CN105407391A - Method and device for configuring interactive information for interactive television system - Google Patents
Method and device for configuring interactive information for interactive television system Download PDFInfo
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- CN105407391A CN105407391A CN201510821510.XA CN201510821510A CN105407391A CN 105407391 A CN105407391 A CN 105407391A CN 201510821510 A CN201510821510 A CN 201510821510A CN 105407391 A CN105407391 A CN 105407391A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and device for configuring interactive information for an interactive television system, and is used for pushing suitable interactive information to users intentionally and strategically according to the feature information of users and further attracting users to participate in interaction with television programs by utilizing mobile terminals; the method comprises the following steps: acquiring information of people groups who are interested in interactive television programs; and according to the information of interest people groups, configuring interactive information for interactive television programs. According to the method and device for configuring interactive information for the interactive television system, provided by the invention, by acquiring the information of people groups who are interested in interactive television programs and setting the difficulty coefficient of the interactive information of interactive television programs, the interactive information of interactive television programs is configured according to the difficulty coefficient, therefore suitable interactive information is pushed to users intentionally and strategically, users are attracted to participate in interaction with television programs by utilizing mobile terminals, the enthusiasm of users for participating in interactive programs is improved, the audience rating of television programs is improved, and both the users' participation interactivity and the users' visual experience are further enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of interactive television system configures method and the device of interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how according to the characteristic information of user, the interactive information adapted is pushed pointedly to user, to attract user to utilize mobile terminal to participate in the interaction of TV programme, it is a problem demanding prompt solution.
Summary of the invention
The invention provides method and the device of a kind of interactive television system configuration interactive information, in order to the characteristic information according to user, push the interactive information adapted pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.
The invention provides the method for a kind of interactive television system configuration interactive information, comprising: the interest crowd information obtaining interactive TV program; According to the interest crowd information of described interactive TV program, it is described interactive TV program configuration interactive information.
Wherein, the described interest crowd information according to described interactive TV program, is described interactive TV program configuration interactive information, comprises: according to the interest crowd information of described interactive TV program, arrange the degree-of-difficulty factor of the interactive information of described interactive TV program; According to described degree-of-difficulty factor, the interactive information of described interactive TV program is set.
Wherein, described according to described degree-of-difficulty factor, before the interactive information of described interactive TV program is set, also comprise: according to predetermined rule, determine the degree-of-difficulty factor of the interactive information that described interactive TV program configures.
Wherein, described according to predetermined rule, determine that the degree-of-difficulty factor of the interactive information that described interactive TV program configures comprises: the interest for described interactive TV program is high level crowd, the degree-of-difficulty factor arranging the interactive information of described interactive TV program is senior; Interest for described interactive TV program is other crowd of middle rank, the degree-of-difficulty factor of the interactive information of described interactive TV program is set for middle rank; Interest for described interactive TV program is low-level crowd, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is rudimentary.
Wherein, the described interest for described interactive TV program is low-level crowd, the degree-of-difficulty factor that the interactive information of described interactive TV program is set be rudimentary after, also comprise: the interest for described interactive TV program is the crowd of "None", the degree-of-difficulty factor arranging the interactive information of described interactive TV program is zero level; Wherein, according to described degree-of-difficulty factor, the interactive information arranging described interactive TV program comprises: be the crowd of "None" for described interest, arranges the interactive information of described interactive TV program.
The present invention also provides a kind of interactive television system to configure the device of interactive information, comprising: acquisition module, for obtaining the interest crowd information of interactive TV program; Configuration module, for the interest crowd information according to described interactive TV program, is described interactive TV program configuration interactive information.
Wherein, described configuration module comprises: difficulty setting unit, for the interest crowd information according to described interactive TV program, arranges the degree-of-difficulty factor of the interactive information of described interactive TV program; Interactive setting unit, for according to described degree-of-difficulty factor, arranges the interactive information of described interactive TV program.
Wherein, also comprise: difficulty determining unit, for according to predetermined rule, determine the degree-of-difficulty factor of the interactive information that described interactive TV program configures.
Wherein, described difficulty determining unit comprises: the first determining unit, is high level crowd for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is senior; Second determining unit, for for the interest of described interactive TV program being other crowd of middle rank, the degree-of-difficulty factor of the interactive information of described interactive TV program is set for middle rank; 3rd determining unit is low-level crowd for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is rudimentary.
Wherein, also comprising: the 4th determining unit, is the crowd of "None" for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is zero level;
Wherein, described interactive setting unit also for being the crowd of "None" for described interest, arranges the interactive information of described interactive TV program.
The present invention is by obtaining by the interest crowd of the content determination interactive TV program of interactive TV program, by interest crowd, configure the degree-of-difficulty factor of the interactive information of described interactive TV program, according to degree-of-difficulty factor, configure the interactive information of described interactive TV program.Thus the interactive information adapted is pushed pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.Improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of interactive television system configuration interactive information that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of a kind of interactive television system configuration interactive information that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of interactive television system to configure the method for interactive information, see Fig. 1, comprising:
S100 obtains the interest crowd information of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
According to the content character of interactive TV program, determine the interest crowd information of interactive TV program.Such as, the television content of TV programme 1 relates to the information such as music, the age in past, young idol, therefore, determines that the interest crowd information of TV programme 1 is for old and young accordingly.
S200, according to the interest crowd information of described interactive TV program, is described interactive TV program configuration interactive information.
According to the interest crowd information of described interactive TV program, be described interactive TV program configuration interactive information, such as, the interactive information of above-mentioned TV programme 1 is mainly for old and young.
Preferably, the described interest crowd information according to described interactive TV program, for described interactive TV program configuration interactive information, comprising: according to the interest crowd information of described interactive TV program, the degree-of-difficulty factor of the interactive information of described interactive TV program is set; According to described degree-of-difficulty factor, the interactive information of described interactive TV program is set.
By the interest crowd information of described interactive TV program determined, the degree-of-difficulty factor of the interactive information of described interactive TV program is set, such as, the interest crowd information of above-mentioned TV programme 1 is old and young, the interactive information of TV programme 1 is mainly for old and young, determine the degree-of-difficulty factor of the interactive information mainly for old interacting group, such as, 3,4 and 5, determine the degree-of-difficulty factor of the interactive information mainly for young interacting group, such as, 2,4 and 6, according to described degree-of-difficulty factor, the interactive information of described interactive TV program is set.
Preferably, described according to described degree-of-difficulty factor, before the interactive information of described interactive TV program is set, also comprise: according to predetermined rule, determine the degree-of-difficulty factor of the interactive information that described interactive TV program configures.
According to predetermined rule, determine the degree-of-difficulty factor of the interactive information that described interactive TV program configures.Such as, for the interest crowd information of interactive TV program, the degree-of-difficulty factor of higher interactive information is set for these crowds, and for the non-interest crowd information of interactive TV program, the degree-of-difficulty factor of lower interactive information is set for these crowds, such as, teenager, to past tense generation and idol strange, the degree-of-difficulty factor of lower interactive information is set, and more responsive to music, the degree-of-difficulty factor arranging interactive information is higher a little.
Preferably, the described interest crowd information according to described interactive TV program, the degree-of-difficulty factor of the interactive information of described interactive TV program is set, comprise: the interest for described interactive TV program is high level crowd, the degree-of-difficulty factor arranging the interactive information of described interactive TV program is senior;
Preferably, the interest for described interactive TV program is other crowd of middle rank, arranges the degree-of-difficulty factor of the interactive information of described interactive TV program for middle rank;
Preferably, the interest for described interactive TV program is low-level crowd, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is rudimentary.
According to the content character of interactive TV program, determine the interest crowd information of interactive TV program.Such as, the television content of TV programme 1 relates to the information such as music, the age in past, young idol, therefore, determine that the interest crowd information of TV programme 1 is for old and young accordingly, thus determine the interest of crowd for described interactive TV program, such as, for TV programme 1, old group is high level crowd for the interest of described interactive TV program, youth group is other crowd of middle rank for the interest of described interactive TV program, and juvenile colony is low-level crowd for the interest of described interactive TV program.
Preferably, the described interest for described interactive TV program is low-level crowd, the degree-of-difficulty factor that the interactive information of described interactive TV program is set be rudimentary after, also comprise:
Interest for described interactive TV program is the crowd of "None", and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is zero level.Afterwards, for described crowd, the interactive information of described interactive TV program is set.
The method that the embodiment of the present invention provides is by obtaining by the interest crowd of the content determination interactive TV program of interactive TV program, by interest crowd, configure the degree-of-difficulty factor of the interactive information of described interactive TV program, according to degree-of-difficulty factor, configure the interactive information of described interactive TV program.Thus the interactive information adapted is pushed pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.Improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The embodiment of the present invention also provides a kind of interactive television system to configure the device of interactive information, see Fig. 3, comprising: program acquisition module 31, for obtaining the interest crowd information of interactive TV; Configuration module 32, for the interest crowd information according to described interactive TV program, is described interactive TV program configuration interactive information.
Preferably, configuration module 32 comprises: difficulty setting unit, for the interest crowd information according to described interactive TV program, arranges the degree-of-difficulty factor of the interactive information of described interactive TV program; Interactive setting unit, for according to described degree-of-difficulty factor, arranges the interactive information of described interactive TV program.
Preferably, configuration module 32 also comprises: determining unit, for according to predetermined rule, determines the degree-of-difficulty factor of the interactive information that described interactive TV program configures.
Preferably, described difficulty setting unit comprises: first arranges subelement, is high level crowd for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is senior; Second arranges subelement, for for the interest of described interactive TV program being other crowd of middle rank, and, the degree-of-difficulty factor of the interactive information of described interactive TV program is set for middle rank; 3rd arranges subelement, is low-level crowd for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is rudimentary.
Preferably, described difficulty setting unit also comprises: the 4th arranges subelement, for being the crowd of "None" for the interest of described interactive TV program, is set to the interest of the interactive information of described interactive TV program for described crowd.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
The device that the embodiment of the present invention provides is by obtaining by the interest crowd of the content determination interactive TV program of interactive TV program, by interest crowd, configure the degree-of-difficulty factor of the interactive information of described interactive TV program, according to degree-of-difficulty factor, configure the interactive information of described interactive TV program.Thus the interactive information adapted is pushed pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.Improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for interactive television system configuration interactive information, is characterized in that, comprising:
Obtain the interest crowd information of interactive TV program;
According to the interest crowd information of described interactive TV program, it is described interactive TV program configuration interactive information.
2. the method for claim 1, is characterized in that, the described interest crowd information according to described interactive TV program, is described interactive TV program configuration interactive information, comprises:
According to the interest crowd information of described interactive TV program, the degree-of-difficulty factor of the interactive information of described interactive TV program is set;
According to described degree-of-difficulty factor, the interactive information of described interactive TV program is set.
3. method as claimed in claim 2, is characterized in that, described according to described degree-of-difficulty factor, before arranging the interactive information of described interactive TV program, also comprises:
According to predetermined rule, determine the degree-of-difficulty factor of the interactive information that described interactive TV program configures.
4. method as claimed in claim 3, is characterized in that, described according to predetermined rule, determines that the degree-of-difficulty factor of the interactive information that described interactive TV program configures comprises:
Interest for described interactive TV program is high level crowd, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is senior;
Interest for described interactive TV program is other crowd of middle rank, the degree-of-difficulty factor of the interactive information of described interactive TV program is set for middle rank;
Interest for described interactive TV program is low-level crowd, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is rudimentary.
5. method as claimed in claim 4, it is characterized in that, the described interest for described interactive TV program is low-level crowd, the degree-of-difficulty factor that the interactive information of described interactive TV program is set be rudimentary after, also comprise:
Interest for described interactive TV program is the crowd of "None", and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is zero level;
Wherein, according to described degree-of-difficulty factor, the interactive information arranging described interactive TV program comprises: be the crowd of "None" for described interest, arranges the interactive information of described interactive TV program.
6. a device for interactive television system configuration interactive information, is characterized in that, comprising:
Acquisition module, for obtaining the interest crowd information of interactive TV program;
Configuration module, for the interest crowd information according to described interactive TV program, is described interactive TV program configuration interactive information.
7. device as claimed in claim 6, it is characterized in that, described configuration module comprises:
Difficulty setting unit, for the interest crowd information according to described interactive TV program, arranges the degree-of-difficulty factor of the interactive information of described interactive TV program;
Interactive setting unit, for according to described degree-of-difficulty factor, arranges the interactive information of described interactive TV program.
8. device as claimed in claim 7, is characterized in that, also comprise:
Difficulty determining unit, for according to predetermined rule, determines the degree-of-difficulty factor of the interactive information that described interactive TV program configures.
9. device as claimed in claim 8, it is characterized in that, described difficulty determining unit comprises:
First determining unit is high level crowd for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is senior;
Second determining unit, for for the interest of described interactive TV program being other crowd of middle rank, the degree-of-difficulty factor of the interactive information of described interactive TV program is set for middle rank;
3rd determining unit is low-level crowd for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is rudimentary.
10. device as claimed in claim 9, is characterized in that, also comprise:
4th determining unit is the crowd of "None" for the interest for described interactive TV program, and the degree-of-difficulty factor arranging the interactive information of described interactive TV program is zero level;
Wherein, described interactive setting unit also for being the crowd of "None" for described interest, arranges the interactive information of described interactive TV program.
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| CN201510821510.XA CN105407391A (en) | 2015-11-24 | 2015-11-24 | Method and device for configuring interactive information for interactive television system |
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| CN201510821510.XA CN105407391A (en) | 2015-11-24 | 2015-11-24 | Method and device for configuring interactive information for interactive television system |
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Application publication date: 20160316 |