AU2009217568B2 - Community based targeted advertising - Google Patents

Community based targeted advertising Download PDF

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Publication number
AU2009217568B2
AU2009217568B2 AU2009217568A AU2009217568A AU2009217568B2 AU 2009217568 B2 AU2009217568 B2 AU 2009217568B2 AU 2009217568 A AU2009217568 A AU 2009217568A AU 2009217568 A AU2009217568 A AU 2009217568A AU 2009217568 B2 AU2009217568 B2 AU 2009217568B2
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AU
Australia
Prior art keywords
user
message
intended recipient
storage media
computer storage
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
AU2009217568A
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English (en)
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AU2009217568A1 (en
Inventor
Phillip A. Rivas
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
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Microsoft Technology Licensing LLC
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Filing date
Publication date
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Publication of AU2009217568A1 publication Critical patent/AU2009217568A1/en
Application granted granted Critical
Publication of AU2009217568B2 publication Critical patent/AU2009217568B2/en
Assigned to MICROSOFT TECHNOLOGY LICENSING, LLC reassignment MICROSOFT TECHNOLOGY LICENSING, LLC Request for Assignment Assignors: MICROSOFT CORPORATION
Ceased legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation; Time management
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50Business processes related to the communications industry
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/60Business processes related to postal services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Operations Research (AREA)
  • Data Mining & Analysis (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
AU2009217568A 2008-02-28 2009-01-28 Community based targeted advertising Ceased AU2009217568B2 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/039,400 US20090222333A1 (en) 2008-02-28 2008-02-28 Community based targeted advertising
US12/039,400 2008-02-28
PCT/US2009/032185 WO2009108442A2 (en) 2008-02-28 2009-01-28 Community based targeted advertising

Publications (2)

Publication Number Publication Date
AU2009217568A1 AU2009217568A1 (en) 2009-09-03
AU2009217568B2 true AU2009217568B2 (en) 2013-12-19

Family

ID=41013882

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009217568A Ceased AU2009217568B2 (en) 2008-02-28 2009-01-28 Community based targeted advertising

Country Status (13)

Country Link
US (1) US20090222333A1 (https=)
EP (1) EP2248091A4 (https=)
JP (1) JP5307838B2 (https=)
KR (1) KR20100120668A (https=)
CN (1) CN101960477A (https=)
AU (1) AU2009217568B2 (https=)
BR (1) BRPI0908018A2 (https=)
CA (1) CA2716496A1 (https=)
MX (1) MX2010009101A (https=)
RU (1) RU2010136272A (https=)
SG (1) SG188793A1 (https=)
WO (1) WO2009108442A2 (https=)
ZA (1) ZA201005429B (https=)

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US20120232998A1 (en) * 2011-03-08 2012-09-13 Kent Schoen Selecting social endorsement information for an advertisement for display to a viewing user
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US8352546B1 (en) * 2011-12-08 2013-01-08 Google Inc. Contextual and location awareness for device interaction
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US9652787B2 (en) 2014-09-29 2017-05-16 Ebay Inc. Generative grammar models for effective promotion and advertising
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US9641682B2 (en) 2015-05-13 2017-05-02 International Business Machines Corporation Marketing channel selection on an individual recipient basis
US10659524B2 (en) 2016-06-03 2020-05-19 International Business Machines Corporation Preferred contact decision service
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Also Published As

Publication number Publication date
WO2009108442A2 (en) 2009-09-03
SG188793A1 (en) 2013-04-30
JP2011515735A (ja) 2011-05-19
CN101960477A (zh) 2011-01-26
KR20100120668A (ko) 2010-11-16
CA2716496A1 (en) 2009-09-03
EP2248091A4 (en) 2012-11-28
RU2010136272A (ru) 2012-03-10
US20090222333A1 (en) 2009-09-03
MX2010009101A (es) 2010-09-09
BRPI0908018A2 (pt) 2015-12-01
EP2248091A2 (en) 2010-11-10
ZA201005429B (en) 2011-10-26
JP5307838B2 (ja) 2013-10-02
WO2009108442A3 (en) 2009-10-22
AU2009217568A1 (en) 2009-09-03

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Legal Events

Date Code Title Description
FGA Letters patent sealed or granted (standard patent)
PC Assignment registered

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC

Free format text: FORMER OWNER WAS: MICROSOFT CORPORATION

MK14 Patent ceased section 143(a) (annual fees not paid) or expired