CA2716496A1 - Community based targeted advertising - Google Patents

Community based targeted advertising Download PDF

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Publication number
CA2716496A1
CA2716496A1 CA2716496A CA2716496A CA2716496A1 CA 2716496 A1 CA2716496 A1 CA 2716496A1 CA 2716496 A CA2716496 A CA 2716496A CA 2716496 A CA2716496 A CA 2716496A CA 2716496 A1 CA2716496 A1 CA 2716496A1
Authority
CA
Canada
Prior art keywords
user
message
computer
readable media
supplemental information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2716496A
Other languages
English (en)
French (fr)
Inventor
Phillip A. Rivas
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CA2716496A1 publication Critical patent/CA2716496A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation; Time management
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50Business processes related to the communications industry
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/60Business processes related to postal services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Operations Research (AREA)
  • Data Mining & Analysis (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
CA2716496A 2008-02-28 2009-01-28 Community based targeted advertising Abandoned CA2716496A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/039,400 US20090222333A1 (en) 2008-02-28 2008-02-28 Community based targeted advertising
US12/039,400 2008-02-28
PCT/US2009/032185 WO2009108442A2 (en) 2008-02-28 2009-01-28 Community based targeted advertising

Publications (1)

Publication Number Publication Date
CA2716496A1 true CA2716496A1 (en) 2009-09-03

Family

ID=41013882

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2716496A Abandoned CA2716496A1 (en) 2008-02-28 2009-01-28 Community based targeted advertising

Country Status (13)

Country Link
US (1) US20090222333A1 (https=)
EP (1) EP2248091A4 (https=)
JP (1) JP5307838B2 (https=)
KR (1) KR20100120668A (https=)
CN (1) CN101960477A (https=)
AU (1) AU2009217568B2 (https=)
BR (1) BRPI0908018A2 (https=)
CA (1) CA2716496A1 (https=)
MX (1) MX2010009101A (https=)
RU (1) RU2010136272A (https=)
SG (1) SG188793A1 (https=)
WO (1) WO2009108442A2 (https=)
ZA (1) ZA201005429B (https=)

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Also Published As

Publication number Publication date
WO2009108442A2 (en) 2009-09-03
SG188793A1 (en) 2013-04-30
JP2011515735A (ja) 2011-05-19
CN101960477A (zh) 2011-01-26
AU2009217568B2 (en) 2013-12-19
KR20100120668A (ko) 2010-11-16
EP2248091A4 (en) 2012-11-28
RU2010136272A (ru) 2012-03-10
US20090222333A1 (en) 2009-09-03
MX2010009101A (es) 2010-09-09
BRPI0908018A2 (pt) 2015-12-01
EP2248091A2 (en) 2010-11-10
ZA201005429B (en) 2011-10-26
JP5307838B2 (ja) 2013-10-02
WO2009108442A3 (en) 2009-10-22
AU2009217568A1 (en) 2009-09-03

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20140124

FZDE Discontinued

Effective date: 20171025