CN105392046B - A kind of interactive television system recommends the method and device of program - Google Patents
A kind of interactive television system recommends the method and device of program Download PDFInfo
- Publication number
- CN105392046B CN105392046B CN201510823200.1A CN201510823200A CN105392046B CN 105392046 B CN105392046 B CN 105392046B CN 201510823200 A CN201510823200 A CN 201510823200A CN 105392046 B CN105392046 B CN 105392046B
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- China
- Prior art keywords
- program
- interactive
- user
- information
- crowd characteristic
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
Abstract
The invention discloses the method and devices that a kind of interactive television system recommends program, recommend interactive TV program to specific aim, user is attracted to participate in the interaction of TV programme using mobile terminal.The described method includes: being directed to the crowd characteristic information of user, the configuration program weight values of interactive TV program are set；Obtain the inquiry request information of user terminal；According to the crowd characteristic information of the user, interactive TV program information is determined；The television program recommendations information is sent to the user terminal.The present invention is by being arranged crowd characteristic weighted value in advance for TV programme, determine TV programme for the interest-degree information of different crowd, to push through the crowd characteristic of user, targetedly recommend TV program information to it, improve the enthusiasm that user participates in interaction project, attract user participate in televise video rating with interact, improve the audience ratings of TV programme, and enhance user participation interactivity and visual experience.
Description
Technical field
The present invention relates to Internet technical field, in particular to a kind of interactive television system recommends the method and dress of program
It sets.
Background technique
Existing radio data system, business offer be it is unidirectional, user is merely able to passively receive, and grasps from user is practical
From the point of view of making, live streaming is only supported to enter play, exit the simple operations such as broadcasting, switching channels.The arrangement of time of TV programme is solid
Fixed, user can only enjoy specific service at the appointed time.
With the development of development of Mobile Internet technology, mobile terminal, for example, the popularity rate of mobile phone is very high, user can pass through
Mobile terminal appreciates the multimedia content on internet, to influence the rating of broadcast television service.
During televising video, user is attracted to combine the function of mobile terminal, participates in video of televising
Rating with interact be Polarizations for Target Discrimination in Clutter a direction, how according to the interest characteristics of user, specific aim recommends interactive TV program,
It is a urgent problem to be solved to attract user using the interaction of mobile terminal participation TV programme.
Summary of the invention
The present invention provides a kind of method and device of interactive television system recommendation program, to special according to the interest of user
Sign, specific aim recommend interactive TV program, to attract user using the interaction of mobile terminal participation TV programme.
The present invention provides a kind of method that interactive television system recommends program, comprising: for the crowd characteristic information of user,
The program weight values of interactive TV program are set, comprising:
According to the degree of association of all kinds of interactive TV program information and all kinds of occupational information, the first of interactive TV program is set
Weighted value；
According to interactive TV program play time and user's each age group audience ratings ratio, the of interactive TV program is set
Two weighted values；
According to the classification of interactive TV program and user's each age group audience ratings ratio, the third of interactive TV program is set
Weighted value；
Obtain the inquiry request information of user terminal；
According to the crowd characteristic information of the user, the program weight values for the interactive TV program that will be played are obtained；
The highest interactive TV program of select programs weighted value is as identified interactive TV program information；
The television program recommendations information is sent to the user terminal.
The present invention also provides a kind of interactive television systems to recommend section destination device, comprising: setup module, for being directed to user
Crowd characteristic information, the program weight values of interactive TV program are set；
Setup module includes the first setting unit, the second setting unit and third setting unit, wherein first setting
Unit is used for the degree of association according to all kinds of interactive TV program information and all kinds of occupational information, and the first of interactive TV program is arranged
Weighted value；Second setting unit is used for according to interactive TV program play time and user's each age group audience ratings ratio,
Second weighted value of interactive TV program is set；The third setting unit is used for classification and user according to interactive TV program
The third weighted value of interactive TV program is arranged in each age group audience ratings ratio；
Request module, for obtaining the inquiry request information of user terminal；
Determining module includes weight acquiring unit and selection unit, wherein the weight acquiring unit is used for according to
The crowd characteristic information of user obtains the program weight values for the interactive TV program that will be played；The selection unit is for selecting
Take the highest interactive TV program of program weight values as identified interactive TV program information；
Sending module, for the television program recommendations information to be sent to the user terminal.
The present invention determines TV programme for different crowd by the way that crowd characteristic weighted value is arranged for TV programme in advance
Interest-degree information targetedly recommend TV program information to it to push through the crowd characteristic of user, improve user's ginseng
With the enthusiasm for the project that interacts.Convenient for TV programme rating crowd during televising video, in real time understand interaction
Information, and by interactive information, participates in the interaction of TV programme, attract user participate in televising video rating with interact,
The audience ratings of TV programme is improved, and enhances the interactivity and visual experience of user's participation.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that understand through the implementation of the invention.The objectives and other advantages of the invention can be by written explanation
Specifically noted structure is achieved and obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
Detailed description of the invention
Attached drawing is used to provide further understanding of the present invention, and constitutes part of specification, with reality of the invention
It applies example to be used to explain the present invention together, not be construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the flow diagram for the method that a kind of interactive television system provided in an embodiment of the present invention recommends program.
Fig. 2 is the schematic diagram of television video that interactive signal is added to.
Fig. 3 is the theory structure signal that a kind of interactive television system provided in an embodiment of the present invention recommends section destination device
Figure.
Specific embodiment
Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings, it should be understood that preferred reality described herein
Apply example only for the purpose of illustrating and explaining the present invention and is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method of interactive television system recommendation program, referring to Fig. 1, comprising:
S100 is directed to the crowd characteristic information of user, and the program weight values of interactive TV program are arranged；
In interactive television system of the invention, by television video picture, user being made to exist interactive information configuration
Watch TV video when, the interaction of TV programme can be participated in.Referring to fig. 2, venues for football relay in, the upper left side of video by
The interactive event that Nike sponsor provides, user utilizes mobile phone terminal, any communicating terminal also can be used, shown in Figure 2
Mobile phone screen, participate in the interaction of television video.
By interactive TV program for the weighted value of different crowd characteristic information setting corresponding proportions, pass through the people of user
Group character information targetedly recommends TV program information to user.
The inquiry request information of S200 acquisition user terminal；
User sends inquiry request information to interactive television system using user terminal, is requested by received user query
Information obtains the crowd characteristic information of user.
S300 determines interactive TV program information according to the crowd characteristic information of the user；
According to the crowd characteristic information of the user, the corresponding weighted value of interactive TV program is inquired, by weighing accordingly
Weight values choose the TV program information to be recommended.
The television program recommendations information is sent to the user terminal by S400.
Preferably, the crowd characteristic information for user, is arranged the program weight values of interactive TV program, comprising:
According to the degree of association of all kinds of interactive TV program information and all kinds of occupational information, the first weighted value of interactive TV program is set.
By the program weight values of interactive TV program, the different information of crowd characteristic information believe interactive TV program
The susceptibility of breath is identified, so that interactive TV program is pointedly recommended in realization using weighted value.
Preferably, the degree of association according to all kinds of interactive TV program information and all kinds of occupational information, setting interaction electricity
After the first weighted value of configuration of program, further includes: according to interactive TV program play time and user's each age group rating
The second weighted value of interactive TV program is arranged in rate ratio.
Preferably, described according to interactive TV program play time and user's each age group audience ratings ratio, setting interaction
After second weighted value of TV programme, further includes: according to the classification of interactive TV program and user's each age group audience ratings ratio
Example, is arranged the third weighted value of interactive TV program.
Preferably, the crowd characteristic information according to the user, determines interactive TV program information, comprising: according to
The crowd characteristic information of the user obtains the program weight values for the interactive TV program that will be played；Select programs weighted value
Highest interactive TV program is as identified interactive TV program information.
The characteristic information of different aspect in the crowd characteristic information of interactive TV program, for example, occupation, the age and
In the weighted value that classification and the relationship at age are determined, the higher TV programme of weight selection value are as the TV programme recommended
Information.For example, the second weighted value of some interactive TV program is higher, i.e. the most suitable TV programme of the age bracket of identity user
Information, thus using the TV program information as the TV program information recommended.
Method provided in an embodiment of the present invention determines TV by the way that crowd characteristic weighted value is arranged for TV programme in advance
Program targetedly recommends TV Festival to it to push through the crowd characteristic of user for the interest-degree information of different crowd
Mesh information improves the enthusiasm that user participates in interaction project.Convenient for TV programme rating crowd in the mistake of video of televising
Cheng Zhong understands interactive information in real time, and by interactive information, participates in the interaction of TV programme, and user is attracted to participate in televising
The rating of video with interact, improve the audience ratings of TV programme, and enhance user participation interactivity and visual experience.
The embodiment of the present invention also provides a kind of interactive television system recommendation section destination device, referring to Fig. 3, comprising: setting mould
The program weight values of interactive TV program are arranged for being directed to the crowd characteristic information of user in block 31；Request module 32,
For obtaining the inquiry request information of user terminal；Determining module 33 is determined for the crowd characteristic information according to the user
Interactive TV program information；Sending module 34, for the television program recommendations information to be sent to the user terminal.
Preferably, setup module 31 includes: the first setting unit, for according to all kinds of interactive TV program information with it is all kinds of
The first weighted value of interactive TV program is arranged in the degree of association of occupational information.
Preferably, further includes: the second setting unit, for according to interactive TV program play time and user's each age group
The second weighted value of interactive TV program is arranged in audience ratings ratio.
Preferably, further includes: third setting unit, for being received according to the classification and user's each age group of interactive TV program
Depending on rate ratio, the third weighted value of interactive TV program is set.
Preferably, determining module 33 includes: weight acquiring unit, for the crowd characteristic information according to the user, is obtained
Take the program weight values for the interactive TV program that will be played；Selection unit, for the highest interaction electricity of select programs weighted value
Depending on program as identified interactive TV program information.
The present embodiment is the Installation practice of the corresponding above method, and the description implemented referring to the above method is embodied,
This, repeats no more.
Device provided in an embodiment of the present invention determines TV by the way that crowd characteristic weighted value is arranged for TV programme in advance
Program targetedly recommends TV Festival to it to push through the crowd characteristic of user for the interest-degree information of different crowd
Mesh information improves the enthusiasm that user participates in interaction project.Convenient for TV programme rating crowd in the mistake of video of televising
Cheng Zhong understands interactive information in real time, and by interactive information, participates in the interaction of TV programme, and user is attracted to participate in televising
The rating of video with interact, improve the audience ratings of TV programme, and enhance user participation interactivity and visual experience.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The shape for the computer program product implemented in usable storage medium (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (2)
1. a kind of method that interactive television system recommends program characterized by comprising
For the crowd characteristic information of user, the program weight values of interactive TV program are set, comprising:
According to the degree of association of all kinds of interactive TV program information and all kinds of occupational information, the first weight of interactive TV program is set
Value；
According to interactive TV program play time and user's each age group audience ratings ratio, the second power of interactive TV program is set
Weight values；
According to the classification of interactive TV program and user's each age group audience ratings ratio, the third weight of interactive TV program is set
Value；
Obtain the inquiry request information of user terminal；
According to the crowd characteristic information of the user, the program weight values for the interactive TV program that will be played are obtained；
The highest interactive TV program of select programs weighted value is as identified interactive TV program information；
The television program recommendations information is sent to the user terminal.
2. a kind of interactive television system recommends section destination device characterized by comprising setup module, for for user's
The program weight values of interactive TV program are arranged in crowd characteristic information；
Setup module includes the first setting unit, the second setting unit and third setting unit, wherein first setting unit
For the degree of association according to all kinds of interactive TV program information and all kinds of occupational information, the first weight of interactive TV program is set
Value；Second setting unit is used for according to interactive TV program play time and user's each age group audience ratings ratio, setting
Second weighted value of interactive TV program；The third setting unit is used for classification and user's each year according to interactive TV program
Age section audience ratings ratio, is arranged the third weighted value of interactive TV program；
Request module, for obtaining the inquiry request information of user terminal；
Determining module includes weight acquiring unit and selection unit, wherein the weight acquiring unit is used for according to the user
Crowd characteristic information, obtain the program weight values of interactive TV program that will be played；The selection unit is for choosing section
The highest interactive TV program of mesh weighted value is as identified interactive TV program information；
Sending module, for the television program recommendations information to be sent to the user terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510823200.1A CN105392046B (en) | 2015-11-24 | 2015-11-24 | A kind of interactive television system recommends the method and device of program |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510823200.1A CN105392046B (en) | 2015-11-24 | 2015-11-24 | A kind of interactive television system recommends the method and device of program |
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| Publication Number | Publication Date |
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| CN105392046A CN105392046A (en) | 2016-03-09 |
| CN105392046B true CN105392046B (en) | 2019-04-26 |
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| CN201510823200.1A Expired - Fee Related CN105392046B (en) | 2015-11-24 | 2015-11-24 | A kind of interactive television system recommends the method and device of program |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106803973B (en) * | 2017-01-18 | 2020-02-04 | 华数传媒网络有限公司 | Intelligent television program arranging method |
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| CN102184235A (en) * | 2011-05-13 | 2011-09-14 | 广州星海传媒有限公司 | Set top box-based digital television program recommending method and system |
| CN102523511A (en) * | 2011-11-09 | 2012-06-27 | 中国传媒大学 | Network program aggregation and recommendation system and network program aggregation and recommendation method |
| CN102957722A (en) * | 2011-08-24 | 2013-03-06 | 苏州工业园区辰烁软件科技有限公司 | Network service Method and system for generating personalized recommendation |
| CN103634622A (en) * | 2013-08-19 | 2014-03-12 | 中山大学深圳研究院 | Program management system based on user classification |
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2015
- 2015-11-24 CN CN201510823200.1A patent/CN105392046B/en not_active Expired - Fee Related
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1275866A (en) * | 1992-12-09 | 2000-12-06 | 发现通讯公司 | Reprogrammable terminal for recommended program in television program transmission system |
| EP2276253A2 (en) * | 2008-04-24 | 2011-01-19 | Samsung Electronics Co., Ltd. | Method and apparatus for recommending broadcast contents |
| CN102184235A (en) * | 2011-05-13 | 2011-09-14 | 广州星海传媒有限公司 | Set top box-based digital television program recommending method and system |
| CN102957722A (en) * | 2011-08-24 | 2013-03-06 | 苏州工业园区辰烁软件科技有限公司 | Network service Method and system for generating personalized recommendation |
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| CN105392046A (en) | 2016-03-09 |
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Denomination of invention: A method and device for recommending programs in interactive TV system Effective date of registration: 20210104 Granted publication date: 20190426 Pledgee: Inner Mongolia Huipu Energy Co.,Ltd. Pledgor: Tvmining (BEIJING) Technology Co., Ltd. Registration number: Y2020990001518 |
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