WO2023054741A1

WO2023054741A1 - Consumer-driven marketing point accumulation-based investment linkage system

Info

Publication number: WO2023054741A1
Application number: PCT/KR2021/013236
Authority: WO
Inventors: 이장욱
Original assignee: 이장욱
Priority date: 2021-09-28
Filing date: 2021-09-28
Publication date: 2023-04-06

Abstract

The present invention relates to an investment linkage system, and more specifically, to a consumer-driven marketing point accumulation-based investment linkage system which can ensure that rational production, marketing, and consumption are achieved together through a virtuous cycle structure in which a consumer who voluntarily participates in a product promotion process receives points as a reward for doing so, and the points can be used as investment money for producing excellent products. To this end, the present invention is characterized by comprising: a first consumer terminal for transmitting product introduction information; a second consumer terminal for receiving the product introduction information; a point investment linkage server for accumulating value points as a substitute for cash according to a pre-determined ratio when the first consumer terminal transmits the product introduction information to the second consumer terminal, receiving investment request information from the outside and managing the investment request information so that the first consumer terminal can confirm same, and supporting the payment of the value points to an investment requester in lieu of the investment money at the request of the first consumer terminal; and an investment requester terminal for uploading the investment request information to the point investment linkage server.

Description

Consumer-led marketing point accumulation-based investment linkage system

The present invention relates to an investment linkage system, and more specifically, to a virtuous cycle structure in which points are paid in return when consumers voluntarily participate in the product promotion process, and these points can be used as investment funds for producing excellent products. It is about a consumer-led marketing point accumulation-based investment linkage system that can enable reasonable production, marketing, and consumption to occur together through

In recent years, a form of crowdfunding is increasing in which individuals, organizations, and companies in need of funds collect funds from an unspecified number of people using the web or mobile network.

On the other hand, unlike conspicuous consumption that is conscious of others or thrifty consumption that is unconditionally cherished, value consumption that boldly invests in products that are practical and self-satisfying and has high price-to-price satisfaction is emerging as a recent consumption trend.

In other words, according to a reasonable consumption method in which consumers purchase products based on their own value judgment without being swayed by advertisements or brand images, boldly consume products that they value, but cheap and practical products for products that are not. Preferring can be called value consumption.

This phenomenon appeared as the number of consumers who wanted to spend more rationally than conspicuous consumption in the past increased due to social anxiety caused by various factors such as long-term economic recession, low growth, and various disasters. It is a trend to consume while considering the cost-effectiveness of various products, regardless of the price.

However, not only large companies, but even small and medium-sized enterprises with excellent technology can be very expensive to promote after product production, so it is inevitably burdensome for small and medium-sized businesses to bear the marketing cost alone. There is a very difficult problem for consumers to recognize this excellent product.

In particular, in the case of small and medium-sized enterprises (SMEs), since most of them cannot afford or lack funds for product production, it is necessary to continuously prepare measures to receive timely help in relation to product promotion or production funding.

The present invention has been devised to solve the problems of the prior art, and a virtuous cycle structure in which consumers voluntarily participate in excellent product marketing and use the points paid as compensation for this as investment money for mass production of products. Its purpose is to provide a consumer-driven marketing point accumulation-based investment linkage system that enables reasonable product production and consumption through

In order to achieve the above object, the present invention includes a primary consumer terminal for transmitting product introduction information; a secondary consumer terminal for receiving the product introduction information; When the primary consumer terminal transmits product introduction information to the secondary consumer terminal, value points are accumulated as a substitute for cash according to a pre-determined ratio, and investment request information is received from the outside and managed so that the primary consumer terminal can check it. and a point investment-linked server for supporting payment of value points to the investment requester in lieu of the investment money upon request of the primary consumer terminal; and an investment requester terminal for uploading investment request information to the point investment-linked server.

Here, the investment request information includes at least one or more of product introduction information, company information, company contact information, and company financial statements along with the investment request amount, and the point investment link server includes at least one of primary and secondary consumer terminals. It is characterized by having a prospective investor management module for forming and managing a group of prospective investors by receiving an investment intention to use value points from one or more.

In addition, the point investment-linked server includes a point investment-linked matching module for automatically matching investors and investment requesters based on value points and investment request information individually accumulated in the investor group, and investment request information to external investment institution servers An external investment-linked matching module for matching a third party and an investment requester by sharing and receiving a product development opinion from at least one of the primary and secondary consumer terminals and delivering it to the manufacturer terminal of the product, and then the product When a product reflecting development opinions is released, it is characterized by having a prosumer opinion collection module to provide feedback on value points at a predefined rate on a one-time basis.

Additionally, the point investment link server is an investment point for paying the proceeds according to the value point investment invested by the primary or secondary consumer terminal to the investment requester in value points exceeding the investment according to a predetermined period and ratio Equipped with a management module and a point monetization module for remittance to a designated account after cashing value points accumulated at a certain level or higher through an authentication procedure at the request of at least one of the primary consumer terminal, secondary consumer terminal, and investment requester terminal It is characterized by doing.

In addition, the point investment-linked server converts the cash sent by at least one of the primary and secondary consumer terminals into value points, and then receives a reply from the investment intention in conjunction with the prospective investor management module to include it in the group of prospective investors It is characterized by having a cash point conversion module for

The above consumer-directed marketing point accumulation-based investment linkage system according to the present invention can exhibit the following effects.

1. Even if the company does not use huge publicity expenses, natural marketing of the company's products is carried out according to the voluntary participation of consumers.

2. Companies and consumers can achieve a mutual win-win by allowing consumers who contributed to product promotion to receive economic benefits.

3. It can help smooth business operation by providing funds for product production in points that can be cashed out to small and medium-sized enterprises that lack capital despite having excellent technology.

4. It is possible to pay in points for the consumer's investment, so that risky cash transactions can be excluded as much as possible.

5. When distributing profits, it is possible to promote a stable investment/recovery structure that guarantees higher profitability compared to investment at all times by paying points at a level that exceeds the investment principal.

6. It can lead to a value-creating market structure that allows rational product production, marketing, and sales to be virtuous by consumer participation.

1 is a diagram schematically showing a consumer-directed marketing point accumulation-based investment linkage system according to the present invention.

Figure 2 is a view showing the main components of the point investment linkage server in the consumer-driven marketing point accumulation-based investment linkage system according to the present invention.

3 is a view showing a use case of a consumer-driven marketing point accumulation-based investment linkage system according to the present invention

The terms or words used in this specification and claims should not be construed as being limited to ordinary or dictionary meanings, and the inventors may appropriately define the concept of terms in order to explain their invention in the best way. It should be interpreted as a meaning and concept consistent with the technical idea of the present invention based on the principle that there is.

Therefore, the embodiments described in this specification and the configurations shown in the drawings are only one of the most preferred embodiments of the present invention, and do not represent all the technical ideas of the present invention, so that they can be substituted at the time of this application. It should be understood that there may be many equivalents and variations.

Hereinafter, a consumer-directed marketing point accumulation-based investment linkage system according to the present invention will be described with reference to the drawings.

1 is a diagram schematically illustrating a consumer-directed marketing point accumulation-based investment linkage system according to the present invention.

The present invention is basically composed of a primary consumer terminal, a secondary consumer terminal, an investment link server, and an investment requester terminal.

More specifically, the present invention provides a primary consumer terminal for transmitting product introduction information, a secondary consumer terminal for receiving product introduction information, and a case where the primary consumer terminal transmits product introduction information to a secondary consumer terminal. Accumulates value points as a substitute for cash according to a pre-determined ratio, receives investment request information from the outside and manages it so that the primary consumer terminal can check it, and invests value points in lieu of investment money at the request of the primary consumer terminal It includes a point investment-linked server for supporting payment to the requester, and an investment requester terminal for uploading investment request information to the point investment-linked server.

Here, the investment request information is data for the prospective investor to transparently check the investment request status, and the investment object and the company to produce the object, such as product introduction information, company information, company contact information, and company financial statements, along with the investment request amount. Anything is irrelevant as long as it is possible to check the overall information of the product, and product introduction information may include product name, model number, purchase route, price, use, specification, usage, image, introduction video, etc. may include the name of the company, the location of the head office, the date of establishment, the representative, etc.

The primary and secondary consumer terminals and investment requester terminals connect to the point investment-linked server through an online network and process related processes such as mutually sending and receiving product introduction information, accumulating value points, and sharing investment request information. These primary and secondary consumer terminals and investment requester terminals use various communication means such as desktops, tablets, netbooks, personal digital assistants (PDA), portable multimedia players (PMPs), smartphones, and wearable smart devices. It should be interpreted as including, and various functions provided by the point investment linked server can be executed through web-based or separate software/applications.

The point investment-linked server may be built to serve as a kind of web server, database server, or mobile server. Here, the web page should be interpreted as including software for performing specific tasks such as web applications in addition to simple text, images, sounds, and videos, and applications installed on desktops, laptops, smartphones, and tablet PCs. It can also be built to provide an interface with

In addition, the online network referred to in the present invention may be a core network integrated with a wired public network, a wireless mobile communication network, or a mobile Internet, etc. Protocol), HTTPS (Hyper Text Transfer Protocol Secure), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), etc. , It comprehensively means a data communication network capable of transmitting and receiving data in various forms without being limited to these examples.

Hereinafter, specific details related to the point investment-linked server will be described.

2 is a diagram showing the main components of a point investment linkage server in a consumer-directed marketing point accumulation-based investment linkage system according to the present invention.

* Member registration module

- Receives consumer member information such as gender, name, age, resident registration number, occupation, education, place of residence, and contact information from primary and secondary consumer terminals for primary and secondary consumer membership registration

- Consumer member information is used to accumulate and manage value points by identifying consumers individually by identifying them.

* QR code issue module

- Function to issue a QR code as a unique identifier of a consumer when signing up as a member by primary and secondary consumer terminals

- By issuing consumer member information in the form of a QR code in conjunction with the member registration module, it functions to easily authenticate consumer members while improving security.

- The QR code on the terminal can be used in places where it is necessary to identify consumer members. For example, it can be applied to stores where products can be purchased with value points, or to easily check the accumulation history of value points or when deducting value points.

* Prospective investor management module

- Receives a reply from the primary and secondary consumer terminals indicating their intention to use the value points, and forms and manages a group of those wishing to invest.

- 1st and 2nd consumer terminals inquire about their intention to invest, and when they receive a reply, they check the consumer member information in connection with the member registration module and QR code issuance module, and then register the corresponding consumer in the prospective investor DB.

- Investment request information that is uploaded to the investment group can be automatically transmitted

- Since the method of randomly guiding investment request information to both primary and secondary consumers is inefficient, it is possible to establish a relationship between investors and investment requesters by separately managing only consumers who are willing to invest with value points by asking consumers in advance. It can increase the probability of occurrence and reduce the related work load.

* Point investment linkage matching module

- Investors and investment requesters are automatically matched based on the value points and investment request information individually accumulated in the investor group

- Proportionately matching the size of the investment request and the value points accumulated to the investor, excluding the investment of investors with excessively low points for large investment requests as much as possible, resulting in risks due to complicated investment-related work processing not to be

- For example, if the investment request amount is more than 10 million won and less than 50 million won, only investors who have accumulated 1 million value points or more are allowed to invest, and if the investment request amount is more than 50 million won but less than 100 million won, more than 5 million value points are accumulated. Allows only investors who have a certain level of value points for each amount of investment request to invest

* External investment linkage matching module

- Functions to match investment requesters with third parties by sharing investment request information with external investment institution servers

- For example, investment request information is provided to investment institutions such as VC (Venture Capital) operators, public investment institutions, angel investment institutions, etc., and the relevant institution confirms this information and proceeds with direct investment or notifies a third party before investing. It is possible to increase the probability that an investment requester can receive an investment by connecting with the requester and supporting the investment to be made.

* Prosumer opinion collection module

- After receiving product development opinions from the primary and secondary consumer terminals and delivering them to the manufacturer terminal that manufactures the product, if a product reflecting the product development opinions is released, value points are fed back in a one-shot according to a predefined ratio.

- When product development opinions are received from consumers, they are forwarded to the manufacturer (manufacturer's terminal) that manufactures the product so that they can review whether or not they are reflected on the product or make up for problems, and monitor the release of products that reflect product development opinions. When a reply is received from the manufacturer, value points are accumulated according to a predefined ratio (e.g. product sales price x 200%) to the consumer who sent the product development opinion.

- Provides transparency to facilitate mutually complementary relationships between consumers and manufacturers by publicly posting product development opinions and the history of reflecting them on products, provides opportunities for consumers to act as prosumers, and provides better products from companies can help make

* Investment point management module

- Proceeds from the value point investment invested by the primary and secondary consumer terminals to the investment requester are paid in value points exceeding the investment according to a predetermined period and ratio

- As above, before the proceeds are paid to the primary and secondary consumer terminals, the primary and secondary consumer terminals may have a function to arbitrarily adjust and deliver the value points to be invested to the investment requester terminal.

- While the value points paid as profits compared to the amount invested by the consumer must have a value exceeding the investment amount, value points are paid according to a set period and ratio (e.g., monthly investment amount for 6 months x 25% or for 6 months Monthly sales profit x 1% of cash value points are paid, etc.), and it is possible to predict/receive profits stably from the consumer’s point of view, enabling aggressive investment

- Investment income information such as investment amount invested by consumers, profit from products sold by companies, value point investment paid according to period and ratio, and payment history can also be provided.

* Point monetization module

- At the request of the 1st and 2nd consumer terminals and investment requester terminals, value points accumulated above a certain level are converted into cash through an authentication process and then transferred to a designated account.

- It functions to help consumers or investment requesters simplify the process of converting value points into cash. Accordingly, consumers can actively share product introduction information with each other, and investment requesters can convert value points into cash. It may not go through a complicated or difficult process to do

- Consumers and investment requesters are notified of the account to be remitted when signing up as a member or when requesting cash flow, and receive cash into the account after performing the authentication procedure as previously announced.

* Point transfer module

- Functions so that the value points accumulated in the primary and secondary consumer terminals can be transferred to a third party through a separate authentication procedure

- By allowing third parties related to consumers to purchase products with value points at online/offline affiliate malls, consumers can acquire points more actively by increasing the utilization and value of the points generated.

* Cryptocurrency conversion module

- Converting value points into other virtual currencies to make them usable

- Value points can be converted into virtual currency by matching them with virtual currency of affiliates

- As the value standards may be different, for example, value points and virtual currency are calculated based on 1 won in cash, and then the value points are proportionally converted into virtual currency to broaden the use of value points.

* Cash points module

- After converting the cash remitted from the primary and secondary consumer terminals into value points, it is linked with the prospective investor management module to receive a reply of investment intention and include it in the group of prospective investors

- In addition to the way consumers participate in investment with accumulated value points, consumers who wish to invest but do not have value points can convert their cash into value points to invest in companies or product development.

3 is a diagram showing a use case of a consumer-driven marketing point accumulation-based investment linkage system according to the present invention.

Hereinafter, a use case of the consumer-driven marketing point accumulation-based investment linkage system according to the present invention will be described.

1. The primary consumer terminal that has joined the point investment-linked server as a member sends product information to the secondary consumer terminal and requests membership registration.

2. In preparation for the number of secondary consumer terminals that have received product introduction information, value points are accumulated as a substitute for cash with primary consumer terminals according to a pre-determined ratio (0.5% by counting secondary consumers who have received product introduction information) , 1%, 1.5%...according to a set ratio such as up to N%, value points are accumulated in the name of the primary consumer)

3. Inquire whether there is an intention to invest in the primary and secondary consumer terminals with value points, and form an investment group targeting consumers who are willing to invest

4. Investors and investment requesters are matched based on the level of accumulated value points for each investor in the investment group and the investment request amount among investment request information.

5. After the investor confirms the investment request information, some or all of the accumulated value points are delivered to the investment requester's terminal under the relay of the point investment link server

6. The investment requester pays the investor value points according to a predetermined period and ratio as the proceeds from the investor's value point investment.

In the above description of the present invention with reference to the accompanying drawings, the specific shape and direction have been mainly described, but the present invention is capable of various modifications and changes by those skilled in the art, and these modifications and changes are included in the scope of the present invention. should be interpreted as

Claims

a primary consumer terminal for transmitting product introduction information;

a secondary consumer terminal for receiving the product introduction information;

When the primary consumer terminal transmits product introduction information to the secondary consumer terminal, value points are accumulated as a substitute for cash according to a pre-determined ratio, and investment request information is received from the outside and managed so that the primary consumer terminal can check it. and a point investment-linked server for supporting payment of value points to the investment requester in lieu of the investment money upon request of the primary consumer terminal;

Investment requester terminal for uploading investment request information to the point investment connection server; consumer-led marketing point accumulation-based investment linkage system comprising a.
The method of claim 1,

The investment request information is a consumer-driven marketing point accumulation-based investment linkage system, characterized in that it includes at least one or more of product introduction information, corporate information, corporate contact information, and corporate financial statements together with the investment request amount.
The method of claim 1,

The point investment-linked server receives a reply from at least one of the primary and secondary consumer terminals of an intention to use the value points to form and manages a prospective investor group. Consumer-driven, characterized in that it has a management module Marketing point accumulation-based investment linkage system.
The method of claim 2,

The point investment-linked server is provided with a point investment-linked matching module for automatically matching investors and investment requests based on value points and investment request information individually accumulated in the investment applicant group Consumer-led marketing point accumulation, characterized in that Based investment linkage system.
The method of claim 1,

The point investment-linked server is a consumer-driven marketing point accumulation-based investment linkage system, characterized in that it includes an external investment linkage matching module for matching investment requesters with third parties by sharing investment request information with external investment institution servers.
The method of claim 1,

The point investment-linked server receives product development opinions from at least one of the primary and secondary consumer terminals and delivers them to the manufacturer terminal of the corresponding product, and then, when a product reflecting the product development opinions is released, a predefined ratio A consumer-driven marketing point accumulation-based investment linkage system, characterized in that it includes a prosumer opinion collection module for providing feedback on value points one-time according to.
The method of claim 1,

The point investment link server is an investment point management module for distributing the proceeds from the value point investment invested by the primary or secondary consumer terminal to the investment requester in value points exceeding the investment according to a predetermined period and ratio A consumer-driven marketing point accumulation-based investment linkage system characterized in that it comprises a.
The method of claim 1,

The point investment-linked server converts value points accumulated over a certain level upon request from at least one of the primary consumer terminal, the secondary consumer terminal, and the investment requester terminal through an authentication procedure, and then transfers them to a designated account Point monetization module A consumer-driven marketing point accumulation-based investment linkage system characterized in that it comprises a.
The method of claim 3,

The point investment-linked server converts the cash transferred by at least one of the primary and secondary consumer terminals into value points, and then receives a reply from the investment intention in connection with the prospective investor management module to include cash for inclusion in the group of prospective investors. A consumer-driven marketing point accumulation-based investment linkage system, characterized in that it has a point-ization module.