CN105120346A - Television interactive system interactive access method - Google Patents
Television interactive system interactive access method Download PDFInfo
- Publication number
- CN105120346A CN105120346A CN201510522911.5A CN201510522911A CN105120346A CN 105120346 A CN105120346 A CN 105120346A CN 201510522911 A CN201510522911 A CN 201510522911A CN 105120346 A CN105120346 A CN 105120346A
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- CN
- China
- Prior art keywords
- interactive
- television
- information
- television video
- interaction
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
- H04N21/4627—Rights management associated to the content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a television interactive system interactive access method, used for attracting users to access to the interaction of television playing videos in a television video playing process. The method comprises: scanning the two-dimensional code on a television video picture to obtain television video interactive access information; and determining the information. According to the invention, a user utilizes a mobile terminal to obtain the television video interactive information, employs the terminal to scan the two-dimensional code on a television video picture to obtain the interactive access information of a television interactive system in a television video playing process, and conveniently and rapidly accesses to the television interactive system after determination; an application server configures user information and awards information on the television video picture, and attracts the user to participate in watching and interacting with a television playing video through displayed interactive information and awards information, thereby increasing the ratings of television programs, and improving user participation interactivity and visual experience.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of interactive cut-in method of TV interaction systems.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How to utilize the function of mobile terminal, in the process of televising video, attract user in conjunction with the function of mobile terminal, the interactive event accessing video of televising is a problem demanding prompt solution in Polarizations for Target Discrimination in Clutter process.
Summary of the invention
The invention provides a kind of interactive cut-in method of TV interaction systems, in order in the process of televising video, attract user to access the interaction of video of televising.
The invention provides a kind of interactive cut-in method of TV interaction systems, comprising: the 2 D code information on scanning television video picture, obtain the interactive access information of television video; Confirmation operation is carried out to the interactive access information of obtained television video.
Wherein, described confirmation operation is carried out to the interactive access information of obtained television video after, also comprise: receive the interactive interface information participating in described television video.
Wherein, described reception also comprises: by described interactive interface, the response message for described interaction is sent to application server after participating in the interactive interface information of described television video.
Wherein, described by described interactive interface, after the response message for described interaction is sent to application server, also comprise: described application server, according to the rule preset, determines the interactive feedback information for the terminal participating in described interaction.
Wherein, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises: the user profile of described terminal is sent television content server; The head image information of described user, by television control centre, is configured on described television video picture by described television content server.
Wherein, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises: described interactive feedback information is sent television content server; Described interactive feedback information, by television control centre, is configured on described television video picture by described television content server.
Wherein, described television content server, by television control centre, before being configured on described television video picture, also comprises: synthesize the user profile of described terminal and described interactive feedback information by described interactive feedback information.
Wherein, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises: send described interactive feedback information to described terminal.
Wherein, the 2 D code information on described scanning television video picture, before obtaining the interactive access information of television video, also comprises: Quick Response Code corresponding for the access information participating in interactive information is presented at television video picture.
Wherein, described the Quick Response Code participating in the access information of interactive information corresponding is presented at television video picture, also comprises: generate the overlay image covering Quick Response Code corresponding to the access information that described television video picture comprises described participation interactive information; By the video and graph compound of described overlay image and described television video content.
The present invention is by providing a kind of interactive cut-in method of TV interaction systems, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, utilize the Quick Response Code on terminal scanning television video, obtain the interactive access information of TV interaction systems, can facilitate after confirmation and promptly access interaction systems, application service is by being configured on television video picture by user profile and incentive message, by interactive information and the incentive message of display, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the interactive cut-in method of a kind of TV interaction systems that Fig. 1 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of interactive cut-in method of TV interaction systems, see Fig. 1, comprising:
S100 scans the 2 D code information on television video picture, obtains the interactive access information of television video;
Application server produces image in 2 D code according to interactive access information, and two-dimension code image is configured on the television video of broadcasting by television control centre.
The mobile terminal that user utilizes popularity rate high, scans the image in 2 D code on television video picture, can obtain the access information of TV interaction.
S200 carries out confirmation operation to the interactive access information of obtained television video.
User is by confirming the access information of the TV interaction obtained after utilizing terminal scanning Quick Response Code, and access television video is interactive.
Preferably, described confirmation operation is carried out to the interactive access information of obtained television video after, also comprise: receive the interactive interface information participating in described television video.
After application server receives the confirmation command information of user, application server sends to the terminal of user the interactive interface information participating in television video interaction.It is interactive that user utilizes this interactive interface to participate in television video.
Preferably, described reception also comprises: by described interactive interface, the response message for described interaction is sent to application server after participating in the interactive interface information of described television video.
User's profit, on this interactive interface, is made response message for television video interactive information, and this response message is sent to application server.
Preferably, described by described interactive interface, after the response message for described interaction is sent to application server, also comprise: described application server, according to the rule preset, determines the interactive feedback information for the terminal participating in described interaction.
Participating in interaction to user to judge, such as correctness, providing the feedback information for participating in after interaction.
Preferably, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises: the user profile of described terminal is sent television content server; The head image information of described user, by television control centre, is configured on described television video picture by described television content server.
The head image information of participating user is presented on television video, strengthens visual experience and the On-site Experience of user.
Preferably, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises: described interactive feedback information is sent television content server; Described interactive feedback information, by television control centre, is configured on described television video picture by described television content server.
To be presented on television video to the feedback information of participating user, such as, the head image information of the prize-winning user of display, strengthens visual experience and the On-site Experience of user.
Preferably, described television content server, by television control centre, before being configured on described television video picture, also comprises: synthesize the user profile of described terminal and described interactive feedback information by described interactive feedback information.
Preferably, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises: send described interactive feedback information to described terminal.
The feedback information of participating user will be sent to the terminal of user.
Preferably, the 2 D code information on described scanning television video picture, before obtaining the interactive access information of television video, also comprises: Quick Response Code corresponding for the access information participating in interactive information is presented at television video picture.
Preferably, be describedly presented at television video picture comprise participating in Quick Response Code corresponding to the access information of interactive information: generate the overlay image covering Quick Response Code corresponding to the access information that described television video picture comprises described participation interactive information; By the video and graph compound of described overlay image and described television video content.
Usually, determine that the image in 2 D code of each interaction will be configured in the positional information in described TV program content information; Generate the overlay image covered on described TV program content information, described interactive feedback information is positioned at the determined position of described overlay image.The video image of described overlay image and described content of TV program is synthesized.Wherein the layer of overlay image is set to transparent, therefore, during with television video imaging importing, can not cover in television video picture.
The present invention is by providing a kind of interactive cut-in method of TV interaction systems, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, utilize the Quick Response Code on terminal scanning television video, obtain the interactive access information of TV interaction systems, can facilitate after confirmation and promptly access interaction systems, application service is by being configured on television video picture by user profile and incentive message, by interactive information and the incentive message of display, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. an interactive cut-in method for TV interaction systems, is characterized in that, comprising:
2 D code information on scanning television video picture, obtains the interactive access information of television video;
Confirmation operation is carried out to the interactive access information of obtained television video.
2. the method for claim 1, is characterized in that, described confirmation operation is carried out to the interactive access information of obtained television video after, also comprise:
Receive the interactive interface information participating in described television video.
3. method as claimed in claim 2, is characterized in that, described reception also comprises after participating in the interactive interface information of described television video:
By described interactive interface, the response message for described interaction is sent to application server.
4. method as claimed in claim 3, is characterized in that, described by described interactive interface, after the response message for described interaction is sent to application server, also comprises:
Described application server, according to the rule preset, determines the interactive feedback information for the terminal participating in described interaction.
5. method as claimed in claim 4, is characterized in that, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises:
The user profile of described terminal is sent television content server;
The head image information of described user, by television control centre, is configured on described television video picture by described television content server.
6. method as claimed in claim 4, is characterized in that, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises:
Described interactive feedback information is sent television content server;
Described interactive feedback information, by television control centre, is configured on described television video picture by described television content server.
7. method as claimed in claim 4, is characterized in that, described television content server, by television control centre, before being configured on described television video picture, also comprises described interactive feedback information:
Synthesize the user profile of described terminal and described interactive feedback information.
8. method as claimed in claim 5, is characterized in that, described application server, according to the rule preset, after determining the interactive feedback information for the terminal participating in described interaction, also comprises:
Described interactive feedback information is sent described terminal.
9. the method for claim 1, is characterized in that, the 2 D code information on described scanning television video picture, before obtaining the interactive access information of television video, also comprises:
Quick Response Code corresponding for the access information participating in interactive information is presented at television video picture.
10. method as claimed in claim 9, is characterized in that, described Quick Response Code corresponding for the access information participating in interactive information is presented at television video picture, also comprises:
Generate the overlay image covering Quick Response Code corresponding to the access information that described television video picture comprises described participation interactive information;
By the video and graph compound of described overlay image and described television video content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510522911.5A CN105120346A (en) | 2015-08-24 | 2015-08-24 | Television interactive system interactive access method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510522911.5A CN105120346A (en) | 2015-08-24 | 2015-08-24 | Television interactive system interactive access method |
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| CN105120346A true CN105120346A (en) | 2015-12-02 |
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| CN201510522911.5A Pending CN105120346A (en) | 2015-08-24 | 2015-08-24 | Television interactive system interactive access method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106303552A (en) * | 2016-08-16 | 2017-01-04 | 成都佳荣科技有限公司 | A kind of television access method based on the Internet |
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Application publication date: 20151202 |