KR20120136577A

KR20120136577A - Method for providing a service connecting social commerce and social funding

Info

Publication number: KR20120136577A
Application number: KR1020110055588A
Authority: KR
Inventors: 나성인
Original assignee: (주)버츄얼드림
Priority date: 2011-06-09
Filing date: 2011-06-09
Publication date: 2012-12-20

Abstract

The present invention relates to a service provided online. In particular, the link between social commerce and social funding, and the social commerce and social funding linked service to use the points provided from various sites as investment funds for social funding It is a technical task to provide a method. To this end, the social commerce and social funding linking service method according to the present invention, the social commerce or social funding related content required by the operator who wants to sell the product or the operator who wants to receive investment through a social site operated by a social server Providing; Receiving a product purchase request provided from the social site from a user connected to the social server using a wired or wireless terminal, selling the corresponding product, and then paying a part of the selling amount to a social point; If the user requests to invest in a project provided through the social funding, querying whether the cash investment method or the social point investment method; If the user wants to invest in the social point, receiving investment funds in the social point; And providing information on the reward of the investment through the social site.

Description

Method for Providing A Service Connecting Social Commerce And Social Funding}

The present invention relates to a method for providing a service in which social commerce and social funding are linked.

With the development of the network and various wired and wireless terminals, various services using the network have been provided. In particular, recently, services providing social commerce and social funding have been provided.

Social commerce is a type of e-commerce that uses social network services (SNS) such as Facebook and Twitter, and offers a product at a bargain discount rate when a certain number of buyers are gathered through the social commerce site. It is a way.

Social funding is a funding method in which a good idea or project is invented but not funded to realize it. When you register on a social funding site, the idea or project is introduced and sponsored through social network services.

However, currently used social commerce or social funding is done independently through each individual site, so that users who purchase goods through social commerce and want to invest in various projects through social funding individually You must subscribe to two sites in operation and receive the services individually.

In addition, the currently used social funding method is to invest cash directly, it does not provide a way to operate the points received by receiving a variety of services or to purchase goods in social commerce or a general shopping mall, etc. .

The present invention is to solve the above-described problems, to provide a link between social commerce and social funding, and to provide a social commerce and social funding linked service method to utilize the points provided from various sites as investment funds for social funding It is technical problem to do.

Social commerce and social funding linked service method according to the present invention for achieving the above technical problem, the social commerce or social funding content requested by the operator to sell the product or the operator to receive the investment by the social server Providing through an operating social site; Receiving a product purchase request provided from the social site from a user connected to the social server using a wired or wireless terminal, selling the corresponding product, and then paying a part of the selling amount to a social point; If the user requests to invest in a project provided through the social funding, querying whether the cash investment method or the social point investment method; If the user wants to invest in the social point, receiving investment funds in the social point; And providing information on the reward of the investment through the social site.

According to the above solution, the present invention provides the following effects.

That is, the present invention connects social commerce and social funding, and by using points provided from various sites as investment funds of social funding, it provides an effect that can satisfy various needs of users.

1 is an exemplary diagram of an online system provided with a method of linking social commerce and social funding according to the present invention.
2 is an exemplary view showing the internal configuration of the social server shown in FIG.
Figure 3 is a flow diagram of an embodiment of a social commerce and social funding linked service method according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary diagram of an online system provided with a method of linking social commerce and social funding according to the present invention. 2 is an exemplary view showing the internal configuration of the social server shown in FIG.

As shown in FIG. 1, the online system to which the present invention is applied includes a social server 10 that operates a social site providing a social commerce and social funding linking service according to the present invention, a social commerce and a social provided on the social site. The operator terminal 20 used to sell or receive a product using funding to access a social server, and a user who wants to purchase or invest a product using social commerce and social funding provided on a social site And a user terminal 30 used to access a social server.

First, the social server 10 is a server managed by an administrator who wants to provide a social commerce and social funding link service according to the present invention, and a general network server currently used may be applied.

As shown in FIG. 2, the social server 10 includes an interface 11, an input unit 12, an output unit 13, a social commerce manager 13, a social funding manager 15, and a data manager 16. And a control unit 17.

Here, the interface 11 performs a function of communicating with the operator terminal 20 and the user terminal 30 as described above. That is, the interface is for communicating with various wired and wireless terminals through a wired network such as the Internet or a wireless network such as Wi-Fi, and the wired or wireless communication with the operator terminal 20 and the user terminal 30 to be described below. It performs the function of connecting communication through the network.

The input unit 12 performs a function of allowing a manager who manages a social server to input various information for managing a social server or a social site operated by the social server, and a general keyboard or a touch screen may be used. .

The output unit 13 performs a function of allowing a manager who manages a social server to view various information about the social server or a social site managed by the social server, and a monitor or a printer may be used.

The social commerce management unit 14 manages various kinds of information necessary to operate the social commerce provided through the social site. For example, the social commerce manager 14 subscribes to various source information and social commerce for providing the social commerce page of the social site. It functions to manage the operator, user and various product information using the social commerce, such as information on the operator, product information sold through the social commerce, information on the user using the social commerce.

The social fund management unit 15 manages various kinds of information necessary to operate social funding provided through a social site. For example, by subscribing to various source information and social funding for providing a social funding page among social sites, It functions to manage operators, users, and various investment information using social funding, such as information on an operator to receive an investment, information on a project registered in social funding, and information about a user who invested in social funding.

The data manager 16 is to collectively manage information that can be commonly used in the social commerce manager and the social fund manager. For example, the information about the social points acquired by the user who purchased the product in the social commerce page, Using the social point performs a function to integrally manage information, such as the amount of money invested in social funding.

The controller 17 performs a function of integrally controlling the various components as described above.

Next, the operator terminal 20 is a terminal used by an operator who wants to sell goods or receive investment using social commerce and social funding provided by a social site to access a social server, and is a wired terminal such as a personal computer (PC). However, various types of wired and wireless terminals capable of accessing a social server through a wireless network, such as a smartphone, a tablet PC, a PDA, or the like, may be used.

Lastly, the user terminal 30 is a terminal used to access a social server by a user who wants to purchase or invest goods using social commerce and social funding provided on a social site. A terminal can be used.

On the other hand, the present invention in the online system configured as described above, after the operator subscribes to the social site, to provide a social commerce service or social funding service, the user subscribed to the social site social commerce service and social funding service On the other hand, it has a feature that it provides a linking service that allows you to invest using social points acquired through social commerce as cash in social funding.

In other words, the social commerce and social funding link service method according to the present invention is to provide a combination of social funding and social commerce based on the Internet online, so that users using the social commerce more easily participate in social funding, It is characterized by the balance between commerciality and public interest.

In detail, the present invention has the following features.

First, the present invention operates a social commerce page primarily through a social site, and draws a commercial point system to the social commerce page, so that the points can be used as an investment amount in a social funding site. .

That is, the present invention has a feature that the social commerce site when a part of the purchase price to earn a social point and when the buyer (user) wants to make investments using the social point in the social funding site.

Second, the present invention, in addition to the social point provided by the social commerce, various points currently provided in various sites, for example, OK Cashbag, GS points, S-oil points, etc. that have been previously provided by online or large companies Third party points allow users to invest in projects they want through social funding pages.

Third, the present invention has the feature that the user can freely access the social server through the wireless network as well as the wired network, so that anytime, anywhere, to buy the products he wants, or to invest in the project he wants. .

That is, the present invention can use a mobile device or a personal computer (PC), etc. to access the social server, through this access to the social site provided by the social server through the login, purchase (social commerce) or investment products Choice (social funding) can be selected, and then, payment, point accumulation (contribution points), coupon book services, etc. can be used. In addition, the user may use the wired / wireless terminal as described above to exchange various discussions and opinions related to product purchase or project investment through a social network service such as Twitter provided at another site or a social network service (SNS) provided at a social site. can do.

Hereinafter, the social commerce and social funding linked service method according to the present invention having the above characteristics will be described in detail with reference to FIG. 3.

3 is a flowchart illustrating an embodiment of a social commerce and social funding link service method according to the present invention.

First, a manager who wants to provide a social commerce and social funding linking service according to the present invention builds a social site through a social server as shown in FIG. 2 (102).

That is, the manager constructs a social site having a social commerce page and a social funding page to provide a service through a wired network or a wireless network.

Here, the social commerce page is a service that allows a plurality of users who want to purchase a specific product to share their opinions using a social network service (SNS), and then, when a certain number of users gather, jointly purchase the product. As a page provided, users share information about products they want to purchase through social network services (SNS) provided by social commerce pages or social network services such as Facebook and Twitter. Users can gather together and buy products jointly through the social commerce page. In this case, the user may be provided with the product at an exceptional discount price.

The social commerce page may provide not only products such as clothing, home appliances, toys, and electronic products, but also products such as movie tickets and park admission tickets, and may be configured to provide products such as pizza and chicken. have. That is, there is no restriction on the type of products provided in the social commerce page.

In addition, social funding pages provided on social sites are designed to promote good investments and investments for managers who have good ideas or projects (hereinafter simply referred to as 'projects') but are not able to realize them due to lack of funds. As a site to receive the user, the user can browse the projects in various fields on the social funding page, and then select the desired project to invest.

There are no restrictions on the types of projects offered on these social funding pages.

Next, an operator who wants to sell or receive an investment through a social site constructed as described above, after signing up as a member of the social site, according to the form provided by the social site, provides an operator homepage for promoting and purchasing the product. Alternatively, an operator homepage for providing an investment plan or the like and receiving an investment may be constructed (104).

That is, an operator who wants to sell a product joins a social commerce page or a social site, allocates his social commerce homepage to promote his product, and builds a system for purchasing a product. At this time, there is no restriction on the kind of goods to be sold as described above.

In addition, an operator who wishes to receive an investment can post information on the social funding homepage so that users can view the information while promoting the project he is planning, for example, a business plan, etc. Build a system to receive

In other words, those who wish to receive investment (operators) can post investment proposals (proposals) on social funding pages, and proposals include business content, business prospects, technical skills, feasibility, profitability analysis data, and profit distribution conditions. And the like can be presented.

Here, a system for purchasing a product or a system for receiving an investment may use the one established by the social site manager.

In other words, those who participate in social funding are social site managers, investors (operators) and investors (users). Those who want to invest (operators) first submit data to the social site managers online or by telephone. After approval, you can post your project on social funding sites. In addition, a person (user) who wants to invest in social funding may view related materials on the social funding page, and then invest as cash or social points in a project of his or her desire, as described below.

In addition, social funding may be purely profitable funding, but there may be funding for social business.

An example of profit-based funding could be for an operator who has developed a new business model to raise money to run a business that can make it happen. An example of social funding is a park for children to play. It may be raising funds to establish a small park for children in a village that is not there.

That is, among projects that want to receive investments, there may be projects for society as well as projects that seek only private profits. Examples of such projects may include social work projects for disadvantaged children, scholarship management, and the disabled.

Next, a user who wants to purchase a product through social commerce or a user who wants to invest in a project he / she wants through social funding may register as a member on a social site and then use social commerce or social funding (106).

In other words, users who want to purchase products jointly can save money by jointly purchasing products they want through social commerce, and users who want to invest in new businesses invest in projects they want through social funding. You can do

Next, the social site operator pays some of the purchase amount to the social point to the user who purchases the product through the social commerce (108).

In other words, the operator may pay a part of the purchase amount to the social point in return for the purchase of the product to the user who purchases the product, which is used for the purchase of the product on the social commerce site, or on the social funding site Can be used for investment.

In addition, the operator may convert the points acquired by the user (hereinafter, simply referred to as “third party points”) from sites other than the social site (hereinafter, simply referred to as “third party sites”) to social points. For example, third-party sites that provide product purchases or other services provide third-party points to users in exchange for product purchases or service use, and these third-party points include OK Cashbags, GS points, and S-oil points. This can be.

On the other hand, these third-party points can be applied to purchase the product again or use the service on the site, and in the present invention can also pay social points with the same concept. However, the present invention, in addition to the third-party points paid from third-party sites, for example, such as OK cashback, GS points, S-oil points, etc. to convert the social points that can be used on social sites It provides a way.

Therefore, the user who wants to use the third party points paid from the third party site on the social site can apply for conversion through the social site, and the social site manager can follow the conversion conditions set by the manager of the third party site. Third party points provided by can be converted into social points.

Next, the user may request a social funding investment through the social funding page as described above (110). In other words, the user may request a project he or she wants to invest in by referring to a business plan published by the operator as described above.

In this case, the investor may be a general consumer or a professional investor.

In addition, the operator or manager can raise the investment amount by setting the investment ratio of these professional investors and ordinary consumers, and can provide the ratio and the status of the investment recruitment through the social funding page.

In other words, the present invention is intended to give general users an easier time to invest in a project. If the business content is good, the general investor may not have the opportunity to invest in a good project if the professional investor invests all of them. . Therefore, the present invention limits the amount of investment that a professional investor can invest in a project, for example, by allowing a professional investor to invest only within 50% of the investment presented by an operator who wishes to receive an investment. It can also protect your investment opportunities.

In addition, the present invention may present the investment of professional investors and ordinary consumers for each project, thereby motivating the user to actively participate in the investment.

In other words, the general user should consider not only the contents of the proposal posted on the social funding page, but also how much investment he / she will invest in which project, considering the degree of investment invested by each professional investor for each project. Can be determined.

At this time, the control unit 17 of the social server may request the user to invest in cash or social points.

That is, the present invention is characterized in that the user can use the cash or social points to invest in the project of their choice, before receiving the investment funds from the user, whether the cash or social point investment whether the query can do.

Next, the user who has received the query may select at least one of cash or social points and invest in a desired project (112).

In other words, a user who wants to invest in cash may invest using a wire transfer or cyber money purchased through cash, or may invest using social points purchased from a product purchased from social commerce, and a third party site. You can also invest after converting third-party points provided by to social points.

Finally, if an operator who receives an investment through a social funding page profits from carrying out the project, the operator pays the profit in cash to the user, or by paying the user through another equivalent means. Can be shared (114).

That is, the operator can realize the project when the deposit target amount is achieved to some extent, and then reward the users who have invested accordingly, so that another investment can be activated later.

In addition, if the fundraising of the fundraising target amount of the social funding operator is completed, the social site manager may be provided with a portion of the total investment amount at 10% of the social funding investment amount or a ratio set in consultation with other operators.

On the other hand, in order to encourage such investments in investing in their own money or social points for social-based funding, or to invest in social points, social site managers pay 10 operating fees for social business funding. It is also possible to set the profit share with the operator as long as it falls below the percentage. In this case, the site owner can also be seen as making a donation for some social funding.

In addition, socially-funded funding may not be given a separate reward to the user, such a reward may be rejected by the user, and the rewards may be reinvested in social-funding for other social purposes. In this case, the user may contribute to socially-funded funding, thereby activating a donation culture as a whole.

In other words, social funding is not a profit business but a kind of donation, and the user is proud to use social points earned through his consumption for the society, and when he invests in such public projects. In addition, social site managers can be paid less than the normal operating fee for the project, thereby motivating various users to further raise the funding for the project.

In addition, for this purpose, the user will increase the purchase of goods through the social commerce page in order to earn more social points, thereby providing economic satisfaction to the novel commerce operator. That is, the present invention has the feature that by activating the investment in the social project, it is possible to further activate the user's social point acquisition and use.

That is, the present invention as described above, by providing the social commerce and social funding through a single social site, so that the user can more easily purchase the product and investment in the project, when purchasing the product in the social commerce By using the provided social points as investments in social funding, it is possible to further activate investment in projects in various fields.

In addition, by promoting various projects published in social funding through social commerce page, investment in social funding can be further activated.

Meanwhile, in the above description, the user is merely described as a subject who purchases a product through social commerce or invests through social funding. However, the present invention can directly sell the product to all users who subscribe to the social site. You can also offer a merchandise sales solution.

In other words, if a user who subscribes to a social site wants to sell a product, the social site may support a product sales solution (escrow service + (location-based) promotion support, electronic payment function, etc.) that can sell the product. In this case, the user may form a store in the social site and sell the product.

For example, for the public interest, such as a user who wants to sell his product professionally, a user who wants to sell a product that is temporarily spared, a user who wants to return a product that is not returned, or a bazaar. The user who wants to sell the product can sell the product on the social site through the product selling solution as described above.

In other words, the present invention has a feature that it can provide a variety of business ecosystem environment by enabling small network e-commerce based on social networks with social funding and social commerce.

In addition, a user who sells a product through the merchandise sales solution as described above may invest a certain amount of merchandise sales in social funding.

In other words, a user who wants to invest in social funding but does not have a proper revenue source may invest the profits raised by selling his own products or products he or she used through product sales solutions.

In particular, a user who wants to invest in socially-funded funding may invest using the profit generated through the bazaar form as described above. In this case, the bazaar may be used to promote socially-funded funding to many people. can do.

In addition, the present invention provides a level (or level) according to the activity of each user to a user who subscribes to a social site to use social funding, social commerce, or sell a product through a product sales solution. It may be.

That is, the present invention classifies levels of 3 to 5 levels, and then upgrades the ratings according to the contents and the degree of participation of the active users in the social site, thereby inducing more active activities of the users.

For example, the present invention provides a social funding participation score, a purchase score in social commerce, a social commerce participation score, a social network service (SNS) participation score, informing the acquaintances, etc. Different users can be given different ratings.

On the other hand, social sites use these ratings to provide more interest to users by providing differentiated services for each rating, for example, discounts when purchasing products in social commerce or investment in social funding. It can also give you a desire to participate more actively.

In other words, if the above rating is provided, each user will do more activities to increase the rating score, in order to increase their rating, and thus, the social site can be activated more and more. This may lead to natural promotions.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

10: social server 20: operator terminal
30: user terminal

Claims

Providing contents related to social commerce or social funding required by an operator who wants to sell a product or an operator who wants to receive an investment through a social site operated by a social server;
Receiving a product purchase request provided from the social site from a user connected to the social server using a wired or wireless terminal, selling the corresponding product, and then paying a part of the selling amount to a social point;
If the user requests to invest in a project provided through the social funding, querying whether the cash investment method or the social point investment method;
If the user wants to invest in the social point, receiving investment funds in the social point; And
Social commerce and social funding linked service method comprising the step of providing information on the rewards of the investment through the social site.

The method of claim 1,
The social point may be provided after purchase of a product through the social commerce provided by the social site, and the social commerce and social funding may be a third-party point provided by the third party site through the social server. Linked Service Method.

The method of claim 1,
Providing the content related to the social funding through a social site provided by a social server,
Social commerce and social funding linked service method characterized in that it provides information on the investment amount or investment ratio of the professional investor investing in the project provided by the social funding.

The method of claim 1,
Providing content related to the social funding through the social site operated by a social server,
Social commerce and social funding linked service method characterized in that the investment amount of the professional investor who wants to invest in the project provided by the social funding is limited to within a predetermined range.

The method of claim 1,
The social commerce and social funding linked service method further comprising the step of allowing the users to share information about the product or project through a social network service (SNS) provided by the social site.

The method of claim 1,
Providing information about the reward,
Providing a fee of a predetermined rate among investments invested through the social funding to a manager of the social server;
If the social funding is a social purpose funding, lowering the rate to provide a fee to the manager or not to provide a fee; And
If the social funding is a social purpose funding, according to a user's choice for investing in the social purpose funding, including not receiving the reward or reinvesting the reward in another social purpose social funding. Social commerce and social funding linked service method.

The method of claim 1,
If the user receives a request to sell a product on the social site, the social site providing a product selling solution; And
The social commerce and social funding linked service method further comprising the step of allowing the investment to be invested in the social funding, if the revenue is generated using the product sales solution.

The method of claim 1,
Rating the users according to activity on the social site; And
Social commerce and social funding linked service method further comprising the step of providing a differentiated service according to the rating.