CN105120355A - Television interactive system interactive information detection method - Google Patents

Television interactive system interactive information detection method Download PDF

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Publication number
CN105120355A
CN105120355A CN201510522868.2A CN201510522868A CN105120355A CN 105120355 A CN105120355 A CN 105120355A CN 201510522868 A CN201510522868 A CN 201510522868A CN 105120355 A CN105120355 A CN 105120355A
Authority
CN
China
Prior art keywords
response message
television
interactive
information
decorative picture
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510522868.2A
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Chinese (zh)
Inventor
呼伦夫
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TVM Beijing Technology Co Ltd
Original Assignee
TVM Beijing Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by TVM Beijing Technology Co Ltd filed Critical TVM Beijing Technology Co Ltd
Priority to CN201510522868.2A priority Critical patent/CN105120355A/en
Publication of CN105120355A publication Critical patent/CN105120355A/en
Pending legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H04N21/4363Adapting the video stream to a specific local network, e.g. a Bluetooth® network
    • H04N21/43637Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Analytics of user selections, e.g. selection of programs or purchase activity
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47205End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a television interactive system interactive information detection method, used for attracting users to participate in watching and interacting with television playing videos in a television video playing process. The method comprises: receiving the response information sent by a user terminal; determining the effectiveness of the response information; and determining the response information to be interactive feedback information if the response information is effective. The method generates corresponding response information through an interactive interface, detects the effectiveness of the response information, performs decorative synthesis on effective response information, sends the response information after decorative synthesis to the user terminal and configures the response information after decorative synthesis to television video contents, thereby utilizing the user terminal to participate in television program interaction in a in a television video playing process, sending results or awards information to a user or displaying the results or awards information on a television video picture, attracting the user to participate in watching and interacting with television playing videos, increasing the ratings of television programs, and improving user participation interactivity and visual experience.

Description

A kind of TV interaction systems detects the method for interactive information
Technical field
The present invention relates to Internet technical field, particularly a kind of TV interaction systems detects the method for interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How in the process of televising video, user utilizes the function of mobile terminal, by participating in televising, the interactive information of video sends to server, and rewards according to the participative behavior of interactive information to user participated in or visual processes is a problem demanding prompt solution in TV interaction evolution.
Summary of the invention
The invention provides a kind of TV interaction systems and detect the method for interactive information, in order in the process of televising video, attract user to participate in televising the rating of video with interactive.
The invention provides a kind of method that TV interaction systems detects interactive information, comprising: receive the response message that user terminal sends; Judge that whether described response message is effective; If effectively, then determine interactive feedback information to described response message.
Wherein, before the response message that described reception user terminal sends, also comprise: send to described user terminal and participate in interactive interactive interface.
Wherein, describedly judge whether described response message effectively comprises: if the time receiving described response message is whether within television video interactive predetermined time and whether described response message belongs to preset range, then described response message is effective response message; Otherwise described response message is invalid response message.
Wherein, described response message also comprises after being invalid response message: information invalid for the response message for described interactive information is sent to described terminal.
Wherein, if whether the time receiving described response message is within television video interactive predetermined time and whether described response message belongs to preset range, after then described response message is effective response message, also comprise: be described response message configuration decorative picture; For described decorative picture configured letters information.
Wherein, described be described installation drawing as after configured letters information, also comprise: send described decorative picture to described terminal.
Wherein, described be described installation drawing as after configured letters information, also comprise: send described decorative picture to television content server.
Wherein, described send described decorative picture to television content server after, also comprise: described television content server sends described decorative picture to video control centre; Described decorative picture is configured on television video picture by described video control centre.
Wherein, described decorative picture is configured on television video picture and comprises by described video control centre: by the video and graph compound of described decorative picture and described television video content.
Wherein, described decorative picture and the video image of described television video content are arranged in different layer, and the layer of described decorative picture is transparent.
The present invention is by obtaining interactive interface, utilize interactive interface generation for the response message of interactive information, and the validity of response message is detected, carry out decorating and information synthesis for detecting rear effective response message, response message after decoration and synthesis is sent to user terminal and is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, and the result after interaction or incentive message are sent to user or is presented on television video picture, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of TV interaction systems detection interactive information that Fig. 1 provides for the embodiment of the present invention;
Fig. 2 is the schematic diagram superposing interactive information on television video picture.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of TV interaction systems to detect the method for interactive information, see Fig. 1, comprising:
S100 receives the response message that user terminal sends;
In order to improve TV audience rating, when user's TV reception, the interactive information that video screen shows can be seen dynamically, while watching, participating in the interaction of TV programme.
User terminal obtains and participates in interface, the platform that user terminal can utilize third party to provide, and such as, micro-letter, access TV interaction systems, also can send to TV interaction systems by the head image information of user.
Preferably, before the response message that described reception user terminal sends, also comprise: send to described user terminal and participate in interactive interactive interface.
S200 judges that whether described response message is effective;
Corresponding television video picture shows the effective time that interactive information participates in, and such as 60 seconds, that is, determine the time of the answer of this interactive information, this time showing is prompted to the user watching program on television video picture.
Preferably, describedly judge whether described response message effectively comprises: if the time receiving described response message is whether within television video interactive predetermined time and whether described response message belongs to preset range, then described response message is effective response message; Otherwise described response message is invalid response message.
When the interactive event designed in advance, response message correct option is subscribed scope, such as, outstanding answer, correct option etc., can reply according to predetermined scope.
Preferably, described response message also comprises after being invalid response message: information invalid for the response message for described interactive information is sent to described terminal.
If S300 is effective, then interactive feedback information is determined to described response message.
Preferably, if whether the time receiving described response message is within television video interactive predetermined time and whether described response message belongs to preset range, after then described response message is effective response message, also comprise: be described response message configuration decorative picture; For described decorative picture configured letters information.
For described response message configuration decorative picture, also can be described decorative picture configured letters information.
Receive an acclaim for response message allocation plan pattern identification goes out this response message and be correct option, such as, winning player, configuration olive branch headring.
Preferably, described be described installation drawing as after configured letters information, also comprise: send described decorative picture to described terminal.
Preferably, described be described installation drawing as after configured letters information, also comprise: send described decorative picture to television content server.
Preferably, described send described decorative picture to television content server after, also comprise: described television content server sends described decorative picture to video control centre; Described decorative picture is configured on television video picture by described video control centre.
Preferably, described decorative picture is configured on television video picture and comprises by described video control centre: by the video and graph compound of described decorative picture and described television video content.
Preferably, described decorative picture and the video image of described television video content are arranged in different layer, and the layer of described decorative picture is transparent.
Determine that described decorative picture will be configured in the positional information in described TV program content information; Generate and cover the overlay image described TV program content information comprising described decorative picture, described decorative picture is positioned at the determined position of described overlay image.The video image of described overlay image and described content of TV program is synthesized.Wherein the layer of overlay image is set to transparent, therefore, during with television video imaging importing, can not cover in television video picture.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The present invention is by obtaining interactive interface, utilize interactive interface generation for the response message of interactive information, and the validity of response message is detected, carry out decorating and information synthesis for detecting rear effective response message, response message after decoration and synthesis is sent to user terminal and is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, and the result after interaction or incentive message are sent to user or is presented on television video picture, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

1. TV interaction systems detects a method for interactive information, it is characterized in that, comprising:
Receive the response message that user terminal sends;
Judge that whether described response message is effective;
If effectively, then determine interactive feedback information to described response message.
2. the method for claim 1, is characterized in that, before the response message that described reception user terminal sends, also comprises:
Send to described user terminal and participate in interactive interactive interface.
3. the method for claim 1, is characterized in that, describedly judges whether described response message effectively comprises:
If the time receiving described response message, whether then described response message was effective response message within television video interactive predetermined time and whether described response message belongs to preset range;
Otherwise described response message is invalid response message.
4. method as claimed in claim 3, it is characterized in that, described response message also comprises after being invalid response message:
Information invalid for response message for described interactive information is sent to described terminal.
5. method as claimed in claim 3, it is characterized in that, if whether the time receiving described response message within television video interactive predetermined time and whether described response message belongs to preset range, then, after described response message is effective response message, also comprises:
For described response message configuration decorative picture;
For described decorative picture configured letters information.
6. method as claimed in claim 5, is characterized in that, described be described installation drawing as after configured letters information, also comprise:
Send described decorative picture to described terminal.
7. method as claimed in claim 5, is characterized in that, described be described installation drawing as after configured letters information, also comprise:
Send described decorative picture to television content server.
8. method as claimed in claim 7, is characterized in that, described send described decorative picture to television content server after, also comprise:
Described television content server sends described decorative picture to video control centre;
Described decorative picture is configured on television video picture by described video control centre.
9. method as claimed in claim 8, it is characterized in that, described decorative picture is configured on television video picture and comprises by described video control centre:
By the video and graph compound of described decorative picture and described television video content.
10. method as claimed in claim 9, it is characterized in that, described decorative picture and the video image of described television video content are arranged in different layer, and the layer of described decorative picture is transparent.
CN201510522868.2A 2015-08-24 2015-08-24 Television interactive system interactive information detection method Pending CN105120355A (en)

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Application Number Priority Date Filing Date Title
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108322764A (en) * 2017-01-18 2018-07-24 阿里巴巴集团控股有限公司 Real-time interactive implementation method and device
CN108881956A (en) * 2018-06-07 2018-11-23 腾讯科技(深圳)有限公司 A kind of live stream transmission method, device and relevant device

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CN102263993A (en) * 2011-09-02 2011-11-30 上海文广互动电视有限公司 User information management method for interactive studio
CN102843599A (en) * 2012-09-27 2012-12-26 北京导视互动网络技术有限公司 Interaction method and system of television program
CN103634681A (en) * 2013-11-29 2014-03-12 腾讯科技(成都)有限公司 Method, device, client end, server and system for live broadcasting interaction
US20140132634A1 (en) * 2011-07-21 2014-05-15 Tencent Technology (Shenzhen) Company Limited Method And Apparatus For Recognizing Target Object At Machine Side in Human-Machine Interaction

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Publication number Priority date Publication date Assignee Title
WO2011143881A1 (en) * 2010-05-20 2011-11-24 中兴通讯股份有限公司 Method, system and back-to-back user agent for realizing mobile terminal television interaction
US20140132634A1 (en) * 2011-07-21 2014-05-15 Tencent Technology (Shenzhen) Company Limited Method And Apparatus For Recognizing Target Object At Machine Side in Human-Machine Interaction
CN102263993A (en) * 2011-09-02 2011-11-30 上海文广互动电视有限公司 User information management method for interactive studio
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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108322764A (en) * 2017-01-18 2018-07-24 阿里巴巴集团控股有限公司 Real-time interactive implementation method and device
CN108881956A (en) * 2018-06-07 2018-11-23 腾讯科技(深圳)有限公司 A kind of live stream transmission method, device and relevant device
CN108881956B (en) * 2018-06-07 2022-01-04 腾讯科技(深圳)有限公司 Live stream transmission method and device and related equipment

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