CN102857800A - Audio/video advertisement wireless distribution method and system thereof - Google Patents
Audio/video advertisement wireless distribution method and system thereof Download PDFInfo
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- CN102857800A CN102857800A CN2011101831085A CN201110183108A CN102857800A CN 102857800 A CN102857800 A CN 102857800A CN 2011101831085 A CN2011101831085 A CN 2011101831085A CN 201110183108 A CN201110183108 A CN 201110183108A CN 102857800 A CN102857800 A CN 102857800A
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Abstract
The invention relates to an audio/video advertisement wireless distribution method and a system thereof. The method comprises the following steps of: managing and arranging the digital media content containing advertisement in a digital content publishing platform; and publishing the digital media content to a data content broadcast platform. The data stream is packed according to the related protocol of data broadcast in the data content broadcast platform, and the digital media content is broadcast through a broadcast network. The digital media content is received by one or more terminal devices and is stored and/or played.
Description
Technical field
The present invention relates to the audio-video-frequency broadcast system, specifically, relate to a kind of audio frequency and video ad content and use ground digital television broadcast to carry out the method that packet radio is downloaded, and provided the advertisement machine of realizing this mode.
Background technology
Along with the arriving of New Media Era, advertisement has been not limited only to the terminals such as TV, computer, also many ad hoc in the public place or the special-purpose terminal of commercial location broadcast.For the terminal distributing advertisement to these dispersions, audio frequency and video ad distribution mode in the past has manpower to use file storage medium ways of distribution and point to point network file distributing mode.The manpower ways of distribution is that the storage medium that manually will store audio frequency and/or video ads is inserted special-purpose terminal, is realized playing by the ad content that terminal reads in the storage medium.But the manpower ways of distribution exists human cost to rise the shortcoming of ad distribution complex management.The net distribution mode be by the Internet at the grouping management of ad distribution than being easier to, but have simultaneously the shortcoming of network bandwidth high expensive.
Summary of the invention
In order to solve complex management that audio frequency and video ad distribution mode exists and shortcoming with high costs, the present invention proposes a kind of audio frequency and video advertisement wireless dispatch method and system thereof, and it utilizes ground system of digital television broadcast to carry out advertisement putting and management.
The present invention proposes a kind of audio frequency and video advertisement wireless dispatch method, may further comprise the steps.The digital media content that comprises advertisement in digital content distribution platform management and layout, and issue described digital media content to a data content broadcast platform.Carry out the packing of data flow according to the related protocol of data broadcast at this data content broadcast platform, and via a radio network broadcast figure media content.Receive digital media content, store digital media content and/or playing digital medium content at one or more terminal installations.
In one embodiment of this invention, the step that layout comprises the digital media content of advertisement comprises: office terminal interface template, position and the quantity of the video of described terminal interface template definition terminal installation, literal, picture region.
In one embodiment of this invention, the layout step that comprises the digital media content of advertisement comprises: by content play order and the play content of playlist setting terminal.
In one embodiment of this invention, said method also comprises a plurality of terminal installations of Classification Management, and throws in the content of formulation for the terminal of formulating.
In one embodiment of this invention, said method also comprises the management of the regional period management and control that utilizes a multimedia management platform 111 that information is provided, down sending content, content arrangement.
In one embodiment of this invention, said method also is included in described data content broadcast platform broadcast configuration management window is provided, and makes the user check operating state.
In one embodiment of this invention, said method also is included in described data content broadcast platform monitoring view and monitoring daily record is provided.
In one embodiment of this invention, described digital media content comprises video, audio frequency, picture, text and combination thereof.
The present invention provides a kind of audio frequency and video advertisement wireless dispatch system in addition, comprises digital content distribution platform, data content broadcast platform, radio network and one or more terminal installation.The digital content distribution platform comprises the digital media content of advertisement for management and layout, and to data content broadcast platform issue digital media content.The data content broadcast platform carries out the packing of data flow according to the related protocol of data broadcast, and is sent to radio network.Radio network is used for the broadcast figure media content.One or more terminal installations receive digital media content, store digital media content and/or playing digital medium content.
Because ground digital television broadcast is very cheap on the price of unit transmission bandwidth, and contains multiple information on services in the digital television broadcasting system, can carry out grouping management control to terminal.Based on above-mentioned two kinds of characteristics, the present invention utilizes ground system of digital television broadcast to carry out the audio frequency and video advertisement putting and manages the shortcoming that can effectively solve existing two kinds of ways of distribution.
Description of drawings
For above-mentioned purpose of the present invention, feature and advantage can be become apparent, below in conjunction with accompanying drawing the specific embodiment of the present invention is elaborated, wherein:
Fig. 1 illustrates the audio frequency and video ad delivery systems of one embodiment of the invention.
Fig. 2 illustrates the figure of terminal display layout of one embodiment of the invention.
Fig. 3 illustrates the framework of the data content distribution platform of one embodiment of the invention.
Fig. 4 illustrates the framework of the data content broadcast platform of one embodiment of the invention.
Fig. 5 illustrates the ad distribution flow process of one embodiment of the invention.
Embodiment
The embodiment that will describe below the present invention has proposed to utilize the Digital Television Terrestrial Broadcasting audio/video flow and input and the storage of carrying out advertisement, utilizes data broadcast and information on services in the digital tv ground broadcasting that grouping management control is carried out in the broadcast of terminal advertisement.
Fig. 1 illustrates the audio frequency and video ad delivery systems of one embodiment of the invention.With reference to shown in Figure 1, system 100 comprises head end device 110 and terminal installation 120.Head end device 110 is responsible for management and the issue of content.Each terminal installation 120 is responsible for reception and the broadcast of content.Head end device 110 is broadcasted these contents by radio network 130 to each terminal installation 120.In one embodiment, can be based on the IP agreement between head end device 110 and the radio network 130, can be based on DTMB (digital TV multimedia terrestrial broadcasting) agreement between radio network 130 and each terminal installation 120.
Each terminal installation 120 is geographically to be scattered in each place, for example subway platform, building, bus or taxi.In an embodiment of the present invention, terminal installation 120 can be configured to the combination of set-top box and display, also can be configured to have concurrently the all-in-one of broadcast reception and Presentation Function.
The distribution approach that utilizes the digital television broadcasting audio/video flow to carry out advertisement has two.The first is in the idle period (generally being the period that morning, TV programme was broken) of broadcast system bandwidth ratio, utilizes audio/video flow to broadcast by head end device 110, and terminal installation 120 is with the audio-video code stream record simultaneously.The second is that head end device 110 carries out general Digital Television broadcast with ad content, PVR (personal video recording equipment) function realized in terminal installation 120 records, and head end device 110 issues by data broadcast control information with XML (extensible markup language) file simultaneously.When ground digital television broadcast period on daytime program normal play, bandwidth is nervous, and the audio/video flow of advertisement and control information can pack the data to by the data broadcast form form distribution of Private Section (GB " the data broadcast standard in the digital television system " is one of middle data encapsulation form of stipulating-data flow (GY/T201-2004)).Because limited bandwidth, rear a kind of mode can only be used for little content update or change playlist etc.The audio frequency and video compression and coding standard of advertisement can use the larger AVS of compression factor (a kind of audiovisual frequency in digital TV coded system of domestic independent intellectual property right) coded system or (a kind of international audiovisual frequency in digital TV coded system) coded system H.264.
In the various embodiments of the present invention, 120 receptible concrete advertising carriers of terminal installation comprise video, audio frequency, picture, text etc., and the combination of these carriers.The terminal screen display mode that fusion enters as shown in Figure 2.
For instance, video section and audio-frequency unit can adopt aforementioned AVS or H.264 the packed data code stream of standard issue by ground digital television broadcast.Picture can issue with JPEG compressed file form by the terrestrial DTV data broadcast.Text can issue with the XML document form by the terrestrial DTV data broadcast with the GB2312 coding form.The information that above content is controlled issues with the XML file.Control model can comprise above content in position that terminal screen shows, size, time, compound mode etc.
Fig. 3 illustrates the head end device of the audio frequency and video ad delivery systems of one embodiment of the invention.As shown in Figure 3, the head end device mainly is divided into: multimedia management platform 111, digital content distribution platform 112, data content broadcast platform 113 and office terminal 114.
Digital content distribution platform 112 is to be responsible for the user to provide digital media management, digital media content layout, the directed management platform of throwing in of Digital Media.Digital content distribution platform 112 supports to provide to the management of multiple digitized content body, to digitized content the management of Life cycle, and the management of support terminal interface template.Interface template can be terminal installation the abundant pattern that represents is provided, position and the quantity of definition terminal video, literal, picture region.
Digital content distribution platform 112 supports playlists to make, by playlist make can setting terminal content play order and play content.
Digital content distribution platform 112 is supported the directed function of throwing in of Digital Media, can throw in the content of formulating for the terminal of formulating.
The 112 all right support terminal Classification Managements of digital content distribution platform, control of authority management etc.
In addition, digital content distribution platform 112 can provide detailed Operation Log.
Fig. 3 illustrates the framework of the data content distribution platform of one embodiment of the invention.Digital content distribution platform 112 can adopt RedHat Enterprise 4 versions based on the Linux platform, and database adopts Oracle.System adopts Deployment System For Clusters to come safeguards system stable operation, in the situation about simultaneously can proof load increasing, adds by simple hardware device and to satisfy business need.
Digital content distribution platform 112 adopts WEB to use the mode that combines with background application and develops and dispose.WEB application based on the J2EE platform provides the functions such as resource management, service management and system business; Background program is responsible for the work such as copy, transfer and check that the matchmaker provides file.
Data content broadcast platform 113 is responsible for the business datum of digital content distribution platform 112 outputs is carried out the packing of data flow according to DVB (the international digital television broadcasting system universal standard a kind of) related protocol of data broadcast, produces simultaneously corresponding SI information flow and its information flow and data code flow are carried out multiplexing output.
In an embodiment of the present invention, data content broadcast platform 113 can be realized to business datum the data encapsulation of TS according to the respective standard of DVB data broadcast, also supports video-audio program multiplexing and broadcast again of TS form.
Data content broadcast platform 113 can be supported the concurrent broadcast of a plurality of business datums, and each data can be independent arranges its broadcast information, broadcast frequency, broadcast bandwidth, broadcast speed.The broadcast of each data service is independent can establishing.
Data content broadcast platform 113 can be realized multifrequency point, multichannel broadcast, can broadcast different business datums on a plurality of channels simultaneously on a plurality of frequencies, plays when a frequency can hold a plurality of channel.
Data content broadcast platform 113 can at the multiplexing business datum code stream of each frequency output, also be exported corresponding SI information code current simultaneously.Data content broadcast platform 113 can also be supported the Bandwidth Management of each frequency.
The static state of data content broadcast platform 113 supporting business data is upgraded and is dynamically updated, and the Update log file can be provided.
Data content broadcast platform 113 can provide friendly broadcast configuration management window, and generates the broadcast journal file, makes the user can check intuitively the operating state of broadcast system.In addition, data content broadcast platform 113 can provide friendly monitoring view and monitoring daily record, can monitor the business datum that each is broadcasting, and is multiplexing from making, data encapsulation, the TS stream of business datum, to the whole process of playing integrated circuit board.
Data content broadcast platform 113 can be supported the control of authority management, and the Data Enter authority is provided, and broadcasts the configuration authority, and supervision authority.
The TS code stream of data content broadcast platform 113 outputting standards is so code stream is supported the scrambling of CA.
In an embodiment of the present invention, data content broadcast platform 113 can adopt popular C/S software architecture, and three-decker divides five modules into by module.Fig. 4 illustrates the framework of the data content broadcast platform of one embodiment of the invention.
Data content broadcast platform 113 is supported the administering and maintaining of database of management information, the administering and maintaining of xml file mode.The user can as required, configure needed database.The data content playing platform is supported Oracle, and the large databases such as MS SQL Server are also supported the toy data bases such as Access.Use the merchant can in database, store all historical datas according to the storage system maintenance mode of the operation volume of business person of choosing management information, in order to inquire about, add up.
Multimedia management platform 111 is to be responsible for the client to provide the management platform of the regional period management and control of information, down sending content, content arrangement.The client can manage by office terminal 114.Multimedia management platform 111 adopts popular B/S software architecture, divides six modules into by module: authority management module, district management module, period administration module, issue administration module, content managing module and content arrangement module.
Task scheduling modules, head end instruction, file that responsible parsing receives arrange other module operations.
Receiver module (radio channel data, digital TV channel), responsible receiver module is responsible for accepting the channel information of head end.
Version management module is responsible for the firmware of upgrading and office terminal.
Play administration module, be responsible for according to the instruction that receives or playlist multimedia messages being play.
Self check and log management module are responsible for terminal hardware ruuning situation, information download situation are carried out self check, and the terminal operating situation is carried out record, form daily record, and daily record is managed automatically.
Fig. 5 illustrates the ad distribution flow process of one embodiment of the invention, and with reference to shown in Figure 5, at first in digital content distribution platform 112, the digital content of process digital media management, content arrangement, directed dropping apparatus is stored in the storage inside.When content arrangement, can be to the terminal interface Template Manager.Interface template can define position and the quantity of terminal video, literal, picture region; Can also be by content play order and the play content of playlist setting terminal.When arranging that Digital Media is directed to be thrown in, can be to terminal Classification Management and input, and can throw in the content of formulating for the terminal of formulating.
When needs were issued, digital content distribution platform 112 sent to data content broadcast platform 113 by outside interface with digital content.Each digital content that will send is that data content broadcast platform 113 adds a new business, and data content broadcast platform 113 carries out the packing of data flow with it, produces simultaneously corresponding SI information flow.These information flows can carry out at multiplexer multiplexing, and after modulators modulate, pass through antenna transmission.
The signal that the corresponding device of each set-top box or all-in-one can demodulation receives, and through being decomposed into audio/video flow, control data etc. after resolving, these data can store, and are used for when needed decoding and play.
Although the present invention discloses as above with preferred embodiment; so it is not to limit the present invention, any those skilled in the art, without departing from the spirit and scope of the present invention; when can doing a little modification and perfect, so protection scope of the present invention is when with being as the criterion that claims were defined.
Claims (9)
1. audio frequency and video advertisement wireless dispatch method may further comprise the steps:
The digital media content that comprises advertisement in digital content distribution platform management and layout, and issue described digital media content to a data content broadcast platform;
Carry out the packing of data flow at described data content broadcast platform according to the related protocol of data broadcast, and broadcast described digital media content via a radio network; And
Receive described digital media content at one or more terminal installations, store described digital media content and/or play described digital media content.
2. the method for claim 1 is characterized in that, the step that layout comprises the digital media content of advertisement comprises: office terminal interface template, position and the quantity of the video of described terminal interface template definition terminal installation, literal, picture region.
3. the method for claim 1 is characterized in that, the step that layout comprises the digital media content of advertisement comprises: by content play order and the play content of playlist setting terminal.
4. the method for claim 1 is characterized in that, also comprises a plurality of terminal installations of Classification Management, and throws in the content of formulation for the terminal of formulating.
5. the method for claim 1 is characterized in that, also comprises the management of the regional period management and control that utilizes a multimedia management platform 111 that information is provided, down sending content, content arrangement.
6. the method for claim 1 is characterized in that, also is included in described data content broadcast platform broadcast configuration management window is provided, and makes the user check operating state.
7. the method for claim 1 is characterized in that, also is included in described data content broadcast platform monitoring view and monitoring daily record are provided.
8. the method for claim 1 is characterized in that, described digital media content comprises video, audio frequency, picture, text and combination thereof.
9. audio frequency and video advertisement wireless dispatch system comprises:
The digital content distribution platform is used for the digital media content that management and layout comprise advertisement, and issues described digital media content to a data content broadcast platform;
The data content broadcast platform carries out the packing of data flow according to the related protocol of data broadcast, and is sent to a radio network;
Radio network is broadcasted described digital media content; And
One or more terminal installations receive described digital media content, store described digital media content and/or play described digital media content.
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| CN2011101831085A CN102857800A (en) | 2011-06-30 | 2011-06-30 | Audio/video advertisement wireless distribution method and system thereof |
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| CN2011101831085A CN102857800A (en) | 2011-06-30 | 2011-06-30 | Audio/video advertisement wireless distribution method and system thereof |
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| CN104093082A (en) * | 2014-07-21 | 2014-10-08 | 西安诺瓦电子科技有限公司 | Playlist arranging device and method |
| CN105872635A (en) * | 2015-12-16 | 2016-08-17 | 乐视云计算有限公司 | Video resource distribution method and device |
| CN107180360A (en) * | 2017-04-19 | 2017-09-19 | 广东贝海信息科技有限公司 | Digital advertisement dissemination system |
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| CN104093082A (en) * | 2014-07-21 | 2014-10-08 | 西安诺瓦电子科技有限公司 | Playlist arranging device and method |
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Application publication date: 20130102 |