WO2022050474A1 - Système de gestion de solution intégrée utilisant une publicité et une signalisation extérieures numériques à base de mégadonnées, et procédé de fonctionnement associé - Google Patents

Système de gestion de solution intégrée utilisant une publicité et une signalisation extérieures numériques à base de mégadonnées, et procédé de fonctionnement associé Download PDF

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Publication number
WO2022050474A1
WO2022050474A1 PCT/KR2020/012791 KR2020012791W WO2022050474A1 WO 2022050474 A1 WO2022050474 A1 WO 2022050474A1 KR 2020012791 W KR2020012791 W KR 2020012791W WO 2022050474 A1 WO2022050474 A1 WO 2022050474A1
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information
local
leisure
advertisement
commercial
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PCT/KR2020/012791
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English (en)
Korean (ko)
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한영기
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주식회사 한웅테크
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00—Cash registers
    • G07G1/01—Details for indicating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F15/00—Coin-freed apparatus with meter-controlled dispensing of liquid, gas or electricity
    • G07F15/003—Coin-freed apparatus with meter-controlled dispensing of liquid, gas or electricity for electricity
    • G07F15/006—Coin-freed apparatus with meter-controlled dispensing of liquid, gas or electricity for electricity dispensed for the electrical charging of other devices than vehicles
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/40—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for devices for accepting orders, advertisements, or the like

Definitions

  • the present invention relates to an integrated solution management system using big data-based digital outdoor advertising and signage and a driving method thereof, and more particularly, to a kiosk (DID), an advertising monitor, a media wall, and an advertising device such as an outdoor LED signage.
  • a kiosk DID
  • an advertising monitor e.g., an advertising monitor
  • a media wall e.g., a media wall
  • an advertising device such as an outdoor LED signage.
  • a signage advertisement system receives a request for an advertisement for a product from an advertisement client, the advertisement for the product is output according to the pre-scheduled contents through advertisement monitors and kiosks (DID) installed in stores, etc. advertising will be activated.
  • DID advertisement monitors and kiosks
  • Patent Document 1 Korean Patent Application Laid-Open No. 10-2014-0087967
  • the integrated advertisement apparatus of Patent Document 1 which is Korean Patent Application Laid-Open No. 10-2014-0087967, distributes scheduled and produced content to a predetermined outputable device, but the distributed content is the content. It is possible to easily participate in content production due to the feature that it is distributed in conjunction with a scheduler with a set distribution schedule. It is possible to expand, and the produced content can be distributed by the scheduler in consideration of event schedules such as by time period or by day of the week, thereby providing the advantage of increasing the effectiveness of advertisements.
  • Patent Document 1 the problem with Patent Document 1 is that when content is produced, it is produced according to the request of the advertiser, so advertisements that are not related to each other are reproduced and there are many problems in using the content for the purpose of activating the local commercial area.
  • the local commercial districts are activated or deteriorated depending on factors such as regional characteristics, food culture, tourism factors, and characteristics of commercial districts.
  • Nammun Rodeo Street located in Suwon-si, Gyeonggi-do in the past, was operated as a theater street to target the demand of the young population and enjoyed a boom as the center of the commercial district.
  • the local commercial district has declined as a region, and local governments and local merchants are making efforts to attract a younger population through street maintenance projects to revitalize the commercial district on Nammun Rodeo Street.
  • the technical problem of the present invention for solving the above problems is that when advertisements are performed through an advertisement device so that the local commercial area can be activated, the advertisements for the local commercial area are organically linked and delivered to the users so that users can continuously It is to provide an integrated solution management system using big data-based digital outdoor advertising and signage to increase.
  • Another technical task of the present invention is to collect information on local commercial districts based on web crawling when the local commercial districts are activated and provide them to users, but it is possible to increase the number of users by providing local commercial district information focusing on the local commercial districts. It is to provide an integrated solution management system using big data-based digital outdoor advertising and signage.
  • terminal devices such as kiosks (DIDs), media walls, and large LED display boards installed around local commercial areas when sending advertisements for activation of local commercial districts are equipped with smartphones and It is to provide an integrated solution management system using big data-based digital outdoor advertisements and signage so that the advertisements transmitted by interworking are directly related to the increase in usage of users.
  • DIDs kiosks
  • media walls and large LED display boards installed around local commercial areas when sending advertisements for activation of local commercial districts are equipped with smartphones and It is to provide an integrated solution management system using big data-based digital outdoor advertisements and signage so that the advertisements transmitted by interworking are directly related to the increase in usage of users.
  • Another technical task of the present invention is to make advertisements for revitalization of local commercial districts integratedly implemented in local government facilities or licensed commercial district facilities, but based on web crawling, so that illegal advertising channels in the region are It is to provide an integrated solution management system using big data-based digital outdoor advertising and signage to prevent activation.
  • the big data-based digital outdoor advertisement and integrated solution management system using signage of the present invention for achieving the above technical task is a big data-based digital outdoor advertisement that outputs commercial advertisements for each local itinerary within the region and advertises to users. and an integrated solution management system management method using signage, comprising: an electronic bulletin board installed around a local commercial district of an administrative district to display commercial district advertisements for each local itinerary; A media wall installed around a pedestrian path in an administrative district to display commercial advertisements for each local itinerary; Kiosks (DIDs) installed in local government facilities in administrative districts or commercial facilities in the region to display commercial advertisements for each local itinerary; an outdoor advertising device installed around a local commercial district to display commercial district advertisements for each local itinerary; And, the electronic bulletin board, the media wall, the kiosk (DID) and the outdoor advertising device to transmit the commercial area advertisement for each itinerary, and when transmitting the commercial area advertisement for each local itinerary, leisure information and spatial information within the region a local advertisement server that collects and outputs web crawled leisure information and spatial information by web crawling in the commercial area advertisement for
  • the local advertisement server is at least one of facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, regional economic information, and tourism activation content information held in the region.
  • a local leisure information calculation unit that collects and stores local leisure information by web crawling;
  • a spatial information collecting unit for collecting spatial information by web crawling with a space in which web-crawled local leisure information is held in conjunction with the local leisure information calculating unit;
  • the local leisure information and the spatial information are inputted, and the received local leisure information and spatial information are web-crawled, and the experience value according to the hourly experience rate an experience value information collection unit that collects usage rate information;
  • the leisure information in the region, the spatial information, and the experience information are serviced according to the value of the usage rate based on the experience value usage rate information a service information generation unit generating flow information;
  • the local leisure information calculation unit that collects and stores local leisure information by web crawling
  • a spatial information collecting unit for collecting spatial information by web crawling with
  • an advertisement generating unit for receiving an input and generating and storing commercial advertisements for each local itinerary so that images of the leisure information and the spatial information in the region are included according to the service flow information; And, in a state in which the commercial advertisement for each local itinerary is received and stored in conjunction with the advertisement generating unit, the commercial advertisement for each local itinerary is transmitted to each of the electronic bulletin board, the media wall, the kiosk (DID), and the outdoor advertising device.
  • an advertisement transmission scheduling unit for outputting according to a preset scheduling;
  • the integrated solution management system using the big data-based digital outdoor advertisement and signage includes the local leisure information calculation unit, the spatial information collection unit, the experience value information collection unit, and the service information.
  • the regional leisure information calculating unit and the spatial information collecting unit control the start and end of web crawling to update the local leisure information and spatial information within the region
  • the experiential value information collecting unit and the service information generating unit are stored in each of the leisure information calculating unit and the spatial information collecting unit, and updating the experience value utilization rate information and service flow information for the updated local leisure information and spatial information.
  • the commercial advertisement for each local itinerary updated by updating and storing the commercial advertisement for each local itinerary according to the updated leisure information in the region, the spatial information, the experience value usage rate information, and the service flow information a manager terminal for outputting by the advertisement transmission scheduling unit; It may be configured to further include.
  • the manager terminal determines that the newly updated leisure information and the spatial information in the region are preset. If the registration form does not exist or includes the name of an illegal element, new local leisure information and spatial information can be excluded from the update history.
  • the integrated solution management system using the big data-based digital outdoor advertisement and signage is configured to include a local commercial area information app that works with the local advertisement server, and when the local commercial area information app is driven, the user selects the a user terminal that receives and displays commercial advertisements for each local itinerary; It further includes, in this case, the local commercial area information app facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, local economic information and, Provides date and time information and schedule information for tourism activation content information in the form of UI, and the local advertisement server provides the facility food information, event information, event information, festival information, tourism information, store information, When each UI for weather information, regional information, regional economic information, and tourism activation content information is selected, the above facility food information, event information, event information, festival information, tourism information, shop information, weather information, local information, region a local leisure information transmission unit that transmits economic information and time information and schedule information for information selected from among information on tourism revitalization contents to the user terminal; It may be configured to further include
  • the local commercial area information app of the user terminal interworks with the kiosk (DID), the media wall, and the outdoor advertising device, and at least among the kiosk (DID), the media wall and the electronic bulletin board, and the outdoor advertising device Based on the input information provided by any one, it is possible to use the store information of the local commercial area, and the local commercial area information app can guide the location of the store information when the store information is used.
  • the local commercial area information app of the user terminal provides a local commercial map for the local commercial area so that the local commercial map is displayed in a three-dimensional virtual space, and the user selects the local commercial area map in a three-dimensional virtual space It is possible to display a map for a virtual experience.
  • the driving method of the integrated solution management system using big data-based digital outdoor advertisement and signage to achieve the above technical task is a facility held in the region by connecting the manager terminal to the regional leisure information calculation unit of the local advertisement server.
  • Food information, event information, event information, festival information, tourism information, store information, weather information, local information, local economic information, and tourism activation content information are web crawled to collect and store leisure information in the region.
  • a spatial information collection step in which the manager terminal accesses the spatial information collection unit of the local advertisement server and collects spatial information by web crawling the space in which the leisure information in the region web crawled by the regional leisure information calculation step is held; After receiving the leisure information and spatial information collected in the regional leisure information calculation step and the spatial information collecting step, web crawling the received local leisure information and spatial information use rate information according to the experience rate by time a step of collecting experience value information;
  • the service information generation unit works with the local leisure information calculation unit, the spatial information collection unit, and the experience value information collection unit to generate service flow information according to the value of the usage rate based on the experience value usage rate information.
  • the advertisement generation unit is linked with the manager terminal, and the leisure information, spatial information and experience value utilization rate information and service flow information in the region are linked with the local leisure information calculation unit, the spatial information collection unit, the experience value information collection unit, and the service information generation unit.
  • the advertisement transmission scheduling unit works with the advertisement generator to receive and store commercial advertisements for each local itinerary, it transmits commercial advertisements for each regional itinerary to the electronic bulletin board, media wall, kiosk (DID), and outdoor advertising device, respectively, but with a preset scheduling.
  • Advertisement transmission scheduling step to be output When the local leisure information transmission unit and the user terminal used by users are linked, facility food information, event information, event information, festival information, tourism information, store information, weather information, local information within the local commercial area information app of the user terminal
  • each UI for , local economic information and tourism activation content information is selected, facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, regional economic information, and tourism activation
  • the manager terminal When the information is updated, if the newly updated leisure information and spatial information in the region do not exist in a prescribed registration form or contain the name of an illegal element, it is illegal to exclude the new leisure information and spatial information in the region from the update history ad channel blocking step; And, if the name of the illegal element is web crawled in the step of blocking the illegal advertisement channel, the manager terminal transmits the relevant data to the local government department or person in charge so that the local government person in charge can see the location information, phone number, and publicity channel for the advertisement.
  • the advertisements for the local commercial area are organically linked and delivered to users, thereby continuously increasing the number of users.
  • the present invention has the effect of increasing the number of users by collecting information on the local commercial area based on web crawling when the local commercial area is active and providing it to users, but providing local commercial area information focusing on the local commercial area there is.
  • the present invention allows terminal devices such as kiosks (DIDs), media walls, and LED display boards installed around local commercial areas to interwork with smart phones provided by users when transmitting advertisements for activation of local commercial areas. It has the effect of making the advertisements sent to the users directly related to the increase in the use of users.
  • DIDs kiosks
  • media walls media walls
  • LED display boards installed around local commercial areas to interwork with smart phones provided by users when transmitting advertisements for activation of local commercial areas. It has the effect of making the advertisements sent to the users directly related to the increase in the use of users.
  • the present invention has the effect of preventing the activation of illegal advertising channels in the region by allowing advertisements for activation of local commercial areas to be implemented in an integrated manner at local government facilities or licensed commercial area facilities, but based on web crawling. .
  • FIG. 1 is a block diagram of an integrated solution management system using big data-based digital outdoor advertising and signage according to an embodiment of the present invention.
  • FIG. 2 is a configuration diagram in which detailed configurations of the local advertisement server shown in FIG. 1 are listed; FIG.
  • FIG. 3 is a flowchart according to a driving method of an integrated solution management system using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention.
  • the integrated solution management system using big data-based digital outdoor advertising and signage of the present invention provides an integrated solution management using big data-based digital outdoor advertising and signage to advertise to users by outputting commercial advertisements for each local itinerary within the region.
  • a system management method comprising: an electronic bulletin board installed around a local commercial district of an administrative district to display commercial district advertisements for each local itinerary; A media wall installed around a pedestrian path in an administrative district to display commercial advertisements for each local itinerary; Kiosks (DIDs) installed in local government facilities in administrative districts or commercial facilities in the region to display commercial advertisements for each local itinerary; an outdoor advertising device installed around a local commercial district to display commercial district advertisements for each local itinerary; And, the electronic bulletin board, the media wall, the kiosk (DID) and the outdoor advertising device to transmit the commercial area advertisement for each itinerary, and when transmitting the commercial area advertisement for each local itinerary, leisure information and spatial information within the region a local advertisement server that collects and outputs web crawled leisure information and spatial information by web crawling in the commercial area advertisement for each local itinerary; includes
  • the driving method of the integrated solution management system using big data-based digital outdoor advertising and signage of the present invention is that the manager terminal connects with the local leisure information calculation unit of the local advertisement server to provide facility food information and event information held in the area.
  • Calculation of local leisure information that collects and stores local leisure information by web crawling at least one of event information, festival information, tourism information, store information, weather information, regional information, regional economic information, and tourism activation content information step; a spatial information collection step in which the manager terminal accesses the spatial information collection unit of the local advertisement server and collects spatial information by web crawling the space in which the leisure information in the region web crawled by the regional leisure information calculation step is held;
  • After receiving the leisure information and spatial information collected in the regional leisure information calculation step and the spatial information collecting step web crawling the received local leisure information and spatial information use rate information according to the experience rate by time a step of collecting experience value information;
  • the service information generation unit works with the local leisure information calculation unit, the spatial information collection unit, and the experience value information collection unit to generate service flow information
  • the advertisement generation unit is linked with the manager terminal, and the leisure information, spatial information and experience value utilization rate information and service flow information in the region are linked with the local leisure information calculation unit, the spatial information collection unit, the experience value information collection unit, and the service information generation unit.
  • the advertisement transmission scheduling unit works with the advertisement generator to receive and store commercial advertisements for each local itinerary, it transmits commercial advertisements for each regional itinerary to the electronic bulletin board, media wall, kiosk (DID), and outdoor advertising device, respectively, but with a preset scheduling.
  • Advertisement transmission scheduling step to be output When the local leisure information transmission unit and the user terminal used by users are linked, facility food information, event information, event information, festival information, tourism information, store information, weather information, local information within the local commercial area information app of the user terminal
  • each UI for , local economic information and tourism activation content information is selected, facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, regional economic information, and tourism activation
  • the manager terminal When the information is updated, if the newly updated leisure information and spatial information in the region do not exist in a prescribed registration form or contain the name of an illegal element, it is illegal to exclude the new leisure information and spatial information in the region from the update history ad channel blocking step; And, if the name of the illegal element is web crawled in the step of blocking the illegal advertisement channel, the manager terminal transmits the relevant data to the local government department or person in charge so that the local government person in charge can see the location information, phone number, and publicity channel for the advertisement.
  • the terminal exemplified in the following specification is an electronic device, and is defined as a communication capable device including a central processing unit, a main memory unit, an auxiliary memory unit, and a display unit, such as a computer, a notebook computer, and a smartphone
  • the application program is It is defined as an application or a set of computer programs designed to perform a specific task on an electronic device, such as an app.
  • the application is an operating system such as Windows, iOS, Android, or Linux It is defined as running under the graphical interface environment of
  • FIG. 1 is a block diagram of an integrated solution management system using big data-based digital outdoor advertising and signage according to an embodiment of the present invention.
  • FIG. 2 is a configuration diagram listing detailed configurations of the local advertisement server shown in FIG. 1 .
  • the integrated solution management system management method using big data-based digital outdoor advertising and signage is an electronic bulletin board (1), a media wall (2), and a kiosk.
  • DID digital information
  • an outdoor advertisement device (4) an outdoor advertisement device (4), a local advertisement server (5), a manager terminal (6), a user terminal (7), and a local government terminal (8).
  • the electronic publishing post 1 (Electronic publishing post) is linked with the local advertisement server 5, and is installed around the local commercial area of the administrative district to display commercial advertisements for each local itinerary transmitted from the local advertisement server 5.
  • Such an electronic bulletin board (1) may be formed including a large LED signboard and a walking path post-type signboard.
  • the media wall 2 is interlocked with the local advertisement server 5, and is installed around the pedestrian path of the administrative district to display commercial advertisements for each local itinerary transmitted from the local advertisement server 5.
  • the kiosk (DID) 3 interlocks with the local advertisement server 5, and is installed in a local government facility of an administrative area or a commercial facility in the area to display commercial advertisements for each local itinerary transmitted from the local advertisement server 5.
  • the kiosk (DID) 3 is installed in a local government facility in an administrative district to perform a digital information display (DID) function, it displays commercial advertisements for each local itinerary along with guide information or publicity information of the administrative district.
  • a kiosk (DID) 3 operated in a commercial facility it is possible to display commercial advertisements for each local itinerary by linking with the kiosk (DID) 3 operating program installed and operated in commercial facilities.
  • the kiosk (DID) 3 recognizes the face of a user who uses the kiosk (DID) 3 using a camera installed by itself.
  • the kiosk (DID) 3 uses the camera to use the service
  • the service information generating unit 5d of the local advertisement server 5 uses the service model for each hour of experience rate can be used as data for judging
  • the kiosk (DID) 3 displays and outputs information while performing two-way communication in which information is inputted by a camera or a touch panel and driven.
  • the outdoor advertisement device 4 interworks with the local advertisement server 5 and is installed in the vicinity of the local commercial area to display commercial area advertisements for each local itinerary transmitted from the local advertisement server 5 .
  • Such an outdoor advertising device 4 may be installed and operated in a bus shelter, an exterior wall of a building, a building entrance, an elevator, and a digital photo zone.
  • the local advertisement server 5 transmits commercial advertisements for each local itinerary by interworking with the electronic bulletin board 1, the media wall 2, the kiosk (DID) 3, and the outdoor advertising device 4, and commercial advertisements for each regional itinerary
  • DID the kiosk
  • the outdoor advertising device 4 commercial advertisements for each regional itinerary
  • local leisure information and spatial information are collected through web crawling, and the web crawled local leisure and spatial information is included in commercial advertisements for each local itinerary and output.
  • the local advertisement server 5 includes a local leisure information calculation unit 5a, a spatial information collection unit 5b, an experience value information collection unit 5c, a service information generation unit 5d, and an advertisement generation unit ( 5e), an advertisement transmission scheduling unit 5f, and a local leisure information transmission unit 5g.
  • the local leisure information calculation unit 5a is at least among the facility food information, event information, event information, festival information, tourism information, shop information, weather information, local information, local economic information, and tourism activation content information held in the region. Any one of them is web crawled to collect and store leisure information in the region.
  • the local leisure information calculating unit 5a can set the start and end of web crawling by the manager terminal 6, and furthermore, set the web crawling search name, set the web crawling range, and , web crawling portal address, etc. can be set.
  • the spatial information collecting unit 5b collects spatial information by web-crawling the space in which the web-crawled local leisure information is held in conjunction with the local leisure information calculating unit 5a.
  • the spatial information collection unit 5b can set the start and end of web crawling by the manager terminal 6, and furthermore, set the location information range of spatial information and the resolution range of image information during web crawling. there is.
  • the experiential value information collection unit 5c receives regional leisure information and spatial information in conjunction with the regional leisure information calculation unit 5a and the spatial information collection unit 5b, and uses the received regional leisure information and spatial information By crawling the web, information on the experience value utilization rate is collected according to the experience rate by time.
  • the hourly experience rate records the number of times of reading information from sites, blogs, and social network services on which local leisure information and spatial information use information is posted, and forms it into a DB, and stores leisure information and spatial information within the local business district.
  • the degree of increase in the number of times of reading information for each hour is determined by the hourly experience rate, and the experience value utilization rate information is continuously recorded.
  • the service information generation unit 5d interworks with the local leisure information calculation unit 5a, the spatial information collection unit 5b, and the experience value information collection unit 5c, so that leisure information, spatial information, and experience information within the region have an experience value.
  • Service flow information is generated according to the value of the utilization rate based on the utilization rate information.
  • the service flow information identifies whether the hourly experience rate is rapidly increasing for each of the leisure information and spatial information in the region, and allows users to mainly use the leisure information and spatial information in the region where the hourly experience rate increases rapidly. Increase the frequency of business visits.
  • the service flow information generated by the service information generating unit 5d is provided to local governments or commercial facilities in the region, and digital galleries, digital photo zones, and games are provided around leisure information and spatial information in the region with a high increase in the hourly experience rate.
  • Cultural facilities such as institutions are installed to induce users to visit continuously.
  • the advertisement generating unit 5e interworks with the manager terminal 6, and the local leisure information calculating unit 5a, spatial information collecting unit 5b, experience value information collecting unit 5c, and service information generating unit 5d) In conjunction with , receive local leisure information, spatial information, experience value usage rate information, and service flow information, and according to the service flow information, create content images for commercial district advertisements by region so that images about leisure information and spatial information in the region are included according to the service flow information. created and saved.
  • the advertisement generating unit 5e sets the commercial advertisement for each regional itinerary according to the model characteristics to be compatible with each of the electronic bulletin board 1, the media wall 2, the kiosk (DID) 3, and the outdoor advertisement device 4
  • a plurality of pieces may be stored in accordance with each other, and reproduction characteristics such as reproduction time and image quality may be set by the manager terminal 6 to be described later.
  • the advertisement transmission scheduling unit 5f interlocks with the advertisement generation unit 5e to receive and store commercial advertisements for each local itinerary.
  • Commercial advertisements for each local itinerary are transmitted to each of the advertisement devices 4, but are output according to a preset scheduling.
  • the advertisement transmission scheduling unit 5f sets the scheduling of commercial advertisements for each local itinerary by the manager terminal 6 .
  • the local leisure information transmission unit 5g provides various information when linking with the user terminal 7 used by users, and provides facility food information, event information, and events within the local commercial area information app of the user terminal 7 .
  • facility food information, event information, event information, festival information, tourism information, Store information, weather information, local information, regional economic information, and tourism activation content information are transmitted to the user terminal (7). Therefore, the user terminal 7 drives the local commercial area information app to provide facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, local economic information, and tourism activation content information, respectively. You can get detailed information about
  • the manager terminal 6 is a terminal used by an administrator to control the local advertisement server 5 in conjunction with the local advertisement server 5, and may be composed of a communicationable control terminal device such as a PC or a smart phone.
  • a manager terminal 6 includes a local leisure information calculating unit 5a, a spatial information collecting unit 5b, an experience value information collecting unit 5c, a service information generating unit 5d, an advertisement generating unit 5e, and In conjunction with the advertisement transmission scheduling unit 5f, the local leisure information calculating unit 5a and the spatial information collecting unit 5b control the start and end of web crawling to update the local leisure information and spatial information to update the local leisure information They are stored in each of the calculation unit 5a and the spatial information collection unit 5b.
  • the manager terminal 6 updates the experience value utilization rate information and service flow information for the updated local leisure information and spatial information to be stored in the experience value information collecting unit 5c and the service information generating unit 5d, respectively.
  • the updated commercial advertisements for each regional itinerary are transmitted by the advertisement transmission scheduling unit 5f. to be output.
  • the manager terminal 6 stores the newly updated leisure information and spatial information in the region. If the specified registration form does not exist or contains the name of an illegal element, the new local leisure information and spatial information are excluded from the update history, thereby preventing illegal advertisements from being exposed to users when the local commercial area is activated.
  • the manager terminal 6 is a local government terminal managed by the local government department or person in charge so that the local government person in charge can see the location information, phone number, and promotion channel in the area of the advertisement when the name of the illegal element is web crawled (8) by automatically sending and supervising, it can help to eradicate illegal advertising channels when the local commercial area is active.
  • the user terminal 7 is a communication terminal device such as a smart phone used by users, and a local commercial area information app is installed and operated in addition to the application program used by the users.
  • the local commercial area information app is interlocked with the local advertisement server 5, and at the end of the user's month, the local commercial area information app receives and displays commercial area advertisements for each local itinerary by the user's selection when the local commercial area information app is driven.
  • the local commercial area information app provides temporary information on facility food information, event information, event information, festival information, tourism information, store information, weather information, local information, local economic information, and tourism activation content information of leisure information in the region. and schedule information in the form of UI.
  • the local commercial area information app provides location information in the form of a map where services related to commercial area advertisements for each local itinerary are provided.
  • the local commercial area information app of the user terminal 7 is to be linked with the kiosk (DID) (3), the media wall (2), and the outdoor advertising device (4).
  • the local commercial area information app makes it possible to use the store information of the local commercial area based on the input information provided by at least one of the kiosk (DID) 3, the media wall 2, and the outdoor advertising device 4 .
  • the local commercial area information app guides the location of the store information when using the store information.
  • the input information provided by at least one of the kiosk (DID) 3, the media wall 2, and the outdoor advertising device 4 may be in the form of a QR code or short-distance communication for ordering food.
  • the local commercial area information app of the user terminal 7 provides a local commercial area map for the local commercial area, but the local commercial area map is displayed in a three-dimensional virtual space, and when the user selects the local commercial area map, the three-dimensional virtual space By displaying a map of the country, it is possible to experience it in a virtual way.
  • the three-dimensional virtual space may be implemented using VR and AR using augmented reality techniques, and in this case, the local commercial area map may include a navigation function using location information and weather information.
  • the local government terminal 8 is a communication terminal device such as a server or PC managed by the local government and interlocks with the manager terminal 6, and when the manager terminal 6 crawls the web, the Information such as address information, advertisement information, and phone number is recorded.
  • FIG. 3 is a flowchart according to a driving method of an integrated solution management system using big data-based digital outdoor advertisement and signage according to an embodiment of the present invention.
  • the driving method of the integrated solution management system using big data-based digital outdoor advertising and signage includes a local leisure information calculation step (S01), spatial information Includes a collection step (S02), an experience value information collection step (S03), a service information generation step (S04), an advertisement generation step (S05), an advertisement transmission scheduling step (S06), and a local leisure information transmission step (S07) and may further include an illegal advertisement channel blocking step (S08) and an illegal advertisement channel reporting step (S09).
  • the manager terminal 6 connects to the local leisure information calculating unit 5a of the local advertisement server 5 to provide information on facilities and food, event information, and event information held in the region.
  • festival information, tourism information, store information, weather information, regional information, regional economic information, and tourism activation content information are web-crawled to collect and store leisure information in the region.
  • the manager terminal 6 accesses the spatial information collection unit 5b of the local advertisement server 5, and the local leisure information web crawled by the regional leisure information calculation step S01 Geospatial information is collected by crawling the web in the space where the information is held.
  • the local leisure information and spatial information collected in the regional leisure information calculation step (S01) and the spatial information collection step (S02) are input and received, and the received local leisure information and spatial information
  • the degree of use of users information on the experience value utilization rate is collected according to the experience rate by time.
  • the service information generation unit 5d interworks with the local leisure information calculation unit 5a, the spatial information collection unit 5b, and the experience value information collection unit 5c to enjoy local leisure Information, spatial information, and experience information generate service flow information according to the value of the utilization rate based on the experience value utilization rate information.
  • the advertisement generation unit 5e interworks with the manager terminal 6, and the local leisure information calculation unit 5a, the spatial information collection unit 5b, and the experience value information collection unit 5c ) and service information generator (5d) to receive local leisure information, spatial information, experience value utilization rate information, and service flow information, and to include local leisure information and spatial information images according to the service flow information.
  • Commercial area advertisements for each itinerary are created and saved.
  • the advertisement transmission scheduling unit 5f interlocks with the advertisement generation unit 5e to receive and store commercial advertisements for each local itinerary, the electronic bulletin board 1 and the media wall 2)
  • the commercial advertisement for each local itinerary is transmitted to each of the kiosk (DID) 3 and the outdoor advertisement device 4, but is output according to a preset scheduling.
  • the facility food information in the local commercial area information app of the user terminal 7 event information, event information, festival information, tourism information, store information, weather information, local information, local economic information, and if each UI for tourism activation content information is selected, facility food information, event information, event information, festival Information selected from information, tourism information, store information, weather information, local information, regional economic information, and tourism activation content information is transmitted to the user terminal 7 .
  • the integrated solution management system using big data-based digital outdoor advertising and signage according to an embodiment of the present invention and its driving method according to an embodiment of the present invention can activate the local commercial area when advertising is performed through the advertising device.
  • the integrated solution management system using big data-based digital outdoor advertising and signage according to an embodiment of the present invention and its driving method according to an embodiment of the present invention can activate the local commercial area when advertising is performed through the advertising device.
  • the integrated solution management system using big data-based digital outdoor advertising and signage according to an embodiment of the present invention and a driving method therefor collect information on local commercial districts based on web crawling when the local commercial districts are active, thereby providing users with
  • the integrated solution management system using big data-based digital outdoor advertising and signage according to an embodiment of the present invention and a driving method therefor are kiosks (DID) installed around the local commercial district when an advertisement for activating the local commercial district is transmitted.
  • DID kiosks
  • media wall (2) by interworking with the smart phones of the users, the advertisements sent to the users are directly related to the increase in the use of the users.
  • the driving method of the integrated solution management system using the big data-based digital outdoor advertisement and signage further includes the illegal advertisement channel blocking step (S08) and the illegal advertisement channel reporting step (S09). is composed by
  • the illegal advertisement channel blocking step (S08) proceeds when the web crawling of the local leisure information calculation step (S01) and the spatial information collection step (S02) is performed.
  • this illegal advertisement channel blocking step (S08) when the manager terminal 6 updates local leisure information and spatial information by web crawling and new local leisure information and spatial information are updated, the newly updated area If my leisure information and spatial information do not exist in the prescribed registration form or contain the name of an illegal element, the new local leisure information and spatial information are excluded from the update history. to avoid exposure to
  • the manager terminal 6 provides local location information, phone number, and illegal promotion channel for the advertisement.
  • the relevant data are automatically transmitted to the local government department 8 managed by the local government department or the person in charge so that the person in charge of the local government can see it.
  • the integrated solution management system and its driving method using big data-based digital outdoor advertising and signage integrate advertisements for activation of local commercial areas in local government facilities or licensed commercial area facilities. It is implemented but based on web crawling, so that illegal advertising channels are not activated in the area.
  • the present invention can be industrially used because it is an integrated solution management system using big data-based digital outdoor advertising and signage and a driving method thereof.

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Abstract

La présente invention concerne un système de gestion de solution intégrée utilisant une publicité et une signalisation extérieures numériques à base de mégadonnées, le système revitalisant un marché local en fournissant une publicité sur la base de mégadonnées telles que des informations de marché, des informations touristiques, des informations d'événement, des informations d'installation et d'alimentation, des informations promotionnelles, des informations de festival, des informations de magasin, des informations météorologiques, des informations locales, des informations de navigation, des informations d'utilisation de parc de stationnement, des informations d'économie locale et des informations de contenu de revitalisation de tourisme, un service de facturation de smartphone, un appel d'urgence, une utilisation de client et un trafic lorsqu'un service de signalisation pour une publicité est fourni au moyen d'un dispositif de publicité tel qu'un kiosque (DID), un moniteur et un mur d'images multimédia pour une publicité, et un poste de publication électronique comprenant un panneau d'affichage électronique à DEL extérieur. En conséquence, le système de gestion de solution intégrée utilisant la publicité et la signalisation extérieures numériques à base de mégadonnées de la présente invention comprend : un panneau d'affichage électronique à DEL et un poste de publication électronique pour afficher une publicité commerciale pour chaque trajet de déplacement local ; un mur d'images multimédia ; un kiosque (DID) ; un dispositif publicitaire extérieur ; et un serveur de publicité local qui est relié au poste de publication électronique, au mur d'images multimédia, au kiosque (DID), et au dispositif publicitaire extérieur et transmet la publicité commerciale pour chaque trajet de déplacement local, la collecte étant effectuée par le biais d'une recherche web de sorte que la publicité commerciale pour chaque trajet de déplacement local est délivrée en sortie.
PCT/KR2020/012791 2020-09-01 2020-09-22 Système de gestion de solution intégrée utilisant une publicité et une signalisation extérieures numériques à base de mégadonnées, et procédé de fonctionnement associé WO2022050474A1 (fr)

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KR102393485B1 (ko) * 2021-12-06 2022-05-03 주식회사 엠플렛 디지털 현수막 시스템 및 그 운영방법
KR102461900B1 (ko) * 2022-08-18 2022-11-01 (주)마케팅피플 온라인 마케팅 플랫폼 시스템
KR102573553B1 (ko) 2023-05-08 2023-09-01 주식회사 바벨텍 통신이 가능한 디스플레이 장치를 활용한 did 광고 콘텐츠 서비스 제공 방법, 장치 및 시스템

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