WO2022105402A1 - 信息处理装置、显示装置以及收看量分析系统 - Google Patents

信息处理装置、显示装置以及收看量分析系统 Download PDF

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Publication number
WO2022105402A1
WO2022105402A1 PCT/CN2021/118664 CN2021118664W WO2022105402A1 WO 2022105402 A1 WO2022105402 A1 WO 2022105402A1 CN 2021118664 W CN2021118664 W CN 2021118664W WO 2022105402 A1 WO2022105402 A1 WO 2022105402A1
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Prior art keywords
viewing
analysis
viewing amount
information processing
channel
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PCT/CN2021/118664
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English (en)
French (fr)
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田之上伸吾
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海信视像科技股份有限公司
东芝视频解决方案株式会社
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Priority to CN202180006111.1A priority Critical patent/CN116941244A/zh
Publication of WO2022105402A1 publication Critical patent/WO2022105402A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/904—Browsing; Visualisation therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data

Definitions

  • the present application relates to an information processing device, a display device, and a viewing amount analysis system.
  • the existing method of analyzing TV viewing volume is generally to count the viewing volume of each channel according to the specified range of the week and time period of each specific week, and create a viewing volume table arranged in order of week and time and display it on the display. device. According to the information processing apparatus using such a method, it is possible to easily identify, for example, a range with a high viewing volume, a range with a small viewing volume, etc. for each channel based on the viewing scale.
  • Patent Document 1 a data extraction system for data analysis that extracts and displays partial data selected by a user from a database is disclosed.
  • a plurality of viewing volume tables are displayed side by side on one display screen.
  • the user reads the difference in the viewing amount in the range of interest from the viewing amount table of a plurality of channels, and performs a comparative analysis of the viewing amount for each channel.
  • Patent Document 1 Japanese Patent Application Laid-Open No. 2012-243013
  • the problem to be solved by the present disclosure is to provide an information processing device, a display device, and a viewing amount analysis system capable of efficiently analyzing the viewing amount.
  • the information processing apparatus of the present application is characterized by comprising: an acquisition unit that acquires the viewing amount of each channel in each range that is an analysis target in a predetermined period; and an image generation unit that generates an analysis screen using the At least one of size or shape is displayed identifiably, and the viewing amount of each channel in each range in the acquired predetermined period is displayed on a two-dimensional area based on the analysis condition and and a display control unit that displays the analysis screen generated by the image generation unit on the display device.
  • FIG. 1 is a system configuration diagram of a viewership analysis system according to an embodiment
  • FIG. 2 is a block diagram showing a hardware configuration of a server device provided in the viewing amount analysis system of the embodiment
  • FIG. 3 is a functional block diagram of a server device provided in the viewing amount analysis system of the embodiment.
  • FIG. 4 is a block diagram showing a hardware configuration of a display device provided in the viewing amount analysis system of the embodiment
  • FIG. 5 is a flowchart showing the flow of the display operation of the viewing amount table in the viewing amount analysis system according to the embodiment
  • FIG. 6 is a diagram showing an example of a viewership scale displayed by the viewership analysis system of the embodiment.
  • FIG. 7 is a diagram showing an example of a pull-down menu of a parameter selection screen in the viewing amount analysis system of the embodiment.
  • FIG. 8 is a diagram showing an example of an analysis screen displayed by the viewership analysis system according to the embodiment.
  • FIG. 9 is a diagram showing an example of an analysis screen displayed by the viewing amount analysis system of the embodiment.
  • FIG. 10 is a diagram showing an example of an analysis screen displayed by the viewership analysis system according to the embodiment.
  • FIG. 11 is a diagram showing an example of an analysis screen displayed by the viewership analysis system according to the embodiment.
  • FIG. 12 is a diagram showing an example of an analysis screen displayed by the viewing amount analysis system of the embodiment.
  • FIG. 13 is a diagram showing an example of an analysis screen displayed by the viewership analysis system according to the embodiment.
  • FIG. 14 is a diagram showing an example of an analysis screen displayed by the viewing amount analysis system according to the embodiment.
  • FIG. 1 is a system configuration diagram of a viewing amount analysis system 100 according to the embodiment.
  • the viewing amount analysis system 100 of the embodiment is configured by interconnecting server apparatuses 2 functioning as a plurality of television receivers (TV receivers) 1 and information processing apparatuses via a network 4 .
  • Each television receiver 1 includes a viewing information processing unit 5 .
  • the viewing information processing unit 5 generates viewing information including the channel number of the channel viewed by the television receiver 1 and the viewing time counted in seconds, and transmits it to the server device 2 via the network 4 .
  • the server device 2 collects statistics on the viewing information from each television receiver 1, and generates a "viewing amount” representing the average of the viewing amount corresponding to the range (region, period, time period, etc.) specified by the user (hereinafter simply referred to as “viewing amount”).
  • Viewing amount representing the average of the viewing amount corresponding to the range (region, period, time period, etc.) specified by the user (hereinafter simply referred to as “viewing amount”).
  • Viewing scale" 60 see Fig. 6 etc.).
  • the display device 3 such as a liquid crystal monitor device is connected to the server device 2 via a cable.
  • the server device 2 transmits and displays the viewing scale 60 and the like on the display device 3 . Thereby, efficient analysis of the viewing amount and the like can be performed.
  • the server apparatus 2 and the display apparatus 3 may be connected to each other via the network 4, as shown by the dotted line in Fig. 1 .
  • the display device 3 a portable device such as a portable terminal device and a tablet terminal device can be used.
  • the display apparatus 3 may acquire and display the above-mentioned viewing scale 60 generated on the server apparatus 2 side via, for example, a web browser (web browser). That is, the generation process of the viewing amount table 60 may be performed on the server device 2 side, and this may be displayed on the display device 3 .
  • the image data of the viewing scale 60 may be transmitted from the server apparatus 2 to the display apparatus 3, respectively, and the viewing scale 60 may be generated and displayed on the display apparatus 3 side.
  • FIG. 2 is a block diagram showing the hardware configuration of the server device 2 .
  • the server device 2 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an HDD (Hard Disc Drive) 14 , a communication unit 15 , and an input/output interface (input/output I/F) 16 .
  • An operation unit 17 such as a keyboard device and a mouse device is connected to the input/output I/F 16 .
  • the above-mentioned display device 3 is connected to the input/output I/F 16 .
  • FIG. 3 is a functional block diagram of each function realized by the CPU 11 operating based on an information processing program.
  • the CPU 11 operates based on the information processing program, and functions as a communication control unit 21 , a storage control unit 22 , an input processing unit 23 , an image generation unit 24 , and a display control unit 25 as shown in FIG. Furthermore, the CPU 11 functions as the communication control unit 21 to the display control unit 25 , and as described later, generates a viewing amount table 60 and displays it on the display device 3 for control.
  • the communication control unit 21 collects viewing information from each television receiver 1 until the analysis of the viewing amount is designated.
  • the storage control unit 22 stores and controls the viewing information collected from each television receiver 1 in the HDD 14 .
  • the input processing unit 23 recognizes the specified operation of the analysis of the viewing amount via the operation unit 17 .
  • the communication control unit 21 and the input processing unit 23 are examples of acquisition units.
  • the image generation unit 24 generates the viewing amount table 60 .
  • the image generation unit 24 compares the viewing amount of each channel in each range in the acquired predetermined period (week, broadcasting unit, year) according to analysis conditions (time period, demographics, region, viewing method) and An analysis screen 50 (refer to FIG. 6 ) is generated on the two-dimensional area represented by the share of the different channels in the viewing volume in this range, that is, the occupancy ratio, and displayed with the viewing volume display identifiably represented by at least one of size or shape (see FIG. 6 ). Wait).
  • the viewing amount display can be represented by, for example, the size of a bubble.
  • the shape of the bubble size is not limited to a circular shape, and may be an elliptical shape or a polygonal shape.
  • the shape of the bubble size can be changed in size or shape according to the viewing amount, and further, the size and shape can be changed according to the viewing amount in combination.
  • the size of the circular bubble size is changed according to the viewing volume.
  • the display control unit 25 displays the viewing amount table 60 generated by the image generation unit 24 on the display device 3 .
  • the information processing program executed by the server device 2 of the present embodiment is recorded on a computer-readable CD-ROM, floppy disk (FD), CD-R, DVD (Digital Versatile Disk), etc. as a file in an installable or executable format. supplied recording medium.
  • the information processing program executed by the server device 2 of the present embodiment may be stored in a computer connected to a network such as the Internet, and may be provided by downloading it via the network. Further, the information processing program executed by the server device 2 of the present embodiment may be provided or distributed via a network such as the Internet. Alternatively, the information processing program executed by the server device 2 of the present embodiment may be pre-stored in a ROM or the like and provided.
  • FIG. 4 is a block diagram showing the hardware configuration of the display device 3 .
  • the display device 3 includes a CPU 31 , a ROM 32 , a RAM 33 , a communication interface (I/F) 34 , an image processing unit 35 , and a display unit 36 .
  • the display unit 36 displays the above-mentioned viewing scale 60 provided via the cable and the interface 34 .
  • the display device 3 performs wireless communication with the server device 2 via the interface 34 and displays the viewing scale 60 wirelessly transmitted from the server device 2 on the display unit 36 .
  • FIG. 5 is a flowchart showing the flow of the generation operation of the viewing amount table 60 in the server device 2 .
  • Each process of step S1 to step S4 in this flowchart is sequentially executed by the CPU 11 functioning as the communication control unit 21 to the display control unit 25 based on the information processing program.
  • the communication control unit 21 and the storage control unit 22 of the server device 2 shown in FIG. 3 store and control the viewing information collected from each television receiver 1 in the HDD 14 until the analysis of the viewing amount is specified.
  • the HDD 14 generates a database in which programs, channels, viewing times, and the like viewed by the users of the television receivers 1 are accumulated.
  • the input processing unit 23 recognizes the designation operation. Then, the image generation unit 14 generates the viewing amount table 60 in step S1.
  • the display control unit 25 controls the display of the viewing amount table 60 generated by the image generation unit 14 on the display device 3 (step S1 ).
  • FIG. 6 is a diagram showing an example of the viewing amount table 60 displayed by the viewing amount analysis system 100 according to the embodiment.
  • the viewing amount table 60 includes a parameter selection screen 40 and an analysis screen 50 .
  • the display control unit 25 may display the analysis screen 50 displayed last in the last analysis.
  • the parameter selection screen 40 includes selection of "region”, “week”, “channel (CH)”, “week”, “time period”, “range”, “demographic”, and “viewing method” column.
  • Each selection field is a so-called pull-down menu, and a user operates the operation unit 17 such as a mouse device to designate a desired selection field with a cursor, thereby displaying a plurality of selectable menus.
  • FIG. 7 is a diagram showing an example of a pull-down menu of the parameter selection screen 40 .
  • geographic ranges such as Kanto, Kinki, and Chukyo are displayed. From the pull-down menu of "region", the user selects and operates a desired geographic range for analyzing the viewing amount.
  • a broadcast unit or the like can be selected in addition to the week. For example, the 1-year period from January to December in today's broadcast period is divided into 4 broadcast units every 3 months, which are called “1st, 2nd, 3rd, and 4th broadcast units", or "Winter, spring, summer, autumn play unit", or "January, April, July, October play unit” and so on.
  • the desired broadcast period (predetermined period) for analyzing the viewing amount can be selected in units of years, months, or a desired specified period.
  • CH Channel (CH) drop-down menu
  • the radio station selects the radio station to analyze.
  • one or more broadcasting stations such as “A TV”, “B TV”, “C TV”, etc., terrestrial waves, satellite waves, and cable broadcasting can be selected.
  • step S1 the image generation unit 14 generates the viewing amount table 60 , and the display control unit 25 displays and controls the display device 3 .
  • the user operates the parameter selection screen 40 of the viewing scale 60 to designate parameters such as the channel to be analyzed.
  • step S2 the storage control unit 22 reads, from the HDD 14, viewing information corresponding to parameters such as a channel and an area for which the analysis selected based on the parameter selection screen 40 is performed.
  • step S3 the image generation unit 24 generates the analysis screen 50 of the viewing amount table 60 .
  • the display control unit 25 displays the viewing level table 60 including the parameter selection screen 40 and the analysis screen 50 on the display device 3 (step S4).
  • the analysis screen 50 is a bubble that expresses the viewing volume of each channel in each range in a predetermined period by the size of the dots (the bubble size) in addition to the analysis conditions and the occupancy ratio (the share of the viewing volume of the different channels in the range). picture.
  • the user analyzes the viewing amount based on the viewing scale 60 .
  • An example of the analysis screen 50 shown in FIG. 6 is an example in which "Kanto" is selected as the region in the parameter selection screen 40, and the period is from October 5, 2020 (Monday) to October 11, 2020 (Sunday). ) is designated as the period.
  • a statistical unit not only a week, but also a playback unit average, an annual average, and the like are considered.
  • the example shown in FIG. 6 is an example in which, on the parameter selection screen 40, “multiple channels (here, 3CH)” are designated as viewing channels to be analyzed, and “all” is designated as the day of the week to be analyzed.
  • the example shown in FIG. 6 is an analysis screen 50 for three channels.
  • the image generation unit 24 calculates the viewing amount of each channel from October 5, 2020 (Monday) to October 11, 2020 (Sunday) in the time slot and occupancy rate ( On the two-dimensional area represented by the viewing amount of the different channels in the range), it is displayed by the size of the bubble.
  • the vertical axis is the time period
  • the horizontal axis is the occupancy rate.
  • the image generation unit 24 displays the bubble size by color-coded dots of a plurality of channels for each viewing amount of each channel, and the size of the dots varies according to the viewing amount value. That is, in the example shown in FIG. 6 , the size of the bubble size indicates the viewing amount, and the color of the bubble size indicates the channel. In this way, by visualizing the viewing amount of each channel in each range by color and size, it is possible to intuitively estimate the viewing amount of each channel in each range.
  • the image generation unit 24 partially highlights the bubble size displayed on the analysis screen 50 .
  • the image generation unit 24 displays information indicating the average occupancy rate of each channel during a predetermined period (Monday, October 5, 2020 to Sunday, October 11, 2020).
  • the average occupancy rate here, 18.66% is indicated by the auxiliary line.
  • FIG. 8 is a diagram showing an example of the analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the image generation unit 24 generates parameters related to the viewing amount of each channel related to the specified bubble size (channel, month, day, week, time period, demographics, viewing method, viewing amount, occupancy). rate, etc.) P pop-up display.
  • the image generation unit 24 can filter the range in which the bubble size is displayed. For example, in FIG. 6 , all the weeks from October 5, 2020 (Monday) to October 11, 2020 (Sunday) are displayed, but only a single week may be displayed.
  • FIG. 9 is a diagram showing an example of the analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the example shown in FIG. 9 differs from the analysis screen 50 shown in FIG. 6 in that "Monday" is designated as the day of the week to be analyzed in the parameter selection screen 40 .
  • the viewing amount of each channel on October 5, 2020 (Monday) is displayed by the bubble size on the two-dimensional area indicated by the time slot and the occupancy rate. .
  • the image generation unit 24 has a desired channel (color) indicated by the cursor in the generic example at the lower part of the parameter selection screen 40 , and it is determined that one channel among the plurality of channels displayed on the two-dimensional area is displayed on the parameter selection screen 40 .
  • a desired channel color
  • the specified channel can be highlighted by displaying the bubble size representing the viewing amount of other channels on the two-dimensional area in a shallow manner.
  • FIG. 10 is a diagram showing an example of an analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the example shown in FIG. 10 shows a display example in the case where A TV is designated in the generic example in the lower part of the parameter selection screen 40 .
  • the image generation unit 24 may add only the channel, day of the week, time slot, etc. related to the viewing amount to the bubble size indicating the viewing amount of the designated channel.
  • FIG. 11 is a diagram showing an example of an analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the example shown in FIG. 11 shows a display example in the case where the B television is designated in the generic example in the lower part of the parameter selection screen 40 .
  • FIG. 12 is a diagram showing an example of an analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the example shown in FIG. 12 is a display example in the case where the C TV is designated in the generic example in the lower part of the parameter selection screen 40 .
  • the desired channel (color) is indicated in the general example of the lower part of the parameter selection screen 40
  • the present invention is not limited to this.
  • the bubble size indicating the viewing amount of the other size on the two-dimensional area can be displayed in a shallow manner, so that only the viewing amount of the desired size can be displayed. Views of the specified size are highlighted.
  • the image generation unit 24 does not limit the analysis condition to a time period, and may be at least any one of a time period, demographics, region, and viewing method.
  • FIG. 13 is a diagram showing an example of the analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the example shown in FIG. 13 shows a case where demographic statistics are used as analysis conditions.
  • the example shown in FIG. 13 is different from the parameter selection screen 40 shown in FIG. 9 in that "21 o'clock" is designated as the time period for analysis in the parameter selection screen 40, and the user layer that is the object of analysis is "Demographics" and "All" users are designated as analysis objects.
  • the viewing amount of each channel at 21:00 on October 5, 2020 (Monday) is shown in the two-dimensional area shown by the demographics and the occupancy rate by the bubble size. to display.
  • FIG. 13 shows a diagram showing an example of the analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the example shown in FIG. 13 shows a case where demographic statistics are used as analysis conditions.
  • the example shown in FIG. 13 is different from the parameter selection screen 40 shown in FIG. 9 in that "21 o'clock" is designated as the time period for analysis in
  • the vertical axis is the demographics
  • the horizontal axis is the occupancy rate.
  • the vertical axis is the demographics
  • the horizontal axis is the occupancy rate.
  • FIG. 14 is a diagram showing an example of the analysis screen 50 displayed by the viewing amount analysis system 100 .
  • the example shown in FIG. 14 shows a case where a combination of demographics and time period is used as an analysis condition.
  • the example shown in FIG. 14 is different from the parameter selection screen 40 shown in FIG. 13 in that “multiple values (here, 19 o’clock, 20 o’clock, 21 o’clock)” are designated as the parameters to be analyzed in the parameter selection screen 40 . period.
  • the viewing amount of each channel at 21:00 on October 5, 2020 (Monday) is displayed in a two-dimensional area represented by a combination of demographics and time periods, and an occupancy rate. , displayed by bubble size.
  • the vertical axis is the combination of demographics and time period
  • the horizontal axis is the occupancy rate.
  • the analysis screen 50 shown in FIG. 14 for each “whole family”, “whole individual”, “whole area”, “M1”, “M2”, “M3”, “M4”, “F1”, “ Demographics such as F2", “F3", “F4", "T”, etc., so that the viewing amount of each channel at 19:00, 20:00, and 21:00 on October 5, 2020 (Monday) corresponds to the occupancy rate displayed.
  • the present embodiment it is possible to find a range in which the viewing amount of one channel is different from that of other channels, and to correlate and analyze the results of other channels. Thus, according to the present embodiment, it is possible to perform an efficient analysis of the viewing amount.

Abstract

提供一种信息处理装置、显示装置以及收看量分析系统。信息处理装置具备：获取部，在规定期间中的作为分析对象的各范围中，获取每个频道的收看量；图像生成部，生成分析画面，所述分析画面利用通过大小或者形状的至少一者可识别地表示的收看量显示，将获取到的规定期间中的各范围的每个频道的收看量显示在二维区域上，所述二维区域是以分析条件和该范围中的收看量的不同频道份额即占有率来表示的；和显示控制部，将所述图像生成部生成的分析画面显示于显示装置。能够进行收看量等的效率优良的分析。

Description

信息处理装置、显示装置以及收看量分析系统
相关申请的交叉引用
本申请要求在2020年11月19日提交日本专利局、申请号为2020-192572、发明名称为“信息处理装置、显示装置以及收看量分析系统”的日本专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及信息处理装置、显示装置以及收看量分析系统。
背景技术
现有的分析电视收看量的方法一般是按每个特定的一周的星期以及时间段等规定的范围来统计每个频道的收看量，作成按星期以及时间顺序排列的收看量表并显示于显示装置。通过使用了这种方法的信息处理装置，能够基于收看量表，按每个频道来容易地识别例如收看量多的范围、或者收看量少的范围等。
此外，在专利文献1中，公开了一种从数据库提取并显示由用户选择的部分数据的数据分析的数据提取系统。
这里，根据现有的信息处理装置，例如为了对一个频道的收看量和其他频道的收看量进行比较并进行分析，另外将多个收看量表并排显示于一个显示画面。该情况下，用户从多个频道的收看量表读取所关注的范围的收看量的差，进行每个频道的收看量的比较分析。
但是，根据现有的信息处理装置，在显示多个频道的收看量表的情况下，仅将各频道的收看量表并排显示于一个显示画面，因此难以进行与其他频道的结果建立关联的效率良好的分析。
在先技术文献
专利文献
专利文献1：日本特开2012-243013号公报
发明内容
本公开要解决的课题在于，提供一种能够进行收看量的效率良好的分析的信息处理装置、显示装置以及收看量分析系统。
本申请的信息处理装置的特征在于，具备：获取部，在规定期间中的作为分析对象的各范围中，获取每个频道的收看量；图像生成部，生成分析画面，所述分析画面利用通过大小或者形状的至少一者可识别地表示的收看量显示，将获取到的规定期间中的各范围的每个频道的收看量显示在二维区域上，所述二维区域是以分析条件和该范围中的收看量的不同频道份额即占有率来表示的；和显示控制部，将所述图像生成部生成的分析画面显示于显示装置。
附图说明
图1是实施方式的收看量分析系统的系统结构图；
图2是表示在实施方式的收看量分析系统设置的服务器装置的硬件结构的框图；
图3是在实施方式的收看量分析系统设置的服务器装置的功能框图；
图4是表示在实施方式的收看量分析系统设置的显示装置的硬件结构的框图；
图5是表示实施方式的收看量分析系统中的收看量表的显示动作的流程的流程图；
图6是表示通过实施方式的收看量分析系统显示的收看量表的一例的图；
图7是表示实施方式的收看量分析系统中的参数选择画面的下拉菜单的一例的图；
图8是表示通过实施方式的收看量分析系统显示的分析画面的一例的图；
图9是表示通过实施方式的收看量分析系统显示的分析画面的一例的图；
图10是表示通过实施方式的收看量分析系统显示的分析画面的一例的图；
图11是表示通过实施方式的收看量分析系统显示的分析画面的一例的图；
图12是表示通过实施方式的收看量分析系统显示的分析画面的一例的图；
图13是表示通过实施方式的收看量分析系统显示的分析画面的一例的图；
图14是表示通过实施方式的收看量分析系统显示的分析画面的一例的图。
附图标记说明
1电视接收机，2服务器装置，3显示装置，4网络，5收看信息处理部，11服务器装置的CPU，14 HDD，21通信控制部，22存储控制部，23输入处理部，24图像生成部，25显示控制部，100收看量分析系统。
具体实施方式
以下，参照附图来对实施方式的信息处理装置、显示装置以及收看量分析系统详细进行说明。
(系统的结构)
图1是实施方式的收看量分析系统100的系统结构图。如图1所示，实施方式的收看量分析系统100是将作为多个电视接收机(TV接收机)1以及信息处理装置而发挥功能的服务器装置2经由网络4相互连接而构成的。各电视接收机1具备收看信息处理部5。收看信息处理部5生成包含通过电视接收机1而收看的频道的频道编号以及以秒为单位而计数的收看时间等的收看信息，经由网络4来发送给服务器装置2。
服务器装置2对来自各电视接收机1的收看信息进行统计，生成表示由用户指定的范围(地域、期间、时间段等)所对应的收看量的平均(以下简称为“收看量”)的“收看量表”60(参照图6等)。
例如经由电缆线而将液晶监视器装置等显示装置3与服务器装置2连接。服务器装置2将收看量表60等发送并显示于显示装置3。由此，能够进行收看量等的效率良好的分析。
另外，如图1中虚线所示，也可以将服务器装置2以及显示装置3经由 网络4而相互连接。该情况下，作为显示装置3，能够使用便携终端装置、平板终端装置等便携设备。
在服务器装置2以及显示装置3经由网络4而连接的情况下，也可以显示装置3经由例如网络浏览器(Web浏览器)来获取并显示在服务器装置2侧生成的上述的收看量表60。即，也可以在服务器装置2侧进行收看量表60的生成处理，通过显示装置3来对其进行显示。或者，也可以从服务器装置2对显示装置3分别发送收看量表60的图像数据，在显示装置3侧生成并显示收看量表60。
(服务器装置的硬件结构以及功能结构)
图2是表示服务器装置2的硬件结构的框图。如该图2所示，服务器装置2具备：CPU(Central Processing Unit，中央处理单元)11、ROM(Read Only Memory，只读存储器)12、RAM(Random Access Memory，随机存取存储器)13、HDD(Hard Disc Drive，硬盘驱动器)14、通信部15以及输入输出接口(输入输出I/F)16。例如键盘装置以及鼠标装置等的操作部17与输入输出I/F16连接。此外，上述的显示装置3与输入输出I/F16连接。
在HDD14中存储从各电视接收机1收集的收看信息。此外，在HDD14中存储用于进行收看量的分析的信息处理程序。图3是通过CPU11基于信息处理程序而进行动作从而实现的各功能的功能框图。CPU11通过基于该信息处理程序而进行动作，如图3所示，作为通信控制部21、存储控制部22、输入处理部23、图像生成部24以及显示控制部25而发挥功能。并且，CPU11通过作为通信控制部21～显示控制部25而发挥功能，如后所述，生成收看量表60并显示控制于显示装置3。
通信控制部21在到收看量的分析被指定为止的期间，从各电视接收机1收集收看信息。存储控制部22将从各电视接收机1收集的收看信息存储控制于HDD14。输入处理部23对经由操作部17的收看量的分析的指定操作进行识别。通信控制部21以及输入处理部23是获取部的一例。
图像生成部24生成收看量表60。更详细地，图像生成部24将获取到的 规定期间(周、播放单元、年)中的各范围的每个频道的收看量在通过分析条件(时间段、人口统计、地域、收看方法)和该范围中的收看量的不同频道的份额即占有率而表示的二维区域上，生成以通过大小或者形状的至少一者可识别地表示的收看量显示而表示的分析画面50(参照图6等)。收看量显示例如能够以气泡尺寸来表示。气泡尺寸的形状并不局限于圆形状，也可以是椭圆形状、多边形状。此外，气泡尺寸的形状可以根据收看量来变更大小或者形状，进一步地也可以根据收看量，将大小和形状组合来变更。以下，表示根据收看量来变更圆形状的气泡尺寸的大小的例子。
显示控制部25将图像生成部24生成的收看量表60显示于显示装置3。
由本实施方式的服务器装置2执行的信息处理程序以可安装的形式或者可执行的形式的文件记录于CD-ROM、软盘(FD)、CD-R、DVD(Digital Versatile Disk)等的计算机可读取的记录介质而被提供。
此外，也可以构成为将由本实施方式的服务器装置2执行的信息处理程序保存于与因特网等网络连接的计算机上，通过经由网络来使其下载从而提供。此外，也可以构成为将由本实施方式的服务器装置2执行的信息处理程序经由因特网等网络来提供或者分配。此外，也可以构成为将由本实施方式的服务器装置2执行的信息处理程序预先存入ROM等而提供。
(显示装置的硬件结构)
图4是表示显示装置3的硬件结构的框图。如该图4所示，显示装置3具备CPU31、ROM32、RAM33、通信接口(I/F)34、图像处理部35以及显示部36。显示装置3在经由电缆线而与服务器装置2连接的情况下，将经由该电缆线以及接口34而提供的上述的收看量表60显示于显示部36。或者，显示装置3在经由网络4而与服务器装置2连接的情况下，经由接口34来与服务器装置2进行无线通信，将从服务器装置2无线发送的收看量表60显示于显示部36。
(分析画面的生成动作)
图5是表示服务器装置2中的收看量表60的生成动作的流程的流程图。 该流程图的步骤S1～步骤S4的各处理通过CPU11基于信息处理程序而作为通信控制部21～显示控制部25发挥功能从而被依次执行。
首先，图3所示的服务器装置2的通信控制部21以及存储控制部22在收看量的分析被指定为止的期间，将从各电视接收机1收集的收看信息存储控制于HDD14。由此，在HDD14生成蓄积了各电视接收机1的用户收看的节目、频道、收看时间等的数据库。
接下来，若收看量的分析经由图2所示的服务器装置2的操作部17而被指定，则输入处理部23识别该指定操作。并且，图像生成部14在步骤S1中生成收看量表60。显示控制部25将由图像生成部14生成的收看量表60显示控制于显示装置3(步骤S1)。
图6是表示通过实施方式的收看量分析系统100而显示的收看量表60的一例的图。如图6所示，收看量表60包含参数选择画面40以及分析画面50。另外，显示控制部25也可以在步骤S1中，显示上次分析时最后显示的分析画面50。
如图6所示，参数选择画面40包含“地域”、“周”、“频道(CH)”、“星期”、“时间段”、“范围”、“人口统计”、“收看方法”的选择栏。
各选择栏为所谓的下拉菜单，用户操作鼠标装置等的操作部17利用光标来指定所希望的选择栏，从而显示可选择的多个菜单。
图7是表示参数选择画面40的下拉菜单的一例的图。如图7所示，例如，在“地域”的下拉菜单中，显示关东、近畿、中京等的地理的范围。用户通过“地域”的下拉菜单，选择操作进行收看量的分析的所希望的地理的范围。
作为进行收看量的分析的所希望的广播期间(规定期间)，除了周以外，也能够选择播放单元等。例如，今天的广播期间的1月至12月这1年期间被分为每3个月的4个播放单元，分别被称为“第1、第2、第3、第4播放单元”、或者“冬、春、夏、秋播放单元”，或者“1月、4月、7月、10月播放单元”等。此外，虽未特别图示，但所谓进行收看量的分析的所希望的广播期间(规定期间)，也能够选择年单位、月单位或者所希望的指定期间等。
在“频道(CH)”的下拉菜单中，选择进行分析的广播电台。在图7的例子中，例如能够选择“A电视”、“B电视”、“C电视”···等地面波、卫星波、电缆广播等1个或者多个广播台。
在“人口统计”的下拉菜单中，选择作为收看量的分析对象的用户层。具体来讲，能够进行将地域整体的用户指定为分析对象的“地域整体”、将20岁～34岁的男性的用户指定为分析对象的“M1”的选择。同样地，在“人口统计”的下拉菜单中，能够进行将35岁～49岁的男性的用户指定为分析对象的“M2”、将50岁～64岁的男性的用户指定为分析对象的“M3”的选择。进一步地，在“人口统计”的下拉菜单中，能够进行将65岁～74岁的男性的用户指定为分析对象的“M4”、将20岁～34岁的女性的用户指定为分析对象的“F1”等的选择。
在“收看方法”的下拉菜单中，能够选择用于将实时收看该广播节目的用户指定为分析对象的“直播”、用于通过录像设备来对该广播节目进行录像并之后将收看的用户指定为分析对象的“播放收看”。此外，在“收看方法”的下拉菜单中，能够选择用于将上述的“直播(实时收看)”以及“播放(播放收看)”的两者的用户指定为分析对象的“合计”。
如上所述，在步骤S1中，图像生成部14生成收看量表60，显示控制部25显示控制于显示装置3。用户操作收看量表60的参数选择画面40，指定进行分析的频道等的参数。
接下来，在步骤S2中，存储控制部22从HDD14读取进行基于参数选择画面40而选择的分析的频道、地域等参数所对应的收看信息。
接下来，在步骤S3中，图像生成部24生成收看量表60的分析画面50。然后，显示控制部25将包含参数选择画面40以及分析画面50的收看量表60显示于显示装置3(步骤S4)。分析画面50是除了分析条件和占有率(该范围中的收看量的不同频道的份额)、还通过点的尺寸(气泡尺寸)来表现规定期间中的各范围的每个频道的收看量的气泡图。参照这样的收看量表60，用户基于收看量表60来进行收看量的分析。
图6所示的分析画面50的例子是如下例子，即：在参数选择画面40中， “关东”被选择为地域，2020年10月5日(周一)～2020年10月11日(周日)的一周被指定为期间。另外，作为统计单位，不仅考虑周，还考虑播放单元平均、年平均等。此外，图6所示的例子是如下例子，即：在参数选择画面40中，“多个频道(这里为3CH)”被指定为进行分析的收看频道，“全部”被指定为进行分析的星期，“全部”被指定为进行分析的时间段，“全部”被指定为进行分析的范围，作为分析对象的用户层即“人口统计”，“地域整体”的用户被指定为分析对象，“直播”被指定为进行分析的收看方法。
图6所示的例子是针对3个频道的分析画面50。如图6所示，图像生成部24将2020年10月5日(周一)～2020年10月11日(周日)中的每个频道的收看量在作为分析条件的时间段和占有率(该范围中的收看量的不同频道的份额)所表示的二维区域上，通过气泡尺寸来进行显示。在图6所示的例子中，纵轴是时间段，横轴是占有率。
图像生成部24针对各范围的每个频道的收看量，通过以颜色区分多个频道的点、且大小根据收看量的值而变化的点来显示气泡尺寸。即，在图6所示的例子中，气泡尺寸的大小表示收看量，气泡尺寸的颜色表示频道。这样，通过以颜色和大小来将各范围的每个频道的收看量可视化，能够直观地推测各范围的每个频道的收看量。
另外，在参数选择画面40的下部，作为泛例，表示气泡尺寸的大小与收看量的关系、以及气泡尺寸的颜色与频道的关系。详细后述，但通过对操作部17进行操作，利用光标来指向参数选择画面40的下部的所希望的泛例，从而图像生成部24局部高亮地显示在分析画面50显示的气泡尺寸。
进一步地，图像生成部24对表示各频道的规定期间(2020年10月5日(周一)～2020年10月11日(周日))的平均占有率的信息进行显示。在图6所示的例子中，平均占有率(这里为18.66％)通过辅助线而被表示。这样，通过附加表示平均占有率的信息，能够发现一个频道中收看量的大小与其他频道不同的范围，并且能够与其他频道的结果建立关联并进行分析。
并且，图像生成部24在通过操作部17的操作从而显示于分析画面50的 气泡尺寸的任一者被光标指出从而指定的情况下，对被指定的气泡尺寸所涉及的每个频道的收看量所涉及的参数进行显示。这里，图8是表示通过收看量分析系统100而显示的分析画面50的一例的图。如图8所示，图像生成部24将被指定的气泡尺寸所涉及的每个频道的收看量所涉及的参数(频道、月日、星期、时间段、人口统计、收看方法、收看量、占有率等)P弹出显示。
另外，图像生成部24能够筛选显示气泡尺寸的范围。例如，在图6中，针对2020年10月5日(周一)～2020年10月11日(周日)的全部的星期进行了显示，但也能够仅显示单一的星期。
这里，图9是表示通过收看量分析系统100而显示的分析画面50的一例的图。图9所示的例子中，在作为参数选择画面40中进行分析的星期而指定了“星期一”这方面，与图6所示的分析画面50不同。在图9所示的分析画面50中，将2020年10月5日(周一)中的每个频道的收看量在由时间段和占有率所示的二维区域上，通过气泡尺寸来进行显示。
另外，作为显示气泡尺寸的范围，除了星期，也能够进行基于时间段、频道等的筛选。
此外，图像生成部24在参数选择画面40的下部的泛例中所希望的频道(颜色)被光标指出、判断为在二维区域上显示的多个频道之中的一个频道在参数选择画面40的下部的泛例中被指定的情况下，通过使表示二维区域上的其他频道的收看量的气泡尺寸较浅地显示，从而能够仅使被指定的频道高亮显示。
图10是表示通过收看量分析系统100而显示的分析画面50的一例的图。图10所示的例子表示A电视在参数选择画面40的下部的泛例中被指定的情况的显示例。此外，如图10所示，图像生成部24也可以针对表示被指定的频道的收看量的气泡尺寸，仅附加该收看量所涉及的频道、星期、时间段等。
图11是表示通过收看量分析系统100而显示的分析画面50的一例的图。图11所示的例子表示B电视在参数选择画面40的下部的泛例中被指定的情况的显示例。
图12是表示通过收看量分析系统100而显示的分析画面50的一例的图。图12所示的例子是C电视在参数选择画面40的下部的泛例中被指定的情况的显示例。
另外，在图10～图12中，说明了参数选择画面40的下部的泛例中指出了所希望的频道(颜色)的情况，但并不局限于此。例如，在参数选择画面40的下部的泛例中指出了所希望的大小的收看量的情况下，能够通过将表示二维区域上的其他大小的收看量的气泡尺寸较浅地显示，从而仅使被指定的大小的收看量高亮显示。
进一步地，图像生成部24并不将分析条件局限于时间段，也可以是时间段、人口统计、地域、收看方法的至少任一者。
这里，图13是表示通过收看量分析系统100而显示的分析画面50的一例的图。图13所示的例子表示将人口统计作为分析条件的情况。此外，图13所示的例子在以下方面与图9所示的参数选择画面40不同，即“21点”被指定为在参数选择画面40中进行分析的时间段，作为分析对象的用户层即“人口统计”，“全部”的用户被指定为分析对象。在图13所示的分析画面50中，将2020年10月5日(周一)的21点处的每个频道的收看量在通过人口统计和占有率所示的二维区域上，通过气泡尺寸来进行显示。在图13所示的例子中，纵轴是人口统计，横轴是占有率。在图13所示的分析画面50中，按照每个“家族整体”、“个人整体”、“地域整体”、“M1”、“M2”、“M3”、“M4”、“F1”、“F2”、“F3”、“F4”、“T”等的人口统计，使2020年10月5日(周一)的21点处的每个频道的收看量与占有率对应地进行显示。
这里，图14是表示通过收看量分析系统100而显示的分析画面50的一例的图。图14所示的例子表示将人口统计和时间段的组合作为分析条件的情况。此外，图14所示的例子与图13所示的参数选择画面40不同点在于，“多个值(这里为19点、20点、21点)”被指定为参数选择画面40中进行分析的时间段。在图14所示的分析画面50中，将2020年10月5日(周一)的21点处的每个频道的收看量在通过人口统计与时间段的组合、占有率而表示 的二维区域上，通过气泡尺寸来进行显示。在图14所示的例子中，纵轴是人口统计与时间段的组合，横轴是占有率。在图14所示的分析画面50中，按照每个“家族整体”、“个人整体”、“地域整体”、“M1”、“M2”、“M3”、“M4”、“F1”、“F2”、“F3”、“F4”、“T”等的人口统计，使2020年10月5日(周一)的19点、20点、21点处的每个频道的收看量与占有率对应地显示。
这样，根据本实施方式，能够发现一个频道中收看量的大小与其他频道不同的范围，并且，能够与其他频道的结果建立关联并进行分析。由此，根据本实施方式，能够进行收看量的效率良好的分析。
这样的实施方式是一例，并不意图限定本公开的范围。该新的实施方式能够通过其它各种方式来实施，在不脱离本公开的主旨的范围内，能够进行各种省略、置换、变更。

Claims (9)

  1. 一种信息处理装置，包括：
    获取部，其在规定期间中的作为分析对象的各范围中，获取每个频道的收看量；
    图像生成部，其生成分析画面，所述分析画面利用通过大小或者形状的至少一者可识别地表示的收看量显示，将获取到的规定期间中的各范围的每个频道的收看量显示在二维区域上，所述二维区域是以分析条件和该范围中的收看量的不同频道的份额即占有率来表示的；和
    显示控制部，其将所述图像生成部生成的分析画面显示于显示装置。
  2. 根据权利要求1所述的信息处理装置，其中，
    所述图像生成部针对表示各范围的每个频道的收看量的所述收看量显示，通过颜色来区分多个频道，根据收看量的值来改变大小或者形状的至少一者。
  3. 根据权利要求1所述的信息处理装置，其中，
    所述图像生成部附加表示规定的频道的规定期间中的平均占有率的信息。
  4. 根据权利要求1所述的信息处理装置，其中，
    所述图像生成部在显示于所述二维区域上的多个频道之中的一个频道被指定的情况下，相比于表示一个频道的收看量的所述收看量显示，将表示所述二维区域上的其他频道的收看量的所述收看量显示的显示方式更浅地表示。
  5. 根据权利要求1所述的信息处理装置，其中，
    所述图像生成部在显示于所述二维区域上的所述收看量显示被指定的情况下，附加被指定的所述收看量显示所涉及的每个频道的收看量所涉及的参数。
  6. 根据权利要求1所述的信息处理装置，其中，
    所述图像生成部能够进行显示所述收看量显示的范围的筛选。
  7. 根据权利要求1所述的信息处理装置，其中，
    所述图像生成部将所述分析条件设为时间段、人口统计、地域、收看方 法的至少任意一者。
  8. 一种显示装置，其中，所述显示装置显示分析画面，所述分析画面利用通过大小或者形状的至少一者可识别地表示的收看量显示，将在规定期间中的作为分析对象的各范围中获取到的每个频道的收看量显示在二维区域上，所述二维区域是以分析条件和该范围中的收看量的不同频道的份额即占有率来表示的。
  9. 一种收看量分析系统，其中，其具备：
    权利要求1至权利要求7中任一项所述的信息处理装置；和
    显示装置，对通过所述信息处理装置而生成的分析画面进行显示。
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