CN105491404A - Method and device for program recommendation of interactive television system - Google Patents
Method and device for program recommendation of interactive television system Download PDFInfo
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- CN105491404A CN105491404A CN201510821369.3A CN201510821369A CN105491404A CN 105491404 A CN105491404 A CN 105491404A CN 201510821369 A CN201510821369 A CN 201510821369A CN 105491404 A CN105491404 A CN 105491404A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Computing Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a device for program recommendation of an interactive television system, which are used for specifically recommending interactive television programs according to interest features of users. The method comprises the following steps of: acquiring user terminal information; determining interest feature information of the user according to the user terminal information; determining interactive television program information according to the interest feature information of the user; and transmitting the interactive television program information to the user terminal. According to the method and the device provided by the invention, by means of configuring a weight value corresponding to the corresponding various interest feature information for the interactive television program, acquiring the interest feature information of the user and specifically recommending the television programs for the user, the method and device have the enthusiasm of the user in participating in interactive projects improved. The method and the device make it convenient for audience groups of the television programs to participate in interaction of the television program during a process of playing a video in the television, and attract the user to participate in watching of the video played in the television, thus, the audience rating of the television programs is improved, and the participation interactivity and visual experience of the user are enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method of interactive television system program commending and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how according to the interest characteristics of user, specific aim recommends interactive TV program, to attract user to utilize mobile terminal to participate in the interaction of TV programme, it is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and device of interactive television system program commending, in order to the interest characteristics according to user, specific aim recommends interactive TV program.
The invention provides a kind of method of interactive television system program commending, comprising: obtain user terminal information; According to described user terminal information, determine the interest characteristics information of user; According to the interest characteristics information of described user, determine interactive TV program information; Described interactive TV program information is sent to described user terminal.
Wherein, before described acquisition user terminal information, also comprising: for each user interest profile, is interactive TV program configuration respective weights value.
Wherein, described for each user interest profile, be interactive TV program configuration respective weights value, comprise: according to the classification information of interactive TV program information and the degree of association of interest characteristics information, the respective weights value of interactive TV program is set.
Wherein, described according to described user terminal information, determine the interest characteristics information of user, comprising: the interaction obtaining described user participates in information; Calculate the participation number of times of different classes of interactive information; According to described participation number of times, determine the interest characteristics information of described user.
Wherein, described according to described user terminal information, determine the interest characteristics information of user, comprising: the interactive feedback information obtaining described user; Calculate the number of times that different classes of interactive information obtains feedback information; According to described number of times, determine the interest characteristics information of described user.
The present invention also provides a kind of device of interactive television system program commending, comprising: acquisition module, for obtaining user terminal information; Interest determination module, for according to described user terminal information, determines the interest characteristics information of user; Program determination module, for the interest characteristics information according to described user, determines interactive TV program information; Sending module, for sending to described user terminal by described interactive TV program information.
Wherein, also comprising: configuration module, for for each user interest profile, is interactive TV program configuration respective weights value.
Wherein, described configuration module comprises: dispensing unit, for according to the classification information of interactive TV program information and the degree of association of interest characteristics information, arranges the respective weights value of interactive TV program.
Wherein, described interest determination module comprises: the first acquiring unit, participates in information for the interaction obtaining described user; First computing unit, for calculating the participation number of times of different classes of interactive information; First determining unit, for according to described participation number of times, determines the interest characteristics information of described user.
Wherein, described interest determination module comprises: the interactive feedback information obtaining described user; Calculate the number of times that different classes of interactive information obtains feedback information; According to described number of times, determine the interest characteristics information of described user.
The present invention is by configuring weighted value corresponding to each interest characteristics information corresponding for interactive TV program, by obtaining the interest characteristics information of user, the TV programme that the weighted value corresponding with the interest characteristics information of user is high is recommended to user, thus by interest characteristics information, targetedly to its recommending television information, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, real-time understanding interactive information, participates in the interaction of TV programme, attracts user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of interactive television system program commending that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of a kind of interactive television system program commending that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method of interactive television system program commending, see Fig. 1, comprising:
S100 obtains user terminal information;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Obtain user terminal information, by user terminal information, determine the characteristic information of user, according to the characteristic information of user, recommend pointedly to participate in interactive interactive TV program.
S200, according to described user terminal information, determines the interest characteristics information of user;
By user terminal information, determine the interest characteristics information of user.
S300, according to the interest characteristics information of described user, determines interactive TV program information;
The interactive TV program information participated in by user, such as, integration obtains information, and interactive feedback information, interactive participation information, determines the interest characteristics information of user, such as, determines that the interest characteristics information of user is tennis information.
Described interactive TV program information is sent to described user terminal by S400.
At the interactive TV program that will play, selector share the interactive TV program of the interest characteristics information at family, and the user terminal sending to described user to use selected interactive TV program.
Preferably, before described acquisition user terminal information, also comprising: for each user interest profile, is interactive TV program configuration respective weights value;
According to the information such as classification, content of interactive TV program, it is described interactive TV program configuration respective weights value.Such as, with the interactive program of sports star, for the weighted value of this interactive TV program configuration amusement class is 60%, and the weighted value configuring sport category for interactive TV program is 70%.
Preferably, described for each user interest profile, be interactive TV program configuration respective weights value, comprise: according to the classification information of interactive TV program information and the degree of association of interest characteristics information, the respective weights value of interactive TV program is set.
If the classification information of interactive TV program information is sport category, so the weighted value of the amusement class of this interactive TV program is configured to high value, such as, is 70%.
Preferably, described according to described user terminal information, determine that the interest characteristics information of user comprises: the interaction obtaining described user participates in information; Calculate the participation number of times of different classes of interactive information; According to described participation number of times, determine the interest characteristics information of described user.
The information of the interactive TV program once participated in by user, thus determine the interest of described user for every class TV interaction program, such as, the classification participating in certain maximum class TV interaction TV programme of number of times is the interest characteristics information of user.
Preferably, described according to described user terminal information, determine that the interest characteristics information of user comprises: the interactive feedback information obtaining described user; Calculate the number of times that different classes of interactive information obtains feedback information; According to described number of times, determine the interest characteristics information of described user.
Once the feedback information that the interactive TV program participated in by user is obtained, thus determine the interest of described user for every class TV interaction program, such as, the classification obtaining certain maximum class TV interaction TV programme of Times of Feedback is the interest characteristics information of user.
The method that the embodiment of the present invention provides is by configuring weighted value corresponding to each interest characteristics information corresponding for interactive TV program, by obtaining the interest characteristics information of user, the TV programme that the weighted value corresponding with the interest characteristics information of user is high is recommended to user, thus by interest characteristics information, targetedly to its recommending television information, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, real-time understanding interactive information, participates in the interaction of TV programme, attracts user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of device of interactive television system program commending, see Fig. 3, comprising: acquisition module 31, for obtaining user terminal information; Interest determination module 32, for according to described user terminal information, determines the interest characteristics information of user; Program determination module 33, for the interest characteristics information according to described user, determines interactive TV program information; Sending module 34, for sending to described user terminal by described interactive TV program information.
Preferably, also comprising: configuration module, for for each user interest profile, is interactive TV program configuration respective weights value.
Preferably, described configuration module comprises: dispensing unit, for according to the classification information of interactive TV program information and the degree of association of interest characteristics information, arranges the respective weights value of interactive TV program.
Preferably, interest determination module 32 comprises: the first acquiring unit, participates in information for the interaction obtaining described user; First computing unit, for calculating the participation number of times of different classes of interactive information; First determining unit, for according to described participation number of times, determines the interest characteristics information of described user.
Preferably, interest determination module 32 comprises: second acquisition unit, for obtaining the interactive feedback information of described user; Second computing unit, obtains the number of times of feedback information for calculating different classes of interactive information; Second determining unit, for according to described number of times, determines the interest characteristics information of described user.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides is by configuring weighted value corresponding to each interest characteristics information corresponding for interactive TV program, by obtaining the interest characteristics information of user, the TV programme that the weighted value corresponding with the interest characteristics information of user is high is recommended to user, thus by interest characteristics information, targetedly to its recommending television information, improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, real-time understanding interactive information, participates in the interaction of TV programme, attracts user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for interactive television system program commending, is characterized in that, comprising:
Obtain user terminal information;
According to described user terminal information, determine the interest characteristics information of user;
According to the interest characteristics information of described user, determine interactive TV program information;
Described interactive TV program information is sent to described user terminal.
2. the method for claim 1, is characterized in that, before described acquisition user terminal information, also comprises:
For each user interest profile, it is interactive TV program configuration respective weights value.
3. method as claimed in claim 2, is characterized in that, described for each user interest profile, is interactive TV program configuration respective weights value, comprises:
According to the classification information of interactive TV program information and the degree of association of interest characteristics information, the respective weights value of interactive TV program is set.
4. the method for claim 1, is characterized in that, described according to described user terminal information, determines the interest characteristics information of user, comprising:
The interaction obtaining described user participates in information;
Calculate the participation number of times of different classes of interactive information;
According to described participation number of times, determine the interest characteristics information of described user.
5. the method for claim 1, is characterized in that, described according to described user terminal information, determines the interest characteristics information of user, comprising:
Obtain the interactive feedback information of described user;
Calculate the number of times that different classes of interactive information obtains feedback information;
According to described number of times, determine the interest characteristics information of described user.
6. a device for interactive television system program commending, is characterized in that, comprising:
Acquisition module, for obtaining user terminal information;
Interest determination module, for according to described user terminal information, determines the interest characteristics information of user;
Program determination module, for the interest characteristics information according to described user, determines interactive TV program information;
Sending module, for sending to described user terminal by described interactive TV program information.
7. device as claimed in claim 6, is characterized in that, also comprise:
Configuration module, for for each user interest profile, is interactive TV program configuration respective weights value.
8. device as claimed in claim 7, it is characterized in that, described configuration module comprises:
Dispensing unit, for according to the classification information of interactive TV program information and the degree of association of interest characteristics information, arranges the respective weights value of interactive TV program.
9. device as claimed in claim 6, it is characterized in that, described interest determination module comprises:
First acquiring unit, participates in information for the interaction obtaining described user;
First computing unit, for calculating the participation number of times of different classes of interactive information;
First determining unit, for according to described participation number of times, determines the interest characteristics information of described user.
10. device as claimed in claim 6, it is characterized in that, described interest determination module comprises:
Second acquisition unit, for obtaining the interactive feedback information of described user;
Second computing unit, obtains the number of times of feedback information for calculating different classes of interactive information;
Second determining unit, for according to described number of times, determines the interest characteristics information of described user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510821369.3A CN105491404A (en) | 2015-11-24 | 2015-11-24 | Method and device for program recommendation of interactive television system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510821369.3A CN105491404A (en) | 2015-11-24 | 2015-11-24 | Method and device for program recommendation of interactive television system |
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| CN105491404A true CN105491404A (en) | 2016-04-13 |
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| CN201510821369.3A Pending CN105491404A (en) | 2015-11-24 | 2015-11-24 | Method and device for program recommendation of interactive television system |
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Cited By (2)
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| CN107273489A (en) * | 2017-06-14 | 2017-10-20 | 掌阅科技股份有限公司 | Content delivery method, electronic equipment and computer-readable storage medium |
| CN111353455A (en) * | 2020-03-06 | 2020-06-30 | 网易（杭州）网络有限公司 | Video content determination method and device, storage medium and electronic equipment |
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Application publication date: 20160413 |