CN105392046A - Method and device of interactive television system for recommending program - Google Patents
Method and device of interactive television system for recommending program Download PDFInfo
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- CN105392046A CN105392046A CN201510823200.1A CN201510823200A CN105392046A CN 105392046 A CN105392046 A CN 105392046A CN 201510823200 A CN201510823200 A CN 201510823200A CN 105392046 A CN105392046 A CN 105392046A
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- program
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- user
- weighted value
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and device of an interactive television system for recommending a program, and is used for recommending an interactive television program in a targeted manner so as attract users to use mobile phones to participate in interaction of the television program. The method includes the steps of: directing population feature information of users, setting a configuration program weight value of an interactive television program; obtaining query request information of user terminals; according to the population feature information the users, determining interactive television program information; and sending television program recommendation information to the user terminals. The method and device of the interactive television system for recommending a program determines interestingness information of a television program for different groups of people by setting a population feature weight value for the television program in advance, thereby recommending the television program information to the users in a targeted manner through the population features of the users, improving the enthusiasm of user participation in an interaction item, attracting user participation in watching and interaction of a video played by a television, improving the audience rating of the television program, and enhancing interactivity and visual experience of user participation.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method of interactive television system recommended program and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how according to the interest characteristics of user, specific aim recommends interactive TV program, to attract user to utilize mobile terminal to participate in the interaction of TV programme, it is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and device of interactive television system recommended program, in order to the interest characteristics according to user, specific aim recommends interactive TV program, utilizes mobile terminal to participate in the interaction of TV programme to attract user.
The invention provides a kind of method of interactive television system recommended program, comprising: for the crowd characteristic information of user, the program weight values of interactive TV program is set; Obtain the inquiry request information of user terminal; According to the crowd characteristic information of described user, determine interactive TV program information; Described television program recommendations information is sent to described user terminal.
Wherein, the described crowd characteristic information for user, arranges the program weight values of interactive TV program, comprising: according to the degree of association of all kinds of interactive TV program information and all kinds of occupational information, arrange the first weighted value of interactive TV program.
Wherein, the described degree of association according to all kinds of interactive TV program information and all kinds of occupational information, after configuration first weighted value of interactive TV program is set, also comprise: according to interactive TV program reproduction time and user's each age group audience ratings ratio, the second weighted value of interactive TV program is set.
Wherein, described according to interactive TV program reproduction time and user's each age group audience ratings ratio, after second weighted value of interactive TV program is set, also comprise: according to classification and user's each age group audience ratings ratio of interactive TV program, the 3rd weighted value of interactive TV program is set.
Wherein, the described crowd characteristic information according to described user, determines interactive TV program information, comprising: according to the crowd characteristic information of described user, obtains the program weight values of the interactive TV program that will play; The highest interactive TV program of select programs weighted value is as determined interactive TV program information.
The present invention also provides a kind of device of interactive television system recommended program, comprising: arrange module, for the crowd characteristic information for user, arranges the program weight values of interactive TV program; Acquisition request module, for obtaining the inquiry request information of user terminal; Determination module, for the crowd characteristic information according to described user, determines interactive TV program information; Sending module, for sending to described user terminal by described television program recommendations information.
Wherein, the described module that arranges comprises: the first setting unit, for the degree of association according to all kinds of interactive TV program information and all kinds of occupational information, arranges the first weighted value of interactive TV program.
Wherein, also comprise: the second setting unit, for according to interactive TV program reproduction time and user's each age group audience ratings ratio, the second weighted value of interactive TV program is set.
Wherein, also comprise: the 3rd setting unit, for according to the classification of interactive TV program and user's each age group audience ratings ratio, the 3rd weighted value of interactive TV program is set.
Wherein, described determination module comprises: weights acquiring unit, for the crowd characteristic information according to described user, obtains the program weight values of the interactive TV program that will play; Choose unit, for the highest interactive TV program of select programs weighted value as determined interactive TV program information.
The present invention is by advance for TV programme arranges crowd characteristic weighted value, determine the interest-degree information of TV programme for different crowd, thus push through the crowd characteristic of user, targetedly to its recommending television information, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, real-time understanding interactive information, and pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of interactive television system recommended program that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of a kind of interactive television system recommended program that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method of interactive television system recommended program, see Fig. 1, comprising:
S100, for the crowd characteristic information of user, arranges the program weight values of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Interactive TV program is arranged the weighted value of corresponding proportion for different crowd characteristic information, by the crowd characteristic information of user, to user's recommending television information targetedly.
S200 obtains the inquiry request information of user terminal;
User utilizes user terminal to send inquiry request information to interactive television system, by the user's inquiry request information received, obtains the crowd characteristic information of user.
S300, according to the crowd characteristic information of described user, determines interactive TV program information;
According to the crowd characteristic information of described user, the corresponding weighted value of inquiry interactive TV program, by corresponding weighted value, chooses the TV program information that will recommend.
Described television program recommendations information is sent to described user terminal by S400.
Preferably, the described crowd characteristic information for user, arranges the program weight values of interactive TV program, comprising: according to the degree of association of all kinds of interactive TV program information and all kinds of occupational information, arrange the first weighted value of interactive TV program.
By the program weight values of interactive TV program, the susceptibility of different information to interactive TV program information of crowd characteristic information is identified, thus exploitation right weight values, realize recommending interactive TV program pointedly.
Preferably, the described degree of association according to all kinds of interactive TV program information and all kinds of occupational information, after configuration first weighted value of interactive TV program is set, also comprise: according to interactive TV program reproduction time and user's each age group audience ratings ratio, the second weighted value of interactive TV program is set.
Preferably, described according to interactive TV program reproduction time and user's each age group audience ratings ratio, after second weighted value of interactive TV program is set, also comprise: according to classification and user's each age group audience ratings ratio of interactive TV program, the 3rd weighted value of interactive TV program is set.
Preferably, the described crowd characteristic information according to described user, determines interactive TV program information, comprising: according to the crowd characteristic information of described user, obtains the program weight values of the interactive TV program that will play; The highest interactive TV program of select programs weighted value is as determined interactive TV program information.
The characteristic information of the different aspect in the crowd characteristic information of interactive TV program, such as, in the weighted value that the relation at occupation, age and classification and age is determined, the higher TV programme of weight selection value is as the TV program information of recommendation.Such as, the second weighted value of certain interactive TV program is higher, i.e. the optimal TV program information of the age bracket of identifying user, thus using this TV program information as the TV program information of recommending.
The method that the embodiment of the present invention provides is by advance for TV programme arranges crowd characteristic weighted value, determine the interest-degree information of TV programme for different crowd, thus push through the crowd characteristic of user, targetedly to its recommending television information, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, real-time understanding interactive information, and pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of device of interactive television system recommended program, see Fig. 3, comprising: arrange module 31, for the crowd characteristic information for user, arranges the program weight values of interactive TV program; Acquisition request module 32, for obtaining the inquiry request information of user terminal; Determination module 33, for the crowd characteristic information according to described user, determines interactive TV program information; Sending module 34, for sending to described user terminal by described television program recommendations information.
Preferably, module 31 is set and comprises: the first setting unit, for the degree of association according to all kinds of interactive TV program information and all kinds of occupational information, the first weighted value of interactive TV program is set.
Preferably, also comprise: the second setting unit, for according to interactive TV program reproduction time and user's each age group audience ratings ratio, the second weighted value of interactive TV program is set.
Preferably, also comprise: the 3rd setting unit, for according to the classification of interactive TV program and user's each age group audience ratings ratio, the 3rd weighted value of interactive TV program is set.
Preferably, determination module 33 comprises: weights acquiring unit, for the crowd characteristic information according to described user, obtains the program weight values of the interactive TV program that will play; Choose unit, for the highest interactive TV program of select programs weighted value as determined interactive TV program information.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides is by advance for TV programme arranges crowd characteristic weighted value, determine the interest-degree information of TV programme for different crowd, thus push through the crowd characteristic of user, targetedly to its recommending television information, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, real-time understanding interactive information, and pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for interactive television system recommended program, is characterized in that, comprising:
For the crowd characteristic information of user, the program weight values of interactive TV program is set;
Obtain the inquiry request information of user terminal;
According to the crowd characteristic information of described user, determine interactive TV program information;
Described television program recommendations information is sent to described user terminal.
2. the method for claim 1, is characterized in that, the described crowd characteristic information for user, arranges the program weight values of interactive TV program, comprising:
According to the degree of association of all kinds of interactive TV program information and all kinds of occupational information, the first weighted value of interactive TV program is set.
3. method as claimed in claim 2, is characterized in that, the described degree of association according to all kinds of interactive TV program information and all kinds of occupational information, after arranging configuration first weighted value of interactive TV program, also comprises:
According to interactive TV program reproduction time and user's each age group audience ratings ratio, the second weighted value of interactive TV program is set.
4. method as claimed in claim 3, is characterized in that, described according to interactive TV program reproduction time and user's each age group audience ratings ratio, after arranging the second weighted value of interactive TV program, also comprises:
According to classification and user's each age group audience ratings ratio of interactive TV program, the 3rd weighted value of interactive TV program is set.
5. method as claimed in claim 4, is characterized in that the described crowd characteristic information according to described user is determined interactive TV program information, being comprised:
According to the crowd characteristic information of described user, obtain the program weight values of the interactive TV program that will play;
The highest interactive TV program of select programs weighted value is as determined interactive TV program information.
6. a device for interactive television system recommended program, is characterized in that, comprising:
Module is set, for the crowd characteristic information for user, the program weight values of interactive TV program is set;
Acquisition request module, for obtaining the inquiry request information of user terminal;
Determination module, for the crowd characteristic information according to described user, determines interactive TV program information;
Sending module, for sending to described user terminal by described television program recommendations information.
7. device as claimed in claim 6, it is characterized in that, the described module that arranges comprises:
First setting unit, for the degree of association according to all kinds of interactive TV program information and all kinds of occupational information, arranges the first weighted value of interactive TV program.
8. device as claimed in claim 7, is characterized in that, also comprise:
Second setting unit, for according to interactive TV program reproduction time and user's each age group audience ratings ratio, arranges the second weighted value of interactive TV program.
9. device as claimed in claim 8, is characterized in that, also comprise:
3rd setting unit, for according to the classification of interactive TV program and user's each age group audience ratings ratio, arranges the 3rd weighted value of interactive TV program.
10. device as claimed in claim 9, it is characterized in that, described determination module comprises:
Weights acquiring unit, for the crowd characteristic information according to described user, obtains the program weight values of the interactive TV program that will play;
Choose unit, for the highest interactive TV program of select programs weighted value as determined interactive TV program information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510823200.1A CN105392046B (en) | 2015-11-24 | 2015-11-24 | A kind of interactive television system recommends the method and device of program |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510823200.1A CN105392046B (en) | 2015-11-24 | 2015-11-24 | A kind of interactive television system recommends the method and device of program |
Publications (2)
| Publication Number | Publication Date |
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| CN105392046A true CN105392046A (en) | 2016-03-09 |
| CN105392046B CN105392046B (en) | 2019-04-26 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510823200.1A Expired - Fee Related CN105392046B (en) | 2015-11-24 | 2015-11-24 | A kind of interactive television system recommends the method and device of program |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106803973A (en) * | 2017-01-18 | 2017-06-06 | 华数传媒网络有限公司 | A kind of intelligent arranging method of TV programme |
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| CN103634622A (en) * | 2013-08-19 | 2014-03-12 | 中山大学深圳研究院 | Program management system based on user classification |
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2015
- 2015-11-24 CN CN201510823200.1A patent/CN105392046B/en not_active Expired - Fee Related
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| CN1275866A (en) * | 1992-12-09 | 2000-12-06 | 发现通讯公司 | Reprogrammable terminal for recommended program in television program transmission system |
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| CN105392046B (en) | 2019-04-26 |
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Denomination of invention: A method and device for recommending programs in interactive TV system Effective date of registration: 20210104 Granted publication date: 20190426 Pledgee: Inner Mongolia Huipu Energy Co.,Ltd. Pledgor: Tvmining (BEIJING) Technology Co., Ltd. Registration number: Y2020990001518 |
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