AU2008242564A1 - Ad serving system, apparatus and methologies used therein - Google Patents

Ad serving system, apparatus and methologies used therein Download PDF

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Publication number
AU2008242564A1
AU2008242564A1 AU2008242564A AU2008242564A AU2008242564A1 AU 2008242564 A1 AU2008242564 A1 AU 2008242564A1 AU 2008242564 A AU2008242564 A AU 2008242564A AU 2008242564 A AU2008242564 A AU 2008242564A AU 2008242564 A1 AU2008242564 A1 AU 2008242564A1
Authority
AU
Australia
Prior art keywords
web
web content
user
data
advertiser
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2008242564A
Other languages
English (en)
Inventor
Bryon P. Evje
Ezra Suveyke
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Vindico LLC
Original Assignee
Broadband Enterprises Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Broadband Enterprises Inc filed Critical Broadband Enterprises Inc
Publication of AU2008242564A1 publication Critical patent/AU2008242564A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
AU2008242564A 2007-04-23 2008-04-23 Ad serving system, apparatus and methologies used therein Abandoned AU2008242564A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/738,554 US20080262914A1 (en) 2007-04-23 2007-04-23 Ad Serving System, Apparatus and Methologies Used Therein
US11/738,554 2007-04-23
PCT/US2008/061207 WO2008131400A1 (en) 2007-04-23 2008-04-23 Ad serving system, apparatus and methologies used therein

Publications (1)

Publication Number Publication Date
AU2008242564A1 true AU2008242564A1 (en) 2008-10-30

Family

ID=39873184

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2008242564A Abandoned AU2008242564A1 (en) 2007-04-23 2008-04-23 Ad serving system, apparatus and methologies used therein

Country Status (6)

Country Link
US (1) US20080262914A1 (enExample)
EP (1) EP2145258A4 (enExample)
JP (1) JP2010525492A (enExample)
CN (1) CN101730890A (enExample)
AU (1) AU2008242564A1 (enExample)
WO (1) WO2008131400A1 (enExample)

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US20070198350A1 (en) * 2006-01-31 2007-08-23 O'kelley Charles Brian Global constraints in open exchange platforms
US20070192217A1 (en) * 2006-01-31 2007-08-16 O'kelley Charles Brian Entity linking in open exchange platforms
US20080201733A1 (en) * 2006-12-22 2008-08-21 Phorm Uk, Inc. Systems and methods for channeling client network activity
US20090012853A1 (en) * 2007-07-03 2009-01-08 Right Media, Inc. Inferring legitimacy of advertisement calls
US20090013031A1 (en) * 2007-07-03 2009-01-08 Right Media, Inc. Inferring legitimacy of web-based resource requests
US20090012852A1 (en) * 2007-07-03 2009-01-08 Right Media, Inc. Data marketplace and broker fees
US20090018907A1 (en) * 2007-07-11 2009-01-15 Right Media, Inc. Managing impression defaults
CN101505295B (zh) * 2008-02-04 2013-01-30 华为技术有限公司 一种内容和类别的关联方法和设备
US20110099077A1 (en) * 2009-06-08 2011-04-28 Shai Darin System and method for providing storage, retreival, customization, adaption, distribution and management of electronic advertisements
CN102713959A (zh) * 2009-11-09 2012-10-03 双重验证有限公司 实时在线广告的验证系统与方法
US8341534B2 (en) 2010-03-05 2012-12-25 Palo Alto Research Center Incorporated System and method for flexibly taking actions in response to detected activities
US8806340B2 (en) * 2010-09-01 2014-08-12 Hulu, LLC Method and apparatus for embedding media programs having custom user selectable thumbnails
US9911142B2 (en) * 2010-12-10 2018-03-06 Viacom International Inc. Centralized deployment of advertising code
US20130166389A1 (en) * 2011-12-23 2013-06-27 Dennis Paul MICHALOPOULOS List-based advertisement serving
CN103260055A (zh) * 2012-02-20 2013-08-21 北大方正集团有限公司 一种验证播放效果的方法和装置
US10497010B1 (en) 2012-03-09 2019-12-03 Oath (Americas) Inc. Systems and methods for controlling online advertising campaigns
CN103310357A (zh) * 2012-03-13 2013-09-18 腾讯科技（深圳）有限公司 一种广告审核方法及系统
US9953340B1 (en) 2012-05-22 2018-04-24 Google Llc Companion advertisements on remote control devices
US10540693B1 (en) 2012-08-20 2020-01-21 Amazon Technologies, Inc. Advertisements responsive to coupon states
US10346877B1 (en) 2012-12-03 2019-07-09 Maher Pedersoli Advertising and marketing platform
US11521229B2 (en) * 2014-01-09 2022-12-06 Xandr Inc. Systems and methods for mobile advertisement review
US20150301875A1 (en) * 2014-04-22 2015-10-22 Andreas Harnesk Persisting and managing application messages
US10078854B1 (en) * 2014-05-29 2018-09-18 Sprint Communications Company L.P. Interface for cross-channel advertising campaign
US9489684B2 (en) 2014-10-09 2016-11-08 Wrap Media, LLC Delivering wrapped packages in response to the selection of advertisements
EP3016362A1 (en) * 2014-11-03 2016-05-04 OpenTV Europe SAS Method and system to share advertisement content from a main device to a secondary device
US11049132B2 (en) * 2015-03-26 2021-06-29 Verizon Media Inc. Systems and methods for targeted advertising based on external factors
US9773261B2 (en) * 2015-06-19 2017-09-26 Google Inc. Interactive content rendering application for low-bandwidth communication environments
US10089654B1 (en) * 2015-09-24 2018-10-02 Amazon Technologies, Inc. Detecting expired content within slots in a user interface
AU2017273560B2 (en) * 2016-05-31 2019-10-03 Manufacturing Resources International, Inc. Electronic display remote image verification system and method
CN107391766A (zh) * 2017-09-07 2017-11-24 成都奥科睿科技有限公司 一种现场活动信息多屏发布系统
US12135744B2 (en) * 2021-09-30 2024-11-05 Sonos, Inc. Media content search in connection with multiple media content services
US11895362B2 (en) 2021-10-29 2024-02-06 Manufacturing Resources International, Inc. Proof of play for images displayed at electronic displays

Family Cites Families (16)

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Publication number Priority date Publication date Assignee Title
US6144944A (en) * 1997-04-24 2000-11-07 Imgis, Inc. Computer system for efficiently selecting and providing information
AU749314B2 (en) * 1998-05-15 2002-06-20 Unicast Communications Corporation A technique for implementing browser-initiated network-distributed advertising and for interstitially displaying an advertisement
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US6449636B1 (en) * 1999-09-08 2002-09-10 Nortel Networks Limited System and method for creating a dynamic data file from collected and filtered web pages
JP2001306608A (ja) * 2000-04-25 2001-11-02 E-Classis Inc 広告装置、方法、記録媒体
JP4779236B2 (ja) * 2001-06-06 2011-09-28 ソニー株式会社 広告情報の配信管理装置及び配信管理方法、並びにコンピュータ・プログラム
US8538803B2 (en) * 2001-06-14 2013-09-17 Frank C. Nicholas Method and system for providing network based target advertising and encapsulation
US20040054589A1 (en) * 2001-06-14 2004-03-18 Nicholas Frank C. Method and system for providing network based target advertising and encapsulation
US8131585B2 (en) * 2001-06-14 2012-03-06 Nicholas Frank C Method and system for providing network based target advertising
US12299693B2 (en) * 2002-06-14 2025-05-13 Dizpersion Corporation Method and system for providing network based target advertising and encapsulation
US20040260767A1 (en) * 2003-06-19 2004-12-23 David Kedem Dynamic web advertisement and content display system
US20050033641A1 (en) * 2003-08-05 2005-02-10 Vikas Jha System, method and computer program product for presenting directed advertising to a user via a network
US20050065844A1 (en) * 2003-09-24 2005-03-24 Yahoo! Inc. System and method for managing an advertising campaign on a network
US20060123001A1 (en) * 2004-10-13 2006-06-08 Copernic Technologies, Inc. Systems and methods for selecting digital advertisements
US20060212353A1 (en) * 2005-03-16 2006-09-21 Anton Roslov Targeted advertising system and method
US7673017B2 (en) * 2005-09-06 2010-03-02 Interpolls Network Inc. Systems and methods for integrating XML syndication feeds into online advertisement

Also Published As

Publication number Publication date
WO2008131400A1 (en) 2008-10-30
US20080262914A1 (en) 2008-10-23
JP2010525492A (ja) 2010-07-22
CN101730890A (zh) 2010-06-09
EP2145258A1 (en) 2010-01-20
EP2145258A4 (en) 2012-02-22

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Legal Events

Date Code Title Description
MK1 Application lapsed section 142(2)(a) - no request for examination in relevant period