KR20100120668A - 공동체 기반 표적 광고 - Google Patents

공동체 기반 표적 광고 Download PDF

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Publication number
KR20100120668A
KR20100120668A KR1020107018812A KR20107018812A KR20100120668A KR 20100120668 A KR20100120668 A KR 20100120668A KR 1020107018812 A KR1020107018812 A KR 1020107018812A KR 20107018812 A KR20107018812 A KR 20107018812A KR 20100120668 A KR20100120668 A KR 20100120668A
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KR
South Korea
Prior art keywords
user
message
computer
readable media
information
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Ceased
Application number
KR1020107018812A
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English (en)
Korean (ko)
Inventor
필립 에이. 리바스
Original Assignee
마이크로소프트 코포레이션
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Application filed by 마이크로소프트 코포레이션 filed Critical 마이크로소프트 코포레이션
Publication of KR20100120668A publication Critical patent/KR20100120668A/ko
Ceased legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation; Time management
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50Business processes related to the communications industry
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/60Business processes related to postal services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Operations Research (AREA)
  • Data Mining & Analysis (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
KR1020107018812A 2008-02-28 2009-01-28 공동체 기반 표적 광고 Ceased KR20100120668A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/039,400 US20090222333A1 (en) 2008-02-28 2008-02-28 Community based targeted advertising
US12/039,400 2008-02-28

Publications (1)

Publication Number Publication Date
KR20100120668A true KR20100120668A (ko) 2010-11-16

Family

ID=41013882

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020107018812A Ceased KR20100120668A (ko) 2008-02-28 2009-01-28 공동체 기반 표적 광고

Country Status (13)

Country Link
US (1) US20090222333A1 (https=)
EP (1) EP2248091A4 (https=)
JP (1) JP5307838B2 (https=)
KR (1) KR20100120668A (https=)
CN (1) CN101960477A (https=)
AU (1) AU2009217568B2 (https=)
BR (1) BRPI0908018A2 (https=)
CA (1) CA2716496A1 (https=)
MX (1) MX2010009101A (https=)
RU (1) RU2010136272A (https=)
SG (1) SG188793A1 (https=)
WO (1) WO2009108442A2 (https=)
ZA (1) ZA201005429B (https=)

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US11330024B2 (en) 2014-01-29 2022-05-10 Ebay Inc. Personalized content sharing platform

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US20120166284A1 (en) * 2010-12-22 2012-06-28 Erick Tseng Pricing Relevant Notifications Provided to a User Based on Location and Social Information
US20120232998A1 (en) * 2011-03-08 2012-09-13 Kent Schoen Selecting social endorsement information for an advertisement for display to a viewing user
US9286627B1 (en) * 2011-05-04 2016-03-15 Amazon Technologies, Inc. Personal webservice for item acquisitions
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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11330024B2 (en) 2014-01-29 2022-05-10 Ebay Inc. Personalized content sharing platform
US12192256B2 (en) 2014-01-29 2025-01-07 Ebay Inc. Personalized content sharing platform
US10650104B2 (en) 2014-09-29 2020-05-12 Ebay Inc. Generative grammar models for effective promotion and advertising
US11321539B2 (en) 2014-09-29 2022-05-03 Ebay Inc. Generative grammar models for effective promotion and advertising

Also Published As

Publication number Publication date
WO2009108442A2 (en) 2009-09-03
SG188793A1 (en) 2013-04-30
JP2011515735A (ja) 2011-05-19
CN101960477A (zh) 2011-01-26
AU2009217568B2 (en) 2013-12-19
CA2716496A1 (en) 2009-09-03
EP2248091A4 (en) 2012-11-28
RU2010136272A (ru) 2012-03-10
US20090222333A1 (en) 2009-09-03
MX2010009101A (es) 2010-09-09
BRPI0908018A2 (pt) 2015-12-01
EP2248091A2 (en) 2010-11-10
ZA201005429B (en) 2011-10-26
JP5307838B2 (ja) 2013-10-02
WO2009108442A3 (en) 2009-10-22
AU2009217568A1 (en) 2009-09-03

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