WO2021129391A1 - 视听历史分析装置 - Google Patents

视听历史分析装置 Download PDF

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Publication number
WO2021129391A1
WO2021129391A1 PCT/CN2020/134842 CN2020134842W WO2021129391A1 WO 2021129391 A1 WO2021129391 A1 WO 2021129391A1 CN 2020134842 W CN2020134842 W CN 2020134842W WO 2021129391 A1 WO2021129391 A1 WO 2021129391A1
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WO
WIPO (PCT)
Prior art keywords
information
history analysis
region
area
statistical data
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Application number
PCT/CN2020/134842
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English (en)
French (fr)
Inventor
田之上伸吾
Original Assignee
海信视像科技股份有限公司
东芝视频解决方案株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 海信视像科技股份有限公司, 东芝视频解决方案株式会社 filed Critical 海信视像科技股份有限公司
Priority to CN202080007500.1A priority Critical patent/CN113383556A/zh
Publication of WO2021129391A1 publication Critical patent/WO2021129391A1/zh

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00Diagnosis, testing or measuring for television systems or their details
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data

Definitions

  • the embodiment of the present application relates to an audio-visual history analysis device.
  • a line graph or a bar graph is usually used to represent statistical data such as ratings.
  • An embodiment of the present application aims to provide an audio-visual history analysis device that can show the distribution of statistical data of audio-visual information in a simple and easy-to-understand manner.
  • the audio-visual history analysis device includes a statistical calculation part and a providing part.
  • the statistical calculation unit calculates statistical information of the viewing information of the receiving devices installed in the first area among the multiple receiving devices based on the respective installation positions of the multiple receiving devices and the respective viewing information of the multiple receiving devices.
  • the providing unit provides a map in which image information representing statistical information is superimposed at a position corresponding to the first area.
  • FIG. 1 is a schematic diagram showing an example of the configuration of a system using the viewing history analysis device according to the embodiment.
  • FIG. 2 is a schematic diagram showing an example of a screen for selecting a program provided by the viewing history analysis server according to the embodiment.
  • FIG. 3 is a schematic diagram showing an example of a screen that displays statistical data provided by the viewing history analysis server according to the embodiment.
  • FIG. 4 is a schematic diagram showing an example of another screen that displays statistical data provided by the viewing history analysis server according to the embodiment.
  • FIG. 5 is a schematic diagram showing an example of the hardware configuration of the viewing history analysis server according to the embodiment.
  • FIG. 6 is a schematic diagram showing an example of the functional structure of the viewing history analysis server according to the embodiment.
  • FIG. 7 is a flowchart showing an example of the operation of the viewing history analysis server according to the embodiment.
  • Fig. 8 is a schematic diagram showing another example (modification 1) of a screen displaying statistical data provided by the viewing history analysis server according to the embodiment.
  • FIG. 9 is a schematic diagram showing still another example (modification 2) of the screen displaying statistical data provided by the viewing history analysis server according to the embodiment.
  • FIG. 10 is a schematic diagram showing still another example (modification 3) of the screen displaying statistical data provided by the viewing history analysis server according to the embodiment.
  • FIG. 11 is a schematic diagram showing another example (modification 4) of the screen displaying statistical data provided by the viewing history analysis server according to the embodiment.
  • FIG. 12 is a schematic diagram showing another example (modification 5) of a screen displaying statistical data provided by the viewing history analysis server according to the embodiment.
  • Audiovisual history analysis server 1: Audiovisual history analysis server; 2: Television device; 3: Information acquisition server; 4: Equipment information database; 5: Audiovisual information database; 6: Smart phone; 7: Personal computer; 10: Processor; 11: I/O Device; 13: storage device; 14: bus; 15: audiovisual history analysis program; 16: input unit; 17: statistical calculation unit; 18: provision unit; 100, 100-1, 100-2, 100-3, 100- 4: Screen; 101a, 101b, 101c: label; 102, 112, 122: slider; 103, 104, 105, 106, 107, 111, 113, 115, 117, 118, 120, 121: input box; 108, 109, 114, 116, 200, 201, 202, 203, 204, 205, 208: area; 121a, 121b: input button; 123: button group; 210, 210a: display object.
  • FIG. 1 is a schematic diagram showing an example of the configuration of a system using the viewing history analysis device according to the embodiment.
  • the viewing history analysis device is implemented by the viewing history analysis server 1.
  • the device information of the plurality of television devices 2 and the viewing information of the plurality of television devices 2 are acquired by the information acquisition server 3 as a server device.
  • the viewing history analysis server 1 analyzes the viewing history of a plurality of television devices 2 based on the device information and viewing information acquired by the information acquisition server 3.
  • the plurality of television devices 2 respectively correspond to receiving devices that can receive broadcast programs through broadcast signals. It should be noted that the receiving device is not limited to a television device.
  • the receiving device may be a set-top box or a recorder with a receiving function of playing programs.
  • Each television device 2 is assigned a device ID in advance.
  • the user inputs location information, user information, and the like into each television device 2.
  • the location information is information showing the installation location of the television device 2.
  • the location information may be, for example, a postal code, an address, or latitude information, longitude information, and the like.
  • the user information is information indicating the attributes (for example, age, gender, family members, etc.) of the user of the television device 2.
  • Each television device 2 can send the device ID, location information, and user information to the information acquisition server 3 as device information. It should be noted that the transmission time of the device information is not limited to a specific time. The device information can be sent only once when it is first started, it can be sent every time it is started, or it can be sent periodically. In addition, the device information can also be sent when editing.
  • Audiovisual information refers to audiovisual programs, channels (CH), viewing time, and so on.
  • the viewing information includes a device ID, and is configured such that the television device 2 designated by the device ID can specify which program of which channel to watch at which time.
  • Each television device 2 can transmit the audiovisual information to the information acquisition server 3.
  • the transmission time of the audiovisual information is not limited to a specific time.
  • the audiovisual information can be sent periodically, or at the time of startup, when the channel is changed, and so on.
  • the information acquisition server 3 records the received device information in the device information DB (database) 4. In addition, the information acquisition server 3 records the received viewing information in the viewing information DB (database) 5.
  • the viewing history analysis server 1 can acquire device information and viewing information from the device information DB4 and the viewing information DB5. Then, the viewing history analysis server 1 calculates the statistical data of the viewing information of the plurality of television devices 2 based on the acquired information, and provides the statistical data to a predetermined device for viewing. According to the example shown in FIG. 1, the viewing history analysis server 1 provides the smartphone 6 and the personal computer 7 with images showing statistical data.
  • the viewing history analysis server 1 may be configured to include a part or all of the information acquisition server 3, the device information DB4, and the viewing information DB5.
  • the viewing history analysis server 1 provides statistical data via a browser.
  • the viewing history analysis server 1 provides a screen for selecting a program. It should be noted that in the following, unless otherwise specified, providing statistical data or a certain screen or the like means that the audio-visual history analysis server 1 displays statistical data or a certain screen on the display device of the smartphone 6 or the personal computer 7. In addition, a person who receives statistical data or screens provided by the personal computer 7 or smartphone 6 is represented as an operator.
  • FIG. 2 is a schematic diagram showing an example of a screen for selecting a program provided by the viewing history analysis server 1 according to the embodiment.
  • the screen 100 displays a tag 101a with a title of "Program Search”, a tag 101b with a title of "Map”, and a tag 101c with a title of "Leaderboard” in the upper part.
  • the operator can press these tabs 101a to 101c through input via a mouse or a touchpad to switch the display screen.
  • a screen 100 on which a program can be selected is represented as a screen 100-1.
  • the screen 100-1 includes a slider 102 where you can enter a range of broadcast dates, an input box 103 where you can enter a day of the week, an input box 104 where you can enter a channel, an input box 105 where you can enter types, and an input where you can enter keywords for filtering. Box 106.
  • GUI graphical user interface: Graphical User Interface
  • the screen 100-1 includes an input box 107 in which a sort order can be input.
  • the sort order entered in the input box 107 specifies the sort order of the filtered program list.
  • an inverted triangle menu button is provided at the right end.
  • the audio-visual history analysis server 1 displays a drop-down menu in which the selection item candidate list is recorded below the corresponding input box.
  • a drop-down menu is displayed, showing that there are many items including “sports”, “TV series”, “variety”, “news”, “movies”, “music”, etc. Options.
  • the menu button of the input box 107 is pressed, a pull-down menu is displayed, and the pull-down menu shows multiple options including “viewing rating”, "name”, and the like.
  • the selected content is sent to the audio-visual history analysis server 1.
  • Input box 103 to input box 107 and part or all of all the input boxes exemplified in the subsequent description can also be configured to receive text input information instead of receiving information input through the pull-down menu, or in addition to receiving input through the pull-down menu In addition to the information, you can also receive text input information.
  • the operator can select a program from the program list displayed in the area 109.
  • the selected program in the area 109 is highlighted.
  • the selected program is also displayed in area 108.
  • the screen 100 can be switched to a screen displaying statistical data (shown as a screen 100-2) by pressing the tab 101b.
  • FIG. 3 is a schematic diagram showing an example of a screen that displays statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • the screen 100-2 includes an area 200 that displays a map on which a display object 210 representing statistical data (statistical information) is superimposed.
  • the display object 210 is an example of image information representing statistical data.
  • the area 220 enclosed by the thick solid line included in the map displayed in the area 200 represents the X area.
  • the X area is composed of eight areas separated by a dotted line. Regions are, for example, provinces, cities, districts, towns, and villages. A region indicates a broader scope than a region, and includes multiple regions.
  • the viewing history analysis server 1 can calculate the statistical data of the viewing information on a regional basis.
  • the statistical data is, for example, the audience rating.
  • the audience rating is numerical information obtained by dividing the number of television devices 2 that watch the selected program live by the number of television devices 2 set.
  • the viewing history analysis server 1 can calculate the audience rating in units of regions, generate a map in which a display object indicating the audience rating is superimposed at a corresponding position, and display it in the area 200.
  • the statistical data is the difference between the viewing rate of a region unit and the viewing rate of a regional unit including the region, that is, the value obtained by subtracting the viewing rate of the region unit from the viewing rate of the region unit.
  • the audio-visual history analysis server 1 can calculate the above-mentioned difference in a geographical unit, generate a map in which a display object representing the obtained difference is superimposed at a corresponding position, and display it in the area 200.
  • the difference between the audience rating of the area unit and the audience rating of the area unit including the area is expressed as the difference of the audience rating.
  • the audience rating of the region unit and the audience rating of the X region are calculated (the meaning is the same as the aforementioned wide-area audience rating of the entire X region) The difference.
  • the eight regions a region, b region, c region, d region, e region, f region, g region, and h region
  • a circular display object 210 representing the difference in color is superimposed on the position corresponding to the area.
  • the color of gray with a predetermined gradation indicates that the difference in the ratings is zero. Then, the closer the color is to white, the larger the difference in ratings, and the closer the color is to black, the smaller the difference in ratings.
  • the relationship between the color and the magnitude of the difference in the ratings is defined in the area 114.
  • the color of the display object 210 in the e region is almost white, so it can be seen that the audience rating of the e region is much higher than that of the X region.
  • the color of the display object 210 in the d region and the g region is almost black, so it can be seen that the audience ratings of the d region and the g region are much lower than the audience rate of the X region.
  • the relationship between the color and the ratings difference is not limited to this.
  • the color may be white to indicate that the difference is zero. The closer the color is to red, the larger the difference in ratings, and the closer the color is to blue, the smaller the difference in ratings.
  • the viewing history analysis server 1 is configured to be able to switch the type of statistical data.
  • the screen 100-2 includes an input box 113 for switching the type of statistical data.
  • the operator can input the “viewing rate” in the input box 113 to display the display object 210 representing the viewing rate of the geographic unit.
  • the operator can input the “difference value” in the input box 113 to display the display object 210 representing the difference in the ratings.
  • the viewing history analysis server 1 displays a pull-down menu showing a plurality of options including "viewing rating” and "difference".
  • the selected content is sent to the audio-visual history analysis server 1.
  • the viewing history analysis server 1 displays a map in the area 200 on which the display object 210 representing the difference in the viewing ratings in color is superimposed.
  • the viewing history analysis server 1 displays, in the area 200, the map on which the display object 210 representing the audience rating of the area unit in color is superimposed. For example, it may be that the closer the color is to white, the greater the audience rating, and the closer to black, the smaller the audience rating. It should be noted that the relationship between ratings and color is not limited to this.
  • the viewing history analysis server 1 superimposes the display object 210 representing the statistical data of viewing and listening information calculated in the area unit on the map at a location corresponding to each area, and provides a map on which the display object 210 is superimposed. Since the map is used to display the statistical data, the operator can see at a glance the location of the area where the statistical data is obtained. In addition, the operator can read the size of the area where statistical data is obtained from the map on which the display object 210 is superimposed, the degree of urbanization of the area, the positional relationship between the area and other areas, the positional relationship of the area with respect to the sea or mountains, etc. information. The operator can use this information to analyze the reasons for the differences in viewing and listening tendencies in each region.
  • the viewing history analysis server 1 of the embodiment can display the distribution of statistical data of viewing information in a simple and easy-to-understand manner.
  • the size of each display object 210 corresponds to the number of television devices 2 installed in the area, that is, the sample size for calculating the audience rating.
  • the area 116 defines the relationship between the size of the display object 210 and the number of television devices 2 installed in the area (represented as the number of target devices in FIG. 3). According to this example, the larger the number of television devices 2 installed in the area, the larger the size of the display object 210.
  • the sample size is relatively large when calculating the audience ratings related to the a region, b region, and the e region, and the sample size is small when calculating the audience ratings related to the d region.
  • the sample size is related to the reliability of the calculated statistical data.
  • the larger the sample size the higher the reliability of the calculated statistics.
  • the ratings and the difference in ratings related to a region, b region, and e region have high reliability.
  • the reliability of the ratings and the difference in ratings related to the d region is lower than that of the a region, the b region, and the e region.
  • the operator can judge the reliability of the statistical data calculated for each region at a glance.
  • the relevant standard of the sample size can be set. Specifically, the operator can set the relevant threshold of the sample size by operating the slider 112 set in the screen 100-2. For an area where the sample size, that is, the number of installed television devices 2 does not reach the threshold, the viewing history analysis server 1 does not display the display object 210. For regions where the sample size is above the threshold, the viewing history analysis server 1 displays the display object 210.
  • the threshold value is set to "1000" by the slider 112. Then, in the h area, since the number of installed television devices 2 does not reach the threshold value “1000”, the viewing history analysis server 1 omits the display of the display object 210 related to the h area.
  • the processing when the sample size is equal to the threshold is not limited to the above description.
  • the audio-visual history analysis server 1 may not display the display object 210.
  • the audio-visual history analysis server 1 is also configured to limit the television device 2 used for calculating statistical data according to the attributes of the user.
  • the screen 100-2 is provided with an input box 115 that can, for example, be a combination of age and gender as the attributes of the user.
  • the audiovisual history analysis server 1 displays a pull-down menu, which shows "male 20-29 years old”, “male 30-39 years old”, and "40-49 years old male”.
  • a list of multiple options related to age group and gender such as "male”, “female 20-29”, “female 30-39”, “female 40-49", etc.
  • the viewing history analysis server 1 calculates statistical data based only on the television devices 2 corresponding to the selected content among all the television devices 2.
  • the operator can analyze the viewing and listening tendency based on the user's attributes.
  • the audio-visual history analysis server 1 is also configured to limit the television devices 2 used for calculating statistical data to the television devices 2 installed in a range smaller than the area.
  • an input box 111 in which a total range can be input is provided on the screen 100-2.
  • the audiovisual history analysis server 1 displays a pull-down menu that shows "X area (east side)", “X area (west side)", etc. The area is smaller than the classification list of the area.
  • the selected content is sent to the audio-visual history analysis server 1. Therefore, when calculating the audience rating, the viewing history analysis server 1 calculates statistical data based only on the television devices 2 set in the selected range among all the television devices 2.
  • the operator can obtain statistical data calculated by narrowing the position range.
  • the operator can switch the screen 100 to another screen (indicated as screen 100-3) that displays statistical data by pressing the tab 101c.
  • FIG. 4 is a schematic diagram showing an example of another screen that displays statistical data provided by the viewing history analysis server 1 according to the embodiment. As shown in FIG. 4, the screen 100-3 includes an area 201 displaying a list of statistical data.
  • statistical data displayed in the color of the display object 210 is displayed on the screen 100-2 as numerical value information.
  • the numerical information of each region is displayed corresponding to the domain name.
  • the numerical information of each region is displayed in a table format arranged in a prescribed order.
  • the display column of the numerical information in the table is colored in a color determined by the same method as the color of the display object 210 displayed in the area 200 of the screen 100-2.
  • the relationship between the numerical value information and the color is defined in the area 114 of the screen 100-2.
  • the screen 100-3 includes an input box 117 in which a sort order can be input.
  • the audio-visual history analysis server 1 displays a drop-down menu, which shows that the drop-down menu includes "viewing rate”, “difference”, “local domain name”, and “number of target devices” "And many other projects.
  • the selected content is sent to the audio-visual history analysis server 1.
  • the viewing history analysis server 1 changes the arrangement order of the numerical information for each region to an order based on the selected item, and updates the display content of the area 201.
  • the “difference” is selected through the input box 117.
  • the numerical information of the statistical data of each region is arranged and displayed in the order of the magnitude of the difference in the ratings.
  • FIG. 5 is a schematic diagram showing an example of the hardware configuration of the viewing history analysis server 1 according to the embodiment.
  • the audiovisual history analysis server 1 includes a processor 10, an I/O device 11, a RAM (Random Access Memory) 12, and a storage device 13.
  • the processor 10, the I/O device 11, the RAM 12, and the storage device 13 are electrically connected to the bus 14.
  • the processor 10 is, for example, a CPU (Central Processing Unit).
  • the processor 10 can execute a computer program.
  • the I/O device 11 is an interface device for data communication with external devices such as the device information DB4, the audiovisual information DB5, the smartphone 6, and the personal computer 7.
  • the RAM 12 is a main storage device and provides an area for the processor 10 to buffer or cache temporary data.
  • the storage device 13 is an auxiliary storage device and has a storage area with a larger capacity than a main storage device such as RAM 12.
  • the storage device 13 is a non-volatile storage device, and can store computer programs, data, and the like in a non-volatile manner.
  • the storage device 13 may be composed of, for example, HDD (Hard Disk Drive), SSD (Solid State Drive), or a combination thereof. It should be noted that the memory (memory device) constituting the storage device (storage device) 13 is not limited to this.
  • the viewing history analysis program 15 as a computer program is stored in the storage device 13 in advance.
  • the processor 10 loads, for example, the viewing history analysis program 15 from the storage device 13 into the RAM 12.
  • the processor 10 can implement various functions as the audiovisual history analysis server 1 by executing the audiovisual history analysis program 15 loaded into the RAM 12.
  • FIG. 6 is a schematic diagram showing an example of the functional structure of the viewing history analysis server 1 according to the embodiment.
  • the viewing history analysis server 1 includes an input unit 16, a statistical calculation unit 17, and a providing unit 18.
  • the functions of the input unit 16, the statistical calculation unit 17, and the providing unit 18 are realized by executing the viewing history analysis program 15 by the processor 10, for example.
  • the input unit 16 receives information input via various input boxes and sliders provided on the screen 100.
  • the statistical calculation unit 17 calculates the statistics of the viewing information on a regional basis based on the location information of the plurality of television devices 2 stored in the device information DB 4 as device information, and the viewing information of the plurality of television devices 2 stored in the viewing information DB 5 data. In other words, the statistical calculation unit 17 calculates the audience rating, the audience rating difference, and the like on a regional basis.
  • the providing unit 18 provides information such as the screen 100.
  • the providing unit 18 provides a map in which a display object 210 representing statistical data is superimposed on a position corresponding to the area where the statistical data is calculated.
  • the method of providing various information including the map on which the display object 210 is superimposed is not limited to displaying various information on the display device of the external device such as the smartphone 6 and the personal computer 7 through the browser.
  • the providing unit 18 may send various information by means of e-mail or the like.
  • the providing unit 18 may provide various information by storing various information in a recording medium.
  • the recording medium can be, for example, CD (Compact Disc)-ROM (Read Only Memory), floppy disk (FD: Flexible Disc), CD-R (Recordable), DVD (Digital Universal Disc: Digital Versatile Disk, USB (Universal Serial Bus) memory, SD (Secure Digital) card, etc.
  • the providing unit 18 may provide various information to the external device via another server.
  • a display device may be connected to the viewing history analysis server 1, and the providing unit 18 may display and output various information on the display device.
  • the providing unit 18 may also send various information so that the operator can browse various information through prescribed applications installed in external devices such as the smart phone 6 and the personal computer 7.
  • FIG. 7 is a flowchart showing an example of the operation of the viewing history analysis server 1 according to the embodiment.
  • the providing unit 18 provides a screen 100-1 on which a program can be selected.
  • the input unit 16 receives input of broadcast date, day of the week, channel, keyword, sort order, etc. (S101)
  • the providing unit 18 provides a list of programs that satisfy the input filter conditions (S102).
  • the providing unit 18 displays a program list in the area 109 of the screen 100-1, for example.
  • the statistical calculation unit 17 calculates statistical data in units of regions (S104).
  • the statistical calculation section 17 can obtain necessary information from the device information DB4 and the audiovisual information DB5.
  • the statistical calculation unit 17 may filter the device information stored in the device information DB 4 by location information to obtain a list of device IDs of the television devices 2 installed in each region and a list of device IDs of the television devices 2 installed in the region.
  • the statistical calculation unit 17 searches for the audiovisual information stored in the audiovisual information DB5 by using the device ID list and the program selected by operation S103, thereby determining the television devices 2 installed in each region and the television devices 2 installed in the region The television devices 2 that watched the program are included separately.
  • the statistical calculation unit 17 calculates the viewership rate of the television device 2 that has watched the above-mentioned program on a regional basis and a regional basis.
  • the statistical calculation unit 17 may calculate the difference in the audience rating by the area unit by dividing the audience rating calculated in the unit of region by the audience rating calculated in the unit of the region.
  • the providing unit 18 After the processing of S104, the providing unit 18 generates and provides an image in which display objects 210 having colors corresponding to the calculated statistical data and sizes corresponding to the number of television devices 2 are superimposed on the map (S105 ). For example, the providing unit 18 displays the image in the area 200 of the screen 100-2.
  • the providing unit 18 provides a list of numerical information representing statistical data of a geographic unit in the area 201 of the screen 100-3, for example (S107).
  • the processing of S102 to S105 may be executed again according to the changed content.
  • the threshold value is received by the input unit 16. Then, the providing unit 18 deletes the display object 210 related to the area where the number of the installed television devices 2 does not reach the threshold value from the map displayed in the area 200. In addition, the providing unit 18 deletes the numerical value information related to the area where the number of installed television devices 2 does not reach the threshold value from the list displayed in the area 201. In addition, when the threshold value is changed, the providing section 18 decides which display object 210 (or numerical value information) to display or which display object 210 (or numerical value information) not to display based on the changed threshold value.
  • the input unit 16 receives input of conditions related to user attributes through the input box 115 provided on the screen 100-2 and the screen 100-3, only the television device 2 that satisfies the input conditions is executed for S101 to S107. Processing.
  • the providing unit 18 may provide a map superimposed with a display object 210 representing statistical data of the designated type in S105. .
  • the providing unit 18 may arrange the numerical information of the statistical data according to the input sorting condition.
  • the providing part 18 changes the sorting order of the numerical information of the statistical data.
  • the viewing history analysis server 1 as a viewing history analysis device includes the statistical calculation unit 17 and the providing unit 18.
  • the statistical calculation unit 17 calculates the value of the viewing information on a regional basis based on the location information of the plurality of television devices 2 as device information stored in the device information DB4 and the viewing information of the plurality of television devices 2 stored in the viewing information DB5.
  • Statistical data The providing unit 18 provides a map in which a display object 210, which is image information representing statistical data, is superimposed on a position corresponding to the area where the statistical data is calculated.
  • the viewing history analysis server 1 can display the distribution of statistical data of viewing information in a simple and understandable manner.
  • the statistical calculation unit 17 calculates statistical data for a plurality of regions, and the providing unit 18 superimposes the display objects 210 corresponding to the plurality of regions on the map.
  • the calculation of statistical data or the display of the display object 210 does not necessarily have to be performed separately for multiple regions.
  • the statistical calculation unit 17 may only calculate statistical data of one area, and the providing unit 18 may superimpose only the display object 210 representing the statistical data at a position corresponding to the area on the map.
  • the statistical calculation unit 17 calculates the difference between the audience rating of the area unit and the audience rating of the area unit including the area as the statistical data of the viewing information.
  • the display object 210 has a color corresponding to the statistical data and a size corresponding to the number of television devices 2 installed in the area.
  • the operator can recognize at a glance the size relationship of the statistical data for each region.
  • the operator can judge the reliability of the statistical data calculated in each region at a glance.
  • the information indicating various display modes such as the size and color of the display object 210 is not limited to the above description.
  • the display object 210 may include a color indicating the size of statistical data and the number of television devices 2 installed in a region.
  • the display object 210 has a first display form corresponding to the statistical data and a second display form corresponding to the number of television devices 2 installed in the area corresponding to the display object 210.
  • the first display form One of the second and second display modes may be a display mode related to the size of the display object 210, and the other of the first display mode and the second display mode may be a display mode related to the color of the display object 210.
  • the providing unit 18 may further provide a list of numerical information representing statistical data in a geographic unit.
  • the operator can confirm the calculated statistical data in each region in detail through the numerical information.
  • the audio-visual history analysis server 1 may generate a plurality of maps on which the display object 210 is superimposed based on different setting information, and provide the generated plurality of maps in parallel.
  • the input unit 16 may receive input of a plurality of different setting information.
  • the statistical calculation unit 17 may individually calculate statistical data in a geographical unit for each input setting information.
  • the providing unit 18 separately generates a map on which the display object 210 is superimposed for each setting information, and provides the map for each setting information in parallel.
  • the setting information is the program selected by S103.
  • the processing of S101 to S105 is executed multiple times, and in S103 of the processing of S101 to S105 multiple times, a different program is selected.
  • the providing unit 18 generates a map of the display object 210 superimposed with the statistical data representing the area unit for each selected program, and provides the map for each program in parallel.
  • FIG. 8 is a schematic diagram showing another example (modification 1) of the screen displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • the screen 100-4 includes an area 202 and an area 203 where a map on which a display object 210 representing statistical data is superimposed is displayed.
  • a map superimposed with a display object 210 indicating the difference in the ratings related to the rugby event #A is displayed.
  • a map on which a display object 210 indicating a difference in the audience rating related to the tennis match #BBB is superimposed is displayed.
  • a map on which display objects 210 representing statistical data generated separately for each program are superimposed is displayed side by side. In this way, the operator can analyze the differences in the program preferences of the viewers in each region.
  • the providing unit 18 may provide three or more maps representing statistical data related to different programs.
  • a time slot can be used instead of a program.
  • user attributes can also be used instead of programs, or programs and user attributes.
  • the operator can analyze the difference in viewing time of viewers in each region.
  • the operator can analyze program preferences based on user attributes.
  • a map on which display objects 210 representing statistical data are superimposed is generated for each setting information, and the maps generated for each setting information are displayed side by side.
  • the operator can analyze the difference in the viewing and listening tendencies of each setting information based on multiple maps displayed side by side.
  • the providing unit 18 may separately generate a numerical information list of statistical data in a geographic unit for each setting information, and provide a list of each setting information in parallel.
  • the setting information is the same as that of Modification 1, and is, for example, a program, a time period, and user attributes.
  • FIG. 9 is a schematic diagram showing another example (modified example 2) of the screen displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • the screen 100-5 includes an area 204 and an area 205 that display a numerical information list of statistical data.
  • a numerical information list of statistical data related to rugby event #A is displayed.
  • a numerical information list of statistical data related to the tennis match #BBB is displayed. It should be noted that the statistical data is the difference in ratings.
  • the numerical information list of statistical data generated separately for each program is displayed side by side. In this way, the operator can analyze the differences in program preferences of viewers in each region.
  • the providing unit 18 may generate three or more numerical information lists of statistical data, and provide the generated three or more lists in parallel.
  • the screen 100-3 includes an input box 118 for inputting sorting objects.
  • Two programs in this case, rugby event #A and tennis event #BBB) that are the calculation objects of the statistical data are given identification information, and the identification information of any one of the two programs is input in the input box 118.
  • the identification information "A” is given to the rugby event #A
  • the identification information "B” is given to the tennis event #BBB.
  • the identification information "A” is input in the input box 118.
  • the providing unit 18 arranges the statistical data of the rugby event #A and the statistical data of the tennis event #BBB calculated in a geographical unit in the order of the difference in the ratings based on the rugby event #A.
  • the providing unit 18 will update the statistics of the rugby event #A and the statistics of the tennis event #BBB calculated in a geographical unit to update the statistics of the rugby event #A and update the tennis event
  • the statistical data arrangement of #BBB makes the arrangement of the territory domain names the same as the statistical data arrangement of rugby match #A.
  • a numerical information list representing statistical data is generated for each setting information, and the list generated for each setting information is displayed side by side.
  • the operator can quantitatively analyze the difference in the viewing and listening tendencies of each setting information based on multiple lists displayed side by side.
  • FIG. 10 is a schematic diagram showing still another example (modification 3) of the screen displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • modification 3 the screen displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • the display object 210a whose shape is the same as the shape of the area on the map and colored with the color corresponding to the statistical data is superimposed on the map.
  • the form of the display object representing the statistical data can be changed in various ways.
  • Modification 3 can be used in combination with Modification 1.
  • the providing unit 18 may display a map in the form described in Modification Example 3 for the area 202 and the area 203, respectively.
  • FIG. 11 is a schematic diagram showing still another example (modification 4) of the screen displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • modification 4 the screen displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • the area 200 of the screen 100-2 it is shown that each area is painted with a color corresponding to the statistical data, and then the gray level is formed by changing the color at the boundary of the area. Map of the map. If there is an area where statistical data cannot be obtained because the number of installed television devices 2 does not reach a threshold, etc., the color of the area is filled with the color of the area around the area.
  • the map displayed in the area 200 is a map of the Kanto coast area of Japan.
  • the providing unit 18 uses the color of the image information corresponding to the statistical data to color the position corresponding to each region, and generates and provides a grayscale map in which the color boundary changes in grayscale.
  • an input box 120 in which a time period can be input is provided on the screen 100-2. Then, enter the date "Y21/M21/D21" in the input box 120. That is, in the area 200, the statistical data of the audiovisual information of Y21/M21/D21 is displayed as a grayscale map.
  • Modification 4 can be used in combination with Modification 1.
  • the providing unit 18 may display images in the form described in Modification Example 4 in the area 202 and the area 203, respectively.
  • the statistical calculation part 17 calculates the statistical data of different time periods in a geographical unit based on the audiovisual information of different time periods.
  • the providing part 18 can generate a map superimposed with image information representing the statistical data for each time period, and will use the statistical data of different time periods to generate multiple Each map is reproduced as an animation.
  • FIG. 12 is a schematic diagram showing still another example (modification 5) of the screen displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
  • the providing unit 18 provides a screen 100 (shown as a screen 100-4) that can display an animation.
  • the screen 100-4 includes switching and reproducing maps related to different dates in the order of dates.
  • the image described in Modification 4 constitutes an animation.
  • the animation may be composed of a map of the form shown in FIG. 3 or a map of the form shown in Modification Example 3.
  • buttons group 123 is provided on the screen 100-4. By operating the button group 123, the operator can input instructions to play animations in date order, instructions to play animations in the reverse order of date, and instructions to stop playing.
  • the playback stops when the image generated based on the audiovisual information of the "Y21/M21/D21" day is displayed.
  • the screen 100-4 is provided with input buttons 121a and 121b for advancing or rewinding the date, and a slider 122.
  • the operator can select a map displaying a desired date from a plurality of maps related to different dates formed as an animation by operating any one of the input box 121, the input buttons 121a, 121b, and the slider 122.
  • the audiovisual history analysis server 1 as an audiovisual history analysis device includes a processor 10, a RAM 12 as a memory, and a storage device 13. That is, the audiovisual history analysis server 1 includes a conventional computer structure that can execute a computer program. Then, when the processor 10 executes the viewing history analysis program 15 as a computer program, the processor 10 realizes the functions of the input unit 16, the statistical calculation unit 17, and the providing unit 18.
  • the above-mentioned viewing history analysis program 15 can cause the computer to execute the functions of the statistical calculation unit 17 and the providing unit 18 based on, for example, the respective position information of the plurality of television devices 2 and the respective The audiovisual information, which calculates statistical data of the audiovisual information of the television devices 2 installed in a certain area among the plurality of television devices 2, and the providing unit 18 provides that image information representing the statistical data is superimposed on a map at a location corresponding to the area Image.
  • the aforementioned audiovisual history analysis program 15 can be provided by storing files in an installable format or executable format in a computer-readable storage medium such as CD-ROM, floppy disk, CD-R, DVD, USB memory, SD card, etc.
  • a computer-readable storage medium such as CD-ROM, floppy disk, CD-R, DVD, USB memory, SD card, etc.
  • the above-mentioned viewing history analysis program 15 is provided in a state stored in the storage device 13.
  • the viewing history analysis program 15 may be configured to be provided by being stored in a computer connected to a network such as the Internet and downloaded via the network.
  • the viewing history analysis program 15 may also be configured to be provided or deployed via a network such as the Internet.
  • part or all of the functions of the input unit 16, the statistical calculation unit 17, and the providing unit 18 can be implemented through FPGA (Field-Programmable Gate Array) or ASIC (Application Specific Integrated Circuit: Application Specific Integrated Circuit). ) And so on.

Abstract

一种能够简单易懂地示出视听信息的统计数据的分布的视听历史分析装置。视听历史分析装置包括统计计算部(17)和提供部(18)。统计计算部(17)基于多个接收装置各自的设置位置和多个接收装置各自的视听信息,计算多个接收装置中设置在第一地域内的接收装置的视听信息的统计信息。提供部(18)提供将表示统计信息的图像信息叠加在与第一地域相对应的位置处的地图。

Description

视听历史分析装置
相关申请的交叉引用
本申请要求于2019年12月23日提交的日本专利申请第2019-231841号的优先权,上述日本专利申请的全部内容通过引用并入本文。
技术领域
本申请的实施方式涉及视听历史分析装置。
背景技术
根据由电视装置等接收装置分析视听历史的传统方法,通常采用折线图或柱形图等来表示收视率等统计数据。
发明内容
发明所要解决的技术问题
然而,根据上述传统方法,难以掌握统计数据的分布。
本申请的一个实施方式目的在于提供一种视听历史分析装置,其能够简单易懂地示出视听信息的统计数据的分布。
用于解决技术问题的技术方案
根据一个实施方式,视听历史分析装置包括统计计算部和提供部。统计计算部基于多个接收装置各自的设置位置和多个接收装置各自的视听信息,计算多个接收装置中设置在第一地域内的接收装置的视听信息的统计信息。提供部提供将表示统计信息的图像信息重叠在与第一地域相对应的位置处的地图。
附图说明
图1是表示使用了实施方式涉及的视听历史分析装置的系统的结构的一个示例的示意图。
图2是表示由实施方式涉及的视听历史分析服务器所提供的、用于选择节目的画面的一个示例的示意图。
图3是表示由实施方式涉及的视听历史分析服务器所提供的、显示统计数据的画面的一个示例的示意图。
图4是表示由实施方式涉及的视听历史分析服务器所提供的、显示统计数据的另一画面的一个示例的示意图。
图5是表示实施方式涉及的视听历史分析服务器的硬件结构的一个示例的示意图。
图6是表示实施方式涉及的视听历史分析服务器的功能结构的一个示例的示意图。
图7是表示实施方式涉及的视听历史分析服务器的操作的一个示例的流程图。
图8是表示由实施方式涉及的视听历史分析服务器所提供的、显示统计数据的画面的另一示例(变形例1)的示意图。
图9是表示由实施方式涉及的视听历史分析服务器所提供的、显示统计数据的画面的又一示例(变形例2)的示意图。
图10是表示由实施方式涉及的视听历史分析服务器所提供的、显示统计数据的画面的又一示例(变形例3)的示意图。
图11是表示由实施方式涉及的视听历史分析服务器所提供的、显示统计数据的画面的又一示例(变形例4)的示意图。
图12是表示由实施方式涉及的视听历史分析服务器所提供的、显示统计数据的画面的又一示例(变形例5)的示意图。
符号说明:
1:视听历史分析服务器;2:电视装置;3:信息获取服务器;4:设备信息数据库;5:视听信息数据库;6:智能手机;7:个人计算机;10:处理器;11:I/O装置;13:存储装置;14:总线;15:视听历史分析程序;16:输入部;17:统计计算部;18:提供部;100、100-1、100-2、100-3、100-4:画面;101a、101b、101c:标签;102、112、122:滑块;103、104、105、106、107、111、113、115、117、118、120、121:输入框;108、109、114、116、200、201、202、203、204、205、208:区域;121a、121b:输入按钮;123:按钮组;210、210a:显示对象。
具体实施方式
以下,参照附图对实施方式涉及的视听历史分析装置进行详细说明。需说明的是,本申请并不限于该实施方式。
(实施方式)
图1是表示使用了实施方式涉及的视听历史分析装置的系统的结构的一个示例的示意图。
根据图1所示的例子,实施方式涉及的视听历史分析装置由视听历史分析服务器1实现。通过作为服务器装置的信息获取服务器3来获取多个电视装置2的设备信息和多个电视装置2的视听信息。
视听历史分析服务器1根据由信息获取服务器3获取的设备信息和视听信息,对多个电视装置2的视听历史进行分析。
多个电视装置2分别相当于可以通过广播信号接收广播节目的接收装置。应予说明,接收装置不限于电视装置。接收装置可以是机顶盒、具有播放节目的接收功能的记录器。
各电视装置2被预先分配了设备ID。另外,用户将位置信息、用户信息等输入各电视装置2。位置信息是显示电视装置2的设置位置的信息。位置信息例如可以是邮政编码,也可以是地址,还可以是纬度信息、经度信息等。用户信息是表示电视装置2的用户的属性(例如年龄、性别、家庭成员等)的信息。
各电视装置2可以将设备ID、位置信息和用户信息作为设备信息发送至信息获取服务器3。应予说明,设备信息的发送时刻不限于特定时刻。设备信息可以在首次启动时仅发送一次,也可以在每次启动时发送,还可以定期发送。另外,设备信息还可以在编辑时发送。
视听信息是指视听节目、频道(CH)、视听时间等。视听信息包括设备ID,构成为可以通过由设备ID指定的电视装置2指定在哪个时间收看哪个频道的哪个节目。各电视装置2可以将视听信息发送至信息获取服务器3。视听信息的发送时刻不限于特定时刻。视听信息可以定期发送,也可以在启动时、改变频道时等时刻发送。
信息获取服务器3将接收到的设备信息记录在设备信息DB(数据库)4中。另外,信息获取服务器3将接收到的视听信息记录在视听信息DB(数据库)5中。
视听历史分析服务器1可以从设备信息DB4和视听信息DB5中获取设备信息和视听信息。然后,视听历史分析服务器1基于获取的各信息,计算多个电视装置2的视听信息的统计数据,将统计数据提供给规定设备以便于观看。根据图1所示的示例,视听历史分析服务器1向智能手机6、个人计算机7提供显示统计数据的图像。
应予说明,视听历史分析服务器1可以构成为包括信息获取服务器3、设备信息DB4、以及视听信息DB5中的一部分或全部。
采用图2~图4对统计数据的提供方法进行说明。在该示例中,视听历史分析服务器1经由浏览器提供统计数据。
首先,视听历史分析服务器1提供用于选择节目的画面。应予说明,在后文中,除非另有说明,提供统计数据或某画面等是指视听历史分析服务器1在智能手机6、个人计算机7的显示装置上显示统计数据或某画面等。另外,经由个人计算机7、智能手机6接收其提供的统计数据或画面等的人表示为操作者。
图2是表示由实施方式涉及的视听历史分析服务器1所提供的、用于选择节目的画面的一个示例的示意图。如图2所示,画面100在上部显示带有“节目搜索”标题的标签101a、带有“地图”标题的标签101b、以及带有“排行榜”标题的标签101c。操作者可以通过经由鼠标或触控板的输入来按下这些标签101a~101c,以切换显示画面。
在图2的示例中,通过按下标签101a,画面100处于可以选择节目的状态。可以选择节目的画面100表示为画面100-1。
画面100-1包括可以输入播放日期范围的滑块102、可以输入星期的输入框103、可以输入频道的输入框104、可以输入类型的输入框105、以及可以输入用于筛选的关键词的输入框106。这些是用于输入筛选条件的GUI(图形用户界面:Graphical User Interface)组件,该筛选条件用于从所有节目中筛选出选择的对象节目。
另外,画面100-1包括可以输入排序顺序的输入框107。在输入框107中输入的排序顺序指定筛选后的节目列表的排列顺序。
应予说明,在输入框103~输入框107中,右端设置有倒三角形的菜单按钮。当操作者按下菜单按钮时,视听历史分析服务器1在对应的输入框下方显示记载有选择项目候选列表的下拉菜单。
在一个示例中,当操作者按下输入框105的菜单按钮时,显示下拉菜单,示出包括“体育”、“电视剧”、“综艺”、“新闻”、“电影”、“音乐”等多个选项。另外,当按下输入框107的菜单按钮时,显示下拉菜单,该下拉菜单示出包括“收视率”、“名称”等多个选项。
当操作者从下拉菜单中选择一个选项时,所选内容被发送至视听历史分析服务器1。
应予说明,上述经由下拉菜单接收信息输入的方法是输入方法的一个示例。输入框103~输入框107和后续说明中例举的所有输入框中的一部分或全部也可以构成为能够通过接收文本输入的信息来代替接收经由下拉菜单输入的信息,或者除了接收经由下拉菜单输入的信息之外还可以接收文本输入的信息。
在图2所示的示例中,输入“Y1/M1/D1~Y2/M2/D2”作为与播放日期有关的筛选条件,输入“橄榄球”作为用于筛选搜索的关键词。另外,指定“收视率”作为排序顺序。然后,符合筛选条件的四个节目按照收视率顺序排列显示在区域109中。
操作者可以从区域109中显示的节目列表中选择一个节目。在图2所示的示例中,突出显示了区域109内选中的节目。也就是说,可以看到选择了从Y11/M11/D11日的H11:M11时刻开始在A-TV频道播放的、整个X 地区的广域收视率(后述)为26.87%的橄榄球赛事#A。选中的节目还显示在区域108中。
操作者经由画面100-1选择节目之后,可以通过按下标签101b将画面100切换到显示统计数据的画面(表示为画面100-2)。
图3是表示由实施方式涉及的视听历史分析服务器1所提供的、显示统计数据的画面的一个示例的示意图。如图3所示,画面100-2包括区域200,该区域200显示叠加有表示统计数据(统计信息)的显示对象210的地图。显示对象210是表示统计数据的图像信息的一个示例。
区域200内显示的地图中所包含的由粗实线包围的区域220表示X地区。该X地区由以虚线分隔的八个地域组成。地域是例如省、市、区、城镇、村等。地区表示比地域更广阔的范围,包含多个地域。
根据实施方式,视听历史分析服务器1能够按地域单位计算视听信息的统计数据。统计数据例如为收视率。收视率是现场直播收看所选节目的电视装置2的数量除以电视装置2的设置数量所得的数值信息。视听历史分析服务器1能够以地域为单位计算收视率,生成将表示收视率的显示对象叠加在对应位置处的地图,显示在区域200中。
在另一示例中,统计数据是地域单位的收视率与包含该地域的地区单位的收视率的差值(difference),即地域单位的收视率减去地区单位的收视率所得的值。视听历史分析服务器1能够以地域单位计算上述差值,生成将表示所得差值的显示对象叠加在对应位置处的地图,显示在区域200中。以下,将地域单位的收视率与包含该地域的地区单位的收视率的差值表示为收视率差值。
在图3所示的示例中,对于X地区所含的八个地域中的每一个地域,计算地域单位的收视率与X地区的收视率(含义与前述整个X地区的广域收视率相同)的差值。然后,对于八个地域(a地域、b地域、c地域、d地域、e地域、f地域、g地域、以及h地域)中的七个地域(a地域、b地域、c地域、d地域、e地域、f地域、以及g地域),以颜色表示差值的圆形显示对象210被叠加在该地域所对应的位置处。
其中,颜色为规定浓淡度的灰色表示收视率的差值为零。然后,颜色越接近白色收视率的差值越大,颜色越接近黑色收视率的差值越小。颜色与收视率差值的大小的关系在区域114中定义。
例如,e地域的显示对象210的颜色几乎为白色,因此可以看出e地域的收视率远大于X地区的收视率。反之,d地域和g地域的显示对象210的颜色几乎为黑色,因此可以看出d地域和g地域的收视率远小于X地区的收视率。
应予说明,颜色与收视率差值的关系不限于此。例如,也可以是颜色为白色表示差值为零,颜色越接近红色收视率的差值越大,颜色越接近蓝色收视率的差值越小。
由此,通过显示地域单位的收视率与广域收视率的差值,可以一眼看出各地域的收视率偏离广域收视率的程度。
进而,在图3所示的示例中,视听历史分析服务器1构成为可以切换统计数据的类型。
例如,画面100-2包括用于切换统计数据的类型的输入框113。操作者可以通过在输入框113中输入“收视率”,以显示表示地域单位的收视率的显示对象210。另外,操作者可以通过在输入框113中输入“差值”,以显示表示收视率差值的显示对象210。
更详细而言,当操作者按下输入框113的菜单按钮时,视听历史分析服务器1显示下拉菜单,该下拉菜单示出包括“收视率”和“差值”的多个选项。当操作者从该下拉菜单中选择“差值”时,所选内容被发送至视听历史分析服务器1。于是,如图3所示,视听历史分析服务器1在区域200中显示叠加了用颜色表示收视率差值的显示对象210的地图。
当操作者从上述下拉菜单中选择“收视率”时,所选内容被发送至视听历史分析服务器1。于是,视听历史分析服务器1在区域200中显示叠加了用颜色表示地域单位的收视率的显示对象210的地图。例如,可以是颜色越接近白色收视率越大,越接近黑色收视率越小。应予说明,收视率与颜色的关系不限于此。
由此,视听历史分析服务器1将表示以地域单位计算的视听信息统计数据的显示对象210叠加在地图上与各地域相对应的位置处,提供叠加有显示对象210的地图。由于使用地图显示统计数据,因此操作者可以一眼看出获得统计数据的地域的位置。另外,操作者可以从叠加有显示对象210的地图读取获得统计数据的地域的大小、该地域的城市化程度、该地域与其他地域的位置关系、该地域相对于海或山等的位置关系等信息。操作者可以将这些信息用于分析每个地域产生视听倾向差异的原因等。
也就是说,实施方式的视听历史分析服务器1可以简单易懂地表示视听信息的统计数据的分布。
进而,根据图3所示的示例,各显示对象210的大小对应于地域内所设电视装置2的数量,即用于计算收视率的样本量。
在区域116中定义了显示对象210的大小与地域内所设电视装置2的数量(图3中表示为对象设备数量)的关系。根据该示例,地域内所设电视装置2的数量越多,显示对象210的大小越大。例如,由图3可以看出, 在计算与a地域、b地域、以及e地域有关的收视率时样本量较大,在计算与d地域有关的收视率时样本量较小。
应予说明,样本量与计算的统计数据的可靠性相关。样本量越大,计算出的统计数据的可靠性越高。也就是说,可以看出与a地域、b地域、以及e地域有关的收视率和收视率差值具有高可靠性。相反地,可以看出与d地域有关的收视率和收视率差值的可靠性比a地域、b地域、以及e地域等更低。
由此,由于根据显示对象210的大小来表示样本量,因此操作者可以一眼判断每个地域计算出的统计数据的可靠性。
进而,根据实施方式,可以设定样本量的相关标准。具体而言,操作者可以通过操作画面100-2中设置的滑块112来设定样本量的相关阈值。对于样本量、即所设电视装置2的数量未达到阈值的地域,视听历史分析服务器1不进行显示对象210的显示。对于样本量在阈值以上的地域,视听历史分析服务器1进行显示对象210的显示。
由此,能够不显示可靠性未达到规定水平的信息,使区域200的显示清晰。
在图3所示的示例中,通过滑块112将阈值设定为“1000”。然后,在h地域中,由于所设电视装置2的数量未达到阈值“1000”,因此视听历史分析服务器1省略了与h地域有关的显示对象210的显示。
应予说明,样本量等于阈值时的处理不限于上述说明。对于样本量等于阈值的地域,视听历史分析服务器1可以不进行显示对象210的显示。
视听历史分析服务器1还配置为可以根据用户的属性限制用于计算统计数据的电视装置2。
具体而言,在画面100-2中设置有可以例如年龄段和性别的组合作为用户的属性的输入框115。当操作者按下设置在输入框115中的菜单按钮时,视听历史分析服务器1显示下拉菜单,该下拉菜单示出“20~29岁男性”、“30~39岁男性”、“40~49岁男性”、“20~29岁女性”、“30~39岁女性”、“40~49岁女性”等与年龄段和性别有关的多个选项的列表。当操作者从下拉菜单中选择一个选项时,所选内容被发送至视听历史分析服务器1。于是,在计算收视率时,视听历史分析服务器1仅基于所有电视装置2中与所选内容相对应的电视装置2计算统计数据。
由此,操作者可以根据用户的属性分析视听倾向。
视听历史分析服务器1还配置为可以将用于计算统计数据的电视装置2限制在小于地区的范围内所设的电视装置2之中。
具体而言,在画面100-2中设置有可以输入合计范围的输入框111。当操作者按下设置在输入框111中的菜单按钮时,视听历史分析服务器1 显示下拉菜单,该下拉菜单示出“X地区(东侧)”、“X地区(西侧)”等、大于地域小于地区的分类列表。当操作者从下拉菜单中选择一个选项时,所选内容被发送至视听历史分析服务器1。于是,在计算收视率时,视听历史分析服务器1仅基于所有电视装置2中设置在所选范围内的电视装置2计算统计数据。
由此,操作者可以获得缩小位置范围计算出的统计数据。
操作者可以通过按下标签101c,将画面100切换到显示统计数据的其他画面(表示为画面100-3)。
图4是表示由实施方式涉及的视听历史分析服务器1所提供的、显示统计数据的另一画面的一个示例的示意图。如图4所示,画面100-3包括显示统计数据列表的区域201。
在区域201中,在画面100-2中显示以显示对象210的颜色显示的统计数据作为数值信息。每个地域的数值信息与地域名相对应进行显示。另外,每个地域的数值信息按照以规定顺序排列的表格形式显示。然后,该表格中数值信息的显示栏采用由与显示在画面100-2的区域200中的显示对象210的颜色相同的方法确定的颜色进行着色。在例如画面100-2的区域114中定义数值信息与颜色的关系。
另外,画面100-3包括可以输入排序顺序的输入框117。当操作者按下设置在输入框117右端的菜单按钮时,视听历史分析服务器1显示下拉菜单,该下拉菜单示出包括“收视率”、“差值”、“地域名”、“对象设备数量”等多个项目。当操作者选择该下拉菜单中的一个项目时,所选内容被发送至视听历史分析服务器1。于是,视听历史分析服务器1将每个地域的数值信息的排列顺序变更为基于所选项目的顺序,更新区域201的显示内容。
应予说明,根据图4所示的示例,通过输入框117选择“差值”。由此,在区域201中,按照收视率差值的大小顺序排列显示每个地域的统计数据的数值信息。
接着,对视听历史分析服务器1的结构进行说明。
图5是表示实施方式涉及的视听历史分析服务器1的硬件结构的一个示例的示意图。
视听历史分析服务器1包括处理器10、I/O装置11、RAM(随机存取存储器:Random Access Memory)12、以及存储装置13。处理器10、I/O装置11、RAM12、以及存储装置13电连接至总线14。
处理器10例如为CPU(中央处理单元:Central Processing Unit)。处理器10可以执行计算机程序。
I/O装置11是用于与设备信息DB4、视听信息DB5、智能手机6、个人计算机7等外部设备进行数据通信的接口装置。
RAM12是主存储装置,为处理器10提供缓冲或缓存临时数据的区域。
存储装置13是辅助存储装置,具有比RAM12等主存储装置更大容量的存储区域。存储装置13是非易失性存储设备,可以非易失性地存储计算机程序、数据等。存储装置13可以由例如HDD(硬盘驱动器:Hard Disk Drive)、SSD(固态驱动器:Solid State Drive)、或者它们的组合构成。应予说明,构成存储装置(storage device)13的存储器(memory device)不限于此。
根据实施方式,在存储装置13中预先存储有作为计算机程序的视听历史分析程序15。处理器10将例如视听历史分析程序15从存储装置13中加载到RAM12内。然后,处理器10可以通过执行加载到RAM12内的视听历史分析程序15,实现作为视听历史分析服务器1的各种功能。
图6是表示实施方式涉及的视听历史分析服务器1的功能结构的一个示例的示意图。如图6所示,视听历史分析服务器1包括输入部16、统计计算部17、以及提供部18。作为输入部16、统计计算部17、以及提供部18的功能通过例如由处理器10执行视听历史分析程序15来实现。
输入部16接收经由设置在画面100中的各种输入框、滑块的信息输入。
统计计算部17基于在设备信息DB4中存储的多个电视装置2的作为设备信息的位置信息、以及在视听信息DB5中存储的多个电视装置2的视听信息,按地域单位计算视听信息的统计数据。也就是说,统计计算部17按地域单位计算收视率、收视率差值等。
提供部18提供画面100等信息。特别地,提供部18提供将表示统计数据的显示对象210叠加在与计算出该统计数据的地域相对应的位置的地图。
应予说明,包括叠加有显示对象210的地图在内的各种信息的提供方法不仅限于通过浏览器在智能手机6、个人计算机7等外部设备的显示装置上显示各种信息。
例如,提供部18可以通过电子邮件等方式发送各种信息。或者,提供部18也可以通过将各种信息存储在记录介质中以提供各种信息。记录介质可以是例如CD(压缩光盘:Compact Disc)-ROM(只读存储器:Read Only Memory)、软盘(FD:Flexible Disc)、CD-R(可录式:Recordable)、DVD(数字通用光盘:Digital Versatile Disk)、USB(通用串行总线:Universal Serial Bus)存储器、SD(安全数字:Secure Digital)卡等。或者,提供部18可以经由其他服务器向外部设备提供各种信息。或者,还可以在视听历史分析服务器1上连接显示装置,提供部18在该显示装置上显示并输出各种信息。 或者,提供部18还可以发送各种信息,使得操作者能够通过安装在智能手机6、个人计算机7等外部设备中的规定应用程序浏览各种信息。
接着,对视听历史分析服务器1的操作进行说明。
图7是表示实施方式涉及的视听历史分析服务器1的操作的一个示例的流程图。
提供部18提供可以选择节目的画面100-1。在该状态下,当输入部16接收播放日期、星期、频道、关键词、排序顺序等的输入时(S101),提供部18提供满足输入的筛选条件的节目列表(S102)。例如,提供部18在例如画面100-1的区域109中显示节目列表。
然后,当输入部16接收从区域109中显示的节目列表中选择一个节目的输入时(S103),统计计算部17按地域单位计算统计数据(S104)。
当计算统计数据时,统计计算部17可以从设备信息DB4和视听信息DB5中获取必要的信息。
例如,统计计算部17可以通过位置信息过滤存储在设备信息DB4中的设备信息,以获取各地域内所设置的电视装置2的设备ID列表、地区内所设置的电视装置2的设备ID列表。
然后,统计计算部17通过使用设备ID列表和由操作S103选择的节目来搜索存储在视听信息DB5中的视听信息,从而确定各地域内所设置的电视装置2和地区内所设置的电视装置2中分别包含的收看了该节目的电视装置2。
然后,统计计算部17按地域单位和地区单位计算收看了上述节目的电视装置2的收视率。另外,统计计算部17可以通过将以地域为单位计算的收视率除以以地区为单位计算的收视率,从而按地区单位计算收视率差值。
在S104的处理之后,提供部18生成并提供将具有与计算出的统计数据相对应的颜色、以及与所设电视装置2的数量相对应的大小的显示对象210叠加在地图上的图像(S105)。例如,提供部18在画面100-2的区域200中显示该图像。
然后,当输入部16接收规定输入、例如按下排名标签101c的操作输入时(S106:是),提供部18在例如画面100-3的区域201中提供表示地域单位的统计数据的数值信息列表(S107)。
在输入部16未接收上述输入的情况下(S106:否)、或者在S107之后,视听历史分析服务器1的操作结束。
应予说明,上述一系列操作仅是一个示例。可以在不同条件下再执行相同处理。另外,可以根据来自操作者的输入执行与上述一系列处理不同的处理。
例如,在执行S105的处理之后,当操作者改变画面100-1中的输入内容时,可以根据改变后的内容再次执行S102~S105的处理。
另外,例如当通过设置在画面100-2、画面100-3内的滑块112等设定阈值时,该阈值被输入部16接收。于是,提供部18将与所设电视装置2的数量未达到该阈值的地域有关的显示对象210从显示在区域200内的地图中删除。另外,提供部18将与所设电视装置2的数量未达到该阈值的地域有关的数值信息从显示在区域201内的列表中删除。另外,当该阈值改变时,提供部18基于改变后的阈值决定显示哪个显示对象210(或数值信息)或者不显示哪个显示对象210(或数值信息)。
另外,例如当输入部16通过设置在画面100-2、画面100-3中的输入框115接收与用户属性有关的条件的输入时,仅以满足输入条件的电视装置2为对象执行S101~S107的处理。
另外,例如当输入部16通过设置在画面100-2中的输入框113接收指定统计数据类型的输入时,提供部18可以在S105中提供叠加了表示指定类型的统计数据的显示对象210的地图。
另外,例如当输入部16通过设置在画面100-3中的输入框117接收指定规定排序条件的输入时,提供部18可以根据所输入的排序条件排列统计数据的数值信息。当排序条件改变时,提供部18改变统计数据的数值信息的排列顺序。
由此,根据实施方式,作为视听历史分析装置的视听历史分析服务器1包括统计计算部17和提供部18。统计计算部17基于在设备信息DB4中存储的作为设备信息的多个电视装置2的位置信息、以及在视听信息DB5中存储的多个电视装置2的视听信息,以地域为单位计算视听信息的统计数据。提供部18提供将作为表示统计数据的图像信息的显示对象210叠加在与计算出该统计数据的地域相对应的位置的地图。
由此,操作者能够一眼看出视听信息的统计数据的分布。也就是说,视听历史分析服务器1可以简单易懂地表示视听信息的统计数据的分布。
应予说明,在以上说明中,统计计算部17针对多个地域分别计算统计数据,提供部18将与该多个地域分别对应的显示对象210叠加在地图上。统计数据的计算或显示对象210的显示不一定必须对多个地域分别执行。例如,统计计算部17可以仅计算一个地域的统计数据,提供部18可以在地图上与该地域相对应的位置处仅叠加表示该统计数据的显示对象210。
另外,根据实施方式,统计计算部17计算地域单位的收视率与包含该地域的地区单位的收视率的差值作为视听信息的统计数据。
由此,操作者能够一眼看出地域单位的收视率与广域收视率的偏离程度。
另外,根据实施方式,显示对象210具有与统计数据相对应的颜色、以及与地域内所设置的电视装置2的数量相对应的大小。
由此,操作者可以一眼识别出每个地域的统计数据的大小关系。另外,由于根据显示对象210的大小显示样本量,因此操作者可以一眼判断出每个地域中计算出的统计数据的可靠性。
应予说明,表示显示对象210的大小、颜色等各种显示形态的信息不限于上述说明。例如,显示对象210可以包括表示统计数据的大小、以及表示地域内所设置的电视装置2的数量的颜色。
也就是说,显示对象210具有与统计数据相对应的第一显示形态、以及与该显示对象210所对应的地域内所设置的电视装置2的数量相对应的第二显示形态,第一显示形态和第二显示形态中的一个形态可以是与显示对象210的大小相关的显示形态,第一显示形态和第二显示形态中的另一个形态可以是与显示对象210的颜色相关的显示形态。
另外,根据实施方式,提供部18可以进一步提供表示地域单位的统计数据的数值信息列表。
由此,操作者可以通过数值信息详细确认每个地域中计算出的统计数据。
(变形例1)
视听历史分析服务器1可以分别基于不同的设定信息生成多个叠加有显示对象210的地图,将所生成的多个地图并列提供。
例如,输入部16可以接收多个不同的设定信息的输入。统计计算部17可以针对每个输入的设定信息单独计算地域单位的统计数据。提供部18针对每个设定信息单独生成叠加了显示对象210的地图,并列提供每个设定信息的地图。
在一个示例中,设定信息是由S103选择的节目。例如,S101~S105的处理被执行多次,在多次S101~S105的处理中的S103中,选择不同的节目。在S105中,提供部18针对每个所选节目生成叠加了表示地域单位的统计数据的显示对象210的地图,并列提供每个节目的地图。
图8是表示由实施方式涉及的视听历史分析服务器1所提供的、显示统计数据的画面的另一示例(变形例1)的示意图。如图8所示,画面100-4包括显示叠加有表示统计数据的显示对象210的地图的区域202和区域203。
在区域202中,显示叠加有表示与橄榄球赛事#A有关的收视率的差值的显示对象210的地图。另外,在区域203中,显示叠加有表示与网球赛事#BBB有关的收视率的差值的显示对象210的地图。
由此,根据本实施方式,并列显示叠加有针对每个节目单独生成的、表示统计数据的显示对象210的地图。由此,操作者可以对每个地域的观众的节目喜好的差异进行分析。
应予说明,根据图8所示的示例,显示了表示与不同节目有关的统计数据的两个地图。提供部18可以提供表示与不同节目有关的统计数据的三个以上的地图。
另外,作为设定信息,可以用时段代替节目。另外,作为设定信息,还可以用用户属性代替节目,或者是节目以及用户属性。
通过显示在不同时段的条件下生成的多个地图,操作者可以分析每个地域观众的观看时间的差异。另外,通过显示在用户属性不同的条件下生成的多个地图,操作者可以对根据用户属性分析节目喜好差异。
由此,根据变形例1,针对每个设定信息生成叠加有表示统计数据的显示对象210的地图,并列显示针对每个设定信息生成的地图。操作者可以基于并列显示的多个地图,分析每个设定信息的视听倾向的差异。
(变形例2)
根据变形例2,提供部18可以针对每个设定信息单独生成地域单位的统计数据的数值信息列表,并列提供每个设定信息的列表。设定信息与变形例1相同,例如为节目、时段、用户属性等。
图9是表示由实施方式涉及的视听历史分析服务器1所提供的、显示统计数据的画面的又一示例(变形例2)的示意图。如图9所示,画面100-5包括显示统计数据的数值信息列表的区域204和区域205。
在区域204中,显示了与橄榄球赛事#A有关的统计数据的数值信息列表。在区域205中,显示了与网球赛事#BBB有关的统计数据的数值信息列表。应予说明,其中,统计数据为收视率差值。
由此,根据本实施方式,并列显示针对每个节目单独生成的统计数据的数值信息列表。由此,操作者可以分析每个地域的观众的节目喜好差异。
应予说明,提供部18可以生成三个以上统计数据的数值信息列表,并且将生成的三个以上列表并列提供。
另外,画面100-3包括输入排序对象的输入框118。针对作为统计数据的计算对象的两个节目(此处为橄榄球赛事#A和网球赛事#BBB)分别给予识别信息,在输入框118中输入这两个节目中任一个的识别信息。
此处,对橄榄球赛事#A给予识别信息“A”,对网球赛事#BBB给予识别信息“B”。然后,在输入框118中输入识别信息“A”。然后,在可以输入排序条件的输入框117中输入“差值”。提供部18根据这些输入,将以地域单位计算的橄榄球赛事#A的统计数据和网球赛事#BBB的统计数据按照基于橄榄球赛事#A的收视率差值的顺序排列。当排序条件改变时,提供部 18将以地域单位计算的橄榄球赛事#A的统计数据和网球赛事#BBB的统计数据根据改变后的排序条件更新橄榄球赛事#A的统计数据排列,并且更新网球赛事#BBB的统计数据排列,使得在地域名的排列方面与橄榄球赛事#A的统计数据排列相同。
由此,根据变形例2,针对每个设定信息生成表示统计数据的数值信息列表,并且并列显示针对每个设定信息生成的列表。操作者可以基于并列显示的多个列表,定量分析每个设定信息的视听倾向的差异。
(变形例3)
图10是表示由实施方式涉及的视听历史分析服务器1所提供的、显示统计数据的画面的又一示例(变形例3)的示意图。如图10所示,在画面100-2的区域200中,显示了地图上的各地域被涂上与统计数据相对应的颜色的图像。也就是说,根据变形例3,形状与地图上的地域的形状相同并且用与统计数据相对应的颜色着色的显示对象210a被叠加在地图上。
由此,表示统计数据的显示对象的形态可以进行各种改变。
应予说明,变形例3可以与变形例1并用。例如,提供部18可以针对区域202和区域203分别显示作为变形例3所述的形态的地图。
(变形例4)
图11是表示由实施方式涉及的视听历史分析服务器1所提供的、显示统计数据的画面的又一示例(变形例4)的示意图。在图11所示的示例中,在画面100-2的区域200中,显示了各地域被涂上与统计数据相对应的颜色之后在地域的边界处通过使颜色发生灰度变化而构成灰度地图的地图。如果存在由于所设置的电视装置2的数量未达到阈值等而无法获得统计数据的地域,则用该地域周围的地域的颜色填补该地域的颜色。顺便提及,显示在区域200中的地图是日本关东沿岸地区的地图。
由此,提供部18采用与统计数据相对应的图像信息的颜色对与各地域相对应的位置进行着色,生成并提供颜色的边界发生灰度变化的灰度地图。
由此,即使对于无法获得统计数据的地域,操作者也可以基于由灰度填补的颜色来掌握统计数据。
应予说明,在图11所示的示例中,在画面100-2中设置有可以输入时段的输入框120。然后,在输入框120中输入日期“Y21/M21/D21”。也就是说,在区域200中,Y21/M21/D21日的视听信息的统计数据显示为灰度地图。
变形例4可以与变形例1并用。例如,提供部18可以在区域202和区域203中分别显示作为变形例4所述的形态的图像。
(变形例5)
统计计算部17基于不同时段的视听信息以地域单位计算不同时段的统计数据,提供部18可以针对每个时段生成叠加有表示统计数据的图像信息的地图,将使用不同时段的统计数据生成的多个地图再现为一个动画。
图12是表示由实施方式涉及的视听历史分析服务器1所提供的、显示统计数据的画面的又一示例(变形例5)的示意图。
当操作者输入规定操作时,提供部18提供可以显示动画的画面100(表示为画面100-4)。画面100-4包括按照日期顺序切换并再现与不同日期有关的地图。
在本示例中,由变形例4中说明的图像构成动画。应予说明,动画可以由图3所示的形态的地图、变形例3所示的形态的地图构成。
进而,在画面100-4中设置有按钮组123。操作者可以通过操作按钮组123,输入按日期顺序播放动画的指令、按日期顺序的相反顺序播放动画的指令、以及停止播放的指令等。
另外,在当前显示的地图中作为图像信息叠加的统计数据的日期显示在输入框121中。在本示例中,当显示基于“Y21/M21/D21”日的视听信息生成的图像时播放停止。
进而,在画面100-4中设置有用于使日期前进或日期后退的输入按钮121a、121b、以及滑块122。操作者可以通过操作输入框121、输入按钮121a、121b、以及滑块122中的任一个,从作为动画构成的与不同日期有关的多个地图中选择显示所需日期的地图。
根据如上所述的实施方式,作为视听历史分析装置的视听历史分析服务器1包括处理器10、作为存储器的RAM12和存储装置13。也就是说,视听历史分析服务器1包括可以执行计算机程序的常规计算机结构。然后,通过处理器10执行作为计算机程序的视听历史分析程序15,处理器10实现作为输入部16、统计计算部17、以及提供部18的功能。
也就是说,上述视听历史分析程序15可以使计算机执行作为统计计算部17和提供部18的功能,该统计计算部17基于例如多个电视装置2各自的位置信息和多个电视装置2各自的视听信息,计算多个电视装置2中设置在某地域内的电视装置2的视听信息的统计数据,该提供部18提供将表示统计数据的图像信息叠加在地图上与该地域相对应的位置处的图像。
上述视听历史分析程序15可以通过以可安装格式或可执行格式的文件存储在CD-ROM、软盘、CD-R、DVD、USB存储器、SD卡等计算机可读存储介质中来提供。另外,上述视听历史分析程序15以存储在存储装置13中的状态提供。
进而,该视听历史分析程序15可以构成为通过存储在连接至互联网等网络的计算机中,经由网络下载来提供。另外,该视听历史分析程序15还可以构成为经由互联网等网络来提供或配置。
应予说明,输入部16、统计计算部17、以及提供部18的一部分或全部功能可以通过FPGA(现场可编程逻辑门阵列:Field-Programmable Gate Array)或ASIC(专用集成电路:Application Specific Integrated Circuit)等实现。
对本申请的实施方式进行了说明,但该实施方式仅作为示例提出,并不意图限制本申请的范围。该实施方式能够以其他各种形式实施,在不脱离本申请主旨的范围的情况下,可以进行各种省略、替换、改变。该实施方式及其变形包含在本申请范围和主旨中,并且包含在记载于权利要求的范围内的发明及其均等范围内。

Claims (9)

  1. 一种视听历史分析装置,其包括:
    统计计算部,其基于多个接收装置各自的设置位置和所述多个接收装置各自的视听信息,计算所述多个接收装置中设置在第一地域内的接收装置的视听信息的统计信息;以及
    提供部,其提供将表示所述统计信息的图像信息叠加在与所述第一地域相对应的位置处的地图。
  2. 根据权利要求1所述的视听历史分析装置,其中,
    所述第一地域为多个第二地域中的一个,
    所述统计计算部以所述第二地域为单位计算所述统计信息,
    所述提供部以所述第二地域为单位将所述图像信息叠加在所述地图上。
  3. 根据权利要求2所述的视听历史分析装置,其中,
    所述多个第二地域包含在第三地域中,
    所述统计信息是所述多个接收装置中设置在所述第三地域内的接收装置的收视率与以所述第二地域为单位的收视率的差值。
  4. 根据权利要求2或3所述的视听历史分析装置,其中,
    所述图像信息是具有大小的第一显示形态、以及与颜色相关的第二显示形态的显示对象,
    所述第一显示形态和所述第二显示形态中的一个形态对应于所述统计信息,
    所述第一显示形态和所述第二显示形态中的另一个对应于设置在与所述显示对象相对应的第二地域中的接收装置的数量。
  5. 根据权利要求2至4中任一项所述的视听历史分析装置,其中,
    所述提供部进一步提供表示以所述第二地域为单位的统计信息的数值信息列表。
  6. 根据权利要求2至5中任一项所述的视听历史分析装置,其中,
    所述视听历史分析装置还包括输入多个不同的设定信息的输入部,
    所述统计计算部针对所述输入部中输入的每个设定信息单独进行所述统计信息的计算,
    所述提供部针对每个设定信息单独生成所述地图并且将每个设定信息的地图并列提供。
  7. 根据权利要求6所述的视听历史分析装置,其中,
    所述提供部针对每个设定信息,生成将以所述第二地域为单位的统计信息以相同顺序排列的列表,并且将针对每个设定信息生成的所述列表并列提供。
  8. 根据权利要求7所述的视听历史分析装置,其中,
    所述输入部输入排序条件,
    所述提供部根据所输入的排序条件排列所述统计信息。
  9. 根据权利要求2至8中任一项所述的视听历史分析装置,其中,
    与所述多个第二地域中所设置的接收装置的数量未达到标准的第二地域有关的图像信息不叠加在所述地图上。
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JP2021100215A (ja) 2021-07-01
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