Summary of the invention
The invention provides a kind of method and system that customized information is provided, provide individual info service required cost to be reduced to the user.
The inventive method comprises the following steps: that network side sorts out the user according to the customized information of user's needs, and be the time interval resource that user of all categories distributes the Mobile Multimedia Broadcasting net, be the time interval resource that part classification user distributes the Mobile Multimedia Broadcasting net perhaps, distribute the down-chain resource of mobile radio communication for remainder classification user; Network side is in the public information period, provide public information with public time interval resource for all users, and network side is in the customized information period, time interval resource or the down-chain resource that is assigned to user of all categories respectively, the customized information that provides it to need for the user of corresponding classification.
Further, when public information period and customized information period replace, network side corresponding switching between time interval resource that public time interval resource and user are assigned to or down-chain resource.
Further, the user is by the customized information of the up link selection needs of mobile radio communication, and perhaps network side is specified the customized information of these user's needs according to user's character.If the user passes through the customized information that the up link selection of mobile communications network needs, then network side charges to the customized information that the user receives; If network side is specified the customized information of these user's needs according to user's character, then network side charges to customized information provider.
Further, network side is after user of all categories distributes time interval resource or down-chain resource, notifies the user to receive the set-up mode of customized information by the down link of mobile radio communication or the down link of Mobile Multimedia Broadcasting net; The user carries out corresponding setting according to the set-up mode of receiving, in order to receiving customized information.
The system that customized information is provided of the present invention comprises: the personalized information data storehouse is used to preserve the customized information of user's needs and the customized information classification of user attaching; Customer data base, be used to save as the time interval resource information of the Mobile Multimedia Broadcasting net that user of all categories distributes, perhaps be the time interval resource information of the Mobile Multimedia Broadcasting net that distributes of part classification user, the down-chain resource information of the mobile radio communication that distributes for remainder classification user; Dispatch server, be used for the time interval resource or the down-chain resource that are assigned to according to the user of all categories that customer data base is preserved, the customized information that scheduling Mobile Multimedia Broadcasting network server and mobile communication network server use time interval resource that user of all categories is assigned to or down-chain resource to provide it to need for the user of corresponding classification respectively; The Mobile Multimedia Broadcasting network server, the scheduling that is used for sending according to dispatch server is indicated, and the customized information of its needs is provided for the user of corresponding classification with corresponding time interval resource; The mobile communication network server, the scheduling that is used for sending according to dispatch server is indicated, and the customized information of its needs is provided for the user of corresponding classification with the corresponding downstream link circuit resource;
Wherein, the Mobile Multimedia Broadcasting network server provides public information with public time interval resource for all users in the public information period; And in the customized information period, dispatch server scheduling Mobile Multimedia Broadcasting network server and mobile communication network server, time interval resource that is assigned to user of all categories or the down-chain resource customized information that provides it to need for the user of corresponding classification respectively.
When public information period and customized information period replace, dispatch server corresponding switching between time interval resource that public time interval resource and user are assigned to or down-chain resource.
Further, the user is mutual by the up link and the personalized information data storehouse of mobile radio communication, with the customized information of need selecting; Perhaps network side is specified the customized information of these user's needs according to user's character.Described system also comprises accounting server, if the user is mutual by the up link and the personalized information data storehouse of mobile radio communication, and the customized information that selection needs, then accounting server charges to the customized information that the user receives; If network side is specified the customized information of these user's needs according to user's character, then accounting server charges to customized information provider.
Further, customer data base notifies the user to receive the set-up mode of customized information by the down link of mobile radio communication or the down link of Mobile Multimedia Broadcasting net.
Beneficial effect of the present invention is as follows:
Network side is sorted out the user according to the customized information of user's needs among the present invention, and be the time interval resource that user of all categories distributes the Mobile Multimedia Broadcasting net, be the time interval resource that part classification user distributes the Mobile Multimedia Broadcasting net perhaps, distribute the down-chain resource of mobile radio communication for remainder classification user; Afterwards, the Internet resources that network side uses user of all categories to be assigned to respectively, the customized information that provides it to need for the user of corresponding classification.
The present invention plans on the upper strata of Mobile Multimedia Broadcasting net and mobile radio communication, uses the Mobile Multimedia Broadcasting net or the Mobile Multimedia Broadcasting net is combined with mobile radio communication, for the user provides customized information.Owing to use the Mobile Multimedia Broadcasting net to provide the required cost of individual info service lower, so reached the effect that reduces cost as the user.
Embodiment
Provide individual info service required cost in order to be reduced to the user, the invention provides a kind of method that customized information is provided,, comprise following key step referring to shown in Figure 1:
S1, network side are sorted out the user according to the customized information of user's needs.
The user selects customized information that needs or the customized information that needs by other approach (for example serving the hall) selection by the up link of mobile communications network, and perhaps network side is specified the customized information of these user's needs according to user's character.
After the customized information that each user needs was determined, network side was sorted out the user according to the customized information of user's needs.
S2, network side are user's allocation of network resources of all categories.
Network side is the time interval resource that user of all categories distributes the Mobile Multimedia Broadcasting net, perhaps distributes the time interval resource of Mobile Multimedia Broadcasting net for part classification user, distributes the down-chain resource of mobile radio communication for remainder classification user.
Network side by the down link of mobile communications network or the down link or the alternate manner of mobile media broadcasting network, notifies the user to receive the set-up mode of customized information after being user's distribution network money of all categories.
The user carries out corresponding setting according to the set-up mode of receiving, in order to receiving customized information.
The Internet resources that S3, network side use user of all categories to be assigned to respectively, the customized information that provides it to need for the user of corresponding classification.
Current is the public information period, and then network side provides public information with common network resource for all users.
Finish when the public information period, enter customized information during the period, network side automatically switches to the Internet resources that user of all categories is assigned to common network resource, and the Internet resources that are assigned to user of all categories provide the customized information of its needs for the user of corresponding classification respectively.
Finish when the customized information period, enter public information during the period, network side automatically switches to common network resource with the Internet resources that user of all categories is assigned to, and continuing provides public information with common network resource for all users.And so forth.
Further, for the user provides after the customized information, also can comprise:
S4, customized information charging to providing.
If among the step S1, independently select the customized information that needs by the user, then network side charges to the customized information that the user receives.If network side is specified the customized information of these user's needs according to user's character, then network side can charge to customized information provider.Other charging case can also be arranged.
The present invention also provides a kind of system that customized information is provided, referring to shown in Figure 2, it comprises: dispatch server, and the personalized information data storehouse that links to each other with dispatch server, customer data base, Mobile Multimedia Broadcasting network server and mobile communication network server; Further also can comprise the accounting server that links to each other with dispatch server.
Described personalized information data storehouse is used to preserve the customized information of user's needs and the customized information classification of user attaching.Wherein, the user can be mutual by the up link and the personalized information data storehouse of mobile radio communication, with the customized information of need selecting; Perhaps network side is specified the customized information of these user's needs according to user's character.
Described customer data base, be used to save as the time interval resource information of the Mobile Multimedia Broadcasting net that user of all categories distributes, perhaps be the time interval resource information of the Mobile Multimedia Broadcasting net that distributes of part classification user, the down-chain resource information of the mobile radio communication that distributes for remainder classification user.And this customer data base notifies the user to receive the set-up mode of customized information by the down link of mobile radio communication or the down link of Mobile Multimedia Broadcasting net.
Described dispatch server, be used for the Internet resources that are assigned to according to the user of all categories that customer data base is preserved, scheduling Mobile Multimedia Broadcasting network server and mobile communication network server, the Internet resources that use user of all categories to be assigned to respectively provide the customized information of its needs for the user of corresponding classification.
Described Mobile Multimedia Broadcasting network server, the scheduling that is used for sending according to dispatch server is indicated, and the customized information of its needs is provided for the user of corresponding classification with corresponding time interval resource.
Described mobile communication network server, the scheduling that is used for sending according to dispatch server is indicated, and the customized information of its needs is provided for the user of corresponding classification with the corresponding downstream link circuit resource.
Described accounting server, mutual by the up link and the personalized information data storehouse of mobile radio communication the user, under the situation of the customized information that selection needs, the customized information that the user is received charges; Specify according to user's character at network side under the situation of customized information of these user's needs, customized information provider is chargeed.
In specific implementation, the Mobile Multimedia Broadcasting network server provides public information with public time interval resource for all users in the public information period; In the customized information period, dispatch server scheduling Mobile Multimedia Broadcasting network server and mobile communication network server, the Internet resources that are assigned to user of all categories provide the customized information of its needs for the user of corresponding classification respectively.And when public information period and customized information period replace, the corresponding scheduling handover network of dispatch server resource.
Below describe the present invention in detail by two embodiment.Suppose that Mobile Multimedia Broadcasting net per second transmits 1 frame signal, every frame is divided into 40 time slots, and the length of each time slot is 25ms, comprises 1 beacon and 53 OFDM modulated data blocks.Each program takies 1~2 time slot, adopts the time division way transmission.Mobile radio communication adopts GSM or technology or other mobile communication technologies such as CDMA or WiMAX or WiFi or LTE.
The time interval resource of embodiment one, planning Mobile Multimedia Broadcasting net provides individual info service for the user.
Scene: the common program content that all users receive is utilized timeslot number 3 and 4 transmission by the Mobile Multimedia Broadcasting net, and public program total length is 1 hour, divides 2 sections transmission, every section 30 minutes.The transmission gap of two sections programs is 2 minutes, and the user wishes to utilize transmits customized information off time.Suppose to exist 3 class of subscribers that need individual info service, the individual info service that class of subscriber 1 needs is advertisement, the individual info service that class of subscriber 2 needs is financial category information, and the individual info service that class of subscriber 3 needs is a sport category information.
Step 101, user utilize the up link of mobile radio communication, and be mutual via mobile communication network server, dispatch server and personalized information data storehouse, with the individual info service content of need selecting.The individual info service content that the personalized information data storehouse is selected according to the user, the customized information that recording user needs and the customized information classification of user attaching.
Step 102, network side are planned according to user's demand, program results receives public program for all users utilize the timeslot number 3 and 4 of Mobile Multimedia Broadcasting net, class of subscriber 1 utilizes the timeslot number 3 and 4 of Mobile Multimedia Broadcasting net to receive advertising programme, class of subscriber 2 utilizes the timeslot number 5 and 6 of Mobile Multimedia Broadcasting net to receive financial category information, and class of subscriber 3 utilizes the timeslot number 7 and 8 of Mobile Multimedia Broadcasting net to receive sport category information.After planning was finished, the time interval resource information of the Mobile Multimedia Broadcasting net that will distribute for user of all categories was kept in the customer data base.
Step 103, customer data base utilize the down link of mobile radio communication, receive the set-up mode of customized information via dispatch server, mobile radio communication server notification user.
Step 104, class of subscriber 1 be according to the indication of customer data base, is arranged on that (1 hour 2 minutes) utilize timeslot number 3 and 4 to receive service by the Mobile Multimedia Broadcasting net in the whole program time of reception;
Class of subscriber 2 is according to the indication of customer data base, 0~30 minute time of reception that is arranged on whole program is interior by the Mobile Multimedia Broadcasting net, utilize timeslot number 3 and 4 to receive service, in 31~32 minutes time of receptions by the Mobile Multimedia Broadcasting net, utilize timeslot number 5 and 6 to receive service, in 33~62 minutes time of receptions,, utilize timeslot number 3 and 4 to receive service by the Mobile Multimedia Broadcasting net;
Class of subscriber 3 is according to the indication of customer data base, 0~30 minute time of reception that is arranged on whole program is interior by the Mobile Multimedia Broadcasting net, utilize timeslot number 3 and 4 to receive service, in 31~32 minutes time of receptions by the Mobile Multimedia Broadcasting net, utilize timeslot number 7 and 8 to receive service, in 33~62 minutes time of receptions,, utilize timeslot number 3 and 4 to receive service by the Mobile Multimedia Broadcasting net.
Step 105,0~30 minute of whole program, dispatch server scheduling Mobile Multimedia Broadcasting server utilizes timeslot number 3 and 4 to provide public program for all users.
When the 31st minute of whole program arriving, the corresponding handover network resource of dispatch server scheduling Mobile Multimedia Broadcasting net.Be that dispatch server obtains the network resource information that user of all categories is assigned to from customer data base, and from the personalized information data storehouse, obtain the customized information that user of all categories needs; Dispatch the Mobile Multimedia Broadcasting server afterwards and provide advertisement for class of subscriber 1 by timeslot number 3 and 4, for class of subscriber 2 provides financial category information, scheduling Mobile Multimedia Broadcasting server provides sport category information by timeslot number 7 and 8 for class of subscriber 3 to scheduling Mobile Multimedia Broadcasting server by timeslot number 5 and 6.
When the 33rd minute of whole program arriving, the corresponding handover network resource of dispatch server scheduling Mobile Multimedia Broadcasting server.Promptly dispatch the Mobile Multimedia Broadcasting server, utilize timeslot number 3 and 4 to provide public program for all users.Finish until whole program.
In order to guarantee the interests of network side, the customized information that the user is received charge (press flow or press strategy such as duration) certainly.
The time interval resource of embodiment two, planning Mobile Multimedia Broadcasting net provides individual info service for part classification user, plans that simultaneously mobile radio communication provides individual info service for remainder classification user.
Scene: the common program content that all users receive is utilized timeslot number 3 and 4 transmission by the Mobile Multimedia Broadcasting net, and public program total length is 1 hour, divides 2 sections transmission, every section 30 minutes.The transmission gap of two sections programs is 2 minutes, and the user wishes to utilize transmits individual info service off time.Suppose to exist 4 class of subscribers that need individual info service, the individual info service that class of subscriber 1 needs is advertisement, the individual info service that class of subscriber 2 needs is financial category information, the individual info service that class of subscriber 3 needs is a sport category information, and the individual info service that specific user A (being class of subscriber 4) needs is a customizing messages.
Step 201, user utilize the up link of mobile radio communication, and be mutual via mobile communication network server, dispatch server and personalized information data storehouse, with the individual info service content of need selecting.The individual info service content that the personalized information data storehouse is selected according to the user, the customized information that recording user needs and the customized information classification of user attaching.
Step 202, network side are planned according to user's demand, program results receives public program for all users utilize the timeslot number 3 and 4 of Mobile Multimedia Broadcasting net, class of subscriber 1 utilizes the timeslot number 3 and 4 of Mobile Multimedia Broadcasting net to receive advertising programme, class of subscriber 2 utilizes the timeslot number 5 and 6 of Mobile Multimedia Broadcasting net to receive financial category information, class of subscriber 3 utilizes the timeslot number 7 and 8 of Mobile Multimedia Broadcasting net to receive sport category information, and specific user A utilizes the down link of mobile radio communication to receive customizing messages.After planning is finished, the time interval resource information of the Mobile Multimedia Broadcasting net that will distribute for part classification (being class of subscriber 1,2 and 3) user, and the down-chain resource information of the mobile radio communication that distributes for remainder classification user (being specific user A) is kept in the customer data base.
Step 203, customer data base utilize the down link of mobile radio communication, receive the set-up mode of customized information via dispatch server, mobile radio communication server notification user.
Step 204, class of subscriber 1 be according to the indication of customer data base, is arranged on that (1 hour 2 minutes) utilize timeslot number 3 and 4 to receive service by the Mobile Multimedia Broadcasting net in the whole program time of reception;
Class of subscriber 2 is according to the indication of customer data base, 0~30 minute time of reception that is arranged on whole program is interior by the Mobile Multimedia Broadcasting net, utilize timeslot number 3 and 4 to receive service, in 31~32 minutes time of receptions by the Mobile Multimedia Broadcasting net, utilize timeslot number 5 and 6 to receive service, in 33~62 minutes time of receptions,, utilize timeslot number 3 and 4 to receive service by the Mobile Multimedia Broadcasting net;
Class of subscriber 3 is according to the indication of customer data base, 0~30 minute time of reception that is arranged on whole program is interior by the Mobile Multimedia Broadcasting net, utilize timeslot number 3 and 4 to receive service, in 31~32 minutes time of receptions by the Mobile Multimedia Broadcasting net, utilize timeslot number 7 and 8 to receive service, in 33~62 minutes time of receptions,, utilize timeslot number 3 and 4 to receive service by the Mobile Multimedia Broadcasting net;
Specific user A is according to the indication of customer data base, 0~30 minute time of reception that is arranged on whole program is interior by the Mobile Multimedia Broadcasting net, utilize timeslot number 3 and 4 to receive service, received service by mobile radio communication at 31~32 minutes in the time of reception, in 33~62 minutes time of receptions,, utilize timeslot number 3 and 4 to receive service by the Mobile Multimedia Broadcasting net.
Step 205,0~30 minute of whole program, dispatch server scheduling Mobile Multimedia Broadcasting server utilizes timeslot number 3 and 4 to provide public program for all users.
When the 31st minute of whole program arriving, the corresponding handover network resource of dispatch server scheduling Mobile Multimedia Broadcasting server with mobile communication server.Be that dispatch server obtains the network resource information that user of all categories is assigned to from customer data base, and from the personalized information data storehouse, obtain the customized information that user of all categories needs; Dispatch the Mobile Multimedia Broadcasting server afterwards and provide advertisement for class of subscriber 1 by timeslot number 3 and 4, scheduling Mobile Multimedia Broadcasting server provides financial category information by timeslot number 5 and 6 for class of subscriber 2, for class of subscriber 3 provides sport category information, the dispatching mobile communication server provides customizing messages by down link for specific user A to scheduling Mobile Multimedia Broadcasting server by timeslot number 7 and 8.
When the 33rd minute of whole program arriving, the corresponding handover network resource of dispatch server scheduling Mobile Multimedia Broadcasting server with mobile communication server.Promptly dispatch the Mobile Multimedia Broadcasting server, utilize timeslot number 3 and 4 to provide public program for all users.Finish until whole program.
In order to guarantee the interests of network side, the customized information that the user is received charge (press flow or press strategy such as duration) certainly.
Present embodiment stands in the upper strata of Mobile Multimedia Broadcasting net and mobile radio communication and carries out the integration and the planning of Internet resources, so more help utilizing the advantage (comprising efficiency of transmission, cost, stability etc.) of Mobile Multimedia Broadcasting net and mobile radio communication, and, be the individual info service that the user provides more targeted, effect is better in conjunction with user's demand.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.