CN105392059A - Method and device for synchronous display of interactive information of interactive television system - Google Patents

Method and device for synchronous display of interactive information of interactive television system Download PDF

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Publication number
CN105392059A
CN105392059A CN201510821419.8A CN201510821419A CN105392059A CN 105392059 A CN105392059 A CN 105392059A CN 201510821419 A CN201510821419 A CN 201510821419A CN 105392059 A CN105392059 A CN 105392059A
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CN
China
Prior art keywords
interactive information
interactive
information
user
programme
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510821419.8A
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Chinese (zh)
Inventor
呼伦夫
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TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Filing date
Publication date
Application filed by TVM Beijing Technology Co Ltd filed Critical TVM Beijing Technology Co Ltd
Priority to CN201510821419.8A priority Critical patent/CN105392059A/en
Publication of CN105392059A publication Critical patent/CN105392059A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4627Rights management associated to the content

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Security & Cryptography (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a method and device for synchronous display of interactive information of an interactive television system, and is used for configuring interactive information and attracting users to use mobile terminals to participate in interaction of a television program. The method includes the steps of: obtaining television program information and interactive information configured for a television program; and configuring the interactive information in the television program, and sending the interactive information to user terminals at the same time. The method and device provided by the invention synchronously display the interactive information of user participation on a television video picture and user terminal interfaces, thereby enabling the users who participate in interaction to synchronously obtain the interactive information to be participated in, enhancing experience of the users, and improving the enthusiasm of the users in participation in an interaction item, so that for a watching population of the television program, in a synchronous playing process of a video played by the television, users who satisfy equal participation conditions obtain an equal victory probability, thereby attracting users to participate in watching and interaction of the video played by the television, improving the audience rating of the television program, and enhancing interactive and visual experience of user participation.

Description

A kind of method of interactive information simultaneous display of interactive television system and device
Technical field
The present invention relates to Internet technical field, particularly a kind of method of interactive information simultaneous display of interactive television system and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of the video that participates in televising are directions of Polarizations for Target Discrimination in Clutter, how to configure interactive information, to attract user to utilize mobile terminal to participate in the interaction of TV programme, it is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and device of interactive information simultaneous display of interactive television system, in order to configure interactive information, utilize mobile terminal to participate in the interaction of TV programme to attract user.
The invention provides a kind of method of interactive information simultaneous display of interactive television system, comprising: obtain TV program information and the interactive information for described TV programme configuration; Described interactive information is configured in described TV programme, and described interactive information is sent to user terminal simultaneously.
Wherein, described described interactive information to be configured in described TV programme, and before described interactive information being sent to user terminal, also to comprise: the log-on message obtaining described user terminal simultaneously.
Wherein, after the log-on message of the described user terminal of described acquisition, also comprise: the class information obtaining described user; Judge whether described user is really weigh user.
Wherein, described described interactive information to be configured in described TV programme, and before described interactive information being sent to user terminal, also to comprise simultaneously: be described interactive information configuration carrying window, and interactive information be configured in this carrying window.
Wherein, described described interactive information to be configured in described TV programme, and described interactive information to be sent to user terminal simultaneously, comprising: for described interactive information arranges identification image; Described identification image is configured in described TV programme; For described interactive information arranges interactive participation interface; Described interaction is participated in interface and sends described user terminal.
The present invention also provides a kind of device of interactive information simultaneous display of interactive television system, comprising: first information acquisition module, for obtaining TV program information and the interactive information for described TV programme configuration; First configuration module, for being configured in described TV programme by described interactive information, and sends to user terminal by described interactive information simultaneously.
Wherein, also comprise: the second data obtaining module, for obtaining the log-on message of described user terminal.
Wherein, also comprise: rank acquisition module, for obtaining the class information of described user; True power module, for judging whether described user is really weigh user.
Wherein, also comprise: the second configuration module, for being described interactive information configuration carrying window, and interactive information is configured in this carrying window.
Wherein, the first configuration module comprises: mark setting unit, for arranging identification image for described interactive information; Dispensing unit, for being configured in described TV programme by described identification image; Interface setting unit, for arranging interactive participation interface for described interactive information; Transmitting element, sends described user terminal for described interaction is participated in interface.
The interactive information simultaneous display that the present invention passes through user to participate in is on television video picture and user terminal interface, thus make the interactive information that user's synchronization gain of participation interaction will participate in, enhance the experience of user, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the synchronous playing process of video of televising, the user meeting equal participation condition obtains equal winning probability, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for the interactive information simultaneous display of a kind of interactive television system that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of the interactive information simultaneous display of a kind of interactive television system that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method of interactive information simultaneous display of interactive television system, see Fig. 1, comprising:
S100 obtains TV program information and is the interactive information that described TV programme configures;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Obtain TV program information and be described TV programme configure interactive information.Usually, interactive television system is that TV programme configures multiple interactive information, so that in television video playing process, attracts user to participate in the relevant interactive event of content of TV program, to obtain the information such as integration, qualification and award constantly.
Described interactive information is configured in described TV programme by S200, and described interactive information is sent to user terminal simultaneously.
Meanwhile, by described interactive information simultaneous display play television program video on and user use user terminal interface on.Make the user of participation interaction obtain the interactive information that will participate in simultaneously.
Preferably, described described interactive information to be configured in described TV programme, and before described interactive information being sent to user terminal, also to comprise: the log-on message obtaining described user terminal simultaneously.
After obtaining the log-on message of user terminal, described interactive information is sent to user terminal, now, television program video picture does not show the interactive information that will participate in, log-on message be arranged on television program video picture, user, after seeing this information, can adopt known method, such as, built-in bar code or input key message (bar code or key message are arranged in described log-on message) is scanned.
Wherein, after the log-on message of the described user terminal of described acquisition, also comprise: the class information obtaining described user; Judge whether described user is really weigh user.
For interactive event setting model information, thus participation activity is made more to be rich in challenge, to improve the enthusiasm of user's participation activity.
Preferably, described described interactive information to be configured in described TV programme, and before described interactive information being sent to user terminal, also to comprise simultaneously: be described interactive information configuration carrying window, and interactive information be configured in this carrying window.
The carrying window arranging different color and shape can make interactive information display have more attractability.
Preferably, described described interactive information to be configured in described TV programme, and described interactive information to be sent to user terminal simultaneously, comprising: for described interactive information arranges identification image; Described identification image is configured in described TV programme; For described interactive information arranges interactive participation interface; Described interaction is participated in interface and sends described user terminal.
Make the spectators of participation interaction synchronously obtain the participation interface of the interactive information that will participate in, and on television video picture simultaneous display interactive information, such as, show this interactive information with the identification image identifying this interactive information.
The interactive information simultaneous display that the present invention passes through user to participate in is on television video picture and user terminal interface, thus make the interactive information that user's synchronization gain of participation interaction will participate in, enhance the experience of user, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the synchronous playing process of video of televising, the user meeting equal participation condition obtains equal winning probability, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of device of interactive information simultaneous display of interactive television system, see Fig. 3, comprising: first information acquisition module 31, for obtaining TV program information and the interactive information for described TV programme configuration; First configuration module 32, for being configured in described TV programme by described interactive information, and sends to user terminal by described interactive information simultaneously.
Preferably, this device also comprises: the second data obtaining module, for obtaining the log-on message of described user terminal.
Preferably, this device also comprises: rank acquisition module, for obtaining the class information of described user; True power module, for judging whether described user is really weigh user.
Preferably, this device also comprises: the second configuration module, for being described interactive information configuration carrying window, and is configured in by interactive information in this carrying window.
Preferably, the first configuration module comprises: mark setting unit, for arranging identification image for described interactive information; Dispensing unit, for being configured in described TV programme by described identification image; Interface setting unit, for arranging interactive participation interface for described interactive information; Transmitting element, sends described user terminal for described interaction is participated in interface.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The interactive information simultaneous display that the present invention passes through user to participate in is on television video picture and user terminal interface, thus make the interactive information that user's synchronization gain of participation interaction will participate in, enhance the experience of user, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the synchronous playing process of video of televising, the user meeting equal participation condition obtains equal winning probability, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

1. a method for the interactive information simultaneous display of interactive television system, is characterized in that, comprising:
Obtain TV program information and be described TV programme configure interactive information;
Described interactive information is configured in described TV programme, and described interactive information is sent to user terminal simultaneously.
2. the method for claim 1, is characterized in that, is describedly configured in described TV programme by described interactive information, and before described interactive information being sent to user terminal, also comprises simultaneously:
Obtain the log-on message of described user terminal.
3. method as claimed in claim 2, is characterized in that, after the log-on message of the described user terminal of described acquisition, also comprise:
Obtain the class information of described user;
Judge whether described user is really weigh user.
4. method as claimed in claim 3, is characterized in that, is describedly configured in described TV programme by described interactive information, and before described interactive information being sent to user terminal, also comprises simultaneously:
For described interactive information configuration carrying window, and interactive information is configured in this carrying window.
5. method as claimed in claim 4, is characterized in that, is describedly configured in described TV programme by described interactive information, and described interactive information is sent to user terminal simultaneously, comprising:
For described interactive information arranges identification image;
Described identification image is configured in described TV programme;
For described interactive information arranges interactive participation interface;
Described interaction is participated in interface and sends described user terminal.
6. a device for the interactive information simultaneous display of interactive television system, is characterized in that, comprising:
First information acquisition module, for obtaining TV program information and the interactive information for described TV programme configuration;
First configuration module, for being configured in described TV programme by described interactive information, and sends to user terminal by described interactive information simultaneously.
7. device as claimed in claim 6, is characterized in that, also comprise:
Second data obtaining module, for obtaining the log-on message of described user terminal.
8. device as claimed in claim 7, is characterized in that, also comprise:
Rank acquisition module, for obtaining the class information of described user;
True power module, for judging whether described user is really weigh user.
9. device as claimed in claim 8, is characterized in that, also comprise:
Second configuration module, for being described interactive information configuration carrying window, and is configured in interactive information in this carrying window.
10. device as claimed in claim 9, it is characterized in that, the first configuration module comprises:
Mark setting unit, for arranging identification image for described interactive information;
Dispensing unit, for being configured in described TV programme by described identification image;
Interface setting unit, for arranging interactive participation interface for described interactive information;
Transmitting element, sends described user terminal for described interaction is participated in interface.
CN201510821419.8A 2015-11-24 2015-11-24 Method and device for synchronous display of interactive information of interactive television system Pending CN105392059A (en)

Priority Applications (1)

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Application Number Priority Date Filing Date Title
CN201510821419.8A CN105392059A (en) 2015-11-24 2015-11-24 Method and device for synchronous display of interactive information of interactive television system

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109151527A (en) * 2017-06-16 2019-01-04 深圳市新风荣和文化传播有限公司 A kind of television advertising interaction systems and its interactive approach
CN109151528A (en) * 2017-06-16 2019-01-04 深圳市新风荣和文化传播有限公司 A kind of automatic rewarding device of airport TV interaction

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CN101437146A (en) * 2008-12-04 2009-05-20 四川长虹电器股份有限公司 Interactive television system
CN104320703A (en) * 2014-10-30 2015-01-28 深圳市同洲电子股份有限公司 Method, device and system for logging in intelligent television terminal
CN105007517A (en) * 2015-07-27 2015-10-28 天脉聚源(北京)科技有限公司 Method and device for generating interactive information of interactive television system
CN105072502A (en) * 2015-07-29 2015-11-18 天脉聚源(北京)科技有限公司 TV program voting interaction method and device
CN105072497A (en) * 2015-07-27 2015-11-18 天脉聚源(北京)科技有限公司 Method and device for generating interactive TV video signal

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101437146A (en) * 2008-12-04 2009-05-20 四川长虹电器股份有限公司 Interactive television system
CN104320703A (en) * 2014-10-30 2015-01-28 深圳市同洲电子股份有限公司 Method, device and system for logging in intelligent television terminal
CN105007517A (en) * 2015-07-27 2015-10-28 天脉聚源(北京)科技有限公司 Method and device for generating interactive information of interactive television system
CN105072497A (en) * 2015-07-27 2015-11-18 天脉聚源(北京)科技有限公司 Method and device for generating interactive TV video signal
CN105072502A (en) * 2015-07-29 2015-11-18 天脉聚源(北京)科技有限公司 TV program voting interaction method and device

Cited By (2)

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Publication number Priority date Publication date Assignee Title
CN109151527A (en) * 2017-06-16 2019-01-04 深圳市新风荣和文化传播有限公司 A kind of television advertising interaction systems and its interactive approach
CN109151528A (en) * 2017-06-16 2019-01-04 深圳市新风荣和文化传播有限公司 A kind of automatic rewarding device of airport TV interaction

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