WO2021241853A1

WO2021241853A1 - Consumer-participatory value consumption platform system

Info

Publication number: WO2021241853A1
Application number: PCT/KR2021/002593
Authority: WO
Inventors: 이장욱
Original assignee: 이장욱
Priority date: 2020-05-25
Filing date: 2021-03-03
Publication date: 2021-12-02
Also published as: KR102568133B1; KR20210145579A

Abstract

The present invention relates to a value consumption platform system, and more particularly, to a consumer-participatory value consumption platform system for getting consumers to voluntarily participate in the organic marketing of products without paying enormous advertising expenses, thus making it possible to actively inform the public about small and medium-sized company products of high quality and boost product sales, and for financially rewarding the consumers who participated in the marketing of the products, thus enabling reasonable consumption and income generation. To this end, the present invention is characterized by comprising: a first consumer terminal for transmitting and receiving product introduction information; and a value consumption management server for enabling a product to be immediately purchased at a discounted price according to a predetermined ratio according to the number of second terminals that receive product introduction information when the first consumer terminal transmits the product introduction information to the second consumer terminals prior to the purchase of the product, paying value points, serving as a cash substitute that accumulates according to a predetermined ratio, to the first consumer terminal when the first consumer terminal transmits the introduction information about the purchased product to the second consumer terminals, and paying the value points to the first consumer terminal at a predefined ratio when the second consumer terminals that received the introduction information from the first consumer terminal purchase the product.

Description

Consumer participatory value consumption platform system

The present invention relates to a value consumption platform system, and more specifically, by enabling natural marketing of products through the voluntary participation of consumers without paying huge publicity costs, actively promoting high-quality small and medium-sized enterprises (SMEs) products to the public to promote sales It relates to a consumer participation-type value consumption platform system that can promote and generate reasonable consumption and income by allowing consumers who participated in product promotion to receive economic compensation.

In general, value consumption has a strong practical and self-satisfying character, unlike conspicuous consumption that is conscious of others.

In other words, according to a rational consumption method in which consumers purchase products based on their own value judgments without being swayed by advertisements or brand image, they boldly consume products that they give value to, but they consume inexpensive and substantial products for products that are not. It can be called value consumption.

This phenomenon has occurred as more and more consumers want to consume more rationally than conspicuous consumption in the past due to social anxiety caused by various factors such as long-term economic recession, low growth, and various disasters. There is a trend of consuming a variety of products regardless of the cost-effectiveness.

However, not only large companies, but also small and medium-sized enterprises with excellent technology can inevitably have a lot of burden to bear the marketing costs alone because the cost of promoting the product after production can be considerable. It is very difficult for consumers to recognize this excellent product.

The present invention has been devised to solve the problems of the prior art, and promotes sales of excellent products through corporate product promotion through voluntary participation of consumers, while also allowing consumers who have contributed to the promotion to receive economic benefits. The purpose is to provide a consumer-participating value consumption platform system for rational consumption and income generation for mutual win-win between companies and consumers.

In order to achieve the above object, the present invention provides a first consumer terminal for transmitting and receiving product introduction information; When the first consumer terminal transmits product introduction information before purchase to the second consumer terminal, the product can be immediately purchased at a discounted price according to a predetermined ratio in response to the quantity of the second consumer terminal that has received the product introduction information When the product introduction information purchased by the first consumer terminal is transmitted to the second consumer terminal, value points in lieu of cash accumulated according to a predetermined ratio are paid to the first consumer terminal, and the first consumer terminal and a value consumption management server for providing value points to the first consumer terminal at a predetermined ratio when the second consumer terminal purchases the product for which the introduction information has been received.

Here, the value consumption management server receives a product development opinion from at least one of the first and second consumer terminals, and then, when a product reflecting the product development opinion is released, a predefined ratio of contribution points for cash It is characterized in that it is provided with a prosumer opinion convergence module for feedback in a single shot.

In addition, the value consumption management server uploads product introduction information to be produced by the manufacturer's terminal and funds necessary for product production to raise investment funds by means of an investment promotion management module and a system directly invested in product production through the investment promotion management module and an investment management module for paying the profits according to the investment to the first or second consumer terminal as contribution points according to a predetermined period and ratio, wherein the value points and the contribution points are transferable to a third party and for a certain period of time It is characterized in that it can be accumulated and used when purchasing products online/offline.

In addition, the value consumption management server includes a virtual currency alliance module for enabling value points and contribution points to be used in place of other virtual currency, and a virtual currency for converting value points and contribution points into other virtual currency to be used It is characterized in that it is provided with a conversion module.

In addition, the value consumption management server uploads product introduction information by itself, and a product sales module for enabling the purchase of the product through value points and contribution points, and a discounted amount and accumulation when purchasing a product in response to the product introduction information It is characterized in that it includes a value consumption DB module for making at least one of the first and second consumer terminals inquirable by converting the accumulated value points and the history of contribution points accumulated according to the transmission of product development opinions into big data.

Furthermore, the value consumption management server is characterized in that it includes a QR code issuing module for issuing a QR code as a unique identifier when registering as a member with at least one of the first and second consumer terminals.

The consumer participatory value consumption platform system according to the present invention as described above can exhibit the following effects.

1. Even if the company does not spend huge publicity costs, it enables natural marketing of the company's products according to the voluntary participation of consumers.

2. Contributing to product promotion By ensuring that consumers who contributed to the promotion receive economic benefits, companies and consumers can win-win

3. Through reasonable product consumption and recommendation among consumers, you can receive immediate discounts on product purchases or accumulate points that can be used like cash in the form of cash back

4. It enables the development/production/distribution of consumer-friendly products by forming prosumers by allowing consumers to directly or indirectly participate in the product development and distribution process.

5. By converting the middle distribution margin and cost related to product sales to consumers who participated in the promotion, it is possible to share consumption rationally and make consumption back into income.

1 is a diagram schematically showing a consumer participatory value consumption platform system according to the present invention;

2 is a view showing the main components of a value consumption management server in the consumer participation type value consumption platform system according to the present invention;

3 and 4 are diagrams illustrating a use case of a consumer participatory value consumption platform system according to the present invention.

The terms or words used in the present specification and claims should not be construed as being limited to their ordinary or dictionary meanings, and the inventor may properly define the concept of the term in order to best describe his invention. It should be interpreted as meaning and concept consistent with the technical idea of the present invention based on the principle that there is.

Accordingly, the embodiments described in this specification and the configurations shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all of the technical spirit of the present invention, so they can be substituted at the time of the present application It should be understood that various equivalents and modifications may exist.

Hereinafter, a consumer participatory value consumption platform system according to the present invention will be described with reference to the drawings.

1 is a diagram schematically illustrating a consumer participatory value consumption platform system according to the present invention.

The present invention is basically configured to include a first consumer terminal, a second consumer terminal, and a value consumption management server.

More specifically, the present invention provides a first consumer terminal for transmitting and receiving product introduction information, and a second consumer terminal receiving the product introduction information when the first consumer terminal transmits product introduction information prior to purchase to the second consumer terminal. In response to the quantity of the product, it is possible to immediately purchase the product at a discounted amount at a predetermined rate, and when the first consumer terminal transmits the purchased product introduction information to the second consumer terminal, it is a substitute for cash accumulated according to a predetermined ratio value points of is paid to the first consumer terminal, and when the second consumer terminal purchases a product for which the introduction information has been received through the first consumer terminal, the value for paying the value points to the first consumer terminal at a predetermined ratio Consumption management server is included.

The first and second consumer terminals connect to the value consumption management server through an online network and mutually transmit and receive product introduction information, purchase products at a discount, or process value points and contribution points accumulation-related processes described below. It is interpreted to include various communication means such as a desktop, a tablet, a netbook, a personal digital assistant (PDA), a portable multimedia player (PMP), a smart phone, and a wearable smart device. Various functions provided by the value consumption management server can be executed through web-based or separate software/applications.

The value consumption management server may be constructed to serve as a kind of web server, database server, or mobile server, for example, to display the processed results on a web page through an online network or receive necessary input data to be transmitted through the web page. In addition to simple text, image, sound, video, etc., the web page should be interpreted as including software for performing a specific task, such as a web application, and also applications installed on desktops, laptops, smartphones, tablet PCs, etc. It can also be built to provide an interface with

In addition, the online network referred to in the present invention may be a core network integrated with a wired public network, a wireless mobile communication network, or the mobile Internet, and various services existing in the TCP/IP protocol and its upper layers, that is, Hyper Text Transfer (HTTP) Protocol), HTTPS (Hyper Text Transfer Protocol Secure), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), etc. , which is not limited to these examples and refers to a data communication network capable of transmitting and receiving data in various forms comprehensively.

Hereinafter, specific details related to the value consumption management server will be described.

2 is a view showing the main components of a value consumption management server in the consumer participation type value consumption platform system according to the present invention.

* Member registration module

- Receive consumer member information such as gender, name, age, resident registration number, occupation, educational background, residence, and contact information from the first and second consumer terminals for consumer membership registration

- Consumer member information is used to check consumer identity to discount product purchase costs or to accumulate value points and contribution points individually for each consumer

* QR code issuance module

- Function to issue a QR code as a unique identifier when registering as a member with at least one of the first and second consumer terminals

- By issuing consumer member information in the form of a QR code in conjunction with the member registration module, it functions to improve security and to authenticate consumer members conveniently

- For example, in stores that sell products or other places where it is necessary to check consumer members, you can check consumer members through the terminal and apply discounts, value points, contribution points, etc.

* Discount amount management module

- When the first consumer terminal transmits product introduction information prior to purchase to at least one second consumer terminal, the product is immediately discounted according to a predetermined ratio in response to the quantity of the second consumer terminal that has received the product introduction information make available for purchase

- If the first consumer terminal transmits product introduction information to several second consumer terminals before purchasing the product, a discount rate determined according to the number of second consumer terminals receiving the introduction information (eg: 0.5%, 1%, 1.5%...maximum N%) in real time to enable product purchase

- For example, the transmission of product introduction information from the first consumer terminal to the second consumer terminal can be performed through text messages or SNS, and the discount rate is calculated by counting it, and a discount coupon reflecting the calculated discount rate is immediately issued. to purchase products at a discounted price both online and offline (except for situations in which product introduction information is duplicated to the second consumer terminal)

- Motivates consumers to actively share product introduction information in order to receive a discount when purchasing a product

* Value point management module

- When the first consumer terminal transmits purchased product introduction information to the second consumer terminal, the value points in place of cash accumulated according to a predetermined ratio are paid to the first consumer terminal.

- Even if the product introduction information is delivered to the second consumer after the first consumer purchases the product, the received second consumer is counted and applied at a predetermined rate (eg 0.5%, 1%, 1.5%...maximum N%). Accumulate value points in the name of the first consumer

- In addition, when the second consumer terminal purchases a product for which the introduction information has been received through the first consumer terminal, value points are paid to the first consumer terminal at a predetermined ratio.

- Regardless of the circumstances in which the consumer purchases the product at a discount, when a consumer purchases a product introduced or introduced to other consumers, the introduced consumer receives value points that can be used like cash, so the quality or function is judged to be excellent Functions to enable consumers to proactively promote products that are

- You can check whether a product has been purchased through the purchase history linked to the product introduction information, or if the consumer transmits the product name/date/time/place of purchase/approval number recorded on the receipt.

* Prosumer opinion gathering module

- After receiving product development opinions from the first and second consumer terminals, when a product with product development opinions is released, the contribution points for cash substitute are fed back in a single shot according to a predefined ratio

- When a product development opinion is received from a consumer, it is transmitted to the manufacturer (manufacturer terminal) that manufactures the product to review whether it is reflected on the product or to make up for a problem, and a product with the product development opinion reflected is released Upon receiving a reply from the manufacturer, contribution points are credited to the consumer who has sent a product development opinion according to a predefined ratio (e.g., product sales price x 200%).

- Providing transparency in the complementary relationship between consumers and manufacturers, providing opportunities for consumers to act as prosumers, and helping companies to make better products by publicly posting product development opinions and the history of reflecting them in products can give

* Investment attraction management module

- Enables the manufacturer's terminal to raise investment funds by uploading product introduction information and funds required for product production

- By allowing consumers to review product introduction information and invest production funds for products they are interested in, it can support the smooth production of companies that have difficulty in supplying funds.

- In connection with the prosumer opinion gathering module, consumers send their opinion on product development to the manufacturer, and when the manufacturer raises investment money for the production of a product reflecting the opinion, the consumer can invest after confirming the development opinion. can strengthen the prosumer role of

- You can manage the company information (company name, business address, contact information, representative, etc. included on the business registration certificate/corporate registration copy) and the list of invested consumer member information

* Investment management module

- The first or second consumer terminal invested directly in product production through the investment attraction management module, and the proceeds from the investment are paid as contribution points according to a predetermined period and ratio

- Contribution points paid by the consumer as a profit relative to the amount invested must have a value exceeding the investment amount, while contribution points are paid according to a set period and ratio (e.g., investment amount per month for 6 months x 25% or for 6 months) monthly sales profit x 1% of cash, etc.)

- Revenue information such as the amount invested by consumers, the profits of products sold by the company, and contribution points paid according to the period and ratio may be provided.

For reference, the value points and contribution points as described above are transferable to a third party and accumulated for a certain period of time and made available for purchase on/offline, thereby increasing the utilization and value of each generated point to actively provide consumers with It would be desirable to give a sense of purpose to obtain points.

* Cryptocurrency alliance module

- Function to use Value Points and Contribution Points in lieu of other virtual currencies

- By linking with an affiliate (affiliate server) that manages virtual currency instead of cash, it supports the use of value points and contribution points at affiliates that can use the virtual currency issued by the affiliate.

- You can enter into an online contract related to the use of points with affiliates, and you can check the merchants where consumers can use value points and contribution points in lieu of virtual currency

* Cryptocurrency conversion module

- Converting Value Points and Contribution Points to other virtual currencies for use

- In conjunction with the virtual currency alliance module, value points and contribution points can be matched with the partner's virtual currency and converted into virtual currency

- As the value standard may be different, for example, value points, contribution points, and virtual currency are calculated based on 1 won in cash, and then each point is converted into virtual currency proportionally

- The use of value points and contribution points can be broadly combined with the virtual currency alliance module

* Product sales module

- Upload your own product introduction information and enable purchase of the product through value points and contribution points

- By enabling product introduction and purchase simultaneously on the value consumption management server itself as well as on other purchase sites, consumers have to purchase products with points or find a site where they can be purchased with points after moving to another site when purchasing products. Can avoid hassle

* Value consumption DB module

- In response to product introduction information, the history of discounted amount and accumulated value points and contribution points accumulated according to the transmission of product development opinions are converted into big data so that the first and second consumer terminals can be viewed

- Product introduction information, discounted amount history, accumulated value point history, product development opinion, accumulated contribution point history, etc. can be selectively/comprehensively statisticized, and this can be checked by consumers or manufacturers to provide information necessary for both parties. Make it easy to check

3 and 4 are diagrams illustrating a use case of the consumer participatory value consumption platform system according to the present invention.

Hereinafter, with reference to FIG. 3, a use case of the consumer participatory value consumption platform system according to the present invention will be described.

1) If Consumer A delivers product introduction information to Consumers A1 and A2 before purchasing the product, Consumer A receives a discount within 1~15% of the purchase in proportion to the number of forwarders. 15% discount applied)

2) If consumers A1 and A2, to which consumer A delivered product introduction information, purchase the product, consumer A receives 10-25% of the price of the purchased product as value points (the consumer who purchases after receiving product introduction information from consumer A) The more you get, the more you receive up to 25% value points)

3) Even if Consumer A shares product introduction information with other consumers (in various forms such as reviews/recommendations/promotions, etc.)

4) When consumer B's opinion is proactively reflected in the development and commercialization of new products, consumer B receives one contribution point according to a set ratio.

5) When consumer B1 invests in the development of a new product, the profit according to the investment is paid according to the set period and rate as contribution points

6) Consumers who recommend or purchase by recommendation and promotion can expand horizontally, and even when the recommended consumer recommends or purchases another consumer (when the consumer expands vertically), Additional value points are paid

Referring to Figure 4, according to the present invention, instant discount is possible when purchasing a product, and the accumulated value points and contribution points are affiliated with the platform operated through the value consumption management server, department stores, marts, online shopping malls, telecommunication companies, It can be used like cash at on/off stores such as franchise stores, convenience stores, and discount stores, and can be used in the same way in connection with virtual currency.

As described above, the present invention can act as a value consumption platform that will lead the consumption culture of an "untact" society after Corona 19 and the situation in which alternative distribution markets such as online shopping as well as direct SNS direct transactions are expanding. By introducing the product to other consumers online (information delivery/recommendation/promotion, etc.), the product can be reasonably purchased at a discounted price immediately from the regular price. Value points are accumulated by , and the accumulated value points can be used like cash on value consumption platforms, affiliated third-party on/offline stores, and SNS, etc., thereby promoting valuable consumption.

Furthermore, the "value consumption platform" according to the present invention directly or indirectly affects product development and distribution process by comparing and criticizing the pros and cons of the newly purchased product from various sites on the Internet to form a "prosumer" with others. to develop/produce/distribute consumer-friendly products by encouraging them to participate in In the distribution stage of production and consumption, marketing expenses such as publicity and promotion that are used regardless of consumer's profit are saved to provide direct and indirect benefits to consumers so that reasonable consumption and other income are generated by such consumption.

Additionally, the present invention serves as an active consumer-participating business platform that can create added value by further activating consumer value consumption in the process of expanding value consumption-related data accumulated through this series of activities into big data. will be

In the above description of the present invention with reference to the accompanying drawings, a specific shape and direction have been mainly described, but the present invention can be variously modified and changed by those skilled in the art, and these modifications and changes are included in the scope of the present invention. should be interpreted as

Claims

a first consumer terminal for transmitting and receiving product introduction information;

When the first consumer terminal transmits product introduction information to the second consumer terminal before purchase, the product can be immediately purchased at a discounted price according to a predetermined ratio in response to the quantity of the second consumer terminal that has received the product introduction information When the product introduction information purchased by the first consumer terminal is transmitted to the second consumer terminal, value points in lieu of cash accumulated according to a predetermined ratio are paid to the first consumer terminal, and the first consumer terminal Consumer participation type value consumption platform system comprising: a value consumption management server for providing value points to the first consumer terminal at a predetermined ratio when the second consumer terminal purchases a product that has received introduction information through .
The method according to claim 1,

The value consumption management server receives the product development opinion from at least one of the first and second consumer terminals, and then, when a product reflecting the product development opinion is released, the contribution point of cash substitute according to a predefined ratio A consumer participatory value consumption platform system comprising a prosumer opinion convergence module for single-shot feedback.
3. The method according to claim 2,

The value consumption management server is a consumer participatory value consumption platform system, characterized in that it includes an investment attraction management module for raising investment funds by uploading product introduction information to be produced by the manufacturer terminal and funds necessary for product production.
4. The method according to claim 3,

The value consumption management server is the first or second consumer terminal directly invested in product production through the investment attraction management module, and an investment management module for paying the profits according to the investment as contribution points according to a predetermined period and ratio. A consumer participatory value consumption platform system, characterized in that it is provided.
3. The method according to claim 2,

The value point and contribution point are transferable to a third party, and are accumulated for a certain period of time and can be used when purchasing a product on/offline.
3. The method according to claim 2,

The value consumption management server is a consumer participatory value consumption platform system, characterized in that it comprises a virtual currency alliance module for enabling value points and contribution points to be used instead of other virtual currency.
3. The method according to claim 2,

The value consumption management server is a consumer participatory value consumption platform system, characterized in that it includes a virtual currency conversion module for converting value points and contribution points into other virtual currency to be used.
3. The method according to claim 2,

The value consumption management server uploads product introduction information by itself and includes a product sales module for enabling purchase of the corresponding product through value points and contribution points.
3. The method according to claim 2,

The value consumption management server converts the discount amount and accumulated value points when purchasing a product in response to product introduction information and the history of contribution points accumulated according to product development opinion transmission into big data, and at least one of the first and second consumer terminals A consumer participatory value consumption platform system, characterized in that it includes a value consumption DB module for enabling the above to be inquired.
The method according to claim 1,

The value consumption management server is a consumer participatory value consumption platform system, characterized in that it comprises a QR code issuing module for issuing a QR code as a unique identifier when registering as a member with at least one of the first and second consumer terminals.