TW201939962A - Method for providing zapping advertisement and system for providing zapping advertisement - Google Patents

Abstract

A method of providing zapping advertisement of an embodiment of the present invention includes the following steps of: a broadcast reception apparatus detecting a status changing condition; the broadcast reception apparatus broadcast content information received by the broadcast reception apparatus currently to a central server in response to the status changing condition; the central server receiving an instruction about zapping advertise raw materials that should be represented in zapping advertise data of the broadcast reception apparatus and an address of an intermediate management server based on the broadcast content information; in a case that zapping advertise data corresponding to the zapping advertise raw materials is not stored in the broadcast reception apparatus in advanced, requesting the intermediate management server for the zapping advertise data that includes identification information of the broadcast reception apparatus and corresponds to the zapping advertise raw data; the intermediate management server requesting one of the plurality of distributed servers for the zapping advertise data, whereby the broadcast reception apparatus receiving the zapping advertise data based on the identification information of the broadcast reception apparatus and loading of a plurality of distributed servers; and the broadcast reception apparatus displaying the received zapping advertise data on a second plane in a lower viewing region as compared with a first plane on which broadcast content is displayed.

Description

Method for providing switching advertisement and system for providing switching advertisement

The invention relates to a method for providing switching advertisements and a system for providing switching advertisements.

Digital broadcasting is different from existing analog broadcasting. It refers to broadcasting that compresses the broadcast signal in digital form and sends it. Analog broadcasting is that one radio wave carries only one image, and sound needs to be transmitted using other radio waves. But digital broadcasting is a radio wave carrying multiple images or sounds, which can compress information without degrading the quality.

Digital radio provides vivid picture-quality radio programs, and can use various contents such as shopping, games, and web surfing.

However, a user searches for a desired content among various broadcast programs or content, or switches a channel from a currently listening channel to another channel, and this channel conversion behavior is called a switching (Zapping). Digital broadcasting requires receiving a compressed signal and receiving a broadcasting signal corresponding to a switched channel, and it takes time to decompress and process it. So, depending on the processing of the signal, The blank time of the radio program or content is not displayed normally.

The present invention provides a method for providing switching advertisements and a system for providing switching advertisements, which effectively provide switching advertisements provided during the time when the switching behavior is performed.

The invention provides a method for providing switching advertisements and a system for providing switching advertisements. The storage space of a broadcast receiving device for receiving switching advertisement data is used to distribute the load centralized to a central server storing the switching advertisement data. Or, for decentralized servers, decentralized switching of advertising data requests minimizes network load and eventually transmits switching advertising data in a fast time.

The invention provides a method for providing switching advertisements and a system for providing switching advertisements. According to the middle of displaying broadcast content, the switching advertisement data is displayed on the lower plane, and the switching advertisements are provided to users without any sense of discomfort.

An embodiment of the present invention provides a method for switching advertisements including the following steps: a broadcast receiving device detects a status change condition; the broadcast receiving device responds to the status change condition and transmits broadcast content information received by the current broadcast receiving device to the center A server; based on the broadcast content information, the central server receives an indication of switching creative information that should indicate switching of advertising data on the broadcast receiving device, and an address of an intermediate management server; Creative information In the case where the advertising material is not stored in the broadcast receiving device in advance, the intermediate management server requests a switching advertising material that includes identification information of the broadcasting receiving device and corresponds to the switching creative information; the intermediate The management server requests the switching advertisement data from one of the plurality of distributed servers based on the identification information of the broadcast receiving device and loads of the plurality of distributed servers, and thus, the broadcast The receiving device receives the switched advertisement material; the broadcast receiving device displays the received switched advertisement material on a second plane that is visually lower than a first plane on which the broadcast content is displayed.

In an embodiment, for a case where the switching advertisement material is not stored in the broadcast receiving device in advance, the step of requesting the switching advertisement material from the intermediate management server includes the following steps. The broadcast receiving device is based on the The switching creative information is retrieved and the switching advertisement data stored in the volatile memory is retrieved to determine whether the switching advertisement data is stored.

In an embodiment, the method further includes the following steps: In the plurality of distributed servers, when a distributed server receives the switching advertisement data, the received switching advertisement data is stored in a storage rule according to a storage rule. The volatile memory.

In an embodiment, the method includes the following steps: the broadcast receiving device converts the broadcast receiving device according to the storage rule based on at least one of a size of the switching advertisement material, an editing frequency, a creation date, a storage date, and an end date The switching advertisement data is stored in the volatile memory or deleted.

In an embodiment, the state change condition includes a channel listening condition corresponding to a case where a channel switching signal requesting conversion from a channel of a currently-receiving broadcast content to a channel of another broadcast content is not received within a set period of time. .

In an embodiment, the step of obtaining the switching creative information from the switching advertisement server, and obtaining the switching of the identification information of the edited switching advertisement from the switching advertisement server during the time that the channel listening condition is detected. Creative information.

A method for switching advertisements according to an embodiment of the present invention includes the following steps: a central server receives channel information of a broadcast content received by a current broadcast receiving device according to a detection condition change condition of the broadcast receiving device; and the central server is based on the channel Information and transmits the switching creative information and the address of the intermediate management server indicating the switching advertising data that should be displayed on the broadcasting receiving device to the broadcasting receiving device; for the switching advertising data corresponding to the switching creative information In the case where the broadcast receiving device is not stored in advance, the intermediate management server receives a request for switching advertisement data corresponding to the switching creative information from the broadcast receiving device together with identification information of the broadcast receiving device; and The intermediate management server requests the switching advertisement data to the plurality of distributed servers based on the identification information of the broadcast receiving device and loads of the plurality of distributed servers to provide to the broadcast Receiving device, wherein the switching advertisement data is displayed on the display device Content compared to the first plane, the second plane is located in a lower portion of visually displayed without showing a case where the broadcast content.

In an embodiment, the method further includes the following steps: the distributed server requesting to receive the switching advertisement data requests the switching information from the central server according to whether the switching advertisement data is stored; and storing the distributed Ad data received by the local server.

In an embodiment, the step of the intermediate server requesting the switching of advertising materials to one of a plurality of distributed servers to provide to the broadcast receiving device includes the following steps. The intermediate server is based on the The identification information of the broadcast receiving device selects a distributed server that is geographically adjacent to the broadcast receiving device and requests the switching of advertising materials.

The switching advertisement providing system according to the embodiment of the present invention includes a central server that receives, in response to a state change condition detected by the broadcast receiving device, channel information of broadcasting content currently being listened to by the broadcast receiving device, and transmits and receives The switching creative information and the address of the intermediate server corresponding to the channel information of the broadcast content; the intermediate server, in the case that the switching advertisement data corresponding to the switching creative information is not stored in the broadcast receiving device, requests the Receiving, by the broadcast receiving device, switching advertisement data and selecting at least one of the plurality of distributed servers based on the identification information of the broadcast receiving device and loads of the plurality of distributed servers, and Transmitting a switch advertisement data request to the selected distributed server; and the plurality of distributed servers providing the switch advertisement data in response to a request from the intermediate server.

In an embodiment, the intermediate server selects the location of the broadcast receiving device based on the identification information of the broadcast receiving device. The request is transmitted via a distributed server located nearby.

In an embodiment, each of the plurality of distributed servers responds to the request and sends a request to the central server without storing the switching advertisement data.

In an embodiment, the broadcast receiving device converts the broadcast receiving device based on the storage rule based on at least one of a size of the switching advertisement material, an editing frequency, a creation date, a storage date, an end date, and advertisement display information. The switching advertisement data is stored in the volatile memory or deleted.

In an embodiment, the state change condition includes a corresponding channel listening condition in a case where a channel switching signal that is switched from a channel of a currently-receiving broadcast content to a channel of another broadcast content is not received during a set time period.

In an embodiment, the central server outputs, based on the status change condition, identification information of a switch advertisement that is included in the broadcast content provided to the broadcast receiving device and is edited within the time of detecting the status change condition. Creative information for.

The present invention includes a computer-readable recording medium by recording a program for executing a method for switching advertisement providing methods of various embodiments of the present invention on a computer.

The present invention includes a program stored in a recording medium for use in a computer to execute a method for providing switching advertisements according to various embodiments of the present invention.

10‧‧‧ Switching the ad providing system

100‧‧‧Broadcast content providing server

200‧‧‧ Central Server

210‧‧‧ Ministry of Communications

220‧‧‧Control Department

230‧‧‧Database

240‧‧‧Server Management Department

300‧‧‧Broadcast receiving equipment

310‧‧‧Display Condition Detection Section

320‧‧‧ Information Acquisition Department

330‧‧‧Storage Department

340‧‧‧Control Department

350‧‧‧Display

400‧‧‧ Intermediate Management Server

410, 411, 413, ..., 415‧‧‧ decentralized servers

500‧‧‧Internet

BP‧‧‧ background plane

CP‧‧‧Cursor plane

GP‧‧‧Graphic plane

VP‧‧‧Video Plane

S311-S316‧‧‧step

S321-S323‧‧‧step

S331-S332‧‧‧step

S341-S343‧‧‧step

FIG. 1 is a diagram showing a schematic configuration of a switching advertisement providing system that executes a switching advertisement providing method according to an embodiment of the present invention; and FIG. 2 is a diagram for explaining the concept of a stacked structure suitable for a digital display screen. FIG. 3 is a sequence diagram for explaining a method for providing a handover advertisement according to an embodiment of the present invention; FIG. 4 is a block diagram showing a configuration of a broadcast receiving device according to an embodiment of the present invention; and FIG. 5 It is a block diagram showing the structure of a central server according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be specifically described with reference to the drawings, so as to clarify the technical idea of the present invention. In the description of the present invention, specific descriptions of known functions or constituent elements that are judged to be unnecessary and confuse the gist of the present invention are omitted, and detailed descriptions thereof are omitted. The constituent elements having substantially the same functional configuration in the drawings are provided with the same reference symbols and reference symbols as much as possible even if they are displayed on different drawings. For the convenience of explanation, if necessary, the equipment and method are described together.

FIG. 1 is a diagram showing a schematic configuration of a switching advertisement providing system that executes a method for providing a switching advertisement according to an embodiment of the present invention.

Referring to FIG. 1, a switching method according to an embodiment of the present invention is widely used. The report providing system 10 includes a broadcast content providing server 100, a central server 200, a broadcast receiving device 300, an intermediate management server 400, and a plurality of distributed servers 411, 413, ..., 415; 410. According to an embodiment, the switching advertisement providing system (10) further includes an advertiser terminal device (not shown) applying for switching advertisements. A network 500 is formed between the respective components constituting the switching advertisement system (10), and signals are received and transmitted to each other.

The broadcast content providing server 100 provides various forms of digital broadcast content to the broadcast receiving apparatus 300. The broadcast content providing server 100 includes: a terrestrial station, a local cable station, an Internet Protocol Television (IPTV) station, a satellite station, a VOD (Video On Demand) server, an application server, and the like. According to an embodiment, the broadcast content providing server 100 receives a signal requesting specific broadcast content from the broadcast receiving device 300 together with the channel switching signal, and transmits the broadcast content information corresponding to the request to the broadcast receiving device 300 through the network 500.

In the process of providing digital broadcasting, the broadcast receiving device 300 receives the compressed material from the broadcast content providing server 100, and it must be displayed on the screen along with the decompression. Therefore, the time required for signal processing must occur. delay. In this specification, the time difference that occurs during this broadcast receiving process is referred to as the switching time, and eventually the switching time will be presented during the change of the broadcast content. For example, during the continuous listening of the corresponding broadcast content in one broadcast channel, it is continuously based on the switching time of the process of receiving, cancelling, and processing the broadcast content as a reference, thereby reducing the inconvenience caused by the switching time. But listen to one broadcast and then the other When broadcasting content, for example, when changing channels, no broadcasting content can be displayed during the switching time caused by processing the corresponding broadcasting content. In the present invention, during the switching time, a point at which the broadcast content is not displayed, and a switching advertisement is displayed on the screen of the user.

The central server 200 stores the switching advertisement editing data and the switching advertisement data necessary for the switching advertisement editing, and periodically provides the switching advertisement data or the switching advertisement editing information to the broadcast receiving device 300 according to the embodiment. The switching advertisement data includes advertisements such as content, enterprise, product, and service, but according to an embodiment, the switching advertisement data includes: switching creative information, switching advertisement display information, and switching ad additional information. The central server 200 stores all the switched advertisement data that has been edited.

Specifically, the switched advertisement data transmitted to the user's broadcast receiving device 300 is provided to the user, ie, the user, in the form of keywords, graphic images, dynamic images, sounds, and the like. For switching advertisement data, the information such as identification for identifying the switching advertisement is the switching creative information, and the information such as graphic images, dynamic images, and sound provided directly to the user is the switching advertisement display information. In the case of switching ads, more specific information is provided corresponding to switching ad extensions.

According to an embodiment, the central server 200 performs functions such as receiving a switching advertisement application from an advertiser, calculating a fee corresponding to the switching advertisement, and requesting an advertisement fee from the advertiser.

The broadcast receiving device 300 receives various forms of digital content from the broadcast content providing server 100 and displays the digital content on the screen. The server 200 receives the switched advertisement data and stores and displays it.

The broadcast receiving device 300 includes a digital multimedia broadcasting (DMB: Digital) including a built-in digital video conversion box for receiving terrestrial, satellite or cable broadcasting, a TV with built-in digital video conversion box function, and a network-based IPTV. (Multimedia Broadcasting) or Digital Video Broadcasting-Handheld (DVB-H) receiver module for mobile phones, smartphones, laptops, tablets, personal multimedia players (PMP: Personal Multimedia Player), navigators, etc. device.

It will be described later, but in the broadcast receiving device 300, during the time when the broadcast content is not displayed, the switching advertisement material displayed on the lower part of the broadcast receiving device 300 is naturally displayed. Therefore, a part of the switching advertisement should be stored in the broadcasting receiving device 300. data. However, the broadcast receiving device 300 stores and executes various applications for providing broadcast content provision. Therefore, there is a limitation in storing the switching advertisement data. Therefore, it is necessary to use the small storage space of the broadcast receiving device 300 and be able to effectively provide a method for switching advertisement materials.

The advertiser terminal device is a terminal device that can be accessed by an advertiser who needs to switch advertisements. The advertiser accesses the central server 200 through the advertiser terminal device to apply for switching advertisements. The advertiser terminal device determines the channel providing the switching advertisement, the time period for providing the switching advertisement, the switching cycle of the switching advertisement, etc. in the switching advertisement application screen provided by the central server 200, and applies for switching the advertisement. According to an embodiment, the advertiser terminal device includes a network-capable power supply including a personal computer. Child device.

The central server 200 maps specific advertisements and channels, advertisement providing time periods, etc. based on the switching advertisement application of the advertiser terminal device, thereby generating advertisement editing information. According to the embodiment, the advertisement editing information is stored in the central server 200 or transmitted to the broadcast receiving device 300 at a set period.

The network 500 serves as a wired / wireless communication network such as terrestrial waves, satellites, wired or internet, and serves as a broadcast content providing server 100 and a broadcast receiving device 300, a central server 200 and a broadcast receiving device 300, a central server 200 and an intermediate management A medium for communication between the servers 400. The broadcast content providing server 100 transmits the broadcast content to the broadcast receiving device 300 through the network 500, and the central server 200 transmits the switch creative information and / or the switch advertisement data and the address of the intermediate management server to the network 500 through the network 500. Broadcast receiving device 300. The intermediate management server 400 receives a request to switch advertisement materials or is connected to the central server 200 by the broadcast receiving device 300 through the network 500. Although FIG. 1 shows that a plurality of distributed servers 410 are connected to the network 500 through the intermediate management server 400, the plurality of distributed servers 410 can be connected to other components through the network 500, respectively.

FIG. 2 is a conceptual diagram for explaining a laminated structure suitable for a digital display screen.

Referring to FIG. 2, a digital display screen is composed of a plurality of planes (BP, VP, GP, and CP). Each plane has a specific function in theory, and each plane has a vertical hierarchy. The planes are in theory There are hierarchies for priority listening, and the user views a screen that displays the entire plane in a vertical overlay.

The background plane (BP) is the plane that is theoretically located at the lowermost part and statically displays the decoded video or image. In general, the background plane (BP) supports only MPEG-2i-frame (defined in ISO / IEC13818-2), JPEG (Joint Photographic Experts Group, defined in ISO / IEC10918-1) and other formats.

A video plane (VP) is a plane that outputs decoded video and is a plane that outputs broadcast content. According to the embodiment, the digital display screen includes a plurality of video planes (VP), and a plurality of videos are decoded and displayed on each plane. According to an embodiment, a chip supporting a Picture-In-Picture (PIP) function simultaneously displays this screen and another small screen on a display screen. In this case, multiple videos are simultaneously decoded and displayed to a user.

The graphics plane (GP) is a plane that displays information based on images or text, and includes at least one graphics plane. In addition, the graphics plane supports various colors and resolutions. For example, the graphics plane is used to display various applications (VOD, etc.), channel numbers, program information, broadcast editing tables (EPG, Electronic Program Guide), etc. provided by the broadcast receiving device 300. The graphics plane is prioritized with the video plane and the background plane. The information displayed in the graphics plane covers the video plane screen and is displayed according to the area where the corresponding information is displayed.

According to an embodiment, the digital display screen further includes a cursor plane (CP). The cursor plane (CP) refers to the plane used to display the cursor input by hardware on the screen. It is used in a general TV system chip (SoC: System On Chip) may not be provided.

In this specification, the relationship between a plurality of planes is theoretically placed on the lower side and displayed. However, when visual observation is performed, the theoretically upper plane theoretically covers the lower plane. Therefore, the background plane ( BP) is displayed behind the video plane (VP), graphics plane (GP), and cursor plane (CP). And, in this case, the cursor plane (CP) is displayed above other planes (BP, VP, GP).

In the present invention, the broadcast receiving device 300 is explained based on providing a display screen including a video plane (VP) displaying broadcast content and a background plane (BP) displaying switching advertisement materials in a plurality of planes. However, the present invention is not limited to these two planes. In theory, the broadcast content and the switched advertising material are displayed on the upper and lower sides of each other in theory. When the broadcast content is displayed, the switched advertising material is distinguished. For full display.

Therefore, while the broadcast content is displayed on the video plane (VP), only the broadcast content is displayed regardless of whether the advertisement material is displayed on the background plane (BP) or not displayed on the background plane (BP). However, when a user changes from a currently-viewed broadcast content to another broadcast content by changing a channel or the like, the broadcast receiving device 300 receives new broadcast content from the broadcast content transmission device 100 and displays it on the video plane (VP) , Generates the time when no information is displayed on the video plane (VP), that is, the switching time. In this case, the switching advertisement material is displayed on the background plane (BP), and when the video plane (VP) is not displayed, the switching advertisement material is naturally displayed.

When the broadcast content is displayed on the video plane (VP), The switching advertisement material needs to be displayed on the background plane (BP) in advance. In particular, when there is a change in the switching advertisement material, it is preferable to confirm the switching of the advertisement material for display during the period when the video plane (VP) displays the broadcast content.

According to the embodiment, the information displayed on a plurality of planes is mixed in the broadcast receiving device 300 and is transmitted and received according to one signal.

FIG. 3 is a sequence diagram illustrating a method for providing a handover advertisement according to an embodiment of the present invention.

Referring to FIG. 3, the broadcast receiving device 300 detects a state change condition (step S311). The state change condition is a specific condition on the broadcast receiving device 300, and corresponds to a condition for displaying a new switching advertisement material or a condition to be updated on a specific layer constituting a display screen.

According to the embodiment, the status change conditions include: power on / off of the broadcast receiving device 300, power on / off of a display device (e.g., TV, etc.), channel switching, execution and termination of an application program, and information transmitted and received by the application program , Switch advertising information changes (such as switching ad editing information updates, etc.).

More specifically, when the power of the broadcast receiving apparatus 300 or the display device is changed from an on state to an off state or from an off state to an on state, the broadcast receiving apparatus 300 detects a situation where the state of the broadcast receiving apparatus 300 or the display apparatus is changed. Judge according to the status change conditions. In particular, when the display device is switched from an off state to an on state, the display device needs to display all the switching advertisement materials and broadcast contents. Therefore, there is a need for the display device to identify the switching advertisement materials to be displayed. Therefore, the broadcast receiving device 300 For conditions that meet this condition, change conditions by status Check it out.

In addition, when a user converts a channel to a channel that provides other broadcast content or requests to change the broadcast content among channels listening to the current broadcast content, the broadcast receiving device 300 judges according to a state change condition by a channel switching signal. For example, the channel switching signal includes a remote-controlled infrared signal provided to the broadcast receiving apparatus 300.

In addition, the advertisement material is switched and edited in association with the broadcast content viewed by the user through the broadcast receiving device 300. Even if the broadcast receiving device 300 receives a channel switching signal, the user can simply move the channel by the user if the user continuously switches channels To judge the situation, while continuously displaying a switched advertisement profile of the previously edited channel edit. In other words, the condition detection unit 310 determines whether or not a channel is continuously changed as a condition change condition. When a channel is continuously changed according to the embodiment, it is determined based on receiving a channel change signal within a set time.

After the channel switching signal is input, if the channel switching signal is not input during a set period of time, the broadcast receiving device 300 judges the converted channel viewed by the user, and determines that the edited switching advertisement data needs to be displayed again for the corresponding channel. Therefore, after receiving the channel switching signal, the broadcast receiving device 300 regards the case where the channel switching signal is not input for a set period of time as a channel viewing condition, and judges it according to the state changing condition.

According to an embodiment, the user switches the advertising material to edit the program at a specific period of time for a user watching a channel providing various broadcast contents. Therefore, even if the broadcast receiving device 300 states that the channel has not been changed, According to the situation that the advertisement editor should change the displayed advertisement data, it is also detected according to the status change conditions. For example, the broadcast receiving device 300 detects a state change condition at a set time interval. According to the embodiment, the switching advertisement editing information for the broadcast program is provided by the central server 200.

In other embodiments, for a case where a user reserves a broadcast program through a broadcast reservation application, the broadcast reservation application of the broadcast receiving device 300 generates various command signals for processing the reserved broadcast, and will execute the broadcast reservation application according to the execution of the broadcast reservation application. The command signal generated by the program is judged according to the status change conditions. That is, a specific broadcast program is displayed as the broadcast content according to the execution of the broadcast reservation application, and the switching advertisement material edited in the corresponding broadcast content should be displayed on the background plane.

According to an embodiment, for a case where the state change condition is an operation behavior of a user, the broadcast receiving device 300 receives an operation signal from a remote controller or a display device to detect the state change condition. In addition, the broadcast receiving device 300 receives various signals from the broadcast content providing server 100 or the central server 200, and detects a condition change condition. For example, when a change occurs to the information of the broadcast content or the information of switching advertisements, the change signal is received. The detection is performed according to the status change condition.

The broadcast receiving device 300 that detects the condition change condition in this way transmits the channel information as a basis for displaying the switching advertisement material to the central server 200 (step S312). As described above, the switching advertisement material is edited for a specific channel, and as the channel information providing the broadcasting content that the current user listens to is transmitted, the central server 200 determines whether or not a certain switching advertisement material is displayed on the broadcast receiving device 300.

The central server 200 outputs the creative information based on receiving the channel information provided by the broadcast receiving device 300 (step S321). Creative information is information that forms part of, or identifies, the switching advertising data. That is, the central server 200 does not transmit all the switching advertisement data to be displayed to the broadcast receiving device 300 based on the channel information, and only exports the switching creative information that can identify the corresponding switching advertisement data.

For example, the central server 200 exports the switching advertisement material edited for the corresponding broadcast content or the corresponding channel based on viewing the channel information of the broadcast content provided by the broadcast receiving device 300. It can store switching advertisement editing data on the central server 200.

The central server 200 transmits the exported switching creative information together with the intermediate management server address to the broadcast receiving device 300 (step S322). When the central server 200 manages all information including the switching of advertising material information, it is assumed that when all the central servers 200 connected to the broadcast receiving device 300 transmit all the information to the broadcast receiving device 300, the network load of the central server 200 is quite large. Therefore, switching advertisements cannot be provided properly. As shown above, switching the advertising material needs to be displayed in advance in a faster time than the broadcast content. Therefore, it is required to reduce the network load and the connection time.

Therefore, the central server 200 provides the smallest piece of information identifying the switching advertisement material, that is, the switching creative information together with the address of the intermediate management server to the broadcast receiving device 300. According to the embodiment, the central server 200 additionally displays switching between the creative information and the address of the intermediate management server. When the address of the intermediate management server is fixed, it is initially connected to the broadcaster. When the receiving device 300 transmits the address of the intermediate management server once, it can also transmit only the creative information when a new state change condition is detected.

The broadcast receiving device 300 detects whether the switching advertisement material corresponding to the switching creative information is stored in the broadcasting receiving device 300 in advance based on the switching creative information received by the central server 200 (step S313).

The broadcast receiving device 300 is provided with a space capable of storing switching advertisement materials. Since various functions are required in the broadcast receiving device 300, it is very difficult to secure a space for storing switching advertisement materials. According to the embodiment, in the broadcast receiving device 300, only a few switching advertisement materials are stored in the volatile memory. A volatile memory included in the broadcast receiving device 300 such as a dynamic random access memory (DRAM: Dynamic Random Access Memory) or a static random access memory (SRAM: Static RAM) etc., when power is lost, Data disappears, but it is a storage area with fast access speed.

For the case where the switching advertisement data is stored in the volatile memory (step S313, Yes), the broadcast receiving device 300 directly displays the corresponding switching advertisement data on the background plane (step S315).

According to the embodiment, the switching advertisement data stored in the broadcast receiving device 300 is managed according to a storage rule. According to an embodiment, the storage rule is determined according to the storage capacity of the broadcast receiving device 300, the size of the switching advertisement material, the editing frequency, the creation date, the storage date, the ending date, the switching frequency of the display of the advertisement material, and the like.

For example, for a case where the storage space of the broadcast receiving device 300 stores only three switching advertisement materials or only 1Mbyte capacity switching advertisement materials for limitation, the broadcasting receiving device 300 retains only three recently displayed switching advertisement materials or 1Mbyte, and Delete other switching advertising materials. The storage and deletion of the switching advertisement data is performed according to a set time period for the case of receiving new switching advertisement data or receiving an external command. Alternatively, in an embodiment, when the switching advertisement data is received by another server, the switching advertisement data also includes information on whether to store the switching advertisement data in the storage space of the broadcast receiving device 300.

In a case where the broadcast receiving device 300 does not store the switching advertisement material (step S313, No), the broadcast receiving device 300 requests the intermediate management server 400 to switch the advertisement material according to receiving the address of the intermediate management server transmitted by the central server 200. (Step S316).

The intermediate management server 400 is physically the same as or implemented separately from the central server 200, and is a load balancing server provided to a plurality of distributed servers 410 by decentralizing the switching advertisement data requests received from a plurality of broadcast receiving devices 300. Server) accordingly.

According to the embodiment, the intermediate management server 400 is connected to a plurality of distributed servers 410 to control the status of the distributed servers 410 in real time. Thus, the intermediate management server 400 selects to handle switching transmitted from the broadcast receiving device 300 based on the respective load status and network status of the distributed server 410 and the switching advertisement data stored in the distributed server 410 according to the embodiment. The request is distributed to the decentralized server and the request is transmitted to the corresponding decentralized server.

According to the embodiment, the intermediate management server 400 receives the identification information of the broadcast receiving apparatus 300 from the broadcast receiving apparatus 300. The identification information of the broadcast receiving device includes area information such as the location information of the broadcast receiving device or added broadcast business information. The intermediate management server 400 selects the cloth server closest to the broadcast receiving device 300 geographically based on the identification information of the broadcast receiving device, transmits a request of the broadcast receiving device 300, and provides switching advertisement data corresponding to the request.

However, according to the embodiment, the intermediate management server 400 determines that the distributed server that is most effective in transmitting and receiving data to and from the broadcast receiving device 300 and is connected to the broadcast receiving device 300 is not the geographical location of the broadcast receiving device 300. In addition, the intermediate management server 400 designates an appropriate distributed server in consideration of the geographical location of the broadcast receiving device 300 and the load of each distributed server.

The intermediate management server 400 requests switching of the advertisement data to the designated distributed server (step S332). The intermediate management server 400 transmits the identification information of the broadcast receiving device 300 to the designated distributed server 410, and thus, it can also control the distributed server 410 to directly communicate with the broadcast receiving device 300. In other embodiments, the decentralized server 410 can communicate with the broadcast receiving device 300 through the intermediate management server 400.

The distributed server 410 requesting to receive the switched advertisement data determines whether the requested switched advertisement data is stored internally (step S341). The distributed server 410 has a smaller data capacity than the central server 200. Therefore, as with the central server 200, not all switching advertisement data is stored in the distributed server 410.

It is determined that the requested distributed advertisement data is not stored in the distributed server 410 (step S341, No), and the central server 200 is requested to switch the corresponding advertisement data accordingly. The decentralized server 410 communicates directly with the central server 200 or through the intermediate management server 400.

The central server 200 requested by the distributed server 410 to receive the switched advertisement data transmits the corresponding switched advertisement data to the distributed server 410 (step S323).

The distributed server 410 stores the switching advertisement data received by the central server 200 internally and transmits the corresponding switching advertisement data to the broadcast receiving device 300 (step S343).

For the case where the switching advertisement data requested by the broadcast receiving device 300 has been stored in the distributed server 410 (step S341, Yes), the distributed server 410 directly transmits the switching advertisement data to the broadcast receiving device 300.

As a result, the broadcast receiving device 300 receives the switching advertisement data provided by the distributed server 410 to distribute the load on the central server 200, and distributes the load according to the load. Compared with directly transmitting the switching advertisement data from the central server 200 to the broadcast receiving device 300, it is possible to increase the transmission speed of the switching advertisement data. In particular, for the broadcast receiving device 300 that is geographically far away from the central server 200 or is located in an area that does not communicate smoothly with the central server 200, the switching of advertising materials is provided through the distributed server 410, which can enhance smooth communication.

The central server 200 receives the points for switching the advertisement data. The distributed server 410 stores the switching advertisement data internally. The distributed server 410 cumulatively receives the switching advertisement data provided by the central server 200, stores and receives the switching advertisement data once, and corresponds to the switching advertisement data request from the broadcast receiving device 300 without requesting the central server 200 to switch advertisement data. And naturally provide switching advertising materials.

The broadcast receiving device 300 that receives the switched advertisement data by the distributed server 410 stores the received switched advertisement data according to the storage rule (step S314). As described above, the storage rules are prescribed according to various benchmarks. The broadcast receiving device 300 deletes the currently stored switching advertisement data and stores the new switching advertisement data according to receiving the new switching advertisement data.

The broadcast receiving device 300 displays the newly provided switching advertisement material on the background plane. As a result, during the period when the advertisement material is requested to be switched and received, and the broadcast content on the visual upper part of the background plane is continuously provided, during the time when the advertisement material is requested to be switched and received, even if the advertisement material is not displayed, the user Will not feel the inconvenience and discomfort caused by this.

Therefore, in a state where the switching advertisement data is displayed, when the user wants to listen to the new broadcast content again and transmits a channel switching signal, the displayed switching advertisement data is displayed.

FIG. 4 is a block diagram showing a configuration of a broadcast receiving apparatus according to an embodiment of the present invention.

Referring to FIG. 4, the broadcast receiving device 300 displays a condition detection section 310, an information acquisition section 320, a storage section 330, a control section 340, and a display section 350.

The condition detection unit 310 detects the state change condition and transmits information requesting creative information to the central server 200 according to the state change condition.

The information acquiring unit 320 acquires broadcast content information from the broadcast content providing server 100 or acquires switching creative information from the central server 200 according to the status change condition.

The control section 340 controls the operations of the respective constituent elements constituting the broadcast receiving device 300, but searches whether the switching advertisement data corresponding to the switching creative information is stored in the storage section 330 based on the switching creative information acquired by the information acquisition section 320.

The storage unit 330 is composed of a volatile memory, and has the advantages of erasing data or having a high access speed when the power is turned off. A limited number of switching advertisement data is stored in the storage unit 330. Therefore, the switching advertisement data is stored or deleted periodically according to a storage rule, according to an external command, or based on receiving the switching advertisement data from the outside.

In the present invention, the storage rule is determined based on switching the size of the advertising data, the editing frequency of the switching advertising data, the initial storage time of the switching advertising data, the switching frequency of displaying the advertising data, the switching time of displaying the advertising data, and the like. The storage unit 330 or the deleted object to be deleted switches the advertisement data.

The control unit 340 searches for whether there is switching advertisement data corresponding to the switching creative information in the storage unit 330, and stores or deletes the switching advertisement data in the storage unit 330 according to a storage rule. If the storage unit 330 does not store the switching advertisement data, the central server 220 After receiving the address of the intermediate management server 400, the middle management server 400 requests to switch the advertisement data. The advertisement material is requested to be switched, and the control unit 340 transmits the identification information including the broadcast receiving device 300.

The control unit 340 requests the intermediate management server 400 to store the switching advertisement data provided by one of the distributed servers 410 in the storage unit 330. The switch advertisement data received by the switch advertisement server 200 includes the switch advertisement additional information including the switch advertisement data information (for example, a broadcast channel to provide a switch advertisement, an advertisement time period to provide a switch advertisement, a validity period of the switch advertisement, Advertiser information for switching ads, etc.). The control section 340 is then edited based on the switching advertisement according to the storage rule, and the corresponding switching advertisement data has a large number of frequencies and is displayed or corresponds to the advertisement edited by the user ’s preferred channel, or based on the longer validity period of the switching advertisement. It is possible to store the switching advertisement data in the storage unit 330 under the circumstances and the like.

The display unit 340 displays the switched advertisement material on the second plane (for example, the background plane) which is visually lower than the first plane (for example, the video plane) on which the broadcast content is displayed according to the search result.

Fig. 5 is a block diagram showing a configuration of a central server according to an embodiment of the present invention.

5, the central server 200 includes a communication unit 210, a control unit 220, and a database 230.

The communication unit 210 transmits and receives data to and from the broadcast receiving device 300, the plurality of distributed servers 410, and the intermediate management server 400.

The central server 200 is connected to the broadcast via the communication unit 210. The receiving device 300 receives the channel information for listening to the broadcast content, and transmits the switching creative information exported from the database 230 based on the corresponding channel information according to the editing of the switching advertising data.

In addition, the communication unit 210 directly requests a plurality of distributed servers 410 or the intermediate management server 400 to receive switching advertisement data that does not exist in the distributed server 410, and can also transmit data exported from the database 230. Switch ad data.

The control unit 220 is connected to each component of the central server 200 and controls the operation of each component. The operation of transmitting and receiving data to and from other components through the communication unit 210 is controlled by the control unit 220, and the operation of exporting specific switching of creative information or the switching of advertising data from the database 230 is performed by the control unit 220.

The database 230 includes an advertisement editing database storing editing information of the switching advertisement and a database storing advertising data of the switching advertisement data. As shown above, switching the advertisement data includes switching the creative information, switching the display information of the advertisement, and switching the additional information of the advertisement. Thus, the information is all stored in the database 230. The database 230 manages the switching of advertising materials by broadcasting channel, broadcasting business, or broadcasting area.

The switching advertisement data stored in the database 230 is periodically updated and managed. The control unit 220 of the central server 200 receives the advertisement application from the advertiser terminal device, and stores the switching advertisement data in the database 230.

According to an embodiment, the central server 200 further includes a server management section 240. The server management unit 240 stores an intermediate management server 400, and communicates with the intermediate management server 400 to periodically manage the states of the intermediate management server 400 and the distributed server 410.

According to an embodiment of the present invention, instead of directly transmitting and receiving switching advertisement data through the central server 200, it is first confirmed whether switching advertisement data is stored in the volatile memory included in the broadcast receiving device 300, and then, through a distributed server, 410 transmits and receives switching advertisement data, thereby utilizing the small storage space of the broadcast receiving device 300 and distributing the load concentrated on the central server 200. Moreover, the method for providing switching advertisement and the system for providing switching advertisement of the present invention overcome the limitation of the limited storage space of the broadcast receiving device, and receive the switching advertisement data in a fast time.

The present invention can be implemented by a computer-readable code in a recording medium that is read by a computer. Computer-readable recording media include: magnetic storage media, optical reading media and all storage media. The data format of the information used in the present invention can be recorded on a recording medium.

So far, the present invention has been specifically described with reference to the preferred embodiments shown in the drawings. This embodiment is not intended to limit the present invention, but is only used for example, and is not intended to be a limiting point but for explanation. The true technical protection scope of the present invention is not defined by the above description, but is defined by the technical ideas of the patent application scope. Even though specific terms are used in this specification, they are used only for the purpose of explaining the concept of the present invention, and are not intended to limit the scope of the present invention described in the scope of patent application. The steps of the present invention need not necessarily be performed in the order described, but can be performed in parallel, selected, or individually. Those of ordinary skill in the technical field to which this invention belongs Various modifications and equivalent other embodiments are possible without departing from the technical spirit of the present invention, which is essential to the scope of the patent application. It should be understood that equivalents include equivalents developed in the future, that is, all constituent elements of the invention that perform the same function regardless of the structure, and not equivalents currently known.

[The beneficial effect of the present invention is that]

The invention has the effect that the central server only receives the creative information and first retrieves the storage space in the broadcast receiving device, and then requests the switching of advertising materials to the distributed server, thereby easily using the limitations of the broadcast receiving device. Storage space and reduce the network load concentrated on the central server.

The present invention has the following effects: the storage space of the broadcast receiving device is used as a buffer memory, the distributed server is used as a cache memory, and the switching advertisement data is displayed on the broadcast receiving device, thereby reducing the time delay that occurs to Minimize and reduce network load.

The present invention has the effect that advertisement material is displayed in advance on a background plane that is lower than a general video plane that provides broadcast content, thereby sufficiently securing a time required to provide an advertisement image, and thereby stably providing an advertisement image.

Claims (15)

A method for providing switching advertisements includes the following steps: a broadcast receiving device detects a status change condition; the broadcast receiving device responds to the status change condition and transmits broadcast content information received by the current broadcast receiving device to a central server; Based on the broadcast content information, the central server receives an indication that the switch creative information and the address of the intermediate management server should indicate the switch advertisement data on the broadcast receiving device; corresponding to the switch creative information In the case where the switching advertisement data is not stored in advance to the broadcast receiving device, to the intermediate management server, a request is made for the switching advertisement data including the identification information of the broadcasting receiving device and corresponding to the switching creative information; The intermediate management server requests one of the plurality of distributed servers for the switching advertisement data based on the identification information of the broadcast receiving device and the loads of the plurality of distributed servers, and thus, the broadcast receiving device Receiving switching advertisement materials; the broadcast receiving device In other advertising data displayed on the first display plane compared to the broadcast content, the lower portion in a second plane visually. The method according to item 1 of the scope of patent application, wherein for a case where the switching advertisement data is not stored in the broadcast receiving device in advance, the step of requesting the switching advertisement data from the intermediate management server includes the following steps , The broadcast receiving device is based on the switching advertisement Material information to retrieve switching advertisement data stored in the volatile memory and determine whether to store the switching advertisement data. The method according to item 2 of the scope of patent application, further comprising the following steps: When the switching advertisement data is received by one distributed server among the multiple distributed servers, the receiving is performed according to a storage rule. The switching advertisement data is stored in the volatile memory. The method according to item 3 of the scope of patent application, comprising the steps of: the broadcast receiving device according to the storage rule based on at least one of the size of the switching advertisement material, the editing frequency, the creation date, the storage date, and the end date The switching advertisement data is stored in the volatile memory or deleted. The method according to item 3 of the scope of patent application, wherein the state change condition includes that a channel switching signal that is requested to switch from a channel of currently receiving broadcast content to a channel of another broadcast content has not been changed for a set period of time. The reception conditions correspond to the channel listening conditions. The method according to item 5 of the scope of patent application, wherein, for the step of obtaining switching creative information from the switching advertisement server, obtaining from the switching advertisement server includes The switching creative information for the identifying information generated by the edited switching ad. A method for providing switching advertisements includes the following steps: a central server receives channel information of a broadcast content received by a current broadcast receiving device according to a broadcast receiving device detecting a state change condition; The central server transmits to the broadcast receiving device, based on the channel information, the switching creative information indicating the switching advertisement data that should be displayed on the broadcast receiving device and the address of the intermediate management server; In the case where the switching advertisement information corresponding to the switching creative information is not stored in advance to the broadcast receiving device, the intermediate management server receives the switching creative material from the broadcasting receiving device and the identification information of the broadcasting receiving device together. Request to switch advertisement data corresponding to the information; and the intermediate management server requests the switch to one of the plurality of distributed servers based on the identification information of the broadcast receiving device and the load of the plurality of distributed servers The advertisement material is provided to the broadcast receiving device, and the switched advertisement material is displayed on a second plane that is visually lower than the first plane on which the broadcast content is displayed, and is displayed when the broadcast content is not displayed. Out. The method according to item 7 of the scope of patent application, further comprising the step of: the distributed server requesting to receive the switching advertisement data requests the switching advertisement data from the central server according to whether the switching advertisement data is stored ; And storing switching advertisement data received by the distributed server. The method according to item 7 of the scope of patent application, wherein the step of the intermediate server requesting the switching of advertising materials to one of a plurality of distributed servers to provide to the broadcast receiving device includes the following steps: Step: The intermediate server selects a decentralized server that is geographically close to the broadcast receiving device based on the identification information of the broadcast receiving device, and requests the switching of advertising materials. A switching advertisement providing system includes a central server, which responds to a state change condition detected by a broadcast receiving device and receives channel information of a broadcast content currently being listened to by the broadcast receiving device, and transmits and receives a channel of the broadcast content. The corresponding switching creative information and the address of the intermediate server corresponding to the information; the intermediate server, in the case that the switching advertising data corresponding to the switching creative information is not stored in the broadcast receiving device, requests to receive from the broadcast receiving device The device receives switching advertisement data and selects at least one of the plurality of distributed servers based on the identification information of the broadcast receiving device and the load of the plurality of distributed servers, and selects the distributed server based on the selected distributed server. The server transmits a switch advertisement data request; and the plurality of distributed servers provide the switch advertisement data in response to a request from the intermediate server. The switching advertisement providing system according to item 10 of the scope of patent application, wherein the intermediate server selects a distributed server that is geographically adjacent to the broadcast receiving device based on the identification information of the broadcast receiving device and The request is transmitted. The switching advertisement providing system according to item 10 of the scope of patent application, wherein the plurality of distributed servers respectively respond to the request to the central server without storing the switching advertisement data. Request. The switched advertisement providing system according to item 10 of the scope of patent application, wherein the broadcast receiving device is based on at least one of the size, editing frequency, creation date, storage date, end date, and advertisement display information based on the switched advertisement material. One of the storage rules stores the switching advertisement data in the volatile memory or deletes it. The switching advertisement providing system according to item 10 of the scope of patent application, wherein the state change condition includes a channel transition that has not received a transition from a channel of currently receiving broadcast content to a channel of other broadcast content during a set period of time The corresponding channel listening conditions in case of a signal. The switching advertisement providing system according to item 10 of the scope of patent application, wherein the central server exports the broadcast content provided to the broadcast receiving device based on the status change condition and includes detecting the status change. The switching creative information for the identifying information of the switching ad edited within the conditional time.