JP2003529844A - メタデータによってリンクされた宣伝のシステムおよび方法 - Google Patents
メタデータによってリンクされた宣伝のシステムおよび方法Info
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- JP2003529844A JP2003529844A JP2001573260A JP2001573260A JP2003529844A JP 2003529844 A JP2003529844 A JP 2003529844A JP 2001573260 A JP2001573260 A JP 2001573260A JP 2001573260 A JP2001573260 A JP 2001573260A JP 2003529844 A JP2003529844 A JP 2003529844A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- G—PHYSICS
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/0241—Advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
- H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
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Abstract
Description
948号の利益を主張する。同文献全体を本明細書において参考として援用する
。
タデータリンクを用いて、宣伝を他の媒体に関連付けるシステムおよび方法に関
する。
レビコマーシャルなどのグラフィックの宣伝を視聴者に提供することが可能にな
った。しかし、過去において、これらのシステムは、その機能能力が制限されて
いたため、通常、コンテンツの無い宣伝またはコンテンツが半分の宣伝しか視聴
者に提供しなかった。
(例えば、番組、アプリケーションなど)とを関連付けることが、宣伝主および
消費者の両方にとって同様に有利であり得る。これらの宣伝を他の媒体と関連付
けると、宣伝の効果が増す傾向にあるだけでなく、これを行うことによって、ユ
ーザは、製品またはサービスの宣伝を単に受ける場合とは逆に、さらなる情報を
提供されなくとも、上記のような他の媒体でのコンテンツの認識を高め得る。
付けるシステムおよび方法を提供することである。
テムおよび方法を提供する。これらのシステムおよび方法は、本明細書において
「メタデータ」として設定する向上したデータを用いることによって、宣伝と他
の媒体とを関連付け得る。例えば、メタデータは、プログラミングを記述するた
めに用いられ得るデータであり、そして、番組に関連付けられ得、および/また
は上記番組、そのコンテンツ、または上記番組に関するサービスを記述し得る任
意の情報を含み得る。
他の媒体を対象とした宣伝を含み得る。例えば、番組の場面レベルでメタデータ
を提供し得る。上記場面レベルでメタデータを提供することによって、番組また
は他の媒体に関するより説明的な情報を、より時間的に関連付けられた方法で提
供し得る。
上記ガイダンスアプリケーションに取り付けられたまたは関連付けられた他の媒
体のメタデータに基づいて、提供される宣伝を含み得る。例えば、双方向番組ガ
イドにおいて、ブラウズオーバーレイで宣伝を提示し得、このような宣伝は、現
在選択されている番組リスト項目に関連付けられたメタデータに基づき得る。さ
らに、上記双方向番組ガイドは、視聴された最後の番組に関連付けられたメタデ
ータに基づいて、メニューまたはガイドオーバーレイで宣伝を提示し得る。
上記ソース基準は、例えば、ユニフォームリソースロケータ(URL)であり得
る。このソース基準を記録し得るか、あるいはガイダンスアプリケーションによ
って格納し得る。例えば、上記記録された番組を再生すると、上記ガイダンスア
プリケーションは、上記ソースによって規定された場所から宣伝を再生し得る。
してマーケティングデータおよび他のデータを宣伝主に提供することを可能にす
る工程を含み得る。例えば、ポーリング、ユーザ要求のモニタリング、または上
記システムの選択された実現に適した任意の他のスキームを用いて、システムプ
ロバイダは、価値のあるマーケティング情報を追跡し、そしてこのような情報を
宣伝主に提供し得る。
明を考慮する場合に明らかとなる。図面を通して、同様の参照符号は同様の部分
を示す。
連付けるシステムおよび方法を提供する。
て、宣伝を他の媒体と関連付ける。本明細書では、この拡張されたデータセット
を「メタデータ」と呼ぶ。メタデータは、プログラミングを記述するために用い
られ得、且つ、プログラムに関連付けられ得る任意の情報および/またはプログ
ラムを記述し得る任意の情報、そのコンテンツ、もしくはプログラムに関するサ
ービスを含み得る。メタデータは、例えば、プログラムのコンテンツ、記録され
たプログラムの再生の間にコマーシャルをスキップし得るかどうか、または、俳
優が着ている服を記述し得る。
ステム、モデム、無線ページング周波数、インターネット等、またはこれらのう
ちの任意の組み合わせ)を介して、ユーザの機器(例えば、セットトップボック
ス)によって送信および/または受信され得る。さらに、メタデータは、1つ以
上のブロードキャストチャンネル上で、ユーザの機器によって送信および/また
は受信され得る。例えば、プログラムチャンネル上でプログラムが受信され、そ
のプログラムについてのメタデータがこのプログラムチャンネルの垂直ブランキ
ングインターバル(VBI)を介して受信され得る。さらに、拡張されたテレビ
プログラミングのための「Advanced Television Enha
ncement Forum(ATVEF)」プロトコル等の、他の既存のアナ
ログおよびデジタル技術を利用することによってメタデータが提供され得る。
他の媒体をターゲットとする宣伝を含み得る。例えば、メタデータは、プログラ
ムのシーンレベルにおいて提供され得る。プログラムの各シーンは、異なる商品
を見せ得る。あるシーンにおいて、俳優はある車を運転していたり、または、特
定の種類の服を着ているかもしれない。別のシーンでは、この俳優は、異なる服
を着ていたり、または別の俳優がプロモーションされ得る他のアイテム(例えば
、携帯電話、サングラス等)と共に映し出されているかもしれない。上述のよう
に、これらの商品は、メタデータを用いて、これらの商品のための宣伝にリンク
され得る。シーンレベルにおいてメタデータを提供することによって、プログラ
ムまたは他の媒体についてのより記述的な情報が、より一時的に関連付けられた
方法で提供され得る。このように、視聴者は、着用された、使用された、または
提供された状態の商品またはサービスを見ることができるので、商品の宣伝が拡
張される。
けられた他の媒体のメタデータに基づく、ガイダンスアプリケーションの表示ス
クリーン内に提供される宣伝を含み得る。例えば、インタラクティブプログラム
ガイドにおいて、宣伝はブラウズオーバーレイ内に提示され得、且つ、そのよう
な宣伝は、現在選択されたプログラムリストに関連付けられたメタデータに基づ
き得る。プログラムリストについてのメタデータは、プログラム自体に関する任
意の記述的情報、プログラムが表示されているチャネル、および/またはプログ
ラムリストに添付されたまたは関連付けられた任意の他の情報を含み得る。
含み得る。ソースリファレンスは、例えば、ユニフォームリソースロケータ(U
RL)であり得る。例えば、プログラムが記録された場合、メタデータがソース
リファレンスと共に記録され得るか、そうでない場合には、ガイダンスアプリケ
ーションによって格納され得る。記録されたプログラムを再生する際、ガイダン
スアプリケーションは、例えば、記録されたプログラム内に含まれるURLを用
いて、規定されたとおりにソースからの宣伝を再生し得る。その後、システムプ
ロバイダは、前に格納されたが今では古くなった宣伝を、同じ識別子を有する新
たな宣伝と置換し得る。したがって、例えば、プログラムが記録され、続いて再
生された場合、新たな宣伝が取り出され、宣伝の識別子を変更するだけで提示さ
れる。
ーケティングおよび宣伝される他のデータを提供することを可能にすることを含
み得る。システムプロバイダは、上述のように、新鮮な宣伝を宣伝主に提供する
ことによって、宣伝インベントリを管理し得る。新鮮な宣伝を提供することによ
って、システムプロバイダは、記録されたプログラムを再生する場合に視聴者が
どんな宣伝を見るかを制御する。再生時に視聴者がどの宣伝を見るかを制御する
ことにより、システムプロバイダは、再生宣伝スペースを宣伝主に販売し得る。
よび他のデータを提供し得る。ポーリングすること、ユーザ要求をモニタリング
すること、またはシステムの選択されたインプリメンテーションに適切な任意の
他のスキームを用いることによって、システムプロバイダは、価値のあるマーケ
ティング情報を追跡し、そのような情報を宣伝主に提供し得る。マーケティング
情報は、記録されたプログラム、宣伝がアクセスされた回数、宣伝がアクセスさ
れた時間等を含み得、且つ、ユーザのアカウントに関連付けられた人口統計学情
報を含み得る。
信し得る1つ以上の受信器と;信号および/またはデータ送信し得る1つ以上の
送信器と;ユーザの入力信号を受け取り、ビデオディスプレイのビジュアルプレ
ーン内のオブジェクトを選択し、メタデータを読み出し、宣伝を選択し、その宣
伝を表示させるプロセッサと、信号および/またはデータを電子的に格納するこ
とのできる1つ以上の記憶装置とを含み得る。
タデータを読み出し、宣伝をダウンロードし、宣伝を表示させるプロセッサを含
み得る。
を監視し、メタデータ選択型宣伝に関するデータを収集し、データを記録させる
プロセッサを含み得る。
100のブロック図である。システム100は、媒体ブロードキャスト機器11
0、宣伝ブロードキャスト機器120、メタデータブロードキャスト機器130
、ガイドアプリケーションおよびデータブロードキャスト機器140、通信ネッ
トワーク150、ユーザ機器160、および通信リンク170を含み得る。ブロ
ードキャスト機器110、120、130、および140は、ビデオ、データサ
ーバ、ライブブロードキャスト機器、ビデオテーププレーヤー等の、媒体(例え
ば、プログラム、アプリケーション、ならびに他の信号およびデータ)を提供す
る任意の適切な機器であり得、ケーブルヘッドエンドまたは任意の他の簡便なロ
ケーションに配置され得る。さらに、ブロードキャスト機器110、120、1
30、および140は、単一のブロードキャストユニット内に組み合わされ得る
か、または、他の方法で組み合わされ得る。
および140へと、且つ/または、ブロードキャスト機器110、120、13
0、および140から、信号および/またはデータを送信する任意の適切なネッ
トワークであり得る。例えば、ネットワーク150は、インターネット、衛星通
信システム、ケーブルシステム、ローカルエリアネットワーク、広域ネットワー
ク等、またはこれらのうちの任意の組み合わせであり得る。通信ネットワーク1
50は、デジタルまたはアナログ技術、もしくはこれらのうちの任意の組み合わ
せを用い得る。
140から受信した、且つ/または、ブロードキャスト機器110、120、1
30、および140へと送信された信号および/またはデータを受信し、送信し
、処理するおよび/または表示する任意の適切な機器であり得る。例えば、ユー
ザ機器160は、一方向型または双方向型のセットトップボックス、処理能力お
よび格納能力を有するテレビ、パーソナルビデオレコーダー、適切な処理能力を
有するビデオカセットレコーダー、パーソナルコンピュータ等であり得る。
ブル、DSL接続等、またはこれらのうちの任意の組み合わせ等の、データおよ
び/または信号の通信を行う任意の適切なリンクであり得る。
ガイダンスアプリケーション、およびデータを格納するために用いられ得る1つ
以上の遠隔格納ユニットを含み得る。これらの遠隔格納ユニットは、ブロードキ
ャスト機器110、120、130、および/または140から、媒体、宣伝、
メタデータ、ガイダンスアプリケーション、および他のデータを受け取り得、ブ
ロードキャスト機器110、120、130、および140ならびにユーザ機器
160のいずれかによって制御され得、且つ、媒体、宣伝、メタデータ、ガイダ
ンスアプリケーション、および他のデータを、通信ネットワーク150を介して
ユーザ機器160に提供し得る。
を本発明の種々の実施形態によって用い得る。ユーザ機器160は、受信機22
0、トランスミッタ225、プロセッサ280、格納装置230、240、25
0および260、ユーザディスプレイ270、レコーダ275、音声出力部27
7、リモートコントロール装置290、リモートコントロールインターフェース
295ならびに音声/映像回路部215を含み得る。受信機220は、ガイダン
スアプリケーションおよびデータ、および/または任意の他の所望の信号または
データ(例えば、媒体、宣伝、メタデータ、ガイドアプリケーションおよびデー
タ、URLアドレス、音声など)を受信する任意の適切な機器であり得る。トラ
ンスミッタ225は、データおよび/または任意の他の他の所望の信号を伝送す
る、任意の適切な機器であり得る。上述したように、受信機220およびトラン
スミッタ225によって受信および/または伝送される信号および/またはデー
タは、任意の通信ネットワークを介して伝送および/または受信され得る。プロ
セッサ280は、ユーザ入力信号を受け取り、宣伝および他の媒体に取り付けら
れたまたは関連付けられたメタデータを読み出し、宣伝を選択し、宣伝を遠隔の
場所からダウンロードし、そして宣伝を表示するための任意の適切な機器であり
得る。媒体、宣伝、メタデータ、音声およびガイダンスアプリケーションおよび
データそれぞれを格納するために、格納装置230、240、250および26
0を用い得る。格納装置230、240、250および260のいずれも、信号
および/またはデータを格納することが可能な任意のデバイス(例えば、別個の
ビデオカセットレコーダ、ディスクドライブ、メモリカードなど)であり得る。
所望の場合、格納装置230、240、250および260を組み合わせて1つ
の格納装置にしてもよいし、または他の方法で組み合わせてもよい。リモートコ
ントロール装置290は、キーボード、タッチ画面ディスプレイ、フロントパネ
ル、またはユーザがデータを入力するために用い得る他の有線または無線デバイ
スであり得る。リモートコントロールインターフェース295は、リモートコン
トロール装置290から信号を受信し、次いで、この信号をプロセッサ280に
送信し得る。リモートコントロールインターフェース295は、例えば、写真検
出器であり得る。音声/映像回路部215は、ディスプレイ270上で表示し、
レコーダ275上に記録し、および/または音声出力部277上に出力するため
に、プロセッサ280からのデータを音声信号および/または映像信号に変換す
る任意の適切な回路部であり得る。ディスプレイ270は、テレビ、モニタ、コ
ンピュータモニタ、携帯情報端末機器などのビュアに画像を提示する任意の適切
なデバイスであり得る。音声出力部277は、アンプ、スピーカなど、ユーザが
聞くことを可能にするか、あるいは、音声信号を提供する任意の適切なデバイス
(単数または複数)であり得る。音声出力部277を、ディスプレイ270と組
み合わせたり、ディスプレイ270と一部組み合わせてもよい。最後に、レコー
ダ275は、ビデオカセットレコーダ、ディスクドライブ、メモリカードなど、
映像信号およびデータを記録する任意の適切なデバイスであり得る。
る。例示するように、工程310において、プロセス300はメタデータおよび
他の媒体を受信することによって開始し得る。上述のように、メタデータおよび
他の媒体を受信することは、信号および/またはデータを受信し得る受信機を利
用することによって達成され得る。
レーン内に配置されたオブジェクトを選択し得る。例えば、プロセス300は、
MPEG−4など、オブジェクトを規定することを可能にする音声/映像コード
化方法を用い得る。上述したように、オブジェクトを選択することは、ユーザの
入力信号を利用するプロセッサによって達成され得る。ユーザの入力信号は、映
像ディスプレイ装置上に表示されたカーソルを映像ディスプレイのビジュアルプ
レーン内の任意の点に移動させるために、映像ディスプレイ装置上に表示される
オブジェクトをカーソルおよび/またはコマンドを用いて選択することを含み得
る。上述したように、有線リモートコントロール装置または無線リモートコント
ロール装置を介して、ユーザの入力信号を入力し得る。
レーン内の特定のオブジェクトを選択することを可能にするソフトウェアを実行
し得る。例えば、プロセッサは、色、形状などを追跡する視覚パターン認識ソフ
トウェアを利用し得る。あるいは、プロセッサは、ダウンロードされた所定の選
択可能なターゲットエリアを利用して、視聴デバイスのビジュアルプレーン内に
表示されるオブジェクトを選択し得る。
タを媒体または媒体内に組み込まれた選択可能なオブジェクトに取り付けてもよ
いし、および/または関連付けてもよい。メタデータを読み出すことはプロセッ
サによって達成され得る。上に詳細に説明したように、メタデータは、媒体およ
び/またはオブジェクトを説明する特徴を含み得る。さらに、以下にも説明する
ように、メタデータは、遠隔の場所から宣伝をダウンロードするためのソースア
ドレス(例えば、URL)を含み得る。
体または媒体内に組み込まれた選択可能なオブジェクトに取り付けられた、およ
び/または関連付けられたメタデータに基づき得る。例えば、媒体および/また
は媒体内の選択可能なオブジェクトを選択すると、媒体および/または選択可能
なオブジェクトに取り付けられた、および/または関連付けられたメタデータが
読み出され得る。次いで、読み出されたメタデータに対応する宣伝を選択し得る
。媒体のメタデータまたは選択されたオブジェクトと宣伝からのメタデータとを
比較することによって、宣伝を選択し得る。以下に説明するように、適切な遠隔
の場所からユーザの機器に、所定の適切な周期で(例えば、定期的に、オンデマ
ンドで、ポーリングを介して)宣伝を提供してもよいし、または、ユーザシステ
ム上に以前に格納された宣伝から提供してもよい。
プレーン内に宣伝を表示し得る。
発明の種々の実施形態を実現し得るプロセス400のフローチャートである。プ
ロセス400は、工程410、430、440および450それぞれにおける、
メタデータおよび他の媒体の受信および読み出し、ならびに宣伝の選択および表
示を示す。工程410、430、440および450は、図3に関して上に詳細
に説明した工程310、330、340および350と実質的に同じである。プ
ロセス400にさらに示すのは、工程420における、メタデータおよび他の媒
体の格納である。上述したように、メタデータおよび他の媒体の格納は、ディス
クドライブまたはメモリカードなど、任意の適切な格納装置上に行われ得る。格
納装置をユーザのテレビ視聴機器にまたはこの近位にローカルに設けてもよいし
、またはユーザの視聴機器から離れて設けてもよい。
発明の種々の実施形態を実現し得るプロセス500のフローチャートである。プ
ロセス500は、工程510、520および540それぞれにおける、メタデー
タおよび他の媒体の受信および読み出し、ならびに宣伝の表示を示す。工程51
0、520および540は、図3に関して上に詳細に説明した工程310、33
0および350と実質的に同じである。プロセス500にさらに示すのは、工程
530における、メタデータに基づいた宣伝のダウンロードである。上述したよ
うに、メタデータは、遠隔の場所から宣伝をダウンロードするためのソースアド
レス(例えば、URL)を含み得る。例えば、任意の適切な通信技術(例えば、
ハイパーテキスト転送プロトコルを用いたインターネット)を利用したガイダン
スアプリケーションは、ソースアドレスから宣伝をダウンロードすることによっ
て宣伝を得ることが可能である。視聴者に提示される宣伝は、ソース(例えば、
ウェブページ)において現在利用可能な宣伝であり得る。時間が経過すると、宣
伝主またはシステムプロバイダは、ソースにおける宣伝を改変するだけで、ユー
ザに提供される宣伝のコンテンツを変更し得る。このように、ユーザが記録した
番組を再生するごとに、「新鮮な」宣伝を提示し得る。
によって、これらの「新鮮な」宣伝を提示し得る。識別子を有するこれらの宣伝
をダウンロードして、ユーザ機器内に格納し得る。またはこれらの宣伝は、所定
の適切な周期で(例えば、定期的に、オンデマンドで、ポーリングを介して)利
用可能な所定の遠隔の場所でユーザシステムに利用可能であり得る。
され得るプロセス600のフローチャートである。プロセス600は、工程61
0における、メタデータによって選択された宣伝のモニタリングを示す。図2に
関して上述したように、メタデータによって選択された宣伝のモニタリングは、
受信機(ブロック220)および/またはプロセッサ(ブロック280)を介し
て達成され得る。さらに、モニタリングは任意の適切な時間(例えば、継続的に
、定期的に、オンデマンドで)達成され得る。プロセス600はさらに、工程6
20における、メタデータによって選択された宣伝に関するデータの収集も示す
。上に詳細に説明したように、データのこのような収集はプロセッサを介して達
成され得る。最後に、プロセス600はデータの記録を示す。データの記録は、
ディスクドライブまたはメモリカードなどの任意の適切な格納装置上に行われ得
る。
トワークを介して、マーケティング情報も宣伝主に提供し得る。例えば、リアル
タイムのフォーマットまたはブロックタイムのフォーマットでマーケティング情
報を宣伝主に提供し得る。ブロックタイムのフォーマットは、日ごとの情報、週
ごとの情報、月ごとの情報、年ごとの情報などを含み得る。上述したマーケティ
ング情報は、記録された番組、宣伝がアクセスされた回数、宣伝がアクセスされ
た時間などの情報を含み得、および/またはユーザの口座に関連付けられた加入
者分布情報(demographic information)を含み得る。
を選択および表示し得るかの一例を示す。番組宣伝画面700は、カーソル71
0、メタデータによって選択された宣伝720、場面730および注文ボタン7
40を含み得る。場面730は、ユーザがオブジェクトを選択し得る場面を示す
。上に詳細に説明したように、カーソル710は、ユーザ入力を介してユーザに
よって制御され得、そして、場面730において描写するように、映像デバイス
のビジュアルプレーン内のオブジェクトを選択するためにユーザによって用いら
れ得る。選択された宣伝720は、ユーザにより選択されたオブジェクト用に表
示された宣伝を示す。所望の場合、ユーザは注文ボタン740を選択して、選択
したアイテムを注文し得る。選択したアイテムの料金支払い請求を、クレジット
カード番号に対して行ったり、ユーザの口座に対して行ったり、および/または
遠隔の場所からアイテムを購入する任意の他の方法に行い得る。
に用いられ得る画面および方法を単に示すだけである。本発明による、宣伝を表
示する任意の適切な画面および方法を用い得る。
方法を提供する。当業者であれば、本発明を上述の実施形態以外によって実行し
得、そして、上述の実施形態は、本発明を限定するのではなく、例示を目的とし
て提示されており、本発明は上掲の特許請求の範囲のみによって限定されること
を理解する。
ロック図である。
図である。
発明の種々の実施形態と共に用いられ得るプロセスのフローチャートである。
、そして、本発明の種々の実施形態と共に用いられ得るプロセスのフローチャー
トである。
々の実施形態と共に用いられ得るプロセスのフローチャートである。
収集、および記録され得、そして、本発明の種々の実施形態と共に用いられ得る
プロセスのフローチャートである。
レイの例示である。
Claims (53)
- 【請求項1】 他の媒体に宣伝を提供する方法であって、 視聴デバイスのビジュアルプレーン内のオブジェクトを選択する工程と、 該オブジェクトに関連付けられたメタデータを読み出す工程と、 該メタデータに基づいて宣伝を選択する工程と を包含する、方法。
- 【請求項2】 前記視聴デバイス上に前記宣伝を表示する工程をさらに包含
する、請求項1に記載の方法。 - 【請求項3】 前記オブジェクトを選択する工程はユーザ入力に基づく、請
求項1に記載の方法。 - 【請求項4】 前記メタデータを受信する工程をさらに包含する、請求項1
に記載の方法。 - 【請求項5】 前記メタデータは他の媒体内で受信される、請求項4に記載
の方法。 - 【請求項6】 前記メタデータはブロードキャストチャンネル上で受信され
、該チャンネル上で他の媒体がさらに受信される、請求項4に記載の方法。 - 【請求項7】 前記メタデータは他の媒体とは異なるブロードキャストチャ
ンネル上で受信される、請求項4に記載の方法。 - 【請求項8】 前記メタデータを格納する工程をさらに包含する、請求項1
に記載の方法。 - 【請求項9】 前記メタデータは1つの格納デバイス上に格納される、請求
項8に記載の方法。 - 【請求項10】 前記メタデータは複数の格納デバイス上に格納される、請
求項8に記載の方法。 - 【請求項11】 前記宣伝を受信する工程をさらに包含する、請求項1に記
載の方法。 - 【請求項12】 前記受信された宣伝は他の媒体内で受信される、請求項1
1に記載の方法。 - 【請求項13】 前記宣伝はブロードキャストチャンネル上で受信され、該
チャンネル上で他の媒体がさらに受信される、請求項11に記載の方法。 - 【請求項14】 前記宣伝は他の媒体とは異なるブロードキャストチャンネ
ル上で受信される、請求項11に記載の方法。 - 【請求項15】 前記宣伝を格納する工程をさらに包含する、請求項1に記
載の方法。 - 【請求項16】 前記宣伝は1つの格納デバイス上に格納される、請求項1
5に記載の方法。 - 【請求項17】 前記宣伝は複数の格納デバイス上に格納される、請求項1
5に記載の方法。 - 【請求項18】 他の媒体に宣伝を提供する方法であって、 メタデータを受信する工程と、 メタデータを読み出す工程と、 該メタデータに基づいて宣伝を選択する工程と、 該宣伝を表示する工程と を包含する、方法。
- 【請求項19】 前記受信されたメタデータは他の媒体内で受信される、請
求項18に記載の方法。 - 【請求項20】 前記メタデータはブロードキャストチャンネル上で受信さ
れ、該チャンネル上で他の媒体がさらに受信される、請求項18に記載の方法。 - 【請求項21】 前記メタデータは他の媒体とは異なるブロードキャストチ
ャンネル上で受信される、請求項18に記載の方法。 - 【請求項22】 前記メタデータを格納する工程をさらに包含する、請求項
18に記載の方法。 - 【請求項23】 前記メタデータは1つの格納デバイス上に格納される、請
求項22に記載の方法。 - 【請求項24】 前記メタデータは複数の格納デバイス上に格納される、請
求項22に記載の方法。 - 【請求項25】 前記宣伝を受信する工程をさらに包含する、請求項18に
記載の方法。 - 【請求項26】 前記宣伝は他の媒体内で受信される、請求項25に記載の
方法。 - 【請求項27】 前記宣伝はブロードキャストチャンネル上で受信され、該
チャンネル上で他の媒体がさらに受信される、請求項25に記載の方法。 - 【請求項28】 前記メタデータは他の媒体とは異なるブロードキャストチ
ャンネル上で受信される、請求項25に記載の方法。 - 【請求項29】 宣伝を格納する工程をさらに包含する、請求項18に記載
の方法。 - 【請求項30】 前記宣伝は1つの格納デバイス上に格納される、請求項2
9に記載の方法。 - 【請求項31】 前記宣伝は複数の格納デバイス上に格納される、請求項2
9に記載の方法。 - 【請求項32】 他の媒体に宣伝を提供する方法であって、 メタデータを読み出す工程と、 該メタデータに基づいて宣伝をダウンロードする工程と、 該宣伝を表示する工程と を包含する、方法。
- 【請求項33】 前記メタデータはソースアドレスを含む、請求項32に記
載の方法。 - 【請求項34】 前記ソースアドレスはユニフォームリソースロケータであ
る、請求項33に記載の方法。 - 【請求項35】 前記ソースアドレスは電話番号である、請求項33に記載
の方法。 - 【請求項36】 メタデータによって選択された宣伝に関する情報を提供す
る方法であって、 該メタデータによって選択された宣伝をモニタリングする工程と、 該メタデータによって選択された宣伝に関するデータを収集する工程と、 該データを記録する工程と を包含する、方法。 - 【請求項37】 他の媒体に宣伝を提供するシステムであって、 メタデータを受信する受信機と、 ユーザ入力を受信するユーザ入力デバイスと、 オブジェクトを選択し、該オブジェクトに関連付けられたメタデータを読み出
し、該オブジェクトの該メタデータに基づいて宣伝を選択し、そして該宣伝を表
示するプロセッサと を備えた、システム。 - 【請求項38】 前記プロセッサは前記ユーザ入力に基づいて前記オブジェ
クトを選択する、請求項37に記載のシステム。 - 【請求項39】 前記受信機はさらに他の媒体を受信する、請求項37に記
載のシステム。 - 【請求項40】 前記受信機は、ブロードキャストチャンネル上で前記メタ
データを受信し、該チャンネル上で該受信機は他の媒体をさらに受信する、請求
項37に記載のシステム。 - 【請求項41】 前記受信機は他の媒体とは異なるブロードキャストチャン
ネル上で前記メタデータを受信する、請求項37に記載のシステム。 - 【請求項42】 メタデータを格納する格納装置をさらに備えた、請求項3
7に記載のシステム。 - 【請求項43】 他の媒体に宣伝を提供するシステムであって、 メタデータを受信する受信機と、 該メタデータを読み出し、該メタデータに基づいて宣伝を選択し、そして該選
択された宣伝を表示するプロセッサと を備えた、システム。 - 【請求項44】 前記受信機はさらに他の媒体を受信する、請求項43に記
載のシステム。 - 【請求項45】 前記受信機は、ブロードキャストチャンネル上で前記メタ
データを受信し、該チャンネル上で該受信機は他の媒体を受信する、請求項43
に記載のシステム。 - 【請求項46】 前記受信機は他の媒体とは異なるブロードキャストチャン
ネル上でメタデータを受信する、請求項43に記載のシステム。 - 【請求項47】 前記メタデータを格納する格納装置をさらに含む、請求項
43に記載のシステム。 - 【請求項48】 他の媒体に宣伝を提供するシステムであって、 メタデータを受信する受信機と、 該メタデータを読み出し、該メタデータ内に含まれる情報に基づいて宣伝をダ
ウンロードし、そして該宣伝を表示するプロセッサと を備えた、システム。 - 【請求項49】 前記受信機はさらに他の媒体を受信する、請求項48に記
載のシステム。 - 【請求項50】 前記受信機は、ブロードキャストチャンネル上で前記メタ
データを受信し、該チャンネル上で該受信機は他の媒体をさらに受信する、請求
項48に記載のシステム。 - 【請求項51】 前記受信機は他の媒体とは異なるブロードキャストチャン
ネル上でメタデータを受信する、請求項48に記載のシステム。 - 【請求項52】 前記メタデータを格納する格納装置をさらに備えた、請求
項48に記載のシステム。 - 【請求項53】 メタデータによって選択された宣伝に関する情報を提供す
るシステムであって、 メタデータによって選択された宣伝に関するデータを受信する受信機と、 該メタデータによって選択された宣伝をモニタリングし、該メタデータによっ
て選択された宣伝に関するデータを収集し、該データを記録するプロセッサと、 該データを格納する格納デバイスと を備えた、システム。
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PCT/US2001/010345 WO2001075649A2 (en) | 2000-03-31 | 2001-03-30 | System and method for metadata-linked advertisements |
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JP2003529844A5 JP2003529844A5 (ja) | 2008-05-29 |
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JP2012175194A Expired - Lifetime JP5567629B2 (ja) | 2000-03-31 | 2012-08-07 | メタデータによってリンクされた宣伝のシステムおよび方法 |
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US (4) | US20010047298A1 (ja) |
EP (2) | EP2309440A1 (ja) |
JP (3) | JP2003529844A (ja) |
KR (1) | KR20030031471A (ja) |
CN (2) | CN100476796C (ja) |
AR (1) | AR027760A1 (ja) |
AU (2) | AU2001289289B9 (ja) |
BR (1) | BR0109665A (ja) |
CA (1) | CA2401373A1 (ja) |
MX (1) | MXPA02009629A (ja) |
TW (1) | TW579653B (ja) |
WO (1) | WO2001075649A2 (ja) |
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AU8928901A (en) | 2001-10-15 |
AU2001289289B9 (en) | 2006-02-02 |
KR20030031471A (ko) | 2003-04-21 |
JP5567629B2 (ja) | 2014-08-06 |
AR027760A1 (es) | 2003-04-09 |
CN1636206A (zh) | 2005-07-06 |
US20100186028A1 (en) | 2010-07-22 |
EP2309440A1 (en) | 2011-04-13 |
MXPA02009629A (es) | 2003-03-10 |
CA2401373A1 (en) | 2001-10-11 |
US20180367867A1 (en) | 2018-12-20 |
EP1272963A2 (en) | 2003-01-08 |
US10015562B2 (en) | 2018-07-03 |
US20150128176A1 (en) | 2015-05-07 |
BR0109665A (pt) | 2003-02-04 |
WO2001075649A2 (en) | 2001-10-11 |
CN100476796C (zh) | 2009-04-08 |
JP2012256351A (ja) | 2012-12-27 |
CN101493919B (zh) | 2019-01-04 |
US20010047298A1 (en) | 2001-11-29 |
AU2001289289B2 (en) | 2005-09-01 |
WO2001075649A8 (en) | 2002-03-21 |
JP2008236761A (ja) | 2008-10-02 |
CN101493919A (zh) | 2009-07-29 |
US10419824B2 (en) | 2019-09-17 |
TW579653B (en) | 2004-03-11 |
US8863170B2 (en) | 2014-10-14 |
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