WO2024028943A1 - 動画を視聴する視聴者の行動を集計するライブ配信 - Google Patents

動画を視聴する視聴者の行動を集計するライブ配信 Download PDF

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Publication number
WO2024028943A1
WO2024028943A1 PCT/JP2022/029475 JP2022029475W WO2024028943A1 WO 2024028943 A1 WO2024028943 A1 WO 2024028943A1 JP 2022029475 W JP2022029475 W JP 2022029475W WO 2024028943 A1 WO2024028943 A1 WO 2024028943A1
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WO
WIPO (PCT)
Prior art keywords
video
viewing
viewers
server
aggregation
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2022/029475
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English (en)
French (fr)
Japanese (ja)
Inventor
航 菊地
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Rakuten Mobile Inc
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Rakuten Mobile Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rakuten Mobile Inc filed Critical Rakuten Mobile Inc
Priority to PCT/JP2022/029475 priority Critical patent/WO2024028943A1/ja
Priority to JP2024525223A priority patent/JP7576732B2/ja
Priority to US18/008,612 priority patent/US12610105B2/en
Publication of WO2024028943A1 publication Critical patent/WO2024028943A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programmes or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing

Definitions

  • the present disclosure relates to live distribution that aggregates the actions of viewers who view videos.
  • live commerce As lifestyles change, a form of selling products or services called live commerce is attracting attention.
  • a broadcaster broadcasts a video introducing a specific product, etc., and viewers watching the video can purchase the product online.
  • Patent Document 1 discloses a system that supports buying and selling in live commerce by allowing a distribution user to introduce a specific product online and rewarding the distribution user according to the purchase history of the introduced product. ing.
  • the present disclosure has been made to solve the above-mentioned problems, and aims to provide a technology for understanding behavioral trends of viewers while viewing live streaming.
  • the aggregation system includes a plurality of viewing terminals through which a plurality of viewers view videos, respectively, and an aggregation server.
  • Each of the plurality of viewing terminals uses at least one of the one or more processors included in each terminal to display one or more contents pre-associated with the video while the video is being played. , can be viewed by viewers using each terminal.
  • the aggregation server uses at least one of the one or more processors included in the aggregation server to collect which of the one or more contents is being viewed on each of the plurality of viewing terminals while the video is being played. .
  • the aggregation server then aggregates trends in the number of viewers who were viewing each content of one or more of the plurality of viewers at each playback time of the video.
  • the aggregation server is communicably connected to each of a plurality of viewing terminals on which a plurality of viewers view videos.
  • the aggregation server includes one or more processors, and uses at least one of the one or more processors to determine which of the one or more contents previously associated with the video while the video is being played on each of the plurality of viewing terminals. Collect information on whether the site is being viewed.
  • the aggregation server then aggregates trends in the number of viewers who were viewing each content of one or more of the plurality of viewers at each playback time of the video.
  • the aggregation method is such that, in an aggregation system including a plurality of viewing terminals on which a plurality of viewers view videos, and an aggregation server, each terminal of the plurality of viewing terminals While the video is being played, a viewer using each of the terminals can view one or more contents associated with the video in advance. Further, the aggregation server collects which of the one or more contents is being viewed on each of the plurality of viewing terminals while the video is being played back. Then, the aggregation server aggregates trends in the number of viewers who were viewing each content of one or more of the plurality of viewers at each playback time of the video.
  • FIG. 2 is an explanatory diagram showing cooperation of devices that realize the aggregation system.
  • FIG. 2 is a session diagram showing the state of interaction between a terminal and a server in the first embodiment.
  • FIG. 3 is an explanatory diagram showing an example of an action list.
  • 7 is a flowchart showing the flow of viewing terminal processing in the first embodiment.
  • FIG. 2 is an explanatory diagram showing an example of a screen of a viewing terminal.
  • FIG. 2 is an explanatory diagram showing an example of a screen of a viewing terminal.
  • 7 is a flowchart showing the flow of aggregation server processing in the first embodiment.
  • FIG. 3 is an explanatory diagram showing an example of a report received by the aggregation server.
  • FIG. 7 is a session diagram showing the state of interaction between a terminal and a server in Embodiment 2.
  • FIG. 7 is a flowchart showing the flow of viewing terminal processing in Embodiment 2.
  • FIG. 7 is a flowchart showing the flow of aggregation server processing in Embodiment 2.
  • FIG. 7 is a flowchart showing the flow of providing server processing in Embodiment 2.
  • FIG. 7 is a session diagram showing the state of interaction between a terminal and a server in Embodiment 2.
  • FIG. 7 is a flowchart showing the flow of viewing terminal processing in Embodiment 2.
  • FIG. 7 is a flowchart showing the flow of aggregation server processing in Embodiment 2.
  • FIG. 7 is a flowchart showing the flow of providing server processing in Embodiment 2.
  • FIG. 7 is a session diagram showing the state of interaction between a terminal and a server in Embodiment 2.
  • FIG. 7 is a flowchart showing the flow of viewing terminal processing in
  • Embodiment 1 of the present disclosure will be described below. Note that this embodiment is for explanation purposes only and does not limit the scope of the present disclosure. Therefore, those skilled in the art can adopt embodiments in which each or all of these elements are replaced with equivalents, and these embodiments are also included in the scope of the present disclosure.
  • the aggregation system according to the present embodiment is for providing aggregated data of behavioral trends of viewers who are viewing live distribution in a live video distribution system.
  • one or more servers cooperate with terminals such as smartphones, tablet computers, and personal computers to provide statistics on the actions of viewers while viewing live broadcasts.
  • server and terminal of this embodiment are generally realized by having a computer execute a program, it is also possible to have a dedicated electronic circuit execute the processing.
  • one or more server computers that communicate with a terminal that receives instructions for accessing a video distribution site, etc. execute each function realized by one or more server programs. This is achieved by
  • the terminal according to this embodiment is a terminal computer that implements a smartphone or the like, and can be implemented by executing a terminal program provided by a distribution service provider or operator through a distribution server or the like.
  • a general browser can be used as the terminal program, or a script program that runs on the browser can be used as the terminal program.
  • the app or browser running on the terminal computer communicates with the server of the aggregation system that functions as an app server or web server to aggregate the behavioral trends of viewers who are watching videos on the terminal. It becomes an interface.
  • program executed on server computers and terminal computers are stored in compact disks, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, ROM (Read Only Memory), EEPROM (Electrically Erasable Programmable ROM), flash memory, It can be recorded on a computer-readable non-transitory information storage medium such as a semiconductor memory. This information recording medium can also be distributed and sold independently of the server computer and terminal computer.
  • RAM Random Access Memory
  • the CPU Central Processing Unit
  • the CPU directly reads and executes instructions contained in programs stored in ROM.
  • server programs and terminal programs can be transferred from a distribution server managed by an operator to a server computer via a transitory transmission medium such as a computer communication network, independently of the computer on which the program is executed. It can be distributed and sold to terminal computers, etc.
  • the servers that make up the aggregation system are composed of a plurality of computers
  • the programs that run on each computer are a plurality of different server programs that have different functions and work together. Therefore, the combination of the plurality of programs can be considered as a system program for realizing the aggregation system.
  • a video distribution service used in so-called live commerce will be described as an example.
  • the aggregation system aggregates behavioral trends of viewers who are viewing live videos related to live commerce, and provides statistics thereof.
  • the viewer's actions include, for example, searching for products introduced in the live video on the electronic market, adding them to a so-called electronic cart, and purchasing them on the electronic market.
  • a live video is a video that is distributed by a distributor and is distributed to viewers in real time.
  • the distributor may introduce one product or the like or a plurality of products or the like in the live video.
  • FIG. 1 is an explanatory diagram showing the cooperation of devices that implement the aggregation system of this embodiment.
  • the aggregation system 101 shown in this figure includes a distribution terminal 102, a distribution server 103, viewing terminals 104x, 104y, and 104z, an aggregation server 105, and a provision server 106. These devices are communicably connected to each other via a computer communication network such as the Internet. Note that in this embodiment, the viewing terminals 104x, 104y, and 104z may be simply expressed as the viewing terminal 104.
  • the distribution terminal 102 is used by a distributor who distributes live video, and distributes videos shot, created, edited, etc. by the distributor to the viewing terminals 104x to 104z via the distribution server 103.
  • the distribution terminal 102 also receives statistics related to viewer behavior from the aggregation server 105 and presents them to the distributor.
  • the distribution server 103 distributes the live video distributed by the distribution terminal 102 to the viewing terminals 104x to 104z.
  • the viewing terminals 104x to 104z are used by viewers and play back distributed live videos. Further, the viewing terminals 104x to 104z access the providing server 106 in response to the viewer's operation during live video playback, and receive content.
  • the aggregation server 105 aggregates behavioral trends of viewers who are viewing live videos.
  • the aggregation server 105 provides the distribution terminal 102 with statistics related to viewer behavior, which are the aggregation results, in response to a request from a distributor.
  • the provision server 106 provides content related to an electronic market for buying and selling products and the like.
  • This electronic market products introduced in live videos distributed from the distribution server 103 are sold.
  • the content is, for example, a web page in an electronic market.
  • content may have a particular status. The specific status is, for example, whether a product or service has been added to the electronic cart.
  • FIG. 2 is a session diagram showing how data is exchanged in the aggregation system 101 when a viewer viewing a live video views a web page associated with a product etc. introduced in the live video. be.
  • the distributor introduces one or more products etc. for the purpose of sales promotion in the video that he or she distributes.
  • Streamers are always thinking about how to appeal to their viewers to increase their desire to purchase, and they want to know how their viewers behave based on their appeals.
  • the aggregation system 101 aggregates trends in the number of viewers who took three actions during video playback, and transmits the results to the distributor.
  • the three actions are accessing the provision server 106 and ⁇ browsing the introduction page of the product etc. introduced in the video'', ⁇ adding the product etc. to the electronic cart'', and ⁇ completed payment including the product etc.'' that the page has been viewed.
  • the "introduction page for products, etc.” is called web page A
  • “adding products, etc. to the electronic cart” is called action a or status change
  • the payment completion page including products, etc.” is called web page B.
  • the information regarding the actions of the viewers to be aggregated is associated with the video, and is held by the distribution server 103 as an action list L as shown in FIG.
  • the action list L is notified to the distribution server 103 before the distributor operates the distribution terminal 102 and starts distributing the video.
  • a viewer who uses the viewing terminal 104x is associated with account x
  • a viewer who uses the viewing terminal 104y is associated with account y
  • a viewer who uses the viewing terminal 104z is associated with account z. It is being
  • User information regarding viewers who use viewing terminal 104 is registered in advance and recorded in distribution server 103, aggregation server 105, and provision server 106. This user information includes information regarding the user's account, name, address, telephone number, payment, etc.
  • the distribution terminal 102 distributes the video P to the distribution server 103 in accordance with the operation of the distributor (201).
  • the video P may be a video being broadcast live or may be a video created in advance.
  • the viewing terminal 104 transmits a viewing request for viewing the video P to the aggregation server 105 in response to the viewer's operation (202).
  • This viewing request specifies the account of the viewer using the viewing terminal 104, for example, account x.
  • the aggregation server 105 When the aggregation server 105 receives the viewing request, it collaborates with the distribution server 103 to identify the video P and action list L to be distributed to the viewing terminal 104 (203). After that, the distribution server 103 distributes the specified video P to the viewing terminal 104 and transmits the action list L (204).
  • the viewing terminal 104 When the viewing terminal 104 receives the distribution of the video P from the distribution server 103, it starts playing the video P (205).
  • the viewing terminals 104x to 104z On each of the viewing terminals 104x to 104z, while the video P is being played, a viewer using the terminal can view one or more contents associated with the video P in advance.
  • the viewing terminal 104 When the viewer operates the viewing terminal 104 and requests to display web page A, which is an introduction page for products etc. introduced in video P, the viewing terminal 104 provides a request specifying web page A. It is transmitted to the server 106 (206).
  • the providing server 106 When the providing server 106 receives a request specifying web page A from the viewing terminal 104, it specifies web page A and transmits a response specifying web page A to the viewing terminal 104 (207).
  • viewing terminal 104 Upon receiving the response specifying web page A, viewing terminal 104 displays web page A (208).
  • the aggregation server 105 collects which of the one or more contents provided by the providing server 106 is being viewed on each of the viewing terminals 104x to 104z while the video P is being played.
  • the viewing terminal 104 when the viewing terminal 104 detects that one or more contents pre-associated with the video P is being viewed while the video P is being played, the viewing terminal 104 specifies the detected content.
  • the collected report is sent to the aggregation server 105. That is, the viewing terminal 104 searches the action list L and, since the currently displayed web page A is a content included in the action list L, sends a report specifying the web page A to the aggregation server 105 ( 209).
  • the aggregation server 105 aggregates trends in the number of viewers who were viewing each content of one or more of the plurality of viewers at each playback time of the video P.
  • the aggregation server 105 receives reports sent from the plurality of viewing terminals 104x to 104z, and determines whether one or more of the plurality of viewers are viewing each content at each playback time of the video P.
  • the trends in the number of viewers will be summarized. That is, when the aggregation server 105 receives a report specifying web page A from the viewing terminal 104, it aggregates the trends in the number of viewers viewing web page A (210).
  • totalizing trends in the number of viewers for each playback time may be, for example, a process for totaling the number of viewers for each predetermined unit time.
  • the aggregation server 105 transmits the trend in the number of viewers viewing web page A to the distribution terminal 102 (211).
  • a specific status in the content can be updated in accordance with an operation by the viewer using the viewing terminal 104.
  • the viewing terminal 104 sends a request specifying action a to the providing server 106. Send (212).
  • the providing server 106 When the providing server 106 receives a request specifying action a from the viewing terminal 104, it transmits a response specifying to change the status, that is, to add a product, etc. to the viewing terminal 104 (213).
  • the viewing terminal 104 When the viewing terminal 104 receives a response specifying that a product, etc. be added, it adds the product, etc. to the electronic cart on web page A, and changes the status (214).
  • the aggregation server 105 collects information that a specific status of the content being viewed has been updated. That is, the viewing terminal 104 searches the action list L, and since the action list L includes information that the specific status has been updated, the viewing terminal 104 can detect that the specific status has been updated, that is, the product etc. has been added to the electronic cart. A report specifying this is sent to the aggregation server 105 (215).
  • the aggregation server 105 aggregates trends in the number of viewers whose specific status has been updated among the plurality of viewers at each playback time of the video P. That is, when the aggregation server 105 receives a report specifying that a product etc. has been added to the electronic cart from the viewing terminal 104, the aggregation server 105 compiles the trend of the number of viewers who have added the product etc. to the electronic cart (216). .
  • the aggregation server 105 transmits the trend of the number of viewers who have added products, etc. to the electronic cart to the distribution terminal 102 (217).
  • a request specifying web page B is sent to the providing server 106 (218).
  • the providing server 106 receives a request specifying web page B from the viewing terminal 104, it specifies web page B and transmits a response specifying web page B to the viewing terminal 104 (219).
  • the flow of data exchange related to web page B is the same as the flow (208) to (211) related to web page A (220) to (223).
  • FIG. 4 is a flowchart illustrating the flow of viewing terminal processing executed by the viewing terminal 104 in the first embodiment. This will be explained below with reference to FIG.
  • the viewing terminal 104 starts viewing terminal processing, for example, when an application is launched.
  • the viewing terminal process starts, the viewing terminal 104 enters a standby state until any event occurs (step S301).
  • the viewing terminal 104 When the viewer operates the viewing terminal 104 to perform an operation to view the video P, such as selecting a thumbnail image of the video P, the viewing terminal 104 specifies the video P and the viewer's account, and performs aggregation. A viewing request is sent to the server 105 (step S302). After that, the process returns to step S301.
  • the viewing terminal 104 upon receiving distribution of the video P from the distribution server 103 and receiving the action list L, the viewing terminal 104 holds the action list L (step S303) and starts playing the video P (step S304). At this time, the viewing terminal 104 may specify information necessary for streaming the video. That is, the viewing terminal 104 stores a portion of the video in a buffer memory and then plays the video. When the video data stored in the buffer memory becomes low, the viewing terminal 104 acquires the video data from the distribution server 103, and while playing the video, stores a part of the remaining video that has not been played yet in the buffer memory. Accumulate. After that, the process returns to step S301.
  • Step S305 When the viewer operates the viewing terminal 104 to take an action to view web page A or B, the viewing terminal 104 transmits a request specifying web page A or B to the providing server 106. Further, when the viewer takes action a to change the status, the viewing terminal 104 transmits a request specifying action a to the providing server 106. After that, the process returns to step S301.
  • the viewing terminal 104 when the viewing terminal 104 receives a response specifying web page A or B from the providing server 106, it displays web page A or B (step S306). Further, when the viewing terminal 104 receives a response specifying that the status be updated from the providing server 106, the viewing terminal 104 updates the status on the displayed web page.
  • FIG. 5 is an example screen showing how the video P is being played on the viewing terminal 104.
  • the distributor sequentially introduces the products “urethane mask,” “nonwoven mask,” and “crystal mask” in video P, and currently the product “crystal mask” is being introduced.
  • a video P is being played back in a large size, and purchase buttons 801, 802, and 803 for products “urethane mask,” “nonwoven mask,” and “crystal mask” are displayed below it.
  • purchase buttons 801 to 803 When one of the purchase buttons 801 to 803 is selected, a product introduction page for the product related to the selected purchase button, that is, web page A is displayed.
  • viewing terminal 104 transmits a request specifying web page A to providing server 106, receives a response specifying web page A from providing server 106, and then displays web page A.
  • the process then returns to step S301.
  • the action list L shown in FIG. Determine whether or not it is possible. Since these are included in the action list L, the viewing terminal 104 transmits a report specifying that the web page A or B or the status has been updated to the aggregation server 105 (step S307). After that, the process returns to step S301.
  • step S308 the viewing terminal 104 performs other processing corresponding to the event that has occurred. After that, the process returns to step S301.
  • FIG. 7 is a flowchart illustrating the flow of aggregation server processing executed by the aggregation server 105 in the first embodiment. This will be explained below with reference to FIG.
  • the aggregation server 105 when the aggregation server 105 is powered on, it starts the aggregation server processing. When the aggregation server process starts, the aggregation server 105 enters a standby state until any event occurs (step S401).
  • the aggregation server 105 When the aggregation server 105 receives a viewing request specifying the video P and the viewer's account from the viewing terminal 104, it first performs a login process for the specified account (step S402). The aggregation server 105 refers to the registered user information and allows the login process to succeed if the specified account is registered.
  • the aggregation server 105 collaborates with the distribution server 103 to identify the video P specified in the request received from the viewing terminal 104 (step S403). Then, the aggregation server 105 collaborates with the distribution server 103 to identify the action list L of the video P (step S404).
  • the aggregation server 105 When the aggregation server 105 specifies the action list L, the aggregation server 105 causes the distribution server 103 to distribute the video P to the viewing terminal 104 and transmit the action list L (step S405). After that, the process returns to step S401.
  • the aggregation server 105 When the aggregation server 105 receives a report specifying that the web page A or B or the status has been updated from the viewing terminal 104, the aggregation server 105 updates the trend of the number of viewers viewing the web page or the viewing status updated. The trends in the number of people are counted (step S406).
  • the aggregation server 105 receives reports as shown in the example of FIG. 8 from a plurality of viewing terminals 104x to 104z. In the report shown in FIG. 8, the playback time when the action was taken, the account that took the action, and the action taken by the viewer are linked. The aggregation server 105 collects web pages A or B or status from the viewing terminal 104x used by the viewer of account x, the viewing terminal 104y used by the viewer of account y, and the viewing terminal 104z used by the viewer of account z. A report has been received specifying that the has changed.
  • the playback time of the video P when the viewer takes each action is specified by the viewing terminal 104 along with the report specifying that the web page A or B or the status has changed. You can.
  • the aggregation server 105 determines that the time when the report is received from the viewing terminal 104, that is, the time when the report is received, is the playback time of the video P when the viewer takes each action. It is also possible to aggregate the trends in the number of .
  • the aggregation server 105 then transmits the aggregated trends in the number of viewers to the distribution terminal 102 (step S407).
  • the aggregation server 105 may transmit the trends in the number of viewers to the distribution terminal 102 every time it is aggregated, or it may transmit the trends in the number of viewers to the distribution terminal 102 when a predetermined period of time has elapsed, as in the process in step S408, which will be described later.
  • the information may be transmitted to
  • a moving image P is displayed together with a playback time bar PB indicating the current playback time.
  • PB the number of viewers who viewed web page A, which is a product introduction page, by the current playback time
  • the number of viewers who took action a which is to add a product, etc. to an electronic cart, and the payment completed.
  • Statistics of the number of viewers who viewed the page, web page B are displayed. This statistic is represented, for example, in a histogram, as shown in FIG. The horizontal axis of each histogram is the time axis, and the number of viewers who took each action per predetermined unit time is shown.
  • the viewing terminal 104 may display a screen like the example screen shown in FIG.
  • a video P in which the current distributor himself is shown is being played, and product buttons 901, 902, and 903 for products introduced in the video P are displayed below it.
  • product buttons 901, 902, and 903 for products introduced in the video P are displayed below it.
  • statistics are displayed: the number of viewers who viewed web page A for the product, the number of viewers who took action a, and the number of viewers who viewed web page B for the product, etc. .
  • the horizontal axis is the time axis, and the number of viewers who took each action per predetermined unit time is shown.
  • the purchase button corresponding to the selected product button is highlighted on the screen of the viewing terminal 104 shown in the example of FIG. You can.
  • the purchase button 803 related to the product "Crystal Mask” is highlighted on the viewing terminal 104, as shown in the example of FIG. written.
  • the distributor can know the detailed reactions of the viewers while distributing the video P, it can be useful for how to promote the product etc. in the future. Further, if it is found that the reaction from viewers is good during the distribution of the video P, the introduction time of the product etc. can be extended. On the other hand, if it is determined that the reaction from viewers is not good, the introduction of that product can be stopped and the introduction of other products can be moved on, making it possible to carry out sales promotion activities efficiently.
  • the screen of the distribution terminal 102 becomes like the example screen shown in FIG. 11.
  • a seek bar SB is displayed below the broadcasted video P, so that the playback position can be confirmed.
  • product buttons 901, 902, and 903 related to the products introduced in the video P, ⁇ urethane mask,'' ⁇ nonwoven mask,'' and ⁇ crystal mask,'' are displayed below the video P.
  • product buttons 901, 902, and 903 related to the products introduced in the video P, ⁇ urethane mask,'' ⁇ nonwoven mask,'' and ⁇ crystal mask,'' are displayed below each product button.
  • statistics are displayed: the number of viewers who viewed web page A for the product, the number of viewers who took action a, and the number of viewers who viewed web page B for the product, etc. .
  • the horizontal axis is the time axis, and the number of viewers who took each action per predetermined unit time is shown.
  • the thick dotted line drawn in each histogram corresponds to the playback time position indicated by the seek bar SB.
  • the histogram shown in dark color to the left of the thick dotted line shows statistics of viewer behavior up to the current playback time.
  • the histogram shown in light colors to the right of the thick dotted line shows statistics of viewer behavior at times after the current playback time.
  • the aggregation server 105 may transmit the aggregation results to the distribution terminal 102 every time a predetermined time elapses while the video P is being distributed. That is, when a predetermined period of time has elapsed (Step S408: Yes), the tally server 105 transmits the trend of the tallied number of viewers to the distribution terminal 102 (Step S409). After that, the process returns to step S401.
  • step S409 if the predetermined time has not elapsed (No in step S409), the process returns to step S401.
  • step S410 the aggregation server 105 performs other processing corresponding to the event that has occurred (step S410). After that, the process returns to step S401.
  • the aggregation server 105 aggregates the trends in the number of viewers who took specific actions while viewing the video P, and transmits it to the distribution terminal 102. Thereby, the distributor of the video P can know the detailed reactions of the viewers while distributing the video P, and can use it for his/her own sales promotion activities.
  • the aggregation server 105 determines whether the video P is viewed while the video P is being played, based on the report from the viewing terminal 104. Aggregating trends in actions taken by people. This allows content viewing and reporting to the aggregation server 105 to be performed on the same terminal, allowing for simple system design.
  • FIG. 12 is a session diagram showing how data is exchanged in the aggregation system 101 of the second embodiment.
  • the distribution terminal 102 distributes the video P to the distribution server 103 according to the operation of the distributor (501).
  • the viewing terminal 104 transmits a viewing request for viewing the video P to the aggregation server 105 in response to the viewer's operation (502). This viewing request specifies the viewer's account x.
  • the aggregation server 105 When the aggregation server 105 receives the viewing request, it collaborates with the distribution server 103 to identify the video P and action list L to be distributed to the viewing terminal 104 (503).
  • the distribution server 103 distributes the specified video P to the viewing terminal 104 (504), and transmits the action list L together with information related to the viewer's account x to the providing server 106 (505).
  • the viewing terminal 104 When the viewing terminal 104 receives the distribution of the video P from the distribution server 103, it starts playing the video P (205).
  • the providing server 106 receives the action list L from the distribution server 103, it holds the action list L and attempts a login process based on the received information regarding the viewer's account x. Here, it is assumed that the login process was successful (507).
  • the viewing terminal 104 sends a login request specifying the viewer's account to the providing server 106.
  • the providing server 106 makes the login successful and sends a login report specifying that the login was successful to the aggregation server 105 (509).
  • the aggregation server 105 When the aggregation server 105 receives the login report, the aggregation server 105 aggregates the trends in the number of viewers who have logged in to the electronic market using a browser (510). Thereafter, the aggregation server 105 transmits the trend in the number of viewers who have logged into the electronic market to the distribution terminal 102 (511).
  • the viewing terminal 104 transmits a request specifying web page A to the providing server 106 (512).
  • the providing server 106 When the providing server 106 receives a request specifying web page A from the viewing terminal 104, it specifies web page A and transmits a response specifying web page A to the viewing terminal 104 (513). Then, the providing server 106 searches the action list L shown in FIG. 3, and since web page A is a content included in the action list L, it sends a report specifying web page A to the aggregation server 105 (514 ).
  • viewing terminal 104 Upon receiving the response specifying web page A, viewing terminal 104 displays web page A (515).
  • the aggregation server 105 receives a report specifying the web page A from the providing server 106, the aggregation server 105 aggregates the trends in the number of viewers viewing the web page A (516). Thereafter, the aggregation server 105 transmits the trend in the number of viewers viewing the web page A to the distribution terminal 102 (517).
  • the viewing terminal 104 transmits a request specifying action a to the providing server 106 (518).
  • the providing server 106 When the providing server 106 receives a request specifying action a from the viewing terminal 104, it transmits a response specifying to change the status to the viewing terminal 104 (519). Then, the providing server 106 searches the action list L shown in FIG. 3, and since the action list L includes changing the status, it sends a report specifying that the status has been changed to the aggregation server 105 ( 520).
  • the viewing terminal 104 When the viewing terminal 104 receives a response specifying that the status be changed, the viewing terminal 104 changes the status on the displayed web page (521). On the other hand, when the aggregation server 105 receives a report specifying that the status has been changed from the providing server 106, the aggregation server 105 aggregates the trends in the number of viewers who have changed their status (522). Thereafter, the aggregation server 105 transmits the trend in the number of viewers who have changed their status to the distribution terminal 102 (523).
  • a request specifying web page B is sent to the providing server 106 (524).
  • the providing server 106 receives a request specifying web page B from the viewing terminal 104, it specifies web page B and transmits a response specifying web page B to the viewing terminal 104 (525).
  • the flow of data exchange related to web page B is the same as the flow related to web pages (512) to (517) (524) to (529).
  • FIG. 13 is a flowchart illustrating the flow of viewing terminal processing executed by the viewing terminal 104 in the second embodiment. This will be explained below with reference to FIG.
  • the viewing terminal 104 starts viewing terminal processing, for example, when an application is launched.
  • the viewing terminal process starts, the viewing terminal 104 enters a standby state until any event occurs (step S601).
  • the viewing terminal 104 When the viewer operates the viewing terminal 104 to send a viewing request for the video P, such as selecting a thumbnail image of the video P, the viewing terminal 104 specifies the video P and the viewer's account. Then, a viewing request is sent to the aggregation server 105 (step S602). After that, the process returns to step S301.
  • step S603 upon receiving the distribution of the video P from the distribution server 103, the viewing terminal 104 starts playing the video P (step S603). After that, the process returns to step S601.
  • Step S604 When the viewer operates the viewing terminal 104 to perform an action such as viewing a web page, the viewing terminal 104 transmits a request specifying the web page etc. to the providing server 106. (Step S604). After that, the process returns to step S601.
  • the viewing terminal 104 When the viewing terminal 104 receives a response specifying a web page etc. from the providing server 106, it displays the web page etc. (step S605). In the second embodiment as well, screens are displayed like the screen examples shown in FIGS. 5 and 6. After that, the process returns to step S601.
  • step S606 If another event occurs, the viewing terminal 104 performs other processing corresponding to the event that has occurred (step S606). After that, the process returns to step S601.
  • FIG. 14 is a flowchart illustrating the flow of aggregation server processing executed by the aggregation server 105 in the second embodiment. This will be explained below with reference to FIG.
  • the aggregation server 105 when the aggregation server 105 is powered on, it starts the aggregation server processing. When the aggregation server process starts, the aggregation server 105 enters a standby state until any event occurs (step S701).
  • the aggregation server 105 When the aggregation server 105 receives a viewing request specifying the video P and the viewer's account from the viewing terminal 104, it first performs a login process for the specified account (step S702).
  • the aggregation server 105 collaborates with the distribution server 103 to identify the video P specified in the request received from the viewing terminal 104 (step S703). Then, the aggregation server 105 collaborates with the distribution server 103 to identify the action list L of the video P (step S704).
  • the aggregation server 105 causes the distribution server 103 to distribute the video P to the viewing terminal 104, and transmits the action list L together with information related to the viewer's account to the providing server 106 (step S705). After that, the process returns to step S701.
  • the aggregation server 105 When the aggregation server 105 receives the login report from the provision server 106, the aggregation server 105 aggregates the trends in the number of viewers who have logged in to the electronic market (step S706). The aggregation server 105 may transmit the aggregation results to the distribution terminal 102 every time it aggregates (step S707). After that, the process returns to step S701.
  • the aggregation server 105 When the aggregation server 105 receives a report specifying a web page or the like from the providing server 106, the aggregation server 105 aggregates the trends in the number of viewers who viewed the web page (step S708). The aggregation server 105 may transmit the aggregation results to the distribution terminal 102 every time it aggregates (step S709). In the second embodiment as well, the destination distribution terminal 102 displays a screen like the screen example shown in FIGS. 9-11. Although Figure 9-11 shows the statistics of viewers who viewed web page A or B and viewers who took action a, it is possible to display statistics of viewers who have logged in to the electronic market. You may also do so.
  • the aggregation server 105 may transmit the aggregation results to the distribution terminal 102 every time a predetermined time elapses while the video P is being distributed. That is, when a predetermined period of time has elapsed (Yes in step S710), the tally server 105 transmits the trend in the tallied number of viewers to the distribution terminal 102 (step S711). After that, the process returns to step S701.
  • step S710 if the predetermined time has not elapsed (No in step S710), the process returns to step S701.
  • step S712 the aggregation server 105 performs other processing corresponding to the event that has occurred (step S712). After that, the process returns to step S701.
  • FIG. 15 is a flowchart illustrating the flow of provision server processing executed by the provision server 106 in the second embodiment. This will be explained below with reference to FIG.
  • the providing server 106 starts providing server processing, for example, when the power is turned on.
  • the providing server processing starts, the providing server 106 enters a standby state until any event occurs (step S801).
  • the providing server 106 When the providing server 106 receives the action list L together with information regarding the viewer's account from the distribution server 103, it first refers to the registered user information and performs login processing for the account (step S802). The providing server 106 then holds the received action list L (step S803). After that, the process returns to step S801.
  • the providing server 106 upon receiving a login request requesting login to the electronic market from the viewing terminal 104, the providing server 106 performs login processing (step S804).
  • the providing server 106 determines whether the viewer associated with the account logged into the electronic market has already watched the video P, that is, whether the account received along with the action list L has already logged in. Verify (step S805).
  • step S806 the providing server 106 transmits a login report to the aggregation server 105. After that, the process returns to step S801.
  • the providing server 106 transmits a response according to the specified content to the viewing terminal 104 (step S807). That is, if web page A or B is specified in the received request, the providing server 106 specifies each web page, specifies the specified web page, and transmits the specified web page to the viewing terminal 104. Further, if action a is specified in the received request, the providing server 106 specifies that the status is to be updated, and transmits a response specifying that the status be updated to the viewing terminal 104.
  • step S808 the providing server 106 searches the action list L shown in FIG. A report specifying that the status has been updated is sent to the aggregation server 105 (step S808). After that, the process returns to step S801.
  • step S809 the providing server 106 performs other processing corresponding to the event that has occurred. After that, the process returns to step S801.
  • the video P is distributed from the distribution terminal 102 to the viewing terminal 104 via the distribution server 103, but the distribution route of the video P is not limited to this.
  • the video P may be directly distributed from the distribution terminal 102 to the viewing terminal 104.
  • the aggregation server 105 transmits the aggregation results of trends in the number of viewers to the distribution terminal 102, but the aggregation server 105 may be configured not to transmit the results to the distribution terminal 102.
  • the aggregation server 105 and the distribution server 103 are described as being independent, but the aggregation server 105 and the distribution server 103 may be configured as one.
  • An aggregation system comprising a plurality of viewing terminals on which a plurality of viewers view videos, and an aggregation server, Each of the plurality of viewing terminals uses at least one of the one or more processors included in each terminal to: On each of the terminals, while the video is being played, a viewer using each of the terminals can view one or more contents previously associated with the video;
  • the aggregation server uses at least one of the one or more processors included in the aggregation server to: Collecting which of the one or more contents is being viewed on each of the plurality of viewing terminals while the video is being played; aggregating trends in the number of viewers who were viewing each of the one or more contents among the plurality of viewers at each playback time of the video; Aggregation system.
  • the aggregation system further includes a distribution terminal that distributes the video, The distribution terminal, by at least one of the one or more processors included in the distribution terminal, Distributing the video to each of the plurality of viewing terminals, The aggregation server transmits the aggregated trends to the distribution terminal, Aggregation system described in Appendix 1.
  • Each terminal of the plurality of viewing terminals is When it is detected that one or more contents pre-associated with the video is being viewed while the video is being played, a report specifying the detected content is sent to the aggregation server.
  • the aggregation server is receiving reports sent from the plurality of viewing terminals; aggregating trends in the number of viewers who were viewing each of the one or more contents among the plurality of viewers at each playback time of the video; Aggregation system described in Appendix 1 or 2.
  • the aggregation system further includes a provision server that provides the content,
  • the provision server uses at least one of the one or more processors included in the provision server to: providing the one or more contents to the viewing terminal in a viewable manner; When detecting that any of the one or more contents is being viewed while the video is being played, transmitting a report specifying the detected content to the aggregation server;
  • the aggregation server is receiving a report sent from the providing server; aggregating trends in the number of viewers who were viewing each of the one or more contents among the plurality of viewers at each playback time of the video; Aggregation system described in Appendix 1 or 2.
  • the viewing terminal or the providing server further specifies, in the report, the playback time of the video when the content is detected, and transmits the report to the aggregation server.
  • the aggregation server aggregates trends in the number of viewers who were viewing each of the one or more contents based on the time when the report was received.
  • the aggregation system according to any one of Supplementary Notes 3 to 5.
  • Each terminal of the plurality of viewing terminals is In each of the terminals, while the video is being played, a specific status of the content can be updated in accordance with an operation by a viewer using each terminal,
  • the aggregation server is Collecting that a specific status of the content has been updated while the video is being played on each of the plurality of viewing terminals; aggregating trends in the number of viewers whose specific status has been updated among the plurality of viewers at each playback time of the video;
  • the aggregation system according to any one of Supplementary Notes 1 to 6.
  • the content is a web page in an electronic market, and the specific status is whether a product or service has been added to an electronic cart in the electronic market;
  • the aggregation server is Collecting that products or services have been added to the electronic cart on the web page, Aggregating trends in the number of viewers who added the product or service to the electronic cart among the multiple viewers at each playback time of the video; Aggregation system described in Appendix 7.
  • Appendix 9 It is communicably connected to each of the multiple viewing terminals on which multiple viewers watch the video. comprising one or more processors, and by at least one of the one or more processors, Collecting which of one or more contents associated with the video in advance is being viewed while the video is being played on each of the plurality of viewing terminals; aggregating trends in the number of viewers who were viewing each of the one or more contents among the plurality of viewers at each playback time of the video; Aggregation server.
  • an aggregation system including a plurality of viewing terminals on which a plurality of viewers view videos, and an aggregation server, Each terminal of the plurality of viewing terminals, On each of the terminals, while the video is being played, a viewer using each of the terminals can view one or more contents previously associated with the video;
  • the aggregation server is Collecting which of the one or more contents is being viewed on each of the plurality of viewing terminals while the video is being played; aggregating trends in the number of viewers who were viewing each of the one or more contents among the plurality of viewers at each playback time of the video; Aggregation method.
  • the present disclosure can be suitably adopted for live distribution, where trends in behavior by viewers who are viewing live distribution can be grasped.
  • Aggregation system 102 Distribution terminal 103 Distribution server 104, 104x, 104y, 104z Viewing terminal 105 Aggregation server 106 Providing server 801, 802, 803 Purchase button 901, 902, 903 Product button L Action list P Video PB Playing time bar SB Seek bar

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