WO2021075007A1 - Dispositif d'affichage de publicités - Google Patents

Dispositif d'affichage de publicités Download PDF

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Publication number
WO2021075007A1
WO2021075007A1 PCT/JP2019/040770 JP2019040770W WO2021075007A1 WO 2021075007 A1 WO2021075007 A1 WO 2021075007A1 JP 2019040770 W JP2019040770 W JP 2019040770W WO 2021075007 A1 WO2021075007 A1 WO 2021075007A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
information
display device
display
advertisement information
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Application number
PCT/JP2019/040770
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English (en)
Japanese (ja)
Inventor
聡志 澤田
和隆 岩崎
Original Assignee
ジャパンエレベーターサービスホールディングス株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
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Application filed by ジャパンエレベーターサービスホールディングス株式会社 filed Critical ジャパンエレベーターサービスホールディングス株式会社
Priority to PCT/JP2019/040770 priority Critical patent/WO2021075007A1/fr
Priority to JP2021552045A priority patent/JPWO2021075007A1/ja
Publication of WO2021075007A1 publication Critical patent/WO2021075007A1/fr

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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B66—HOISTING; LIFTING; HAULING
    • B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
    • B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators

Definitions

  • the present invention relates to an advertisement display device that displays an advertisement in an elevator basket.
  • advertisement content which is a composition of a plurality of advertisement information related to a plurality of advertisements, which is called a roll or the like, is repeatedly and periodically played on a terminal device equipped with a display to perform an advertisement.
  • a terminal device equipped with a display to perform an advertisement.
  • various technologies for advertising in the elevator basket there are various technologies for advertising in the elevator basket.
  • a technique of sequentially displaying an advertisement image on a display provided in a basket of an elevator see, for example, Patent Document 1 below.
  • Patent Document 1 a technique of sequentially displaying an advertisement image on a display provided in a basket of an elevator
  • Patent Document 2 a technique of sequentially displaying cold mode content or warm mode content according to whether the surface temperature of a user who gets into the car is higher or lower than the average value.
  • Patent Document 2 There is a technology for displaying advertisements with high serviceability according to the situation in the environment.
  • the above-mentioned conventional technique recreates the role itself when there is a change in the content of some of the multiple advertisements that organize the role. There was a problem that it was indispensable and complicated. Similarly, when stopping some of the advertisements among the plurality of advertisements that organize the role, the role itself must be recreated, which is complicated. For this reason, there is a problem that the freshness of the information to be advertised is inferior, and it is difficult to sufficiently advertise, for example, a sudden event.
  • An object of the present invention is to provide an advertisement display device capable of improving the advertising effect in the basket of an elevator in order to solve the above-mentioned problems caused by the prior art.
  • the advertisement display device is an advertisement display device having a display screen and displaying an advertisement in the basket of the elevator, and is an advertisement related to an advertisement for an elevator occupant.
  • the specific part that specifies the URL of the advertisement to be displayed and the advertisement to be displayed based on the URL specified by the specific part. It is characterized by including an acquisition unit for acquiring the advertisement information and a display control unit for displaying an advertisement on the display screen based on the advertisement information acquired by the acquisition unit.
  • the advertisement display device is characterized in that, in the above invention, the display control unit starts displaying the advertisement after the acquisition of the advertisement information by the acquisition unit is completed.
  • the advertisement display device is characterized in that, in the above invention, the display control unit starts displaying the advertisement before the acquisition of the advertisement information by the acquisition unit is completed.
  • the advertisement display device is determined based on the contract established by the acquisition unit between the manager of the own device or the elevator and the advertiser, which is associated with each URL in the above invention. It is characterized in that the advertisement information before the lapse of the contract period is acquired based on the information regarding the contract period.
  • the advertisement display device According to the advertisement display device according to the present invention, it is possible to improve the advertising effect in the elevator basket.
  • FIG. 1 is an explanatory diagram showing a system configuration of an advertising system including an advertisement display device according to an embodiment of the present invention.
  • FIG. 2 is an explanatory diagram showing an example of installation of an advertisement display device according to an embodiment of the present invention.
  • FIG. 3 is an explanatory diagram showing an example of the appearance of the advertisement display device according to the embodiment of the present invention.
  • FIG. 4A is a block diagram showing an example of the hardware configuration of the advertisement display device according to the embodiment of the present invention.
  • FIG. 4B is a block diagram showing an example of the hardware configuration of the advertisement management server.
  • FIG. 5A is an explanatory diagram showing an example of an advertisement management database.
  • FIG. 5B is an explanatory diagram showing an example of the advertisement management table.
  • FIG. 6 is a block diagram showing an example of the functional configuration of the advertisement display device according to the embodiment of the present invention.
  • FIG. 7 is a flowchart showing a processing procedure of the advertisement display device according to the present invention.
  • FIG. 1 is an explanatory diagram showing a system configuration of an advertising system including an advertisement display device according to an embodiment of the present invention.
  • the advertisement system 100 of the embodiment according to the present invention includes an advertisement management server 110 and an advertisement display device 120.
  • the advertisement management server 110 includes an advertisement management database that stores advertisement information and the like related to advertisements for the occupants of the elevator 130 (see FIG. 5A).
  • the advertisement management server 110 is connected to a network 101 such as the Internet.
  • the advertisement information may be stored in the advertiser's terminal device 140, for example.
  • the advertisement management server 110 and the advertiser's terminal device 140 can be realized by, for example, a general-purpose server computer device. Further, the advertiser's terminal device 140 may be an information terminal device that can be connected to a network 101 such as a general-purpose personal computer or a smartphone.
  • the advertisement display device 120 is connected to the advertisement management server 110 via the network 101, and has a communication function for wirelessly or wired communication with the advertisement management server 110.
  • the advertisement display device 120 can be realized by, for example, a tablet-type terminal device.
  • the tablet-type terminal device may be realized by a commercially available product instead of an elevator-dedicated product.
  • the advertisement display device 120 is installed in the car 131 of the elevator 130.
  • the elevator 130 is installed in a multi-story building or the like, and is provided with a hoistway that penetrates each floor in the building along the vertical direction.
  • the basket 131 is provided so as to be able to move up and down in the hoistway, and carries people and articles.
  • One basket 131 is provided for each hoistway.
  • the hoistway is provided with a drive mechanism 132 that is involved in the raising and lowering operation of the basket 131.
  • the drive mechanism 132 can be provided on the upper part of the hoistway, for example, and is composed of a hoisting machine 132a, a rope 132b, a counterweight 132c, and the like. Further, the drive mechanism 132 further includes an electromagnetic brake and a speed governor (both of which are not shown).
  • the basket 131 is provided with an operation panel 133.
  • the operation panel 133 includes a group of operation buttons including various operation buttons, a display for displaying the floor on which the basket 131 is located, and the like (see FIG. 2). Further, the operation panel 133 is provided with a microphone and a speaker (both of which refer to FIG. 4), and realizes the function of an intercom.
  • the operation panel 133 includes a control board for the operation panel 133.
  • a door 134a is provided at a position (landing) 134 corresponding to each floor in the hoistway.
  • the door 134a provided at the landing 134 is locked by a device called an interlock or the like.
  • the motor (not shown) provided in the basket 131 is driven while the elevator 130 has arrived at the stop floor, the drive mechanism portion of the door 131a of the basket 131 and the interlock engage with each other to release the lock by the interlock. Then, the door 131a and the door 134a are interlocked to open and close.
  • An operation panel 135 is installed at each platform 134.
  • Each of the operation panels 135 is provided with a landing call button, a display for displaying the floor on which the basket 131 is located, and the like (all of which are not shown).
  • the operation panel 135 provided at each landing 134 is provided with a control board for the operation panel 135, respectively.
  • the elevator 130 includes a control board 136 that drives and controls each part of the elevator 130.
  • the control board 136 drives and controls the hoisting machine 132a to raise and lower the basket 131.
  • the control board 136 is connected to, for example, a control board for the operation panel 133 and a control board for the operation panel 135, and signals between the control board for the operation panel 133 and the control board for the operation panel 135. To send and receive.
  • the control board 136 may be connected to a management server computer (not shown) installed at a remote location of the elevator 130 via a network 101.
  • the management server computer can monitor the operation of the elevator 130 or remotely control the elevator 130 via the control board 136 by performing wireless or wired communication with the control board 136.
  • FIG. 2 is an explanatory diagram showing an example of installation of the advertisement display device 120 according to the embodiment of the present invention.
  • FIG. 2 shows the inside of the basket 131 of the elevator 130.
  • the operation panel 133 is provided on the inner surface of the car 131 and on the same surface as the door 131a of the entrance / exit portion where the occupant enters and exits the car 131.
  • the operation button group 133a of the operation panel 133 includes, for example, a destination floor button, a door open / close button, an emergency button, and the like.
  • the display 133b displays the floor or the like on which the basket 131 is located.
  • Each of the advertisement display devices 120 includes a housing 201.
  • a display screen 202 and a lens 203 are provided on one side of the housing 201.
  • the housing 201 provided with the display screen 202 has a flat plate-shaped appearance.
  • the display screen 202 has a rectangular shape that is long in the horizontal direction, and displays, for example, information and advertisements related to the operation of the elevator 130.
  • the display screen 202 is realized by a liquid crystal display (LCD: Liquid Crystal Display), an organic EL (Electro-Lumisensence) display, a 7-segment display, or the like.
  • the lens 203 constitutes a photographing device (see reference numeral 403 in FIG. 4) together with an image pickup device (not shown).
  • the photographing device may include one or a plurality of lenses between the lens 203 and the image pickup device, a movable mechanism for moving at least one lens of the plurality of lenses 203 along the optical axis direction, and the like. ..
  • the photographing device is realized by an AF unit that focuses by a passive method such as contrast AF (AutoFocus) or phase difference AF.
  • the photographing device photographs a preset photographing range in the basket 131.
  • the advertisement display device 120 On the front surface, it is possible to surely create an opportunity for the occupant to face the advertisement display device 120. By facing the occupant and the advertisement display device 120, the face of the occupant can be photographed without being obstructed by baggage or the like.
  • the advertisement display device 120 by providing the advertisement display device 120 near the ceiling 204, the occupant can easily see the display screen 202 without being obstructed by baggage or the like. As a result, it is possible to exert a high advertising effect on the advertisement displayed on the display screen 202. Further, by providing the advertisement display device 120 near the ceiling 204, the occupant in the basket 131 takes a posture of raising his / her face to see the display screen 202. As a result, the facial expression of the occupant can be reliably photographed.
  • the advertisement display device 120 by providing the advertisement display device 120 near the ceiling 204, the occupant cannot easily touch the advertisement display device 120 even if he / she reaches out in a normal state. Therefore, it is possible to prevent the occupant from inadvertently touching, tampering with, or destroying the advertisement display device 120.
  • the advertisement display device 120 may be provided on the back wall or the side wall (inner wall) instead of the front wall (inner wall) as shown in FIG.
  • the advertisement display device 120 may be provided on the front surface and the back surface of the basket 131, respectively. As a result, the occupant can see the advertisement display device 120 when entering the basket 131 and when exiting the basket 131.
  • the advertisement display device 120 is provided on either the back surface or the side wall surface, it is preferable that the advertisement display device 120 is provided at an upper position close to the ceiling 204.
  • the advertisement display device 120 may be installed at any position in the basket 131, and the size of the basket 131 (capacity), the height of the basket 131, the shape of the basket 131 (the floor is square or rectangular, etc.), It can be installed at the optimum position in consideration of the type of elevator 130 (see-through type, with or without mirror on the wall surface), type of outer door (with or without window), and the like.
  • the advertisement display device 120 can be retrofitted after the elevator 130 is installed. Further, the advertisement display device 120 may be allowed to freely change its installation position after installation.
  • the advertisement display device 120 can be installed, for example, by screwing it to the inner wall surface of the basket 131. By screwing the advertisement display device 120 to the inner wall surface, it is possible to reliably prevent the advertisement from falling.
  • the screwing may be applied not only to the inner wall surface but also to the ceiling 204 of the basket 131 via a stay or the like.
  • the advertisement display device 120 may be installed by a method other than screwing (for example, using a magnet or an adhesive tape).
  • the advertisement display device 120 When the advertisement display device 120 is retrofitted, the advertisement display device 120 may be provided with an outlet plug 205. Further, the basket 131 may be provided with a plug socket 206 that accepts the insertion of the outlet plug 205.
  • the plug socket 206 constitutes a wiring plug connector together with the outlet plug 205 by inserting the outlet plug 205. Specifically, for example, an A type plug socket widely used in Japan can be used.
  • the plug socket 206 is not limited to the A type. Specifically, for example, a B3 type or C type plug socket widely used in India or Indonesia may be used, or a BF type plug socket widely used in Hong Kong or the like may be used.
  • the plug socket 206 an SE type plug socket widely used in South Korea or the like may be used, or an O type plug socket widely used in Taiwan or the like may be used.
  • the elevator 130 is available from various types such as A type, B type, C type, B3 type, BF type, SE type, and O type. It is preferable to use any type of plug socket according to the installation area.
  • the plug socket 206 is electrically connected to the electric circuit of the substrate which is outside the basket 131 and is housed in the basket upper box provided on the ceiling 204 of the basket 131. As a result, power can be supplied to the electric device connected to the plug socket 206 via the plug socket 206.
  • the plug socket 206 is not limited to the one directly connected to the terminal of the electric circuit of the board housed in the box on the basket, and may be connected to the power line connected to the terminal. When connecting the plug socket 206 to such a power line, a branching connector can be provided on the power line, and the plug socket 206 can be connected to the connector.
  • FIG. 2 shows an example in which the plug socket 206 is provided on the upper side of the side surface of the basket 131 or on the ceiling surface of the basket 131.
  • One plug socket 206 may be provided in one basket 131, or a plurality of plug sockets 206 may be provided in one basket 131. When a plurality of plug sockets 206 are provided in one basket 131, the plurality of plug sockets 206 may be arranged side by side or dispersed in a plurality of places. The plug socket 206 may be arranged, for example, so that the plug socket 206 is located on the same surface as the inner wall surface (ceiling surface) of the basket 131.
  • the basket 131 may be provided with a plug seat, which is not shown, instead of the plug socket 206.
  • the plug seat has a function of supplying power supplied from an electric circuit housed in a box on a basket (not shown) to an advertisement display device 120 connected to the plug seat.
  • the resectorable may include wiring for signal transmission in addition to wiring for power supply.
  • the resectorable that realizes the plug seat is preferably realized by a hot plug that can be inserted and removed during the operation of the advertisement display device 120 connected to the resectorable.
  • the resectorable that realizes the plug seat may further supply power to the advertisement display device 120 via a control circuit (not shown).
  • the plug seat may be realized by, for example, a USB connector.
  • the USB connector as a resectorable that realizes the plug seat can be realized by resectorable of various known USB connectors such as a USB Type-A connector, a Micro USB connector, a Micro USB Type-B connector, and a USB Type-C connector. Can be done.
  • the resectorable that realizes the plug seat is not limited to the USB interface connector (resectorable), for example, an IEEE 1394 connector, a PS / 2 connector, a D-Sub connector, a DIN connector, a coaxial connector, and various other known connectors. It may be realized by the connector for communication of.
  • One resectorable that realizes the plug seat may be provided in one basket 131, or a plurality of resectors may be provided in one basket 131.
  • the number of types of communication I / F connectors may be one type or a plurality of types.
  • the resectorable that realizes the plug seat can be arranged, for example, so that the end of the resectorable is located on the same surface as the inner wall surface of the basket 131. Further, the resectorable that realizes the plug seat may, for example, have the end portion of the resectorable protruding from the inner wall surface of the basket 131 to the inside of the basket 131, and is arranged at a position recessed from the inner wall surface of the basket 131. May be good.
  • FIG. 3 is an explanatory diagram showing an example of the appearance of the advertisement display device 120 according to the embodiment of the present invention. As shown in FIG. 3, the display screen 202 of the advertisement display device 120 forms a rectangular shape that is long in the horizontal direction.
  • the display screen 202 may be displayed from a plurality of areas (four in this embodiment) such as a security camera image display area 302, a management information display area 303, various information display areas 304, and an advertisement display area (advertisement area) 305. It may be configured. In this way, by dividing the display into four areas and displaying the information, various information can be efficiently transmitted to the occupants.
  • the security camera image display area 302, the management information display area 303, and various information display areas 304 are provided in an inverted "L" shape from the upper side to the right side so as to surround the rectangular advertisement display area 305 on the lower left side of the display screen 202. Has been done.
  • the security camera image display area 302 is provided on the left side, and subsequently, the management information display area 303 is provided horizontally.
  • an image taken by a photographing device provided with a lens 203 arranged below the display screen 202 may be displayed in real time.
  • this management information display area 303 if the message is long, the message is displayed so as to flow from the right side to the left side.
  • the management information display area 303 is provided on the upper side of the display screen 202 because the upper side of the display screen 202 is easy for the occupant to see, and therefore relatively important management information can be reliably transmitted to the occupant.
  • various information display areas 304 are provided vertically on the right side surface to display various information to be notified to the occupants of the elevator 130, such as weather forecast, traffic information, and news as shown in FIG.
  • various information display areas 304 when displaying a large amount of information, it may be displayed so as to flow from the lower side to the upper side.
  • the information for the new region when displaying the weather forecast for each region, the information for the new region may be displayed sequentially from the bottom, and the information for the old region may be moved upward and then deleted. On the contrary, it may be displayed so as to flow from the upper side to the lower side. Further, it may be displayed so as to flow to either the left or right.
  • the display form can be changed depending on the content of the information to be displayed.
  • the boundary between the management information display area 303 and various information display areas 304 does not have to be clearly separated. Thereby, the management information display area 303 can be lengthened to the right side, and the various information display areas 304 can be lengthened to the upper side according to the display situation. Further, depending on the information to be displayed, the management information display area 303 and various information display areas 304 can be used as a series.
  • the display screen 202 By laying out the display screen 202 in this way, it is possible to convey other information to the occupants at the same time while displaying the advertisement.
  • the display screen 202 usually has a layout as shown in FIG. 3, but this layout may be changed depending on the situation. For example, in the event of an emergency such as a breakdown of the elevator 130, the advertising area may be erased to display necessary information. Further, as an advertisement display effect, the entire surface of the display screen 202 may be an advertisement display.
  • FIG. 4A is a block diagram showing an example of the hardware configuration of the advertisement display device 120 according to the embodiment of the present invention.
  • the advertisement display device 120 includes a CPU 401, a memory 402, a photographing device (camera) 403, a communication interface (I / F) 404, a display screen (display) 202, a speaker 405, and the like. It includes a microphone 406, a vibration sensor 407, and an illuminance sensor 408.
  • Each component 401 to 408 is connected by a bus 400.
  • the CPU 401 controls the entire device of the advertisement display device 120 by executing the program stored in the memory 402.
  • the memory 402 can store a program executed by the CPU 401 and various information including an advertisement management table (see FIG. 5B).
  • the memory 402 may be an IC memory, an SSD (Solid State Drive), or the like, in addition to the hard disk memory.
  • the memory 402 may be a memory card that can be attached to and detached from the advertisement display device 120 via a card slot provided in the advertisement display device 120.
  • the function of the memory card can be realized by an IC card such as an SD (Secure Digital) memory card.
  • SD Secure Digital
  • the memory card may realize its function by an external hard disk, a USB memory, an SSD, or the like.
  • the photographing device 403 includes an image pickup element, and acquires image information (shooting data) by converting the light received by the image pickup element through the lens 203 into an electric signal.
  • the photographing device 403 may capture a still image or may capture a moving image.
  • the moving image includes a continuous reproduction of still images taken at predetermined time intervals.
  • the image information may be compressed by a standard of a predetermined video / audio data compression method (for example, MPEG (Moving Picture Experts Group) or the like).
  • the communication I / F 404 is an interface for connecting the advertisement display device 120 and a network 101 such as the Internet through a communication line, controls the interface between the network 101 and the inside of the advertisement display device 120, and inputs data from an external device. And control the output of data to external devices.
  • Communication I / F404 is, for example, a wireless interface using Wi-Fi (registered trademark). Further, the communication I / F404 may be a wireless communication interface such as a mobile phone line (for example, LTE (Long Term Evolution), PHS (Personal Handy-phone System)), or a wired communication such as a modem or a LAN adapter. A communication interface can be adopted. Further, the elevator 130 may be connected to a network 101 possessed for remote monitoring or the like, and information may be transmitted / received via the network 101. Further, the communication I / F 404 may be realized by, for example, a USB interface.
  • the display screen 202 is realized by a liquid crystal display (LCD: Liquid Crystal Display), an organic EL (Electro-Lumisensence) display, a 7-segment display, or the like.
  • the speaker 405 vibrates the diaphragm by an electric signal which is an audio signal to generate sound. Further, the speaker 405 may be an output terminal that outputs an audio signal, and an external speaker may be connected to the output terminal to generate sound.
  • Microphone 406 collects the sound in the basket 131.
  • the vibration sensor 407 detects the vibration of the basket 131.
  • the vibration sensor 407 can be realized by, for example, an acceleration sensor or the like.
  • the illuminance sensor 408 detects the illuminance (brightness) in the basket 131.
  • the illuminance sensor 408 can be realized by using, for example, a phototransistor or a photodiode.
  • the advertisement display device 120 may include a memory card I / F, an input / output device, a power supply control unit, a GPS receiver, and the like.
  • the memory card I / F is an interface connected to the advertisement display device 120 via the card slot.
  • the memory card I / F controls the internal interface between the memory card and controls the input of data from the memory card and the output of data to the memory card.
  • the input / output device can be realized by, for example, a key or a button for inputting characters, numbers, various instructions, and the like. Further, the input / output device may be realized by a microphone, a display (touch panel), a connection terminal to which another information processing device can be connected, or the like.
  • the power supply control unit includes an outlet plug and a cable that receive power supply from the outside, and a voltage adjustment unit provided inside the advertisement display device 120 that adjusts the voltage of the supplied power supply. Further, the advertisement display device 120 may include a battery such as a lithium battery.
  • the GPS receiver receives radio waves from three or five GPS satellites, receives radio waves from GPS satellites, and outputs GPS positioning data in order to obtain a geometrical position with the GPS satellites.
  • the GPS receiver can grasp the current position of the advertisement display device 120.
  • FIG. 4B is a block diagram showing an example of the hardware configuration of the advertisement management server 110.
  • the advertisement management server 110 includes a CPU 411, a memory 412, and a communication I / F 413. Each component 411 to 413 is connected by a bus 410.
  • the CPU 411 controls the entire device of the advertisement management server 110 by executing the program stored in the memory 412.
  • the memory 412 stores various information including a program executed by the CPU 411 and an advertisement management database.
  • the memory 412 can be realized by, for example, a hard disk memory, an SSD, an IC memory, or the like.
  • the communication I / F 413 is an interface that connects the advertisement management server 110 and the network 101 through a communication line, controls the interface between the network 101 and the inside of the advertisement management server 110, inputs data from an external device, and is an external device. Controls the output of data to.
  • FIG. 5A is an explanatory diagram showing an example of an advertisement management database.
  • the advertisement management database can be provided in the memory 412 of the advertisement management server 110, for example.
  • the advertisement management database 510 includes fields of an identification ID, a URL (Uniform Resource Locator), a file name, a contract period, and an advertisement target condition.
  • a URL Uniform Resource Locator
  • records are constructed by setting information in each field. Specifically, one record is configured by setting information corresponding to the corresponding identification ID field, URL field, file name field, contract period field, and advertisement target condition field, respectively.
  • the identification ID indicates an identifier that uniquely identifies each record.
  • the URL indicates the URL of the advertisement information.
  • the file name indicates the file name of the advertisement information.
  • the advertisement information is information for displaying an advertisement on the display screen 202 of the advertisement display device 120, and can be realized by, for example, an image file such as a still image or a moving image.
  • the advertisement information may be an HTML file, or may be composed of an image file and an HTML file.
  • the advertising information may include audio information.
  • the advertisement information can be stored in the memory 412 of the advertisement management server 110, for example.
  • the advertisement information is not limited to the memory 412 of the advertisement management server 110, and may be stored in a storage device on the network 101 accessible to the advertisement management server 110. Specifically, the advertisement information may be stored in, for example, the advertiser's terminal device 140.
  • a pre-assigned URL is set for each advertisement information.
  • the URL is assigned to the advertiser (for each contract) by the administrator of the advertisement management server 110 or the like each time a contract is concluded with the advertiser or a file name related to the advertisement information is determined.
  • the administrator of the advertisement management server 110 sets the URL for the advertisement information.
  • the advertiser may set the URL for the advertisement information.
  • Advertising information may include privilege information regarding benefits.
  • the privilege information regarding the privilege is, for example, an advantage that only the occupant of the elevator 130 can be provided and no other person can be provided. Specifically, it includes discounts and special treatment for products and services provided by advertisers.
  • the privilege information may be a discount coupon for a product or service.
  • the privilege information includes at least the elevator 130 displaying the advertisement, the building in which the elevator 130 is installed (apartment or office building), and the area where the building exists (area specified by address classification or distance classification, etc.). Information that identifies any one may be included.
  • the information that identifies the elevator 130 may be, for example, an address or a telephone number, and is given to each elevator 130 when the elevator management company manages each elevator 130. It may be an ID number or the like. Further, the information for identifying the building in which the elevator 130 is installed may be, for example, the name, address, telephone number of the building in which the elevator 130 is installed, or the elevator management company. It may be an ID number or the like given to each building when managing each elevator 130.
  • the information that identifies the area where the building where the elevator 130 is installed is specifically based on the unit of the address of the building (such as 1-chome, XX town) and the latitude and longitude information of the location of the building. It may be an area centered on (such as within a radius of XX m) or an area centered on the nearest transportation system (such as a subway station) from the location of the building.
  • the contract period is determined based on the contract concluded between the manager of the own device or the elevator 130 and the advertiser. Specifically, the contract period is determined, for example, by the contract start date and the contract expiration date. Alternatively, the contract period may be determined by the contract start date and the length of the contract period (“1 month”, “3 months”, etc.).
  • Advertisement target conditions indicate the conditions for displaying advertisements.
  • the advertising target conditions may be set depending on the area where the elevator 130 is installed, such as "in the 23 wards of Tokyo” and “Chuo-ku, Tokyo", such as “residential” and "office building”. As described above, it may be set according to the purpose and scale of the building in which the elevator 130 is installed.
  • the advertising target condition is specified by the advertiser, for example. Advertising target conditions may not be set. When the advertisement target condition is not set, all the advertisement display devices 120 can be the display target of the advertisement.
  • the area where the elevator 130 where the advertisement display device 120 is installed and the purpose and scale of the building where the elevator 130 is installed are assigned to each elevator 130 in the memory 412 of the advertisement management server 110, for example.
  • Each identification ID is stored in advance.
  • the memory 412 of the advertisement management server 110 further stores the identification ID assigned to each elevator 130 and the identification ID of the advertisement display device 120 installed in the elevator 130 in association with each other. Thereby, it is possible to specify which advertisement is displayed on which advertisement display device 120.
  • the information stored in the advertisement management database 510 is appropriately updated by, for example, the administrator of the advertisement management server 110. Specifically, the administrator of the advertisement management server 110, for example, associates the advertisement information (data1, data2, ...) Passed by the advertiser with the corresponding URL, so that the information stored in the advertisement management database 510 is stored. To update. In addition, the information stored in the advertisement management database 510 is updated by appropriately deleting the advertisement information whose contract period has expired.
  • the advertisement management database 510 is not limited to the one provided in the memory 412 of the advertisement management server 110.
  • the advertisement management database 510 may be provided in, for example, an external storage device capable of communicating with the advertisement management server 110, instead of the memory 412 of the advertisement management server 110.
  • the advertisement management database 510 may be distributed to the memory 412 of the advertisement management server 110 and the external storage device capable of communicating with the advertisement management server 110.
  • FIG. 5B is an explanatory diagram showing an example of the advertisement management table.
  • the advertisement management table is provided, for example, in a place where the CPU 401 can search without going through the network 101.
  • the advertisement management table can be provided, for example, in the memory 402 of the advertisement display device 120.
  • the advertisement management table 520 has fields for identification ID, URL, file name, and contract period.
  • a record is configured by setting information in each field. Specifically, one record is configured by setting information corresponding to the corresponding identification ID field, URL field, file name field, and contract period field, respectively.
  • the advertisement display device 120 accesses the advertisement management server 110 periodically or at a predetermined timing set in advance, acquires a record corresponding to the own device from the records stored in the advertisement management database 510, and advertises. Update management table 520. Specifically, the advertisement display device 120 outputs, for example, an acquisition request of the advertisement management table 520 to the advertisement management server 110 together with the identification ID assigned to the own device. The advertisement management server 110 extracts the corresponding record from the advertisement management database 510 in response to the acquisition request of the advertisement management table 520, and outputs a response including the extracted record to the corresponding advertisement display device 120.
  • the advertisement display device 120 may acquire only the records corresponding to the contract period among the records stored in the advertisement management database 510. As a result, the field of the contract period in the advertisement management table 520 becomes unnecessary, and the storage capacity occupied by the advertisement management table 520 in the memory 402 can be suppressed.
  • FIG. 6 is a block diagram showing an example of the functional configuration of the advertisement display device 120 according to the embodiment of the present invention.
  • the advertisement display device 120 includes a control unit (specific unit) 601, an advertisement information acquisition unit 602, an advertisement information storage unit 603, and an advertisement information display control unit 604.
  • the control unit 601 controls the entire advertisement display device 120. Specifically, the control unit 601 can realize its function by, for example, the CPU 401 shown in FIG. 4A executing a program stored in the memory 402 or the like.
  • the control unit 601 specifies, for example, the URL of the advertisement to be displayed. Specifically, the control unit 601 refers to the advertisement management table 520 and refers to the URL corresponding to the currently displayed advertisement (or the advertisement displayed immediately before when the display of the advertisement is currently stopped). The URL of the next order is specified as the URL of the advertisement to be displayed.
  • the URL corresponding to the currently displayed advertisement is "https://www.jes.jp/index/data1”
  • the identification ID included in the advertisement management table 520 Among them, the URL "https://www.jes.jp/” corresponding to the identification ID "LF3" including the next largest number "3” after the number "1” included in the identification ID "LF1” corresponding to the URL.
  • “index / data3” is specified as the URL of the advertisement to be displayed.
  • the advertisement information acquisition unit 602 acquires advertisement information related to the advertisement to be displayed based on the URL specified by the control unit (specific unit) 601. Specifically, the advertisement information acquisition unit 602 can realize its function by, for example, the communication I / F 404 shown in FIG. 4A.
  • the advertisement information acquisition unit 602 can acquire advertisement information from an advertisement management server 110, an advertiser's terminal device 140, or the like (not shown) via the network 101. Further, the advertisement information acquisition unit 602 may acquire advertisement information from an information terminal device such as a smartphone provided by the occupant of the elevator 130.
  • the advertisement information acquisition unit 602 acquires the corresponding advertisement information when, for example, the display of the advertisement information related to the displayed advertisement is nearing the end. Alternatively, the advertisement information acquisition unit 602 may acquire the corresponding advertisement information when, for example, the display of the advertisement related to one advertisement information is completed. Alternatively, the advertisement information acquisition unit 602 may acquire the corresponding advertisement information according to the free storage capacity in the advertisement information storage unit 603, for example. The advertisement information acquisition unit 602 may acquire the advertisement information by a progressive download method or may acquire the advertisement information by a streaming method (on-demand type), for example.
  • the advertisement information acquisition unit 602 refers to, for example, the advertisement management table 520, and acquires the advertisement information related to the advertisement whose current time is included in the contract period. This is not the case when the advertisement management table 520 includes only the URL corresponding to the contract period, and the advertisement information acquisition unit 602 corresponds to the URL specified by the advertisement information acquisition unit 602 without making a judgment regarding the contract period. Get advertising information.
  • the advertisement information storage unit 603 stores the advertisement information acquired by the advertisement information acquisition unit 602. Specifically, the advertisement information storage unit 603 can realize its function by, for example, the memory 402 shown in FIG. 4A.
  • the advertisement information storage unit 603 may store the advertisement information acquired by the advertisement information acquisition unit 602 as it is, or the advertisement information once acquired by the advertisement information acquisition unit 602 can be displayed by the control unit 601 for display. You may try to memorize the processed one.
  • the advertisement information storage unit 603 does not store a large amount of advertisement information at the same time, but stores, for example, only one advertisement information to be displayed. As a result, the storage capacity of the memory 402 that realizes the function of the advertisement information storage unit 603 can be suppressed.
  • the advertisement information storage unit 603 may store the advertisement information related to the advertisement being displayed and a predetermined number (for example, one) of advertisement information to be displayed next to the advertisement. This also makes it possible to suppress the storage capacity of the memory 402 that realizes the function of the advertisement information storage unit 603, as compared with the case where the advertisement display device 120 stores all the advertisements to be displayed.
  • the advertisement information storage unit 603 deletes the advertisement information related to the advertisement whose display has ended.
  • the advertisement information storage unit 603 deletes the advertisement information related to the displayed advertisement, for example, when the display of one advertisement is finished and the display of the next advertisement is started.
  • the advertisement information storage unit 603 may update (overwrite) the advertisement information related to the advertisement whose display has ended with the subsequently acquired advertisement information.
  • the advertisement information storage unit 603 stores the advertisement information acquired by the advertisement information acquisition unit 602, for example, in impression units. In this case, the advertisement information storage unit 603 stores the advertisement information for one impression related to the advertisement until the display of the advertisement for one impression is finished, and the display of the advertisement is finished when the display of the advertisement is finished. Delete (update) the advertising information related to.
  • the advertisement information storage unit 603 may store the advertisement information acquired by the advertisement information acquisition unit 602 in packet units instead of storing it in impression units. In this case, the advertisement information storage unit 603 deletes (updates) the stored advertisement information in units of packets provided for display.
  • the advertisement information display control unit 604 displays an advertisement on the display screen 202 based on the advertisement information acquired by the advertisement information acquisition unit 602 and stored in the advertisement information storage unit 603. Specifically, the advertisement information display control unit 604 can realize its function by, for example, the CPU 401 shown in FIG. 4A executing a program stored in the memory 402 or the like.
  • the advertisement information display control unit 604 is, for example, when the advertisement information storage unit 603 stores the advertisement information related to the advertisement for one impression, that is, when the advertisement information related to the advertisement to be displayed is downloaded. In addition, the advertisement is displayed (downloaded and played back) on the display screen 202. That is, the advertisement information display control unit 604 starts displaying the advertisement after the acquisition of the advertisement information by the advertisement information acquisition unit 602 is completed.
  • the advertisement information display control unit 604 constitutes a plurality of advertisement information related to the advertisement for one impression in the advertisement information storage unit 603.
  • the advertisement may be displayed on the display screen 202, that is, the streaming reproduction may be performed. That is, the advertisement information display control unit 604 starts displaying the advertisement before the acquisition of the advertisement information for one impression by the advertisement information acquisition unit 602 is completed.
  • the advertisement information display control unit 604 may display the advertisement information stored in the advertisement information storage unit 603 on the display screen 202, and the advertisement information stored in the advertisement information storage unit 603 may be displayed in the control unit 601. After being processed by, it may be displayed on the display screen 202.
  • the advertisement information display control unit 604 may display the management information of the elevator 130 such as the maintenance schedule on the display screen 202 in place of the advertisement information or, as shown in FIG. 3, together with the advertisement information.
  • the management information is appropriately transmitted to the advertisement display device 120 by, for example, the administrator of the elevator 130.
  • the management information may include information indicating a period (display start date / time, display end date / time, etc.) for displaying the management information on the display screen 202.
  • the advertisement information display control unit 604 may display the management information on the display screen 202 instead of the advertisement information, or may display the management information together with the advertisement information on the display screen 202.
  • the management information is displayed on the display screen 202 together with the advertisement information
  • the advertisement information and the management information are displayed at the same time on one display screen 202.
  • the display screen 202 is divided into a plurality of areas, advertisement information is displayed in one area, and management information is displayed in another area.
  • the management information may be superimposed and displayed on a part of the advertisement information.
  • FIG. 7 is a flowchart showing a processing procedure of the advertisement display device 120 according to the present invention. In the flowchart of FIG. 7, first, it waits until it is time to acquire the advertisement information (step S701: No).
  • step S701 for example, when the display of the advertisement related to one advertisement information is completed, or when the display end of the advertisement information related to the displayed advertisement is approaching, it is determined that it is the acquisition timing of the advertisement information. To do.
  • step S701 for example, based on the free storage capacity in the memory 402, when the free storage capacity becomes equal to or less than a preset predetermined threshold value, it may be determined that it is the acquisition timing of the advertisement information.
  • step S701 when it is the timing to acquire the advertisement information (step S701: Yes), the advertisement management table 520 is searched (step S702) and the corresponding URL is specified (step S703).
  • step S703 for example, the URL of the next order of the URL associated with the advertisement information related to the currently displayed advertisement is specified as the URL of the advertisement to be displayed.
  • the URL of the advertisement to be displayed is the URL of the next order of the URL associated with the advertisement information related to the advertisement displayed immediately before. Identify as.
  • step S704 the advertisement information is acquired based on the URL specified in step S703 (step S704).
  • step S704 based on the URL specified in step S703, an inquiry is made to the DNS (Domain Name System) server to acquire the IP address of the storage device that stores the corresponding advertisement information, and the acquired IP address is assigned. By accessing the storage device, the corresponding advertising information can be acquired.
  • the acquired advertisement information may be stored in the memory 402 in units of impressions, or may be stored in the memory 402 in units of packets.
  • step S705 After that, based on the advertisement information acquired in step S704, the advertisement is displayed on the display screen 202 (step S705), and a series of processes is completed. In step S705, download reproduction may be performed, or streaming reproduction may be performed.
  • the advertisement information stored in the memory 402 is appropriately deleted from the one whose display has been completed.
  • the advertisement display device 120 of the embodiment according to the present invention is an advertisement display device 120 having a display screen 202 and displaying an advertisement in the basket 131 of the elevator 130, and is for an occupant of the elevator 130.
  • the control unit (specific unit) 601 that specifies the URL of the advertisement to be displayed and the control unit (specific unit) 601 specify the URL.
  • the advertisement information display that displays the advertisement on the display screen 202 based on the advertisement information acquisition unit 602 that acquires the advertisement information related to the advertisement to be displayed based on the URL and the advertisement information acquired by the advertisement information acquisition unit 602. It is characterized by including a control unit 604.
  • the advertisement display device 120 of the embodiment according to the present invention when displaying on the display screen 202, the corresponding advertisement information is acquired each time, so that the capacity of the memory for storing the advertisement information is suppressed. , It is possible to display advertisements with abundant information such as videos.
  • the occupant in the basket 131 does not become large or expensive, and the limited space in the basket 131 is not squeezed due to the large size of the advertisement display device 120.
  • the advertiser can change the content of the advertisement until just before the advertisement display device 120 acquires the advertisement information.
  • the advertiser can display a fresh advertisement such as a limited-time sale, so that it is possible to provide highly useful information to the occupant who is a customer, and the basket of the elevator 130. It is possible to improve the advertising effect in 131.
  • the advertisement display device 120 is characterized in that the advertisement information display control unit 604 starts displaying the advertisement after the advertisement information acquisition unit 602 completes the acquisition of the advertisement information. ..
  • the advertisement display device 120 of the embodiment according to the present invention when the communication status with the distribution source of the advertisement information such as the advertisement management server 110 deteriorates during the display of the advertisement based on the advertisement information acquired by the communication. In addition, the advertisement can be reliably displayed without degrading the quality.
  • the advertisement display device 120 is characterized in that the advertisement information display control unit 604 starts displaying an advertisement before the advertisement information acquisition unit 602 completes the acquisition of the advertisement information. There is.
  • the capacity of the memory for storing the advertisement information is significantly increased by displaying the advertisement based on the previously acquired advertisement information while acquiring the advertisement information. It is possible to display advertisements with abundant information such as videos without depending on the amount of memory.
  • the advertisement display device 120 of the embodiment according to the present invention is based on a contract established by the advertisement information acquisition unit 602 between the manager of the own device or the elevator 130 and the advertiser, which is associated with each URL. It is characterized by acquiring advertising information before the expiration of the contract period based on the information regarding the contract period specified in the above.
  • the processing load on the advertisement display device 120 such as unnecessary communication by acquiring the advertisement information that is not displayed can be reduced, and the capacity of the memory 402 can be reduced.
  • the pressure on the device can be suppressed.
  • the memory 402 is efficiently used, and while suppressing the increase in the capacity of the memory 402 that stores the advertisement information, the advertisement with abundant information is displayed, and the number of the occupants in the basket 131 is increased in a short time.
  • Information can be provided to improve the advertising effect in the basket 131 of the elevator 130.
  • the advertisement display method described in this embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation.
  • This program is recorded on a computer-readable recording medium such as a hard disk, CD-ROM, MO, DVD, USB memory, or SSD, and is executed by being read from the recording medium by the computer.
  • this program may be a transmission medium that can be distributed via a network 101 such as the Internet.
  • the advertisement display device is useful for an advertisement display device that displays an advertisement in an elevator basket, and in particular, an advertisement that displays an advertisement having a large amount of information such as a moving image in the elevator basket. Suitable for display devices.
  • Advertising system 110 Advertising management server 120 Advertising display device 130 Elevator 131 Basket 140 Advertiser's terminal device 202 Display screen 510 Advertising management database 520 Advertising management table 601 Control unit (specific unit) 602 Advertising information acquisition unit 603 Advertising information storage unit 604 Advertising information display control unit

Abstract

La présente invention concerne un dispositif d'affichage de publicités (120) qui comprend un écran d'affichage (202) et affiche une publicité à l'intérieur d'une cabine (131) d'un ascenseur (130), dans lequel : une URL d'une publicité à afficher est spécifiée parmi des URL indiquant la position de stockage d'informations publicitaires associées à une publicité à des passagers dans l'ascenseur (130), la position de stockage étant définie pour chaque élément d'informations publicitaires ; les informations publicitaires associées à la publicité à afficher sont acquises sur la base de l'URL spécifiée ; et la publicité est affichée sur l'écran d'affichage (202) sur la base des informations publicitaires acquises, ce par quoi l'effet de publicité à l'intérieur de la cabine (131) de l'ascenseur (130) est amélioré.
PCT/JP2019/040770 2019-10-16 2019-10-16 Dispositif d'affichage de publicités WO2021075007A1 (fr)

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PCT/JP2019/040770 WO2021075007A1 (fr) 2019-10-16 2019-10-16 Dispositif d'affichage de publicités
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JP2003517408A (ja) * 1999-12-14 2003-05-27 オーチス エレベータ カンパニー エレベータディスプレイシステム
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JP2003517408A (ja) * 1999-12-14 2003-05-27 オーチス エレベータ カンパニー エレベータディスプレイシステム
JP2012071992A (ja) * 1999-12-21 2012-04-12 Gannett Satellite Information Network Inc エレベータに使用する情報配信システム
JP2002251565A (ja) * 2001-02-22 2002-09-06 Hitachi Ltd ビル内情報提供方法、装置及びエレベータ装置
JP2004062419A (ja) * 2002-07-26 2004-02-26 Toshiba Elevator Co Ltd エレベータリース取引システム及びそのリース取引方法
JP2006293595A (ja) * 2005-04-08 2006-10-26 Nippon Telegraph & Telephone West Corp エレベータ情報配信システム及びプログラム

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