WO2022257562A1 - 动态图像内容发布方法和系统 - Google Patents

动态图像内容发布方法和系统 Download PDF

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Publication number
WO2022257562A1
WO2022257562A1 PCT/CN2022/083756 CN2022083756W WO2022257562A1 WO 2022257562 A1 WO2022257562 A1 WO 2022257562A1 CN 2022083756 W CN2022083756 W CN 2022083756W WO 2022257562 A1 WO2022257562 A1 WO 2022257562A1
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Prior art keywords
advertisement
video
information
program
dynamic image
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PCT/CN2022/083756
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English (en)
French (fr)
Inventor
渡边浩成
嘉和知玲子
Original Assignee
海信视像科技股份有限公司
东芝视频解决方案株式会社
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Application filed by 海信视像科技股份有限公司, 东芝视频解决方案株式会社 filed Critical 海信视像科技股份有限公司
Priority to CN202280006144.0A priority Critical patent/CN116134824A/zh
Publication of WO2022257562A1 publication Critical patent/WO2022257562A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • This application relates to a method and system for distributing dynamic image content.
  • moving image distribution services are provided by various CSPs (Contents Service Providers, content service providers).
  • CSPs Content Service Providers, content service providers.
  • IDs and passwords for identifying users are issued from each CSP when a contract is concluded.
  • a remote control of a television receiver generally has direction keys for moving the focus up, down, left, and right, and number keys for inputting numbers, and does not allow character input as easily as a keyboard of a PC (Personal Computer, Personal Computer). Therefore, the input operation of the ID and the password becomes a large burden on the user, and prevents easy viewing.
  • Patent Document 1 Japanese Patent Laid-Open No. 2006-222674
  • Patent Document 2 Japanese Patent Laid-Open No. 2020-102720
  • the problem to be solved by the present application is to enable the input of IDs and passwords involved in contracts such as viewing of VOD content without relying on remote control operations on the television receiver.
  • a system for distributing moving image content comprising a television gateway configured between a video platform and a television receiver, and performing a connection for providing moving image content from the video platform to the television receiver, Among them, as information for displaying an advertisement on a screen at a specified time in a program broadcast of moving image content, the video platform transmits the advertisement type and the time when the advertisement starts together with the data of the program information, and the television receiver recognizes the advertisement Type, if the time to start the advertisement arrives, the advertisement dynamic image or advertisement image will be displayed on the screen.
  • an advertisement is displayed on the screen at a designated time during program broadcast on a linear channel. Therefore, the purpose is to perform guidance to recommend programs such as VOD.
  • FIG. 1 is a diagram showing a configuration example of a video distribution system
  • Fig. 2 is an explanatory diagram of a program table displayed on a television set
  • Fig. 3 is a diagram showing a configuration example of a video distribution system according to the first embodiment
  • FIG. 4 is a diagram illustrating an example of the operation of the video distribution system
  • FIG. 5 is a diagram illustrating an example of program table configuration information, which is data constituting a program table
  • FIG. 6 is a diagram illustrating an example of a program table constructed using program table configuration information
  • FIG. 7 is a diagram showing an example of the playback order of moving images from the program table
  • FIG. 8 is a diagram showing an example of the VOD viewing order from the program table
  • FIG. 9 is a diagram showing an example of the display order of advertisements
  • FIG. 10 is a diagram illustrating layout information of an advertisement
  • FIG. 11 is a diagram showing an application example of displaying advertisements in the current program using program table configuration information
  • FIG. 12 is a diagram showing an application example of displaying advertisements in past programs using program table configuration information
  • FIG. 13 is a diagram illustrating periodic update of program table configuration information
  • FIG. 14 is a diagram illustrating an update of an emergency message
  • Fig. 15 is a structural diagram of a television receiver
  • Fig. 16 is a structural diagram of a video platform
  • Fig. 17 is a structural diagram of a television gateway
  • Fig. 18 is a composition diagram of TV cloud
  • FIG. 19 is a diagram for explaining an example of operations up to ID binding in the video distribution system.
  • FIG. 20 is a diagram showing an example of information for identifying members and their rights status stored in the ID combination information DB;
  • FIG. 21 is a diagram showing an example of information for identifying a playback device stored in an ID combination information DB;
  • FIG. 22 is a diagram illustrating the flow of signals involved in providing an ID in the TV gateway
  • Fig. 23 is a diagram illustrating a method of insertion of a commercial spot
  • FIG. 24 is a diagram illustrating a method of inserting an advertisement picture
  • Fig. 25 is a diagram illustrating a method of inserting a clickable advertisement picture
  • Fig. 26 is a diagram illustrating a method of guiding to VOD from a clickable button.
  • the present application connects a plurality of video platforms and a plurality of television receivers by using a television gateway, so that the selection of dynamic image content is easy and good distribution of dynamic image content can be performed.
  • this system it is not only possible to simply watch moving images, but also to guide and purchase commodities from the contents of moving images to EC (e-commerce) sites, and to implement dynamic It is a so-called interactive service that links moving images and Web information, such as confirming details through images.
  • VOD Video On Demand: Video On Demand
  • VOD methods currently exist.
  • AVOD Advertising Video On Demand
  • SVOD Subscribe Video on Demand
  • TVOD Transmission Video On Demand
  • AVOD Although moving images can be viewed free of charge, advertisements are placed. Therefore, the profits are not obtained from the viewers who watch the moving images, but from the companies that put out the advertisements.
  • SVOD any number of prepared moving image contents can be viewed if a monthly flat fee is paid.
  • TVOD individual video content can be viewed with a limitation such as a one-week period, for example. Therefore, SVOD and TVOD earn money from viewers who watch moving images.
  • This application provides a new video distribution system, which adds functions corresponding to various VOD methods such as AVOD, SVOD, and TVOD to the TV gateway, and can more easily distribute video content
  • the TV gateway enables reception of moving image content transmitted from a plurality of moving image distribution platforms implemented using a network in television receivers having different performances and functions.
  • AVOD a more efficient method of displaying advertisement moving images is provided.
  • TV gateways enable more advanced interactive services due to the ability to connect multiple video platforms with multiple TV receivers.
  • user convenience is not compromised, making it easier to select more video content.
  • the linear channel in the form of broadcasting that is, moving picture distribution using the Internet, like broadcasting, emphasis is placed on one-sided information based on time information.
  • the distribution method of continuous distribution can display some recommended programs, it is difficult to support various VOD methods.
  • the provision of video content by linear channels generally consists of free video content and advertisements, and is a type of AVOD.
  • AVOD moving image distribution services
  • SVOD moving image distribution services
  • AVOD In AVOD, it is possible to watch free moving image content by placing an advertisement.
  • SVOD can freely watch moving image content with a fixed monthly fee.
  • TVOD With regard to TVOD, by purchasing a single moving image content, it is possible to watch moving image content on the Internet. Watch motion picture content for a limited time. In order to cope with these, it is necessary to confirm the contract status of the viewer, so it is difficult to cope with the conventional TV gateway system.
  • FIG. 1 is a diagram showing a configuration example of a video distribution system.
  • CSPs Content Service Providers
  • 1301 to 1308 provide video content.
  • Video content is input to video platforms 1311 to 1313, respectively.
  • the video platforms 1311-1313 input video content to the TV gateway 1321, and transmit it to the TV receivers 1341-1350 via the TV clouds 1331-1334.
  • Each video platform differs in how it is distributed, so each motion picture content is only received by a limited number of television receivers.
  • the TV gateway converts the format of video content
  • the video platforms 1311 to 1313 in FIG. 1 are a method in which a converter is built in.
  • the TV cloud corresponds to TV receivers with different performances and functions.
  • Television receivers under the management of each television cloud are connected to almost the same performance and function, and television receivers with different performance and functions are connected to different television clouds. By switching between different TV receivers through the TV cloud, it is possible to select and receive good moving image content despite having different functions and performances.
  • the dynamic image content of multiple video platforms with different formats can be distributed to television receivers with different performance and functions.
  • video streams can be directly input from the video platforms 1311 to 1313 to the television receivers 1341 to 1350 .
  • the television receivers 1341-1350 are connected to the mobile terminals 1301-1310, and perform TV-ID (the IDs attached to the television receivers 1341-1350) and SP-ID (the IDs attached to the mobile terminals 1301-1310 of the viewers) combination.
  • the combined information is stored in the combined TV-ID and SP-ID information storage unit 1352 .
  • viewing data output from television receivers 1341 to 1350 is stored in viewing data storage unit 1351 .
  • content recommendation is performed in the content recommendation information storage unit 1353 .
  • an appropriate advertisement is selected through the output of the content recommendation information storage unit 1353 and the recommended advertisement selection and insertion unit 1354, and the advertisement is inserted by the video platforms 1311-1313.
  • advertisements are inserted using the functions of the television receiver.
  • Fig. 2 is an explanatory diagram of a program table displayed on a television.
  • Video content provided by video platforms is provided to televisions through linear distribution that continues at a predetermined time like broadcasting. Therefore, video content is selected using a program table showing the same channel and time as broadcasting.
  • the program table can be customized by combining the SP-ID 1421 possessed by the viewer with the TV-ID 1422 for identifying the television. According to the viewing tendency of the viewer of the present television receiver, recommended contents 1401 to 1403 are overlaid and displayed on the program list.
  • the mobile ID (SP-ID) 1421 belonging to the video platform 1411 is combined with the ID (TV-ID) 1422 of the television receiver, especially the moving image content provided from the video platform 1411 is recommended .
  • This program guide is composed of common EPG (Electronic Programming Guide: Electronic Program Guide) data 1404 supplied from the television gateway.
  • the EPG common data 1404 is composed of at least a schedule showing time information, program metadata (Metadata) including information such as descriptions of programs, and banner data (Banner data) for displaying channels and the like.
  • each video platform does not need to care about the functions of TV receivers with different performances and functions (panel size, number of pixels, resolution, etc.), by inputting to the TV gateway, it can be distributed to more TV receivers. Show content. Furthermore, by cooperating with a mobile terminal represented by a smart phone, a television receiver can replace a single-function remote controller with different operability, and improve the operability of advanced services by using a mobile terminal. There are advanced smartphone and TV collaboration actions that cannot be performed with the remote control.
  • TVs with different functions and capabilities can display program schedules without confusing video content distributed from various video platforms, making viewers to be able to choose. In this way, it is an extremely effective system for linear channel distribution method of moving image content, but it has insufficient functions for other distribution methods of moving image content, and it is difficult to cope with it.
  • the present application newly adds data corresponding to a plurality of VOD distribution methods to realize the function of easily selecting the moving image content distributed by AVOD, SVOD, and TVOD.
  • the structure of the program table thereby also Provides a more comfortable selection of moving image content posted by linear channels.
  • the data forming the above-mentioned added program table to advertisement display, it is possible to realize more effective advertisement display for viewers.
  • program table configuration information a mixed video selection system of AVOD, SVOD, and TVOD is configured, and it is possible to watch digests of linear channels and watch preview video content.
  • program table configuration information a mixed video selection system of AVOD, SVOD, and TVOD is configured, and it is possible to watch digests of linear channels and watch preview video content.
  • composition and display method of the program table in the distribution method the more effective method of displaying advertisements by combining VOD and advertisements, the content of the preview video of future programs, the summary viewing of past programs, and the urgent change of program table structure information urgent news.
  • FIG. 3 is a diagram showing a configuration example of a video distribution system according to the first embodiment.
  • CSPs Content Service Providers
  • 101 to 108 provide video content.
  • Video content is input to video platforms 111 to 113, respectively.
  • the video platforms 111-113 input video content to the TV gateway 121, and transmit it to the TV receivers 141-150 via the TV clouds 131-134.
  • the function of distributing video content to the television receiver is the same as that in FIG. 1 .
  • the big difference from the dynamic image publishing system using the TV gateway in FIG. 1 is that the video platforms 111-113 are connected with subscription databases (Subscriber database) 191-193.
  • the subscription databases 191 to 193 accumulate and store contract conditions of viewers who watch video content distributed from the video platforms 111 to 113 . Therefore, the video platforms 111 to 113 can check the contract conditions of the viewers by making inquiries to the subscription databases 191 to 193 at any time.
  • the combination information storage unit 1352 of TV-ID and SP-ID in the video distribution system shown in FIG. 1 becomes a combination information storage unit of MA-ID and HA-ID in the video distribution system of the present application.
  • HA-ID and MA-ID are the abbreviations of home agent (Home Agent) ID and mobile agent (Mobile Agent) ID respectively.
  • the user IDs of the video platform and the mobile terminal are composite identifiers.
  • Subscription databases 111 to 113 can identify users based on MA-ID and confirm their viewing conditions.
  • the television receivers 141 to 150 are connected to the mobile terminals 171 to 180, and combine HA-ID and MA-ID.
  • the combined information is stored in the combined information storage unit 152 of MA-ID and HA-ID.
  • various VOD distribution methods are supported by linking the MA-ID and HA-ID combination information storage unit 152 with the subscription databases 191 to 193 .
  • the viewing data storage unit 151 the content recommendation information storage unit 153 , the advertisement server 155 , and the receiving-side advertisement insertion unit 156 , operations similar to those of the video distribution system shown in FIG. 1 are performed.
  • FIG. 4 is a diagram illustrating an example of the operation of the video distribution system.
  • a video platform 111, a TV gateway 121, a TV cloud 131, a TV receiver 141, and a mobile terminal 109 are shown as excerpts from the entire video distribution system shown in FIG.
  • Other video platforms, TV clouds, TV receivers, and mobile terminals also perform the same actions.
  • SVOD is a service in which viewers charged a fixed monthly fee can watch video content as much as they want
  • TVOD is a service in which viewers can watch paid video content by purchasing a single video content for a limited period.
  • AVOD distributed by the linear channel
  • moving images can be viewed freely
  • commercials are viewed.
  • the video distribution system since viewers have different viewing conditions, the video distribution system needs to show video content to viewers after confirming these conditions.
  • Fig. 4 set the ID for identifying the video platform 111 as PF-ID, set the ID for identifying the TV gateway 121 as TG-ID, set the ID for identifying the TV cloud as TC-ID, and identify both the TV and the TV
  • the cloud ID is HA-ID
  • the ID for simultaneously identifying the user of the mobile terminal 109 and the video platform 111 is MA-ID.
  • the ID for identifying the video content to be viewed be CT-ID.
  • moving images at the time of VOD viewing will be described.
  • the TV receiver 141 utilizes the signal 201 to (1) send a VOD token request and the VOD content identified by the CT-ID to the TV cloud 131 at the same time, the PF-ID identifying the video platform 111 that provides the moving image content, and the PF-ID indicating the TV receiver Its own HA-ID.
  • the VOD token request refers to sending an instruction for confirming the right to view VOD.
  • the TV cloud 131 sends the signal 202 to the TV gateway 121 according to the acquired signal 201 .
  • Signal 202 includes VOD token request, PF-ID, CT-ID, and HA-ID.
  • the television gateway 121 acquires the MA-ID combined with the HA-ID from its own MA-ID-HA-ID combination information database, and identifies the viewer requesting to watch.
  • TV gateway 121 sends signal 203 to video platform 111 .
  • Signal 203 is composed of VOD token request CT-ID, MA-ID.
  • the video platform 111 uses signal 203 to (3) receive the VOD token request, and uses signal 204 to (4) query the subscription database 191 for MA-ID and CT-ID to confirm the login conditions of the viewer with the MA-ID , using the signal 205, (5) to answer the result to the video platform 111 .
  • the video platform 111 uses the signal 206, (6) issues a VOD token, and transmits the CT-ID and MA-ID together with the VOD token to the TV gateway 121 .
  • Television gateway 121 acquires signal 206 .
  • TV gateway 121 sends signal 207 to TV cloud 131 .
  • the signal 207 includes at least a VOD token.
  • the TV cloud 131 sends the VOD token ( 8 ) received from the TV gateway 121 to the TV receiver 141 using the signal 208 .
  • Signal 209 is composed of (9) VOD token acquired by signal 208 and CT-ID for identifying video content.
  • the video platform 111 specifies the URL indicating the location of the moving image based on the acquired CT-ID, and confirms the legitimacy of the VOD token. After confirming that the VOD token is valid, the signal 210 is used to (10) distribute the video stream from the video platform 111 to the television receiver 141 .
  • FIG. 5 is a diagram illustrating an example of program table configuration information (program table viewing information), which is data constituting a program table.
  • the program schedule configuration information 301 is transmitted from the video platform 111 to the television receiver 141 via the television gateway 121 and the television cloud 131 .
  • the program list configuration information 301 includes company information 302 identified by PF-ID, channel information 303 identified by Service_id, program information 304 identified by Event_id, CM information 305 identified by CM_id, and VOD information identified by Vod_id 306 constitute.
  • a schedule 311 indicating positions on the time axis of programs and layout information 321 indicating display positions of advertisements are included.
  • the company information 302 includes a company ID (PF-ID), a company name, a company thumbnail image, and a logo (logo).
  • PF-ID company ID
  • company name a company name
  • company thumbnail image a company thumbnail image
  • logo a logo
  • service ID Service_id
  • service name service name
  • service description genre
  • genre genre
  • parent parent
  • service thumbnail image logo
  • paid/free information video URL (all programs included in the channel)
  • the program information 304 includes program ID (Event_id), program name, program description, start date, start time, program length, genre (Genre), parent, program thumbnail image, video URL, program type, sub video URL, fee/free information, series (Series) identification information.
  • Event_id program ID
  • program name program description
  • start date start time
  • program length program length
  • genre Gene
  • parent program thumbnail image
  • video URL program type
  • sub video URL program type
  • fee/free information series (Series) identification information.
  • CM information 305 includes an advertisement ID (CM_id), a commercial title, an advertisement identifier (AD-ID), a start date, a start time, a length of a commercial, a genre (Genre), an alternative flag, and a commercial video.
  • CM_id an advertisement ID
  • AD-ID advertisement identifier
  • start date a start time
  • start time a start time
  • length of a commercial a genre
  • genre genre
  • an alternative flag an alternative flag
  • VOD information 306 includes VODID (Vod_id), content name, content identifier (CT-ID), content description, content length, genre (Genre), parent, program thumbnail image, video URL, paid/free information, series identifying information.
  • FIG. 6 is a diagram illustrating an example of a program table configured using program table configuration information.
  • the video platform 111 supplies program schedule configuration information to the television gateway 121 .
  • the TV gateway 121 publishes the program composition information obtained from the video platform 111 to the TV cloud 131 .
  • the program list composition information of the TV cloud 131 has the past program list composition information released from the TV gateway 121, and the scheduled program list composition information to be released soon, so that the missed programs can be watched later, thereby improving the viewer's The convenience of program selection.
  • the TV cloud 131 transmits the past and future program schedules to the television receiver 141 .
  • the television receiver 141 When the television receiver 141 composes the past program schedule, it is identified on which video platform the channel was composed based on the company information 402 of the program schedule configuration information. For example, the channel display of the program list is performed based on the channel information 403, and the arrangement and description of each program are formed based on the program information 404 to 406. According to schedule information 407, a timeline of a program schedule is shown. These are programs that have been released in the past and can be freely selected.
  • VOD content display is arranged only in the past program table, it can be arranged in the current and future program table using the same data and operations.
  • VOD contents 1 to 4 displayed in each program list can select and display VOD information provided by a video platform that distributes program contents that a viewer focuses on via a remote controller or the like. That is, when the viewer focuses on the content A11 using a remote controller or the like, the VOD provided by the video platform is displayed on the program list screen.
  • the current program table 411 is constructed based on the currently distributed programs in the current program table configuration information.
  • the programs scheduled to be released are shown by using the company information 422 , channel information 423 , program information 425 to 426 , and schedule 427 included in the future program list configuration information.
  • Fig. 7 is a diagram showing an example of a video playback sequence (sequence) from a program table.
  • program list button of the remote controller when the program list button of the remote controller is pressed, first, current program list 511 is displayed. By selecting a program from the current program table 511, the video content 512 is played.
  • programs can be switched by inputting the up and down keys and channel numbers of the remote controller, and another program 513 can be directly selected.
  • a future program listing 521 is shown. If a program is selected from the future program list 521, the program description screen 522 is displayed because it has not yet been released.
  • a preview button is displayed, and by pressing it, the preview video 523 is played back. If the preview video ends, the program returns to the future program list 524 .
  • a program explanation screen 502 is temporarily displayed.
  • a summary button is displayed, and when viewing, the summary 506 is played.
  • the watch button is pressed from the program explanation screen 502
  • the moving image content of the past program is played, and when it is finished, it returns to the past program table 504.
  • the convenience of viewing a program can be improved by viewing the preview video that is expected to be released in the future program list and viewing the summary in the past program list.
  • desired VOD content can be viewed.
  • FIG. 8 is a diagram showing an example of the VOD viewing order from the program table.
  • the current program list 611 is displayed. If a program is selected from the current program table 611, the program 612 is played. A commercial video 613 is inserted in the middle or at the end of the main video of the program 612 , and a VOD button is shown together with the commercial video 613 .
  • a VOD explanation screen 614 is displayed. At this time, when VOD is a service based on SVOD, an explanation screen 614 is displayed, and when the service is based on TVOD, an explanation screen 621 is displayed. A viewing button is shown on the explanation screen 614 , and a purchase button and money are shown on the explanation screen 621 .
  • the member registration screen 615 is advanced, and the member registration application 625 operates on the smartphone to perform membership registration. Further, advance to the ID binding screen 616, display a QR code (registered trademark) on the TV screen, and use the ID binding application 626 operating on the smartphone to connect the HA-ID of the TV receiver to the member ID, which is the MA- ID binding.
  • QR code registered trademark
  • the process advances to the ID binding screen 616 .
  • the ID binding When the ID binding is completed, it will advance to the SVOD explanation screen 617 again, and the VOD moving image 618 will be played by pressing the watch button.
  • a TVOD explanation screen 627 is displayed, a predetermined purchase amount is paid, and the process proceeds to movie viewing 618 .
  • the playback of the video of VOD When the playback of the video of VOD is finished, it returns to the video of the main article 619 .
  • pressing the watch button from the SVOD explanation screen 614 directly advances to the VOD video playback 618 .
  • the screen advances to the explanation screen 614 of SVOD or the explanation screen 621 of TVOD.
  • the video 618 is played in the same order, and at the end, it returns to the past program list 629 .
  • VOD can be easily viewed.
  • the operation of acquiring the VOD token described in FIG. 4 is performed.
  • the order of obtaining the VOD token is performed. If the VOD token fails to be obtained, it will advance to the member login screen 615 or the ID binding screen 616. After the ID binding is completed, through the On the explanation screen 617, press the watch button again to enter into the action of obtaining the VOD token again, and after the VOD token is obtained, the main video 619 is played.
  • FIG. 9 is a diagram showing an example of the order in which advertisements are displayed.
  • the first mode of intermission is to display advertisement 703 after playing the first part 702 of the main part, and show the end part 704 of the main part.
  • a main story video screen 705 is shown, and after an advertisement video screen 706 is shown, a main story video screen 707 is played.
  • This mode is an example in which advertising video content is inserted into so-called video content.
  • the advertisement is displayed superimposed on the main video. Unlike intermission, which inserts advertisements in time, the time will be extended. In overlay display, advertisements are directly superimposed on the main video. Therefore, the feature does not affect the standard of the content of the video. length.
  • an advertisement is superimposed from the video screen 715 to a video screen 716 , and then to a video screen 717 .
  • the superimposed advertisement is automatically deleted based on the information that the program is automatically displayed included in the advertisement information, and the screen shifts to the moving image screen 717 . In this illustrated method, as described above, although temporal interpolation does not occur, a part of the screen is hidden.
  • the third mode is a clickable VOD 721, which is a combination of an intermission display 701 and an overlay display 711.
  • the advertisement 723 is played from the main video 722 , and the main video 724 is played.
  • the state of the moving image screen 725 is shifted to the advertisement moving image screen 723 and the moving image screen 726 .
  • a button is shown in the advertisement moving image content, and when pressed, an explanation screen 728 is displayed, and when a viewing button is further pressed, a VOD content 729 is played. If the button is not pressed on the advertisement screen 726, the main story video 724 is played after the advertisement 723 ends. When the VOD content 729 ends, the video content 730 of the same channel is played.
  • the status of the program table configuration information is represented as 741, 742, 743.
  • the program table configuration information 741 is composed of company information, channel information, program information, and advertisement information.
  • VOD information is further included in the advertisement information.
  • the screen is configured based on the layout information shown in FIG. 10 .
  • FIG. 10 is a diagram illustrating layout information of an advertisement.
  • the overlay display screen 802 When the overlay display screen 802 is shown from the main story video 801, the screen is configured based on the layout information 805 included in the program table configuration information.
  • Layout information 805 includes video coordinates, video size, still image coordinates, and size information, and L-shaped display 802 or display 803 of overlapping rectangular regions can be configured.
  • the overlay display is automatically performed, the overlay display is automatically performed based on the automatic start flag and the start time in the CM information included in the program table configuration information.
  • the first mode is a clickable advertisement, and other EC websites and information can be displayed after pressing a button.
  • the second mode is clickable VOD, which can be shown using the sequence shown in FIG. 9 .
  • an advertisement video 842 is played from the video screen 801 of the main story, and the VOD explanation screen 823 is shifted to by pressing a button 842 shown on the advertisement video 842 .
  • the video 824 of VOD is played.
  • the display position of the button 842 is determined by the layout information 825 .
  • the viewing buttons on the VOD explanation screen 823 are similarly arranged based on the layout information.
  • a button 841 is displayed on the advertisement moving image 812 based on the layout information 815 .
  • the button 841 is pressed, the product screen 813 of the EC site is displayed.
  • a detailed information screen or the like can also be displayed.
  • flexible screen configuration can be performed based on the layout information contained in the program table configuration information.
  • FIG. 11 is a diagram showing an application example of displaying advertisements in the current program using program schedule configuration information.
  • the current program table 901 displays the content currently being distributed.
  • the program list configuration information 900 includes company information 902 and channel information 903 .
  • channel information 903 there are program information 904, 906, 908, in program information 904 there is advertisement information 905, in program information 906 there is advertisement information 907, in program information 908 there is advertisement information 909, further, in advertisement information 909 VOD information 910 is contained in .
  • the program start time and program end time are described in each program information, and the advertisement start time and end time are also described in the advertisement information.
  • the program table is constructed based on the above information included in the program table configuration information, and the main story video and advertisements 921 to 927 are played.
  • the screens shown at the same time are denoted as 931 to 937 .
  • program information 904 a program start time of 8:00 and an end time of 9:00 are described. Furthermore, a start time of 8:30 and an end time of 8:35 are described in the advertisement information. The main video will start at 8:00, and the advertisement will be played at 8:30. Further, return to the main video from 8:35 and continue playing.
  • Next program 924 indicates the next program starting at 9:00.
  • program information 906 a start time of 9:00 and an end time of 11:00 are described.
  • advertisement information 907 a start time of 10:00 and an end time of 10:05 are described, indicating that it is displayed by overlaying.
  • the main story video 924 is played from time 9:00.
  • an advertisement of a still picture is automatically displayed from 10:00.
  • the shown screen is denoted 934 .
  • the advertisement is displayed as a static image superimposed on the dynamic image of the main article.
  • the superimposed advertisement that is, the static image, disappeared at 10:05.
  • the following program 925 starts at 11:00.
  • Ad 926 starts at 11:30, however, as shown in ad screen 936, a button is shown in this ad.
  • the VOD sequence is entered, and a VOD selection screen 938 is displayed. Thereafter, operations are performed in accordance with the VOD sequence shown in FIG. 8 . If the button is not pressed, the playback of the main video 927 is continued, and the advertisement disappears as shown in the video screen 937 .
  • FIG. 11 shows a case where a video stream is played using MPEG DASH, which has become an international standard specification.
  • MPEG DASH MPD (Media Presentation Description: Media Presentation Description) is used for playback of video streams.
  • a video stream is specified by a period (Period).
  • a program 921 based on this embodiment is composed of MPD#1:951, and a moving image 921 is played.
  • Advertisement 922 is played by Period#2:942, and dynamic image 923 is played by Period#3:943.
  • the video 924 of the next program is played by Period#1:944 of MPD#2:952.
  • the following program plays the dynamic image 925 at Period#1:945 of MPD#3:953.
  • Advertisement 926 is played by Period#2:946, and dynamic image 927 is played by Period#3:947.
  • one MPD is associated with one program, but different associations may be made depending on the operation.
  • one MPD can be associated with two or more programs and defined by a plurality of Periods.
  • FIG. 12 is a diagram showing an application example of displaying advertisements in past programs using program schedule configuration information.
  • the program table configuration information is composed of company information 1002 , channel information 1003 , program information 1004 , advertisement information 1005 , and VOD information 1006 . Based on these information, the past program list 1001 is displayed. According to the program information 1004 contained in the channel information 1003, the moving image 1021, the advertisement 1022, and the moving image 1023 are played.
  • there are descriptions such as the program start time 8:00 and the end time 9:00, but since it indicates the time released in the past, the program can be freely selected.
  • the explanatory screen 1041 is temporarily displayed, and when the viewing button is pressed, the main video 1021 is played. Furthermore, the advertisement moving image 1032 is played, and then, when the advertisement moving image ends, it becomes the main article moving image screen 1033 .
  • VOD contents 1 to 4 displayed in each program list can select and display VOD information provided by a video platform that distributes the program contents that the viewer focused on with a remote controller or the like. That is, when the viewer focuses on the content A11 with a remote controller or the like, the VOD provided by the video platform is displayed on the program list screen.
  • the VOD content display is arranged only in the past program list, but it can be arranged in the current and future program lists using the same data and operations.
  • VOD video 1024 is played.
  • VOD explanation screen 1042 is displayed, and when the watch button is pressed, the VOD video (VOD content 1) is played back. At this time, the video screen becomes the VOD video screen 1034 .
  • VOD movie ends it returns to the past program list screen 1035 .
  • This dynamic image 1021 is played by Period#1:1051 of MPD#1:1050.
  • the advertisement 1022 is played by Period#2: 1052, and the main dynamic image 1023 is played by Period#3: 1053.
  • a VOD moving image 1024 is played in Period#1:1054 of MPD#2:1060. Similar to the operation of the current program list, it can also be operated based on the relationship between one MPD and a plurality of programs.
  • FIG. 13 is a diagram for explaining periodic updating of program table configuration information.
  • the program schedule configuration information 1111 is regularly updated, for example, on a daily basis.
  • the program list configuration information includes company information, channel information, program information, advertisement information, and VOD information.
  • the television gateway 121 periodically (1) requests the video platform 111 for schedule configuration information using a signal 1101 .
  • Video platform 111 ( 2 ) transmits schedule configuration information to TV gateway 121 using signal 1102 .
  • the TV gateway 121 turns ON the update flag 1121 which is normally OFF after acquiring the update program table configuration information.
  • TV cloud 131 (3) utilizes signal 1103 to regularly confirm the update flag 1121 of TV gateway 121, if the update flag 1121 is ON, then (4) utilizes signal 1104 to obtain program table composition information, (5) utilizes signal 1105 to receive Machine 141 distributes. Immediately after the TV cloud 131 acquires the program schedule configuration information, the update flag 1121 is turned OFF.
  • FIG. 14 is a diagram illustrating an update of an emergency message.
  • the program table configuration information is updated at a relatively long cycle, for example, in units of a day, because the information amount is large and thumbnail images and the like are included therein. Therefore, for example, it is difficult to cope with an emergency such as a case where a live program has to be changed due to an extension of a live program. Therefore, an emergency message function for performing change processing is required in a minimum necessary size.
  • the format of the emergency message is represented as 1210.
  • ⁇ emergency message ID> is issued uniquely within the company, so it is composed of ⁇ company ID+unique ID>, and is represented by Emsg_id.
  • ⁇ Channel ID> is a Service_id for specifying each channel
  • ⁇ Target Program ID> is an Event_id for specifying a program
  • ⁇ Target item> is each item included in the program information.
  • the ⁇ processing> includes deletion, overwriting (change), and addition, and its specific contents are defined as ⁇ processing content>.
  • Video platform 111 ( 1 ) sends an emergency message to TV gateway 121 using signal 1201 .
  • the television gateway 121 turns ON the emergency flag 1221 which is normally OFF.
  • Signal 1202 is used by TV cloud 131 ( 2 ) to confirm emergency flag 1221 .
  • the TV cloud 131 checks within a shorter period of time than the check of the above-mentioned update flag 1121 . For example, the confirmation is performed within a period such as 10 minutes to 30 minutes.
  • Signal 1203 is used by TV cloud 131(3) to obtain emergency messages.
  • the television cloud 131 distributes the acquired emergency message (4) to the television receiver 141 using a signal 1204 .
  • each television receiver controls the reception time using a preset offset time so that transmission does not become concentrated. , making the access decentralized.
  • FIG. 15 is a configuration diagram of the television receiver 141 .
  • the broadcast is received by the antenna 1501 , and the broadcast content converted into a digital stream by the tuner 1502 is converted into an audio signal and a video signal by the signal processing unit 1503 .
  • the audio signal is processed in the audio processing unit 1504 and played back by the speaker 1506 .
  • the video signal is processed by the video processing unit 1505 , and the video is played by the video display unit 1507 .
  • the CPU 1509 is connected to the memory 1508 and the nonvolatile memory 1510 , executes a control program, and controls the tuner 1502 and the signal processing unit 1503 .
  • the user's operation is input to the receiving unit 1512 from the remote controller 1513, and is input to the control program.
  • the communication interface 1511 receives video contents and content selection screens distributed through the network, and processes them in the control program of the CPU 1509 .
  • FIG. 6 and the playing sequence of FIG. 7 accumulate the program table composition information of FIG. 5 acquired via the communication interface 1511 into the memory 1508, and the CPU 1509 uses the software executed inside to cut the program information based on the current time to generate the current program table , Past program list, future program list.
  • FIG. 16 is a configuration diagram of the video platform 111 .
  • the CPU 1602 is connected to the memory 1601 and the storage device 1603, and executes a control program.
  • the operator uses the operation unit 1605 to control the operation.
  • the communication interface 1604 is connected to the network for input and output of dynamic image content, output of past program composition information, output of future program composition information, output of current program composition information, distribution of dynamic images, and input and output of content selection information .
  • the video processing unit 1606 encodes and encrypts the input video content, and generates a stream for video distribution.
  • the video platform 111 can be called a server.
  • FIG. 17 is a configuration diagram of the television gateway 121 .
  • the CPU 1702 is connected to the memory 1701 and the storage device 1703, and operates a predetermined processing program.
  • the communication interface 1704 performs input and output from the video platform and input and output to the TV cloud. Input of past program structure information, input of future program structure information, input of current program structure information from the video platform, output of past program structure information to the TV cloud, output of future program structure information, current
  • the program table constitutes the output of information.
  • the operator controls the operation using the operation unit 1705 .
  • the television gateway 121 can be called a server.
  • FIG. 18 is a configuration diagram of the TV cloud 131 .
  • the program list configuration information output by the TV gateway is received.
  • the program table configuration information is converted into a predetermined format that can be displayed by the television receiver by software that operates by the CPU 2002 and the memory 2001 , and is stored in the memory 2003 .
  • the operator controls the software using the operation unit 2005 .
  • the data stored in the memory 2003 is received by the television receiver shown in FIG. 15 .
  • the TV cloud 131 can be called a server.
  • the program schedule composition information stored in the storage device 1603 of the video platform 111 in FIG. 16 is output by the communication interface 1604, received by the communication interface 1704 of the TV gateway 121 in FIG.
  • the stored program table configuration information is output by the communication interface 1704 and received by the TV cloud 131 in FIG. 18 .
  • the received program table configuration information is converted into a format displayable by the television receiver 141 .
  • the converted data format is, for example, HTML5 that can be displayed by a browser operating on the television receiver 141 .
  • the converted data is output to the television receiver 141 of FIG. 15 through the communication interface 2004 .
  • television receiver 141 of FIG. 15 not only video content but also content selection screens are received through communication interface 1511 .
  • the content selection screen referred to here corresponds to the past program list, current program list, and future program list shown in FIG. 6 .
  • the program guide configuration information converted into a displayable data format by the television cloud 131 of FIG. 18 is received by the communication interface 1511 .
  • the program list configuration information the past week period and the future one week period information are transmitted, and the current program, past program list, and future program list shown in FIG. 6 are displayed according to the current time.
  • the transmitted program list configuration information is compared with the current time, and the portion of information judged to be in the past is divided and displayed as a past program list, and the portion of information judged to be future is divided and displayed as a future program list , when it is judged that it is currently being released, it is displayed as the current program list.
  • These display operations are implemented by software operating in CPU 1509 shown in FIG. 15 .
  • the order of the program table is shown in FIG. 7 .
  • the past program table 501 , current program table 511 , and future program table 521 shown in FIG. 7 correspond to the past program table 401 , current program table 411 , and future program table 421 shown in FIG. 6 .
  • the operations in FIG. 7 are implemented by software operating in CPU 1509 of television receiver 141 shown in FIG. 15 .
  • the "program schedule" composed Composition information” corresponds not only to AVOD realized by linear distribution, but also to SVOD and TVOD.
  • advertisements inserted temporally in the video of the main story advertisements displayed superimposed in the space of the video of the main story, and further Ads made possible by their combination.
  • the "programme configuration information" is updated by periodically checking the update flag of the TV gateway.
  • the correction of the "program list configuration information" is carried out according to the urgent message sent separately, and the urgent message confirms the emergency flag within a relatively short period of time.
  • a TV gateway which is configured between a video platform and a TV set for connection, and is used to provide the dynamic image content from the video platform to the TV set, and the TV gateway receives the content included in the set between the TV set and the TV set
  • the TV cloud between the gateways sends a VOD token request including the ID for identifying the video platform 111 of the TV, the ID for identifying the moving image content to be watched, and the ID for identifying the TV cloud at the same time.
  • the platform transmits an ID (hereinafter, CT-ID) that simultaneously identifies the user of the mobile terminal and the video platform, and an ID (hereinafter, MAID) that identifies the moving image content to be viewed.
  • the video platform is assumed to have a CT-based ID and MA-ID to enable VOD viewing, receive a VOD token including CT-ID and MA-ID, and send the VOD token to the video platform based on the result of receiving the VOD token from the video platform.
  • TV cloud
  • FIG. 19 is a diagram illustrating an example of operations up to ID binding in the video distribution system. Similar to FIG. 4 , this figure shows video platform 111 , TV gateway 121 , TV cloud 131 , TV receiver 141 , and mobile terminal 109 from the entire video distribution system shown in FIG. 3 . Other video platforms, TV clouds, TV receivers, and mobile terminals also perform the same actions.
  • the ID combination information DB 120 is stored, for example, in a storage device such as a HDD (Hard Disk Drive) included in the television gateway 121 (or accessible to the CPU 1702 of the television gateway 121).
  • the ID combination information DB 120 stores the information illustrated in the form of a table in FIGS. 20 and 21 .
  • FIG. 20 is a diagram showing an example of information for identifying members and their rights status stored in the ID-linked information DB 120 . More specifically, the table shown in FIG. 20 stores MA-ID in association with HA-ID, access token, refresh token, expiration date, user profile, and the like.
  • the access token is a token indicating that access to the television cloud 131 is permitted.
  • the validity period is the validity period of the access token. If the validity period is exceeded, the access token will become invalid.
  • Refresh tokens are tokens used to obtain new access tokens with an expiration date.
  • the MA-ID is an ID for simultaneously identifying the user of the mobile terminal 109 and the video platform 111 .
  • the mobile terminal 109 is, for example, a portable terminal device such as a smartphone owned by the user.
  • HA-ID is an ID for simultaneously identifying the television receiver 141 and the television cloud 131 . Therefore, in a case where a user owns a plurality of playback devices (such as the television receiver 141), it is possible to associate a plurality of HA-IDs with one MA-ID.
  • an access token, refresh token, expiration date, etc. are stored for each HA-ID associated with the MA-ID.
  • FIG. 21 is a diagram showing an example of information for identifying a playback device (for example, television receiver 141 ) stored in ID combination information DB 120 . More specifically, the table shown in FIG. 21 stores MA-ID, access token, refresh token, expiration date, etc. in association with HA-ID.
  • the access token is a token indicating that access to the video platform 111 is permitted.
  • the validity period is the validity period of the access token, and if the validity period is exceeded, the access token becomes invalid.
  • Refresh tokens are tokens used to obtain new access tokens with an expiration date.
  • a user utilizes VOD services provided by a plurality of video platforms 111 through one playback device (for example, the television receiver 141 ).
  • a plurality of MA-IDs may be associated with one HA-ID.
  • an access token, a refresh token, an expiration date, etc. are stored.
  • the television receiver 141 uses a signal 1901 to (1) request a QR code (registered trademark) to the television cloud 131 .
  • Signal 1901 includes at least HA-ID.
  • the television cloud 131 that has received the QR code request of (1) transmits (2) information for displaying the QR code to the television receiver 141 using a signal 1902 .
  • the QR code of the signal 1902 includes at least PF-ID for identifying the video platform 111 providing the VOD content and information indicating the HA-ID of the television receiver itself.
  • the television receiver 141 having received the signal 1902 displays the QR code on the screen.
  • the mobile terminal 109 performs Web access using the signal 1903 based on the information obtained by capturing and decoding the QR code displayed on the screen of the television receiver 141 .
  • the access destination at this time is the television gateway 121 .
  • Television gateway 212 having received signal 1903 uses signal 1904 to issue an authentication request to video platform 111 indicated by PF-ID included in the QR code (4).
  • Video platform 111 having received signal 1904 uses signals 1905 to 1906 to (5) perform ID registration confirmation.
  • the video platform 111 requests a user to log in via the mobile terminal 109 .
  • the display state and operation reception on the mobile terminal 109 side are supplemented.
  • a QR code will be displayed on the screen of the TV receiver 141. Therefore, the QR code is photographed by the mobile terminal 109, and a Web page guided by the QR code is displayed on the mobile terminal. 109 footage.
  • the web page at this time is provided by the TV gateway 121, for example.
  • the web page at this time includes, for example, an operation button for confirming whether or not to permit the login operation requested from the user on the next screen.
  • a screen for the user to input the ID and password specified in the VOD viewing contract is displayed on the mobile terminal 109 .
  • the screen for inputting the ID and password at this time is provided by the video platform 111 .
  • the video platform 111 receives the input of the user's ID and password via the screen, and completes (5) ID registration confirmation based on the signals 1905 to 1906 .
  • the video platform 111 transmits the user's ID and password to the subscription database 191 using a signal 1905 . If the user's ID and password are valid for the VOD viewing contract, the subscription database 191 sends the MA-ID to the video platform 111 using a signal 1906 .
  • the video platform 111 that has completed the ID registration confirmation in (5) and acquired the MA-ID sends a response to the TV gateway 121 using the signal 1907 (6). Up to this point, the TV gateway 121 has identified that the user is performing a contract to watch VOD on the video platform 111 .
  • the television gateway 121 having received the response of (6) then transmits a token request to the video platform 111 using a signal 1908 (7).
  • the video platform 111 that has received the token request of (7) transmits a VPF token response to the TV gateway 121 using a signal 1909 (8).
  • the TV gateway 121 that has received the VPF token response of (8) then sends a token request to the TV cloud 131 using a signal 1910 (9).
  • the TV cloud 131 that has received the token request of (9) transmits a TVC token response to the TV gateway 121 using a signal 1911 (10).
  • the television gateway 121 that has received the TVC token response of (10) then sends a profile request (Profile request) to the video platform 111 using a signal 1912 (11).
  • the video platform 111 that has received the configuration file request transmits the configuration file and the MA-ID to the TV gateway 121 using a signal 1913 (12).
  • the television gateway 121 having received the configuration file and the MA-ID of (12) then transmits a configuration file request to the television cloud 131 using a signal 1914 (13).
  • the television cloud 131 that has received the configuration file request sends (14) the configuration file and the HA-ID using a signal 1915 .
  • the television gateway 121 acquires the MA-ID and HA-ID associated with the user's profile.
  • the television gateway 121 performs (15) ID binding, and causes the ID combination information DB 120 to store the combination information of MA-ID and HA-ID (for example, the information exemplified in table form in FIG. 20 and FIG. 21 ).
  • the mobile terminal 109 is, for example, a smartphone, and is a terminal that facilitates character input. Therefore, according to the present embodiment, the input work of ID and password which had to be performed by the remote controller can be performed by the mobile terminal 109, so that the complexity of the input operation can be greatly reduced.
  • the ID and password that enable the user to log in to the video platform 111 can not be managed, and as long as the token is valid, the television receiver 141 can monitor the video.
  • the connection of the platform 111 is possible. That is, IDs and passwords, which are information that should be concealed, are managed only in the video platform 111, and the risk of leakage from other devices (TV gateway 121, TV cloud 131, and TV receiver 141) can be eliminated.
  • FIG. 22 is a diagram illustrating a flow of signals related to ID provision in the television gateway 121 . This figure shows the flow of signals when a user with a certain VOD viewing contract uses a certain playback device to watch VOD for the second time or later.
  • the television gateway 121 includes a link information reference unit 1706 which is a functional unit realized when the CPU 1702 executes a predetermined program.
  • the combination information reference unit 1706 refers to the ID combination information DB 120, acquires the HA-ID corresponding to the MA-ID, and transmits it to the TV Cloud 131.
  • the combination information reference unit 1706 refers to the ID combination information DB 120, acquires the MA-ID corresponding to the HA-ID, and transmits it. to the video platform 111. More specifically, it is the same as that described using FIG. 4 in the first embodiment.
  • the video platform 111 sets the following information in the metadata of the program as a mechanism for displaying an advertisement on the screen at a designated timing in program broadcasting (moving image content distribution program distributed linearly) via the network.
  • the key of the metadata of the advertisement ID is set to ad_id.
  • ad_id is the number identifying the ad.
  • the key of the metadata of the advertisement type is described as ad_type.
  • ad_type is a string identifying the type of ad.
  • ad_type is described as instream after the key in the case of an ad break.
  • ad_type is described as image after the key in the case of a static image.
  • the ad_type When the ad_type is Instream and image, it is automatically started when the start time for starting the advertisement is reached.
  • ad_type is described as clickable_image after the key.
  • ad_type is described as clickable_image
  • a click button is displayed, and a still image is displayed by button operation.
  • ad_type is described as clickable_video_details after the key.
  • ad_type is described as clickable_video_details
  • a click button is displayed, and video detailed content information is displayed by button operation.
  • ad_type is described as banner after the key in the case of a banner advertisement.
  • banner When described as a banner, it is used as a banner advertisement in a program list (for example, the current program list).
  • the key of the metadata of the advertisement image is described as ad_information.
  • the metadata key is described as video_x_y_w_h in the case of the video element display position.
  • the lower order key of video_x_y_w_h is described as pos[x, y, w, h].
  • pos[x, y, w, h] describes a numerical value indicating the display position coordinates (x, y, w, h) of the currently playing video displayed on the screen at the start time.
  • the metadata key is described as start_time in the case of the start time.
  • an offset time after the start of the program to start the advertisement is described. As a description example, it is hh:mm:ss. In case of banner ads, start_time is not used.
  • the metadata key is described as duration in the case of the length of the advertisement.
  • the time to be the length of the advertisement is described. As a description example, it is hh:mm:ss. In the case of banner ads, no duration is used.
  • the metadata key is described as vod_id in the case of video information for introduction.
  • vod_id is a value for identifying a video numbered for each platform for linking to the video information to be introduced. Decimal numbers up to 1 to 16, 777, and 214 are described.
  • clickable_button The key of metadata is described as clickable_button in the case of a clickable button.
  • the video platform 111 transmits the key-based metadata described above to the television receiver 141 .
  • the metadata can be sent via the TV gateway 121 and the TV cloud 131 or directly.
  • the following operations are performed according to the type of advertisement in the metadata.
  • the television receiver 141 operates as shown in FIG. 23 .
  • the metadata transmitted from the television receiver 141 recognizes that the ad_type is instream, an advertisement video included in the content is displayed.
  • the TV gateway 121 is notified of the start, playback, and completion of playback of the stream.
  • the ad image shows:
  • the television receiver 141 When displaying an advertisement image, the television receiver 141 operates as shown in FIG. 24 .
  • the advertisement image (ad_Information_img_url) is superimposed on the moving image when the start time comes.
  • the resultant advertisement image display, deletion, and operation logs are sent to the TV gateway 121 .
  • Video element display position (video_x_y_w_h)
  • the moving image is zoomed in and displayed overlaying the advertisement image.
  • Duration has elapsed from the start time, it is automatically deleted.
  • an instream advertisement and an image advertisement are defined separately.
  • Ad image display from a clickable button
  • the advertisement image display from the clickable button operates as shown in FIG. 25 .
  • the television receiver 141 recognizes that the ad_type is clickable_image based on the metadata, as shown in A-1 of FIG. Focus on clickable button images. As a result, the advertisement image display, deletion, and operation logs are sent to the TV gateway 121 as shown in A-2 of FIG. 25 .
  • the resultant advertising image display, deletion, and operation logs are sent to the TV gateway 121 as shown in B-1 of FIG. 25 .
  • the advertisement image (ad_Information.img_url) is overlaid and displayed as in B-3 of FIG. 25 .
  • the Video element display position (video_x_y_w_h) is specified, the moving image is zoomed in and out as shown in B-2 of FIG. 25 , and the advertisement image is overlaid and displayed.
  • the resulting advertisement image display, deletion, and operation logs are sent to the TV gateway 121.
  • ad_Information.img_url acquisition processing is performed after generating a file name according to the following rules.
  • ad_information.img_url is https://xxxx/xxxx/image_$(TC-ID)_$(MODEL).png
  • TC-ID is aaaa
  • the model name of TV is bbbb
  • the television receiver 141 recognizes that the ad_type is clickable_video_details from the metadata, if the start time is reached as shown in A-1 of FIG. Bring focus to the clickable button image. After this process is completed, as shown in A-2 of FIG. 26 , a log of the display, deletion, and operation of the resulting advertisement picture is sent to the television gateway 121 .
  • the advertisement image display, deletion, and operation logs are sent to the television gateway 121 as shown in B-1 of FIG. 26 .
  • the linear channel and AVOD playback are suspended.
  • a log of advertisement image display, deletion, and operation of the suspended result is transmitted to the television gateway 121 .
  • a detailed screen of the video information (VOD-ID) to be introduced is displayed.
  • the resulting VOD detailed information display log is transmitted to the television gateway 121 .
  • the clickable button image is deleted as shown in B-7 of FIG. 26 .
  • the advertisement image display, deletion, and operation logs are sent to the TV gateway 121 as shown in B-8 of FIG. 26 .
  • the program table when transitioning from the advertisement displayed on the AVOD other than the linear channel, the program table returns to the service_id and event_id stored in the last channel. When the event_id is outside the display period, the oldest event_id within the display period is displayed.
  • the banner ad displays:
  • the television receiver 141 When displaying a banner advertisement, when the television receiver 141 recognizes that the ad_type is banner from metadata, it displays a banner advertisement in a program list (for example, the current program list).
  • a program list for example, the current program list.
  • the advertisement frame displayed on the current program table is managed, and the displayed advertisement can be switched for each HA-ID.
  • the PF-ID of the currently displayed program list is used as a parameter to obtain information from the TV gateway via the TV cloud.
  • the web schedule application gets the corresponding ⁇ AD-ID>.json from the CDN of schedule data and displays the banner image.
  • the image of the banner displayed on the current schedule is specified by url in ⁇ AD-ID>.json of the acquired ad_id.
  • a service for distributing moving image content comprising a television gateway configured and connected between a video platform and a television receiver for providing moving image content from the video platform to the television receiver, the
  • the dynamic image content distribution service is characterized in that
  • the video platform transmits an advertisement type and an advertisement start time together with data of program information as information for displaying an advertisement on a screen at a designated timing in a program broadcast of moving image content,
  • This television receiver recognizes the type of advertisement, and displays an advertisement moving image or an advertisement image on the screen when it is time to start the advertisement.

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Abstract

一种动态图像内容发布方法和系统，动态图像内容发布方法在动态图像内容发布系统中使用，动态图像内容发布系统包括电视网关，电视网关配置在视频平台与电视接收机之间，并且电视网关将来自视频平台的动态图像内容提供给电视接收机。视频平台将广告类型和广告开始的时间与节目信息的数据一起发送，电视接收机识别广告类型，如果到了广告开始的时间，则将广告动态图像或广告图像显示于画面。

Description

动态图像内容发布方法和系统
相关申请的交叉引用
本申请要求在2021年6月11日提交日本专利局、申请号为2021-098249、发明名称为“动态图像内容发布服务”的日本专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及动态图像内容发布方法和系统。
背景技术
近年来，由于网络的进化，经常实施动态图像发布服务。另外，在该动态图像发布服务中，不仅是单纯的动态图像收看，还开展了从动态图像内容向EC(电子商务)网站进行引导以购入商品，从互联网上的Web信息(例如新闻、票务信息等)在动态图像中确认详细内容等、所谓的将动态图像与Web信息连结起来的交互的服务。
另外，动态图像发布服务由各种各样的CSP(Contents Service Provider，内容服务提供商)提供。用户通过与各CSP签订合同，从而能够收看该CSP提供的动态图像。在签订合同时，从各CSP发行用于识别用户的ID、密码。
另外，在用电视接收机收看各CSP发布的动态图像的情况下，以往，用户通过遥控器的操作来进行ID、密码的输入。电视接收机的遥控器通常为具备使焦点上下左右移动的方向键、用于输入数字的数字键等的程度，并非例如PC(Personal Computer，个人计算机)所具备的键盘那样自如地进行文字输入。因此，ID、密码的输入操作成为用户的较大的负担，妨碍容易的收看。
在先技术文献
专利文献
专利文献1：日本特开2006－222674号公报
专利文献2：日本特开2020－102720号公报
发明内容
本申请要解决的问题在于，不依靠向电视接收机的遥控器操作，就能够进行VOD内容的收看等的合同涉及的ID、密码的输入。
一种动态图像内容发布系统，包括电视网关，该电视网关配置在视频平台与电视接收机之间，并且进行用于将来自所述视频平台的动态图像内容提供给所述电视接收机的连接，其中，作为用于在动态图像内容的节目广播中在指定的时刻在画面上显示广告的信息，该视频平台将广告类型和广告开始的时间与节目信息的数据一起发送，该电视接收机识别广告类型，如果到了广告开始的时间，则将广告动态图像或广告图像显示于画面。
根据本申请的构成，在线性频道(linear channel)的节目广播中，在指定的时刻在画面上显示广告。由此，目的在于进行向VOD等推荐节目的引导。
附图说明
图1是示出动态图像发布系统的构成例的图；
图2是电视机上显示的节目表的说明图；
图3是示出第一实施方式的动态图像发布系统的构成例的图；
图4是对动态图像发布系统的动作的一个例子进行说明的图；
图5是对构成节目表的数据即节目表构成信息的一个例子进行说明的图；
图6是对使用节目表构成信息而构成的节目表的一个例子进行说明的图；
图7是示出来自节目表的动态图像播放顺序的一个例子的图；
图8是示出来自节目表的VOD收看顺序的一个例子的图；
图9是示出广告的示出顺序的例子的图；
图10是对广告的布局信息进行说明的图；
图11是示出使用了节目表构成信息的、当前节目中的广告示出的应用例的图；
图12是示出使用了节目表构成信息的、过去节目中的广告示出的应用例的图；
图13是对节目表构成信息的定期更新进行说明的图；
图14是对紧急消息的更新进行说明的图；
图15是电视接收机的构成图；
图16是视频平台的构成图；
图17是电视网关的构成图；
图18是电视云的构成图；
图19是动态图像发布系统中的到ID绑定为止的动作的一个例子进行说明的图；
图20是示出ID结合信息DB所存储的、用于识别会员及其权利状况的信息的一个例子的图；
图21是示出ID结合信息DB所存储的、用于识别播放设备的信息的一个例子的图；
图22是对电视网关中的ID提供所涉及的信号的流程进行说明的图；
图23是说明插播广告的插入的方法的图；
图24是说明广告图片的插入的方法的图；
图25是说明可点击式广告图片的插入的方法的图；
图26是说明从可点击按钮向VOD引导的方法的图。
附图标记说明
101～108…CSP(内容服务提供商)，109…移动终端，111…视频平台，120…ID结合信息DB，121…电视网关，131…电视云，141…电视接收机，191…订阅数据库，301…节目表构成信息，1706…结合信息参照部。
具体实施方式
本申请通过利用电视网关将多个视频平台和多个电视接收机连接，从而使得动态图像内容的选择容易，能够进行良好的动态图像内容的发布。根据本系统，不仅能够进行单纯的动态图像收看，还能够从动态图像内容向EC(电子商务)网站引导而购入商品，能够实施从互联网上的Web信息(例如新闻、票务信息等)通过动态图像来确认详细内容等、所谓的将动态图像与Web信息连结起来的交互式服务。
在实现这样的高级的服务的基础上，近年来，进一步进行了各种各样的形态下的动态 图像内容的提供。例如，随时能够收看想要的动态图像内容的动态图像发布服务被称为VOD(Video On Demand：视频点播)，当前存在各种各样的VOD方式。
如果大体分类，则存在被称为AVOD(Advertising Video On Demand：广告视频点播)的广告动态图像发布服务、被称为SVOD(Subscription Video on Demand：订阅视频点播)的定额动态图像发布服务、以及被称为TVOD(Transaction Video On Demand：交易视频点播)的租赁型的动态图像发布服务。
在AVOD中，虽然能够免费收看动态图像，但是，刊登有广告。因此，收益并非是从收看动态图像的收看者获得，而是从拿出广告的企业获得。另一方面，在SVOD中，如果支付每月定额费用，则能够观看任何数量的准备好的动态图像内容。进一步，在TVOD中，对于单个的动态图像内容，例如能够附带1周期间等的限制地观看。因此，SVOD、TVOD从收看动态图像的收看者获得收益。
如以上这样，存在多种多样的动态图像发布服务，希望如下动态图像发布系统：在通过电视接收机进行的收看中，能够灵活地对应这些方式，并且收看者不会混淆，而简单地欣赏。因此，作为上述的电视网关的功能，需要对应这样的方式。
本申请提供一种新的动态图像发布系统，该动态图像发布系统对于电视网关，追加与AVOD、SVOD、TVOD等各种各样的VOD方式对应的功能，并且，能够更简单地进行动态图像内容的选择，其中，该电视网关使得能够在性能、功能不同的电视接收机中接收使用网络来实施的从多个动态图像发布平台发送的动态图像内容。另外，在AVOD时，提供广告动态图像的更有效的示出方法。
电视网关由于能够将多个视频平台与多个电视接收机连接，从而实现了更高级的交互式服务。尤其是，对于不同的功能、性能的电视接收机，通过提供标准的动态图像内容的选择方式，从而不会损害用户便利性，使得对更多的动态图像内容的选择变得容易。
然而，在通过电视网关进行的动态图像内容的选择中，虽然是使用了广播形式中的线性频道、即使用了网络的动态图像发布，但是，如广播那样，着重于基于与时刻信息对应地片面地持续发布的方式的发布方式，尽管能够进行一部分推荐节目的示出，但是，难以对应各种各样的VOD方式。这样，利用线性频道进行的动态图像内容的提供通常由免费的动态图像内容和广告构成，是AVOD的一种。不过，不仅是AVOD，而且SVOD、TVOD这样的不同的动态图像发布服务也正在不断地普及，因此，向这些VOD方式的对应是重要的。
在AVOD中，通过刊登广告，从而能够收看免费的动态图像内容，另一方面，SVOD能够利用每月定额费用自由地收看动态图像内容，关于TVOD，通过购入单个的动态图像内容，从而能够在限定的期限中收看动态图像内容。为了对应这些，需要确认收看者的合同状况，因此，在以往的电视网关系统中难以对应。
另外，在AVOD中，因为通过广告从企业获得收入，所以必须有广告的有效的示出方法。在以往的电视网关中，具有广告的插入功能，具有对于个别的电视接收机实施定位(Targeting)广告的功能，但是，未提供更有效的示出的方法的具体的方法。另外，近年来，提供了从AVOD向SVOD的服务进行引导、或者组合了由TVOD提供的收费内容的出售等而成的混合服务。为了在以往的电视网关中实施这样的混合服务，需要收看者的合同条件的确认、广告与VOD的联动功能，因此，需要合理地装备这些功能。
图1是示出动态图像发布系统的构成例的图。在图1中，CSP(内容服务提供商)1301～ 1308提供动态图像内容。动态图像内容分别被输入到视频平台1311～1313。视频平台1311～1313将动态图像内容输入到电视网关1321，经由电视云1331～1334而发送到电视接收机1341～1350。
各个视频平台在发布方式上存在差异，因此，各个动态图像内容仅由有限的电视接收机接收。存在电视网关对动态图像内容的格式进行转换的方式、以及在视频平台中内置有转换器的方式，在图1中的视频平台1311～1313中，是内置有转换器的方式。另外，电视云分别对应性能、功能不同的电视接收机。处于各电视云的管理下的电视接收机连接于几乎相同的性能、功能，性能、功能不同的电视接收机连接于不同的电视云。通过电视云对不同的电视接收机进行转换，从而尽管功能、性能不同，也能够进行良好的动态图像内容的选择、以及接收。通过以上方式，在具有电视网关的动态图像发布系统中，能够将格式不同的多个视频平台的动态图像内容向性能、功能不同的电视接收机发布。
动态图像内容若经由电视网关1321输入到电视机并确立连接，则视频流能够从视频平台1311～1313直接输入到电视接收机1341～1350。此外，电视接收机1341～1350连接于移动终端1301～1310，进行TV-ID(电视接收机1341～1350分别附带的ID)与SP-ID(收看者的移动终端1301～1310分别附带的ID)的结合。这些结合起来的信息被保管在TV-ID与SP-ID的结合信息保存部1352。另外，从电视接收机1341～1350输出的收看数据被保管在收看数据保存部1351。
通过收看数据保存部1351中保管的收看数据、以及TV-ID与SP-ID的结合信息保存部1352的输出，在内容推荐信息保存部1353中进行内容的推荐。对于从广告服务器1355输出的广告内容，通过内容推荐信息保存部1353的输出，并利用推荐广告选择插入部1354，选择适当的广告，利用视频平台1311～1313插入广告。另外，在接收侧广告插入部1356中，利用电视接收机的功能进行广告的插入。
图2是电视机上显示的节目表的说明图。由视频平台提供的动态图像内容如广播那样，通过在规定的时间持续流动的线性发布来提供给电视机，因此，利用示出与广播同样的频道和时刻的节目表来选择动态图像内容。
进一步，在网关中，通过将收看者所具有的SP-ID1421与识别电视机的TV-ID1422结合，从而能够定制节目表。根据本电视接收机的收看者的收看倾向，将推荐内容1401～1403在节目表上覆盖显示。在本例中，因为属于视频平台1411的移动的ID(SP-ID)1421与本电视接收机的ID(TV-ID)1422结合，所以，尤其是从视频平台1411提供的动态图像内容被推荐。
该节目表由从电视网关供给的共通EPG(Electronic Programming Guide：电子节目表)数据1404构成。EPG共通数据1404至少由表示时刻信息的时间表、具有节目的说明等的信息的节目元数据(Metadata)、进行频道的显示等的横幅数据(Banner data)构成。
根据以上的构成，各个视频平台不必介意具有不同的性能、功能的电视接收机的功能(面板的大小、像素数量、分辨率等)，通过输入到电视网关，从而能够向更多的电视接收机示出内容。进一步，通过使电视接收机与以智能手机为代表的移动终端协作，从而代替操作性不同的单功能的遥控器，使用移动终端而实现对高级的服务的操作性提高，进一步，能够进行在现有遥控器中无法进行的高级的智能手机与电视机的协作动作。
在使用了电视网关的动态图像的发布系统中，对于不同的功能、能力的电视机，能够示出节目表，不会将从各种各样的视频平台发布的动态图像内容混淆，使得收看者能够选 择。这样，对于线性频道发布方式的动态图像内容，是及其有效的系统，但是，对于其它动态图像内容的发布方式，功能不足，难以对应。
在视频网关中，需要供给与AVOD、SVOD、TVOD对应的混合服务相关的功能。
本申请在形成节目表的数据中，新追加对应于多个VOD发布方式的数据，实现容易选择由AVOD、SVOD、TVOD发布的动态图像内容的功能，另外，通过改良节目表的构造，从而还提供更舒适地选择线性频道发布的动态图像内容的功能。另一方面，通过将形成上述追加的节目表的数据应用于广告显示，从而实现对于收看者更有效的广告示出。
以下，将如上所述构成本申请的节目表的数据称为“节目表构成信息”而进行说明。根据节目表构成信息，构成AVOD、SVOD、TVOD的混合的动态图像选择系统，并且，能够进行线性频道的摘要(digest)收看、预告动态图像内容收看。另外，能进行基于覆盖方式的广告示出、组合动态图像广告内容与VOD而成的可点击式VOD。
以下，基于附图说明节目表构成信息的构成、以及分发方式的说明、能够容易地选择未来节目、当前节目、过去节目的新的节目表的构成方法、对应AVOD、TVOD、SVOD中的任意一个发布方式的节目表的构成及示出方式、组合VOD与广告而成的更有效的广告示出的方法、未来节目的预告动态图像内容、过去节目的摘要收看、进而紧急地变更节目表构成信息的紧急消息。
(第一实施方式)
使用附图说明本申请的第一实施方式。图3是示出第一实施方式的动态图像发布系统的构成例的图。CSP(内容服务提供商)101～108提供动态图像内容。动态图像内容分别被输入到视频平台111～113。视频平台111～113将动态图像内容输入到电视网关121，经由电视云131～134发送到电视接收机141～150。
如以上这样，将动态图像内容发布到电视接收机的功能与图1相同。与图1的使用了电视网关的动态图像发布系统较大的区别在于，在视频平台111～113上连接有订阅数据库(Subscriber database)191～193。订阅数据库191～193累积、保存有收看从视频平台111～113发布的动态图像内容的收看者的合同条件。因此，视频平台111～113随时能够通过向订阅数据库191～193进行询问，从而确认收看者的合同条件。
另一方面，图1所示的动态图像发布系统的TV-ID与SP-ID的结合信息保存部1352在本申请的动态图像发布系统中，成为MA-ID与HA-ID的结合信息保存部152。在此，HA-ID、以及MA-ID分别是归属代理(Home Agent)ID和移动代理(Mobile Agent)ID的简称，HA-ID是识别电视云和电视接收机的ID，MA-ID是识别视频平台和移动终端的用户的ID，是复合的标识符。订阅数据库111～113能够根据MA-ID确定用户，确认其收看条件。
此外，电视接收机141～150连接于移动终端171～180，进行HA-ID与MA-ID的结合。这些结合起来的信息被保管在MA-ID与HA-ID的结合信息保存部152。在本申请的动态图像发布系统中，通过使MA-ID与HA-ID的结合信息保存部152与订阅数据库191～193联动，从而对应各种各样的VOD发布方式。
此外，关于收看数据保存部151、内容推荐信息保存部153、广告服务器155、接收侧广告插入部156，进行与图1中示出的动态图像发布系统同样的动作。
图4是对动态图像发布系统的动作的一个例子进行说明的图。在本图中，从图3所示的动态图像发布系统整体中，摘录而示出视频平台111、电视网关121、电视云131、电视 接收机141、以及移动终端109。其它视频平台及电视云、电视接收机、移动终端也进行同样的动作。
SVOD是被每月定额收费的收看者能够尽情地观看动态图像内容的服务，TVOD是收看者在有限的期间内通过购入单个的动态图像内容从而能够收看收费的动态图像内容的服务。另一方面，在线性频道发布的AVOD中，虽然能够自由地进行动态图像收看，但是会收看广告。如以上这样，根据VOD方式，因为收看者的收看条件不同，所以动态图像发布系统需要在确认了这些条件的基础上，对收看者示出动态图像内容。
在图4中，将识别视频平台111的ID设为PF-ID，将识别电视网关121的ID设为TG-ID，将识别电视云的ID设为TC-ID，将同时识别电视机及电视云的ID设为HA-ID，将同时识别移动终端109的用户和视频平台111的ID设为MA-ID。另外，将对成为收看对象的动态图像内容进行识别的ID设为CT-ID。以下，说明进行VOD收看时的动态图像。
在电视接收机141中，请求VOD收看。电视接收机141利用信号201，(1)同时向电视云131发送VOD令牌请求和由CT-ID识别的VOD内容、识别提供动态图像内容的视频平台111的PF-ID、以及表示电视接收机自身的HA-ID。VOD令牌请求是指，发送用于确认有观看VOD的权利的指令。电视云131根据获取到的信号201将信号202发送到电视网关121。(2)信号202包含VOD令牌请求、PF-ID、CT-ID、以及HA-ID。电视网关121从自身具有的MA-ID与HA-ID的结合信息数据库获取与HA-ID结合的MA-ID，确定正在请求收看的收看者。电视网关121将信号203发送到视频平台111。(3)信号203由VOD令牌请求CT-ID、MA-ID构成。
接下来，视频平台111利用信号203，(3)接收VOD令牌请求，利用信号204，(4)向订阅数据库191询问MA-ID和CT-ID，确认具有MA-ID的收看者的登录条件，利用信号205，(5)将结果向视频平台111回答。在具有可进行VOD收看的条件的情况下，视频平台111利用信号206，(6)发行VOD令牌，将CT-ID及MA-ID连同VOD令牌一起发送到电视网关121。电视网关121获取信号206。电视网关121将信号207发送到电视云131。(7)信号207至少包含VOD令牌。电视云131利用信号208将从电视网关121接收到的VOD令牌(8)向电视接收机141发送。
电视接收机141将信号209发送到视频平台。信号209由通过信号208获取到的(9)VOD令牌和识别动态图像内容的CT-ID构成。视频平台111根据获取到的CT-ID确定表示动态图像的场所的URL，确认VOD令牌的正当性。在确认了VOD令牌为有效之后，利用信号210，(10)从视频平台111向电视接收机141进行动态图像流的发布。
通过以上的动态图像来控制符合VOD收看条件的VOD内容的可否收看。
接下来，说明构成本实施方式中的节目表的数据。图5是对构成节目表的数据即节目表构成信息(节目表收看信息)的一个例子进行说明的图。在本实施方式中，节目表构成信息301由视频平台111发送，经由电视网关121以及电视云131向电视接收机141发送。
在此，节目表构成信息301由通过PF-ID识别的企业信息302、通过Service_id识别的频道信息303、通过Event_id识别的节目信息304、通过CM_id识别的CM信息305、以及通过Vod_id识别的VOD信息306构成。另外，包含表示节目的时间轴上的位置的时间表311、以及表示广告的显示位置的布局信息321。
在企业信息302中，包含企业ID(PF-ID)、企业名、企业缩略图像、标志(logo)。
在频道信息303中包含服务ID(Service_id)、服务名、服务说明、种类(Genre)、 家长(parental)、服务缩略图像、标志、收费/免费信息、动态图像URL(频道中包含的所有节目是相同的发布)。
在节目信息304中包含节目ID(Event_id)、节目名、节目说明、开始日、开始时间、节目的长度、种类(Genre)、家长、节目缩略图像、动态图像URL、节目类型、子动态图像URL、收费/免费信息、系列(Series)识别信息。
CM信息305包含广告ID(CM_id)、CM标题、广告标识符(AD-ID)、开始日、开始时间、CM的长度、种类(Genre)、可替换标志、CM动态图像。
VOD信息306包含VODID(Vod_id)、内容名、内容标识符(CT-ID)、内容说明、内容的长度、种类(Genre)、家长、节目缩略图像、动态图像URL、收费/免费信息、系列识别信息。
图6是对使用节目表构成信息而构成的节目表的一个例子进行说明的图。视频平台111将节目表构成信息供给到电视网关121。电视网关121将从视频平台111获取到的节目表构成信息发布到电视云131。
电视云131的节目表构成信息具有已经从电视网关121发布的过去的节目表构成信息、以及即将发布的预定的节目表构成信息，使得能够在后收看已错过了的节目，从而提高了收看者的节目选择的便利性。电视云131将该过去的节目表和未来的节目表发送到电视接收机141。
在电视接收机141中构成过去的节目表时，根据节目表构成信息的企业信息402来识别是在哪个视频平台中构成的频道。例如，根据频道信息403进行节目表的频道显示，根据节目信息404至406构成各节目的排列及说明。根据时间表信息407示出节目表的时间线。这些是已经在过去发布了的节目，能够自由地选择。
进一步，在本节目表中示出VOD内容的一览。其选择示出节目表构成信息中包含的VOD信息。在各个VOD信息中具有表示内容的CT-ID，若保存到VOD信息数据库432，则由推荐(recommend)选择部431进行VOD内容的选择，示出到节目表上。与在过去广播了的节目同样地，能够自由地选择VOD内容，因此，能够向收看者提供舒适的节目选择功能。即，过去节目表尽管对于收看者来说不是最新内容，但是，没有时间上的制约，给予了能够自由地选择的便利性。在本实施中，虽然将VOD内容显示仅配置在过去节目表中，但是，能够在当前、未来的节目表中使用同样的数据和动作来进行配置。
在图6的过去、当前、未来的节目表中，将视频平台提供的节目作为频道而显示。在本图中，频道A1、频道A2是视频平台A提供的频道，频道B1是视频平台B提供的频道。在各节目表中进行显示的VOD内容1～4能够选择并显示由视频平台提供的VOD信息，该视频平台发布收看者通过遥控器等聚焦的节目内容。即，在收看者通过遥控器等聚焦了内容A11的情况下，将视频平台提供的VOD显示在节目表画面上。
另一方面，在电视接收机141中，在当前节目表构成信息中，以当前发布中的节目为基础而构成当前节目表411。另外，在未来节目表中，利用未来节目表构成信息中包含的企业信息422、频道信息423、节目信息425～426、时间表427来示出预计发布的节目。
图7是示出来自节目表的动态图像播放顺序(sequence)的一个例子的图。在电视接收机141中，若按下遥控器的节目表按钮，则首先，显示当前节目表511。通过从当前节目表511选择节目，从而播放动态图像内容512。关于这些，通过输入遥控器的上下键、频道编号，从而能够切换节目，另外，还能够直接选择其它节目513。另外，即使在收看 途中，通过按下节目表按钮，也能够返回到原来的当前节目表514。
另一方面，通过在当前节目表511中按下向下滚动按钮，从而示出未来节目表521。若从未来节目表521选择节目，则因为尚未发布，所以示出节目的说明画面522。在此，在能够播放预告动态图像的情况下，示出预告按钮，通过按下，从而播放预告动态图像523。如果预告动态图像结束，则返回到未来节目表524。
通过从当前节目表511向上滚动，从而示出过去节目表501。在过去节目表501中，示出在过去发布了的节目和VOD内容。在选择了VOD内容的情况下，向VOD选择顺序505转移。关于VOD选择顺序，在图8说明。
在从过去节目表501选择了节目的情况下，暂时示出节目说明画面502。在此，在能够收看过去节目的摘要的情况下，示出摘要按钮，若收看，则播放摘要506。若从节目说明画面502按下收看按钮，则播放过去节目的动态图像内容，若结束，则返回过去节目表504。通过播放摘要动态图像，从而能够使得内容选择更便利。
如以上这样，通过在未来节目表中，收看预计发布的预告动态图像，并在过去节目表中，收看摘要，从而能够提高节目收看的便利性。另外，因为在过去节目表中进行可进行VOD选择的显示，所以能够收看希望的VOD内容。
图8是示出来自节目表的VOD收看顺序的一个例子的图。在电视接收机141中，若按下遥控器的节目表按钮，则示出当前节目表611。若从当前节目表611选择了节目，则播放节目612。在节目612的正篇动态图像的途中、或者结尾，插入有广告动态图像613，与广告动态图像613一起示出VOD按钮。若按下VOD按钮，则示出VOD的说明画面614。此时，在VOD是基于SVOD的服务的情况下，示出说明画面614，在基于TVOD的服务的情况下，示出说明画面621。在说明画面614中示出收看按钮，在说明画面621中示出购入按钮和金额。
在此，若按下VOD收看按钮，则成为3个分支。第一分支中，在收看者没有进行每月定额收费会员登录的情况下，向会员登录画面615推进，在智能手机上，会员登录应用程序625动作，实施会员登录。进一步，推进到ID绑定画面616，在电视画面上示出QR码(注册商标)，利用在智能手机上动作的ID绑定应用程序626，电视接收机的HA-ID与会员ID即MA-ID结合。
第二分支中，在说明画面614中为已经完成会员登录的情况下，向ID绑定画面616推进。若ID绑定完成，则再次向SVOD说明画面617推进，通过按下收看按钮，从而播放VOD动态图像618。在TVOD的情况下，示出TVOD说明画面627，支付规定的购入金额，向动态图像收看618推进。若VOD的动态图像播放结束，则向正篇动态图像619返回。
第3分支中，在已经完成了ID绑定的情况下，通过从SVOD的说明画面614按下收看按钮，从而直接向VOD动态图像播放618推进。
另一方面，在选择了过去节目表601的VOD内容的情况下，推进到SVOD的说明画面614、或者TVOD的说明画面621。以下，用同样的顺序播放动态图像618，在结束时，向过去节目表629返回。
通过以上的顺序，能够容易地收看VOD。此外，为了实现上述收看顺序而进行在图4中说明过的获取VOD令牌的动作。在从说明画面614选择收看时，获取VOD令牌的顺序进行动作，若VOD令牌获取失败，则向会员登录画面615、或者ID绑定画面616推进， 在ID绑定完成之后，通过从SVOD说明画面617再次按下收看按钮，从而进入再次获取VOD令牌的动作，在获取VOD令牌之后，播放正篇动态图像619。
图9是表示广告的示出顺序的例子的图。广告的示出模式有3个种类，即插播(Instream)插入示出701、覆盖(overlay)显示711、可点击式(Clickable)VOD721。
作为第一模式的插播插入是在正篇前702播放之后，示出广告703，示出正篇后704。在画面上，示出正篇动态图像画面705，在示出广告动态图像画面706之后，播放正篇动态图像画面707。该模式是在所谓的动态图像内容中插入了广告动态图像内容的例子。
作为第二模式的覆盖显示，将广告叠加在正篇动态图像上而示出。插播插入在时间上进行广告插入，因此，时间会延长，与此不同，在覆盖显示中，在正篇动态图像上直接叠加广告而示出，因此，特征是不会影响动态图像内容的标准的长度。在正在播放正篇动态图像712时，从动态图像画面715起叠加广告，变成动态图像画面716，进一步变成动态图像画面717。在此，通过广告信息中所具有的、自动示出节目的信息，将叠加的广告自动地删除，向动态图像画面717转移。在本示出方法中，如上所述，虽然不发生时间上的插入，但是画面被隐藏一部分。
第3模式是可点击式VOD721，是插播插入示出701和覆盖显示711的组合。与插播同样地，从正篇动态图像722播放广告723，播放正篇动态图像724。此时，从动态图像画面725的状态向广告动态图像画面723、动态图像画面726转移。在此，在广告动态图像内容中示出了按钮，若按下，则显示说明画面728，若进一步按下收看按钮，则播放VOD内容729。若在广告画面726中不按下按钮，则正篇动态图像724在广告723结束后播放。若VOD内容729结束，则播放同一频道的动态图像内容730。
在各个情况下，将节目表构成信息的状态表示为741、742、743。在实施插播插入的情况下，节目表构成信息741由企业信息、频道信息、节目信息、广告信息构成。在覆盖显示的情况下也同样。在可点击式VOD的情况下，在广告信息中进一步包含VOD信息。在覆盖显示、以及可点击式VOD的情况下，根据图10所示的布局信息来构成画面。
图10是对广告的布局信息进行说明的图。在从正篇动态图像801示出覆盖显示画面802时，根据节目表构成信息中所具有的布局信息805来构成画面。在布局信息805中，包含视像的坐标、视像的尺寸、静态图像坐标、尺寸的信息，能够构成L字型显示802、或者重叠矩形区域的显示803。此外，在自动地进行覆盖显示时，根据节目表构成信息中具有的、CM信息的中的自动开始标志和开始时间来自动地实施覆盖显示。
在本例中，作为可点击式示出，举例表示2个模式。第一模式是可点击式广告，在按下按钮后，能够进行其它EC网站、信息示出。第二模式是可点击式VOD，能够利用图9所示的顺序来示出。
在可点击式VOD的情况下，从正篇的动态图像画面801播放广告动态图像842，通过按下在广告动态图像842中示出的按钮842，从而向VOD说明画面823转移。在此，通过按下收看按钮，从而播放VOD的动态图像824。在广告动态图像822中，按钮842由布局信息825决定示出位置。VOD说明画面823的收看按钮也同样根据布局信息来进行配置。
在可点击式广告的情况下，在广告动态图像812中基于布局信息815示出按钮841。在按下了按钮841时，示出EC网站的商品画面813。在此，例如也能够示出详细的信息画面等。
如以上这样，能够根据节目表构成信息具有的布局信息来进行灵活的画面构成。
图11是示出使用了节目表构成信息的、当前节目中的广告示出的应用例的图。当前节目表901显示当前正在发布的内容。在节目表构成信息900中具有企业信息902、频道信息903。在频道信息903中具有节目信息904、906、908，在节目信息904中具有广告信息905，在节目信息906中具有广告信息907，在节目信息908中具有广告信息909，进一步，在广告信息909中包含VOD信息910。
在各个节目信息中记载有节目开始时间、节目结束时间，另外，在广告信息中也记载有广告开始时间和结束时间。
根据节目表构成信息中包含的以上的信息来构成节目表，另外，播放正篇动态图像和广告921～927。此外，将同时示出的画面表示为931～937。
在节目信息904中记载有节目开始时刻8：00和结束时刻9：00。进一步，在广告信息中记载有开始时刻8：30、结束时刻8：35。从时刻8：00开始正篇动态图像，从8：30播放广告。进一步，从8：35回到正篇动态图像，继续播放。
下个节目924表示从9：00开始的下个节目。在节目信息906中记载有开始时刻9：00、结束时刻11：00。在广告信息907中记载有开始时刻10：00、结束时刻10：05，表示通过覆盖进行显示。根据这些信息，从时刻9：00开始正篇动态图像924播放。在正篇动态图像播放的途中，从10：00自动地显示静态图像的广告。将示出的画面表示为934。广告作为静态图像而被叠加在正篇动态图像上显示。叠加的广告即静态图像在10：05消失。
进一步，在接下来的节目信息中，记载有开始时刻11：00、结束时刻12：00，广告信息记载有开始11：30、结束时刻11：40。本广告记载有指示，使得通过按钮显示而跳到其它画面。根据本信息，接下来的节目925在11：00开始。广告926在11：30开始，但是，如广告画面936所示，在本广告中示出了按钮。通过收看者按下按钮，从而进入VOD顺序，示出VOD的选择画面938。此后，按照图8所示的VOD顺序进行动作。在不按下按钮的情况下，继续正篇动态图像927的播放，如动态图像画面937所示，广告消失。
这样，根据节目表构成信息来构成节目，但是，动作流的播放根据动态图像流中包含的元数据(声明文件：manifest file)进行播放。作为例子，在图11中示出利用成为国际标准规范的MPEG DASH来播放动态图像流的情况。在MPEG DASH中，在动态图像流的播放中使用MPD(Media Presentation Description：媒体展示说明)。在MPD中通过时期(Period)规定动态图像流。例如，基于本实施例的节目921由MPD#1：951构成，播放动态图像921。广告922由Period#2：942播放，动态图像923由Period#3：943播放。同样，下个节目的动态图像924由MPD#2：952的Period#1：944播放。进一步，接下来的节目由MPD#3：953的Period#1：945播放动态图像925。广告926由Period#2：946播放，动态图像927由Period#3：947播放。在本例中，对于一个节目，使一个MPD对应，但是，根据运用的不同，也能够是不同的对应。例如，对于2个以上的节目，也能够使1个MPD对应，并通过多个Period来规定。
图12是示出使用了节目表构成信息的、过去节目中的广告示出的应用例的图。节目表构成信息由企业信息1002、频道信息1003、节目信息1004、广告信息1005、VOD信息1006构成。根据这些信息来显示过去节目表1001。根据频道信息1003中包含的节目信息1004，播放动态图像1021、广告1022、动态图像1023。在此，存在节目开始时刻8：00、结束时刻9：00这些描述，但是，因为表示在过去发布了的时刻，所以能够自由地进行节 目的选择。
若选择了动态图像1021，则暂时示出说明画面1041，若按下了收看按钮，则播放正篇动态图像1021。进一步，播放广告动态图像1032，然后，若广告动态图像结束，则变成正篇动态图像画面1033。
在图12的过去节目表中，作为频道显示了视频平台提供的节目。在本图中，频道A1、频道A2是视频平台A提供的频道，频道B1是视频平台B提供的频道。在各节目表中进行显示的VOD内容1～4能够选择并显示视频平台所提供的VOD信息，该视频平台正在发布收看者用遥控器等聚焦了的节目内容。即，在收看者用遥控器等聚焦了内容A11的情况下，将视频平台提供的VOD显示在节目表画面上。在本实施例中，将VOD内容显示仅配置在过去节目表中，但是，能够在当前、未来的节目表中使用同样的数据和动作进行配置。
另一方面，若选择了VOD，则播放VOD动态图像1024。在此，在播放之前，示出VOD的说明画面1042，若按下了收看按钮，则播放VOD动态图像(VOD内容1)。此时，动态图像画面变成VOD动态图像画面1034。若VOD动态图像结束，则返回至过去节目表画面1035。
与当前节目表同样，关于过去节目表，也说明与基于MPEG DASH的动作流的播放的关系。由MPD#1：1050的Period#1：1051播放本件动态图像1021。由Period#2：1052播放广告1022，由Period#3：1053播放正篇动态图像1023。关于VOD，由MPD#2：1060的Period#1：1054播放VOD动态图像1024。与当前节目表的运用同样地，也能够根据1个MPD与多个节目的关系进行运用。
图13是对节目表构成信息的定期更新进行说明的图。节目表构成信息1111例如以1天单位来定期地进行更新。在节目表构成信息中包含企业信息、频道信息、节目信息、广告信息、VOD信息。
电视网关121定期地(1)利用信号1101向视频平台111请求节目表构成信息。视频平台111(2)利用信号1102将节目表构成信息向电视网关121发送。电视网关121在获取了更新节目表构成信息后，将通常为OFF的更新标志1121设为ON。电视云131(3)利用信号1103定期地确认电视网关121的更新标志1121，如果更新标志1121为ON，则(4)利用信号1104来获取节目表构成信息，(5)利用信号1105向电视接收机141分发。在电视云131获取了节目表构成信息之后，更新标志1121立即变成OFF。但是，在存在多个电视云的情况下，在确认了所有的电视云获取到节目表构成信息之后，设为OFF。另外，在从电视网关121获取节目表构成信息时，为了进一步确保安全性，通过利用事先分发给电视云131的秘钥进行加密，从而能够保持安全。
图14是对紧急消息的更新进行说明的图。如图5所示，节目表构成信息因为信息量较多并在内部包含缩略图像等，所以，例如1天单位那样以较长的周期来更新。因此，例如由于难以对应实况转播的节目被延长从而不得不变更节目表的情况等紧急事态，所以，另外，以必要最低限度的尺寸来要求用于进行变更处理的紧急消息功能。将紧急消息的格式表示为1210。
<紧急消息ID><频道ID><成为对象的节目ID><对象项目><处理><处理内容>
在此，<紧急消息ID>因为在企业内独特(unique)地发行，所以由<企业ID+独特ID>构成，用Emsg_id表示。
<频道ID>是确定各频道的Service_id，<成为对象的节目ID>是确定节目的Event_id。<对象项目>是节目信息内具有的各项目。
<处理>具有删除、覆盖(变更)、追加，将其具体的内容规定为<处理内容>。
例如，在将8：00开始、9：00结束的节目的结束时间变更为9：30时，对目标节目发送<处理>变更、<处理内容>9：30。
视频平台111(1)利用信号1201将紧急消息发送到电视网关121。电视网关121将通常为OFF的紧急标志1221设为ON。电视云131(2)利用信号1202来确认紧急标志1221。此时，电视云131在比上述的更新标志1121的确认更短的期间内进行确认。例如，在10分钟～30分钟等的期间内进行确认。电视云131(3)利用信号1203获取紧急消息。电视云131将获取到的紧急消息(4)利用信号1204向电视接收机141分发。在此，对于紧急消息的分发，在比节目表构成信息的分发更短的时间内进行分发，因此，为了使得发送不会集中，各电视接收机利用预先设定的偏移时间来控制接收时刻，使访问分散。
图15是电视接收机141的构成图。利用天线1501来接收广播，利用调谐器1502转换成数字流后的广播内容在信号处理部1503中被转换成声音信号、视像信号。声音信号在声音处理部1504中被处理，并由扬声器1506播放声音。另外，视像信号由视像处理部1505处理，并由视像显示部1507播放视像。CPU1509与存储器1508、非易失性存储器1510连接，执行控制程序，进行调谐器1502的控制、信号处理部1503的控制。此外，将用户的操作从遥控器1513输入到接收部1512，并向控制程序输入。通信接口1511接收利用网络发布的动态图像内容、内容选择画面，在CPU1509的控制程序中进行处理。
图6的构成以及图7的播放顺序将经由通信接口1511获取到的图5的节目表构成信息累积到存储器1508，CPU1509使用在内部执行的软件，基于当前时间来切割节目信息，生成当前节目表、过去节目表、未来节目表。
图16是视频平台111的构成图。CPU1602与存储器1601及存储装置1603连接，执行控制程序。操作者利用操作部1605来控制动作。通信接口1604连接于网络，进行动态图像内容的输入输出、过去节目表构成信息的输出、未来节目表构成信息的输出、当前节目表构成信息的输出、动态图像的发布、内容选择信息的输入输出。此外，视像处理部1606将输入了的动态图像内容编码并进行加密，生成动态图像发布用的流。如本图所示，视频平台111能够称为服务器。
图17是电视网关121的构成图。CPU1702与存储器1701及存储装置1703连接，使规定的处理程序动作。通信接口1704进行从视频平台的输入输出及向电视云的输入输出。进行来自视频平台的过去节目表构成信息的输入、未来节目表构成信息的输入、当前节目表构成信息的输入、向电视云的过去节目表构成信息的输出、未来节目表构成信息的输出、当前节目表构成信息的输出。此外，操作者利用操作部1705控制动作。如本图所示，电视网关121能够称为服务器。
图18是电视云131的构成图。利用通信接口2004，接收由电视网关输出的节目表构成信息。节目表构成信息由利用CPU2002、存储器2001进行动作的软件转换成电视接收机能够显示的规定的格式，并保存于存储器2003。操作者利用操作部2005来进行软件的控制。存储器2003中保存的数据由图15所示的电视接收机接收。如本图所示，电视云131能够称为服务器。
以下，利用图15的电视接收机141、图16的视频平台111、图17的电视网关121、 图18的电视云131来说明图6所示的节目表的构成。
图16的视频平台111的存储装置1603中保存的节目表构成信息由通信接口1604输出，由图17的电视网关121的通信接口1704接收，并由存储装置1703暂时保存。保存起来的节目表构成信息由通信接口1704输出，由图18的电视云131接收。在图18的电视云131中，将接收到的节目表构成信息转换成在电视接收机141中能够显示的格式。在此，转换后的数据格式例如为在电视接收机141上动作的浏览器中能够显示的HTML5。
转换后的数据由通信接口2004向图15的电视接收机141输出。在图15的电视接收机141中，利用通信接口1511，不仅接收动态图像内容，还接收内容的选择画面。在此所说的内容的选择画面相当于图6所示的过去节目表、当前节目表、未来节目表。
以下，使用图15的电视接收机141说明图6的节目表、图7的节目表的顺序。由图18的电视云131进行了向能够显示的数据格式的转换的节目表构成信息由通信接口1511接收。在此，对于节目表构成信息，发送过来过去1周期间、未来1周期间量的信息，根据当前的时刻，显示图6所示的当前节目、过去节目表、未来节目表。在此，将发送过来的节目表构成信息与当前的时刻比较，将判断为过去的信息的部分进行分割并显示为过去节目表，将判断为未来的信息的部分进行分割并显示为未来节目表，在判断为当前正在被发布的情况下，作为当前节目表而进行显示。这些显示动作由在图15所示的CPU1509中动作的软件来实施。
在图7中示出节目表的顺序。图7所示的过去节目表501、当前节目表511、未来节目表521对应于图6所示的过去节目表401、当前节目表411、未来节目表421。图7中的动作由在图15所示的电视接收机141的CPU1509中动作的软件来实施。
·节目表构成信息的构成
在由电视网关构成的动态图像发布系统中，在企业信息、频道信息、节目信息、时间表的基础上，根据广告信息、VOD信息、表示广告的显示位置的布局信息，利用构成的“节目表构成信息”，不仅对应以线性发布实现的AVOD，还对应SVOD、TVOD。
·在线性发布的节目表上叠加VOD的选择画面，利用确认收看者的合同条件的电视网关的顺序，选择、收看AVOD、SVOD、TVOD的任意一个的内容。
·根据在过去发布了的节目表构成信息和将来预计发布的节目表构成信息，无缝地显示当前节目和过去节目。在过去节目中，进行摘要播放，关于未来节目，播放预告动态图像。
·广告的示出方法
根据上述“节目表构成信息”中包含的广告信息、以及布局信息，示出在正篇动态图像中在时间上插入的广告、在正篇动态图像中在空间上叠加而显示的广告、进一步将它们组合而实现的广告。
·从时间插入的广告，通过按下按钮，另行显示服务网站的信息、或者实现收看VOD动态图像内容的服务。
·节目表构成信息的获取、修正方法
通过定期地确认电视网关的更新标志，从而更新“节目表构成信息”。
“节目表构成信息”的修正根据另行发送的紧急消息而实施，紧急消息在比较短的期间内确认紧急标志。
·一种电视网关，其配置在视频平台与电视机之间，进行连接，用于将来自该视频平台的动态图像内容提供给该电视机，该电视网关接收包含配置在该电视机与该电视网关之间 的电视云发送的来自该电视机的识别视频平台111的ID、识别成为收看对象的动态图像内容的ID、以及同时识别电视云的ID在内的视频点播令牌请求，向该视频平台发送同时对移动终端的用户和视频平台进行识别的ID(以下，CT-ID)、以及对成为收看对象的动态图像内容进行识别的ID(以下，MAID)，该视频平台假设具有基于CT-ID和MA-ID而能够进行VOD收看的条件，接收包含CT-ID和MA-ID的视频点播令牌，基于从该视频平台接收视频点播令牌的结果，将该视频点播令牌发送到该电视云。
(第二实施方式)
使用附图说明作为本申请的一实施方式的第二实施方式。本实施方式是上述的其它实施方式的变形例，因此，对于与其它实施方式相同的部分，使用相同的附图标记，省略详细的说明。
图19是对动态图像发布系统中的到ID绑定为止的动作的一个例子进行说明的图。本图与图4同样，从图3所示的动态图像发布系统整体中摘要而示出了视频平台111、电视网关121、电视云131、电视接收机141、以及移动终端109。其它视频平台及电视云、电视接收机、移动终端也进行同样的动作。
在第一实施方式中，使用图4，说明了动态图像发布系统的动作的一个例子，但是，在本实施方式中，主要说明图4所示的动作的前段的动作，即，到使信息存储到ID结合信息DB(数据库)120中为止的流程。
ID结合信息DB120例如被存储在电视网关121所具备的(或者，电视网关121的CPU1702能够参照的)HDD(Hard Disk Drive：硬盘驱动器)等存储装置中。ID结合信息DB120存储有在图20、图21中以表的形式例示的信息。
图20是示出ID结合信息DB120存储的、用于识别会员及其权利状况的信息的一个例子的图。更详细而言，图20所示的表对于MA-ID将其与HA-ID、访问令牌、刷新令牌、有效期限、用户档案等相关联地存储。访问令牌是表示允许向电视云131的访问的令牌。有效期限是访问令牌的有效期限，若超过该有效期限，则访问令牌会失效。刷新令牌是在获取新的访问令牌及有效期限时使用的令牌。
在此，MA-ID是对移动终端109的用户和视频平台111同时进行识别的ID。在此，移动终端109例如是用户所具有的智能手机等便携式终端设备。HA-ID是对电视接收机141及电视云131同时进行识别的ID。因此，在用户持有多个播放设备(例如电视接收机141)的情况下，对于一个MA-ID，有可能关联多个HA-ID。另外，对于与MA-ID相关联的每一个HA-ID，存储访问令牌、刷新令牌、有效期限等。
图21是示出ID结合信息DB120所存储的用于识别播放设备(例如电视接收机141)的信息的一个例子的图。更详细而言，图21所示的表对于HA-ID将MA-ID、访问令牌、刷新令牌、有效期限等相关联地存储。访问令牌是表示允许向视频平台111的访问的令牌。有效期限是访问令牌的有效期限，若超过该有效期限，则访问令牌失效。刷新令牌是在获取新的访问令牌及有效期限时使用的令牌。
在此，有的情况下用户通过一个播放设备(例如电视接收机141)来利用多个视频平台111提供的VOD服务。在此情况下，对于一个HA-ID，有可能关联有多个MA-ID。另外，对于与HA-ID相关联的每一个MA-ID，存储访问令牌、刷新令牌、有效期限等。
回到图19，用时间顺序来说明到ID绑定为止的信号的收发。首先，电视接收机141若利用遥控器操作等接收了请求VOD收看的操作，则利用信号1901，对于电视云131， (1)请求QR码(注册商标)。在信号1901中，至少包含HA-ID。
接收到(1)的QR码请求的电视云131利用信号1902对电视接收机141发送(2)用于使QR码显示的信息。在此，信号1902的QR码至少包含能够确定对提供VOD内容的视频平台111进行识别的PF-ID、以及表示电视接收机自身的HA-ID的信息。接收到信号1902的电视接收机141使QR码显示于画面。
接下来，移动终端109基于拍摄电视接收机141的画面上显示的QR码并进行解码从而获得的信息，利用信号1903，(3)进行Web访问。此时的访问目的地是电视网关121。接收到信号1903的电视网关212利用信号1904，对于QR码中包含的PF-ID所示的视频平台111，(4)进行认证要求。
接收到信号1904的视频平台111利用信号1905～1906，(5)进行ID登录确认。在该ID登录确认中，视频平台111经由移动终端109对用户要求登录操作。
在此，对在移动终端109侧的显示状态及操作接收进行补充。若用户对电视接收机141用遥控器请求VOD收看，则在电视接收机141的画面上显示QR码，因此，该QR码被移动终端109拍摄，使由QR码引导的Web页面显示于移动终端109的画面。此时的Web页面例如由电视网关121提供。另外，此时的Web页面例如包含操作按钮，该操作按钮用于确认是否许可在下一画面中要求用户的登录操作。若用户操作了该操作按钮，则在移动终端109上显示用于供用户输入VOD收看合同中指定的ID、密码的画面。此时的用于输入ID、密码的画面由视频平台111提供。视频平台111经由该画面接收用户的ID、密码的输入，完成基于信号1905～1906进行的(5)ID登录确认。
返回使用图19进行的说明。视频平台111利用信号1905对订阅数据库191发送用户的ID、密码。如果用户的ID及密码在VOD收看合同为有效，则订阅数据库191对视频平台111利用信号1906发送MA-ID。
结束了(5)的ID登录确认而取得了MA-ID的视频平台111对电视网关121利用信号1907(6)发送响应。到此为止，电视网关121识别用户正在对视频平台111进行VOD收看的契约。
接收到(6)的响应的电视网关121接下来对视频平台111利用信号1908(7)发送令牌要求。接收到(7)的令牌要求的视频平台111对电视网关121利用信号1909(8)发送VPF令牌响应。
接收到(8)的VPF令牌响应的电视网关121接下来对电视云131利用信号1910(9)发送令牌要求。接收到(9)的令牌要求的电视云131对电视网关121利用信号1911(10)发送TVC令牌响应。
接收到(10)的TVC令牌响应的电视网关121接下来对视频平台111利用信号1912(11)发送配置文件请求(Profile request)。接收到该配置文件请求的视频平台111对电视网关121利用信号1913(12)发送配置文件及MA-ID。
接收到(12)的配置文件及MA-ID的电视网关121接下来对电视云131利用信号1914(13)发送配置文件请求。接收到该配置文件请求的电视云131利用信号1915发送(14)配置文件及HA-ID。
通过到此为止的流程，电视网关121取得与用户的配置文件相关联的MA-ID及HA-ID。接下来，电视网关121进行(15)ID绑定，使ID结合信息DB120存储MA-ID与HA-ID的结合信息(例如在图20及图21中用表格形式例示的信息)。
这样，根据本实施方式，在某个播放设备(电视接收机141)中的初次的VOD收看时，能够在移动终端109进行输入操作。移动终端109例如是智能手机，是容易进行文字输入的终端。因此，根据本实施方式，以往不得不利用遥控器的ID、密码的输入作业变得能够利用移动终端109来进行，因此，能够大幅减轻输入操作的烦杂度。
另外，根据本实施方式，在电视接收机141、电视云131中，能够不管理使向视频平台111的用户的登录成为可能的ID、密码，只要令牌有效，则使电视接收机141对视频平台111的连接成为可能。即，作为应当隐匿的信息的ID、密码仅在视频平台111中被管理，能够排除从其它装置(电视网关121、电视云131、电视接收机141)泄露的风险。
图22是对电视网关121中的ID提供涉及的信号的流程进行说明的图。在该图中示出了具有某个VOD收看合同的用户利用某个播放设备进行的第二次以后的VOD收看时的信号的流程。
电视网关121具备结合信息参照部1706，该结合信息参照部1706是通过CPU1702执行规定的程序从而实现的功能部。若通信I/F(Interface：接口)1704从视频平台111接收到MA-ID，则结合信息参照部1706参照ID结合信息DB120，获取与MA-ID对应的HA-ID，并将其发送到电视云131。另外，若通信I/F(Interface：接口)1704从电视云131接收到HA-ID，则结合信息参照部1706参照ID结合信息DB120，获取与HA-ID对应的MA-ID，并将其发送到视频平台111。更详细而言，与在第一实施方式中使用图4说明的情况相同。
作为用于经由网络在节目广播中(线性地发布的动态图像内容发布的节目)指定的时刻在画面上显示广告的机构，视频平台111在节目的元数据中设置以下的信息。
(1)广告ID：
广告ID的元数据的密钥设为ad_id。ad_id是识别广告的编号。
是按照每个企业来取号的1～16、777、214的十进制数。
(2)广告类型：
广告类型的元数据的密钥记述为ad_type。
ad_type是识别广告类型的字符串。
ad_type在插播广告的情况下在密钥之后记述为instream。
ad_type在静态图像的情况下在密钥之后记述为image。
在ad_type为Instream和image的情况下，若到达开始广告的开始时间，则自动地启动。
ad_type在可点击式静态图像的情况下，在密钥之后记述为clickable_image。
在ad_type记述为clickable_image的情况下，显示点击按钮，通过按钮操作来显示静态图像。
ad_type在可点击式视频详细内容的情况下，在密钥之后记述为clickable_video_details。在ad_type记述为clickable_video_details的情况下，显示点击按钮，通过按钮操作来显示视频详细内容信息。
ad_type在横幅广告的情况下，在密钥之后记述为banner。在记述为banner的情况下，作为节目表(例如当前节目表)中的横幅广告而进行利用。
(3)广告图像：
广告图像的元数据的密钥记述为ad_information。
在ad_information的元数据的密钥中存在下位的密钥。
在ad_information的下位密钥为img_url的情况下，在广告类型中是静态图像、或者可点击式静态图像的情况下，将表示图片图像的所在的URL的字符串记载在密钥之后。在可点击式静态图像的情况下，在按压了按钮之后进行迁移。
在ad_information的下位密钥为pos[x,y,w,h]的情况下，记述表示静态图像显示位置的数字。
(4)Video要素显示位置：
元数据的密钥在Video要素显示位置的情况下，记述为video_x_y_w_h。在video_x_y_w_h中具有下位密钥。video_x_y_w_h的下位的密钥记述为pos[x,y,w,h]。pos[x,y,w,h]记述表示在开始时间显示在画面上的播放中的视像的显示位置坐标(x,y,w,h)的数值。
(5)开始时间：
元数据的密钥在开始时间的情况下记述为start_time。在start_time的密钥之后记述开始广告的节目在开始之后的偏移时间。作为记述例，为hh：mm：ss。在横幅广告的情况下，不使用start_time。
(6)广告的长度：
元数据的密钥在广告的长度的情况下记述为duration。
在Duration之后记述成为广告的长度的时间。作为记述例，为hh：mm：ss。在横幅广告的情况下，不使用duration。
(7)进行介绍的视频信息
元数据的密钥在进行介绍的视频信息的情况下，记述为vod_id。
在vod_id之后是用于向想要介绍的视频信息进行链接的用于识别按照每个平台取号的视频的值。记述到1～16、777、214为止的十进制数。
(8)可点击按钮：
元数据的密钥在可点击按钮的情况下记述为clickable_button。
在clickable_button中具有下位的密钥。
在clickable_button的下位的密钥为img_url的情况下在clickable_button密钥之后记述为img_url，在img_url密钥之后，在广告类型为可点击式静态图像、可点击式视频详细内容的情况下，记述表示按钮图片图像所在的URL字符串。
在clickable_button的下位的密钥为pos[x,y,w,h]的情况下，在clickable_button密钥之后记述为pos[x,y,w,h]。在pos[x,y,w,h]之后记述成为可点击按钮显示位置的数值。
基于以上所述，以下示出用于在从视频平台111线性发布的视像数据中插入广告的元数据的发送例。
Figure PCTCN2022083756-appb-000001
Figure PCTCN2022083756-appb-000002
视频平台111将上述记载的基于密钥的元数据发送到电视接收机141。在发送元数据时，既可以经由电视网关121和电视云131，也可以直接发送。
在TV141侧，根据元数据中的广告的种类进行以下的动作。
插播广告的情况：
在插播广告的情况下，电视接收机141进行图23那样的动作。电视接收机141发送过来的元数据中识别ad_type为instream的情况下，显示在内容之中包含的广告动态图像。将该流的播放开始、播放中、播放完成的信息通知电视网关121。
广告图片显示：
在进行广告图片显示的情况下，电视接收机141如图24那样进行动作。电视接收机141在从元数据识别出ad_type为image的情况下，如果到达开始时刻，则在动态图像上覆盖显示广告图像(ad_Information_img_url)。将其结果的广告图片显示、删除、操作的日志发送到电视网关121。
在指定了Video要素显示位置(video_x_y_w_h)的情况下，对动态图像进行缩放，将广告图像覆盖显示。
如果从开始时刻经过了Duration，则自动地删除。
能够使用TV遥控器的、彩色键来删除。
在广告动态图像之上显示广告图片的状况的情况下，分别定义instream的广告和image的广告。
从可点击按钮进行广告图片显示：
从可点击按钮进行的广告图片显示如图25那样动作。
在电视接收机141根据元数据识别出ad_type为clickable_image的情况下，如图25的A-1那样，如果到达开始时刻，则将可点击按钮图像(clickable_button)显示在动态图像上的指定的位置，将聚焦对准于可点击按钮图像。将其结果如图25的A-2那样将广告图片显示、删除、操作的日志发送到电视网关121。
如果用户按下了遥控器的决定按钮(如果进行了点击)，则如图25的B-1那样，将其结果的广告图片显示、删除、操作的日志发送到电视网关121。然后，如图25的B-3那样将广告图像(ad_Information.img_url)覆盖显示。在指定了Video要素显示位置(video_x_y_w_h)的情况下，如图25的B-2那样对动态图像进行缩放，将广告图像覆盖显示。
将广告图像覆盖显示之后，如图25的B-4那样，将其结果的广告图片显示、删除、操 作的日志发送到电视网关121。
对于ad_Information.img_url，按照下述的规则，生成了文件名之后进行获取处理。在ad_information.img_url为https：//xxxx/xxxx/image_$(TC-ID)_$(MODEL).png的情况下，如果TC-ID为aaaa，TV的模型名为bbbb，则置换为https：//xxxx/xxxx/image_aaaa_bbbb.png并通知电视网关121。
如图25的B-5那样，如果经过了广告显示期间或用户用遥控器进行了删除的动作，则停止广告图像的显示，将动态图像显示在整个画面上。在该处理结束之后，如图25的B-6那样，将其结果的广告图片显示、删除、操作的日志发送到电视网关121。
如图25的C-1那样，如果用户在广告显示期间(duration)内没有操作，则不进行广告图像的显示，而删除可点击按钮图像。在该处理结束之后，如图25的C-2那样，将其结果的广告图片显示、删除、操作的日志发送到电视网关121。
从可点击按钮向VOD引导：
如图26那样从可点击按钮向VOD引导。
电视接收机141在根据元数据识别了ad_type为clickable_video_detailes的情况下，如果如图26的A-1那样到达了开始时刻，则将可点击按钮图像(clickable_button)显示在动态图像上的指定的位置，将聚焦对准可点击按钮图像。在该处理结束后，如图26的A-2那样，将其结果的广告图片显示、删除、操作的日志发送到电视网关121。
如果用户按下了遥控器的决定按钮，则如图26的B-1那样将广告图片显示、删除、操作的日志发送到电视网关121。然后，如图26的B-2那样，中止线性频道、AVOD播放。然后，如图26的B-3那样，将中止了的结果的广告图片显示、删除、操作的日志发送到电视网关121。进一步，如图26的B-4那样，显示介绍的视频信息(VOD-ID)的详细画面。然后，如图26的B-5那样，将其结果的VOD详细信息显示日志发送到电视网关121。
如果用户在广告显示期间(duration)内不操作，则如图26的B-7那样删除可点击按钮图像。若删除的处理结束，则如图26的B-8那样，将广告图片显示、删除、操作的日志发送到电视网关121。
如图26的B-6那样，在通过用户的操作而播放了VOD之后，可点击式广告被显示在线性频道节目上而已迁移了的情况下，迁移到最后频道中存储的service_id的线性频道的播放处理。
如图26的B-9那样，在从显示在线性频道以外的AVOD上的广告进行了迁移的情况下，返回到最后频道中存储的service_id、event_id的节目表。在event_id已经变成显示期间外的情况下，将显示期间内的最旧的event_id进行显示。
横幅广告显示：
横幅广告显示中，在电视接收机141根据元数据识别出ad_type为banner的情况下，显示节目表(例如当前节目表)中的横幅广告。广告的种类为向推荐VOD的引导、使用了ID绑定的点协作、广告图片显示这3个种类。
在电视网关121中，进行在当前节目表上显示的广告框管理，并能够按照每个HA-ID来切换所显示的广告。
关于将哪个广告显示几个，将正在显示的当前节目表的PF-ID作为参数，经由TV云从电视网关获取信息。广告框为0个或3个，在3个的情况下，获取3个ad_id。网络节目表应用程序从节目表数据的CDN获取相应的<AD-ID>.json，并显示横幅图像。
如果用户点击了横幅，则与其ad_type相应地进行处理。
在当前节目表上显示的横幅的图片在获取到的ad_id的<AD-ID>.json之中用url指定。
[附注]
一种动态图像内容发布服务，具有被配置在视频平台与电视接收机之间并进行连接的电视网关，该连接用于将来自上述视频平台的动态图像内容提供给所述电视接收机，所述动态图像内容发布服务的特征在于，
该视频平台将广告类型和广告开始的时间连同节目信息的数据一起，作为用于在动态图像内容的节目广播中在指定的时刻在画面上显示广告的信息而发送，
该电视接收机识别广告类型，如果到了广告开始的时间，则将广告动态图像或广告图像显示于画面。
【工业实用性】
在视频内容的线性发布中，通过在节目表构成信息中加入广告信息，从而在用户观看线性发布的视频内容时，能够向用户公开广告，向VOD引导。由此，能够扩大收看者的节目选择的范围。

Claims (8)

  1. 一种动态图像内容发布系统，其中，
    所述动态图像内容发布系统包括电视网关，该电视网关配置在视频平台与电视接收机之间，并且该电视网关配置为，将来自所述视频平台的动态图像内容提供给所述电视接收机，
    所述电视接收机配置为：
    接收来自所述视频平台的将广告类型和广告开始的时间与节目信息的数据一起发送的节目广播数据；
    识别广告类型，如果到了广告开始的时间，则将广告动态图像或广告图像显示于所述电视接收机的显示设备。
  2. 根据权利要求1所述的动态图像内容发布系统，其中，
    所述广告类型为插播广告以及覆盖显示广告。
  3. 根据权利要求2所述的动态图像内容发布系统，其中，
    所述电视接收机接收来自所述视频平台的节目表构成信息，
    所述节目表构成信息包括所述节目信息、广告信息以及表示广告的显示位置的布局信息，
    所述节目信息包括节目开始时间和节目结束时间，
    所述广告信息包括所述广告类型、广告开始时间、以及广告结束时间。
  4. 根据权利要求3所述的动态图像内容发布系统，其中，
    所述广告信息还包括视频点播信息，根据所述广告开始时间和所述广告结束时间，在播放所述节目的动态图像内容的途中插入所述广告动态图像或所述广告图像，并且根据所述布局信息和所述视频点播信息，与所述广告动态图像或所述广告图像一起示出视频点播按钮。
  5. 根据权利要求4所述的动态图像内容发布系统，其中，
    所述视频点播按钮与订阅数据库关联，所述订阅数据库存储有收看从所述视频平台发布的动态图像内容的用户的合同条件，通过所述订阅数据库而确认所述用户的合同条件。
  6. 根据权利要求5所述的动态图像内容发布系统，其中，
    所述电视接收机配置为，接收所述用户对所述视频点播按钮的选择，根据所述合同条件而播放视频点播内容。
  7. 根据权利要求6所述的动态图像内容发布系统，其中，
    所述电视接收机配置为与移动终端连接，
    所述电视网关还具有归属代理ID与移动代理ID的结合信息保存部，
    所述归属代理ID用于识别所述电视接收机的ID，
    所述移动代理ID用于识别所述视频平台和所述移动终端的用户的ID，
    所述订阅数据库与所述结合信息保存部联动，所述订阅数据库根据所述移动代理ID而确定所述用户，并且确认所述用户的合同条件。
  8. 一种动态图像内容发布方法，其在动态图像内容发布系统中使用，其中，
    所述动态图像内容发布系统包括电视网关，该电视网关配置在视频平台与电视接收机之间，并且该电视网关配置为，将来自所述视频平台的动态图像内容提供给所述电视接收 机，
    所述电视接收机配置为：
    接收来自所述视频平台的将广告类型和广告开始的时间与节目信息的数据一起发送的节目广播数据；
    识别广告类型，如果到了广告开始的时间，则将广告动态图像或广告图像显示于所述电视接收机的显示设备。
PCT/CN2022/083756 2021-06-11 2022-03-29 动态图像内容发布方法和系统 WO2022257562A1 (zh)

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CN102387411A (zh) * 2010-09-06 2012-03-21 康佳集团股份有限公司 一种机顶盒及其播放广告的方法
CN103890796A (zh) * 2011-09-26 2014-06-25 万向媒体集团 在接收机中提供个性化广告的方法
US20160249109A1 (en) * 2015-02-25 2016-08-25 Skipr.Tv, Llc System and method for the detection of advertisements in television and other video programming
CN110858921A (zh) * 2018-08-22 2020-03-03 北京优酷科技有限公司 节目视频的处理方法及装置

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102387411A (zh) * 2010-09-06 2012-03-21 康佳集团股份有限公司 一种机顶盒及其播放广告的方法
CN103890796A (zh) * 2011-09-26 2014-06-25 万向媒体集团 在接收机中提供个性化广告的方法
US20160249109A1 (en) * 2015-02-25 2016-08-25 Skipr.Tv, Llc System and method for the detection of advertisements in television and other video programming
CN110858921A (zh) * 2018-08-22 2020-03-03 北京优酷科技有限公司 节目视频的处理方法及装置

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