WO2019231152A1 - Système de services de station locale conçu pour fournir une boîte locale par l'intermédiaire d'une station locale - Google Patents

Système de services de station locale conçu pour fournir une boîte locale par l'intermédiaire d'une station locale Download PDF

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Publication number
WO2019231152A1
WO2019231152A1 PCT/KR2019/006033 KR2019006033W WO2019231152A1 WO 2019231152 A1 WO2019231152 A1 WO 2019231152A1 KR 2019006033 W KR2019006033 W KR 2019006033W WO 2019231152 A1 WO2019231152 A1 WO 2019231152A1
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WO
WIPO (PCT)
Prior art keywords
local
local station
box
station
providing
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PCT/KR2019/006033
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English (en)
Korean (ko)
Inventor
김찬홍
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(주) 알트소프트
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Publication of WO2019231152A1 publication Critical patent/WO2019231152A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

Definitions

  • the present invention relates to a local station service system, and more particularly, to a local station service system for providing a local box through a local station.
  • Kiosk is an unmanned information terminal, and is an unmanned comprehensive information guide system that provides information efficiently to a user using multimedia.
  • Such a kiosk may be installed in a specific area and provide a preset advertisement while providing a user with information about the corresponding area.
  • kiosk installation requires physical space, it is very difficult for a small advertiser to install a kiosk.
  • kiosks are concentrated, it is difficult to induce the user to use the advertiser's kiosk, and the user also has difficulty in determining which kiosks can be provided with useful information.
  • the advertiser has no choice but to consider advertisements through websites, blogs and social media.
  • the present invention is proposed to solve the above problems of the existing proposed methods, by providing a local box containing the content to the user device via the local station represented on the map, the user included in multiple local boxes Local content via local stations, which allows users to easily view a variety of content, and allows the advertiser to select the local station that contains their local box so that many users can access the content through local stations in the appropriate region and category. It is an object of the present invention to provide a local station service system.
  • the present invention in the priority setting module sets the priority according to the relationship between the reference area of the local station and the reference area of the local box, and the popularity of the content, and according to the priority to the local box included in the local station
  • Another object of the present invention is to provide a local station service system for providing a local box through a local station, in which the user can easily obtain useful information.
  • a service providing server receiving a local station request from the user device to provide a local station to the user device
  • the service providing server provides server,
  • a database module for storing a reference area of the local station, a local box containing content, local station information including the local box, and a reference area of the local box;
  • a priority setting module for setting priorities of local boxes included in the local station.
  • the reference area of the local station is divided into at least one or more sections, and a score for each section is assigned to each section,
  • the priority setting module is the priority setting module
  • a first calculator configured to calculate a distance score based on a score for each section allocated to a section including the reference area of the local box, among the sections of the reference area of the local station including the local box;
  • a second calculator configured to calculate a popularity score of the local box according to the popularity of the content
  • a priority setting unit that combines the distance score and the popularity score to calculate a final score and sets a priority of the local box according to the calculated final score.
  • the local station Preferably, the local station,
  • It may be displayed on a map at a location independent of the reference area of the local station, but at a location where congestion is below a predetermined level.
  • the reference area of the local station Preferably, the reference area of the local station,
  • It may be divided into at least one section according to administrative district.
  • the reference area of the local station Preferably, the reference area of the local station,
  • the administrative district may be divided into at least one section within the administrative district.
  • the first calculation unit calculates the first calculation unit
  • the distance score is calculated by summing the scores for each section allocated to the section including the reference area of each local box among the sections of the reference area of the local station including the local box. Can be calculated.
  • the database module stores the reference position instead of the reference area of the local station, and the reference position instead of the reference area of the local box, respectively.
  • the first calculator may calculate the distance score by using a distance between a reference position of a local station including the local box and a reference position of the local box.
  • the priority setting unit Preferably, the priority setting unit,
  • the final score may be calculated by combining the distance score and the popularity score at a predetermined ratio.
  • the priority setting unit Preferably, the priority setting unit,
  • the final score may be calculated by adding an additional point to a newly added local box or a local box including newly added content.
  • the local station service system for providing a local box through a local station proposed by the present invention, by providing a local box containing content to a user device through a local station represented on a map, a user can access a plurality of local boxes.
  • Various contents included can be easily identified, and the advertiser can select a local station including his local box so that many users can access the content through local stations of appropriate regions and categories.
  • the priority setting module sets the priority according to the relationship between the reference area of the local station and the reference area of the local box and the popularity of the content, and the local box included in the local station according to the priority.
  • FIG. 1 is a diagram illustrating a configuration of a local station service system for providing a local box through a local station according to an embodiment of the present invention.
  • FIG. 2 is a view showing a list of local boxes included in a local station selected by a user device in a local station service system providing a local box through a local station according to an embodiment of the present invention.
  • FIG 3 is a view illustrating a selection event occurring in a user device in a local station service system for providing a local box through a local station according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a configuration of a service providing server in a local station service system for providing a local box through a local station according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a detailed configuration of a priority setting module in a service providing server of a local station service system providing a local box through a local station according to an embodiment of the present invention.
  • 6 and 7 illustrate a process of calculating a distance score by a first calculator in a local station service system providing a local box through a local station according to an embodiment of the present invention.
  • FIG. 1 is a diagram illustrating a configuration of a local station service system for providing a local box through a local station according to an embodiment of the present invention.
  • a local station service system for providing a local box through a local station provides a local station service for providing a local station including a local box to a user device 200.
  • the service providing server 100 may be configured to include the user device 200 and the advertiser device 300.
  • the service providing server 100 may receive a local station request from the user device 200 and provide a local station to the user device 200.
  • providing the local station to the user device 200 by the service providing server 100 means generating data for the local station to be displayed on the display of the user device 200 and transmitting it to the user device 200. That is, the service providing server 100 may transmit data by arranging local boxes included in the selected local station.
  • the user device 200 or the advertiser device 300 may be a device capable of transmitting and receiving data with the service providing server 100 through a network.
  • the user device 200 or the advertiser device 300 may include a device such as a smartphone, a tablet PC, a wearable device, and a personal computer.
  • the user device 200 or the advertiser device 300 is not limited to the above-described types of devices, and if the device 100 can transmit and receive data to and from the service providing server 100 through a network, the user device 200 may be used regardless of the specific type.
  • the advertiser device 300 may include the owner of the local box.
  • the network may be a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN), a mobile radio communication network, or a satellite communication network.
  • LAN local area network
  • WAN wide area network
  • VAN value added network
  • WIBRO Wireless broadband Internet
  • HSDPA high speed downlink packet access
  • the user device 200 may receive a local station from the service providing server 100 and output the local station to the display.
  • the user device 200 may include a mobile map function for displaying a map on which the local station is displayed.
  • the advertiser device 300 may input a local box and content into the service providing server 100, and may designate and input a local station to include the local box. That is, the service providing server 100 may receive and store data from a local box, content such as local advertisements or region information included in the local box, and data about a local station to include the local box from the advertiser device 300.
  • the local box is a virtual object including the content of the advertiser, and when the local box is selected by the user, the content of the advertiser included in the selected local box may be output to the user device 200.
  • the local box may have a reference area that is independent of the actual location of the advertiser.
  • the reference box of the local box is a kind of advertisement area for providing the local box to the user, and one local box may have a plurality of reference areas. have.
  • the local station which serves to collect and provide a number of local boxes, can be classified according to the category.
  • the advertiser can choose a local station that allows many users to easily access their local box by considering the reference area and category of the local station. For example, if the advertiser operates a mountain club in the Gangnam region, the local station of the group category including the Gangnam-gu office station in the reference region may be selected. The advertiser can change the local station that has already been selected, and select a plurality of local stations so that their local box can be provided through multiple local stations.
  • the reference area of the local station may be divided into at least one or more sections, and a score for each section may be assigned to each section. More specifically, it may be divided into a plurality of sections in the form of concentric circles centering on a specific location, and the score of the section closest to the center may be the highest and the score may be lowered as the distance from the center increases.
  • the reference area of the local station may be divided into at least one or more sections according to administrative districts. In some embodiments, the reference area may be divided into at least one or more sections within the administrative district.
  • the reference area of the local station is divided into Gasan-dong and Guro-dong based on administrative districts, and within Gasan-dong, three points are divided in the form of concentric circles and 10, 5, and 1 points are assigned respectively. With respect to the score can be assigned to each section by one point.
  • FIG. 2 is a view showing a list of local boxes included in a local station selected by a user device 200 in a local station service system for providing a local box through a local station according to an embodiment of the present invention. to be.
  • the local station may be displayed as a virtual object on a map.
  • the local station may be displayed on a map at a location independent of the reference area of the local station, and may be displayed at a location whose congestion degree is below a predetermined level.
  • the congestion degree indicates the degree of congestion by displaying buildings or the like on a map
  • the local station may be displayed where there is little information on the map such as a park, a mountain, a road, or the like.
  • the local station does not have to be displayed in the reference area of the local station, but the local station may be disposed at a low congestion degree on the map within a distance that can be recognized as the corresponding area or area.
  • the local stations S1 and S2 may be local stations having a reference area near the Gangnam-gu Office Station, but are not displayed near the Gangnam-gu Office Station, Since there is no building, it can be displayed in Cheonggye Mountain with low congestion.
  • a plurality of local stations may be displayed on a map.
  • a local station providing public information
  • the local box provided to the user device 200 may output content included in the local box when a selection event occurs.
  • the selection event may be a click or touch event according to the user device 200 on which the local box is output. That is, the selection event may be an event generated when the user selects a specific local box in the user device 200.
  • FIG. 3 is a diagram illustrating a selection event occurring in a user device 200 in a local station service system providing a local box through a local station according to an embodiment of the present invention. That is, when the user selects the “A mountaineering” local box among the local boxes shown in FIG. 2B, a list of contents included in the local box is displayed on the user device 200 as shown in FIG. 3. Can be.
  • the content may include local information, such as mountaineering event information, local advertising, such as selling mountaineering products, and the like.
  • the local box may provide a link page for the corresponding content when the content is selected in the local box.
  • the link page may include detailed content of the corresponding content.
  • the link page may include various detailed content that may appeal to the user. Therefore, when the user selects content from the local box, detailed information about the content can be provided to the user. For example, in the case of the first content of FIG. 3, detailed information about a mountaineering event may be provided, and in the case of the second content, detailed information such as a mountaineering sale item, a place, a price, and a period may be provided.
  • the link page may be provided as a separate window.
  • the link page may be linked to a specific website, and may allow a user to access a specific website when the corresponding banner advertisement is selected.
  • the local box does not have to produce complex content like a website, but functions similar to an advertiser's website, and is much easier to maintain.
  • local stations are provided according to reference areas and categories through local stations, and thus, content can be provided to target users. .
  • the user can also collect and check the local boxes of the desired type through the local station disposed at a prominent place due to the low congestion on the map, so that information can be easily selected and easily obtained from numerous local boxes.
  • the service providing server 100 of the local station service system for providing a local box through a local station according to an embodiment of the present invention includes a database module 110 and a priority setting module 120. And the local station providing module 130.
  • the database module 110 may store a reference area of a local station, a local box including content, local station information including a local box, and a reference area of a local box. More specifically, the database module 110 may store a local box input from the advertiser device 300 and content such as local information or local advertisement to be included in the local box, and select a local station to include the local box. Input can be saved together.
  • the content may be data including text, images, sounds, and videos, and may include both advertisement information and public information.
  • the reference area of the local station may be set and managed by an administrator or the like, and in some embodiments, may be set and managed by a user who wants to operate the local station.
  • the reference area of the local station and the reference area of the local box are used to set the priority of the local box included in the local station in the priority setting module 120 which will be described in detail below.
  • the priority may be set according to the inclusion relationship between the reference area of the local station selected by the user and the reference area of the local box included in the local station.
  • the reference area of the local box may be input through the advertiser device 300 and may be independent of the advertiser's physical location. That is, the reference area of the local box may be set as an area that the advertiser wants to advertise regardless of the physical location of the advertiser, and may have various shapes and widths such as circles, ellipses, and polygons, and the advertiser pays according to the width. Advertisement fees may vary.
  • the priority setting module 120 may set the priority of the local box included in the local station. More specifically, the priority setting module 120 may set priorities of the local boxes included in the local station according to which section of the reference area section of the local station and content popularity. Detailed configuration of the priority setting module 120 will be described in detail later with reference to FIG. 5.
  • the local station providing module 130 may arrange and provide the local box included in the local station to the user device 200 according to the priority set in the priority setting module 120. That is, the local station providing module 130 may transmit data about the local box in which the priority is set to the user device 200 through the network.
  • the user device 200 may receive data about the local box included in the local station selected by the user from the local station providing module 130 and output the data to the display.
  • local boxes may be arranged in a list and displayed on the user device 200, and a virtual local box having a high priority may be located at the top, and a lower priority may be located at the bottom.
  • the priority setting module 120 of the local station service system for providing a local box through a local station may include a first calculator 121 and a second calculator. It may be configured to include a unit 122 and a priority setting unit 123.
  • the first calculator 121 may calculate a distance score based on a score for each section allocated to a section including the reference area of the local box, among the sections of the reference area of the local station including the local box.
  • FIG. 6 is a diagram illustrating a process of calculating a distance score by the first calculator 121 in a local station service system providing a local box through a local station according to an embodiment of the present invention.
  • the reference area of the local station may be divided into three sections in the form of concentric circles. As the distance from the center at the center of the region to the outside, the points for each section is assigned to 10 points, 5 points and 1 point, respectively, the highest section score may be assigned to the center section.
  • the first calculating unit 121 calculates the distance score by the score for each section allocated to the section of the reference region of the local station that includes the reference region of each of the local boxes B1, B2, and B3, it is shown in FIG.
  • the distance score of the local box B1 may be calculated as 1 point and the distance score of the local box B2 as 10 points.
  • the distance score may be calculated using the area or the ratio of the local box reference areas included in each section. Can be. That is, since the reference area of the local box B3 has a larger area included in the five point section than the one point section, the first calculator 121 may calculate the distance score of the local box B3 as five points.
  • the first calculating unit 121 is assigned to a section including the reference area of each local box among the sections of the reference area of the local station including the local box.
  • the distance score may be calculated by summing the star scores. That is, since the local box may have one or more reference areas, when a plurality of reference areas of the corresponding local box are included in the reference area of the local station, the distance points may be calculated by adding them up.
  • FIG. 7 is a diagram illustrating a process of calculating a distance score by the first calculator 121 in a local station service system for providing a local box through a local station according to an embodiment of the present invention.
  • a local station service system providing a local box through a local station according to an embodiment of the present invention
  • a plurality of reference areas of the local box B1 are included, and the local station including the local box B1 is included.
  • Three local box reference areas are included in the reference area. Since two local points are included in the ten point section and one local box reference area in the one point section, the distance score of the local box B1 may be calculated as 21 points.
  • the database module 110 stores the reference position instead of the reference area of the local station and the reference position instead of the reference area of the local box
  • the first calculator 121 stores the reference position of the local station including the local box.
  • the distance score can be calculated using the distance between the location and the reference location of the local box. That is, in the local station service system that provides a local box through the local station according to an embodiment of the present invention, the reference area may be used as an exception, but a reference position may be used. More specifically, a reference position may be set for the local station and the local box instead of the reference area, and the first calculator 121 may assign a higher score as the distance between the local station and the local box is shorter. . In this case, the reference position may be independent of the actual position of the local station or the local box or the position of the advertiser.
  • the first calculator 121 may calculate the distance score for each section by dividing the distance between the reference location of the local box and the reference location of the local station including the local box into sections. That is, the first calculating unit 121 divides the distance from the reference position of the local station to the reference position of each local box into three sections, and includes 10 points for the local box in the nearest section and 10 points for the local box in the next section. Five points can be given to each local box.
  • the division of the section may be different according to the embodiment. For example, 10 points within 1 km from the reference position of the local station, 5 points between 1 km and 5 km, 1 point between 5 km and 10 km, 10km or more can give a distance score by 0 points
  • the database module 110 stores the reference position instead of the reference area of the local station and the reference area of the local box, respectively, and the first calculation unit 121 includes a local including the local box.
  • the distance score can be calculated using the shortest distance from the reference position of the station to the boundary line of the reference region of the local box. That is, in the local station service system that provides a local box through the local station according to an embodiment of the present invention, except for the reference area, the local station is set as the reference position instead of the reference area to calculate the distance score.
  • the first calculator 121 may give a higher distance score as the shortest distance between the reference position of the local station and the boundary line of the reference region of the local box is shorter.
  • the second calculator 122 may calculate a popularity score of the local box according to the popularity of the content.
  • the second calculator 122 may assign a high score to a local box including a lot of popular content, and may assign a high score to the local box when the local box itself is popular.
  • the popularity may be analyzed from the number of times the user reads the content, the number of reactions such as a recommendation or the like.
  • the second calculator 122 may arrange the contents in order of popularity, and then assign the high scores in the order of popularity, and calculate the popularity score of the corresponding local box as a representative value from the scores of the contents included in the local box. Can be.
  • the representative value may be an average, a median value, or the like of scores assigned to the contents according to popularity.
  • the priority setting unit 123 may calculate the final score by combining the distance score and the popularity score, and set the priority of the local box according to the calculated final score. More specifically, the priority setting unit 123 may calculate the final score by combining the distance score and the popularity score at a predetermined ratio.
  • the predetermined ratio may give more weight to popularity scores such as popularity scores of 80% and distance scores of 20%, and may equally weight popularity scores and distance scores of 50% and 50%.
  • the predetermined ratio may be different according to the characteristics of the reference station or category of the local station, and may be modified according to the policy.
  • the priority setting unit 123 may calculate a final score by adding an additional point for a predetermined period to a newly added local box or a local box including newly added content. That is, the newly added local box or newly added content may be pushed out of priority because the popularity score is very low regardless of how good the content is because there is no information on popularity. Therefore, the final score is calculated by adding the additional points for a predetermined period from the newly added time point, and using the same to calculate the priority of the local box, so that the newly added local box or the local box containing the newly added content is exposed to the upper level. can do.
  • the local station providing module 130 may include the local box included in the local station according to the set priority. May be arranged and provided to the user device 200. Accordingly, the user can first select local stations of a desired region and category, and preferentially check local boxes whose contents are found to be useful.
  • the advertiser may select a local box. If you choose an unsuitable local station, you may not be able to achieve local box operation due to its low popularity and low priority. Thus, when selecting an local station that includes its own local box, an advertiser may select local stations of the appropriate region and category so that many users can access the content.

Abstract

Selon un système de services de station locale conçu pour fournir une boîte locale par l'intermédiaire d'une station locale d'après la présente invention, une boîte locale contenant un contenu est fournie à un dispositif utilisateur par l'intermédiaire d'une station locale représentée sur une carte, de sorte qu'un utilisateur peut facilement vérifier divers contenus se trouvant dans une pluralité de boîtes locales et qu'un annonceur peut sélectionner une station locale contenant la boîte locale de l'annonceur de façon à permettre à de nombreux utilisateurs d'accéder à un contenu par l'intermédiaire d'une station locale dans une région et une catégorie appropriées.
PCT/KR2019/006033 2018-06-01 2019-05-20 Système de services de station locale conçu pour fournir une boîte locale par l'intermédiaire d'une station locale WO2019231152A1 (fr)

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KR20090100909A (ko) * 2008-03-21 2009-09-24 엔에이치엔비즈니스플랫폼 주식회사 지역 광고 제공 방법 및 시스템, 그리고 지역 광고 노출방법 및 지역 광고를 노출하는 광고 단말기
KR20120100277A (ko) * 2011-03-03 2012-09-12 배동수 통신망을 통한 위치 기반의 통합 상거래 플랫폼 시스템
KR101623282B1 (ko) * 2011-07-08 2016-05-31 퀄컴 인코포레이티드 모바일 광고 디스플레이 디바이스 상에 ｇｅｏ-기반 오퍼들을 디스플레이하는 방법들 및 시스템들
KR101823987B1 (ko) * 2017-07-21 2018-01-31 (주) 알트소프트 기준 위치에 의해 배너 광고별 우선순위가 결정되는 로컬 박스 광고 서비스 시스템
KR101833728B1 (ko) * 2017-09-28 2018-02-28 (주) 알트소프트 기준 위치에 의해 배너 광고별 우선순위가 결정되고 타인의 온라인 페이지에 결합되는 광고 서비스 시스템
KR101909699B1 (ko) * 2018-06-01 2018-10-18 (주) 알트소프트 로컬 스테이션을 통해 로컬 박스를 제공하는 로컬 스테이션 서비스 시스템

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