WO2021132650A1 - Procédé d'affichage de terminal, programme, terminal et procédé de traitement d'informations de serveur - Google Patents

Procédé d'affichage de terminal, programme, terminal et procédé de traitement d'informations de serveur Download PDF

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Publication number
WO2021132650A1
WO2021132650A1 PCT/JP2020/048966 JP2020048966W WO2021132650A1 WO 2021132650 A1 WO2021132650 A1 WO 2021132650A1 JP 2020048966 W JP2020048966 W JP 2020048966W WO 2021132650 A1 WO2021132650 A1 WO 2021132650A1
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WIPO (PCT)
Prior art keywords
terminal
information
advertisement
user
payment
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PCT/JP2020/048966
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English (en)
Japanese (ja)
Inventor
和嵩 木村
Original Assignee
Ｌｉｎｅ株式会社
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Filing date
Publication date
Application filed by Ｌｉｎｅ株式会社 filed Critical Ｌｉｎｅ株式会社
Publication of WO2021132650A1 publication Critical patent/WO2021132650A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • This disclosure relates to a terminal display method, a server, a program, and a server information processing method.
  • Patent Document 1 discloses a shopping payment system in which a terminal reads a graphic code for payment to make a payment.
  • the first aspect of the present invention is a display method of a terminal that executes a process related to payment, and the first code information for executing the process related to payment is transmitted to the terminal based on the input of the user of the terminal to the terminal. Includes displaying in the display area, receiving advertisement information related to the advertisement by the communication unit of the terminal, and displaying the advertisement based on the advertisement information in the display area in the display area where the first code information is displayed. ..
  • it is a program executed by a terminal that executes a process related to payment, and is a first code for executing a process related to payment based on a user input of the terminal to the terminal.
  • a display that is a terminal that executes a process related to payment and displays first code information for executing the process related to payment based on the input of the user of the terminal to the terminal.
  • the display unit includes a unit and a communication unit that receives advertisement information related to the advertisement, and the display unit displays an advertisement based on the advertisement information in a second display area different from the first display area in which the first code information is displayed.
  • a terminal that executes processing related to payment includes a processor that reads a program stored in a memory and executes processing based on the program, and the processor is a terminal for the terminal.
  • the first code information for executing the processing related to payment is displayed in the display area of the terminal based on the input of the user, the advertisement information related to the advertisement is received by the communication unit of the terminal, and the first code information.
  • the advertisement based on the advertisement information is displayed in the display area.
  • a display method of a server that communicates with a terminal that executes processing related to payment, and is a method for executing processing related to payment based on input of a user of the terminal to the terminal. 1
  • the advertisement information related to the advertisement sent to the terminal by the communication unit Based on the code information sent to the terminal by the communication unit of the server, the advertisement information related to the advertisement sent to the terminal by the communication unit, and the input by the user of the terminal for the advertisement based on the advertisement information displayed on the terminal.
  • FIG. 1 shows the configuration of the communication system 1 according to the embodiment of the present disclosure.
  • the server 10 and the terminal 20 are connected via the network 30.
  • the server 10 provides a service for transmitting and receiving a message between terminals 20 to a terminal 20 owned by a user via a network 30.
  • the number of terminals 20 connected to the network 30 is not limited.
  • the network 30 plays a role of connecting one or more terminals 20 and one or more servers 10. That is, the network 30 means a communication network that provides a connection route so that data can be transmitted and received after the terminal 20 connects to the server 10.
  • the network 30 may or may not be a wired network or a wireless network.
  • the network 30 is not limited, but is, for example, an ad hoc network, an intranet, an extra net, a virtual private network (VPN), a local area network (LAN), and a wireless.
  • VPN virtual private network
  • LAN local area network
  • the network 30 may include one or more networks 30.
  • the terminal 20 may be any information processing terminal that can realize the functions described in each embodiment.
  • the terminal 20 is not limited but, for example, a smartphone, a mobile phone (feature phone), a computer (not limited, for example, a desktop, a laptop, a tablet, etc.), a media computer platform (not limited, for example, a cable, a satellite set). Top boxes, digital video recorders), handheld computer devices (not limited to personal digital assistants, e-mail clients, etc.), wearable terminals (glasses devices, clock devices, etc.), or other types of computers, Or include a communication platform. Further, the terminal 20 may be expressed as an information processing terminal.
  • the terminal 20 Since the configurations of the terminal 20A, the terminal 20B, and the terminal 20C are basically the same, the terminal 20 will be described in the following description. Further, if necessary, the terminal used by the user X is expressed as the terminal 20X, and the user information in the predetermined service associated with the user X or the terminal 20X is expressed as the user information X.
  • the user information is user information associated with an account used by the user in a predetermined service.
  • the user information is not limited but, as an example, input by the user or given by a predetermined service, the user's name, the user's icon image, the user's age, the user's gender, the user's address, the user's hobby. It includes information associated with the user, such as preferences and user identifiers, and may or may not be any one or combination of these.
  • the server 10 has a function of providing a predetermined service to the terminal 20.
  • the server 10 may be any device as long as it is an information processing device capable of realizing the functions described in each embodiment.
  • the server 10 is not limited to, for example, a server device, a computer (not limited to, for example, a desktop, a laptop, a tablet, etc.), a media computer platform (not limited to, for example, a cable, a satellite set-top box, a digital video recorder). ), Handheld computer devices (for example, but not limited to PDAs, email clients, etc.), or other types of computers, or communication platforms.
  • the server 10 may be expressed as an information processing device. When it is not necessary to distinguish between the server 10 and the terminal 20, the server 10 and the terminal 20 may or may not be expressed as information processing devices, respectively.
  • the terminal 20 includes a control unit 21 (CPU: central processing unit), a storage unit 28, a communication I / F 22 (interface), an input / output unit 23, a display unit 24, and a position information acquisition unit 25.
  • Each component of the HW of the terminal 20 is connected to each other via bus B, for example, without limitation. It is not essential that the HW configuration of the terminal 20 includes all the components.
  • the terminal 20 may or may not be configured to remove individual components or a plurality of components such as a microphone 232, a camera 234, and a position information acquisition unit 25. Good.
  • the communication I / F 22 transmits and receives various data via the network 30.
  • the communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed.
  • the communication I / F 22 has a function of executing communication with the server 10 via the network 30.
  • the communication I / F 22 transmits various data to the server 10 according to an instruction from the control unit 21. Further, the communication I / F 22 receives various data transmitted from the server 10 and transmits the various data to the control unit 21. Further, the communication I / F 22 may be simply expressed as a communication unit. Further, when the communication I / F 22 is composed of a physically structured circuit, it may be expressed as a communication circuit.
  • the input / output unit 23 includes a device for inputting various operations to the terminal 20 and a device for outputting the processing result processed by the terminal 20.
  • the input / output unit 23 may or may not be integrated with the input unit and the output unit, or may be separated into the input unit and the output unit.
  • the input unit is realized by any or a combination of all types of devices capable of receiving input from the user and transmitting information related to the input to the control unit 21.
  • the input unit is not limited, but as an example, hardware keys such as a touch panel 231 and a touch display and a keyboard, a pointing device such as a mouse, a camera 234 (operation input via a moving image), and a microphone 232 (operation input by voice). including.
  • the output unit is realized by any one or a combination of all kinds of devices capable of outputting the processing result processed by the control unit 21.
  • the output unit includes, for example, a touch panel, a touch display, a speaker 233 (audio output), a lens (not limited, as an example, 3D (three dimensions) output, hologram output), a printer, and the like.
  • the display unit 24 is realized by any or a combination of all kinds of devices that can display according to the display data written in the frame buffer.
  • the display unit 24 is not limited, but as an example, a touch panel, a touch display, a monitor (not limited, as an example, a liquid crystal display or OELD (organic electroluminescence display)), a head mounted display (HDM: Head Mounted Display), a projection mapping, a hologram. , Includes a device capable of displaying images, text information, etc. in the air (which may or may not be vacuum). It should be noted that these display units 24 may or may not be able to display display data in 3D.
  • the input / output unit 23 is a touch panel
  • the input / output unit 23 and the display unit 24 may be arranged so as to face each other with substantially the same size and shape.
  • the control unit 21 has a physically structured circuit for executing a function realized by a code or an instruction contained in the program, and is not limited to, but as an example, a data processing device built in hardware. Is realized by. Therefore, the control unit 21 may or may not be expressed as a control circuit.
  • the control unit 21 is not limited, but as an example, a central processing unit (CPU), a microprocessor (microprocessor), a processor core (processor core), a multiprocessor (multiprocessor), an ASIC (application-specific integrated circuit), and an FPGA (field programmable). gate array) is included.
  • CPU central processing unit
  • microprocessor microprocessor
  • processor core processor core
  • multiprocessor multiprocessor
  • ASIC application-specific integrated circuit
  • FPGA field programmable gate array
  • the storage unit 28 has a function of storing various programs and various data required for the terminal 20 to operate.
  • the storage unit 28 includes various storage media such as HDD (hard disk drive), SSD (solid state drive), flash memory, RAM (random access memory), and ROM (read only memory) as examples without limitation. Further, the storage unit 28 may or may not be expressed as a memory.
  • the terminal 20 stores the program P in the storage unit 28, and by executing this program P, the control unit 21 executes the processing as each unit included in the control unit 21. That is, the program P stored in the storage unit 28 causes the terminal 20 to realize each function executed by the control unit 21. Further, this program P may or may not be expressed as a program module.
  • the microphone 232 is used for inputting voice data.
  • the speaker 233 is used for outputting audio data.
  • the camera 234 is used for acquiring moving image data.
  • the server 10 includes a control unit 11 (CPU), a storage unit 15, a communication I / F 14 (interface), an input / output unit 12, and a display unit 13.
  • Each component of the HW of the server 10 is connected to each other via bus B, for example, without limitation. It is not essential that the HW of the server 10 includes all the components as the configuration of the HW of the server 10. As an example but not a limitation, the HW of the server 10 may or may not be configured to remove the display unit 13.
  • the control unit 11 has a physically structured circuit for executing a function realized by a code or an instruction contained in the program, and is not limited to, but as an example, a data processing device built in hardware. Is realized by.
  • the control unit 11 is typically a central processing unit (CPU), and may or may not be a microprocessor, a processor core, a multiprocessor, an ASIC, or an FPGA. In the present disclosure, the control unit 11 is not limited to these.
  • the storage unit 15 has a function of storing various programs and various data required for the server 10 to operate.
  • the storage unit 15 is realized by various storage media such as HDD, SSD, and flash memory. However, in the present disclosure, the storage unit 15 is not limited to these. Further, the storage unit 15 may or may not be expressed as a memory.
  • the communication I / F 14 transmits and receives various data via the network 30.
  • the communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed.
  • the communication I / F 14 has a function of executing communication with the terminal 20 via the network 30.
  • the communication I / F 14 transmits various data to the terminal 20 according to an instruction from the control unit 11. Further, the communication I / F 14 receives various data transmitted from the terminal 20 and transmits the various data to the control unit 11. Further, the communication I / F 14 may be simply expressed as a communication unit. Further, when the communication I / F 14 is composed of a physically structured circuit, it may be expressed as a communication circuit.
  • the input / output unit 12 is realized by a device that inputs various operations to the server 10.
  • the input / output unit 12 is realized by any or a combination of all kinds of devices capable of receiving an input from a user and transmitting information related to the input to the control unit 11.
  • the input / output unit 12 is typically realized by a hardware key typified by a keyboard or the like, or a pointing device such as a mouse.
  • the input / output unit 12 is not limited to the input / output unit 12, and may or may not include a touch panel, a camera (operation input via a moving image), and a microphone (operation input by voice) as an example. However, in the present disclosure, the input / output unit 12 is not limited to these.
  • the display unit 13 is typically realized by a monitor (not limited to, for example, a liquid crystal display or OELD (organic electroluminescence display)).
  • the display unit 13 may or may not be a head-mounted display (HDM) or the like. It should be noted that these display units 13 may or may not be able to display display data in 3D. However, in the present disclosure, the display unit 13 is not limited to these.
  • the server 10 stores the program P in the storage unit 15, and by executing this program P, the control unit 11 executes the processing as each unit included in the control unit 11. That is, the program P stored in the storage unit 15 causes the server 10 to realize each function executed by the control unit 11.
  • This program P may or may not be expressed as a program module.
  • the control unit 21 of the terminal 20 and / or the control unit 11 of the server 10 is formed not only in a CPU having a control circuit but also in an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)) and the like. Each process may or may not be realized by a logic circuit (hardware) or a dedicated circuit. Further, these circuits may be realized by one or a plurality of integrated circuits, and the plurality of processes shown in each embodiment may or may not be realized by one integrated circuit. Further, the LSI may be referred to as a VLSI, a super LSI, an ultra LSI, or the like due to the difference in the degree of integration. Therefore, the control unit 21 may or may not be expressed as a control circuit.
  • IC Integrated Circuit
  • LSI Large Scale Integration
  • the program P (not limited to, for example, a software program, a computer program, or a program module) of each embodiment of the present disclosure may be provided in a state of being stored in a computer-readable storage medium. , Does not have to be.
  • the storage medium can store the program P in a “non-temporary tangible medium”.
  • the program P may or may not be for realizing a part of the functions of each embodiment of the present disclosure.
  • it may or may not be a so-called difference file (difference program) in which the functions of the respective embodiments of the present disclosure can be realized in combination with the program P already recorded in the storage medium.
  • the storage medium is one or more semiconductor-based or other integrated circuits (ICs) (for example, not limited to field programmable gate arrays (FPGAs) or application-specific ICs (ASICs)), hard disks.
  • the storage medium may be volatile, non-volatile, or a combination of volatile and non-volatile, where appropriate.
  • the storage medium is not limited to these examples, and any device or medium may be used as long as the program P can be stored. Further, the storage medium may or may not be expressed as a memory.
  • the server 10 and / or the terminal 20 can realize the functions of the plurality of functional units shown in each embodiment by reading the program P stored in the storage medium and executing the read program P.
  • the program PDD of the present disclosure may or may not be provided to the server 10 and / or the terminal 20 via an arbitrary transmission medium (communication network, broadcast wave, etc.) capable of transmitting the program. Good.
  • the server 10 and / or the terminal 20 realizes the functions of the plurality of functional units shown in each embodiment by executing the program P downloaded via the Internet or the like, as an example without limitation.
  • each embodiment of the present disclosure can also be realized in the form of a data signal embedded in a carrier wave, in which the program P is embodied by electronic transmission.
  • At least a part of the processing in the server 10 and / or the terminal 20 may or may not be realized by cloud computing composed of one or more computers.
  • the server 10 may or may not perform at least a part of the processing on the terminal 20. In this case, at least a part of the processing of each functional unit of the control unit 21 of the terminal 20 may or may not be performed by the server 10.
  • the terminal 20 may or may not perform at least a part of the processing on the server 10. In this case, at least a part of the processing of each functional unit of the control unit 11 of the server 10 may or may not be performed by the terminal 20.
  • the configuration of the determination in the embodiment of the present disclosure is not essential, and a predetermined process is operated when the determination condition is satisfied, or a predetermined process is performed when the determination condition is not satisfied. It may or may not be.
  • the program of this disclosure is not limited to, but examples include scripting languages such as ActionScript and JavaScript (registered trademark), object-oriented programming languages such as Objective-C and Java (registered trademark), and markup languages such as HTML5. Implemented using.
  • ⁇ Embodiment 1> ⁇ Overview> The user may make a payment using the code information when shopping at a store or the like. Payment using code information referred to in this embodiment is roughly divided into a payment method in which a smartphone camera reads a dedicated QR code (registered trademark) displayed in a store or the like to make a payment when purchasing a product.
  • the code information is displayed on the smartphone application and the clerk reads the code information with a barcode reader of a store or the like to make a payment.
  • the code information is displayed on the smartphone.
  • the code information is information that can uniquely identify the user's credit card number, account number, etc. in order to perform the same payment as the card payment in association with the user's credit card, bank account, etc. It may be information for charging and using money as electronic money by including server-type electronic money.
  • Code information includes a one-dimensional code that has information only in the horizontal direction and a two-dimensional code that has information in the horizontal and vertical directions.
  • QR code has become widespread as a type of two-dimensional code. , Not limited to these.
  • the code information may be any information as long as the information can be settled and the information can be read by a reader such as a code reader.
  • Payment using code information is called code payment, and may be further subdivided according to the type of code information and called bar code payment or QR code payment.
  • a user's terminal that is, a smartphone, may display code information for payment to make a payment, and in that case, it may be called a smartphone payment.
  • QR code payment will be described below as an example.
  • FIG. 2 shows an embodiment assuming use in a store such as a convenience store as an example.
  • the QR code payment is performed by displaying the QR code on the user's terminal and using a barcode reader or the like in the store. Make a payment using a reading device.
  • the settlement referred to here is a mode in which the QR code displayed on the user's terminal is linked to the user's bank account, etc., and the purchase cost of the product is deducted from the user's bank account, or the user's terminal.
  • the QR code displayed in is deducted from the electronic money charged in advance, and in the present embodiment, any mode may be used.
  • FIG. 2A is an example of a plan view of the store, and shows an example of a state in which a plurality of users are waiting for a cash register.
  • the user U4 who is waiting for the cash register displays the QR code on the terminal 20d and waits in order to perform the QR code payment using his / her own terminal 20d. At this time, it can be said that the user is wasting time. Therefore, the terminal 20d displays an advertisement together with the QR code when the user accepts the display input of the QR code for the QR code payment.
  • the terminal 20d displays an advertisement together with the QR code when the user accepts the display input of the QR code for the QR code payment.
  • the advertisement is the information itself for propagating the products and services provided by each company, group, individual, etc., or the information about each of them, or the advertisement used for propagating the information. It may or may not refer to the medium itself.
  • the advertisement may be provided in any form such as audio, still image, and moving image.
  • the terminal 20d belonging to the communication system 1 may be provided with a dedicated application for performing QR payment installed, and the QR code may be displayed to perform payment via the dedicated application.
  • the QR code may be displayed and payment may be made without going through a dedicated application.
  • the terminal 20d may or may not have a messaging application installed for using the messaging service provided by the server 10 related to the communication system 1.
  • the messaging service may be a service provided by the server 10 described above, and the terminals 20 can exchange messages on the talk room via a messaging application.
  • the talk room is, as an example, not limited to, a user interface that enables users of the messaging service provided by the server 10 to display the transmitted / received contents on the user's terminal.
  • the talk room may be referred to as a chat room.
  • the content exchanged in the talk room includes character information (text data of information related to the balance content) input by the user using his / her own terminal 20, image information including photos and stamps (for example, of a receipt). It includes, but is not limited to, various file information such as photo), audio file, video file, and data file, and advertisement information.
  • a messaging application is an application for exchanging messages in a messaging service.
  • the control unit 21 of the terminal 20 includes a message processing unit 211, a display processing unit 212, and a QR code processing unit 213.
  • the message processing unit 211 receives the input from the user and / or the input of the content including the message received by the communication I / F 12 according to the messaging application provided by the messaging service provided by the server 10, and causes the display processing unit 212 to receive the input. Instruct to display.
  • the communication I / F 22 is instructed to transmit the received input content to the server 10.
  • the target to be processed by the message processing unit 211 is not limited to the text message input by the user to the talk room, but also includes image information including photos and stamps, audio files, video files, data files, and the like. Good.
  • the display processing unit 212 receives the input from the user and / or the input of the content including the message received by the communication I / F 12 according to the messaging application provided by the messaging service provided by the server 10, and displays the display unit 24. Instruct to display in the area.
  • the communication I / F 22 is instructed to transmit the received input content to the server 10.
  • the display processing unit 212 causes the display unit 24 to display the advertisement information together with the QR code for QR code payment, for example, according to the instruction from the QR code processing unit 213.
  • the QR code processing unit 213 causes the display processing unit 212 to display the QR code for QR code payment according to the QR code display instruction for QR code payment received from the user via the input / output unit 23.
  • the QR code processing unit 213 receives the QR code display instruction, it acquires the advertisement information to be displayed together with the QR code.
  • the QR code processing unit 213 may acquire the advertisement information from the server 10 via the communication I / F 22, or may acquire the advertisement information stored in the storage unit 28 in advance. Alternatively, the QR code processing unit 213 may acquire advertisement information from another device connected to the network 300.
  • the QR code processing unit 213 instructs the display processing unit 212 to display both the acquired advertisement information and the QR code for QR code payment.
  • control unit 11 of the server 10 includes a message processing unit 111 and an advertisement processing unit 112.
  • the message processing unit 111 has a function of managing a talk room for exchanging information between users.
  • the message processing unit 111 relays the exchange of contents including the contents between the terminals provided with the messaging service provided by the server 10. That is, when the content is transmitted from a certain user to the talk room, the talk room is specified and the content is transmitted to another user belonging to the talk room.
  • the advertisement processing unit 112 When the advertisement processing unit 112 receives the advertisement request signal from the terminal 20 via the communication I / F 14, the advertisement processing unit 112 identifies the advertisement to be transmitted to the terminal 20.
  • the advertisement acquired by the advertisement processing unit 112 may be stored in the storage unit 15, or may be acquired from another device connected to the network 300 via the communication I / F 14. Further, the advertisement displayed by the terminal 20 in the store may be set by the store, or the setting may be changed as appropriate.
  • FIG. 3 is a sequence diagram showing an exchange between the terminal 20 and the server 10 in the communication system 1.
  • the sequence diagram shown in FIG. 3 shows a mode in which the terminal 20 acquires advertisement information from the server 10.
  • the terminal 20 receives a display instruction for displaying the QR code for QR code payment from the user of the terminal 20 (step S301).
  • the terminal 20 Upon receiving the display instruction for displaying the QR code, the terminal 20 requests the server 10 for the QR code and the advertisement information to be displayed (step S302).
  • the server 10 When the server 10 receives the request for the advertisement information from the terminal 20, the server 10 specifies the advertisement information to be transmitted to the terminal 20 (step S303). Then, the server 10 transmits the specified advertisement information to the terminal 20 (step S304).
  • the terminal 20 When the terminal 20 receives the advertisement information from the server 10, the terminal 20 displays the received advertisement information together with the QR code for QR code payment (step S305), and ends the process. As described above, the terminal 20 according to the present embodiment displays an advertisement at the same time when displaying the QR code for electronic payment.
  • FIG. 4 is a flowchart showing an operation example of the terminal 20 for realizing the exchange shown in FIG.
  • the input / output unit 23 of the terminal 20 receives an instruction for displaying and inputting a QR code for performing QR code payment from the user of the terminal 20 (step S401).
  • the input / output unit 23 transmits the input content to the control unit 21.
  • the QR code processing unit 213 of the control unit 21 When the QR code processing unit 213 of the control unit 21 receives the QR code display instruction, it acquires the advertisement information to be displayed together with the QR code. Specifically, the QR code processing unit 213 transmits an advertisement request signal requesting advertisement information to the server 10 via the communication I / F 22 (step S402).
  • the communication I / F 22 determines whether or not the advertisement information has been received from the server 10 (step S403).
  • the communication I / F 22 waits until the advertisement information is received (NO in step S403).
  • the communication I / F 22 receives the advertisement information from the server 10 (YES in step S403), the communication I / F 22 transmits the received advertisement information to the control unit 21.
  • the QR code processing unit 213 of the control unit 21 instructs the display processing unit 212 to display the received advertisement information together with the QR code for QR code payment.
  • the display processing unit 212 displays an image indicating the QR code and the advertisement information on the display unit 24 according to the instruction (step 404), and ends the processing.
  • FIG. 5 is a flowchart showing an operation example of the server 10 for realizing the exchange shown in FIG.
  • the communication I / F 14 of the server 10 receives an advertisement request signal requesting advertisement information from the terminal 20 (step S501).
  • the communication I / F 14 transmits the received request to the control unit 11.
  • the advertisement processing unit 112 of the control unit 11 specifies the advertisement information to be transmitted to the terminal 20 (step S502).
  • the advertisement processing unit 112 may specify the information about the user of the terminal 20 who requested the advertisement information, and the advertisement information matching the preference information indicating the user's preference as an example, not the limitation. You don't have to. Further, the advertisement processing unit 112 may or may not specify the advertisement information regarding the product that the user of the terminal 20 intends to purchase or has purchased. Alternatively, the advertisement processing unit 112 may or may not specify the advertisement information regarding the location of the terminal 20. Further, the advertisement processing unit 112 may randomly specify the advertisement information. Further, the advertisement processing unit 112 may specify the advertisement information set by the store where the user is (the terminal 20 is present).
  • the communication I / F 14 of the server 10 receives advertisement information indicating the content of the advertisement that the store wants to deliver from the terminal (not shown) of the store together with the identification information indicating which store the store is. ..
  • a store terminal is an information processing device such as a PC or tablet terminal used by a store clerk or the like.
  • the communication I / F 14 transmits the received advertisement information and the store identification information to the advertisement processing unit 112.
  • the advertisement processing unit 112 stores the received advertisement information and the store identification information in the storage unit 15 in association with each other.
  • the advertisement processing unit 112 can specify the advertisement information set by the store and transmit it to the user's terminal 20.
  • the advertisement processing unit 112 transmits the specified advertisement information to the terminal 20 via the communication I / F 14 (step S503). As a result, on the terminal 20, the advertisement information transmitted from the server 10 is displayed together with the QR code.
  • the QR code processing unit 213 of the terminal 20 is configured to request the advertisement information from the server 10, but as described above, the QR code processing unit 213 is stored in the storage unit 28 in advance. It may use the advertisement information provided, or it may be requested from a device other than the server 10 that holds the advertisement information.
  • the advertisement information can be displayed in the display area of the display unit 24 of the terminal 20 together with the QR code for the QR code payment. Therefore, the terminal can effectively utilize the time waiting for the cash register when waiting for the QR code payment and provide the advertisement, so that the probability of inserting the advertisement in the user's eye can be improved. Since the waiting time at the cash register is often a free time for the user, if the advertisement is displayed at that time, the user is likely to see the advertisement, and a high advertising effect can be expected.
  • the advertisement information displayed on the terminal 20 may be an advertisement set by the store. Since the store (related person) can set the advertisement information to be sent to the terminal in the store, it is possible to transfer the advertisement that is profitable for the store (not limited, but as an example, the number of sales can be expected to increase). It is possible to improve the sales performance.
  • a QR code for performing code payment is displayed using the own terminal 20d like the user 60d.
  • beacon transmitters 40 are provided in various places in the store, and each beacon transmitter 40 is given a beacon ID as a unique identifier.
  • the terminal 20d receives the beacon signal from the beacon transmitter 40 and displays the advertisement information corresponding to the received beacon signal together with the QR code for code payment.
  • This QR code is read by a reading device such as a bar code reader at a cash register, and payment is made.
  • FIG. 6 is a block diagram showing a system configuration example of the communication system 1 according to the second embodiment. As shown in FIG. 6, the communication system 1 further includes a beacon transmitter 40. The terminal 20 and the server 10 will be described focusing on the differences from the first embodiment.
  • the beacon transmitter 40 includes a beacon transmitter 412. Further, the beacon transmitter 40 may or may not be provided with the communication I / F 411.
  • Communication I / F411 sends and receives various data via the network 30.
  • the communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed.
  • the communication I / F 411 has a function of executing communication with the server 10 via the network 30.
  • the communication I / F 411 transmits various data to the server 10 according to the instruction from the control unit 21. Further, the communication I / F 411 may be simply expressed as a communication unit. Further, when the communication I / F 411 is composed of a physically structured circuit, it may be expressed as a communication circuit.
  • the beacon transmitting unit 412 periodically (not limited to, as an example, every second) transmits a beacon signal including a beacon ID that can uniquely identify the own device on the communication system 1.
  • the beacon signal is a signal for notifying other peripheral devices (sometimes called peripherals) of the presence of the beacon transmitting unit 412, and is not limited, but as an example, BLE (Bluetooth Low Energy (registered trademark)).
  • BLE Bluetooth Low Energy (registered trademark)
  • the beacon signal defined in the above communication standard may be used, but the present invention is not limited to this.
  • a beacon signal is a signal that can be transmitted without establishing a communication connection with another device.
  • the beacon signal may be configured to be transmitted after establishing a communication connection with another device.
  • the reach of the beacon signal can be determined by the transmission strength of the signal, and the stronger the signal strength, the longer the beacon signal can reach.
  • the beacon transmitting unit 412 is a predetermined distance (a distance at which the user holding the terminal 20 can be seen to be within a predetermined range, and is not limited, but as an example, within a few meters from the beacon transmitting unit). Beacon signal is transmitted with a signal strength that can reach up to
  • the QR code processing unit 213 of the terminal 20 has a beacon when the communication I / F 22 receives a beacon signal transmitted by the beacon transmitter 40.
  • the beacon ID included in the signal is extracted, and the extracted beacon ID is included in the advertisement request signal requesting the advertisement information and transmitted to the server 10 via the communication I / F22.
  • the terminal 20 when the terminal 20 receives a plurality of beacon signals within a predetermined time (within a time assumed to be in substantially the same place, not limited to 10 seconds as an example), the signal strength at the time of reception is received.
  • the beacon ID of the beacon signal having the highest value may or may not be included in the advertisement request signal and transmitted.
  • the advertisement processing unit 112 of the server 10 extracts the beacon ID included in the advertisement request signal received by the communication I / F 14, and stores the corresponding advertisement information in the storage unit. It is specified from the advertisement management information 700 stored in 15.
  • FIG. 7 is a data conceptual diagram showing a data configuration example of the advertisement management information 700.
  • the advertisement management information 700 is stored in the storage unit 15 of the server 10.
  • the advertisement management information 700 may be stored in an external storage device accessible to the server 10.
  • the advertisement management information 700 is information in which the beacon ID 701, the product ID 702, the advertisement ID 703, and the attribute information 704 are associated with each other.
  • Beacon ID 701 is identification information for identifying the beacon transmitter for uniquely identifying each beacon transmitter.
  • the product ID 702 is information that can identify the product placed in the vicinity of the beacon transmitter indicated by the corresponding beacon ID 701.
  • the product ID 702 may be the name of the product.
  • the advertisement ID 703 is identification information that can uniquely identify the advertisement information related to the vicinity of the beacon transmitter indicated by the corresponding beacon ID 701.
  • the advertisement ID 703 may be associated with the actual data of the advertisement information itself.
  • the advertisement information related to the vicinity of the beacon transmitter is the advertisement information related to the position where the beacon transmitter is arranged, and is not limited, but as an example, the product arranged in the vicinity of the beacon transmitter. It may or may not be advertising information.
  • the advertisement information may or may not be information on the location where the beacon transmitter is arranged, not limited to information such as an explanation of the location, an introduction of a nearby facility, and the like. ..
  • the attribute information 704 is information indicating the attribute of the advertisement information indicated by the corresponding advertisement ID 703.
  • the attribute information 704 is not a limitation but an example, and is a wording that simply explains the content of the advertisement information. If the advertisement indicated by the corresponding advertisement ID 703 is an advertisement that introduces a product, what kind of product type of the product is used? It may or may not be various attribute information such as whether the customer group is targeted or what kind of taste the customer group has.
  • the beacon ID "B01015" is associated with the product IDs "P01016", “P01016”, “P01017”, “P01018”, and “P01019”. Further, the product ID "P01015" is associated with the advertisement ID "C0010215", and the content of the advertisement has an attribute of "cosmetics, for women, teens to 30s, ##.
  • the advertisement ID 703 can be identified from the beacon ID 701, the product ID 702 and the attribute information 704 do not have to be included in the advertisement management information 700.
  • the presence of the product ID 702 makes it possible to uniquely understand what kind of product is arranged in the vicinity of the corresponding beacon transmitter.
  • the attribute information 704 when a plurality of advertisement IDs 703 are specified from the beacon ID, it can be used for narrowing down the advertisement suitable for the user of the terminal 20.
  • the advertisement management information 700 is set by receiving in advance the setting of what product is placed near which beacon transmitter (which advertisement information is transmitted) from each store.
  • the advertisement management information 700 may be configured so that the advertisement information distributed at the own store can be appropriately set from the information processing device of each store. That is, the information processing device of the store may be configured so that the advertisement information to be displayed at the time of QR code payment can be set.
  • FIG. 8 is a sequence diagram showing exchanges between the devices according to the communication system 1.
  • the beacon transmitter 40 transmits a beacon signal (step S801).
  • the terminal 20 receives the oscillated beacon signal when it is within a predetermined distance from the beacon transmitter 40.
  • the terminal 20 extracts the beacon ID included in the beacon signal from the received beacon signal (step S802).
  • the terminal 20 includes the extracted beacon ID in the advertisement request signal requesting the advertisement information and transmits it to the server 10 (step S803).
  • the server 10 When the server 10 receives the advertisement request signal from the terminal 20, the server 10 identifies the advertisement information corresponding to the beacon ID included in the advertisement request signal (step S804). Then, the server 10 transmits the specified advertisement information to the terminal 20 (step S805).
  • the terminal 20 receives the advertisement information transmitted from the server 10, displays the received advertisement together with the QR code (step S807), and ends the process.
  • FIG. 9 is a flowchart showing an operation example of the terminal 20.
  • the processes after step S901 shown in FIG. 9 are executed after the process of step S401 of the first embodiment.
  • the processes of steps S901 to S903 may be executed before the process of step S401.
  • the communication I / F 22 of the terminal 20 receives the beacon signal from the beacon transmitter 40 (step S901).
  • the terminal I / F 22 transmits the received beacon signal to the control unit 21.
  • the QR code processing unit 213 of the control unit 21 extracts the beacon ID from the received beacon signal (step S902).
  • the QR code processing unit 213 generates an advertisement request signal including an extracted beacon ID and transmits it to the server 10 via the communication I / F 22 (step S903).
  • the communication I / F 22 determines whether or not the advertisement information has been received from the server 10 (step S904). When the communication I / F 22 has received the advertisement information (YES in step S904), the communication I / F 22 transmits the received advertisement information to the control unit 21. If the advertisement information has not been received (NO in step S904), the process ends.
  • the QR code processing unit 213 of the control unit 21 When the QR code processing unit 213 of the control unit 21 receives the advertisement information, the QR code processing unit 213 instructs the display processing unit 212 to display the received advertisement information together with the QR code for QR code payment. According to this instruction, the display processing unit 212 displays the advertisement information on the display unit 24 together with the QR code (step S905), and ends the processing.
  • FIG. 10 is a flowchart showing an operation example of the server 10 for realizing the exchange shown in FIG.
  • the communication I / F 14 receives an advertisement request signal including the beacon ID and the terminal ID from the terminal 20 (step S1001).
  • the communication I / F 14 transmits it to the control unit 11.
  • the advertisement processing unit 112 of the control unit 11 extracts the beacon ID included in the received advertisement request signal, refers to the beacon ID 701 of the advertisement management information 700, and identifies the advertisement ID 703 corresponding to the extracted beacon ID (step). S1002).
  • the advertisement processing unit 112 may specify all the advertisement IDs 703, or only a part of the specified plurality of advertisements. May be specified.
  • a part as an example, not a limitation, it may be possible to specify an advertisement that introduces a product or service that matches the taste of the user of the terminal 20 from the specified advertisement, or not. You may.
  • the advertisement of the product arranged in the traveling direction of the user of the terminal 20 may or may not be specified from the specified advertisement.
  • the direction of travel of the user is not limited, but can be specified from the acceleration sensor provided in the terminal 20 as an example.
  • the advertisement processing unit 112 transmits the advertisement information specified by the advertisement processing unit 112 to the terminal 20 via the communication I / F 14 (step S1003). As a result, the terminal 20 displays advertisements for products and the like that exist near the terminal 20.
  • the position information acquired by the position information acquisition unit 25 included in the terminal 20 may be used.
  • the server 10 stores the range of the position information including the latitude and longitude instead of the beacon ID of the advertisement management information 700, and depending on which position information range the position information transmitted from the terminal 20 falls into. , May be configured to identify the advertisement.
  • FIG. 11 is a sequence diagram showing an example of interaction between the terminal 20 and the server 10 for explaining a method of identifying an advertisement based on the position information of the terminal.
  • the terminal 20 acquires the position information of the own terminal (step S1101). Then, the QR code processing unit 213 transmits an advertisement request signal including the position information acquired by the terminal 20 (step S1102).
  • the server 10 receives an advertisement request signal including the location information of the terminal.
  • the server 10 identifies the store where the terminal is located and the position in the store from the position information of the terminal included in the received advertisement request signal. It should be noted that the store may be specified.
  • the server 10 specifies the advertisement information according to the position in the specified store (step S1103).
  • the server 10 transmits the specified advertisement information to the terminal 20 (step S1104).
  • the terminal 20 displays the received advertisement information (step S1105) and ends the process.
  • FIG. 12 is a flowchart showing the operation of the server 10 for realizing the exchange shown in FIG. Regarding the terminal 20, since the position information acquisition unit 25 only acquires the position information, transmits it as an advertisement request signal, and displays the received advertisement information, the description using the flowchart will be omitted.
  • the communication I / F 14 of the server 10 receives an advertisement request signal including position information acquired by the terminal 20 by GPS or the like from the terminal 20 (step S1201).
  • the communication I / F 14 transmits the received advertisement request signal to the control unit 11.
  • the advertisement processing unit 112 of the control unit 11 identifies where the terminal 20 (user) is in which store from the position information included in the received advertisement request signal.
  • the advertisement management information 700 shown in FIG. 7 instead of the beacon ID 701, the position information or the range of the position information is stored, so that the position of the terminal 20 can be specified in which range. Then, the advertisement processing unit 112 identifies the advertisement ID 703 associated with the specified position.
  • the advertisement processing unit 112 When the advertisement processing unit 112 identifies the advertisement, the advertisement processing unit 112 transmits the specified advertisement to the terminal 20 via the communication I / F 14 (step S1203), and ends the process. In this way, the terminal 20 can display an advertisement suitable for the position even from the position information of the terminal 20.
  • the location where the user is located may or may not be specified by using a camera or the like provided in the store or the like.
  • FIG. 13 is a sequence diagram showing a processing example of transmitting an advertisement specifying a user's position from a camera installed in a store.
  • each camera provided in the store may be a still image captured at regular time intervals (not limited to every 10 seconds as an example) by capturing an image of the inside of the store. , A moving image may be used) is appropriately transmitted to the server 10 (step S1301).
  • the terminal 20 When the terminal 20 displays the QR code for QR code payment, the terminal 20 transmits an advertisement request signal including the location information of the terminal 20 to the server 10 (step S1302).
  • the server 10 When the server 10 receives the advertisement request signal from the terminal 20, the server 10 identifies which store the user is in from the location information of the terminal 20. Then, the camera provided in the specified store is specified, and the position of the user in the store is specified based on the captured image transmitted from the camera (step S1303). The server 10 specifies the advertisement information from the position of the specified user (step S1304). Then, the server 10 transmits the specified advertisement information to the terminal 20 (step S1305).
  • the terminal 20 displays the advertisement information received from the server 10 (step S1306).
  • FIG. 14 is a flowchart showing an operation example of the server 10 for realizing the exchange shown in FIG.
  • the camera since it is only necessary to take an image at any time and transmit the image, detailed description thereof will be omitted.
  • the terminal 20 since only the advertisement request signal including the position information is transmitted and the received advertisement information is received, the description using the flowchart will be omitted.
  • the communication I / F 14 of the server 10 receives an advertisement request signal including the position information of the terminal 20 from the terminal 20 (step S1401).
  • the terminal 20 transmits the received advertisement request signal to the control unit 11.
  • the advertisement processing unit 112 of the control unit 11 identifies the store where the user of the terminal 20 is located from the position information included in the received advertisement request signal (step S1402).
  • the advertisement processing unit 112 identifies the store where the user is, the advertisement processing unit 112 identifies the captured image captured by the camera provided in the specified store. Then, the position in the store of the user is specified based on the specified captured image (step S1403). Specifically, the storage unit 15 of the server 10 stores information in which the captured image, the position in the store, and the advertisement information that the user wants to confirm at that position are associated with each other in advance, and the user permits. The user's face image acquired by obtaining the information is stored. The advertisement processing unit 112 identifies the position of the user in the captured image by using the existing face recognition technology or the like based on the stored face image of the user and the captured image captured by the camera of the store. .. Then, the advertisement processing unit 112 specifies the position in the store from the position in the specified captured image.
  • the advertisement processing unit 112 specifies the advertisement information associated with the specified position in the store (step S1404). Then, the advertisement processing unit 112 transmits the specified advertisement information to the user's terminal 20 via the communication I / F 14 (step S1405).
  • the communication system 1 it is possible to specify the advertisement information of the product or the like existing at the position close to the position acquired from the image captured by the camera of the store.
  • the terminal 20 when the terminal 20 receives the purchase of the product or service related to the advertisement information from the user, the terminal 20 purchases the product related to the advertisement information.
  • the accompanying privilege information may be displayed.
  • the privilege information may or may not be transmitted from the server 10 together with the advertisement information in advance. Further, the privilege information is obtained by the terminal 20 transmitting the purchase information to the server 10 based on the user accepting the purchase of the product related to the advertisement information and the server 10 receiving the purchase information. It may or may not have been sent to the terminal 20.
  • the privilege information referred to here may be any information as long as it is information that is particularly specific to the user, and may be, as an example, a discount right when purchasing a product, and is not limited.
  • the privilege information may or may not be points that can be used in the service provided by the server 10.
  • the term "available” as used herein may mean that it can be used to purchase goods or services.
  • the privilege information may or may not be points or coupon information that can be used in other services.
  • the server 10 has shown an example of identifying advertisement information about a product or service installed in a place close to the position where the user is (the position of the terminal 20) and transmitting the advertisement information to the terminal 20, but the advertisement to be displayed.
  • the product or service corresponding to the information may not be available for purchase at the store due to reasons such as sold out. Whether or not the corresponding product or service is sold out is determined by managing the inventory by storing the number of products at the time of opening in advance and reducing the number each time the corresponding product is sold. be able to.
  • the server 10 specifies the advertisement information different from the specified advertisement information and the terminal 20. It may or may not be configured to send to.
  • the advertisement information different from the specified advertisement information and the terminal 20. It may or may not be configured to send to.
  • when there is no product or service corresponding to the specified advertising information not different advertising information, but information about the specified advertising information and other stores that can provide the product or service indicated by the advertising information. It may be sent.
  • the terminal 20 transmits information about its own position such as a store to the server 10. Then, the server 10 provides the terminal 20 with the advertisement information specified from the position of the terminal 20, and the terminal 20 displays the provided advertisement information together with the QR code. As an example, but not a limitation, the server 10 provides the terminal 20 with advertising information related to a product close to the position of the terminal 20, and the terminal 20 displays the advertising information. As a result, when the user of the terminal 20 is waiting for the cash register, the advertisement of the product placed near the user is displayed, so that the user is interested in the product in the vicinity of the user and the product is displayed. Can improve the chances of being purchased.
  • the terminal 20 transmits information regarding the position of the terminal 20 to the server 10, and the server 10 specifies the advertisement information based on the information regarding the received position.
  • the terminal 20 can display the advertisement information suitable for the position of the terminal 20. Therefore, as an example, not a limitation, if a product related to the advertising information displayed at that position is placed in the vicinity of that position, the possibility of purchasing that product can be improved.
  • the terminal 20 receives the beacon signal transmitted from the beacon transmitter 40 arranged in the store or the like, and transmits the beacon signal or the beacon ID included in the beacon signal from the terminal 20 to the server 10. 10 identifies the corresponding advertising information that identifies which beacon transmitter the terminal 20 is in the vicinity of, and transmits the identified advertising information to the terminal 20.
  • the acquisition of position information using GNSS Global Navigation Satellite System
  • the reachable distance from the beacon transmitter can be determined, so that it can be confirmed that the terminal 20 is in the vicinity of the beacon transmitter. Therefore, the terminal 20 can acquire and display the advertisement information about the products around the own terminal more efficiently and more reliably than when using GNSS.
  • the server 10 identifies the advertisement information about the product arranged in the vicinity of the position indicated by the information about the position of the terminal 20 received from the terminal 20, and transmits the advertisement information to the terminal 20. Then, the terminal 20 displays the received advertisement information.
  • the server 10 stores the position where the product is arranged and the advertisement information about the product associated with the position in association with each other, so that the product arranged near the position of the user's terminal 20 is stored. It is possible to specify the advertisement information related to the product and display it on the user's terminal 20. As a result, when the user confirms the advertisement information displayed on the terminal 20, the product shown in the advertisement is placed near the user, so that the user is interested in the product and purchases the product. The possibility of doing so can be improved.
  • the server 10 identifies the position of the terminal 20 (user) by a camera provided in the store where the terminal 20 exists, and the terminal 20 displays the advertisement information specified from the position of the user of the terminal. May be good. As a result, even if there is no beacon transmitter or accurate location information cannot be obtained, the server 10 identifies the position in the user's store and transmits the advertisement information to the terminal 20, and the terminal 20 is appropriate. Advertising information can be displayed.
  • the terminal 20 may display the privilege information when the user purchases a product related to the advertisement information. As a result, it is possible to improve the possibility that the user is interested in the advertising information, and it is also possible to improve the possibility that the user purchases a product related to the advertising information.
  • the server 10 is a product or service corresponding to the advertisement information specified based on the information regarding the position of the terminal 20, and the specified advertisement is provided when the terminal 20 is not provided due to reasons such as sold out at the store where the terminal 20 exists. Advertisement information different from the information is specified and transmitted to the terminal 20. As a result, the terminal 20 can see the advertisement information of the product or service that is not in the store where the user is, and when he / she wants to purchase the product, he / she can prevent the user from feeling unfortunate that the product is not available.
  • FIG. 15 is a flowchart showing an operation example of the terminal 20, and is a flowchart showing an operation following the processes shown in FIGS. 4 and 9.
  • FIG. 15 shows from the last processing block of the flowchart shown in FIGS. 4 and 9.
  • the QR code processing unit 213 of the control unit 21 determines whether or not the QR code payment has been completed (step S1501). If the QR code payment has not been completed (NO in step S1501), the QR code processing unit 213 determines whether or not the input / output unit 23 of the terminal 20 has an input for the displayed advertisement information from the user. Is determined (step S1502).
  • the QR code processing unit 213 determines whether the input is an input for purchasing a product related to the advertisement information (step S1503).
  • the QR code processing unit 213 instructs the display processing unit 212 to display the QR code corresponding to the purchased product. .. According to this instruction, the display processing unit 212 displays the QR code corresponding to the purchased product together with the QR code for QR code payment (step S1504). On the other hand, when the input does not indicate the purchase of the product (NO in step S1503), the display processing unit 212 displays another advertisement related to the displayed advertisement information (step S1505).
  • the advertisement information to be displayed at this time may be acquired in advance at the timing of acquiring the displayed advertisement information from the server 10, or may be acquired at the timing of receiving the input for the advertisement information from the user. .. If the input does not indicate the purchase of the product, other advertising information may not be displayed.
  • the actual product may or may not be brought from the sales location by the clerk.
  • the product ID corresponding to the QR code displayed on the terminal 20 is specified at the timing read by the cash register or the like.
  • the product corresponding to the specified product ID may be configured to be transported to a cash register or a product delivery place.
  • a warehouse for arranging products and a transport device such as a belt conveyor connecting the warehouse and the product delivery place will be provided.
  • a robot that arranges the products in the warehouse on the belt conveyor is arranged.
  • the product ID read at the cash register is transmitted to the robot, and the robot arranges the product corresponding to the received product ID on the belt conveyor.
  • the product purchased by the user is automatically sent to the delivery place.
  • FIG. 16 is a diagram showing an example of a display screen displayed in the display area of the display unit 24.
  • FIG. 16A shows a screen before touching the advertisement information
  • FIG. 16B shows a screen after touching the advertisement information
  • FIG. 16C shows a screen after deciding to purchase the product.
  • the QR code 1600 for QR code payment is displayed in the display area of the display unit 24 of the terminal 20.
  • the advertisement information 1601 is also displayed together with the QR code 1600.
  • the advertisement information 1601 may or may not be configured to accept touch input from the user.
  • it is assumed that the advertisement information 1601 is configured to accept input from the user.
  • the terminal 20 receives an input for the advertisement information 1601 from the user.
  • the terminal 20 displays a UI (user interface) 1620 asking whether or not to purchase a product related to the advertisement information touched by the user.
  • the UI 1620 includes a button 1621 for accepting the affirmation of the user and a button 1622 for accepting the denial from the user.
  • FIG. 16B shows a user agreeing to purchase the product and touching the button 1621.
  • FIG. 16 (c) shows an example of a display screen displayed on the terminal 20 following FIG. 16 (b).
  • the terminal 20 uses the terminal 20 to purchase the product at the cash register. Display the barcode 1631.
  • FIG. 16 (c) shows an example of displaying the barcode 1631 of the product purchased together with the QR code 1600 for QR code payment, but as shown in FIG. 16 (d), FIG. 16 (c). ), Instead of the barcode 1631 of the product, the QR code 1600 may be hidden, and a new QR code 1641 containing information on the purchase of the purchased product may be generated and displayed.
  • the purchase is made after passing through FIG. 16 (b), but with the permission of the user, from the display mode of FIG. 16 (a), the purchase is made without going through FIG. 16 (b). It may be possible to shift to the display mode shown in FIG. 16 (c). That is, the terminal 20 accepts the touch input for the advertisement information 1601 shown in FIG. 16A as the purchase intention of the user by touching the advertisement information 1601 and displays the screen shown in FIG. 16C. May be good. Further, the terminal 20 is supposed to display the barcode 1631 corresponding to the product, but this is not an indispensable configuration.
  • the terminal 20 transmits information indicating that the user intends to purchase an additional product to the server 10, and transmits information indicating that the user has an additional product from the server 10 to the cash register or the like of the store where the user is located. This may be configured so that the user can purchase a product related to the advertising information.
  • ⁇ Modified Example 3> In the third embodiment, the case of purchasing the product related to the advertisement touched by the user has been described. In this modification, the processing when the advertisement information displayed on the terminal 20 is related to some application, particularly an application that requires payment of money (charge is generated) when used, will be described.
  • the billing here includes the purchase of the application for using the application itself and the charge for purchasing the currency within the application that can be used within the application. This billing may be performed with or without the application being launched.
  • FIG. 17 is a sequence diagram showing exchanges between each device in the communication system 1 when executing application billing.
  • the terminal 20 accepts the input for the advertisement from the user. Then, it is determined whether the received input indicates the purchase of the product (step S1701).
  • the terminal 20 transmits that fact to the server 10 (step S1702).
  • the server 10 receives an instruction from the terminal 20 and executes a charge for the application (step S1703).
  • the billing by the server 10 means that if the application is distributed by the server 10, the user of the terminal 20 is requested to pay money as the usage amount, and the application is distributed by another person. If so, the fee is collected from the user and payment is made to others.
  • FIG. 18 is a flowchart showing an operation example of the terminal 20 for realizing the exchange shown in FIG.
  • the terminal 20 displays the advertisement information together with the QR code.
  • the input / output unit 23 of the terminal 20 determines whether or not there is an input for the displayed advertisement information (step S1801). If there is no input for the advertisement information (NO in step S1801), the process proceeds to step S1809.
  • the control unit 21 determines whether or not the displayed advertisement is related to the application (step S1802). If it is determined that the displayed advertisement is related to the application (YES in step S1802), the control unit 21 determines whether the application is already installed in the terminal 20 (step S1803). If the displayed advertisement is not related to the application (NO in step S1802), further advertisement information related to the advertisement information is acquired and displayed (step S1806), and the process proceeds to step S1809.
  • the advertisement information acquired here may be a still image, a moving image, or text information.
  • step S1803 it is determined whether or not the input for the advertisement information is a billing instruction to the application (step S1804).
  • the server sends a charge request including the application ID indicating which application the application is for and the user ID indicating the user of the terminal 20. It is transmitted to 10 (step S1805). As a result, the user of the terminal 20 is charged.
  • the control unit 21 acquires a guidance screen for guiding the installation of the application, and the display processing unit 212 acquires the acquired unexpected screen. Is displayed in the display area of the display unit 24.
  • the acquisition of the guidance screen is not limited, but as an example, the URL of the web content that guides the installation of the application associated with the advertisement information may or may not be acquired.
  • the advertisement information is acquired from the server 10, it may or may not be realized by acquiring the guidance information transmitted to the server 10 together with the advertisement information.
  • the input / output unit 23 determines whether or not there is an input of an installation instruction from the user (step S1807). When there is an input from the user, the input / output unit 23 transmits the input content to the control unit 21. Then, the control unit 21 determines whether the input indicates the execution of the installation of the application. When the input indicates the installation of the application (YES in step S1807), the control unit 21 acquires the installation package of the application and executes the installation (step S1808). If the input does not indicate the installation of the application (NO in step S1807), the process proceeds to step S1809.
  • the terminal 20 determines whether or not the payment has been completed (step S1809). If the settlement is not completed (NO in step S1809), the process returns to the process of step S1801, and if the settlement is completed (YES in step S1809), the process is terminated.
  • the process when the advertisement is not related to the application (from NO in step S1802 to the process in S1806) is not an essential process and may not be executed.
  • the process when the advertisement is related to the application and the application is not installed on the terminal 20 (from NO in step S1803 to the processes in steps S1807 and S1808) is not an essential process and is not executed. May be good.
  • the advertisement information is related to an application such as a game, and when the input from the user for the advertisement information is received, the billing may be executed.
  • the input for the advertisement information may be a purchase on the EC site, and the product purchased in that case is a predetermined destination (for example,).
  • the delivery to the user's home of the terminal 20) may be realized by accepting the purchase of the product.
  • the fee for the application may be paid to the server (operator) that distributes the application via the server 10, or the server (operator) that distributes the application directly from the user of the terminal 20. ) May be paid.
  • FIG. 19 is a flowchart showing an operation example of the server 10 for realizing the exchange shown in FIG.
  • the communication I / F 14 of the server 10 receives the billing request of the application from the terminal 20 (step S1901).
  • the communication I / F 14 transmits it to the control unit 11.
  • control unit 11 When the control unit 11 receives the billing request of the application, the control unit 11 specifies which application the billing request is for (step S1902). The control unit 11 identifies the application from the application ID included in the billing request.
  • control unit 11 specifies whether or not the specified application is distributed by another person (step S1903). If the specified application is distributed by itself (YES in step S1903), the user of the terminal 20 is charged from the own device (step S1904).
  • control unit 11 collects the charge amount of the application from the user and transmits the collected charge amount to the other person who distributed the application. (Step S1905), the process is terminated.
  • FIG. 20 is a diagram showing an example of a display screen when the advertisement information is an advertisement related to an application and the application has already been installed.
  • FIG. 20A is a diagram showing a display example in which the advertisement information 2001 related to the game application is displayed together with the QR code 1600 as the advertisement information.
  • the UI 2020 as shown in FIG. 20B may be displayed as an example without limitation.
  • an example is shown in the case where the game application corresponding to the advertisement information has already been installed in the terminal 20, and as can be understood from FIG. 20B, an example in which the UI 2020 asking for billing is displayed is shown.
  • the UI 2020 includes a button 2021 for answering a question and a button 2022.
  • the button 2021 that consents to execute the billing is touched.
  • the terminal 20 starts the game application and displays information indicating that the charge has been made.
  • FIG. 20C shows an example of starting the game application
  • the information indicating that the billing has been executed may be displayed while displaying the QR code 1600 without starting the game application. ..
  • the terminal 20 displays the screen shown in FIG. 20 (b) as an intention to purchase the in-game currency that can be used in the corresponding application by receiving the touch input for the advertisement information 2001 shown in FIG. 20 (a).
  • the screen as shown in FIG. 20C may be displayed.
  • FIG. 20 an example in which a charge item called "BB stone" used in the game called "BB Bonline" is purchased (charged) is shown.
  • the advertisement information is a video
  • the advertisement information of the still image is displayed at the first display, and the user inputs the touch input to the advertisement information to execute the playback of the video. It may be configured as follows.
  • the terminal 20 accepts the purchase of a product or service related to the advertising information displayed together with the QR code for QR code payment. Then, the terminal 20 displays the code information about the product to be purchased. By reading this code information, it is possible to purchase products related to the displayed advertising information.
  • the terminal 20 hides the displayed QR code 1200 instead of the barcode 1231 of the purchased product, and generates and displays a new QR code including the purchase of the purchased product. May be good. By reading this code information, it is possible to purchase products related to the displayed advertising information. l
  • the terminal 20 accepts the purchase of a product or service related to the advertising information displayed together with the QR code for QR code payment. Then, the terminal 20 transmits information about the product to be purchased to the server 10. Then, the server 10 transmits the information to the store where the user is, and when the QR code is read at the cash register, the server 10 also accepts the purchase of the additionally purchased product. As a result, when the input for purchasing the product related to the advertisement information is accepted, the product can be purchased without displaying the code information corresponding to the product.
  • the advertisement information matches the attributes of the user (gender, age, preference, etc.), or uses an advertisement relating to the place where the user exists.
  • the examples are not limited to these.
  • the advertising information may be determined in advance by the store.
  • the advertising information defined by the store may be one or a plurality.
  • the advertisement information may be an advertisement of another store different from the store where the user is.
  • the store may charge the other store by giving the other store an opportunity to advertise.
  • the store may charge the other store by giving the other store an opportunity to advertise.
  • FIG. 21 is a sequence diagram showing an example of communication between each device related to the communication system 1 when the store uses the advertisement information of another store as the advertisement information to be transmitted to the terminal 20.
  • the store A receives the request for distribution of the advertisement information B from the store B (step S2101).
  • the store A When the store A receives the request for distribution of the advertisement information B from the store B, the store A requests the association of the advertisement information B requested by the store B as the advertisement information corresponding to the beacon ID provided in the store A.
  • the association request signal to be used is transmitted to the server 10 (step S2102).
  • the position information of the terminal and the captured image captured by the camera of the store are used.
  • the configuration may be such that the position of the terminal 20 is specified and the corresponding advertising information is specified.
  • the server 10 receives the association request signal and stores the advertisement information B of the store B in the advertisement management information 700 as the advertisement information to be transmitted to the terminal 20 existing in the store A (step S2103). ).
  • the terminal 20 receives the beacon signal from the beacon transmitter in the store A (step S2104), and transmits the advertisement request signal including the beacon ID of the store A to the server 10 (step S2105).
  • the server 10 When the server 10 receives the advertisement request signal from the terminal 20, it identifies that the beacon ID belongs to the store A, and transmits the advertisement information B of the corresponding store B to the terminal 20 (step S2106).
  • the terminal 20 receives the advertisement information B of the store B and displays it (step S2107).
  • FIG. 22 is a flowchart showing an operation example of the server 10 for realizing the exchange shown in FIG.
  • the communication I / F14 of the server 10 determines whether or not the association request signal has been received from the information processing device of the store A (step S2201).
  • the associated request signal includes the beacon ID of the beacon transmitter of the store A and the advertisement information desired to be associated.
  • the advertisement information may or may not include information indicating that the advertisement is for the store B, which is different from the store A.
  • the communication I / F 14 transmits the received association request signal to the control unit 11. If the association request signal is not received (NO in step S2201), the process proceeds to step S2203.
  • the control unit 11 associates the beacon ID included in the received associated request signal with the advertisement information, stores it in the advertisement management information 700 of the storage unit 15 (step S2202), and ends the process.
  • the communication I / F 14 of the server 10 determines whether or not the advertisement request signal has been received from the terminal 20 (step S2203).
  • the advertisement request signal is received (YES in step S2203)
  • the advertisement request signal is transmitted to the control unit 11. If the advertisement request signal is not received (NO in step S2203), the process ends.
  • the control unit 11 extracts the beacon ID included in the advertisement request signal. Then, the advertisement information corresponding to the beacon ID is specified from the advertisement management information 700 (step S2204).
  • control unit 11 transmits the specified advertisement information (advertisement of the store B) to the terminal 20 via the communication I / F 14 (step S2205), and ends the process.
  • the description thereof will be omitted. Further, since the information processing devices of the store A and the store B are the same as those of a general PC, detailed description of their configurations and processes will be omitted.
  • the store A accepts a request from another store B and requests the server 10 to associate the advertisement information B of the store B with the beacon ID of the beacon transmitter provided in its own store.
  • the server 10 associates the advertisement information of the store B with the advertisement of the store A, so that the advertisement information of the other store can be transmitted to the terminal 20 in the own store and cooperates with the advertisement of the other store. can do.
  • the communication I / F 22 of the terminal 20 may be composed of a plurality of communication units, and is not limited, but as an example, a first communication unit that receives a beacon signal transmitted from the beacon transmission unit 414 and a first communication unit. It may be composed of a second communication unit that transmits the beacon ID or the beacon signal included in the received beacon signal to the server 10 as it is. At this time, the first communication unit and the second communication unit may perform communication according to the same communication standard, or may perform communication according to different communication standards. When communicating according to different communication standards, it is possible to provide a terminal 20 capable of supporting a plurality of communication standards.
  • Communication system 10 Server 11 Control unit 111 Message processing unit 112 Advertising processing unit 12 Input / output unit 13 Display unit 14 Communication I / F (communication unit) 15 Storage unit 20 Terminal 21 Control unit 211 Message processing unit 212 Display processing unit 213 QR code processing unit 22 Communication I / F 23 Input / output unit 231 Touch panel 232 Microphone 233 Speaker 234 Camera 24 Display unit (display) 25 Location information acquisition unit 28 Storage unit 30 Network

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  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé d'affichage de terminal pour exécuter un processus se rapportant au règlement, le procédé comprenant : sur la base d'une entrée sur un terminal par un utilisateur du terminal, l'affichage, dans une région d'affichage du terminal, de premières informations de code pour exécuter le processus se rapportant au règlement ; la réception d'informations publicitaires relatives à une publicité provenant d'une unité de communication du terminal ; et l'affichage, dans la région d'affichage dans laquelle les premières informations de code sont affichées, de la publicité sur la base des informations publicitaires.
PCT/JP2020/048966 2019-12-27 2020-12-25 Procédé d'affichage de terminal, programme, terminal et procédé de traitement d'informations de serveur WO2021132650A1 (fr)

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JP2019239769A JP2021108071A (ja) 2019-12-27 2019-12-27 端末の表示方法、プログラム、端末、サーバの情報処理方法
JP2019-239769 2019-12-27

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JP7209794B1 (ja) 2021-10-20 2023-01-20 ＰａｙＰａｙ株式会社 情報処理システム、情報処理方法、およびプログラム

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JP7395133B2 (ja) 2022-02-16 2023-12-11 Ｌｉｎｅヤフー株式会社 情報処理装置、情報処理方法及びプログラム

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