KR101629813B1 - Digital broadcasting reception apparatus and method for providing zapping advertisement using the same - Google Patents

Digital broadcasting reception apparatus and method for providing zapping advertisement using the same Download PDF

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Publication number
KR101629813B1
KR101629813B1 KR1020150055362A KR20150055362A KR101629813B1 KR 101629813 B1 KR101629813 B1 KR 101629813B1 KR 1020150055362 A KR1020150055362 A KR 1020150055362A KR 20150055362 A KR20150055362 A KR 20150055362A KR 101629813 B1 KR101629813 B1 KR 101629813B1
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South Korea
Prior art keywords
advertisement
jumping
layer
content
advertisement content
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KR1020150055362A
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Korean (ko)
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윤준호
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주식회사 유비샘
윤준호
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to a digital broadcasting receiving apparatus and a method of providing a zapping advertisement using the same. According to an embodiment of the present invention, a digital broadcasting receiving apparatus includes: an execution condition sensing unit sensing a job execution condition, and determining whether to update a zapping advertisement; a communication unit generating an advertisement query message including the unique information of the digital broadcasting receiving apparatus, transmitting the generated advertisement query message to an advertisement content providing server, and receiving zapping advertisement meta information from the advertisement content providing server; a content requesting unit determining whether the zapping advertisement content corresponding to the zapping advertisement meta information is pre-stored, generating an advertisement request message and transmitting the generated advertisement request message to the advertisement content providing server when the zapping advertisement content is not pre-stored, and receiving the zapping advertisement content from the advertisement content providing server; a storage unit storing the zapping advertisement content received from the advertisement content providing server; a content reproduction unit reproducing the zapping advertisement content on a background layer; and an image output unit generating an image signal including the background layer on which the zapping advertisement content is reproduced, and transmitting the generated image signal to a display device. Thus, a zapping advertisement can be provided without screen blackening.

Description

TECHNICAL FIELD [0001] The present invention relates to a digital broadcast receiving apparatus and a jumping advertisement providing method using the same. [0002]

The present invention relates to a digital broadcasting receiver and a method of providing a jumping advertisement using the same, and more particularly, to a digital broadcasting receiver that provides a jumping advertisement without interrupting a screen and overcomes a limitation of a storage memory space of a digital receiver, To a jumping advertisement providing method.

Digital broadcasting refers to TV broadcasting in which a TV signal is compressed and transmitted in digital form unlike conventional analog broadcasting. Analog TV broadcasting could only have one video in one radio wave, and the voice had to be transmitted using other radio waves. However, digital broadcasting can embed a plurality of images or voices in one radio wave, and information can be compressed without degrading the quality.

In addition, since digital broadcasting supports bidirectional customized services, digital broadcasting subscribers can use services such as shopping, games, and Internet surfing while viewing broadcasts. In addition, subscribers can receive high-definition (HD) quality video and 5.1-channel realistic sound, can receive various programs and contents, and can watch desired programs at a desired time using a video on demand (VOD) It was possible.

The subscriber can switch channels to search for desired contents among various programs and contents or to avoid advertisements exposed in the current channel. Such a channel switching action is referred to as zapping.

When the user enters the channel conversion, the channel is switched very rapidly in the analog system. However, the digital method takes 1.5 seconds to 2 seconds when switching the channel, which hinders the subscriber's user experience. Unlike analog TVs, which can switch channels instantly, digital TVs receive broadcast signals compressed by digital compression. Therefore, it takes time for the digital TV to receive the broadcast signal corresponding to the switched channel, decompress and process it, and therefore it takes time to switch the channel. In addition, the digital TV is a bidirectional type in which a signal of a corresponding program is transmitted when a subscriber requests a program.

Digital broadcasting platform operators are working on reducing jitter time, which is channel switching time, and are continuously reducing the jitter time from 2.0 seconds to 0.8 seconds to 1.7 seconds. However, it is impossible to shorten the jumping time by 0.7 seconds or less, which is the physical limit of the open cable type bi-directional digital cable TV.

In recent years, jumping advertisement technology, which is a technology for providing advertisement contents using a jumping time which is unavoidable in digital TV, has appeared. However, after entering the jumping time, a blank is generated while the jumping advertisement contents are displayed on the screen, and a blank is also generated at the moment when the signal of the converted channel is received and displayed.

During the jumping time caused by a single channel change, the jumping advertisement content is output, resulting in one or more blank spaces, which seriously hinder the user's experience because the TV screen is flickering. Therefore, there is a need for techniques for providing jumping advertisements without hindering the user's experience.

When the downloaded advertisement contents are downloaded from the server and the downloaded advertisement contents are utilized in the jumping advertisement, the digital broadcast receiving apparatus displays the number of advertisement contents that can be organized due to the limited storage memory size such as flash memory Is limited.

Since the sizes of the storage memories are different according to the type of digital broadcasting receiving apparatus installed in each home, the server has to organize the advertisement contents based on the digital broadcasting receiving apparatus having the smallest memory size, so that the number of simultaneously arranged advertisement contents is greatly reduced . Therefore, it is necessary to develop a technology that provides a solution to this problem.

The background art of the present invention is disclosed in Korean Patent Publication No. 10-2015-0017337 (published on Feb. 16, 2015).

The present invention relates to a digital broadcasting receiver and a method of providing a jumping advertisement using the same, and more particularly, to a digital broadcasting receiver that provides a jumping advertisement without interrupting a screen and overcomes a limitation of a storage memory space of a digital receiver, A method for providing a jumping advertisement is provided.

According to an aspect of the present invention, there is provided a digital broadcasting receiving apparatus including an execution condition detecting unit for detecting a task execution condition and determining whether to update a jumping advertisement using the detected task execution condition, A communication unit for generating an advertisement query message including unique information of the digital broadcast receiving apparatus and transmitting the advertisement query message to the advertisement content providing server and receiving jumping advertisement meta information from the advertisement content providing server, And if the jumping advertisement contents are not stored, transmits an advertisement request message to the advertisement content providing server, and transmits the jumping advertisement contents from the advertisement content providing server to the jumping advertisement server Requesting content to receive content A storage unit for storing the jumping advertisement content received from the advertisement content providing server, a content reproducing unit for reproducing the jumping advertisement content in a background layer, and a video signal including the background layer in which the jumping advertisement content is reproduced, And transmits it to the display device.

In addition, the job execution condition may include at least one of power on / off of the display device, power on / off of the digital broadcast receiving device, channel switching, application execution and termination, and a message transmitted and received by the application .

The content reproducing unit may display graphic or text based information on a graphic layer, reproduce broadcast content on a video layer, and combine the graphic layer, the video layer, and the background layer to generate the video signal have.

In addition, the content reproduction section may cause the video layer to be displayed in preference to the background layer, and when the broadcast content to be reproduced in the video layer does not exist, the video layer generates the video signal to project the background layer .

In addition,

Determining whether the jumping advertisement content corresponding to the jumping advertisement meta information is reproduced in the background layer, and determining whether the jumping advertisement content is stored if the background layer does not reproduce the jumping advertisement content.

If the execution condition detection unit determines that the jumping advertisement update is not to be performed, the video output unit may maintain the jumping advertisement contents reproduced in the background layer, and may display the graphics layer, the video layer, The background layer maintaining the jumping advertisement contents may be merged to generate the video signal, and the generated video signal may be transmitted to the display device.

The advertisement query message further includes log information of a jumping advertisement content reproduced in the background layer in a previous time slot, and the advertisement content providing server uses the advertisement query message received from the digital broadcast receiving apparatus And count the number of times the advertisement is exposed in the jumping advertisement contents.

According to another aspect of the present invention, there is provided a method of providing a jumping advertisement performed by a digital broadcast receiving apparatus, the method comprising: detecting a job execution condition and determining whether to update the jumping advertisement using the detected job execution condition; The method comprising: generating an advertisement query message including unique information of the digital broadcasting receiver and transmitting the advertisement query message to an advertisement content providing server, receiving jumping advertisement meta information from the advertisement content providing server, Determining whether the corresponding jumping advertisement content is stored in advance, generating an advertisement request message if the jumping advertisement content is not stored in advance, and transmitting the generated advertisement request message to the advertisement content providing server, Receiving the jumping advertisement content, The method comprising the steps of: storing the jumping advertisement content received from the ad content providing server, reproducing the jumping advertisement content in a background layer, and generating a video signal including the background layer in which the jumping advertisement content is reproduced, .

Therefore, according to the present invention, by using the digital broadcast receiving apparatus and the jumping advertisement providing method using the digital broadcast receiving apparatus, it is possible to provide the jumping advertisement contents to the user without flicker on the screen during the jumping time.

In addition, in order to overcome the limitation of the storage capacity of the advertisement contents, which is a method of downloading the contents of the organized advertisements to the digital broadcast receiving apparatus in advance and providing the advertisements using the advertisement contents, By receiving the jumping advertisement content from the providing server and providing the advertisement, all the contents for the organized advertisement are downloaded in advance, and only the necessary advertisement contents are received in real time to maintain the same, so that the size of the storage memory space It is possible to avoid restrictions on the number of advertisements that can be simultaneously organized and not be received, and it is possible to expose the advertisements by reflecting the modified information in real time when programming information of a jumping advertisement or contents are modified.

In addition, it is possible to accurately count the number of times the advertisement is exposed for each jumping advertisement content, to control or adjust the number of times of exposure for each individual advertisement, and to provide a customized advertisement according to information such as a residence area, a viewing time, Thereby providing the advertiser with the most cost-effective advertising product.

In addition, a decision on which advertisement is to be provided in the provision of the jumping advertisement is made by the centralized advertisement content providing server rather than the digital broadcast receiving apparatus installed in the individual household, and the burden of the calculation operation for applying and executing various and complex programming rules Can be effectively used in the server because it is eliminated from a digital broadcasting receiver having low computing ability and concentrated in a central server having a high computing ability. Therefore, when a change in an advertisement programming rule or a processing method occurs, Since there is no need to change the broadcast receiving apparatus, the management convenience is drastically increased.

1 is a diagram illustrating a jumping advertisement system of a digital broadcasting according to an embodiment of the present invention.
2 is a diagram showing a layer structure of an output screen implemented in a digital broadcast receiving apparatus.
3 is a block diagram illustrating a configuration of a digital broadcast receiving apparatus according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a jumping advertisement according to an exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a diagram illustrating a jumping advertisement system of a digital broadcasting according to an exemplary embodiment of the present invention, and FIG. 2 is a diagram illustrating a layer structure of a screen for outputting implemented in a digital broadcasting receiver.

1, the digital broadcasting jumping advertisement system includes an advertisement content providing server 100, an advertisement server 200, a digital broadcast receiving apparatus 300, and a display apparatus 400.

The advertisement content providing server 100 is connected to at least one advertisement server 200 and the digital broadcast receiving apparatus 300 through a network and the digital broadcast receiving apparatus 300 is connected to the display apparatus 400 .

First, the advertisement content providing server 100 stores the programming information for the jumping advertisement, and provides the broadcasting contents and the jumping advertisement contents to the display device 400 through the digital broadcasting receiving device 300. [

Here, the advertisement content providing server 100 may include functions such as a terrestrial broadcasting station, an IPTV broadcasting station, a satellite broadcasting station, a cable broadcasting station, a VOD server, an application server, and the like. If not, the advertisement content providing server 100 may further include a jumping advertisement server.

The advertisement content providing server 100 transmits the broadcast content corresponding to the job execution condition received from the digital broadcast receiving apparatus 300 to the digital broadcast receiving apparatus 300 and outputs the broadcast content to the display apparatus 400. [

For example, when the user who is watching channel 6 changes the channel to channel 7, the advertisement content providing server 100 receives a job execution condition for switching the channel from the digital broadcast receiving apparatus 300 to the channel 7 Is received. Then, the advertisement content providing server 100 transmits the broadcast content corresponding to channel 7, which is the converted channel, to the display device 400 through the digital broadcast receiving device 300. [

The advertisement content providing server 100 may store the jumping advertisement contents received from the advertisement server 200 in correspondence with the jumping advertisement organization information or the job execution condition, and may store the time corresponding to the jumping advertisement information, And transmit the jumping advertisement contents to the digital broadcast receiving apparatus 300. Here, the jumping advertisement contents may be in the form of text, image, moving picture, sound, or the like.

Then, the advertisement content providing server 100 can count the number of times of the advertisement exposure of the corresponding jumping advertisement contents using the log information of the jumping advertisement contents included in the advertisement query message received from the digital broadcast receiving apparatus 300, Log information can be generated and transmitted to the advertisement server 200.

In addition, the advertisement server 200 stores one or more jumping advertisement organization information and jumping advertisement contents required for organizing the jumping advertisement, and transmits the jumping advertisement organization information and the jumping advertisement contents to the advertisement content providing server 100. The advertisement server 200 may process the advertisement exposure log information received from the advertisement content providing server 100 to provide a function of collecting, processing and inquiring data necessary for the advertisement execution report.

Next, the digital broadcast receiving apparatus 300 receives the broadcast content from the advertisement content providing server 100 and transmits the broadcast content to the display apparatus 400.

The digital broadcast receiving apparatus 300 detects the job execution condition and reproduces the jumping advertisement contents corresponding to the jumping advertisement meta information received from the advertisement content providing server 100 in the background layer. At this time, the jumping advertisement contents reproduced in the background layer are output to the display device 400 and displayed to the user during the jumping time until the video execution condition is detected and the video layer receives and reproduces the content corresponding to the job execution condition.

The digital broadcast receiving apparatus 300 generates a video signal by merging the background layer, the graphic layer, and the video layer in which the jumping advertisement contents are reproduced, and transmits the generated video signal to the display device 400.

The digital broadcasting receiving apparatus 300 includes a set top box (STB) for digital broadcasting (DTV) for receiving terrestrial, satellite, or cable broadcasting, an Internet broadcasting set-top box (IP-STB) May be a television with built-in function.

As shown in FIG. 2, the digital broadcast receiving apparatus 300 transmits a video signal in the form of a combination of three layers implemented by the digital broadcast receiving apparatus 300 to the display apparatus 400. Here, the three layers mean a graphics layer, a video layer, and a background layer.

First, the graphics layer displays graphics- or text-based information. The graphic layer is used to display various applications (VOD, etc.), channel number, program information, EPG (Electronic Program Guide), and the like provided by the digital broadcast receiving apparatus 300. The graphic layer is displayed prior to the video layer and the background layer, and the information displayed on the graphic layer is displayed while covering the screen of the video layer by an area displaying the information.

Since the video layer is for displaying broadcast content and is displayed prior to the background layer, the background layer is not visible while the broadcast content is displayed on the video layer.

However, when a job execution condition such as a user channel change operation is detected, since there is no signal to be displayed on the video layer during the jumping time until the broadcast content of the switched channel is received corresponding to the job execution condition, the video layer becomes transparent. Therefore, during the jumping time, the video layer projects the reproduced signal as it is in the background layer.

Next, the background layer is the layer in which the jumping ad content is reproduced. If the broadcast content displayed on the video layer exists, the jumping advertisement contents reproduced in the background layer are not exposed to the user at all. However, if a job execution condition such as channel switching is detected and a blank space occurs in the reception of the broadcast content, the jumping advertisement contents reproduced in the background layer are exposed to the user during the blank time.

For example, when a user's channel change operation is detected and screen switching occurs, the user receives the video signal corresponding to the changed channel and displays the jumping advertisement content reproduced in the background layer until the broadcast content is displayed on the video layer I will see. At this time, the digital broadcast receiving apparatus 300 can continuously expose the content drawn on the background layer without interruption or flicker even if the jumping time becomes longer due to the continuous channel change operation of the user.

The digital broadcast receiving apparatus 300 according to the embodiment of the present invention reproduces the jumping advertisement contents in the background layer in advance while the user watches the TV so that the start of the conventional jumping time is detected It is possible to prevent the screen flicker phenomenon occurring in the method of reproducing the jumping advertisement contents, and it is possible to reduce the consumption of the computer resources that occurs in order to draw the jumping advertisement contents within a short jumping time, Can be solved.

Finally, the display device 400 outputs the video signal received from the digital broadcast receiving device 300 to the user.

The display device 400 may be a video output device such as a TV, a monitor, and a projector, or may be a video output device such as a mobile phone, a smartphone, a notebook, a tablet PC, a PMP (Personal Multimedia Player), a navigation device, and the like.

3 is a block diagram illustrating a configuration of a digital broadcast receiving apparatus according to an embodiment of the present invention.

3, the digital broadcasting receiver 300 according to the embodiment of the present invention includes an execution condition sensing unit 310, a communication unit 320, a contents request unit 330, a storage unit 340, a content representation unit 350 And a video output unit 360.

First, the execution condition detecting unit 310 detects a job execution condition and determines whether to update the jumping advertisement. At this time, the execution condition sensing unit 310 may determine whether to update the jumping advertisement using the sensed task execution condition.

Next, the communication unit 320 generates an advertisement query message including the unique information of the digital broadcast receiving apparatus 300, and transmits the generated advertisement query message to the advertisement content providing server 100. When the advertisement content providing server 100 The display device 400 receives the jumping advertisement meta information. The communication unit 320 may also transmit an advertisement query message including the previous advertisement exposure log information to the advertisement content providing server 100. [

The content request unit 330 determines whether the jumping advertisement content corresponding to the jumping advertisement meta information is already reproduced in the background layer of the digital broadcast receiving apparatus 300 or is stored in the storage unit 340. If the jumping advertisement content is not reproduced in the background layer and is not stored, the content requesting unit 330 generates an advertisement request message and transmits the advertisement request message to the advertisement content providing server 100, And receives the jumping advertisement contents.

The storage unit 340 stores the jumping advertisement contents received from the advertisement content providing server 100. At this time, the storage unit 340 may store the jumping advertisement contents so as to correspond to the meta information of the jumping advertisement contents. If it is necessary to reserve the storage space, the storage unit 340 may delete some or all of the pre-stored jumping advertisement contents to reserve the storage space.

Next, the content reproduction unit 350 reproduces the jumping advertisement contents in the background layer.

Finally, the video output unit 350 merges the video layer, the graphic layer, and the background layer to generate a video signal, and transmits the generated video signal to the display device 400.

Hereinafter, a method of providing a jumping advertisement according to an embodiment of the present invention will be described in detail with reference to FIG.

4 is a flowchart illustrating a method of providing a jumping advertisement according to an exemplary embodiment of the present invention.

First, the digital broadcast receiving apparatus 300 detects a task execution condition (S410).

Here, the job execution condition includes at least one of power on / off of the display device 400, power on / off of the digital broadcast receiving apparatus 300, channel switching, application execution and termination, . For example, when the user performs a channel change operation from channel 6 to channel 7, the digital broadcast receiving apparatus 300 detects channel switching under the job execution condition.

When the task execution condition is related to a user's manipulation behavior, the digital broadcast receiving apparatus 300 can receive an operation signal from the remote controller or the display apparatus 400 and sense a task execution condition.

In addition, when the user has reserved a program to be broadcast on channel 11 at 7:30 pm, when the digital broadcast receiving apparatus 300 switches the channel to the reserved channel 11 at 7:30 pm, Detect the message sent by the application as a task execution condition.

In addition, the digital broadcast receiving apparatus 300 further determines whether or not a video signal of new broadcast content corresponding to the job execution condition has arrived, whether or not a new job execution condition is detected within a predetermined time after the job execution condition is detected, Can be detected.

The digital broadcast receiving apparatus 300 determines whether the jumping advertisement is updated (S420).

The digital broadcast receiving apparatus 300 determines whether another application in the digital broadcast receiving apparatus 300 is using a background layer or whether the user is watching a channel with limited jumping advertisement. The digital broadcast receiving apparatus 300 judges that the japping advertisement update is to be performed unless the user uses a background layer and the user does not watch the limited channel.

The digital broadcast receiving apparatus 300 according to the embodiment of the present invention determines whether to update the jumping advertisement through step S420 and determines whether the reproduction of the jumping advertisement content in the background layer at the present time is a time when the viewing of the user is not disturbed Can be determined.

In step S420, the digital broadcast receiving apparatus 300 can further check whether or not jumping advertisement contents reproduced in the background layer exist. If the jumping advertisement contents reproduced in the background layer exist, the digital broadcasting reception apparatus 300 does not update the jumping advertisement .

If it is determined that the digital broadcasting reception apparatus 300 does not update the jumping advertisement, the background layer is maintained (S430). Then, step S510 to be described later is performed.

Maintaining the background layer here means not reproducing the new jumping advertisement contents in the background layer. If another application is using a background layer, do not work on the background layer so that the application can continue to use the background layer. And if jumping ads are restricted, do not reproduce the jumping ad content in the background layer.

The digital broadcast receiving apparatus 300 according to the embodiment of the present invention does not update the jumping advertisement. When a job execution condition in which a user inputs an operation such as continuous channel change is detected, The content can be seamlessly and continuously provided to the user.

On the other hand, if it is determined to update the jumping advertisement, the digital broadcast receiving apparatus 300 generates and transmits an advertisement query message to the advertisement content providing server 100 (S440).

Here, the advertisement query message is transmitted to the advertisement content providing server 100 in order to inquire information of the jumping advertisement contents to be reproduced in the background layer, and includes unique information of the digital broadcast receiving apparatus 300. The advertisement query message may further include log information of the jumping advertisement contents previously exposed to the user.

Then, the jumping advertisement meta information is received from the advertisement content providing server 100 (S450). Here, the jumping advertisement meta information is meta information of the jumping advertisement contents to be reproduced in the background layer of the digital broadcasting receiving apparatus 300 in response to the advertisement query message.

The advertisement content providing server 100 transmits the jumping advertisement meta information to the digital broadcast receiving apparatus 300 corresponding to the unique information of the digital broadcast receiving apparatus 300 included in the advertisement query message received in step S440.

Next, the digital broadcast receiving apparatus 300 determines whether the jumping advertisement contents corresponding to the jumping advertisement meta information is reproduced in the background layer (S460).

If the jumping advertisement content corresponding to the jumping advertisement meta information is already reproduced in the background layer, the digital broadcast receiving apparatus 300 does not change the background layer by performing step S430. Then, step S510 to be described later is performed.

On the other hand, if the corresponding jumping advertisement contents are not reproduced in the background layer, the digital broadcast receiving apparatus 300 determines whether the corresponding jumping advertisement contents are stored (S470).

If the corresponding jumping advertisement contents are stored, step S500 to be described later is performed. If the jumping advertisement content corresponding to the jumping advertisement meta information is not stored, the digital broadcast receiving apparatus 300 generates and transmits an advertisement request message to the advertisement content providing server 100 (S480).

Here, the advertisement request message may include jumping advertisement meta information and unique information of the digital broadcast receiving apparatus 300, and the digital broadcast receiving apparatus 300 may transmit the advertisement request message to the advertisement content providing server 100, And requests a jumping advertisement content corresponding to the advertisement meta information.

Also, the jumping advertisement content is received from the advertisement content providing server 100 (S490).

Next, the digital broadcast receiving apparatus 300 reproduces the jumping advertisement contents in the background layer (S500).

The jumping advertisement contents reproduced here are the jumping advertisement contents corresponding to the jumping advertisement meta information received in step S450 and have been previously stored in the digital broadcast receiving apparatus 300 or may be stored in the advertisement contents providing server 100 in step S490 Received.

Finally, the digital broadcast receiving apparatus 300 merges the layers to generate a video signal, and transmits the generated video signal to the display device 400 (S510).

The digital broadcast receiving apparatus 300 merges all of the reproduced background layer, video layer, and graphic layer of the jumping advertisement contents, and modulates the video signal into a video signal to be finally output. Then, the generated video signal is transmitted to the display device 400.

As described above, according to the embodiment of the present invention, by using the digital broadcast receiving apparatus and the jumping advertisement providing method using the digital broadcast receiving apparatus, it is possible to provide the jumping advertisement contents to the user without flickering the screen during the jumping time.

Also, by receiving and using the necessary jumping advertisement contents in real time, the number of jumping advertisements that can be organized and managed in the server can be not limited regardless of the storage capacity of the digital broadcasting receiver. In addition, if the program information of the jumping advertisement or the jumping advertisement contents is modified, the modified jumping information or the jumping advertisement contents can be reflected in real time to provide the user with the modified jumping advertisement contents.

Also, it is possible to accurately count the number of times the advertisement is exposed by the jumping advertisement contents, and thereby, the advertiser can be charged for the jumping advertisement cost.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, Of the right.

100: advertisement content providing server 200: advertisement server
300: Digital broadcast receiving apparatus 400: Display apparatus
310: execution condition sensing unit 320: communication unit
330: Content requesting unit 340:
350: Content reproduction section

Claims (14)

An execution condition detecting unit for detecting a job execution condition and determining whether to update the jumping advertisement using the detected job execution condition,
The advertisement query message including log information of the jumping advertisement contents reproduced in the background layer in the unique time information of the digital broadcast receiving apparatus and the previous time slot is generated and transmitted to the advertisement content providing server when the jumping advertisement is updated, A communication unit for receiving jumping advertisement meta information from a content providing server,
The advertisement content providing server transmits the advertisement content request message to the advertisement content providing server when the jumping advertisement content is not stored in the advertisement content providing server, A content request unit for receiving the jumping advertisement content from a content providing server,
A storage unit for storing the jumping advertisement contents received from the advertisement content providing server,
A content reproducing unit for reproducing the jumping advertisement contents in a background layer, and
And an image output unit for generating a video signal including the background layer in which the jumping advertisement contents are reproduced and transmitting the generated video signal to a display device,
The content-
Determining whether the jumping advertisement content corresponding to the jumping advertisement meta information is reproduced in the background layer, determining whether the jumping advertisement content is stored in the background layer if the jumping advertisement content is not reproduced,
The advertisement content providing server,
And counting the number of times of the advertisement exposure of the jumping advertisement contents using the advertisement query message received from the digital broadcast receiving apparatus. The method according to claim 1,
Wherein the job execution condition includes at least one of power on / off of the display device, power on / off of the digital broadcast receiving device, channel switching, application execution and termination, . The method according to claim 1,
The content reproducing unit may include:
Displaying the graphic or text based information on the graphic layer, reproducing the broadcast content on the video layer, and merging the graphic layer, the video layer, and the background layer to generate the video signal. The method of claim 3,
The content reproducing unit may include:
Wherein the video layer displays the video layer in preference to the background layer and the video layer projects the background layer when there is no broadcast content reproduced in the video layer. delete The method of claim 3,
If the execution condition detection unit determines not to perform the jumping advertisement update,
Wherein the image output unit comprises:
Wherein the jamming advertisement content generated by the jamming advertisement content generation unit is maintained in the background layer, and the video layer is generated by merging the graphics layer, the video layer, And transmits a signal to the display device. delete A method for providing a jumping advertisement in a digital broadcast receiving apparatus,
Detecting a job execution condition and determining whether to update the jumping advertisement using the detected job execution condition;
The method comprising: generating an advertisement query message including log information of a jumping advertisement content reproduced in a background layer in a unique time slot of the digital broadcast receiving apparatus and transmitting the advertisement query message to the advertisement content providing server when updating the jumping advertisement, Receiving jumping advertisement meta information from an advertisement content providing server,
Determining whether the jumping advertisement content corresponding to the jumping advertisement meta information is stored in advance,
Generating an advertisement request message and transmitting the generated advertisement request message to the advertisement content providing server when the jumping advertisement content is not stored in advance and receiving the jumping advertisement content from the advertisement content providing server;
Storing the jumping advertisement content received from the advertisement content providing server,
Reproducing the jumping advertisement contents in a background layer, and
Generating a video signal including the background layer in which the jumping advertisement contents are reproduced, and transmitting the generated video signal to a display device,
Wherein the step of determining whether the jumping advertisement content corresponding to the jumping advertisement meta information is stored in advance,
Determining whether the jumping advertisement content corresponding to the jumping advertisement meta information is reproduced in the background layer, determining whether the jumping advertisement content is stored in the background layer if the jumping advertisement content is not reproduced,
The advertisement content providing server,
And counting an advertisement exposure count of the jumping advertisement contents using the advertisement query message received from the digital broadcast receiving apparatus. 9. The method of claim 8,
Wherein the job execution condition includes at least one of power on / off of the display device, power on / off of the digital broadcast receiving device, channel switching, application execution and termination, and a message transmitted / received by the application . 9. The method of claim 8,
Wherein the step of reproducing the jumping advertisement contents in the background layer comprises:
A method of providing a jumping advertisement, the method comprising: displaying graphics or text based information on a graphics layer; reproducing broadcast content on a video layer; and merging the graphics layer, the video layer, and the background layer to generate the video signal. 11. The method of claim 10,
Wherein the step of reproducing the jumping advertisement contents in the background layer comprises:
Wherein the video layer is configured to display the video layer in preference to the background layer and to cause the video layer to project the background layer if there is no broadcast content to be reproduced in the video layer. delete 11. The method of claim 10,
If the execution condition detection unit determines not to perform the jumping advertisement update,
The step of generating and transmitting the video signal to a display device includes:
Wherein the jamming advertisement content generated by the jamming advertisement content generation unit is maintained in the background layer, and the video layer is generated by merging the graphics layer, the video layer, And transmitting a signal to the display device. delete
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