WO2021049047A1

WO2021049047A1 - Server information processing method, server, program, and terminal

Info

Publication number: WO2021049047A1
Application number: PCT/JP2019/037156
Authority: WO
Inventors: 淳基寺山
Original assignee: Ｌｉｎｅ株式会社
Priority date: 2019-09-13
Filing date: 2019-09-24
Publication date: 2021-03-18
Also published as: JP2021043919A; JP6785934B1; KR20220062538A

Abstract

A server information processing method that sends content sent from a first terminal for a first account user to a second terminal for a second account user. The server information processing method includes: using an acquisition unit in the server to obtain first information pertaining to the second terminal user's impression of the content displayed on the second terminal; and using a communications unit in the server to send second information pertaining to the number of impressions of the content, to the first terminal, on the basis of the first information obtained by the acquisition unit.

Description

Information processing method of server, server, program, terminal

This disclosure relates to a server information processing method, a server, a program, and a terminal that communicates with the server.

There is a service that mediates the exchange of messages between multiple users via a server device. Patent Document 1 discloses that an advertisement is distributed using an official account.

Japanese Unexamined Patent Publication No. 2016-53929

According to the present invention, the information processing method of the server is the information processing method of the server that transmits the content transmitted from the first terminal of the user of the first account to the second terminal of the user of the second account. 2 The acquisition of the first information regarding the user's impression of the second terminal for the content displayed on the terminal by the acquisition unit of the server, and the number of impressions of the content based on the first information acquired by the acquisition unit. 2 Includes transmitting information to the first terminal by the communication unit of the server.

It is a block diagram which shows the configuration example of a communication system, and shows the configuration example of a terminal and a server. It is a schematic diagram explaining the outline of the communication system which concerns on embodiment. (A) is a screen view showing an example of contents. (B) is a screen view showing an example of a message set. (A) and (b) are diagrams showing how to take impressions. It is a data conceptual diagram which shows the data structure example of the aggregated information held by a server. (A) is a data conceptual diagram showing a data structure example of impression information. (B) is a data conceptual diagram showing an example of data configuration of management information of an official account. It is a sequence diagram which shows an example of the exchange of each device in a communication system. It is a flowchart which shows the operation example of an OA terminal. It is a flowchart which shows the operation example of a user terminal. It is a flowchart which shows the operation example of a server. (A) and (b) are screen views showing a display example of aggregated information. It is a screen view which shows the display example which displayed the number of impressions according to an attribute.

<Compliance with legal matters>
It should be noted that the disclosures described herein are premised on compliance with the legal matters of the implementing country necessary for the implementation of this disclosure, such as secrecy of communications.

An embodiment for implementing a display method or the like capable of confirming the status of transmission or reception by the terminal according to the present disclosure will be described with reference to the drawings.

FIG. 1 shows the configuration of the communication system 1 according to the embodiment of the present disclosure. As disclosed in FIG. 1, in the communication system 1, the server 10 and the terminal 20 (terminal 20A, terminal 20B, terminal 20C) are connected via the network 30. The server 10 provides a service for transmitting and receiving a message between terminals 20 to a terminal 20 owned by a user via a network 30. The number of terminals 20 connected to the network 30 is not limited.

The network 30 plays a role of connecting one or more terminals 20 and one or more servers 10. That is, the network 30 means a communication network that provides a connection route so that data can be transmitted and received after the terminal 20 connects to the server 10.

One or more parts of the network 30 may or may not be a wired network or a wireless network. The network 30 is not limited, but is, for example, an ad hoc network, an intranet, an extranet, a virtual private network (VPN), a local area network (LAN), and a wireless network. LAN (wireless LAN: WLAN), wide area network (WAN), wireless WAN (wireless WAN: WWAN), metropolitan area network (metropolitan area network: MAN), part of the Internet, public exchange telephone network (Public) Part of Switched Telephone Network: PSTN), mobile phone network, ISDN (integrated service digital networks), wireless LAN, LTE (long term evolution), CDMA (code division multiple access), Bluetooth (Bluetooth (registered trademark)), satellite It can include communications, etc., or a combination of two or more of these. The network 30 may include one or more networks 30.

The terminal 20 (terminal 20A, terminal 20B, terminal 20C) may be any information processing terminal that can realize the functions described in each embodiment. The terminal 20 is not limited but, for example, a smartphone, a mobile phone (feature phone), a computer (not limited, for example, a desktop, a laptop, a tablet, etc.), a media computer platform (not limited, for example, a cable, a satellite set). Top boxes, digital video recorders), handheld computer devices (not limited to personal digital assistants, e-mail clients, etc.), wearable terminals (glasses devices, clock devices, etc.), or other types of computers, Or include a communication platform. Further, the terminal 20 may be expressed as an information processing terminal.

Since the configurations of the terminal 20A, the terminal 20B, and the terminal 20C are basically the same, the terminal 20 will be described in the following description. Further, if necessary, the terminal used by the user X is expressed as the terminal 20X, and the user information in the predetermined service associated with the user X or the terminal 20X is expressed as the user information X. The user information is user information associated with an account used by the user in a predetermined service. User information is not limited, but as an example, input by the user or given by a predetermined service, the user's name, the user's icon image, the user's age, the user's gender, the user's address, the user's hobby It includes information associated with the user, such as preferences, user identifiers, and may or may not be any one or combination of these.

The server 10 has a function of providing a predetermined service to the terminal 20. The server 10 may be any device as long as it is an information processing device capable of realizing the functions described in each embodiment. The server 10 is not limited, but by example, a server device, a computer (not limited, by example, a desktop, a laptop, a tablet, etc.), a media computer platform (not limited, by example, a cable, a satellite set-top box, a digital video recorder) ), Handheld computer devices (for example, but not limited to PDAs, email clients, etc.), or other types of computers, or communication platforms. Further, the server 10 may be expressed as an information processing device. When it is not necessary to distinguish between the server 10 and the terminal 20, the server 10 and the terminal 20 may or may not be expressed as information processing devices, respectively.

The HW configuration of each device included in the communication system 1 will be described with reference to FIG.

(1) HW configuration of the terminal

The terminal 20 includes a control unit 21 (CPU: central processing unit), a storage unit 28, a communication I / F 22 (interface), an input / output unit 23, a display unit 24, and a position information acquisition unit 25. Each component of the HW of the terminal 20 is connected to each other via bus B, for example, without limitation. It is not essential that the HW configuration of the terminal 20 includes all the components. As an example without limitation, the terminal 20 may or may not be configured to remove individual components or a plurality of components such as a microphone 232, a camera 234, and a position information acquisition unit 25. Good.

The communication I / F 22 transmits and receives various data via the network 30. The communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed. The communication I / F 22 has a function of executing communication with the server 10 via the network 30. The communication I / F 22 transmits various data to the server 10 according to an instruction from the control unit 21. Further, the communication I / F 22 receives various data transmitted from the server 10 and transmits the various data to the control unit 21. Further, the communication I / F 22 may be simply expressed as a communication unit. Further, when the communication I / F 22 is composed of a physically structured circuit, it may be expressed as a communication circuit.

The input / output unit 23 includes a device for inputting various operations to the terminal 20 and a device for outputting the processing result processed by the terminal 20. The input / output unit 23 may or may not be integrated with the input unit and the output unit, or may be separated into the input unit and the output unit.

The input unit is realized by any or a combination of all types of devices capable of receiving input from the user and transmitting information related to the input to the control unit 21. The input unit is not limited, but as an example, hardware keys such as a touch panel 231 and a touch display and a keyboard, a pointing device such as a mouse, a camera 234 (operation input via a moving image), and a microphone 232 (operation input by voice). including.

The output unit is realized by any or a combination of all kinds of devices capable of outputting the processing result processed by the control unit 21. The output unit includes, for example, a touch panel, a touch display, a speaker 233 (audio output), a lens (not limited, as an example, 3D (three dimensions) output, hologram output), a printer, and the like.

The display unit 24 is realized by any or a combination of all kinds of devices that can display according to the display data written in the frame buffer. The display unit 24 is not limited, but as an example, a touch panel, a touch display, a monitor (not limited, as an example, a liquid crystal display or an OELD (organic electroluminescence display)), a head mounted display (HDM: Head Mounted Display), a projection mapping, a hologram. , Includes a device capable of displaying images, text information, etc. in the air (which may or may not be vacuum). It should be noted that these display units 24 may or may not be able to display display data in 3D.

When the input / output unit 23 is a touch panel, the input / output unit 23 and the display unit 24 may be arranged so as to face each other with substantially the same size and shape.

The control unit 21 has a physically structured circuit for executing a function realized by a code or an instruction contained in the program, and is not limited to, but as an example, a data processing device built in hardware. Is realized by. Therefore, the control unit 21 may or may not be expressed as a control circuit.

The control unit 21 is not limited, but as an example, a central processing unit (CPU), a microprocessor (microprocessor), a processor core (processor core), a multiprocessor (multiprocessor), an ASIC (application-specific integrated circuit), and an FPGA (field programmable). gate array) is included.

The storage unit 28 has a function of storing various programs and various data required for the terminal 20 to operate. The storage unit 28 includes various storage media such as HDD (hard disk drive), SSD (solid state drive), flash memory, RAM (random access memory), and ROM (read only memory) as examples without limitation. Further, the storage unit 28 may or may not be expressed as a memory.

The terminal 20 stores the program P in the storage unit 28, and by executing this program P, the control unit 21 executes the processing as each unit included in the control unit 21. That is, the program P stored in the storage unit 28 causes the terminal 20 to realize each function executed by the control unit 21. Further, this program P may or may not be expressed as a program module.

The microphone 232 is used for inputting voice data. The speaker 233 is used for outputting audio data. The camera 234 is used for acquiring moving image data.

(2) Server HW configuration

The server 10 includes a control unit 11 (CPU), a storage unit 15, a communication I / F 14 (interface), an input / output unit 12, and a display unit 13. Each component of the HW of the server 10 is connected to each other via bus B, for example, without limitation. It is not essential that the HW of the server 10 includes all the components as the configuration of the HW of the server 10. As an example but not a limitation, the HW of the server 10 may or may not be configured to remove the display unit 13.

The control unit 11 has a physically structured circuit for executing a function realized by a code or an instruction contained in the program, and is not limited to, but as an example, a data processing device built in hardware. Is realized by.

The control unit 11 is typically a central processing unit (CPU), and may or may not be a microprocessor, a processor core, a multiprocessor, an ASIC, or an FPGA. In the present disclosure, the control unit 11 is not limited to these.

The storage unit 15 has a function of storing various programs and various data required for the server 10 to operate. The storage unit 15 is realized by various storage media such as HDD, SSD, and flash memory. However, in the present disclosure, the storage unit 15 is not limited to these. Further, the storage unit 15 may or may not be expressed as a memory.

The communication I / F 14 transmits and receives various data via the network 30. The communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed. The communication I / F 14 has a function of executing communication with the terminal 20 via the network 30. The communication I / F 14 transmits various data to the terminal 20 according to an instruction from the control unit 11. Further, the communication I / F 14 receives various data transmitted from the terminal 20 and transmits the various data to the control unit 11. Further, the communication I / F 14 may be simply expressed as a communication unit. Further, when the communication I / F 14 is composed of a physically structured circuit, it may be expressed as a communication circuit.

The input / output unit 12 is realized by a device that inputs various operations to the server 10. The input / output unit 12 is realized by any or a combination of all kinds of devices capable of receiving an input from a user and transmitting information related to the input to the control unit 11. The input / output unit 12 is typically realized by a hardware key typified by a keyboard or the like, or a pointing device such as a mouse. The input / output unit 12 is not limited to the input / output unit 12, and may or may not include a touch panel, a camera (operation input via a moving image), and a microphone (operation input by voice) as an example. However, in the present disclosure, the input / output unit 12 is not limited to these.

The display unit 13 is typically realized by a monitor (not limited to, for example, a liquid crystal display or OELD (organic electroluminescence display)). The display unit 13 may or may not be a head-mounted display (HDM) or the like. It should be noted that these display units 13 may or may not be able to display display data in 3D. However, in the present disclosure, the display unit 13 is not limited to these.

The server 10 stores the program P in the storage unit 15, and by executing this program P, the control unit 11 executes the processing as each unit included in the control unit 11. That is, the program P stored in the storage unit 15 causes the server 10 to realize each function executed by the control unit 11. This program P may or may not be expressed as a program module.

In each embodiment of the present disclosure, it will be described as being realized by executing the program P by the CPU of the terminal 20 and / or the server 10.

The control unit 21 of the terminal 20 and / or the control unit 11 of the server 10 is formed not only in a CPU having a control circuit but also in an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)) and the like. Each process may or may not be realized by a logic circuit (hardware) or a dedicated circuit. Further, these circuits may be realized by one or a plurality of integrated circuits, and the plurality of processes shown in each embodiment may or may not be realized by one integrated circuit. Further, the LSI may be referred to as a VLSI, a super LSI, an ultra LSI, or the like depending on the degree of integration. Therefore, the control unit 21 may or may not be expressed as a control circuit.

In addition, the program P (not limited to, for example, a software program, a computer program, or a program module) of each embodiment of the present disclosure may be provided in a state of being stored in a computer-readable storage medium. , Does not have to be. The storage medium can store the program P in a “non-temporary tangible medium”. Further, the program P may or may not be for realizing a part of the functions of each embodiment of the present disclosure. Further, it may or may not be a so-called difference file (difference program) in which the functions of the respective embodiments of the present disclosure can be realized in combination with the program P already recorded in the storage medium.

The storage medium is one or more semiconductor-based or other integrated circuits (ICs) (for example, but not limited to field programmable gate arrays (FPGAs) or application-specific ICs (ASICs)), hard disks. Disk drive (HDD), hybrid hard drive (HHD), optical disk, optical disk drive (ODD), magneto-optical disk, magneto-optical drive, floppy diskette, floppy disk drive (FDD), magnetic tape, solid It can include a drive (SSD), a RAM drive, a secure digital card, or drive, any other suitable storage medium, or any suitable combination of two or more of these. The storage medium may be volatile, non-volatile, or a combination of volatile and non-volatile, where appropriate. The storage medium is not limited to these examples, and any device or medium may be used as long as the program P can be stored. Further, the storage medium may or may not be expressed as a memory.

The server 10 and / or the terminal 20 can realize the functions of the plurality of functional units shown in each embodiment by reading the program P stored in the storage medium and executing the read program P.

Further, the program PDD of the present disclosure may or may not be provided to the server 10 and / or the terminal 20 via an arbitrary transmission medium (communication network, broadcast wave, etc.) capable of transmitting the program. Good. The server 10 and / or the terminal 20 realizes the functions of the plurality of functional units shown in each embodiment by executing the program P downloaded via the Internet or the like, as an example without limitation.

Further, each embodiment of the present disclosure can also be realized in the form of a data signal embedded in a carrier wave, in which the program P is embodied by electronic transmission.

At least a part of the processing in the server 10 and / or the terminal 20 may or may not be realized by cloud computing composed of one or more computers.

The server 10 may or may not perform at least a part of the processing on the terminal 20. In this case, at least a part of the processing of each functional unit of the control unit 21 of the terminal 20 may or may not be performed by the server 10.

The terminal 20 may or may not perform at least a part of the processing on the server 10. In this case, at least a part of the processing of each functional unit of the control unit 11 of the server 10 may or may not be performed by the terminal 20.

Unless explicitly stated, the configuration of the determination in the embodiment of the present disclosure is not essential, and a predetermined process may be performed when the determination condition is satisfied, or a predetermined process may be performed when the determination condition is not satisfied. It may or may not be.

The program of this disclosure is not limited to, but examples include scripting languages such as ActionScript and JavaScript (registered trademark), object-oriented programming languages such as Objective-C and Java (registered trademark), and markup languages such as HTML5. Implemented using.

<Embodiment>
In the communication system 1 according to the present embodiment, messages can be exchanged between terminals 20 on the talk room via a messaging application. The talk room is, as an example, not limited to, a user interface that enables users of the messaging service provided by the server 10 to display the transmitted / received contents on the user's terminal. In addition, the content exchanged in the talk room is character information (text data of information related to the balance contents) input by the user using his / her own terminal 20, image information including photos and stamps (for example, of receipts). It includes, but is not limited to, various file information such as photo), audio file, video file, and data file. Here, the content may be transmitted and received between the user and the operator of the server 10 or the automatic response system (so-called bot) via the talk room, and the content may be displayed by each terminal. Furthermore, the talk room can be opened with a specific institution such as a company or a store. A talk room opened by a specific institution with a general user, such as a company or a store, may be referred to as an official account. Such an official account is used as a place for companies and stores that have opened the account to send information. In addition, it may or may not be expressed as a chat room as a paraphrase of the talk room.

By the way, on the official account terminal (hereinafter referred to as OA terminal) that sends information, it is confirmed that the user registered in the official account has opened the talk room of the official account (it has become read). Although it is possible to do so, it is not possible to confirm whether or not the content of the information actually sent by the user has been confirmed, and how much interest the user has seen. However, as an official account, there is a request to confirm how many users actually confirmed the information sent.

Therefore, in the present embodiment, as shown in FIG. 2, first, the official account user OAU uses the OA terminal 20A to provide OA advertisement information 201, which is information to be transmitted to each user registered in the official account. , Send to server 10. In response to this, the server 10 transmits the received OA advertisement information 201 to the user terminals 20B of all the general user FUs registered in the official account. The official account is an example of the first account, and the general user account is an example of the second account.

On the other hand, the user terminal 20B transmits the impression information 610, which is information indicating whether or not the OA advertisement information 201 is actually confirmed, to the server 10. Here, the impression information 610 is not limited, but as an example, it may or may not be whether or not the user FU has confirmed the content on the user terminal 20B. Alternatively, the impression information 610 may or may not be information indicating whether or not the user is interested in the content of the OA advertisement information 201, as an example and not a limitation. Alternatively, the impression information 610 may or may not be information indicating that the user has browsed the OA advertisement information 201 as an example, not limited to it. The impression information 610 is not limited, but as an example, may be generated as one impression when only a part of the OA advertisement information 201 is displayed or all of the OA advertisement information 201 is displayed. Impression information 610 and details of impressions will be described later.

The server 10 aggregates impression information 610 from each user registered in the official account, and as information on the number of impressions of the content, aggregates information 203 indicating the aggregated contents is sent to the OA terminal 20A of the official account user OAU. Send. As a result, the official account user OAU can recognize how many users are interested in each of the information transmitted. Therefore, it is possible to search for a more effective method of transmitting information with an official account. Hereinafter, a detailed description will be given.

(1) Functional Configuration of User Terminal As shown in FIG. 1, the user terminal 20 includes a message processing unit 211, a display processing unit 212, and a detection unit 213 as functions to be realized by the control unit 21.

The message processing unit 211 receives the input from the user and / or the input of the content including the message received by the communication I / F 12 according to the messaging application provided by the messaging service provided by the server 10, and causes the display processing unit 212 to receive the input. Instruct to display. When the input from the user is received, the communication I / F 22 is instructed to transmit the received input content to the server 10. Further, the target to be processed by the message processing unit 211 is not limited to the text message input by the user to the talk room, but also includes image information including photos and stamps, audio files, video files, data files, and the like. Good. Further, the communication I / F 22 is instructed to send the content (balance sheet data) input by the user of the talk room to the server 10 and transmit the information indicating the input content.

The display processing unit 212 receives the input from the user and / or the input of the content including the message received by the communication I / F 12 according to the messaging application provided by the messaging service provided by the server 10, and causes the display processing unit 212 to receive the input. Instruct to display. When the input from the user is received, the communication I / F 22 is instructed to transmit the received input content to the server 10. The display processing unit 212 displays, for example, a talk room between the user and the official account, and displays information transmitted from the OA terminal for the talk room.

Here, the information transmitted to the official account displayed on the display unit 24 will be described. 3 (a) and 3 (b) are diagrams showing a display example of a talk room of an official account.

As shown in FIG. 3A, the information (content) transmitted from the OA terminal 20A may be text data as shown in the message 301a, or may be an image as shown in the message 301b. It may be a moving image as shown in message 301c. In addition, it may be voice data, map information of a specific position and its surroundings centered on that position, or a stamp having a predetermined pattern. .. In addition, the content of these contents may be advertising information from an official account. The advertisement referred to here refers to an advertisement that introduces, promotes, and conveys information about a company, store, person, etc. related to an official account. In addition, this advertisement may be related to the contents of products and services provided by companies, stores, etc. to which the official account is related. Further, in the talk room of the official account, the information transmitted from the OA terminal 20A may be transmitted as a message set in which a plurality of the contents are combined (packaged). FIG. 3B is a diagram showing an example of a message set. In the talk room of the official account, information can be transmitted from the OA terminal 20A in the form of a message set. The message set is a set of a plurality of different types of contents as one message 310. In the example shown in FIG. 3B, the message set 301 includes a message 311a including text information, a stamp message 311b, a message 311c indicating a plurality of moving images, and a message 311d indicating an image. A configuration in which a plurality of different contents are arranged so as to be flickable (sliding) in the horizontal direction, such as message 311c, is sometimes called a carousel, and the user brings the content to be displayed in the center by flicking and the content. You can check the contents. FIG. 3B is merely an example of a message set, and the message set may include any number of contents or only one. Further, a plurality of contents of the same type may be included. Further, a plurality of different types of contents may be included in one message, and the present invention may include text information and image information in one message as an example without limitation.

The detection unit 213 detects content impressions based on whether or not each piece of information transmitted from the official account is displayed on the display unit 24 according to a predetermined standard. FIG. 4 will be described with reference to an example of how to take an impression on the user terminal 20B, that is, not a limitation of a method for detecting the presence of an impression.

FIG. 4 is a diagram for explaining how to take an impression for one content, and is a diagram showing a display example of a talk room.

As an example, as shown in the messages 401a and 401c of FIG. 4A, the detection unit 213 gives an impression because only a part of the message (may be displayed with only one dot) is displayed on the display unit 24. It can be detected that there was. For example, it may be detected that the lower end portion 411a of the message 401a or the upper end portion 411c of the message 401c is displayed and that there is an impression.

Alternatively, the detection unit 213 may detect that there is an impression in response to the fact that all the messages are displayed as shown in the message 401b of FIG. 4A, as an example. Here, the fact that all of the messages are displayed may mean that it is detected that there is an impression on the message 401b in response to the fact that both the upper end portion 411b and the lower end portion 612b of the message 401b are displayed. Assuming that the text information in message 401b is long and not all are displayed on the screen at once, it is configured to detect whether the top and bottom of the message are displayed and detect that there is an impression. May be good. Further, it may be detected that there is an impression by detecting that a predetermined percentage (for example, 50%) is displayed between the upper end portion 411b and the lower end portion 612b of the message 401b.

Alternatively, as an example, the detection unit 213 may detect that there is an impression when a specific part of the message 420 is displayed as shown in the message 420 of FIG. 4 (b). In the case of FIG. 4B, it is detected that the center of the message 420, that is, the center point 423 which is the intersection of the

diagonal lines

421 and 422 is displayed, and it is detected that there is an impression on the message 420. May be good. Further, the present invention is not limited to the center point 423, and may be any one point in the message 420, or may be detected that an arbitrary plurality of points are displayed and an impression on the message 420 is detected. Good.

Further, the detection unit 213 may or may not change the detection method of whether or not there is an impression according to the content content (attribute) of the message. For example, if the content is a video, it may be detected that there was an impression in response to the video being played, and if the content contained a link to external content, whether the link was clicked or not. It may detect whether or not there was an impression, or it may detect that a specific file was executed when the specific file was sent as content. In this way, the detection unit 213 may detect that there is an impression.

The detection unit 213 does not detect an impression even if the impression condition is satisfied for a message (content) for which it is detected that there was an impression once after the talk room of the official account is displayed once. May be. However, if the talk room of the official account is hidden and then displayed again, the impression will be detected again for each message. That is, the detection unit 213 generates impression information for the message each time the user confirms the content of the message.

Impressions may also include those for message sets. A message set impression may be detected as having an impression as a message set if any one of the contents included in the message set meets the impression conditions, or a predetermined ratio of the contents included in the message set. It may be detected that there was an impression as a message set when the above contents satisfy the impression conditions, or an impression as a message set when all the contents included in the message set satisfy the impression conditions. It may be detected that there was. Impressions for a message set may be detected only once per user, but this is not the case. Further, the impression as a message set may be configured to detect that there is an impression on the message set by receiving the impression information for any of the contents included in the message set from the user terminal 20B.

Further, in any of the above-described aspects, the detection unit 213 additionally conditions that the content is displayed for a predetermined time or longer, and when the display time of the content exceeds a predetermined threshold value, any of the above conditions It may be detected that there is an impression when the above conditions are satisfied.

The detection unit 213 transmits the generated impression information to the OA terminal 20A via the communication I / F14.

The configuration of the OA terminal 20A may be the same as that of the user terminal 20B, but the detection unit 213 may not be provided.
(2) Functional configuration of the server

As shown in FIG. 1, the server 10 includes a message processing unit 111, an aggregation unit 113, and a providing unit 114 as functions realized by the control unit 11.

The message processing unit 111 has a function of managing a talk room for exchanging information between users. The message processing unit 111 relays the exchange of contents including the contents between the terminals provided with the messaging service provided by the server 10. That is, when the content is transmitted from a certain user to the talk room, the talk room is specified and the content is transmitted to another user belonging to the talk room. For example, the message processing unit 111 transmits the OA advertisement information received from the OA terminal 20A to the talk room corresponding to each user terminal registered in the official account.

In the talk room of the official account, the aggregation unit 113 aggregates (counts) the impression information from each user registered in the official account for each content transmitted from the OA terminal 20A, and the number of impressions for each content. To count.

When the aggregation unit 113 receives the impression information, it identifies the content ID included in the impression information and adds 1 to the number of content impressions corresponding to the specified content ID. Further, when the aggregation unit 113 receives the impression information, it detects whether or not the impression information includes the set ID. When the set ID is included, it is detected whether or not the impression information has been transmitted from the user ID included in the impression information to the content ID corresponding to the set ID in the past. Then, if it has not been transmitted, the set impression is added by 1.

The providing unit 114 provides the OA terminal 20A with information on the number of impressions made by the user registered in the official account for the content. The information about the number of impressions may or may not be the total number of impressions so far for the content or message set. In addition, the information regarding the number of impressions may be the total number of impressions of the content or message set in a predetermined period (for example, the last month, not limited). As an example, not a limitation, the providing unit 114 transmits, as information on the number of impressions, aggregated information indicating the aggregated result aggregated by the aggregated unit 113 to the OA terminal 20A of the official account via the communication I / F14. The aggregated information includes the number of impressions for each message set and the number of impressions for each content at least at the time of aggregation. The aggregated information may or may not include information indicating the transition of the number of impressions, that is, information indicating the change in the number of impressions for each unit period. The providing unit 114 may or may not provide the OA terminal 20A with the number of impressions of information only for the specific content. In addition, the providing unit 114 may or may not provide information on the number of impressions of a specific message set to the OA terminal 20A.
The above is the configuration of the server 10.

As described above, in the communication system 1 according to the present embodiment, the impression information of each content is transmitted to the server 10 from the user terminal 20B of each user registered in the official account, and the server 10 transmits the impression information. Since the aggregated aggregated information is generated and sent to the OA terminal 20A, how much each user actually confirmed each information sent to the talk room of the official account by the official account user FUA of the OA terminal 20A. You can recognize (whether you were interested).

<Data>
From here, the data according to this embodiment will be described. FIG. 5 is a data conceptual diagram showing a data configuration example of the aggregated information 300 generated by the server 10.

As shown in FIG. 5, the aggregated information 300 is information in which the set ID 501, the content ID 502, the content attribute 503, the set impression 504, and the content impression 505 are associated with each other.

The set ID 501 is uniquely attached so that when the message (content) sent by the OA terminal 20A to the talk room of the official account is sent as a message set, the message set can be distinguished from other message sets. It is the identified identification information.

The content ID 502 is a message (content) transmitted by the OA terminal 20A to the talk room of the official account, and is uniquely attached identification information so as to be distinguishable from other messages (content). When the message is transmitted as a message set, the content ID 502 is associated with one or more set ID 501, and when the message is transmitted as a single message, the content ID 502 is not associated with the set ID 501.

The content attribute 503 is information indicating the attribute of the content of the content indicated by the corresponding content ID 502. The attributes may be text, image (still image), video, voice, stamp, rich menu, location information, map information, questionnaire, coupon, some file, and the like.

The set impression 504 is information indicating that the user registered in the official account has confirmed a part of the message set for the message set indicated by the corresponding set ID 501, and the number of people is totaled. Information. The set impression 504 may or may not give one impression to one user for one message set. If one user limits the number of impressions per message set to one, it is possible to identify how different users have seen (or were interested in) that message set.

The content impression 505 is information indicating that the user registered in the official account has confirmed a part of the content (there was an impression) with respect to the message content indicated by the corresponding content ID 502. It is the information that aggregates the number. Here, the content impression 505 does not set a limit on the number of impressions that one user can give to one content, but may be configured to set a limit.

In the example of FIG. 5, the message set in which the set ID 501 is "S000101" includes three contents of the content IDs "C0129313", "C01293014", and "C01293015" as contents, which are a text and a text, respectively. You can understand that it is a video and text. It can also be understood that the number of impressions as a message set is "5010". The number of impressions of each content indicated by the content IDs "C0129313", "C01293014", and "C01293015" is "7501", "3980", and "7600".

Further, it can be understood that the set ID is not associated with the content whose content ID 502 is "C01293016", the content is transmitted as a single unit, and the number of content impressions is "12102".

The above is a configuration example of the aggregated information 300.

Next, the impression information 610 transmitted from the user terminal 20B of a general user to the server 10 will be described.

FIG. 6A is a data conceptual diagram showing a data configuration example of impression information 610. As shown in FIG. 6A, the impression information 610 is information in which the user ID 611, the talk room ID 612, the set ID 613, and the content ID 614 are associated with each other.

The user ID 611 is identification information given to the user by the server 10 in the communication system 1 in order to uniquely identify each user.

The talk room ID 612 is the talk room identification information that indicates which talk room content the impression information 610 was created for and is uniquely distinguished from other talk rooms.

The set ID 613 indicates the message set for which the impression information 610 was created, and is the identification information of the message set attached so as to be uniquely distinguished from other message sets. The set ID 613 may not be included in the impression information 610.

The content ID 614 is content identification information that indicates which content the impression information 610 was created for and is uniquely distinguished from other content.

By transmitting the impression information 610 from the user terminal 20B to the server 10, the server 10 can accurately count the number of impressions.

In the example shown in FIG. 6A, the impression information 610 is transmitted from the user terminal 20B of the user indicated by the user ID “U439002145” to the talk room indicated by the talk room ID “T0389021” from the OA terminal. It can be understood that the message set indicated by the set ID "S000101" indicates that the user has an impression on the content indicated by the content ID "C01293013".

FIG. 6B is a data conceptual diagram showing a data configuration example of the official account management information 620 held by the server 10. As shown in FIG. 6B, the official account management information 620 is information in which the OAID 621, the talk room ID 622, and the user ID 623 are associated with each other.

OAID 621 is identification information in the communication system 1 of an official account user who has opened an official account, and is substantially the same information as the user ID.

The talk room ID 622 is identification information for uniquely identifying the talk room of the official account.

The user ID 623 is identification information for the server 10 to uniquely identify each user in the communication system 1, and here, it is information indicating a user registered in the corresponding official account.

In the example shown in FIG. 6B, for example, an official account having an ID indicated by the OAID “OA02991” transmits information to the user via the talk room having the ID indicated by the talk room ID “T0389021”. I can understand that. It can also be understood that a user having an ID indicated by the user IDs "U092011334", "U439002145" and the like is registered in the official account.

With the official account management information 620, the server 10 can identify which user is registered in which official account, and when the impression information 610 is received, the server 10 identifies which official account the impression is for. You can also do it.

<Operation>
From here, the operation of the communication system 1, the server 10, the OA terminal 20A, and the user terminal 20B according to the present embodiment will be described. FIG. 7 is a sequence diagram showing an example of communication between the OA terminal 20A, the server 10, and the user terminal 20B in the communication system 1.

As shown in FIG. 7, the OA terminal 20A transmits OA advertisement information to the talk room of the official account (step S701). The OA terminal 20A transmits the content (OA advertisement information) at an arbitrary timing according to the input from the official account user. Therefore, a plurality of contents are transmitted at different times from each other.

The server 10 transmits OA advertisement information to the talk room of the user's terminal registered in the official account (step S702).

When the user terminal 20B receives the OA advertisement information, the user terminal 20B displays the OA advertisement information in the talk room of the official account according to the input from the user FU (step S703). When the user terminal 20B detects that there is an impression, it generates impression information and transmits it to the server 10 (step S704).

Upon receiving the impression information, the server 10 aggregates the impression information for the message set and the content as necessary to generate the aggregated information (step S705). Then, the server 10 transmits the aggregated information to the OA terminal 20A of the corresponding official account (step S706).

When the OA terminal 20A receives the aggregated information, the OA terminal 20A displays the aggregated information (step S707). As a result, the official account user can recognize how many users are checking each content or message set.

FIG. 8 is a flowchart showing the operation of the OA terminal 20A for realizing the exchange shown in FIG. 7.

As shown in FIG. 8, the message processing unit 211 determines whether the input / output unit 23 of the OA terminal 20A has received the information from the official account user OAU to the talk room (step S801). If the information to the talk room is not accepted (NO in step S801), the process proceeds to step S805.

When the information to the talk room has been accepted (YES in step S801), the message processing unit 211 determines whether the information has been accepted as a message set (step S802).

When the input of information is accepted as the message set (YES in step S802), the message processing unit 211 talks with a plurality of contents (may be one) as the message set via the communication I / F22. It is transmitted to the room, that is, the server 10 (step S803), and the process is terminated. On the other hand, when the input of information is not accepted as the message set (NO in step S802), the message processing unit 211 transmits the input content to the server 10 via the communication I / F 22 (step). S804), the process is terminated.

In step S805, the display processing unit 212 determines whether or not the aggregated information has been received from the server 10 via the communication I / F 22 (step S805). When it is determined that the aggregated information has been received (YES in step S805), the display processing unit 212 displays the received aggregated information on the display unit 24 (step S806). If the aggregated information has not been received (NO in step S805), the process ends.

The official account user on the side of transmitting information can transmit various information to the users registered (following) in the official account through the service provided by the server 10, and also transmit by the aggregated information. The impact of information on users can be estimated.

FIG. 9 is a flowchart showing the operation of the user terminal 20B for realizing the exchange shown in FIG. 7. The flowchart shown in FIG. 9 shows a process of confirming whether or not there is an impression on the user terminal 20B.

The message processing unit 211 determines whether or not the user has displayed the talk room of the official account on the user terminal 20B (step S901). If it is not displayed (NO in step S901), it waits until it is displayed.

When the talk room of the official account is displayed (YES in step S901), does the detection unit 213 satisfy the impression condition for each content transmitted from the OA terminal 20A to the talk room of the official account? Detects whether or not (step S902). If none of the contents satisfy the impression condition (NO in step S902), the process proceeds to step S905.

When the detection unit 213 detects that any of the contents satisfies the impression condition (step S903), it confirms whether or not the impression information has been transmitted for the content. When the message processing unit 211 transmits the impression information, the history information is left, and by checking the history information, it is possible to confirm whether or not the impression information has been transmitted. The history information includes at least information indicating which content the impression information was transmitted. If the impression information of the content has been transmitted (YES in step S903), the process proceeds to step S905.

When the impression information of the content has not been transmitted (NO in step S903), the detection unit 213 provides the impression information including the user ID, the talk room ID, the content ID, and the message set ID, if any. The generated impression information is transmitted to the server 10 via the communication I / F22 (step S904).

The control unit 21 determines whether or not the displayed talk room of the official account has been closed on the user terminal 20B (step S905). Here, closing the talk room of the official account means a state in which the talk room of the official account is not displayed (hidden) on the display unit 24 as an example, not a limitation, and is not a limitation but an example. As such, the messaging application may or may not be closed. In addition, closing the talk room may or may not be a state in which a talk room different from the talk room of the official account is displayed on the messaging application. In addition, closing the talk room may or may not be a state in which the display of the talk room is switched to the display of the list of talk rooms, advertisements, news, etc. in the messaging application on the messaging application. .. Closing the talk room means that the user terminal itself has been put to sleep while the message application is running, or another application is started and the other application is displayed while the messaging application is running. It may or may not be. If the talk room of the official account is not closed (NO in step S905), the process returns to step S902.

When it is detected that the talk room of the official account is hidden (YES in step S905), the control unit 21 resets the transmission history of the impression information and returns to the process of step S901. By resetting the impression information transmission history, the talk room of the official account is reopened to ensure that impression information is transmitted when the content meets the impression conditions.

In this way, when the official account is displayed on the user terminal 20B, it detects whether or not there is an impression for each content, and if there is an impression, the impression information is transmitted to the server 10. Therefore, the server 10 can identify the content having an impression and can also provide the information to the OA terminal 20A. In addition, when impression information is sent for one content, the impression information is not sent again while the talk room of the official account is open, and the official account is closed (not limited but hidden as an example). In the case of), by resetting the transmission history of the impression information, the impression information when the user opens the talk room of the official account again and confirms the content is sent to the server 10 again, so that the user's content can be obtained. It can be used as an index of the degree of interest. In this embodiment, from the time the talk room of the official account is opened to the time it is closed, only one impression is counted for each content, but the talk room of the official account is opened once. The number of impressions counted from the time they are written to the time they are closed may be configured to be counted many times for one content, or may be configured to be counted up to a predetermined number (5 times as an example, not limited). You may.

Finally, the operation of the server 10 will be described with reference to FIG. FIG. 10 is a flowchart showing the operation of the server 10 for realizing the exchange shown in FIG. 7.

As shown in FIG. 10, the communication I / F14 of the server 10 receives the impression information (step S1001). The communication I / F 14 transmits the received impression information to the control unit 11.

The aggregation unit 113 of the control unit 11 specifies which official account the received impression information is for (step S1002). Here, the impression information includes the talk room information (talk room ID) of the official account, but the impression information may not include the information (talk room ID). Since the impression information includes the content ID, the server 10 can identify to which talk room the content ID is the content transmitted.

Next, the aggregation unit 113 specifies for which content in the talk room of the specified official account the received impression information is an impression. That is, the aggregation unit 113 specifies the content ID included in the impression information. Then, the aggregation unit 113 adds 1 to the number of content impressions corresponding to the specified content ID (step S1003).

Next, the aggregation unit 113 determines whether or not the received impression information includes the set ID (step S1004). If the impression information does not include the set ID (NO in step S1004), the process proceeds to step S1007.

When the impression information includes the set ID (YES in step S1004), the aggregation unit 113 determines whether or not the impression for the message set by the user ID included in the impression information has been added (step S1005). ). That is, it is determined whether or not the message set is the first impression information transmitted by the user. This can be achieved by keeping a history of which user the impression information received in the past belongs to.

If the impression for the message set by the user ID included in the impression information has already been added (YES in step S1005), the process proceeds to step S1007. If the impressions for the message set by the user ID included in the impression information have not been added (NO in step S1005), the aggregation unit 113 determines the number of set impressions corresponding to the set ID included in the received impression information. 1 is added (step S1006), and the process proceeds to step S1007.

The providing unit 114 collects the aggregated information of the impressions aggregated by the aggregation unit 113 at an arbitrary timing (for example, in response to a request from the OA terminal 20A, at regular intervals, etc.) of the corresponding official account. It is transmitted to the OA terminal 20 via the communication I / F 14 (step S1007).

As a result, the server 10 provides the official account user who has opened the official account with information (aggregated information) indicating how interested the user registered in the opened official account has confirmed the content. Can be provided.

When this aggregated information is transmitted to the OA terminal 20A, it is displayed on the display unit 24 of the OA terminal 20A. The aggregated information is displayed as shown in FIG. 11 as an example, not a limitation.

FIG. 11A shows an example in which the aggregated information displayed on the screen FIG. 1100 shown on the display unit 24 is the aggregated information of impressions for the message set transmitted from the OA terminal 20A. As shown in FIG. 11A, the identification information that can identify the message set, the aggregation date at which the aggregation was performed, and the number of impressions of the message set are displayed in association with each other.

If it is not a message set, the content identification information and the number of impressions are displayed.

Further, as shown in FIG. 11B, the message set may be expanded so that the number of impressions for each content is expanded. In the example of FIG. 11B, the message set S000101 of FIG. 11A is shown in an expanded state. Although not shown in FIG. 11, in order to make the contents and the contents of the message set easier to understand, the thumbnail images of the display modes may be displayed in association with each other. In addition, a graph or the like showing the transition of the number of impressions may be displayed. This graph may be a graph in which the horizontal axis is time and the vertical axis is the number of impressions, and may be a graph showing the number of impressions measured at regular intervals or at a predetermined date and time.

By looking at such aggregated information, the official account user can confirm how many users are interested in the information delivered with confidence. For example, by comparing the total number of users registered in the official account with the number of set impressions, users who have only registered once for some reason or who are interested in following the official account are following. The ratio with and can be recognized.

<Modification example 1>
In the above embodiment, an example of simply aggregating impressions of contents or message sets is shown, but this is not the case.

As shown in FIG. 5, the content is associated with the attribute information of the content (hereinafter, the content attribute information). Further, although not shown, the user also has attribute information (hereinafter referred to as user attribute information) registered at the time of user registration when receiving the service provided by the server 10.
Therefore, a method of using the attribute information in the communication system 1 will be described.

(1) Display of the number of impressions according to the attribute of the aggregated information The server 10 holds the information of the user attribute. Therefore, the control unit 11 can acquire the attribute of the user by confirming the user ID of the impression information. The user attribute information is information that is arbitrarily input by the user, and includes at least one of gender, age, and occupation as an example without limitation. Therefore, the aggregation unit 113 may be configured to aggregate the number of impressions according to its attributes. As an example, not a limitation, for a certain content, the number of impressions of men and the number of impressions of women may be counted separately for men and women. Alternatively, as an example, not limited to, the number of impressions may be counted by age group (teens, 20s, 30s, etc.) for a certain content, or only the number of impressions of a specific age may be counted. May be good. In this way, the aggregation unit 113 can also aggregate the number of impressions for a specific target user, and by providing this information to the OA terminal 20A, the official account user has a specific attribute. It is possible to estimate the interest and needs of the information (content) transmitted by the user. In this way, the number of impressions aggregated according to the attributes is displayed on the display unit 24 of the OA terminal 20A, as in FIG. As an example, not a limitation, as shown in FIG. 12, the display unit 24 of the OA terminal 20A displays the number of impressions according to the attribute. FIG. 12 shows an example of a screen example 1200 displaying the number of impressions according to gender as an attribute. In the example of FIG. 12, the number of impressions of the content "C01293014" is "3980", and it can be understood that the number of impressions by men is "2950" and the number of impressions by women is "1030".

Here, the total number of impressions according to the user attribute has been explained, but this may be according to the content attribute. When the number of impressions according to the content attribute is aggregated, the official account user can estimate which attribute is effective for sending the content.

(2) Transmission of content according to attributes User attributes can also be used when the OA terminal 20A transmits information. As an official account user, it may be known in advance that a specific advertisement is effective only for a specific user. For example, it can be inferred that there is a high possibility that an advertisement for a male-only product will not be seen even if it is sent to a female user. Therefore, when transmitting the content from the OA terminal 20A, the official account user OFU may specify the target user and transmit the content. When the server 10 receives the content or message set for which the attribute of the target user is specified from the OA terminal 20A, the server 10 selects a user having the specified attribute from the users registered in the official account. And send the received content to the talk room of the user's official account.

In addition, the official account user can confirm the number of impressions for each user attribute from the aggregated information. At this time, the official account user further transmits the content from the OA terminal 20A to the impression user. It may be that. In this case, the OA terminal 20A associates the content ID with the designated information that specifies that the user who has made an impression on the content indicated by the content ID is the transmission destination, and further associates the content to be transmitted with the server 10. Send. The server 10 identifies the user transmitted by the official account user from the content ID and the designated information, and transmits the received content to be further transmitted to the specified user. In this way, by seeing the impressions (reactions) of the content sent in the past and sending more content only to the users who have sympathy for the content, the official account side attracts the user's further interest. At the same time, the user side can obtain further information from the official account, and can improve the satisfaction level with the official account. As the designated information, a user who has not been impressed may be designated. For a given content, a user who is not impressed is specified, and a content of a different expression similar to the given given content is further transmitted to attract the user's interest, or for the given content. The user can decide that he / she is not interested at all and send another kind of content. In addition, as another method, when the number of impressions of a user having a specific attribute is relatively high for a certain content, further detailed information may be transmitted to that user. On the contrary, when the number of impressions of a user having a specific attribute is relatively low for a certain content, the content with a different expression is sent to the user having that attribute to attract the interest of a user who is not interested. You can also devise it like this.

In this way, the server 10 can allow the official account user to send information only to the user having a specific attribute, and can support the advertising activity of the official account user.

<Modification 2>
In addition to the above embodiment, the server 10 may include a billing unit that charges the official account user by providing a place for transmitting information to a plurality of users as a service. This charge may be a fixed amount for the number of users who sent the information, that is, the number of registered official accounts, but here, the charge amount is set (determined) according to the attribute and the number of impressions. ) Will be explained.

(1) Billing according to attributes It can be said that the amount of information transmitted to users differs depending on the attributes of the content of the information sent by the official account user. Therefore, the billing unit of the server 10 may charge according to the attributes of the content transmitted by the official account user.

As an example, not a limitation, if the attribute of the sent content is "video", it will be "3 yen" for sending to one user, and if the attribute of the sent content is "coupon", it will be "4 yen". If the attribute of the transmitted content is "text", it may be set to "0.5 yen". Then, according to the setting, for example, when the number of users registered in the official account is 500 and the transmitted content is a moving image, the billing unit receives 500 × 3 = 1500 for the transmission of the content. Charge yen. Further, for example, if the text is transmitted, the billing unit charges 500 × 0.5 = 250 yen.

(2) Billing According to the Number of Impressions The billing unit of the server 10 may be configured to charge the OA terminal 20A according to the number of impressions.

As shown in the above embodiment, the server 10 can acquire the number of impressions for each content. It can be estimated that the larger the number of impressions, the more effective the information can be transmitted to the official account user. Therefore, the billing unit of the server 10 may perform billing so that the larger the number of impressions, the higher the billing amount.

As an example, not a limitation, the billing department will charge "0.1 yen" per impression when the number of impressions is 0 to 1000, and "0." per impression when the number of impressions is 1001 to 3000. "3 yen", if the number of impressions is 3001 to 5000, "0.5 yen" per impression, if the number of impressions is 5001 to 10000, "1 yen" per impression, and so on. You may charge. For example, if the number of impressions is 2500, 2500 x 0.3 = 750 yen will be charged. The amount charged for one impression may be fixed regardless of the increase in the number of impressions. That is, one impression may be fixed at "0.3 yen". Further, as described above, in addition to the charge for the transmission of the content, the charge based on the impression may be performed.

As another example, the billing unit is "0.1 yen" for the number of users who sent the content when the number of impressions is 0 to 1000, and the content when the number of impressions is 1001 to 3000. "0.3 yen" for the number of users who sent the content, "0.5 yen" for the number of users who sent the content when the number of impressions is 3001 to 5000, and when the number of impressions is 5001 to 10000 , The number of users who have sent the content may be charged as "1 yen", and so on. For example, if the number of impressions is 2500 and the number of users who have transmitted the content is 400, the charge is 400 x 0.3 = 120 yen.

Alternatively, the billing unit may use the number of impressions as an input variable and hold a function in which the billing amount increases as the number of impressions increases, so that the billing amount is determined.

In addition, the billing unit may separately charge a specific content when the content is transmitted to a user having a specific attribute after the official account user obtains the aggregated information. .. In this case, the billing amount may be set to be the amount multiplied by a predetermined count so as to be larger than the normal billing amount. Then, the billing unit charges (charges) the set billing amount to the user of the OA terminal 20A.

In this way, by charging according to the number of impressions and attributes, it is possible to improve the satisfaction level of the service provided by the server 10 of the official account user.

<Effect of embodiment>
As shown in the above embodiment, in the server 10, a general user registers the content transmitted from the OA terminal 20A (example of the first terminal, not limited) of the official account (example of the first account) user in the server 10. Send to the talk room (example of chat room, not limited) of the official account formed with the account (example of the second account, not limited). When the user terminal 20B of a general user detects that there is an impression for the content, it transmits impression information (an example of the first information, not a limitation) to the server 10. The server 10 aggregates the received impression information in the aggregation unit 113, and the providing unit 114 provides (transmits) the aggregated information (not limited to the example of the second information) obtained by the aggregation to the OA terminal 20A.

As a result, the server 10 can provide the OA terminal 20B with information that can find the validity of the information distributed by the OA terminal 20B to each user via the server 10, and thus the OA. It is possible to provide a highly satisfying service to the user of the terminal 20B. Further, in the OA terminal 20B, it is possible to confirm how many impressions were given to which content, and it is possible to devise so that more effective information distribution can be performed in the subsequent information distribution. For example, by exploring the commonalities of content with high impressions, more effective information distribution can be performed, and by searching for commonalities of content with low impressions, information that does not include the commonalities can be distributed. You will be able to go.

In communication system 1, the OA terminal 20A transmits content to a plurality of users registered in an official account. Then, the server 10 may acquire impression information from each of the user terminals 20B of each of the plurality of users registered in the official account.

As a result, the server 10 can acquire impression information from a plurality of different users, so that it is possible to obtain qualitative information on impressions for the content. That is, it is possible to obtain information on what the overall impression of the content was.

In the communication system 1, the OA terminal 20A can transmit various types of contents. For example, content such as video, image, text (message), voice, stamp, coupon, and map information can be transmitted. Then, the server 10 may aggregate impressions for each of the different types of content and transmit information on the number of impressions for each content to the OA terminal 20A.

As a result, the official account user of the OA terminal 20A can transmit various contents, and can recognize how many impressions there were for each content of a different type.

The content transmitted from the OA terminal 20A to the talk room of the official account may be displayed on the talk room of the display unit 24 of the terminal of each user registered in the official account.

As a result, the user registered in the official account can recognize the information transmitted from the official account user by using the user terminal 20B.

The detection unit of the user terminal 20B may be configured to detect impressions only once for one content from the opening of the talk room of the official account to the closing of the talk room. That is, one content may be configured so that it is not counted twice or more in one talk room display. Here, opening the talk room means displaying the talk room of the official account on the display unit 24 of the user terminal 20B, and closing the talk room means that the talk room may be in any mode. , The state of being hidden. That is, the talk room is hidden by switching the display of the talk room to another display in the messaging application, hiding it by putting the terminal itself into the sleep state or later, or switching to a display different from the messaging application. And so on.

This makes it possible to prevent the user from being counted as an impression by displaying the same content many times by flicking the talk room up and down many times, for example. In the case where the user is displayed back and forth in the talk room many times, it can be said that the reliability as an impression is low because it cannot be determined whether or not the content is actually confirmed, so the count of such impressions is counted. By preventing the above, the server 10 can provide highly reliable impression information to the OA terminal 20A.

Further, the server 10 may provide the OA terminal 20A with information on impressions counted according to the attributes of the user terminal 20B, that is, the attributes of the user holding the user terminal 20B. The user attribute referred to here may be any of gender, age, occupation, and may be other attributes.

As a result, the server 10 can provide the OA terminal 20A with impression information according to the user's attributes. Therefore, the official account user can, for example, respond to the content for each gender (impression) or age. You can check the reaction (impression) for each.

Further, when transmitting the content, the OA terminal 20A specifies a specific attribute and transmits the content. Then, the server 10 may be configured to transmit the content from the OA terminal 20A only to the users having the specific attribute among the users registered in the official account.

As a result, the OA terminal 20A can transmit the content only to the user having a specific attribute.

Further, the OA terminal 20A may transmit another content based on the impression information indicated by the aggregated information transmitted from the server 10. For example, if the impression of a certain content is high, the content of the same type as the content may be transmitted, or if the impression of the content is low, the content of the same type as the content but different expression may be transmitted. You can send it.

That is, the official account user can transmit the content more effectively by transmitting the content according to the impression information.

The server 10 may be configured to charge for the transmission of the content by the OA terminal 20A. Then, the server 10 may impose a charge according to the attribute of the content or a charge according to the number of impressions of the transmitted content as an example, not limited.

As a result, the server 10 can charge the official account user for the distribution of information. In addition, by charging according to the number of impressions, it is possible to charge the official account user in a satisfactory manner.

The OA terminal 20A may be configured so that it can be transmitted to the talk room of the official account in the form of a message set (an example of a package, not a limitation) including a plurality of contents. At this time, the message set may be configured to count only up to one impression per user.

As a result, the OA terminal 20A can collectively transmit a plurality of contents as one message in a pseudo manner. Therefore, information can be transmitted collectively in a plurality of modes. In addition, by configuring the configuration so that only one impression is counted per user, it is possible to recognize how many different users have received impressions on the content.

Note that the content transmitted from the OA terminal 20A may be transmitted at the same time or at different times, and impressions may be counted for each.

As a result, the server 10 can acquire impressions about the contents transmitted at different times.

1 Communication system 10 Server 11 Control unit 111 Message processing unit 113 Aggregation unit 114 Providing unit 12 Input / output unit 13 Display unit 14 Communication I / F (communication unit)
20 Terminal 21 Control unit 211 Message processing unit 212 Display processing unit 213 Detection unit 22 Communication I / F
23 Input / output unit 231 Touch panel 232 Microphone 233 Speaker 234 Camera 24 Display unit (display)
28 Storage 30 Network

Claims

It is an information processing method of a server that transmits the content transmitted from the first terminal of the user of the first account to the second terminal of the user of the second account.
Acquiring the first information regarding the impression of the user of the second terminal with respect to the content displayed on the second terminal by the acquisition unit of the server, and
Based on the first information acquired by the acquisition unit, the content includes transmitting second information regarding the number of impressions to the first terminal by the communication unit of the server.
The information processing method according to claim 1.
The content is transmitted from the first terminal to a plurality of terminals including the second terminal.
Acquiring the first information of each user of the plurality of terminals for the content displayed on each of the plurality of terminals by the acquisition unit, and
The second information is transmitted to the first terminal by the communication unit based on the plurality of the first information acquired by the acquisition unit.
The information processing method according to claim 1 or 2.
The content includes a first content and a second content whose type is different from that of the first content.
The first information includes a first impression information regarding an impression of a user of the second terminal for the first content displayed on the second terminal, and the second information for the second content displayed on the second terminal. Includes second impression information about the terminal user's impressions
The second information includes first impression number information regarding the number of impressions of the first content and second impression number information regarding the number of impressions of the second content.
The information processing method according to any one of claims 1 to 3.
The content is displayed in the chat room displayed on the second terminal.
The information processing method according to claim 4.
The impressions are not counted more than once from the time the chat room is opened until the chat room is closed.
The information processing method according to claim 5.
The period from the opening of the chat room to the closing of the chat room includes the period from the display of the chat room to the hiding of the chat room.
The information processing method according to claim 5 or 6.
Closing the chat room includes putting the second terminal to sleep.
The information processing method according to claim 2.
Based on the second information, the third information regarding the number of impressions for each attribute of the plurality of terminals is transmitted to the first terminal.
The information processing method according to claim 8.
The attributes include at least one of gender, age, and occupation.
The information processing method according to claim 8 or 9.
Based on the information of the attribute, the third content transmitted from the first terminal is transmitted by the communication unit to the second terminal belonging to the attribute.
The information processing method according to any one of claims 1 to 10.
Based on the first information acquired by the acquisition unit, the communication unit transmits the fourth content transmitted from the first terminal to the second terminal.
The information processing method according to claim 11.
This includes setting a billing amount to be charged to the first terminal based on the transmission of the fourth content.
The information processing method according to any one of claims 1 to 12.
It includes setting the billing amount to be charged to the first terminal based on the second information.
The information processing method according to any one of claims 1 to 13.
The communication unit transmits the fourth information regarding the number of users who have the impression of the content, which is different from the second information acquired by the acquisition unit, to the first terminal.
The information processing method according to claim 3.
The first content and the second content are transmitted from the first terminal at different times.
The information processing method according to claim 3.
The content is transmitted from the first terminal as a package including the first content and the second content.
The information processing method according to any one of claims 1 to 16.
The content includes at least one of a message, a coupon, and a stamp.
A program executed by a server that transmits content transmitted from the first terminal of the user of the first account to the second terminal of the user of the second account.
Acquiring the first information regarding the impression of the user of the second terminal with respect to the content displayed on the second terminal by the acquisition unit of the server, and
Based on the first information acquired by the acquisition unit, the server executes the transmission of the second information regarding the number of impressions of the content to the first terminal by the communication unit of the server.
A server that transmits content transmitted from the first terminal of the user of the first account to the second terminal of the user of the second account.
An acquisition unit that acquires first information regarding impressions of a user of the second terminal with respect to the content displayed on the second terminal, and an acquisition unit.
Based on the first information acquired by the acquisition unit, the content includes a communication unit that transmits second information regarding the number of impressions to the first terminal.
A server that transmits content transmitted from the first terminal of the user of the first account to the second terminal of the user of the second account.
Includes a processor that reads a program stored in memory and executes processing based on the program.
The processor
Acquiring the first information regarding the impression of the user of the second terminal with respect to the content displayed on the second terminal by the acquisition unit of the server, and
Based on the first information acquired by the acquisition unit, the communication unit of the server transmits the second information regarding the number of impressions of the content to the first terminal.
It is the first terminal of the first user of the first account that transmits the first content to the second terminal of the user of the second account via the server.
The first information regarding the impression of the user of the second terminal with respect to the first content displayed on the second terminal is acquired by the acquisition unit of the recording server, and based on the first information acquired by the recording acquisition unit, the said The second information regarding the number of impressions of the first content is received from the server by the communication unit of the first terminal.
Displaying the second information in the display area of the first terminal and
It includes transmitting the second content to the terminal that has the impression of the first content.