WO2022057208A1 - Appareil de traitement d'informations et dispositif d'affichage - Google Patents

Appareil de traitement d'informations et dispositif d'affichage Download PDF

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Publication number
WO2022057208A1
WO2022057208A1 PCT/CN2021/077713 CN2021077713W WO2022057208A1 WO 2022057208 A1 WO2022057208 A1 WO 2022057208A1 CN 2021077713 W CN2021077713 W CN 2021077713W WO 2022057208 A1 WO2022057208 A1 WO 2022057208A1
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Prior art keywords
viewing
difference
amount
information processing
information
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PCT/CN2021/077713
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English (en)
Chinese (zh)
Inventor
田之上伸吾
片冈秀夫
Original Assignee
海信视像科技股份有限公司
东芝视频解决方案株式会社
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Application filed by 海信视像科技股份有限公司, 东芝视频解决方案株式会社 filed Critical 海信视像科技股份有限公司
Priority to CN202180001689.8A priority Critical patent/CN114514754A/zh
Publication of WO2022057208A1 publication Critical patent/WO2022057208A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering

Definitions

  • Embodiments of the present application relate to an information processing apparatus and a display device.
  • the traditional information processing device When analyzing the TV viewing volume, the traditional information processing device totals the viewing volume of each user in each specified period (such as each day and time period in a specific week), so as to produce a TV set according to each user's viewing volume in a week.
  • An audiovisual scale arranged in day and chronological order and displayed on a display device. The user identifies, for example, a time period with a large viewing volume, a time period with a small viewing volume, or the like based on such a viewing and listening scale.
  • Patent Document 1 Japanese Patent Laid-Open No. 2012-243013
  • a data extraction system for data analysis that extracts and displays partial data selected by a user from a database.
  • the conventional information processing apparatus displays the specified audio-visual scales for the two weeks side by side on one display. on the screen.
  • the user calculates the difference in the viewing volume in the same period of each week in the two viewing scales by, for example, mental arithmetic or the like, thereby performing a comparative analysis of the viewing volume per week.
  • each audio-visual scale is displayed side by side on only one display screen. Therefore, as described above, the user is required to perform comparative analysis or the like by mental arithmetic or the like. Therefore, it is difficult to efficiently analyze the amount of viewing and the like.
  • Patent Document 1 Japanese Patent Application Laid-Open No. 2012-243013
  • the information processing apparatus and the display device can efficiently analyze objects such as the amount of viewing and listening to solve the above-mentioned problems.
  • the acquisition unit acquires the viewing amount within the reference range and the viewing amount within the comparison target range to be compared with the reference range, and the calculation section calculates the acquired viewing amount within the reference range and the comparison target range The audio-visual volume difference between the audio-visual quantities within. Then, the generation unit generates difference value information indicating the difference in viewing amount.
  • FIG. 1 is a system configuration diagram of a viewing amount analysis system according to the first embodiment.
  • FIG. 2 is a block diagram showing a hardware configuration of a server device provided in the viewing amount analysis system according to the first embodiment.
  • FIG. 3 is a functional block diagram of a server device.
  • FIG. 4 is a block diagram showing a hardware configuration of a display device provided in the viewing amount analysis system according to the first embodiment.
  • FIG. 5 is a flowchart showing a flow of a display operation of a list screen in the audience-viewing quantity analysis system according to the first embodiment.
  • FIG. 6 is a diagram showing an example of a parameter selection screen in the viewing amount analysis system according to the first embodiment.
  • FIG. 7 is a diagram showing an example of a pull-down menu on a parameter selection screen in the audience-viewing quantity analysis system according to the first embodiment.
  • FIG. 8 is a diagram showing an example of a list screen displayed last in the last analysis.
  • FIG. 9 is a diagram showing an example of a list screen displayed by the viewing amount analysis system according to the first embodiment.
  • FIG. 10 is a diagram showing an example of a display format on a quarterly basis in the viewership analysis system according to the first embodiment.
  • FIG. 11 is a diagram showing the main points of the display format in the viewing amount analysis system according to the second embodiment.
  • FIG. 12 is a diagram showing a modified example of the display format in the viewing amount analysis system according to the second embodiment.
  • FIG. 13 is a diagram showing a display format in the viewing amount analysis system according to the third embodiment.
  • FIG. 1 is a system configuration diagram of a viewing amount analysis system according to the first embodiment.
  • the viewing amount analysis system according to the first embodiment is configured by connecting a plurality of television receivers 1 and server devices 2 to each other via a network (NW: Network) 4 .
  • Each television receiver 1 includes an audiovisual information processing section 5 .
  • the audiovisual information processing 5 generates audiovisual information including the channel number of the channel viewed through the television receiver 1 and the audiovisual time counted in seconds, and the like, and transmits the audiovisual information to the server device 2 via the network 4 .
  • the server device 2 aggregates the viewing information from the respective television receivers 1, and generates a "viewing amount” representing the average value (hereinafter simply referred to as “viewing amount") of the viewing amount corresponding to the range (region, period, time period, etc.) specified by the user. Scale", and generates a “difference table” representing the difference from other ranges of audio-visual quantities specified by the user.
  • the server device 2 generates a "difference graph” showing the first few days and periods in which the difference in viewing amount is large, and the next few days and periods in which the difference in viewing amount is small.
  • the time period refers to the time period of each time point, such as 20:00 on Monday, 7:00 on Friday, and 17:00 on Saturday, for example.
  • the server device 2 is connected to a display device 3 such as a liquid crystal display, for example, by a cable.
  • the server device 2 transmits the "audio-visual level table” 41, the "difference value table” 42, the “difference value graph” 43 and the like (all refer to FIG. 8 and the like) to the display device 3 and displays them in a list. Thereby, the amount of viewing and the like can be analyzed efficiently.
  • server device 2 and the display device 3 may also be connected to each other via the network 4, as shown by the dotted line in FIG. 1 .
  • a portable device such as a portable terminal device and a tablet terminal device can be used as the display device 3 .
  • the display device 3 may acquire and display the above-mentioned "audio-visual scale” 41, " The list screen 45 of the "difference table” 42 and the “difference table” 43 (refer to FIG. 8 and the like). That is, the generation process of the list screen 45 can be performed on the server device 2 side and displayed on the display device 3 .
  • each image data such as the “viewing level table” 41 , the “difference value table” 42 , and the “difference value graph” 43 may be transmitted from the server device 2 to the display device 3 , and the “viewing and listening level” may be generated and displayed on the display device 3 side List screen 45 of table 41 , “difference table” 42 , and “difference graph” 43 .
  • FIG. 2 is a block diagram showing the hardware configuration of the server device 2 .
  • the server device 2 includes a CPU (Central Processing Unit) 11 , a ROM (ReadOnly Memory) 12 , a RAM (Random Access Memory) 13 , and an HDD (HardDiscDrive) 14 , a communication unit 15 , and an input/output interface (input/output I/F) 16 .
  • An operation unit 17 such as a keyboard device and a mouse device is connected to the input I/F 16 .
  • the above-mentioned display device 3 is connected to the input/output I/F 16 .
  • FIG. 3 is a functional block diagram showing each function realized by the operation of the CPU 11 based on an information processing program.
  • the CPU 11 functions as a communication control unit 21 , a storage control unit 22 , an input processing unit 23 , an image generation unit 24 , and a display control unit 25 by operating based on the information processing program.
  • the CPU 11 functions as the communication control unit 21 to the display control unit 25, and as described later, generates list screens 45 such as "audio-visual scale" 41, "difference table” 42, and “difference table” 43, and displays them on the display device. 3 to display control on it.
  • the communication control unit 21 and the input processing unit 23 are examples of acquisition units.
  • the image generation unit 24 is an example of a calculation unit and a generation unit.
  • FIG. 4 is a block diagram showing the hardware configuration of the display device 3 .
  • the display device 3 includes a CPU 31 , a ROM 32 , a RAM 33 , a communication interface (I/F) 34 , an image processing unit 35 , and a display unit 36 .
  • the display unit 36 displays the above-mentioned list screen 45 provided through the cable and the interface 34 .
  • the display device 3 performs wireless communication with the server device 2 through the interface 34 and displays the list screen 45 wirelessly transmitted from the server device 2 on the display unit 36 .
  • FIG. 5 is a flowchart showing the flow of the generation operation of the list screen 45 in the server device 2 .
  • Each process of step S1 to step S8 of this flowchart is sequentially executed by the CPU 11 functioning as the communication control unit 21 to the display control unit 25 based on the information processing program.
  • the communication control section 21 and the storage control section 22 of the server device 2 shown in FIG. 3 store and control the viewing information collected from each television receiver 1 in the HDD 14 until analysis of the viewing amount is specified.
  • the HDD 14 generates a database in which the programs, channels, viewing time, etc. viewed by the user of each television receiver 1 are accumulated.
  • step S1 the image generation unit 14 generates a parameter selection screen.
  • the display control section 25 displays and controls the parameter selection screen generated by the image generation section 14 on the display device 3 .
  • FIG. 6 is a diagram showing an example of the parameter selection screen 40 .
  • the screen generation unit 14 generates a parameter selection screen 40 including "region”, “reference season”, “channel (CH)”, “population (demographic)”, and “viewing method” ” and “Compare Object” selection bar.
  • Each selection field becomes a pull-down menu, and a plurality of selectable menus are displayed by the user operating a mouse device or the like and pointing the cursor to the desired selection field.
  • FIG. 7 is a diagram showing an example of a pull-down menu of the parameter selection screen 40 .
  • geographic ranges such as Kanto, Kinki, and Chukyo are displayed. The user selects and operates the desired geographic range through the pull-down menu of "region" to analyze the audio-visual volume.
  • a year unit, a month unit, a week unit, a desired designated time period, or the like may be designated as the time period for analysis.
  • step S1 the image generation section 14 generates such a parameter selection screen 40 , and the display control section 25 displays and controls the parameter selection screen 40 on the display device 3 .
  • the user operates the parameter selection screen 40 to designate the season or the like to perform the analysis.
  • step S1 the list screen 45 that was finally displayed at the time of the last analysis including the parameter selection screen 40 may be displayed.
  • FIG. 8 is a diagram showing an example of the list screen 45 displayed last in the last analysis.
  • the storage control unit 22 stores and controls the parameter selection screen 40 displayed at the end of the previous analysis in the storage unit such as the HDD 14 .
  • the storage control unit 22 reads out the list screen 45 including the parameter selection screen 40 from the HDD 14 .
  • the display control section 25 displays and controls the read out list display screen 45 on the display device 3 .
  • the user operates the parameter selection screen 40 included in the list screen 45 to designate a region, season, and the like for analysis.
  • step S2 the storage control unit 22 reads out from the HDD 14 the audiovisual information corresponding to the parameters such as the region and season to be analyzed and specified on the parameter selection screen 40 .
  • step S3 the memory control unit 22 determines whether or not the comparison object to be compared with the reference season is selected.
  • step S4 the storage control unit 22 reads out the viewing information of the selected comparison object from the HDD 14 .
  • step S5 the image generation unit 24 compares the viewing information of the reference season and the viewing information of the comparison target season between the same time periods, and calculates the difference therebetween. And, in step S6, the image generation part 24 generates a "difference value table" listing the difference values between the same time periods.
  • the image generating section 24 generates, in step S6, a "difference value graph” that graphs the first difference values and the last difference values among the differences between the same time periods.
  • the image generation unit 24 generates a "viewing and listening scale” showing the viewing amount for each day and time slot of the week in the period designated as the reference season.
  • the image generation unit 24 generates a list screen 45 including a “parameter selection screen” 40 , a “audio-visual scale table” 41 , a “difference value table” 42 , and a “difference value table” 43 .
  • the display control section 25 displays and controls the list screen 45 on the display device 3 .
  • FIG. 9 is a diagram showing an example of the list screen 45 .
  • the example shown in FIG. 9 is a list in which the “parameter selection screen” 40 , the “audio-visual scale” 41 , the “difference value table” 42 , and the “difference value table” 43 are arranged in order from the left end to the right end of the screen.
  • Example of screen 45 is a diagram showing an example of the list screen 45 .
  • the example of the parameter selection screen 40 shown in FIG. 9 is an example in which "Zhongjing" is selected as the region, and one week from March 9, 2020 (Mon) to March 15, 2020 (Sun) is designated as the period.
  • “CTV broadcasting station” is designated as the audiovisual channel to be analyzed
  • the user layer of the analysis object is “people (demographic)”
  • the users of “all regions” are designated as An example of an analysis object.
  • the example of the parameter selection screen 40 in Fig. 9 is an example in which one week (previous week) from March 2, 2020 (Monday) to March 8, 2020 (Sunday) is designated as a comparison object.
  • the image generation unit 24 assigns each day of the week to the “viewing level table 41 ”, the “difference value table 43 ”, and the “difference value table 42 ” based on the viewing amount or the difference value. Color-coded for each display column of the time period. Therefore, the image generation unit 24 generates a parameter selection screen 40 including a color sample of the viewing amount (total value) and a color sample of a difference value (total value difference).
  • the display column of the viewing volume (total value) the display column of the minimum viewing volume is a gray display column, and the display column of the maximum viewing volume is a red display column. Therefore, the color sample of the viewing amount (total value) is displayed in a gradation that changes in the order of gray ⁇ purple ⁇ blue ⁇ green ⁇ yellow ⁇ orange ⁇ red from the left end to the right end.
  • a numerical value such as "0.00”, which is the lowest viewing amount of the reference week, is displayed, and near the right end of the color sample of the viewing amount (total value), the highest viewing amount of the reference week is displayed.
  • the amount is a value such as "13.64".
  • the display column of the difference value (total difference) is a red display column
  • the display column of the difference value in the direction of decreasing the viewing amount is a blue display column. Therefore, the color sample of the (total value difference) is displayed in a gradation that changes in the order of blue ⁇ green ⁇ yellow ⁇ orange ⁇ red from the left end to the right end.
  • values such as “-3.69”, which is the lowest difference between the reference week and the comparison target week are displayed near the left end of the color sample of the difference (total value difference), and near the right end of the color sample of the difference (total value difference), Values such as "3.11”, which is the highest difference between the reference week and the comparison week, are displayed.
  • the user can observe the following "audio-visual scale” 41, "difference table” 42, and “difference graph” based on the color sample of the viewing amount (total value) and the color sample of the difference (total value difference). Based on the color and the like of the display field in each time period, the amount of viewing and listening, the difference, and the like are visually recognized.
  • the viewing scale 41 shown in FIG. 9 is a viewing scale for one week from March 9, 2020 (Mon) to March 15, 2020 (Sun).
  • the image generation unit 24 sets the color of the display column for each time period to the color corresponding to the average value of the viewing amount as a color sample of the viewing amount (total value). For example, in the case of the example of FIG. 9 , since the viewing amount in the 20:00 period on Sunday is the high viewing amount “13.64”, the image generation unit 24 turns the display column of this period red. Similarly, since the viewing volume of Monday's 19:00 period is the high viewing volume "13.18", the period is set to a red display column. In addition, since the viewing amount of Sunday's 21:00 period is a slightly high viewing amount "12.50", the image generating unit 24 makes this period an orange display column.
  • the image generating unit 24 turns the display column of this period gray.
  • the image generating unit 24 makes the display column of this period purple.
  • the viewing volume of Saturday's 17:00 period is the medium viewing volume "5.25", the image generation unit 24 makes the display column of this period green.
  • the user can intuitively recognize the viewing volume for each day of the week, time slot, and the like.
  • the difference value table 42 shown in FIG. 9 shows the amount of viewing and listening during the period designated as the reference period (Monday, March 9, 2020 to Sunday, March 15, 2020) and the amount designated as A table showing the difference in viewing volume during the period (Monday, March 2, 2020) to Sunday, March 8, 2020.
  • the image generation unit 24 generates a viewing scale for the period from March 2, 2020 (Monday) to March 8, 2020 (Sunday) designated as a comparison target based on the viewing information stored in the HDD 14 .
  • the audiovisual scale for the period from March 9, 2020 (Monday) to March 15, 2020 (Sunday) were generated. day) audio-visual scale.
  • the image generation unit 24 generates a difference table 42 by inputting the period from March 9, 2020 (Monday) to March 15, 2020 (Sunday) in each period of each day of the week.
  • the difference table 42 is a table showing "how much difference there is in the viewing amount" between the viewing amount in the reference period (week in this case) and the viewing amount in the period one week ago.
  • a period in which the viewing amount with a minus sign is displayed indicates a period in which the viewing amount is lower than a week ago.
  • a period in which the viewing amount without a minus sign is displayed indicates a period in which the viewing amount is increased from one week ago.
  • the image generation unit 24 sets the color of the display column for each time period to a color corresponding to the difference in the amount of viewing and listening. For example, in the case of the example of FIG. 9 , since the difference in the viewing amount in the Monday 20:00 period greatly increases to “3.11”, the image generation unit 24 makes the display column of the period red. Similarly, since the difference value of the viewing amount of Monday's 22:00 period also greatly increased to "3.05", the image generation unit 24 turns the display column of this period into red. In addition, since the difference of the viewing amount in the blackjack period on Friday slightly increased to "1.84", the image generation unit 24 turns the display column of the period into orange.
  • the image generation unit 24 makes the display column for this period blue.
  • the difference value of the viewing amount in the 22:00 period on Tuesday is "-2.17”, which means that the viewing amount is slightly decreased, the image generating unit 24 makes the display column of this period light blue.
  • the difference value of the viewing amount of Thursday's 22:00 period is "-0.61”, which means that the viewing amount has decreased, the image generating unit 24 makes the display column of this period light blue.
  • the difference table 42 is formed, and the reference period (in the example of FIG. 9 , from March 9, 2020 (Monday) to March 15, 2020 in the example of FIG. 9 is entered in the display field of each time period in the difference table 42 . (Sunday)) and the comparison period (in the example of FIG. 9, the period from March 2, 2020 (Monday) to March 8, 2020 (Sunday)) of the viewing volume of each time slot. poor. Thereby, the user can recognize the difference in the amount of viewing and listening in each time slot at a glance.
  • the color of the display column of each time period of the difference value table 42 is set to the color corresponding to the increase or decrease of the viewing amount. This enables the user to intuitively recognize the amount of viewing and listening for each day of the week, time period, and the like.
  • the difference value table 43 shown in FIG. 9 is a bar graph in which multiple items (the first items) are displayed side by side with the days of the week for which the viewing and listening amount shown in the above-mentioned difference value table 42 has increased more than the predetermined threshold value. , period, and increase, and multiple items (later items) display side by side the day of the week, period, and decrease in which the difference has decreased more than the specified threshold.
  • the image generation unit 24 detects, for example, 15 items of the day of the week and the time period in descending order of the increase (positive difference) of the viewing amount. In addition, the image generation unit 24 detects, for example, 15 items of the day of the week and the time period in descending order of the amount of decrease in the amount of viewing (negative difference). Then, as shown in FIG. 9 , the image generation unit 24 arranges the 15 items of the day of the week, the time period, and the graphical increase in the direction from the top to the bottom in the descending order of the increase in the viewing amount. A difference graph 43 is generated.
  • the image generating unit 24 arranges the 15 items of the day of the week and the graphically decreasing amounts in descending order from the largest to the smallest, and generates the difference graph 43 . From this, a difference chart 43 is generated, in which the top 15 items show the first 15 days of the week and time periods in which the viewing volume increases, and the bottom 15 items show the last 15 days and periods in which the viewing volume decreases. time period.
  • the image generation unit 24 sets the length of each graph to a length corresponding to the increase in the viewing amount, and displays it by adding a color corresponding to the increasing amount of the viewing amount.
  • the image generation unit 24 has the same color as the color attached to the display column for the period on the difference table 42 and the color attached to the graph on the difference chart. For example, when red is added to the display column of the time period on the difference value table 42, when a graph corresponding to the time period is displayed on the difference value graph, the image generation unit 24 displays the same red graph. Similarly, when blue is added to the display column of the time period on the difference value table 42, when the graph corresponding to the time period is displayed on the difference value graph, the image generation unit 24 displays the same blue graph.
  • the image generation unit 24 generates the difference value table 43 using the same color definitions as those used in the difference value table 42 . Accordingly, when viewing the difference table 42 based on the color on the difference graph 43, the user can quickly find the day of the week and the time period corresponding to the graph displayed on the difference graph 43 from the difference table 42 at a glance. Therefore, it is possible to easily and quickly analyze the viewing and listening state of the period corresponding to the graph displayed on the difference graph 43, and, for example, the viewing and hearing state of the preceding and following periods.
  • difference value graph 43 shown in FIG. 9 has the center of the left and right as the boundary, and the length of the graph from the center to the right indicates the magnitude of the increase in the viewing amount, and the length of the graph to the left from the center indicates the viewing and listening. The size of the amount of reduction.
  • the day of the week and the period in which the maximum increase in the viewing and listening amount is displayed are the period in which 20:00 on Monday is shown.
  • the viewing volume of Monday's 20:00 period shows an increase of "3.11". Therefore, the image generation unit 24 sets the length of the graph to the length of the increment of “3.11”, and sets the color of the graph to red, which is the same color as the color on the difference table 42 .
  • the example of the difference value graph 43 shown in FIG. 9 shows that the day of the week and the period on which the increase in the viewing amount of the fourth is displayed is the blackjack period on Friday.
  • the viewing volume in the blackjack period on Friday shows an increase of "1.84". Therefore, the image generating unit 24 sets the length of the graph to the length of the increment of “1.84”, and the color of the graph is red, which is the same color as the color on the difference table 42 .
  • the example of the difference value graph 43 shown in FIG. 9 shows that the day of the week and the period on which the minimum decrease in the viewing and listening amount is displayed is the 20:00 period on Wednesday.
  • the viewing volume of Wednesday's 20:00 period shows a decrease of "-3.69". Therefore, the image generation unit 24 sets the length of the graph to the length of the reduction amount of “3.69”, and the color of the graph is the same blue as the color on the difference table 42 .
  • the example of the difference graph 43 shown in FIG. 9 shows that the day of the week and the period of the fifth reduction in the amount of viewing and listening are Wednesday's 21:00 period.
  • the viewing volume of Wednesday's blackjack period shows a decrease of "-1.81". Therefore, the image generation unit 24 sets the length of the graph to the length of the reduction amount of “-1.81”, and sets the color of the graph to light blue, which is the same color as the color on the difference table 42 .
  • Displaying such a difference graph 43 enables the user to recognize at a glance the day of the week, the time period, and the increase amount when the viewing volume increases, and the day of the week, the time period, and the decrease amount when the viewing volume decreases.
  • step S8 when it is determined in step S3 of the flowchart shown in FIG. 5 that the comparison object is not selected (step S3: NO), the process proceeds to step S8, and the image generation unit 24 generates the list screen 45 shown in FIG. 9 .
  • the screen composed of the parameter selection screen 40 and the viewing and listening level table 41 is displayed on the display device 3 by the display control unit 25 (step S7).
  • the user analyzes the amount of viewing based on the viewing scale table 41 .
  • the viewing quantity analysis system of the first embodiment when displaying the viewing quantity table 41, compares the viewing quantity in the reference period in the viewing quantity table 41 with the viewing quantity in the period designated as the comparison target, and generates a The difference table 42 in which the difference between the two was input at each time period is displayed.
  • the difference table 42 the user can recognize the increase or decrease of the viewing volume for each time period at a glance, and can efficiently analyze the viewing volume and the like.
  • the display column of each time period is displayed in a color corresponding to the increase or decrease amount (difference amount) of the viewing amount. This makes it possible to intuitively recognize the increase or decrease of the amount of viewing and listening in each time slot by color. Therefore, the amount of viewing and the like can be analyzed more efficiently.
  • the viewing amount analysis system extracts, from the difference table 42 , the time period of the items with a large increase in the viewing amount, and the time period of the items with a large decrease in the viewing amount. Then, a graph of the length corresponding to the extracted increase is generated, arranged in descending order of the increase and displayed together with the day of the week and the time period, and a graph of the length corresponding to the extracted decrease is generated, and is generated according to the A graph of the difference displayed with the day of the week and the time period in descending order of the reduction.
  • each graph of the difference value table 43 is set to the same color as the color on the difference value table 42 .
  • the user can quickly find the day of the week and the time period corresponding to the graph displayed on the difference graph 43 from the difference table 42 at a glance. Therefore, it is possible to easily and quickly analyze the viewing state of the period corresponding to the graph displayed on the difference graph 43, and, for example, the viewing state of the preceding and following periods, and the amount of viewing and the like can be analyzed efficiently.
  • the above-described first embodiment is an example in which the reference period and the comparison target period are designated by “week” as the total unit of viewing amount, but the reference period and the comparison period may be designated by other periods such as "quarter", "month”, or "year”. object period.
  • FIG. 10 is an example in which the reference period and the comparison target period are designated by "season".
  • the image generation unit 24 generates the viewing level table 41 for the July season of 2020 of the NBV broadcasting station designated as the reference season.
  • the image generation unit 24 generates a difference table 42 showing the difference in viewing amount from the July quarter of 2019 (previous year) of the NBV broadcast station designated as a comparison target.
  • the image generation unit 24 generates, based on the difference table 42 , a difference value table 43 that is graphed in the order in which the amount of viewing and listening increases or decreases. As a result, the viewing volume can be compared on a quarterly basis, and the same effects as described above can be obtained.
  • the comparison target may be specified by a period such as "week”, but the comparison target may be specified by "region”, “channel”, “population (demographic)", and "viewing method".
  • the viewing level table 41 of the reference area, the difference table 42 showing the difference with the viewing level of the comparison target area, and the like are generated and displayed. In any case, the same effects as described above can be obtained.
  • the viewing amount analysis system of the second embodiment will be described.
  • the viewing amount is entered in the display column of each day of the week in the viewing level table 41 for each time period, and the viewing amount is input in the display column for each time period of each day of the week in the difference table 42.
  • the viewing amount analysis system of the second embodiment is an example in which both the viewing amount and the difference value are input in the display field of each time slot of the viewing amount table 41 .
  • the above-described first embodiment is different from the second embodiment described below only in this point. Therefore, only the difference between the two will be described below, and repeated explanations will be omitted.
  • FIG. 11 is a diagram showing the main points of the display format in the second embodiment.
  • FIG. 11 is a diagram showing a part of the difference table 42 described above.
  • the image generation unit 24 calculates the difference between the viewing amount for each day of the week and each time period and the specified time period, for example, "10.02/-" 0.01", “14.57/0.60", etc., for one display column of each time period, generate an audio-visual amount/difference table showing both the audio-visual amount and the difference value.
  • the image generation unit 24 displays each display column with a color corresponding to the viewing amount or the difference value.
  • the image generating unit 24 may add a color corresponding to the value of the viewing amount to the display area of the viewing amount, and add a color corresponding to the difference value to the display area of the difference value, for each display column.
  • both the viewing amount and the difference value are displayed in one display column, both the viewing amount and the difference value can be recognized at one time, and analysis can be performed more efficiently without shifting the line of sight to the left and right tables.
  • the display area of the difference table 42 is not required, in addition to the effective use of the entire display area, the same effects as those of the first embodiment can be obtained, such as displaying other objects in the area where the difference table 42 is displayed. Wait.
  • such a filtering process can be applied to the above-described first embodiment.
  • the audiovisual scale 41 displaying only the top 15 items and the difference table 42 displaying only the top 15 items are generated and displayed.
  • This third embodiment is an example in which the viewing amount and the difference are displayed in one difference table (heat map: Heat Map).
  • heat map Heat Map
  • each of the above-described embodiments is different from the third embodiment described below only in this point. Therefore, only the differences will be described below, and repeated explanations will be omitted.
  • FIG. 13 is a diagram showing an example of a heat map showing the viewing amount and the difference value in the third embodiment.
  • FIG. 13 is a heat map showing the difference between the viewing volume of the July 2020 quarter and the July 2019 quarter of the previous year and the viewing volume of each season viewed in real time by users in all the Kanto channels.
  • the vertical axis represents each day from Monday to Sunday, and the horizontal axis represents the time from 5:00 to 28:00 (4:00 am).
  • the image generating unit 24 generates a slope graph (Slope Graph) 50 showing the viewing amount and the difference value for each day and time period of each channel.
  • the low-altitude position to the high-altitude position of each time period area shows the audio-visual volume of 0.00-15.00, respectively. Therefore, the image generation unit 24 sets the height position corresponding to the magnitude of the viewing volume in the July 2019 quarter as the right end portion 50R of the slope diagram 50, and sets the height position corresponding to the magnitude of the viewing volume for the July 2020 quarter as the slope Left end portion 50L of FIG. 50 . Thereby, the viewing volume of the July quarter of each year can be displayed separately.
  • the image generation unit 24 displays a straight line connecting the right end 50R and the left end 50L representing each viewing amount.
  • the slope of the straight line represents the difference in viewing volume for each season of the year.
  • the image generation unit 24 generates such a slope map 50 using lines of different types (or colors) for each channel. For example, the image generation unit 24 draws the slope graph 50 of the NBK broadcasting station with straight lines, and the slope graph 50 of the A station with dotted lines. In addition, the image generation unit 24 draws the gradient graph 50 of the NBV television broadcast with a thick broken line, and the gradient graph 50 of the LX television broadcast with a two-dot chain line. In addition, the image generation unit 24 draws the gradient graph 50 of the TNS broadcasting station with a thin dotted line, and the gradient graph 50 of the TX broadcasting with a thick line.
  • This heat map using the slope map 50 can achieve the same effect as above. For example, since the viewing volume and the difference value are displayed in one display column, both the viewing volume and the difference value can be recognized at one time without shifting the line of sight to the left and right. On the table, can carry out efficient analysis, etc.,
  • the difference value table 42 is used to represent the difference value information, but for example, the difference value may be listed.
  • a color corresponding to the difference in viewing amount is added as a visual recognition characteristic in the display column, but for example, a font corresponding to the difference in viewing amount may be added as another visual recognition characteristic.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Computer Graphics (AREA)
  • Health & Medical Sciences (AREA)
  • Biomedical Technology (AREA)
  • General Health & Medical Sciences (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Dans des modes de réalisation de la présente invention, une unité d'acquisition acquiert une quantité audiovisuelle dans une plage de référence et une quantité audiovisuelle dans une plage d'objets de comparaison par comparaison avec la plage de référence, et une unité de calcul calcule une différence de quantité audiovisuelle entre la quantité audiovisuelle acquise dans la plage de référence et la quantité audiovisuelle dans la plage d'objets de comparaison. De plus, une unité de génération génère des informations de valeur de différence indiquant la différence de quantité audiovisuelle. Selon les modes de réalisation de la présente invention, des quantités audiovisuelles et similaires peuvent être efficacement analysées.
PCT/CN2021/077713 2020-09-17 2021-02-24 Appareil de traitement d'informations et dispositif d'affichage WO2022057208A1 (fr)

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Citations (3)

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CN105453575A (zh) * 2013-10-07 2016-03-30 三星电子株式会社 提供广播收视图表信息的用户终端装置、服务器和方法
US9467745B1 (en) * 2015-04-06 2016-10-11 Domo, Inc. Viewer traffic visualization platform
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JP2016103216A (ja) 2014-11-28 2016-06-02 株式会社東芝 システム、方法およびプログラム
JP7203523B2 (ja) 2018-03-26 2023-01-13 Ｔｖｓ Ｒｅｇｚａ株式会社 放送番組の視聴における視聴履歴分析装置、視聴履歴分析方法および視聴履歴分析システム

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CN105453575A (zh) * 2013-10-07 2016-03-30 三星电子株式会社 提供广播收视图表信息的用户终端装置、服务器和方法
US9467745B1 (en) * 2015-04-06 2016-10-11 Domo, Inc. Viewer traffic visualization platform
JP2019140455A (ja) * 2018-02-07 2019-08-22 東芝映像ソリューション株式会社 システム、方法及びプログラム

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