；
When designated user's parameter and the Customs Assigned Number parameter match, determines and receive advertisement.
5. obtaining the method for advertisement code stream as described in claim 1, which is characterized in that described to describe son according to the advertisement
Determine the frequency point where advertisement, and the step of obtaining advertisement code stream from the frequency point where advertisement includes:
Son, which is described, according to the advertisement determines the frequency point where advertisement and the period of broadcasting advertisement；
When current time is in the period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement.
6. obtaining the method for advertisement code stream as claimed in claim 5, which is characterized in that described true according to advertisement description
After the step of determining the frequency point where advertisement and playing the period of advertisement further include:
When current time is not to the period for playing advertisement, advertisement code stream is obtained from the frequency point where advertisement, and by institute
It states advertisement code stream to store to buffer area, and when current time meets the period for playing advertisement, from the buffer area
Read the advertisement code stream.
7. such as the method for any of claims 1-6 for obtaining advertisement code stream, which is characterized in that described where advertisement
Frequency point obtain advertisement code stream the step of after include:
Son, which is described, according to the advertisement determines advertisement position parameter；
The corresponding advertisement play position of display screen is determined according to the advertisement position parameter；
Advertisement is played in the advertisement play position according to the advertisement code stream.
8. a kind of set-top box, which is characterized in that the set-top box includes memory, processor and is stored on the memory simultaneously
The program for the acquisition advertisement code stream that can be run on the processor, in which: the program for obtaining advertisement code stream is by the place
The step of managing the method that the advertisement code stream of the acquisition as described in any one of claims 1 to 7 is realized when device executes.
9. a kind of computer readable storage medium, which is characterized in that it is wide to be stored with acquisition on the computer readable storage medium
The program of code stream is accused, the program for obtaining advertisement code stream is realized when being executed by processor such as any one of claims 1 to 7 institute
The step of method for the acquisition advertisement code stream stated.
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| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
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