MX2010009101A - Publicidad dirigida basada en comunidad. - Google Patents

Publicidad dirigida basada en comunidad.

Info

Publication number
MX2010009101A
MX2010009101A MX2010009101A MX2010009101A MX2010009101A MX 2010009101 A MX2010009101 A MX 2010009101A MX 2010009101 A MX2010009101 A MX 2010009101A MX 2010009101 A MX2010009101 A MX 2010009101A MX 2010009101 A MX2010009101 A MX 2010009101A
Authority
MX
Mexico
Prior art keywords
message
intended recipient
targeted advertising
community based
based targeted
Prior art date
Application number
MX2010009101A
Other languages
English (en)
Inventor
Phillip A Rivas
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of MX2010009101A publication Critical patent/MX2010009101A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Data Mining & Analysis (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Se proporcionan dispositivos de cómputo, medios legibles por computadora, y métodos para facilitar publicidad dirigida basada en comunidad. Se recibe un mensaje desde un primer usuario. Se determina al menos un receptor pretendido del mensaje. Adicionalmente, se determina al menos un canal de comunicación activo preferido asociado con al menos un receptor pretendido. Se selecciona información complementaria basándose en uno o más atributos asociados con al menos un receptor pretendido. El mensaje es combinado al menos con una porción de la información complementaria para crear un mensaje enriquecido. Al menos un porción del mensaje enriquecido después se comunica al menos a un receptor pretendido utilizando el canal o canales de comunicación preferidos seleccionados.
MX2010009101A 2008-02-28 2009-01-28 Publicidad dirigida basada en comunidad. MX2010009101A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/039,400 US20090222333A1 (en) 2008-02-28 2008-02-28 Community based targeted advertising
PCT/US2009/032185 WO2009108442A2 (en) 2008-02-28 2009-01-28 Community based targeted advertising

Publications (1)

Publication Number Publication Date
MX2010009101A true MX2010009101A (es) 2010-09-09

Family

ID=41013882

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2010009101A MX2010009101A (es) 2008-02-28 2009-01-28 Publicidad dirigida basada en comunidad.

Country Status (13)

Country Link
US (1) US20090222333A1 (es)
EP (1) EP2248091A4 (es)
JP (1) JP5307838B2 (es)
KR (1) KR20100120668A (es)
CN (1) CN101960477A (es)
AU (1) AU2009217568B2 (es)
BR (1) BRPI0908018A2 (es)
CA (1) CA2716496A1 (es)
MX (1) MX2010009101A (es)
RU (1) RU2010136272A (es)
SG (1) SG188793A1 (es)
WO (1) WO2009108442A2 (es)
ZA (1) ZA201005429B (es)

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US9652787B2 (en) 2014-09-29 2017-05-16 Ebay Inc. Generative grammar models for effective promotion and advertising
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Also Published As

Publication number Publication date
CA2716496A1 (en) 2009-09-03
KR20100120668A (ko) 2010-11-16
SG188793A1 (en) 2013-04-30
EP2248091A2 (en) 2010-11-10
RU2010136272A (ru) 2012-03-10
EP2248091A4 (en) 2012-11-28
US20090222333A1 (en) 2009-09-03
WO2009108442A3 (en) 2009-10-22
ZA201005429B (en) 2011-10-26
BRPI0908018A2 (pt) 2015-12-01
JP5307838B2 (ja) 2013-10-02
AU2009217568B2 (en) 2013-12-19
WO2009108442A2 (en) 2009-09-03
CN101960477A (zh) 2011-01-26
AU2009217568A1 (en) 2009-09-03
JP2011515735A (ja) 2011-05-19

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Legal Events

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FG Grant or registration
PD Change of proprietorship

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC