CN105208454A - Method and device for pushing interaction information of television interaction system - Google Patents
Method and device for pushing interaction information of television interaction system Download PDFInfo
- Publication number
- CN105208454A CN105208454A CN201510626871.9A CN201510626871A CN105208454A CN 105208454 A CN105208454 A CN 105208454A CN 201510626871 A CN201510626871 A CN 201510626871A CN 105208454 A CN105208454 A CN 105208454A
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- CN
- China
- Prior art keywords
- user terminal
- information
- interaction
- interactive information
- pushing
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
Abstract
The invention discloses a method and device for pushing interaction information of a television interaction system. The method and the device are used for obtaining information relevant to a television program through the interaction information overlapped on videos of the television program and functions of mobile terminals, and participating in watching and interaction of the videos played by television sets. The method includes the steps of obtaining television program information, determining the speciality classification of the television program, determining user terminals for pre-pushing interaction according to the speciality classification, and pushing the interaction information to the user terminals. The interaction information is analyzed, forecasted interaction information is configured on television video content, and therefore users possibly watching the television videos can participate in watching and interaction of the videos played by the television sets through the mobile terminals; the interaction information is pushed to the users most possibly participating in interaction, and therefore the users can be attracted to participate in watching and interaction of the videos played by the television sets, the audience rating of the television program is increased, and interactivity of user participation and vision experience are enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method and device pushing TV interaction systems interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, and how attracting user to utilize the interaction of mobile terminal participation TV programme, is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and the device that push TV interaction systems interactive information, in order to the interactive information by being superimposed upon on the video of TV programme, in conjunction with the function of mobile terminal, obtain the information relevant to TV programme, the rating of the video that participates in televising is with interactive.
The invention provides a kind of method pushing TV interaction systems interactive information, comprising: obtain TV program information; Determine the career field of described TV programme; According to described career field, determine the pre-user terminal pushing interaction; Interactive information is pushed to described user terminal.
Wherein, push interactive information to described user terminal to comprise: push interactive selection information to described user terminal; Receive the confirmation for described selection information that described user terminal sends; According to described confirmation, push interactive information to described user terminal.
Wherein, according to described career field, determine the pre-user terminal pushing interaction, comprising: from the record data of TV interaction systems, choose the user terminal information of the interaction participating in described career field; Described user terminal is pushed interactive user terminal as pre-.
Wherein, push interactive information to described user terminal to comprise: the professional coefficient obtaining described TV programme; To the interactive information that described user terminal propelling movement degree-of-difficulty factor and TV programme specialty coefficient adapt.
Wherein, after described user terminal pushes interactive information, also comprise: obtain the response message of described user terminal for described interactive information; According to described response message, push the interactive information of degree-of-difficulty factor higher than described interactive information to described user terminal.
The present invention also provides a kind of device pushing TV interaction systems interactive information, comprising: the first acquisition module, for obtaining TV program information; Classification determination module, for determining the career field of described TV programme; Terminal deciding module, for according to described career field, determines the pre-user terminal pushing interaction; First pushing module, for pushing interactive information to described user terminal.
Wherein, described first pushing module comprises: selected cell, for pushing interactive selection information to described user terminal; Receiving element, for receiving the confirmation for described selection information that described user terminal sends; First push unit, for according to described confirmation, pushes interactive information to described user terminal.
Wherein, described terminal deciding module comprises: choose unit, for from the record data of TV interaction systems, chooses the user terminal information of the interaction participating in described career field; Determining unit, for pushing interactive user terminal using described user terminal as pre-.
Wherein, described first pushing module comprises: the first acquiring unit, for obtaining the professional coefficient of described TV programme; Second push unit, for the interactive information adapted to described user terminal propelling movement degree-of-difficulty factor and TV programme specialty coefficient.
Wherein, also comprise: the second acquisition module, for obtaining the response message of described user terminal for described interactive information; Second pushing module, for according to described response message, pushes the interactive information of degree-of-difficulty factor higher than described interactive information to described user terminal.
The present invention is by analyzing interactive information, and predict that interactive information is configured on television video content, the user of video of may watching TV utilizes mobile terminal participate in the televising rating of video interactive, the most possible user participating in interaction is pushed to by interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet pushing the method for TV interaction systems interactive information that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
A kind of theory structure schematic diagram pushing the device of TV interaction systems interactive information that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The invention provides a kind of method pushing TV interaction systems interactive information, see Fig. 1, comprising:
S100 obtains TV program information;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, and see Fig. 2, shown mobile phone screen, participates in the interaction of television video.
According to the information such as classification, reproduction time of TV programme, possible rating community information just can be obtained in advance, thus by information pushing to the larger colony of prediction possibility.
S200 determines the career field of described TV programme;
The user that the career field of described TV programme is possible to some has and very strong watches interest, and from the professional degree of depth, the range of knowledge and the familiarity to this type of program, can obtain possible rating community information in advance.
S300, according to described career field, determines the pre-user terminal pushing interaction;
According to described career field, possible rating colony can be obtained in advance, thus determine the user terminal that can push interaction in advance.
S400 pushes interactive information to described user terminal.
Relevant interactive information is pushed to determined user.
Preferably, push interactive information to described user terminal to comprise: push interactive selection information to described user terminal; Receive the confirmation for described selection information that described user terminal sends; According to described confirmation, push interactive information to described user terminal.
Preferably, according to described career field, determine the pre-user terminal pushing interaction, comprising: from the record data of TV interaction systems, choose the user terminal information of the interaction participating in described career field; Described user terminal is pushed interactive user terminal as pre-.
Preferably, push interactive information to described user terminal to comprise: the professional coefficient obtaining described TV programme; To the interactive information that described user terminal propelling movement degree-of-difficulty factor and TV programme specialty coefficient adapt.
The professional degree of depth of the professional coefficient identification TV programme of described TV programme, if the professional coefficient of TV programme is high, the professional degree of depth of mark TV programme is dark, so will push the high interactive information of degree-of-difficulty factor.
Preferably, after described user terminal pushes interactive information, also comprise: obtain the response message of described user terminal for described interactive information; According to described response message, push the interactive information of degree-of-difficulty factor higher than described interactive information to described user terminal.
If for described interactive information, the response message of described user terminal is correct, so provides the interactive information that user's degree-of-difficulty factor is high again.Interactive interest is participated in keep user.
The device that the embodiment of the present invention provides is by analyzing interactive information, and predict that interactive information is configured on television video content, the user of video of may watching TV utilizes mobile terminal participate in the televising rating of video interactive, the most possible user participating in interaction is pushed to by interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The present invention also provides a kind of device pushing TV interaction systems interactive information, see Fig. 3, comprising: the first acquisition module 31, for obtaining TV program information; Classification determination module 32, for determining the career field of described TV programme; Terminal deciding module 33, for according to described career field, determines the pre-user terminal pushing interaction; First pushing module 34, for pushing interactive information to described user terminal.
Preferably, the first pushing module 34 comprises: selected cell, for pushing interactive selection information to described user terminal; Receiving element, for receiving the confirmation for described selection information that described user terminal sends; First push unit, for according to described confirmation, pushes interactive information to described user terminal.
Preferably, terminal deciding module 33 comprises: choose unit, for from the record data of TV interaction systems, chooses the user terminal information of the interaction participating in described career field; Determining unit, for pushing interactive user terminal using described user terminal as pre-.
Preferably, the first pushing module 34 comprises: the first acquiring unit, for obtaining the professional coefficient of described TV programme; Second push unit, for the interactive information adapted to described user terminal propelling movement degree-of-difficulty factor and TV programme specialty coefficient.
Preferably, also comprise: the second acquisition module, for obtaining the response message of described user terminal for described interactive information; Second pushing module, for according to described response message, pushes the interactive information of degree-of-difficulty factor higher than described interactive information to described user terminal.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides is by analyzing interactive information, and predict that interactive information is configured on television video content, the user of video of may watching TV utilizes mobile terminal participate in the televising rating of video interactive, the most possible user participating in interaction is pushed to by interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. push a method for TV interaction systems interactive information, it is characterized in that, comprising:
Obtain TV program information;
Determine the career field of described TV programme;
According to described career field, determine the pre-user terminal pushing interaction;
Interactive information is pushed to described user terminal.
2. the method for claim 1, is characterized in that, pushes interactive information comprise to described user terminal:
Interactive selection information is pushed to described user terminal;
Receive the confirmation for described selection information that described user terminal sends;
According to described confirmation, push interactive information to described user terminal.
3. the method for claim 1, is characterized in that, according to described career field, determines the pre-user terminal pushing interaction, comprising:
From the record data of TV interaction systems, choose the user terminal information of the interaction participating in described career field;
Described user terminal is pushed interactive user terminal as pre-.
4. the method for claim 1, is characterized in that, pushes interactive information comprise to described user terminal:
Obtain the professional coefficient of described TV programme;
To the interactive information that described user terminal propelling movement degree-of-difficulty factor and TV programme specialty coefficient adapt.
5. the method for claim 1, is characterized in that, after described user terminal pushes interactive information, also comprises:
Obtain the response message of described user terminal for described interactive information;
According to described response message, push the interactive information of degree-of-difficulty factor higher than described interactive information to described user terminal.
6. push a device for TV interaction systems interactive information, it is characterized in that, comprising:
First acquisition module, for obtaining TV program information;
Classification determination module, for determining the career field of described TV programme;
Terminal deciding module, for according to described career field, determines the pre-user terminal pushing interaction;
First pushing module, for pushing interactive information to described user terminal.
7. device as claimed in claim 6, it is characterized in that, described first pushing module comprises:
Selected cell, for pushing interactive selection information to described user terminal;
Receiving element, for receiving the confirmation for described selection information that described user terminal sends;
First push unit, for according to described confirmation, pushes interactive information to described user terminal.
8. device as claimed in claim 6, it is characterized in that, described terminal deciding module comprises:
Choose unit, for from the record data of TV interaction systems, choose the user terminal information of the interaction participating in described career field;
Determining unit, for pushing interactive user terminal using described user terminal as pre-.
9. device as claimed in claim 6, it is characterized in that, described first pushing module comprises:
First acquiring unit, for obtaining the professional coefficient of described TV programme;
Second push unit, for the interactive information adapted to described user terminal propelling movement degree-of-difficulty factor and TV programme specialty coefficient.
10. device as claimed in claim 6, is characterized in that, also comprise:
Second acquisition module, for obtaining the response message of described user terminal for described interactive information;
Second pushing module, for according to described response message, pushes the interactive information of degree-of-difficulty factor higher than described interactive information to described user terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510626871.9A CN105208454A (en) | 2015-09-28 | 2015-09-28 | Method and device for pushing interaction information of television interaction system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510626871.9A CN105208454A (en) | 2015-09-28 | 2015-09-28 | Method and device for pushing interaction information of television interaction system |
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| CN105208454A true CN105208454A (en) | 2015-12-30 |
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| CN201510626871.9A Pending CN105208454A (en) | 2015-09-28 | 2015-09-28 | Method and device for pushing interaction information of television interaction system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112788268A (en) * | 2020-12-29 | 2021-05-11 | 深圳Tcl数字技术有限公司 | Information pushing method based on video recording, smart television and storage medium |
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