BRPI0811481A2 - Conversão métrica para anúncios on-line - Google Patents

Conversão métrica para anúncios on-line

Info

Publication number
BRPI0811481A2
BRPI0811481A2 BRPI0811481-1A2A BRPI0811481A BRPI0811481A2 BR PI0811481 A2 BRPI0811481 A2 BR PI0811481A2 BR PI0811481 A BRPI0811481 A BR PI0811481A BR PI0811481 A2 BRPI0811481 A2 BR PI0811481A2
Authority
BR
Brazil
Prior art keywords
online ads
metric conversion
metric
conversion
ads
Prior art date
Application number
BRPI0811481-1A2A
Other languages
English (en)
Inventor
Abhinay Sharma
Kai Chen
Rob Kniaz
Joerg Heilig
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of BRPI0811481A2 publication Critical patent/BRPI0811481A2/pt

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Human Resources & Organizations (AREA)
  • Educational Administration (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
BRPI0811481-1A2A 2007-05-04 2008-02-04 Conversão métrica para anúncios on-line BRPI0811481A2 (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US91626007P 2007-05-04 2007-05-04
PCT/US2008/052958 WO2008137194A2 (en) 2007-05-04 2008-02-04 Metric conversion for online advertising

Publications (1)

Publication Number Publication Date
BRPI0811481A2 true BRPI0811481A2 (pt) 2014-11-04

Family

ID=39940238

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0811481-1A2A BRPI0811481A2 (pt) 2007-05-04 2008-02-04 Conversão métrica para anúncios on-line

Country Status (8)

Country Link
US (1) US20080275757A1 (pt)
EP (1) EP2156389A4 (pt)
JP (1) JP5336471B2 (pt)
CN (1) CN101689273A (pt)
AU (1) AU2008248091A1 (pt)
BR (1) BRPI0811481A2 (pt)
CA (1) CA2686407A1 (pt)
WO (1) WO2008137194A2 (pt)

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Also Published As

Publication number Publication date
JP2010529523A (ja) 2010-08-26
WO2008137194A3 (en) 2009-12-30
EP2156389A2 (en) 2010-02-24
WO2008137194A2 (en) 2008-11-13
AU2008248091A1 (en) 2008-11-13
US20080275757A1 (en) 2008-11-06
CN101689273A (zh) 2010-03-31
JP5336471B2 (ja) 2013-11-06
CA2686407A1 (en) 2008-11-13
EP2156389A4 (en) 2011-02-02

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Legal Events

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B08F Application dismissed because of non-payment of annual fees [chapter 8.6 patent gazette]

Free format text: REFERENTE A 9A ANUIDADE.

B08K Patent lapsed as no evidence of payment of the annual fee has been furnished to inpi [chapter 8.11 patent gazette]
B350 Update of information on the portal [chapter 15.35 patent gazette]