WO2022014797A1 - Système de gestion de points et procédé de gestion de points utilisant un écran de verrouillage - Google Patents

Système de gestion de points et procédé de gestion de points utilisant un écran de verrouillage Download PDF

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Publication number
WO2022014797A1
WO2022014797A1 PCT/KR2020/016820 KR2020016820W WO2022014797A1 WO 2022014797 A1 WO2022014797 A1 WO 2022014797A1 KR 2020016820 W KR2020016820 W KR 2020016820W WO 2022014797 A1 WO2022014797 A1 WO 2022014797A1
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WO
WIPO (PCT)
Prior art keywords
lock screen
points
product
seller
point management
Prior art date
Application number
PCT/KR2020/016820
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English (en)
Korean (ko)
Inventor
박재현
김연
Original Assignee
주식회사 재미있는연구소
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 주식회사 재미있는연구소 filed Critical 주식회사 재미있는연구소
Publication of WO2022014797A1 publication Critical patent/WO2022014797A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0278—Product appraisal

Definitions

  • the present invention relates to a point management system and a point management method using a lock screen.
  • the online shopping mall pays a specific point to the buyer upon completion of product purchase, and pays additional points accordingly when writing a purchase review.
  • a point management system using a lock screen provides a lock screen advertisement through a lock screen service in a seller terminal for product registration and point policy setting, a purchaser terminal for purchasing a product, and a lock screen service in a shopping mall application, It includes a server for accumulating points when product sales are made through advertisements.
  • the server accumulates seller points according to the seller activity information, and the seller terminal uses the seller points to apply for a lock screen advertisement.
  • Review content corresponding to the review image type is registered by the reviewer terminal, and the server earns reviewer points when the review content is used in a lock screen advertisement and product sales are made.
  • the server When a product is sold through the lock screen advertisement, the server accumulates product purchase points and lock screen purchase points.
  • the server accumulates the lock screen purchase bonus points, which are generated according to the set probability using the purchaser activity information through the purchaser terminal.
  • the processor differentially accumulates product purchase points according to the granted purchaser power level using the purchaser activity information.
  • the processor assigns a buyer power rating by using information on buyer activity of the most recent period.
  • the processor accumulates lock screen purchase bonus points generated according to a probability set using lock screen usage time information among the purchaser activity information.
  • the processor configures and provides at least one of a product type, a seller image type, and a review image type as a lock screen advertisement.
  • Step (a) determines the power rating for the buyer according to buyer activity information including at least one of shopping mall login history information, product detail screen entry history information, product purchase reservation information, external user inflow history information, and review writing history information and set the power rating for the reviewer according to reviewer activity information including at least any one of accumulated image upload information, image preference information by a buyer, and accumulation information of external users.
  • step (b) at least one of a product type, a seller image type, and a review image type is configured as a lock screen advertisement and provided.
  • step (c) product purchase points, lock screen purchase points, and lock screen purchase bonus points are paid as buyer points, and when reviewer's review content is posted on the lock screen advertisement, reviewer points are paid.
  • the seller can post the reviewer's review content as advertisement content on the lock screen, so that the seller and the reviewer match naturally.
  • FIG. 2 shows a server according to an embodiment of the present invention.
  • FIG. 4 illustrates a point management method according to an embodiment of the present invention.
  • the seller terminal 200 registers a product in the server 100 and sets a point-related policy.
  • the power ratings are differentially calculated according to the level of active buyer activity of each indicator.
  • the review type can be divided into text, image, and video, and a predetermined review point set by the seller is paid according to each review type.
  • review points are differentially paid according to the buyer power rating.
  • the seller points are differentially paid according to the activity standard classified for the seller's activity, such as when the seller posts a reply on the QnA bulletin board within the preset reference time.
  • an advertisement can be registered on the screen lock service in the shopping mall application by using the seller points.
  • the server 100 exposes products with high purchase attractiveness according to the purchaser's activity information in the shopping mall, and the purchaser's activity information includes review video viewing history information, product detail confirmation history information, product purchase history information, and product purchase reservation History information and seller following history information are included.
  • the server 300 processes the buyer's activity information to configure the main screen of the logged-in user's shopping mall, and configures a review image, a seller image, a recommended product, a recommended reviewer, etc. exposed on the main screen based on the data.
  • the server 100 that transmits the advertisement through the lock screen monitors the point deduction status of the seller in real time, and determines the priority of advertisement product exposure.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un système de gestion de points et un procédé de gestion de points qui utilisent un écran de verrouillage. Un système de gestion de points utilisant un écran de verrouillage, selon la présente invention, comprend : un terminal vendeur servant à régler une politique d'enregistrement de produits et de points; un terminal acheteur servant à acheter un produit; et un serveur servant à fournir une publicité d'écran de verrouillage par l'intermédiaire d'un service d'écran de verrouillage dans une application de centre commercial, et à accumuler des points si le produit est vendu par l'intermédiaire de la publicité d'écran de verrouillage.
PCT/KR2020/016820 2020-07-13 2020-11-25 Système de gestion de points et procédé de gestion de points utilisant un écran de verrouillage WO2022014797A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2020-0085830 2020-07-13
KR1020200085830A KR102184184B1 (ko) 2020-07-13 2020-07-13 잠금 화면을 이용한 포인트 관리 시스템 및 포인트 관리 방법

Publications (1)

Publication Number Publication Date
WO2022014797A1 true WO2022014797A1 (fr) 2022-01-20

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PCT/KR2020/016820 WO2022014797A1 (fr) 2020-07-13 2020-11-25 Système de gestion de points et procédé de gestion de points utilisant un écran de verrouillage

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KR (2) KR102184184B1 (fr)
WO (1) WO2022014797A1 (fr)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102345992B1 (ko) * 2021-03-31 2022-01-03 쿠팡 주식회사 아이템 카테고리 네비게이팅 정보 제공 방법 및 전자 장치
KR102718121B1 (ko) * 2021-11-19 2024-10-17 주식회사 컨플 사용자 리뷰를 선택적으로 노출하는 음식점 광고 시스템 및 방법
KR102476474B1 (ko) * 2022-01-28 2022-12-12 주식회사 앱플러 숏폼 비디오 플랫폼에서 숏폼 비디오의 리뷰를 제작하기 위한 방법 및 이를 지원하는 숏펌 비디오 커머스 리뷰 플랫폼장치
KR102476471B1 (ko) * 2022-01-28 2022-12-12 주식회사 앱플러 숏폼 비디오 커머스 플랫폼에서 숏폼 비디오의 리뷰영상에 대해 리워드를 지급하기 위한 방법 및 이를 지원하는 장치
KR102641722B1 (ko) * 2022-12-23 2024-02-28 주식회사 컨플 사용자 군집 기술 기반 광고 추천 및 송출 시스템
KR102608740B1 (ko) * 2022-12-23 2023-12-04 주식회사 컨플 사용자 생성 콘텐츠 기반 광고 추천 및 송출 시스템
KR102667591B1 (ko) * 2024-02-06 2024-05-22 주식회사 로켓샐러드 빅데이터 기반의 개인 맞춤형 광고 콘텐츠 생성 시스템

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100890422B1 (ko) * 2008-01-16 2009-03-26 주식회사 엠피즈 사용자 후기 집중 관리를 활용한 쇼핑 시스템 및 쇼핑 서비스 방법
KR20160110605A (ko) * 2015-03-09 2016-09-22 하동원 스마트폰의 잠금어플을 이용한 광고 제공 시스템 및 방법
KR102011028B1 (ko) * 2019-01-11 2019-08-14 전호근 판매자 및 소비자에게 마진을 리워드로 보상하는 쇼핑몰 서비스 제공 방법
KR20190108709A (ko) * 2018-03-15 2019-09-25 (주)케이시크 온라인 이벤트 기반 타깃광고 플랫폼 서비스 방법 및 시스템
KR102074128B1 (ko) * 2018-08-21 2020-02-06 (주)커넥트온 사용자 만족도를 이용한 채팅 서비스 제공 방법 및 장치

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100890422B1 (ko) * 2008-01-16 2009-03-26 주식회사 엠피즈 사용자 후기 집중 관리를 활용한 쇼핑 시스템 및 쇼핑 서비스 방법
KR20160110605A (ko) * 2015-03-09 2016-09-22 하동원 스마트폰의 잠금어플을 이용한 광고 제공 시스템 및 방법
KR20190108709A (ko) * 2018-03-15 2019-09-25 (주)케이시크 온라인 이벤트 기반 타깃광고 플랫폼 서비스 방법 및 시스템
KR102074128B1 (ko) * 2018-08-21 2020-02-06 (주)커넥트온 사용자 만족도를 이용한 채팅 서비스 제공 방법 및 장치
KR102011028B1 (ko) * 2019-01-11 2019-08-14 전호근 판매자 및 소비자에게 마진을 리워드로 보상하는 쇼핑몰 서비스 제공 방법

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KR102184184B1 (ko) 2020-11-30
KR20220008712A (ko) 2022-01-21
KR102484032B1 (ko) 2023-01-05

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