WO2022163403A1

WO2022163403A1 - Server, information processing method, program, and terminal

Info

Publication number: WO2022163403A1
Application number: PCT/JP2022/001364
Authority: WO
Inventors: 遼西村; 淳基寺山
Original assignee: Ｌｉｎｅ株式会社
Priority date: 2021-01-26
Filing date: 2022-01-17
Publication date: 2022-08-04

Abstract

The present invention improves convenience relating to a service for transmitting and receiving content.　This server that transmits, to a plurality of terminals, content having a first account as a transmission source comprises: a control unit that acquires first information, which is information relating to the content, and acquires second information relating to the number of items of content based on the first information that were transmitted, among the plurality of content items having the first account as the transmission source; and a transmission unit that, when the second information acquired by the control unit is greater than or equal to a preset setting value, or is greater than the setting value, transmits, to the first account, third information relating to the number of items of content based on the first information that received impressions from a user of a terminal that received the content based on the first information, and when the second information acquired by the control unit is less than or equal to the preset setting value, or is less than the setting value, the communication unit transmits, to the first account, fourth information differing from the third information.

Description

server, information processing method, program, terminal

The present disclosure relates to servers, information processing methods, programs, and the like.

There are services (for example, messaging services) for exchanging content between accounts. For example, Patent Literature 1 discloses a technique of distributing advertisements using an official account.

JP 2016-53929 A

According to the first aspect of the present invention, a server that transmits content whose transmission source is a first account to a plurality of terminals acquires first information that is information about the content, a control unit that acquires second information about the number of times content based on the first information is transmitted out of the content of If it is larger, the third information about the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information is sent to the first account, and the second information acquired by the control unit is and a communication unit configured to transmit fourth information different from the third information to the first account when the information is equal to or less than the set value or less than the set value.
According to a second aspect of the present invention, there is provided an information processing method for a server for transmitting content transmitted from a first account to a plurality of terminals, wherein first information that is information related to the content is acquired, and transmitted by the first account. Acquiring, by a control unit of a server, second information about the number of times content based on the first information is transmitted among a plurality of original contents, and setting the second information acquired by the control unit to a set setting If the value is equal to or greater than the set value, the third information regarding the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information is sent to the first account by the communication unit of the server. and transmitting fourth information different from the third information to the first account by the communication unit when the second information acquired by the control unit is equal to or less than the set value or smaller than the set value. .
According to a third aspect of the present invention, a program executed by a server that transmits content originating from a first account to a plurality of terminals acquires first information that is information about the content, A control unit of a server acquires second information regarding the number of times content based on the first information is transmitted among a plurality of contents that are transmission sources, and the second information acquired by the control unit is set. If it is equal to or greater than the set value, the user of the terminal that received the content based on the first information sends the third information about the number of impressions of the content based on the first information to the first account by the communication unit of the server If the second information transmitted and acquired by the control unit is less than or equal to the set value or less than the set value, the fourth information different from the third information may be transmitted to the first account by the communication unit. performed by the server.
According to a fourth aspect of the present invention, a server that transmits content originating from a first account to a plurality of terminals includes a processor that reads a program stored in a memory and executes processing based on the program, the processor acquires first information, which is information about content, and acquires second information regarding the number of times content based on the first information has been transmitted, among a plurality of pieces of content transmitted from a first account; third information about the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information, if the second information that was set is equal to or greater than the set value or greater than the set value; to the first account, and if the acquired second information is less than or equal to the set value or less than the set value, the fourth information different from the third information is transmitted to the first account. do.
According to a fifth aspect of the present invention, a program executed by a terminal of a user of a first account communicating with a server transmitting content originating from the first account to a plurality of terminals comprises: Second information, which is information about the number of content transmissions based on first information, which is information about content, among a plurality of original contents, is acquired by the server, and the acquired second information is used as the set setting. If the value is greater than or equal to the set value, the communication unit of the terminal receives, from the server, third information about the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information, If the acquired second information is less than or equal to a set value or less than the set value, the communication unit receives fourth information different from the third information from the server; and if the third information is received, Displaying the third information on the display unit of the terminal, and displaying the fourth information on the display unit when the fourth information is received are executed by the terminal.
According to a sixth aspect of the present invention, an information processing method for a terminal of a user of a first account, which communicates with a server that transmits content whose transmission source is the first account to a plurality of terminals, comprises: The server obtains the second information, which is information about the number of times the content based on the first information, which is information about the content, has been transmitted among the plurality of contents, and the obtained second information is the set setting value If it is greater than or equal to the set value, the communication unit of the terminal receives and acquires the third information on the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information from the server. If the second information is less than or equal to the set value or less than the set value, the communication unit receives fourth information different from the third information from the server; Displaying the third information on a display unit of the terminal, and displaying the fourth information on the display unit when the fourth information is received.
According to a seventh aspect of the present invention, a terminal of a user of a first account, which communicates with a server that transmits content originating from the first account to a plurality of terminals, is configured to transmit content originating from the first account to a plurality of terminals. Second information, which is information about the number of times content is transmitted based on first information, which is information about content, is acquired by the server, and the acquired second information is greater than or equal to a set value is greater than, the third information about the number of impressions of the content based on the first information is received from the server by the user of the terminal that received the content based on the first information, and the obtained second information is set a communication unit that receives fourth information different from the third information from the server if the set value is less than or equal to the set value; and displays the third information and receives the fourth information when the third information is received. and a display unit for displaying the fourth information when the information is displayed.
According to an eighth aspect of the present invention, a terminal of a user of a first account, which communicates with a server that transmits content originating from the first account to a plurality of terminals, reads a program stored in a memory, The second information, which is information about the number of times content based on the first information, which is information about the content, has been sent out of a plurality of pieces of content transmitted from the first account. is acquired by the server, and the acquired second information is equal to or greater than the set value or greater than the set value, the user of the terminal that received the content based on the first information gives an impression of the content based on the first information The communication unit of the terminal receives the third information about the specified number from the server, and if the obtained second information is equal to or less than the set value or is smaller than the set value, the fourth information different from the third information is transmitted. receiving from the server by the communication unit; displaying the third information on the display unit of the terminal when the third information is received; and displaying the fourth information on the display unit when the fourth information is received. Run.

The figure which shows an example of the system configuration|structure of the communication system which concerns on 1st Example. FIG. 4 is a diagram showing an example of functions realized by a control unit of the server according to the first embodiment; FIG. 4 is a diagram showing an example of information stored in a storage unit of the server according to the first embodiment; The figure which shows an example of the general account registration data based on 1st Example. The figure which shows an example of the 1st official account management database based on 1st Example. The figure which shows an example of the 1st content transmission log|history management database based on 1st Example. FIG. 4 is a diagram showing an example of functions realized by a control unit of the terminal according to the first embodiment; The figure which shows an example of the information memorize|stored in the memory|storage part of the terminal which concerns on 1st Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 1st Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 1st Example. 4 is a flowchart showing an example of the flow of processing executed by each device according to the first embodiment; 4 is a flowchart showing an example of the flow of processing executed by each device according to the first embodiment; The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on a 1st modification. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on a 1st modification. The figure which shows an example of the 2nd official account management database based on 2nd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 2nd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 2nd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 2nd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 2nd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 2nd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 2nd Example. 9 is a flowchart showing an example of the flow of processing executed by each device according to the second embodiment; 9 is a flowchart showing an example of the flow of processing executed by each device according to the second embodiment; The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on a 2nd modification. The figure which shows an example of the 3rd official account management database based on 3rd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 3rd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 3rd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 3rd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 3rd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 3rd Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 4th Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 4th Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 4th Example. The figure which shows an example of the 2nd content transmission log|history management database based on a 5th modification. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 6th Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 6th Example. The figure which shows an example of the screen displayed on the display part of the official user's terminal which concerns on 6th Example. FIG. 14 is a flow chart showing an example of the flow of processing executed by each device according to the sixth embodiment; FIG.

<Compliance with legal matters>
Note that the disclosure provided herein is subject to compliance with the legal requirements of the implementing country required for the practice of this disclosure, such as confidentiality of communications.

<Example>
In this specification, there are places described as "as an example, not as a limitation" for the sake of clarity, but not only the relevant places, but also the whole of the embodiments described below are not limited to the contents of that description. Please note.

An embodiment for implementing a server or the like according to the present disclosure will be described with reference to the drawings.

First, a system may be configured with a plurality of devices, by way of example and not limitation.
The plurality of devices may be a combination of devices of the same type, a combination of devices of different types, or a combination of devices of the same type and devices of different types.
It should be noted that, by way of example and not limitation, a system can also be considered as a plurality of devices working together to perform some processing.

Also, a system involving a client (client device) and a server can be considered, by way of example and not limitation, to be at least one of the following.
(1) Terminal & Server (2) Server (3) Terminal

(1) is a system including, by way of example and not limitation, at least one terminal and at least one server. An example of this is a client-server system.

The server is composed of the following devices, for example and not limitation, and may be a single device or a combination of multiple devices.

Specifically, the server includes, by way of example and not limitation, at least one processor (examples and not limitation include: CPU: Central Processing Unit, GPU: Graphics Processing Unit, APU: Accelerated Processing Unit, DSP: Digital Signal Processor (not limited to Instead, as an example, ASIC: Application Specific Integrated Circuit, FPGA: Field Programmable Gate Array), etc.), computer device (processor + memory), control device, arithmetic device, processing device, etc. Or a configuration with a plurality of the same type of one device (as a non-limiting example, CPU + CPU, homogeneous multi-core processor, etc.), or a configuration with a plurality of different types of any one device (as a non-limiting example, CPU + DSP, heterogeneous multi-core processor etc.), or a combination of a plurality of devices (as non-limiting examples, a processor + computer device, a processor + arithmetic device, a plurality of heterogeneous devices, etc.).
Note that the processor may be a virtual processor.

Also, in the case where some processing is executed by the server, if it is composed of a single device, the processing described in the embodiments is executed by the single device. Further, in the case of a configuration having a plurality of devices, it may be configured such that one device executes a part of the processing and the other device executes the other processing. By way of example and not limitation, when configured with a processor and an arithmetic device, the processor may be configured to perform the first process and the arithmetic device may be configured to perform the second process.
In addition, when a plurality of devices are used, each device may be arranged at a position physically separated from each other.

In addition, the functions of the server may be provided in the form of PaaS, IaaS, or SaaS in cloud computing as an example and not as a limitation.

Also, the control unit of the system can be at least one of the control unit of the terminal and the control unit of the server. That is, as an example and not a limitation, any one of (1A) only the control unit of the terminal, (1B) only the control unit of the server, or (1C) both the control unit of the terminal and the control unit of the server may be used in the system. can be a control unit.

Further, the control and processing performed by the control unit of the system (hereinafter collectively referred to as "control, etc.") may be performed only by (1A) the control unit of the terminal, or (1B) the control of the server (1C) It may be performed by both the control unit of the terminal and the control unit of the server.
In addition, in (1C), as an example and not a limitation, part of the control performed by the control unit of the system is performed by the control unit of the terminal, and the rest of the control is performed by the control unit of the server. You may do so. In this case, the allocation (allocation) of control and the like may be equally divided, or may be allocated at different ratios instead of equally divided.

Further, in the case of the communication unit of the server, when the server is composed of a single device, the communication unit itself provided in the single device may be used. Further, when the server is configured to have a plurality of devices, the communication section of the server may be configured to include each communication section provided in each device.
By way of example and not limitation, if a server comprises a first device and a second device, the first device having a first communication portion and the second device having a second communication portion, the communication portion of the server may include: It is good also as a concept containing a 1st communication part and a 2nd communication part.

(2) can be a system configured by a plurality of servers (hereinafter referred to as a "server system") as an example and not as a limitation. In this case, the configuration described above can be similarly applied as the configuration of each server.

The control or the like performed by the server system may be performed by (2A) only one server, (2B) only another server, or (2C) one of the plurality of servers. server and another server.
Also, in (2C), as an example and not a limitation, one server may perform part of the control performed by the server system, and the remaining control may be performed by another server. good. In this case, the allocation (allocation) of control and the like may be equally divided, or may be allocated at different ratios instead of equally divided.

(3) can be, by way of example and not limitation, a system composed of a plurality of terminals.
The system may be, by way of example and not limitation, a system such as the following.
・A system in which terminals have server functions (distributed system). This can be accomplished using blockchain technology, by way of example and not limitation.
・A system in which terminals communicate wirelessly with each other. As an example and not a limitation, this can be realized by performing communication in a P2P (Peer-to-Peer) method or the like using short-range wireless communication technology such as Bluetooth.

It should be noted that the above is not limited to the control unit, and the same applies to each functional unit such as an input/output unit, a communication unit, a storage unit, and a clock unit that can be components of the system.

In the following embodiments, by way of example and not by way of limitation, a system including a terminal and a server (by way of example and not by way of limitation, a client-server system) is illustrated.
It is also possible to apply the server system of (2) above as the server.

Also, instead of a system including a terminal and a server, it is possible to apply a system that does not include a server, such as the system of (3) above as an example and not as a limitation.
An embodiment in this case can be configured based on the above-described blockchain technology or the like. Specifically, as an example and not a limitation, data stored and managed in a server described in the following embodiments is saved (stored) on a blockchain. The terminal can then generate a transaction to the blockchain, and when the transaction is approved on the blockchain, the data stored on the blockchain can be updated.

It should be noted that even when the term "terminal" is used, this is not limited to the meaning of a terminal as a client device in a client server.
That is, a terminal may include the concept of a device that is not in a client server.

Also, in this specification, the expression "by communication I/F" is used as appropriate. This indicates that, as an example and not a limitation, the device transmits and receives various types of information and data via a communication I/F (via a communication unit) under the control of a control unit (processor or the like). It shall be acceptable.

Also, in this specification, the terms “related” and “related” are not limited to the terms “B related to A” and “B related to A”, and “A” and some relationship shall mean "B" having A specific example of this will be described later.

Further, in this specification, "A" and Including those in which "B" is performed at the same time (hereinafter referred to as "simultaneous") and those in which "A" and "B" are performed at different times (hereinafter referred to as "non-simultaneously"). shall be acceptable.
As an example and not as a limitation, in the case of transmitting the first information and the second information, it is possible to transmit the first information and the second information at the same timing, and to transmit the first information and the second information at the different timings. may include both the concept of what is sent with
In consideration of lag (time lag), "at the same time" may include "almost at the same time."

It should be noted that even though "A" and "B" are performed at different timings, it is only necessary to process "A" and "B" as targets, and the purpose is not necessarily the same. be omitted.
By way of example and not limitation, when it is said that the first information and the second information are transmitted as described above, it is only necessary to transmit the first information and the second information, and the first information and the second information are used for the same purpose. In addition to the case of transmitting the first information and the second information for different purposes, it may also include the case of transmitting the first information and the second information.

In the following embodiments, a messaging service will be exemplified as an example of a service for users to chat (hereinafter referred to as "chat service"). Also, an application for realizing a chat service is called a "chat application", and an application for realizing a messaging service is called a "messaging application".
A chat application may, by way of example and not limitation, allow users to chat in a chat room.

It should be noted that messaging service: MS (including instant message service: IMS) can also be considered as one form (one form) of social networking service: SNS. Thus, messaging services and social networking services may or may not be distinguished. In other words, social networking services may include messaging services.

Also, in the following embodiments, as an example of a messaging service, an instant messaging service: IMS (Instant Messaging Service).
An instant messaging application, by way of example and not limitation, may allow users to talk in a talk room.

A chat room (as an example, not a limitation, a talk room) can be a UI (User Interface) or a GUI (Graphical User Interface) that allows each user to view content sent and received between terminals of multiple users. .

In addition, talk rooms include one-on-one user talk rooms (one-on-one talk rooms), group talk rooms that include multiple users (group talk rooms), talk rooms with official users (OA talk rooms), etc. can include

Also, an account of a business that is a messaging application account and is not a general user is called an "official account (OA (Official Account))", and a user of this official account is called an "official user". It should be noted that this may also be referred to as "official account user", "official account operator", or the like.
On the other hand, an account of a user who is an account of a messaging application and is not an official user is called a "general account", and a user of the general account is called a "general user". Note that this may also be referred to as a "general account user" or the like.
In other words, messaging application accounts may include general accounts and official accounts.

By way of example and not limitation, official users may use terminals similar to those of general users to be able to send and receive messages to and from other devices via the server.

In this specification, content may be information transmitted from a source to a destination. Also, the content may be one or more pieces of content.

Content includes, by way of example and not limitation, text content in the form of text, image content in the form of images (including at least one of still images and moving images), sound content in the form of sound (including voice), etc. shall be included.
In addition to this, operation content such as buttons and icons for user operation and link content such as URI (including URL etc.) may be included.

Text may include, by way of example and not limitation, at least one of national characters represented by character codes, extended characters, machine-dependent characters, numerals, symbols, graphics and symbols.
Note that the text may not include at least one of the characters, extended characters, machine-dependent characters, numerals, symbols, graphics, and symbols described above, and may include other text.

An image can include at least one of various types of image information, such as icons, buttons, stamps, pictograms, and banner images, for example and not limitation.

In addition, the type of content may include at least any of the following types, as an example and not as a limitation.
(A) Single content (B) Complex content (C) Content set

(A) Single content is content composed of one piece of content. By way of example and not limitation, this includes one content being displayed in a talk room by one balloon.

(B) Composite content is a set of content made up of multiple pieces of content. Although it appears to be single content, it is different from single content in that it contains not one piece of content but multiple pieces of content. By way of example, and not limitation, this includes a talk room in which a group of contents made up of multiple contents is displayed in a single balloon.
This compound content is created for the purpose of recognizing and viewing a plurality of related content as a single unit, as an example and not as a limitation.

(C) A content set is a set of content consisting of a plurality of single contents, a plurality of composite contents, or a combination of one or more single contents and one or more composite contents. If the number of contents included in the content set is N (N is an integer equal to or greater than 2), this includes, by way of example and not limitation, those displayed in the talk room by N separate balloons.
This content set is created, for example and not by way of limitation, for the purpose of separately recognizing and browsing a plurality of related contents.

Next, the “content impression” will be explained.
Impressions of content can include, by way of example and not limitation, at least one of the following:
(a1) Content display (a2) Content already read (a3) Content opening

(a1) The display of the content can be, for example and not by way of limitation, that the entire (entire) content is displayed on the display unit.

It should be noted that there is a case where the amount of content information is large and it is not possible to display all the information on the display unit at one time.
Therefore, not only that the entire content is displayed on the display unit, but also that a part of the content is displayed on the display unit can be included in the impression of the content. In this case, by way of example and not limitation, an impression of content can be at least one of the following:
・At least one of the upper edge and lower edge of the content is displayed. Displayed more than the set percentage of the length (or more than the set percentage) ・The content was displayed more than the set percentage of the area (or more than the set percentage) ・A specific part of the content (the central part as an example, not a limitation) what was displayed

(a2) Reading of content means (a1) display of content, and for example and not limitation, content is not currently displayed on the display unit, but the content is displayed on the display unit based on user input or the like. It can be in a state where it is possible to As a non-limiting example, a talk room is selected by the user and the talk room (image of the talk room) is displayed on the display, but the target content is not displayed on the display. This includes a state in which it is possible to display the contents of the display on the display unit.
In other words, even if the user does not actually browse the content, there are cases where the impression is given to the content.

(a3) Unsealing content may be, as a non-limiting example, when the type of content is (C) content set, any content included in this content set is displayed on the display unit. can.

As an example and not a limitation, the number of times (a1) display of content is detected can be counted as the “number of views”.
As an example and not a limitation, the number of times (a2) that the content has been read may be counted as the “view count”, or it may not be so.
Also, as a non-limiting example, the number of times (a3) opening of the content is detected may be counted as the "number of views", or may not be so.

In addition, (a1) to (a3) will be aggregated individually,
(a1) "Display count" for content display
(a2) "number of times read" for content read
(a3) "Number of openings" for content opening
may or may not be aggregated respectively.

The concept of impressions may also include, by way of example and not by way of limitation, variations from the above (such as, by way of example and not by way of limitation, based on selection of content by a user).
Specifically, the concept of impressions may include, by way of example and not limitation, at least one of the following:
(b1) Click (b2) Video playback (b3) Conversion

(b1) A click may be that the content was clicked by a user. In the case of a touch panel input device, click can be read as tap (touch).
Note that impressions and clicks may be treated as separate concepts. That is, the click of (b1) may be the click of the impression content.

(b2) Moving image reproduction can be defined as, when content is moving image content, this moving image content has been reproduced. "Video playback" can include, by way of example and not limitation, motion playback start, video playback pause, video playback end, and the like.
In addition, it is good also considering an impression and moving image reproduction as a separate concept. In other words, the video reproduction of (b2) may be the video reproduction performed for the video content of the impression.

(b3) A conversion may be based on an action taken by a user related to the content resulting in an achievement related to the content.
By way of example and not limitation, this includes a user's visit to a store based on the content, if the content is text or image content that encourages a visit to the store.
By way of example and not limitation, where the content is advertising content, this includes that the advertised goods or services were purchased by the user based on the content.
Also, by way of example and not limitation, if the content is coupon content, this includes that a coupon was obtained based on the content and that the coupon was used by the user.
Note that impressions and conversions may be treated as separate concepts. In other words, the conversion of (b3) may be the fact that the user has taken action on the impression content and that the result has been obtained.

Even if the impression-targeted content is not necessarily displayed, as a non-limiting example, the user's selection of content related to the impression-targeted content may be regarded as an impression of the impression-targeted content.

In the following embodiments, the type of content is mainly described as (A) single content for the sake of simplicity of explanation.
However, even when the content is (B) compound content or (C) content set, the method of the present disclosure can be realized by the same method as the method described in the following embodiments.

<First embodiment>
In the first embodiment, as an example and not as a limitation, an official user of the messaging service transmits content to general users who have made friend registration with the official account via the messaging service. After that, the official user can check the number of views of the transmitted content by general users, etc., using the terminal of the official user.

The content described in the first embodiment can be applied to each of the other embodiments and each of the other modifications.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<System configuration>
FIG. 1-1 is a diagram showing an example of a system configuration of a communication system 1 in this embodiment.
In the communication system 1, a server 10 and a plurality of terminals 20 (

terminals

20A, 20B, 20C, . . . ) are connected via a network 30 as an example and not a limitation.

The server 10 has a function of providing chat services (chat applications) including messaging services (messaging applications) to the terminals 20 owned by official users and general users via the network 30 . Server 10 can also be expressed as a messaging server, a messaging service service server, a messaging application management server, or the like.

In this embodiment, the user of the server 10 is the messaging service provider (operator).

Note that, unlike the present embodiment, a provider of a payment service (payment application) that enables electronic payment using electronic money (electronic money) or the like may become a user of the server 10 and operate the messaging service. good. The payment service provider may or may not offer messaging services as a function of the payment application.

The number of servers 10 and the number of terminals 20 connected to the network 30 are not limited.

The terminal 20 (terminal 20A, terminal 20B, terminal 20C, ...) may be any information processing terminal capable of realizing the functions described in each embodiment. Terminal 20 includes, by way of example and not limitation, smart phones, mobile phones (feature phones), computers (including but not limited to desktops, laptops, tablets, etc.), media computer platforms (including but not limited to cable, satellite set top boxes, digital video recorders), handheld computer devices (as non-limiting examples include PDA (personal digital assistant), email clients, etc.), wearable terminals (glasses-type devices, watch-type devices, etc.), VR (Virtual Reality) Including terminals, smart speakers (devices for voice recognition), or other types of computers or communication platforms. Also, the terminal 20 may be expressed as an information processing terminal.

The configuration of terminal 20A, terminal 20B and terminal 20C may be identical, by way of example and not by way of limitation. Further, if necessary, the terminal used by the user X may be expressed as the terminal 20X, and the user information in a predetermined service associated with the user X or the terminal 20X may be expressed as the user information X. It doesn't have to be.
The user information is user information associated with an account used by the user in a predetermined service. User information includes, by way of example and not limitation, user's name, user's icon image, user's age, user's gender, user's address, user's hobbies, entered by the user or provided by a given service It may include information associated with the user, such as preferences, user identifiers, etc., and may or may not be any one or combination of these.

The network 30 serves to connect one or more terminals 20 and one or more servers 10 . That is, the network 30 means a communication network that provides a connection path so that the various devices can transmit and receive data after being connected.

One or more portions of network 30 may or may not be wired or wireless networks. Network 30 may include, by way of example and not limitation, an ad hoc network, an intranet, an extranet, a virtual private network (VPN), a local area network (LAN), a wireless LAN (WLAN), wide area network (WAN), wireless WAN (WWAN), metropolitan area network (MAN), part of the Internet, Public Switched Telephone Network (Public) Part of Switched Telephone Network (PSTN), mobile phone network, ISDN (integrated service digital networks), wireless LAN, LTE (long term evolution), CDMA (code division multiple access), Bluetooth (registered trademark), satellite communication, etc., or a combination of two or more thereof. Network 30 may include one or more networks 30 .

The server 10 (not limited to, but an example of a server, an information processing device, and an information management device) has a function of providing a predetermined service (messaging service in this embodiment) to the terminal 20 . The server 10 may be any information processing device capable of realizing the functions described in each embodiment. Server 10 includes, by way of example and not limitation, server devices, computers (including but not limited to desktops, laptops, tablets, etc.), media computer platforms (including but not limited to cable, satellite set-top boxes, digital video recorders, etc.). ), handheld computing devices (by way of example and not limitation, PDAs, email clients, etc.), or other types of computers or communication platforms. Also, the server 10 may be expressed as an information processing device. If there is no need to distinguish between the server 10 and the terminal 20, the server 10 and the terminal 20 may or may not be represented as information processing devices.

[Hardware (HW) configuration of each device]
The HW configuration of each device included in the communication system 1 will be described.

(1) HW Configuration of Terminal FIG. 1-1 shows an example of the HW configuration of the terminal 20. As shown in FIG.
The terminal 20 includes a control unit 21 (CPU: central processing unit (central processing unit)), a storage unit 28, a communication I/F 22 (interface), an input/output unit 23, a clock unit 29A, and a position calculation information detection unit 29B. . Each component of the HW of terminal 20 is interconnected via bus B, by way of example and not limitation. Note that the HW configuration of the terminal 20 does not necessarily include all the components. By way of example and not limitation, terminal 20 may or may not be configured for individual or multiple components to be removed.

The communication I/F 22 transmits and receives various data via the network 30. Communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The communication I/F 22 has a function of executing communication with various devices such as the server 10 via the network 30 . Communication I/F 22 transmits various data to various devices such as server 10 according to instructions from control unit 21 . The communication I/F 22 also receives various data transmitted from various devices such as the server 10 and transmits the data to the control unit 21 . Also, the communication I/F 22 may be simply referred to as a communication section. Moreover, when the communication I/F 22 is configured by a physically structured circuit, it may be expressed as a communication circuit.

The input/output unit 23 includes a device for inputting various operations to the terminal 20, a device for outputting processing results processed by the terminal 20, and the like. In the input/output unit 23, the input unit and the output unit may be integrated, the input unit and the output unit may be separated, or not.

The input unit is realized by any one or a combination of all types of devices that can receive input from the user and transmit information related to the input to the control unit 21 . The input unit includes, but is not limited to, hardware keys such as a touch panel, a touch display, and a keyboard, a pointing device such as a mouse, a camera (operation input via moving images), and a microphone (operation input by voice).

The output unit is realized by any one or a combination of all types of devices capable of outputting the processing results processed by the control unit 21. The output unit includes, as non-limiting examples, a touch panel, a touch display, a speaker (audio output), a lens (as non-limiting examples, 3D (three dimensions) output and hologram output), a printer, and the like.

Although it is only an example, the input/output unit 23 includes a display unit 24, a sound input unit 25, a sound output unit 26, and an imaging unit 27 as an example and not a limitation.

The display unit 24 is realized by any one or a combination of all kinds of devices capable of displaying according to the display data written in the frame buffer. The display unit 24 includes, as non-limiting examples, a touch panel, a touch display, a monitor (non-limiting examples include a liquid crystal display and OELD (organic electroluminescence display)), a head mounted display (HDM: Head Mounted Display), projection mapping, and a hologram. , including devices capable of displaying images, text information, etc. in air (which may or may not be a vacuum). Note that these display units 24 may or may not be capable of displaying display data in 3D.

The sound input unit 25 is used to input sound data (including voice data; the same applies hereinafter). Sound input unit 25 includes a microphone and the like.
The sound output unit 26 is used for outputting sound data. Sound output unit 26 includes a speaker and the like.
The imaging unit 27 is used to acquire image data (including still image data and moving image data; the same applies hereinafter). The imaging unit 27 includes a camera and the like.

When the input/output unit 23 is a touch panel, the input/output unit 23 and the display unit 24 may be arranged facing each other with substantially the same size and shape.

The clock unit 29A is a built-in clock of the terminal 20 and outputs time information (timekeeping information). The clock unit 29A is configured with a clock using a crystal oscillator or the like, for example and not limitation. The clock unit 29A can also be expressed as a clock unit or a time information detection unit as an example and not as a limitation.

Note that the clock unit 29A may or may not have a clock to which the NITZ (Network Identity and Time Zone) standard or the like is applied.

The position calculation information detection unit 29B has a function of detecting (measuring) information necessary for the control unit 21 to calculate (measure) the position of its own terminal 20 (hereinafter referred to as “position calculation information”). Department. The position calculation information detection section 29B can also be expressed as a position calculation sensor section as an example and not as a limitation.

The position calculation information detection unit 29B includes, as a non-limiting example, a satellite positioning sensor (satellite positioning sensor) which is a sensor or unit for calculating the position of the terminal 20 using a satellite positioning system such as GPS (Global Positioning System). unit), an inertial measurement sensor (inertial measurement unit (IMU (Inertial Measurement Unit))), which is a sensor or unit for calculating the position of the terminal 20 using an inertial navigation system, UWB (ultra wideband radio: Ultra Wide A UWB positioning sensor (UWB positioning unit), etc., which is a sensor or unit for calculating the position of the terminal 20 using a band).

The satellite positioning unit includes, as a non-limiting example, an RF receiving circuit that converts RF (Radio Frequency) signals including positioning satellite signals transmitted from positioning satellites received by an antenna (not shown) into digital signals, Positioning satellite signals are acquired by performing correlation calculation processing, etc. on the digital signals output from the RF receiving circuit, and information such as satellite orbit data and time data extracted from the positioning satellite signals is used as position calculation information. It has a baseband processing circuit for output.

The inertial measurement unit has an inertial sensor that detects information necessary to calculate the position of the terminal 20 by inertial navigation calculation. Examples of inertial sensors include, but are not limited to, triaxial acceleration sensors and triaxial gyro sensors. The acceleration detected by the acceleration sensor and the angular velocity detected by the gyro sensor are used as position calculation information. Output.

As a non-limiting example, the UWB positioning unit converts an ultra-wideband RF (Radio Frequency) signal including an ultra-wideband pulse signal for positioning transmitted from a positioning beacon received by an antenna (not shown) into a digital signal. It has a wideband RF receiving circuit, a relative position calculation processing circuit that calculates the relative position between the terminal 20 and the positioning beacon based on the digital signal output from the ultra-wideband RF receiving circuit, and the like.
As an example and not a limitation, the UWB positioning unit may cause the terminal 20 to function as a positioning beacon by transmitting an ultra-wideband RF signal including a positioning ultra-wideband pulse signal from an antenna (not shown), You don't have to.

As a non-limiting example, the control unit 21 calculates the position of its own terminal 20 at regular timings or specific timings based on the position calculation information detected by the position calculation information detection unit 29B. The position of the terminal is called "terminal position", and the calculated terminal position is called "calculated terminal position". The control unit 21 may or may not associate the calculated terminal position with the date and time when the calculated terminal position was calculated and store it in the storage unit 28 as calculated terminal position history data.

The control unit 21 comprises, by way of example and not limitation, a hardware built-in data processing device comprising physically structured circuitry for carrying out the functions implemented by the code or instructions contained within the program. It is realized by Therefore, the control unit 21 may or may not be expressed as a control circuit.

Control unit 21 may include, by way of example and not limitation, a central processing unit (CPU), a microprocessor, a processor core, a multiprocessor, an ASIC (application-specific integrated circuit), an FPGA (field programmable gate array).

The storage unit 28 has a function of storing various programs and various data required for the terminal 20 to operate. The storage unit 28 includes, as non-limiting examples, various storage media such as HDD (hard disk drive), SSD (solid state drive), flash memory, RAM (random access memory), ROM (read only memory). Also, the storage unit 28 may or may not be expressed as a memory.

The terminal 20 stores the program P in the storage unit 28, and by executing this program P, the control unit 21 executes processing as each unit included in the control unit 21. That is, the program P stored in the storage unit 28 causes the terminal 20 to implement each function executed by the control unit 21 . Also, this program P may or may not be expressed as a program module.

(2) Server HW configuration
FIG. 1-1 shows an example of the HW configuration of the server 10. As shown in FIG.
The server 10 includes a control section 11 (CPU), a storage section 15 , a communication I/F 14 (interface), an input/output section 12 and a clock section 19 . Each component of the HW of server 10 is interconnected via bus B, by way of example and not limitation. It should be noted that the HW of the server 10 does not have to include all components as the HW configuration of the server 10 . By way of example and not limitation, the HW of server 10 may or may not be configured to remove individual components or multiple components.

The control unit 11 comprises, by way of example and not limitation, a hardware built-in data processing device comprising physically structured circuitry for carrying out the functions implemented by the code or instructions contained within the program. It is realized by

The control unit 11 is typically a central processing unit (CPU), and may or may not be a microprocessor, processor core, multiprocessor, ASIC, or FPGA. In the present disclosure, the controller 11 is not limited to these.

The storage unit 15 has a function of storing various programs and various data required for the server 10 to operate. The storage unit 15 is realized by various storage media such as HDD, SSD, and flash memory. However, in the present disclosure, the storage unit 15 is not limited to these. Also, the storage unit 15 may or may not be expressed as a memory.

The communication I/F 14 transmits and receives various data via the network 30. Communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The communication I/F 14 has a function of executing communication with various devices such as the terminal 20 via the network 30 . Communication I/F 14 transmits various data to various devices such as terminal 20 according to instructions from control unit 11 . The communication I/F 14 also receives various data transmitted from various devices such as the terminal 20 and transmits the data to the control unit 11 . Also, the communication I/F 14 may be simply referred to as a communication unit. Moreover, when the communication I/F 14 is configured by a physically structured circuit, it may be expressed as a communication circuit.

The input/output unit 12 includes a device for inputting various operations to the server 10, a device for outputting processing results processed by the server 10, and the like. In the input/output unit 12, the input unit and the output unit may be integrated, the input unit and the output unit may be separated, or not.

The input unit is realized by any one or a combination of all types of devices that can receive input from the user and transmit information related to the input to the control unit 11. The input unit is realized by hardware keys typically represented by a keyboard and a pointing device such as a mouse. Note that the input unit may or may not include a touch panel, a camera (operation input via a moving image), and a microphone (operation input by voice) as examples, not limitation.

The output unit is realized by any one or a combination of all types of devices capable of outputting the processing results processed by the control unit 11. The output unit includes, as non-limiting examples, a touch panel, a touch display, a speaker (sound output), a lens (as non-limiting examples, 3D (three dimensions) output and hologram output), a printer, and the like.

Although this is only an example, the input/output unit 12 includes the display unit 13 as an example and not as a limitation.

The display unit 13 is realized by a display or the like. The display is typically implemented with a monitor (for example, without limitation, a liquid crystal display or an organic electroluminescence display (OELD)). Note that the display may or may not be a head mounted display (HDM) or the like. These displays may or may not be capable of displaying display data in 3D. In the present disclosure, displays are not limited to these.

The clock unit 19 is an internal clock of the server 10 and outputs time information (timekeeping information). The clock unit 19 includes, for example and not limitation, an RTC (Real Time Clock) as a hardware clock, a system clock, and the like. The clock unit 19 can also be expressed as a clock unit or a time information detection unit as an example and not as a limitation.

(3) Others The server 10 stores the program P in the storage unit 15 and executes the program P so that the control unit 11 executes processing as each unit included in the control unit 11 . That is, the program P stored in the storage unit 15 causes the server 10 to implement each function executed by the control unit 11 . This program P may or may not be expressed as a program module.
The same is true for other devices.

Each embodiment of the present disclosure is described as being implemented by the CPU of the terminal 20 and/or the server 10 executing the program P.

Note that the control unit 21 of the terminal 20 and/or the control unit 11 of the server 10 is not only a CPU having a control circuit, but also an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)) or the like. Each process may or may not be implemented by a logic circuit (hardware) or a dedicated circuit. Also, these circuits may be realized by one or more integrated circuits, and the plurality of processes shown in each embodiment may or may not be realized by one integrated circuit. LSIs are also called VLSIs, super LSIs, ultra LSIs, etc., depending on the degree of integration. Therefore, the control unit 21 may or may not be expressed as a control circuit.

In addition, the program P of each embodiment of the present disclosure (as a non-limiting example, a software program, a computer program, or a program module) may be provided in a state stored in a computer-readable storage medium, It does not have to be. The storage medium can store the program P in a "non-transitory tangible medium". Also, the program P may or may not be for realizing part of the functions of each embodiment of the present disclosure. Furthermore, the function of each embodiment of the present disclosure may or may not be a so-called difference file (difference program) that can be realized in combination with a program P already recorded on a storage medium.

The storage medium may include one or more semiconductor-based or other integrated circuits (ICs) (such as, by way of example and without limitation, field programmable gate arrays (FPGAs) or application specific ICs (ASICs)), hard Disk drive (HDD), hybrid hard drive (HHD), optical disk, optical disk drive (ODD), magneto-optical disk, magneto-optical drive, floppy diskette, floppy disk drive (FDD), magnetic tape, solid state It may include a drive (SSD), RAM drive, secure digital card or drive, any other suitable storage medium, or any suitable combination of two or more thereof. Storage media may, where appropriate, be volatile, nonvolatile, or a combination of volatile and nonvolatile. Note that the storage medium is not limited to these examples, and any device or medium that can store the program P may be used. Also, the storage medium may or may not be expressed as memory.

By reading the program P stored in the storage medium and executing the read program P, the server 10 and/or the terminal 20 can implement the functions of the plurality of functional units shown in each embodiment.

In addition, the program P of the present disclosure may or may not be provided to the server 10 and/or the terminal 20 via any transmission medium (communication network, broadcast wave, etc.) capable of transmitting the program. . As a non-limiting example, the server 10 and/or the terminal 20 implement the functions of the plurality of functional units shown in each embodiment by executing a program P downloaded via the Internet or the like.

Each embodiment of the present disclosure can also be implemented in the form of a data signal in which the program P is embodied by electronic transmission.
At least part of the processing in the server 10 and/or the terminal 20 may or may not be realized by cloud computing configured by one or more computers.
At least part or all of the processing in the terminal 20 may or may not be performed by the server 10 . In this case, the server 10 may or may not perform at least some or all of the processing of the functional units of the control unit 21 of the terminal 20 .
At least part or all of the processing in the server 10 may or may not be performed by the terminal 20 . In this case, the terminal 20 may or may not perform at least some or all of the processing of the functional units of the control unit 11 of the server 10 .

Unless explicitly mentioned, the configuration of determination in the embodiments of the present disclosure is not essential, and predetermined processing is performed when the determination condition is satisfied, or predetermined processing is performed when the determination condition is not satisfied. may or may not.

Note that the program of the present disclosure uses script languages such as ActionScript and JavaScript (registered trademark), compiler languages such as Objective-C and Java (registered trademark), markup languages such as HTML5, and the like, for example and not limitation. Implemented.

[Functional configuration of each device]
(1) Server FIG. 1B is a diagram showing an example of functions realized by the control unit 11 of the server 10 in this embodiment.
Control unit 11 includes, as a functional unit, application management processing unit 111 for executing messaging application management processing according to application management processing program 151 stored in storage unit 15, as an example and not limitation.

FIG. 1-3 is a diagram showing an example of information stored in the storage unit 15 of the server 10 in this embodiment.
The storage unit 15 stores an application management processing program 151 executed as messaging application management processing, general account registration data 153, an official account management database 155, and a content transmission history management database 157 as an example and not limitation. be done.

The general account registration data 153 is registration data relating to a general account of an application (messaging application in this example), and an example of the data configuration is shown in FIG. 1-4.
The general account registration data 153 stores a general user name, a general application ID, and other registration information in association with each other as an example and not limitation.

The general user name is the name of the general account of the terminal 20 that uses the application, and as an example, not as a limitation, the name that the user of the terminal 20 registers when using the application is stored.

A general application ID is information used to identify an application account or the account itself.
This general application ID is preferably a unique value for each account, and as an example and not a limitation, the server 10 sets and stores a unique value (unique value) for each account.
The general application ID is information associated with the terminal 20 or the user of the terminal 20, and is an example of information about the terminal or information about the user of the terminal.

The other registration information includes, for example and not limitation, identification information for identifying the terminal 20, the telephone number of the terminal 20 (terminal telephone number), the e-mail address (terminal e-mail address), and the Various information such as authentication information such as a password (login password, authentication password, etc.) can be included.

The official account management database 155 is a management database for managing official accounts in the messaging application, and an example data configuration of the first official account management database 155A is shown in FIG. 1-5.
First official account management database 155A stores official account management data as management data for each official account.

Each official account management data stores an official application ID, an official user name, other registration information, and official account friend data, for example and not limitation.

The official user name is the name of the official account of the terminal 20 that uses the application, and as an example, not as a limitation, the name that the user of the terminal 20 registers when using the application is stored.

The official application ID is information used to identify the account of the application, or the account itself.
This official application ID is preferably a unique value for each account, and as an example and not a limitation, the server 10 sets and stores a unique value (unique value) for each account.
The official application ID is information associated with the terminal 20 or the user of the terminal 20, and is an example of information about the terminal or information about the user of the terminal.

The identification information for identifying the terminal 20 may be, by way of example and not by way of limitation, a terminal ID (by way of example and not by way of limitation, IMEI (International Mobile Equipment Identity)).
Also, the identification information for identifying the user of the terminal 20 can be, for example and not limitation, a general application ID or an official application ID.
A "general user ID" may or may not be used instead of the general application ID. Also, an "official user ID" may be used instead of the official application ID, or may not be used. If there is no need to distinguish between the general application ID and the official application ID, the user ID may or may not be used.

Also, if the application allows only one account to be registered for one terminal 20, as an example without limitation, "identification information for identifying the terminal 20=identification information for identifying the user of the terminal 20= general application ID or official application ID".

Also, as an example and not a limitation, it may or may not be possible to assign multiple terminal IDs to one general application ID or official application ID.

Also, instead of various IDs such as general application IDs, it is possible to apply a method of managing accounts based on information such as terminal phone numbers.
In this case, instead of storing ID information such as a general application ID in the general account registration data 153 or the official account management database 155, information such as a terminal telephone number is stored in the general account registration data 153 or the official account management database 155. can be made to remember.

The official account friend data is data for identifying general accounts that are friends with this official account, and for example, not limitation, general user names, general application IDs, and registration dates and times are stored in association with each other.

Among the general application IDs stored in the general account registration data 153, the general application ID of the general account that registered this official account as a friend is stored in the general application ID.

As a general user name, as an example and not as a limitation, the user name stored in the general account registration data 153 in association with this general application ID is stored.

As a registration date and time, as an example and not as a limitation, the date and time when the general account identified by this general application ID registered this official account as a friend is stored.

As an example and not a limitation, an official user who is a user of this official account can send arbitrary content to terminals with general application IDs stored in the official account friend data.

The content transmission history management database 157 is a management database for managing the content transmission history in the messaging application, and an example of the data configuration of the first content transmission history management database 157A is shown in FIG. 1-6. show.
Content transmission history data is stored in the first content transmission history management database 157A as management data for each account that is the content transmission source.

In each piece of content transmission history management data, a content ID, a destination application ID, a transmission date and time, a viewing flag, and a content are stored in association with each other, in association with the transmission source application ID. be.

The content ID is identification information that identifies content.
This content ID is preferably a unique value for each content, and as an example and not a limitation, the server 10 sets and stores a unique value (unique value) for each content.

The destination application ID is the application ID to which the content identified by the content ID is to be sent.

The date and time of transmission is information related to the date and time when the content was transmitted, and as an example and not as a limitation, the date and time when the server 10 transmitted this content to the terminal of the destination application ID is stored.

The viewing flag is a flag for identifying whether or not this content has been viewed on the terminal of this destination application ID. By way of example and not limitation, a '-' may be stored by default, and a 'O' may be stored in the viewing flag when the content is impressed on the terminal.

By way of example and not limitation, the examples of FIGS. 1-6 indicate that the content identified by the content ID "C1001_M0002" was sent to terminals with application IDs "U0001", "U0002", and "U0003". It is
Further, it is indicated that this content has been impressioned on terminals with application IDs "U0001" and "U0003", but has not yet been impressioned on terminals with application ID "U0002".

(2) Terminal FIG. 1-7 is a diagram showing an example of functions realized by the control unit 21 of the terminal 20 in this embodiment.
Control unit 21 includes, as a functional unit, application processing unit 211 for executing messaging application processing according to application processing program 281 stored in storage unit 28, as an example and not limitation.

FIG. 1-8 is a diagram showing an example of information stored in the storage unit 28 of the terminal 20 in this embodiment.
The storage unit 28 stores an application processing program 281 executed as messaging application processing and an application ID 283 of the own terminal 20 or the user of the own terminal 20 as an example and not a limitation.

The application ID 283 may store only one of the general application ID and the official application ID, or may store both the general application ID and the official application ID.

Also, the application ID 283 may or may not store multiple application IDs.

In the following, for convenience of explanation, terminals storing official application IDs as application IDs are assumed to be official user terminals 20 (

terminals

20A, 20B, terminals 20C, . . . ), and terminals storing general application IDs are general terminals. User terminals 40 (terminal 40A, terminal 40B, terminal 40C, . . . ) will be distinguished and explained.
However, the configuration of the terminal 20 can be similarly applied to the terminal 40 as an example and not as a limitation.

<Display screen>
In the following, as an example and not a limitation, a case where the terminal 20 is a tablet terminal having a horizontally long display unit 24 will be described.

As a non-limiting example, the tablet terminal has a touch panel that functions as an input unit facing the display, and this constitutes a touch screen. When an element such as an icon, button, item, or input area is displayed on the display, if the user operates an area that is part of the touch panel and faces the area where the element is displayed, A program associated with the element or a subroutine of that program is executed.

Hereinafter, the user's operation will be described as a tap (tap operation) as an example and not as a limitation.
A tap (tap operation) is, for example and not limitation, an operation in which the user touches the display unit 24 (touch screen) integrated with a touch panel by lightly tapping the display unit 24 (touch screen) with a finger or a pen tip, or touches and then releases It is action.

It should be noted that the transition of display screens described below is merely an example of the transition of display screens for realizing the method of the present disclosure. Regarding the transition of the display screens illustrated below, the display of a part of the display screens may be omitted, or another display screen may be added.

1-9 to 1-10 are diagrams showing an example of screen transitions displayed on the display unit 24 of the terminal 20 in this embodiment.
1-9 through 1-10 illustrate, by way of example and not by way of limitation, official user A. It is an example of the official account operation management screen of the messaging application displayed on the display unit 24 of the terminal 20A of A (in this example, the operator of "AA Ramen").

　In Figure 1-9, an overview display area ARR1 of the official account operation management screen is displayed at the top of the official account operation management screen.

At the left end of the overview display area ARR1, the text "Official Account Manager" indicating the official account operation management screen of the messaging application is displayed together with the icon of the messaging application.

On the right, as an example, not limitation, is an icon registered by an official user when registering a messaging application, a star icon indicating an official account, and an official user name using the messaging application. The characters "AA Ramen" are displayed.
Also, to the right of the characters "AA Ramen", as an example and not as a limitation, a lower triangular icon is displayed for displaying a pull-down menu used when switching official accounts to be managed.

To the right of it, as an example, not as a limitation, the number of general accounts that are friends with this official account (number of friends) is displayed with a double human icon. By way of example and not limitation, Figures 1-9 show that the number of friends of the official account "AA Ramen" is "180".

In the right part of the overview display area ARR1, as an example and not limitation, an official account registration information change button indicated by a human icon with the characters "account" and a help icon indicated by a question mark icon with the characters "help" are displayed. button is displayed.
As a non-limiting example, when the user taps the registration information change button, the screen transitions to a registered content change screen for changing the registered content of this official account (as a non-limiting example, contact phone number, etc.) do.
Also, as a non-limiting example, when the help button is tapped by the user, the screen transitions to a help screen explaining how to use the official account operation management screen.

Under the overview display area ARR1, a global menu display area GMM1 is displayed for allowing the official user to select various menus related to official account operation management.
In this screen, the global menu display area GMM1 includes, as an example and not a limitation, a home menu selection tab indicated by the characters "home" for authenticating and deleting friends and managing content transmission, and changes in the number of friends. and an analysis menu selection tab indicated by the characters "analysis" for analyzing the number of transmissions of content, etc. are displayed.
In FIG. 1-9, the analysis menu selection tab is displayed on the near side, indicating that the analysis menu selection tab is selected.

Below the global menu display area GMM1, the left pane displays, by way of example and not limitation, the function menu associated with the menu selection tab selected in the global menu display area GMM1 (analysis menu selection tab in this case). A local menu display area LMM1 is displayed.
In the local menu display area LMM1, as a non-limiting example, a function menu related to the analysis menu selection tab is displayed with the characters "friends" for analyzing and displaying changes in the number of friends, etc., as a non-limiting example. A friend analysis menu button that is displayed as a message, a message analysis menu button that is indicated by the characters "message" for analyzing and displaying the delivery status and viewing status of content sent as a message, and analyzing and displaying the usage status of coupons. A coupon analysis menu button indicated by the word "coupon" is displayed.
1-9, the message parsing menu button is highlighted and shown selected.

In the right pane, as an example and not limitation, a menu button selected in the local menu display area LMM1 and a corresponding report display area RPR1 are displayed.
In FIG. 1-9, based on the fact that the message analysis menu button is selected in the local menu display area LMM1, in the report display area RPR1, it is possible to analyze the content sent (transmitted) from the official account by the messaging application. The characters "message report" (which may also be called "content report") are displayed.

Below that, a content selection area MSR1 for selecting content to be analyzed is displayed.
On the left side of the content selection area MSR1, a pull-down menu for selecting content to be analyzed is displayed together with the characters "content to be analyzed".
By way of example and not limitation, content to be analyzed can be selected by content ID when the pull-down menu is operated by the user. By way of example and not limitation, in FIGS. 1-9, the content with content ID "0001" is selected for analysis.
On the right side of the content selection area MSR1, a preview of the content selected as the analysis target is displayed in balloons. As a non-limiting example, the content with the content ID "0001" is found to be the text content "Thank you for registering as a friend of AA Ramen!". By way of example and not limitation, when this balloon is tapped by a user, the entire content of content ID "0001" may be displayed in a pop-up.

Below the content selection region MSR1, a graph display region MGR1 is displayed for graphically displaying the analysis results of the content selected as the analysis target in the content selection region MSR1.
By way of example and not limitation, in FIG. 1-9, the number of distributions (the number of transmissions) for each day is displayed as a line graph in the graph display area MGR1.
As a non-limiting example, the content with the content ID "0001" is sent to general users who have registered as friends on the official account of "AA Ramen", so the number of distributions is displayed as a graph that fluctuates up and down. ing. As an example and not a limitation, the graph display area MGR1 indicates that the number of distributions sent from December 1st to December 15th is totaled.

Under the graph display area MGR1, a detailed report display area MDR1 for displaying detailed analysis results of the content selected as the analysis target in the content selection area MSR1 is displayed.
By way of example and not limitation, the detailed report display area MDR1 of FIGS. However, "125" is displayed as the total number of views. That is, it is shown that "125" out of the total number of deliveries "180" were viewed.

FIG. 1-10 is an example of the official account operation management screen when the content with the content ID "0002" is selected as the analysis target in the content selection area MSR1. On the right side of the content selection area MSR1, it is shown that the content with the content ID "0002" includes characters "Thank you for coming to our store today! We look forward to seeing you again." As an example and not a limitation, the content with the content ID “0002” is sent to friends (general users who want distribution from the official user) who have visited a store operated by the official user of “AA Ramen”.

The line graph displayed in the graph display area MGR2 has also changed due to the change in the content selected as the analysis target in the content selection area MSR1.

In the detailed report display area MDR2, "80" is displayed as the total number of distributions of the content with the content ID "0002" transmitted from December 1st to December 15th.
In this example, based on the fact that the total number of distributions of content is less than a set number ("100" in this example, not as a limitation), the aggregated value is hidden in the column of the total number of views.

Here, a method for hiding the total number of views will be described.
As a method for concealing the aggregate value of the total number of views, the following method is given as an example, not a limitation.

(1) Method to display as a numerical range (section) from 0 to the total number of distributions As an example, not a limitation, if the total number of distributions is "80", the column of the total number of views will be "0-80" or "0 ~80” is displayed.

(2) Display method with a predetermined margin above and below the total "total number of views - margin", the upper limit is "total value of total number of views + margin", and "34-74" or "34-74" is displayed in the column of total number of views.

If the lower limit value is less than "0", the lower limit value may be set to "0", and if the upper limit value exceeds the total number of deliveries, the upper limit value may be the total number of deliveries. Alternatively, the lower limit value may be set to "0", and the upper limit value may be set to "total number of views + margin", and may be displayed as "0-74" or "0-74". Alternatively, the lower limit value may be set to "total number of views - margin", and the upper limit value may be displayed as "34-80" or "34-80".

(3) Method of displaying the class to which the aggregated value belongs when the section is divided into sections with a certain width As an example, not as a limitation, if the section is divided into sections of "10", the total number of views will be "54" , the class to which the total value belongs is "50-59". For this reason, "50-59" or "50-59" are displayed in the column of the total number of views.
Alternatively, the lower limit value may be set to "0" and displayed as "0-59" or "0-59".

In the above (1) to (3), the lower limit is set to "1" instead of "0", and examples are not limited to "1-80", "1-74", "1-59", etc. You may make it display like this.
Further, when the aggregated value of the total number of views is "0", the number may not be displayed in the column of the total number of views.

In the detailed report display area in the subsequent screen diagrams, the above method (1) is exemplified as a method of concealing the aggregate value as an example, not as a limitation.
In the example of FIG. 1-10, "0-80", which is a numerical range from 0 to the total number of distributions, is displayed in the column of the total number of views in the detailed report display area MDR2.

<Processing>
1-11 and 1-12 are flowcharts showing an example of the flow of processing executed by each device in this embodiment.
In this figure, from the left side, the processing executed by the control unit 21 of the terminal 20A (the terminal 20 of the official user A.A), the processing executed by the control unit 11 of the server 10, the terminal 40A (the terminal of the general user A.A. 40) shows an example of the processing executed by the control unit 41. FIG.

Note that this processing is merely an example of processing for realizing the technique of the present disclosure, and is not limited to this processing. Another step may be added to this process, or some steps may be omitted (deleted) from this process.
This is the same for each flowchart (process) described below.

Prior to the processing, it is assumed that the general account of terminal 40A has been registered as a friend of the official account of terminal 20A.
Note that general accounts other than terminal 40A are also registered as friends with the official account of terminal 20A.

First, as a non-limiting example, the control unit 21 of the terminal 20A, based on an input to the input/output unit 23 of the terminal 20A (as a non-limiting example, a user operation; the same shall apply hereinafter), confirms the general account registered as a friend. Content transmission request information for transmitting content to the terminal 40 (terminal 40A as an example, not limitation) is transmitted to the server 10 via the communication I/F 22 (A110).

Content request information may include, by way of example and not limitation, a destination, delivery terms, and content.
A destination is a destination account that is statically determined at the time content is created. As a destination, it is possible to specify, as an example, not a limitation, "all general accounts registered as friends with official user A.A."
Distribution conditions are the conditions for dynamically determining the destination after content is created. If the destination account determined as the destination satisfies this distribution condition, the created content is set to be sent. It is a condition for Examples of delivery conditions include, but are not limited to, "immediately" (i.e., sending to the destination unconditionally after creation) and "at the time of friend registration" (i.e., when friend registration with official user A.A is completed. You can specify conditions such as sending to

Upon receiving the content transmission request information from the terminal 20A through the communication I/F 14, the control unit 11 of the server 10 executes content association processing based on the received content transmission request information (S110).

In the content association process, as an example and not a limitation, the control unit 11 of the server 10 generates and allocates a unique content ID to the content based on the received content transmission request information, and associates the content with the destination included in the content transmission request information. The distribution conditions and the content are stored in the storage unit 28 in association with the generated content ID.

Note that when the content association process is executed, the control unit 11 of the server 10 may transmit content generation completion information including the generated content ID to the terminal 20A via the communication I/F 14.

As a non-limiting example, the control unit 11 of the server 10 designates, as a non-limiting example, the content ID and content that satisfy the distribution condition as a transmission destination by the communication I/F 14. to each terminal 40 of the destination account (S120). In this case, the controller 11 of the server 10 may, by way of example and not limitation, send the content shaped as a message in a messaging application.
Further, the control unit 11 of the server 10 adds the content ID of the transmitted content to the first content transmission history management database 157A stored in the storage unit 15 with the viewing flag set to "-" and stores the content. .

Note that the control unit 11 of the server 10 may transmit content delivery completion information including at least the content ID to the terminal 20A via the communication I/F 14 when transmitting the content or the like.

Also, after executing the content association process, the control unit 11 of the server 10 may transmit the content or the like to the terminal of the account that satisfies the distribution conditions at any timing that satisfies the distribution conditions.

When content or the like is received from the server 10 via the communication I/F 42, the control unit 41 of the terminal 40A, for example and not limitation, displays on the display unit 44 a display for selection as to whether or not to display the received content on the display unit 44. Display (U110).

As an example and not a limitation, when content is selected to be displayed based on an input to input/output unit 43 of terminal 40A (U110: YES), control unit 41 of terminal 40A displays the content on display unit 44. display (U120).

Then, the control unit 41 of the terminal 40A transmits content viewing information indicating that the user of the terminal 40A has viewed the content to the server 10 via the communication I/F 42 (U130). Content viewing information can include, by way of example and not limitation, at least a content ID associated with the content.

If it is selected not to display the content (U110: NO), the control unit 41 of the terminal 40A skips steps U120 and U130.

After that, the control unit 41 of the terminal 40A terminates the process.

Note that the control unit 41 of the terminal 40A may unconditionally cause the display unit 44 to display the content without executing the step of U110. In this case, the control unit 41 of the terminal 40A may transmit the content viewing information when part of the content is displayed on the display unit 44, or transmit the content viewing information when the entire content is displayed. may be sent. Further, after displaying the content on the display unit 44, the control unit 41 of the terminal 40A may transmit the content browsing information based on the input to the input/output unit 43 of the terminal 40A.

When content viewing information is received from terminal 40A via communication I/F 14 (S130: YES), control unit 11 of server 10 executes content viewing completion processing (S140).
In the content viewing completion process, the control unit 11 of the server 10, based on the received content ID and the general application ID of the terminal 40A from which the content viewing information was sent, selects the content from the first content transmission history management database 157A. The browse flag corresponding to the content ID and destination application ID is changed from "-" to "o".

If content browsing information is not received (S130: NO), the control unit 11 of the server 10 skips step S140.

It should be noted that after repeating each step from A110 to S110 to S140, the subsequent steps may or may not be executed.

Next, as an example and not limitation, the control unit 21 of the terminal 20A sends content analysis request information including at least the content ID to be analyzed to the server 10 via the communication I/F 22 based on the input to the input/output unit 23 of the terminal 20A. (A120).
Prior to step A120, the control unit 21 of the terminal 20A transmits content ID list request information requesting list information of content IDs to the server 10 via the communication I/F 22, and the control unit 11 of the server 10 The content ID list information may or may not be transmitted to the terminal 20A through the communication I/F 14 according to the content ID list request information.

When the content analysis request information is received from the terminal 20A through the communication I/F 14, the control unit 11 of the server 10 executes content totalization processing (S150).
In the content tallying process, the control unit 11 of the server 10 stores the content ID received as the content analysis request information (hereinafter referred to as "total content ID") in the storage unit 15, for example and not limitation. The content ID of the first content transmission history management database 157A is searched for, and as a non-limiting example, the number of hits for the content ID to be counted is counted as the total number of distributions of the content to be counted. As an example and not a limitation, among the content IDs hit by the tallied content IDs, the number of content IDs with a viewing flag of “O” is counted as the total number of views of the tallied content.

As a non-limiting example, the control unit 11 of the server 10 then determines whether or not the aggregated total number of deliveries is equal to or greater than a set value (S160). The settings may be configured at the server 10 by way of example and not limitation.
In this step, instead of determining whether or not the aggregated total number of deliveries is equal to or greater than the set value, it is determined whether or not the aggregated total number of deliveries is greater than the set value. may or may not be so.

If the aggregated total number of distributions is equal to or greater than the set value (S160: YES), the control unit 11 of the server 10 determines the total number of browsing counts in the content analysis information as the real number of total browsing counts aggregated in the content aggregation process ( raw values) are substituted (S170).
If it is determined whether or not the aggregated total number of deliveries is greater than the set value, the determination result in S160 will be "YES" if the aggregated total number of deliveries is greater than the set value. Become.

In addition to the total number of views, the content analysis information may or may not include the actual number of total deliveries aggregated in the content aggregation process, the number of deliveries by day, and so on.

If the aggregated total number of distributions is smaller than the set value (S160: NO), the control unit 11 of the server 10 determines the total number of browsing in the content analysis information as the actual number of total browsing counted in the content aggregation process. Instead, as an example and not as a limitation, a numerical range in which the real value is included is substituted (S180).
Note that if it is determined whether or not the aggregated total number of deliveries is greater than the set value, the determination result in S160 will be "NO" if the aggregated total number of deliveries is equal to or less than the set value. Become.

After that, the control unit 11 of the server 10 transmits the content analysis information including the information substituted in step S170 or S180 to the terminal 20A via the communication I/F 14 (S190).

Then, the control unit 11 of the server 10 terminates the process.

Upon receiving the content analysis information from the server 10 via the communication I/F 22, the control unit 21 of the terminal 20A displays the received content analysis information on the display unit 24 (A130). Then, the control unit 21 of the terminal 20A terminates the process.

Here, the information that the server 10 transmits to the terminal 20 when the total distribution number is greater than or equal to the set value (not limited, but an example of the third information) is information about the number of impressions of the content. . An example of this is the real value of the total number of views of content, as described above.
On the other hand, the information (fourth information) that the server 10 transmits to the terminal 20 when the total number of distributions is less than or equal to the set value is information different from the third information (information that is not the third information). ). An example of this is the numerical range to which the actual number of total views of content belongs, as described above.
Other examples will be described in modified examples.

<Effect of the first embodiment>
In this embodiment, content (not limited, but an example of content) transmitted from an official account (not limited, but an example of a first account) is sent to a plurality of terminals 40 of a general account (not limited, but an example of a plurality of terminals). example), the server 10 generates and acquires a content ID (not a limitation, but an example of first information that is information about content), and among a plurality of content whose source is the official account, the acquired content A control unit 11 that acquires the number of distributions of content based on an ID (not a limitation, but an example of second information regarding the number of times content based on the first information is transmitted) is provided.
In addition, when the number of distributions acquired by the control unit 11 is equal to or greater than the set value, the server 10 selects the real number information of the number of views of the content (not limited, but the content based on the first information). An example of the third information about the number of impressions of the content based on the first information by the user of the receiving terminal) is sent to the official account, and the number of distributions acquired by the control unit 11 is less than or greater than the set value is small, the communication I/F 22 that transmits information such as a numerical range including the actual number of views of the content (not a limitation, but an example of fourth information different from the third information) to the official account is shown.
As an example of the effect of the embodiment obtained by such a configuration, the server stores second information about the number of times content is transmitted based on the first information, which is information about content acquired by the control unit, and the set value. Based on the relationship, different information can be sent to the official account. As a non-limiting example, this makes it possible to transmit information to the official account that is different from the number of times the content has been viewed by the destination account when the second information is a relatively small number. As a result, it is possible to prevent the first account from specifying the account that browsed the content.

Further, in this case, based on the input by the official user, the control unit 11 selects the first content (not limited, but an example of the first content) among the plurality of contents whose transmission source is the official account, and the first content. At least the first information about the content can be associated.
As an example of the effect of the embodiment obtained by such a configuration, the server, based on the input by the user of the first account, selects the first content out of the plurality of contents whose transmission source is the first account, and the first content. can at least associate information with This allows, by way of example and not limitation, the second information relating to the number of times content based on the first information has been transmitted to be properly aggregated and prevented from being erroneously aggregated. .

In this case, the content can be associated with a content ID that identifies the first content (not limited, but an example of first identification information that identifies the first content).
As an example of the effect of the embodiment obtained by such a configuration, in combination with the above configuration, based on the input by the user of the first account, the first content among the plurality of content transmitted from the first account is selected. , may be associated with at least first identification information that identifies the first content.

Also, in this embodiment, the above impression is based on the display of the content based on the first information by the user of the terminal 40 who has received the content based on the first information.
As an example of the effect of the embodiment obtained by such a configuration, the server displays the content based on the first information by displaying the content based on the first information by the user of the terminal that received the content based on the first information. Third information may be sent to the first account regarding the number of impressions made by.

Also, in this case, the third information includes the real number of views of the content (not a limitation, but an example of the real number of impressions), and the fourth information includes information such as the numerical range including the real number (limited (an example of a range of information that includes the real number of impressions) can be included.
As an example of the effect of the embodiment obtained by such a configuration, when the second information acquired by the control unit is greater than or equal to a set value, the server reproduces the content based on the first information. When the actual number of impressions of the content based on the first information by the user of the receiving terminal is sent to the first account, while the second information acquired by the control unit is less than or less than the set value , a range of information including a real number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information may be sent to the first account.

In addition, in the present embodiment, the control unit 11 of the server 10 is configured such that an official account (not limited, but an example of a second account) different from one official account (not limited, but an example of a first account) is a transmission source. It shows a configuration for controlling transmission of a certain content to a plurality of terminals 40 of general accounts via communication I/F 22 .
As an example of the effect of the embodiment obtained by such a configuration, the server can transmit not only the content whose transmission source is the first account but also the content whose transmission source is the second account to a plurality of terminals. can. Also, for the second account, the same processing as the above-described processing for the first account can be performed.

In addition, in the present embodiment, content (not limited, but an example of content) transmitted from an official account (not limited, but an example of a first account) is transmitted to a plurality of terminals 40 of a general account (not limited, but a plurality of An example of a terminal), the terminal 20 of the official user, which communicates with the server 10, receives the content ID of the content among the plurality of contents whose source is the official account. (an example of information) based on the server 10 (not a limitation, but an example of second information related to the number of times content based on the first information is transmitted) is acquired by the server 10, and the acquired number of deliveries is equal to or greater than the set value. Or if it is larger than the set value, the real number information of the number of views of the content (not limited, the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information) 3 information example) is received from the server 10 by the communication I/F 22, and if the acquired number of distributions is equal to or less than the set value or smaller than the set value, the numerical range including the real number of the number of views of the content, etc. Information (not a limitation, but an example of fourth information different from the third information) is received from the server 10 by the communication I/F 22 .
Then, when the terminal 20 receives the real number information of the number of views of the content, the terminal 20 displays the information of the real number on the display unit 24, and receives the information such as the numerical range including the real number of the number of views of the content. In this case, a configuration is shown in which information such as the numerical range is displayed on the display unit 24 .
As an example of the effect of the embodiment obtained by such a configuration, the terminal of the user of the first account receives the second information about the number of content transmissions based on the first information, which is the information about the content, acquired by the server. Different information can be received from the server based on the relationship between and the setting value. Further, by displaying the received information on the display unit of the terminal, it is possible to inform the user of the first account of the received information. By way of example and not limitation, it is possible to receive information from the server that is different from the number of times the transmitted content has been viewed by the destination account, if the second information is a reasonably small number. As a result, it is possible to prevent the first account from specifying the account that browsed the content.

Also, in this case, the terminal 20 displays the first content (not limited, but an example of the first content) out of the plurality of contents whose transmission source is the official account on the display unit 24 based on the input by the official user. do. Then, the terminal 20 performs a process (not limited to (an example of processing relating to association between the first information and the first content) can be performed by the control unit 21 instead.
As an example of the effect of the embodiment obtained by such a configuration, the terminal of the user of the first account allows the user of the first account to input the first content among the plurality of contents transmitted from the first account. , the user of the first account can be notified. Also, the first content can be associated with the first information based on an input by the user of the first account to the display section on which the first content is displayed.

Also, in this case, the first content can be input to the terminal 20 by the official user.
As an example of the effect of the embodiment obtained by such a configuration, in combination with the above configuration, the terminal of the user of the first account can be used by the user of the first account among the plurality of contents whose transmission source is the first account. The first content input to the terminal can be notified to the user of the first account based on the input by the user of the first account. Also, the first content input to the terminal by the user of the first account may be associated with the first information based on the input by the user of the first account to the display section on which the first content is displayed. can.

<First modification (1)>
In the first embodiment, the server 10 may specify two or more content IDs to perform content analysis instead of specifying one content ID to perform content analysis.
In this case, in S150 of FIG. 1-12, the control unit 11 of the server 10 sets the received two or more content IDs as the content IDs to be tabulated, and stores the first content transmission history management database 157A in the storage unit 15. is searched for and totaled.

<First modification (2)>
In the first embodiment, when the total number of distributions is smaller than the set value or is equal to or less than the set value, the control unit 11 of the server 10 sends information such as the numerical range including the real number of the total number of views to the terminal 20. Although it was decided to transmit, it is not limited to this. Alternatively, information indicating that the control unit 11 of the server 10 cannot display the real number of the total number of views (for example, not as a limitation, information requesting that the real number of the total number of views be hidden) may be transmitted to the terminal 20.
In this case, the terminal 20 can hide the real value of the total number of views based on the information received from the server 10 .

FIG. 1-13 is a diagram showing an example of the official account operation management screen displayed on the display unit 24 of the terminal 20A in this modification, and shows the screen corresponding to FIG. 1-10.
In this official account operation management screen, "80" is displayed as the total number of distributions of the content with the content ID "0002" transmitted from December 1st to December 15th in the detailed report display area MDR3. there is
On the other hand, based on the fact that the total number of content distributions is less than the set number (not limited to this, but as an example, "100" in this example), the aggregate value cannot be displayed in the column of the total number of views. "-" is displayed to indicate that

In this modification, the third information includes the real number of views of the content (not a limitation, but an example of the real number of impressions), and the fourth information is information that hides the real number of views of the content. (not a limitation, but an example of information indicating that the number of impressions cannot be displayed).
As an example of the effect of the modification obtained by such a configuration, the server reproduces content based on the first information when the second information acquired by the control unit is greater than or equal to a set value. When the actual number of impressions of the content based on the first information by the user of the receiving terminal is sent to the first account, while the second information acquired by the control unit is less than or less than the set value , information may be sent to the first account indicating that the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information cannot be displayed.

In addition to the above, as a non-limiting example, if the total number of distributions is equal to or greater than the set value, the server 10 may set the numerical range including the real number of the total number of views. While information is transmitted to the terminal 20, when the total number of distributions is smaller than the set value or is equal to or less than the set value, information indicating that the real number of the total number of views cannot be displayed is transmitted to the terminal 20. good too. Then, the terminal 20 can perform display control based on the information received from the server 10 .

In this modification, the third information includes information such as a numerical range including the real number of views of the content (not limited, but an example of information on the range including the real number of impressions), and the fourth information is The configuration includes information that hides the actual number of views of the content (not a limitation, but an example of information indicating that the number of impressions cannot be displayed).
As an example of the effect of the modification obtained by such a configuration, the server reproduces content based on the first information when the second information acquired by the control unit is greater than or equal to a set value. When the actual number of impressions of the content based on the first information by the user of the receiving terminal is sent to the first account, while the second information acquired by the control unit is less than or less than the set value , information may be sent to the first account indicating that the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information cannot be displayed.

<First modification (3)>
The display screen and user interface of the terminal 20 described in the above embodiment are merely examples, and are not limited to these.

FIG. 1-14 is a diagram showing an example of the official account operation management screen displayed on the display unit 24 of the terminal 20A in this modification, and shows the screen corresponding to FIG. 1-9.
On this official account operation management screen, graph display different from the graph display in the graph display area MGR1 of FIG. 1-9 is performed.

Specifically, in FIG. 1-14, the graph display area MGR3 corresponding to the graph display area MGR1 in FIG. sent) is displayed in a bar graph.
The cumulative number of distributions is a number calculated by cumulatively adding the number of distributions for each day, and shows a tendency to increase as days pass.
The number of views per day is the number of views of the content on each date.

In this example, for each date, the control unit 11 of the server 10 determines whether or not the number of deliveries on that date is equal to or greater than the set value. Then, when the number of deliveries on that date is equal to or greater than the set value, the control unit 11 of the server 10 transmits the actual number of views on that date to the terminal 20 .
On the other hand, if the number of distributions on that date is smaller than the set value, the control unit 11 of the server 10 transmits information to the terminal 20 indicating that the actual number of views on that date cannot be displayed, as an example and not as a limitation. do.
Then, based on the information received from the server 10, the control unit 21 of the terminal 20A displays the above graph.
As in the above embodiment, it may be determined whether or not the number of deliveries on that date is greater than the set value, or it may not be so.

As a result, in the example of Figure 1-14, for December 1st, December 3rd, December 6th, December 7th, December 8th, December 10th to December 14th, Since the number of distributions in .
On the other hand, for December 2nd, December 4th, December 6th, December 9th, and December 15th, the number of deliveries on those days was smaller than the set value, so the actual number of views is displayed. The bar graph is displayed in a mode (in this example, a dashed rectangle) indicating that it is not possible.

<Second embodiment>
In the first embodiment, the content to be tabulated is specified by the official user specifying the content ID when analyzing the content, but the present invention is not limited to this.
In the second embodiment, as an example and not a limitation, when an official user transmits content to a general user who has registered as a friend with the official account, a label is specified according to the content. After that, the official user can check the number of contents viewed by the general users, etc., among the transmitted contents, based on the specified label.

The content described in the second embodiment can be applied to each of the other embodiments and each of the other modifications.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

A label (label information) is, as one way of thinking, identification information (identifier), and can be considered as one of the following concepts as an example and not as a limitation.
・For certain information (content as an example, not limitation) to which identification information (content ID as an example, not limitation) has been assigned, one of those information (or their identification information) with other new identification information, or grouped together and associated with new identification information. and associated new identification information with one of those information, or with new identification information associated with a plurality of them

The identification information that is a label is hereinafter referred to as a "label ID".
Note that the label (label information) may include not only the label ID but also the name of the label (label name, etc.).

A data configuration example of the second official account management database 155B, which is another example of the official account management database 155, is shown in FIG. 2-1.
The second official account management database 155B stores official account management data as management data for each official account.

Each official account management data stores, as a non-limiting example, an official application ID, an official user name, other registration information, official account friend data, distribution content data, and content label data.

The official application ID, official user name, other registration information, and official account friend data are the same as in the first official account management database 155A.

　Distributed content data is data for managing content generated by this official account, and as a non-limiting example, content IDs, distribution conditions, and content are stored in association with each other.

Information (identification information) used to identify the content generated by this official account is stored in the content ID.

　In the distribution conditions, the conditions regarding distribution specified at the time of content creation are stored as examples, not as limitations.

The content label data is data for managing labels given to content generated by this official account, and as a non-limiting example, content IDs, label IDs, and label names are associated and stored. be done.

Among the content IDs stored in the distributed content data, the content ID to which the label is assigned is stored in the content ID.

A label ID is information (identification information) used to identify a label given to content.
This label ID is preferably a unique value for each label, and as an example and not a limitation, the server 10 sets and stores a unique value (unique value) for each label.

The label name is the name of the label identified by the label ID. As a label name, as an example and not as a limitation, a name specified by an official user based on an input (an operation input as an example, not as a limitation) to the input/output unit 23 of the terminal 20 is stored.

By way of example and not limitation, in the example of FIG. 2-1, the content identified by the content ID "C0001_M0001" is given a label identified by the label ID "LB001" with the label name "registration greeting". It is shown that
Also, the content identified by the content ID "C0001_M0006" and the content identified by the content ID "C0001_M0007" are given a label identified by the label ID "LB003" and having the label name "next day after coming to the store". It is shown that

When using the second official account management database 155B, the content does not have to be stored in the first content transmission history management database 157A.

<Display screen>
2-2 to 2-7 are diagrams showing an example of screen transitions displayed on the display unit 24 of the terminal 20 in this embodiment.
FIGS. 2-2 through 2-7 illustrate, by way of example and not limitation, official user A. It is an example of the official account operation management screen of the messaging application displayed on the display unit 24 of the terminal 20A of A (in this example, the operator of "AA Ramen").

In FIG. 2-2, in the global menu display area GMM1, the home menu selection tab is displayed on the front side, indicating that the home menu selection tab is selected.

Local menu display area LMM2 includes, by way of example and not limitation, a function menu associated with the home menu selection tab, message delivery indicated by the words "message delivery" for sending content as a message, by way of example and not limitation. A menu button, a coupon distribution menu button indicated by the characters "coupon distribution" for issuing coupons, etc., and a "rich menu" for creating a rich menu configured in the talk room (chat room) of this official account A rich menu management menu button indicated by the text "Create rich menu" is displayed.
In FIG. 2-2, the message delivery menu button is highlighted to indicate that it has been selected.

In the lower right pane of the global menu display area GMM1, by way of example and not limitation, a delivery management display area CMR1 corresponding to the menu button selected in the local menu display area LMM2 is displayed.
In FIG. 2-2, based on the fact that the message delivery menu button is selected in the local menu display area LMM2, the delivery management display area CMR1 displays "message delivery" indicating that the content is to be delivered as a message from the official account. characters are displayed.

Below that, a label selection area LSR1 is displayed for selecting the label of the content to be created.
On the right side of the label selection area LSR1, a pull-down menu for selecting a label to be given to the content is displayed together with "no label". By way of example and not limitation, if "no label" is selected in the label selection area LSR1, no label will be applied to the created content.

A transmission condition selection area CSR1 for selecting transmission conditions (distribution conditions) is displayed below the label selection area LSR1.
On the right side of the transmission condition selection area CSR1, a pull-down menu for selecting transmission conditions is displayed together with the characters "immediately". As an example and not as a limitation, when "immediately" is selected in the transmission condition selection area CSR1, the content to be created is not limited to the general account specified as the transmission destination (for example, as an example, not as a limitation, all friends of this official user). It is sent all at once under certain conditions.

A content description area CDR1 for entering content is displayed below the transmission condition selection area CSR1.
At the top of the content description area CDR1 are, by way of example and not limitation, a text selection button indicated by a speech bubble icon for entering text as content, and a stamp selection button indicated by a face icon for entering a stamp as content. button, a still image selection button indicated by a mountain picture icon for transmitting a still image as content, and a moving image selection button indicated by a film icon for transmitting a moving image as content are displayed. .

In Figure 2-2, the text selection button is highlighted because it is selected. Therefore, a text input box is displayed below the content description area CDR1. Below the text input box, a pictogram input button indicated by "pictogram" characters is displayed for designating pictograms as text.

At the lower right of the distribution management display area CMR1, a distribution button SBT1 indicated by the characters "distribution" is displayed for distributing the content entered in the content description area CDR1.

As an example, not a limitation, when the user taps the pull-down menu in the label selection area LSR1, the screen transitions to the screen shown in FIG. 2-3.

In FIG. 2-3, the pull-down menu of the label selection area LSR1 is expanded and displayed below. As a non-limiting example, at the top of the pull-down menu, labels registered by this official user (as a non-limiting example, a label with the label name "Registration greetings", a label with the label name "Closed holiday information", a label with the label name "This month "Recommended" label, etc.) are displayed with ice stick icons. When a registered label is tapped by the user, the tapped label is designated as the label.

In addition, a label setting area for setting a new label is displayed at the bottom of the pull-down menu. As a non-limiting example, when a label name is entered in the text box in the label setting area and the label registration button indicated by the word "register" at the bottom of the label setting area is tapped, the label name entered in the text box A new label is set (registered) with .

　Fig. 2-3 shows a state in which the label name "next day after coming to the store" has been entered in the text box in the label setting area, and the label registration button has been tapped.

FIG. 2-4 shows, as a non-limiting example, the display screen when the user taps the pull-down menu in the transmission condition selection area CSR1 after setting the label name "next day after coming to the store" in the label selection area LSR1. An example.

In FIG. 2-4, the pull-down menu of the transmission condition selection area CSR1 is expanded and displayed below. By way of example and not by way of limitation, at the top of the pull-down menu are displayed the distribution terms that have been set by this official user.

At the bottom of the pull-down menu, a delivery condition setting area for setting the delivery conditions for new content is displayed. As a non-limiting example, a pull-down menu is displayed on the left side of the distribution condition setting area for selecting the type of condition (eg, "from friend registration", "from store visit", etc.). In FIG. 2-4, "from coming to the store" is set as the condition type.

On the right side of the distribution condition setting area, a pull-down menu is displayed for selecting the range of conditions (as an example, not as a limitation, the range determined to satisfy the condition based on the type of condition). In FIGS. 2-4, "next day" is selected as an example, not a limitation, as the range of conditions.

At the bottom of the distribution condition setting area, a distribution condition setting button indicated by the word "OK" is displayed for setting the distribution condition according to the set condition type/range.

FIG. 2-5 shows, as a non-limiting example, a case where a label with the label name "next day after coming to the store" is set in the label selection area LSR1, and then a delivery condition "next day after coming to the store" is set in the transmission condition selection area CSR1. It is an example of a display screen.

In FIG. 2-5, text starting with "Thank you for coming to AA Ramen yesterday!" is entered in the text entry box of the content description area CDR1. As a non-limiting example, when the delivery button SBT1 is tapped by the user, the following day after the user of the friend of "AA Ramen" visits the store operated by the official user of "AA Ramen", the message "I went to AA Ramen yesterday" is displayed. Thank you for coming to our store!” will be distributed.

Similarly, the official user of terminal 20A repeats content distribution.

After a while, FIG. 2-6 shows an example of the official account operation management screen displayed based on the user's operation on the terminal 20A.
FIG. 2-6 shows that the number of friends in the summary display area ARR1 has increased from "180" to "185".

Also, in the lower right pane of the global menu display area GMM1, as an example and not limitation, a menu button selected in the local menu display area LMM1 and a corresponding report display area RPR2 are displayed.

In the report display area RPR2, a pull-down menu for selecting the content to be analyzed is displayed on the left side of the content selection area MSR2 together with the characters "content to be analyzed".
By way of example and not limitation, pull-down menus may be manipulated by a user to select content for analysis by label. By way of example and not limitation, in FIG. 2-6, the content with the label name "next day after coming to the store" is selected for analysis. On the right side of the content selection area MSR2, previews of a plurality of content selected as analysis targets are displayed in balloons.

Below the content selection region MSR2, a graph display region MGR4 is displayed for graphically displaying the analysis results of the content selected as the analysis target in the content selection region MSR2.
By way of example and not limitation, in FIG. 2-6, the number of distributions (the number of transmissions) for each day is displayed in a line graph in the graph display area MGR4.
As a non-limiting example, the content with the label name "next day after coming to the store" will be sent to general users who are friends the day after they visit the store operated by the official "AA Ramen", so the number of distributions will fluctuate up and down. is displayed as a graph with Also, by way of example and not limitation, graph display area MGR4 indicates that the number of distributions sent from December 15th to December 18th is totaled.

In the detailed report display area MDR4, "9" is displayed as the total number of deliveries with the label name "next day after coming to the store" transmitted from December 15th to December 18th.
In this example, based on the fact that the total number of deliveries is less than the set number (not limited to, but "10" in this example as an example), the aggregated value is hidden in the column of the total number of views.
As a non-limiting example, the column of the total number of views displays a numerical range from 0 to the total number of distributions, ie, "0-9."

Fig. 2-7 shows an example of the official account operation management screen when more time has passed since Fig. 2-6.
FIG. 2-7 shows that the number of friends in the summary display area ARR1 has increased from "185" to "200".
Also, in the graph display area MGR5, it is shown that the number of distributions sent from December 15th to December 22nd is totaled.

In the detailed report display area MDR5, "20" is displayed as the total number of deliveries of the content with the label name "next day after coming to the store" transmitted from December 15th to December 18th. Further, in the detailed report display area MDR5, based on the fact that the total number of distributions of the content is equal to or greater than the set number (not limited to, but as an example, "10" in this example), a real number "12" is displayed as the total number of views. is displayed.

<Processing>
2-8 and 2-9 are flowcharts showing an example of the flow of processing executed by each device in this embodiment.
In this figure, from the left side, the processing executed by the control unit 21 of the terminal 20A (the terminal 20 of the official user A.A), the processing executed by the control unit 11 of the server 10, the terminal 40A (the terminal of the general user A.A. 40) shows an example of the processing executed by the control unit 41. FIG.

First, the control unit 21 of the terminal 20A executes content label setting processing (A210).
In the content label setting process, the control unit 21 of the terminal 20A sets the label name for the content to be created, the destination, the delivery conditions, the content, based on the input to the input/output unit 23 of the terminal 20A, for example and not limitation. and accept.

If no label is set for the content ("no label" as an example, not as a limitation), the control unit 21 of the terminal 20A sets the label name to "NULL" as an example, not as a limitation.

Also, prior to the content label setting process, the control unit 11 of the server 10 transmits the generated label name and label ID to the terminal 20A based on the content label data in the second official account management database 155B of the server 10. do. Then, the control unit 21 of the terminal 20A may select and accept the label ID instead of the label name, or may not do so.

Next, the control unit 21 of the terminal 20A transmits labeled content transmission request information including the received label name, destination, distribution conditions, and content to the server 10 via the communication I/F 22 (A220).

When the label ID is selected in the content label setting process, the control unit 21 of the terminal 20A sends the labeled content transmission request information including the label ID, destination, distribution conditions, and content to It can be made to transmit to the server 10 by communication I/F22.

Upon receiving the labeled content transmission request information from the terminal 20A through the communication I/F 14, the control unit 11 of the server 10 executes labeled content association processing based on the received labeled content transmission request information (S210).

In the labeled content association process, as an example and not a limitation, first, the control unit 11 of the server 10 generates and allocates a unique content ID to the received labeled content transmission request information, and assigns the labeled content transmission request information are stored in the distribution content data of the second official account management database 155B in association with the generated content ID.

Further, when the received label name is not "NULL", the control unit 11 of the server 10 generates and allocates a unique label ID to the received label name, associates it with the generated content ID, and creates a second It is stored in the content label data of the official account management database 155B.

If the label names overlap, the control unit 11 of the server 10 associates the generated label ID associated with the label name with the generated content ID, and stores the content label data in the second official account management database 155B. may be stored in the

Also, when receiving the label ID from the terminal 20A, the control unit 11 of the server 10 associates the received label ID with the generated content ID and stores it in the content label data of the second official account management database 155B. may

It should be noted that after each step from A210 to A220→S210 to S140 is repeated, the subsequent steps may or may not be executed.

Next, as a non-limiting example, the control unit 21 of the terminal 20A transmits labeled content analysis request information including at least the label ID to be analyzed based on the input to the input/output unit 23 of the terminal 20A through the communication I/F 22. It is transmitted to the server 10 (A230).
Prior to step A230, the control unit 21 of the terminal 20A communicates label ID list request information requesting list information of label IDs and label names based on the content label data of the second official account management database 155B. may be transmitted to the server 10 via the I/F 22, and the control unit 11 of the server 10 may transmit the label ID list information to the terminal 20A via the communication I/F 14 according to the label ID list request information. may

After S140 or after the determination result of S130 is "NO", when the labeled content analysis request information is received from the terminal 20A through the communication I/F 14, the control unit 11 of the server 10 performs the labeled content aggregation process. Execute (S220).

In the labeled content tallying process, the control unit 11 of the server 10 stores the label ID received as the labeled content analysis request information in the second official account management database 155B stored in the storage unit 15 as an example and not a limitation. The label ID in the content label data is searched, and the content ID linked with the hit label ID is set as the content ID to be tabulated.
Then, the control unit 11 of the server 10 searches the content ID of the first content transmission history management database 157A stored in the storage unit 15 for the tallied content ID, and as a non-limiting example, the tallied content ID is The number of hits is tallied as the total number of distributions of the tallied content. As an example and not a limitation, among the content IDs hit by the tallied content IDs, the number of content IDs with a viewing flag of “O” is tallied as the total number of times of viewing of the tallyed content.
Then, the control unit 11 of the server 10 advances the process to S160.

<Effect of Second Embodiment>
In this embodiment, content (not limited, but an example of content) transmitted from an official account (not limited, but an example of a first account) is sent to a plurality of terminals 40 of a general account (not limited, but an example of a plurality of terminals). An example) acquires label information (not limited to, but an example of first information that is information about content). By way of example and not limitation, a label name is obtained from an official account, and a label ID corresponding to the label name is generated and obtained. Then, the server 10 determines the number of distributions of content based on this label information (not limited, but an example of the second information regarding the number of times content based on the first information is transmitted) among a plurality of content transmitted from the official account. ) is provided.
In addition, when the number of distributions acquired by the control unit 11 is equal to or greater than the set value, the server 10 selects the real number information of the number of views of the content (not limited, but the content based on the first information). An example of the third information about the number of impressions of the content based on the first information by the user of the receiving terminal) is sent to the official account, and the number of distributions acquired by the control unit 11 is less than or greater than the set value is small, the communication I/F 22 that transmits information such as a numerical range including the actual number of views of the content (not a limitation, but an example of fourth information different from the third information) to the official account is shown.
As an example of the effect of the embodiment obtained by such a configuration, the server stores second information about the number of times content is transmitted based on the first information, which is information about content acquired by the control unit, and the set value. Based on the relationship, different information can be sent to the official account. As a non-limiting example, if the number of second information is relatively small, it is possible to send information to the official account that is different from the number of views of the sent content by the destination account. Become. As a result, it is possible to prevent the first account from specifying the account that browsed the content.

That is, in the present embodiment, the first information can be information different from the above-described content ID (not limited, but an example of first identification information for identifying the first content).
As an example of the effect of the embodiment obtained by such a configuration, the first content transmitted from the first account is associated with at least information different from the first identification information for identifying the first content. be able to.

Also, in this case, the plurality of contents whose transmission source is the official account include the second content (not limited, but an example of the second content), and the control unit 11, based on the input by the official user, selects the first content , and the second content and the label information (not limited, but an example of the first information).
As an example of the effect of the embodiment obtained by such a configuration, it is possible to associate a plurality of contents whose transmission source is the first account with the same first information.

In addition, in this embodiment, the plurality of contents whose transmission source is the official account includes the second content (not limited, but an example of the second content), and the terminal 20 transmits the plurality of contents whose transmission source is the official account. , the second content is displayed on the display unit 24 . Then, the terminal 20 performs a process (not limited to, the first information (an example of processing related to associating the content with the second content) is performed by the control unit 21. FIG.
As an example of the effect of the embodiment obtained by such a configuration, the second content among the plurality of content transmitted from the first account is transmitted to the user of the first account based on the input by the user of the first account. can be notified to Also, the second content can be associated with the same first information together with the first account based on the input by the user of the first account to the display section on which the second content is displayed.

Also, in this case, the label information may be label information entered by an official user.
As an example of the effect of the embodiment obtained by such a configuration, the user of the first account can input the label information, and the user of the first account can easily manage and grasp the contents by the label information. user convenience can be improved.

<Second modification (1)>
The content to be analyzed by the server 10 is not limited to the number of views described in the above embodiment.
The contents to be analyzed by the server 10 may include information on (b1) clicks, (b2) video playback, (b3) conversion, etc., as examples, not limitation.

FIG. 2-10 is a diagram showing an example of an official account operation management screen displayed on the display unit 24 of the terminal 20A in this modification.
In this official account operation management screen, in the detailed report display area MDR6, in addition to the column of the total number of distributions and the column of the total number of views, as a non-limiting example, the column of the total number of clicks and the number of total playback starts A column, a column for the total number of completed reproductions, and a column for the total number of conversions are respectively provided.

The total number of clicks is counted as the number of clicks on the operation information when the content to be analyzed includes operation information. As an example and not a limitation, when the operation information is tapped on the terminal 40 of the general user, information to that effect is transmitted from the terminal 40 to the server 10 . Then, the server 10 can count the total number of clicks based on the information received from the terminal 40 .

The total number of playback starts is counted as the total number of playback starts when the content to be analyzed includes moving image content. As an example and not a limitation, when playback of moving image content is started on the terminal 40 of a general user, information to that effect is transmitted from the terminal 40 to the server 10 . Based on the information received from the terminal 40, the server 10 can count the total number of playback starts.
The total number of reproduction completions is counted as the sum of the number of reproduction completions when the content to be analyzed includes moving image content. As an example and not a limitation, when the reproduction of the moving image content is finished on the terminal 40 of the general user, information to that effect is transmitted from the terminal 40 to the server 10 . Based on the information received from the terminal 40, the server 10 can tally the total number of reproduction completions.

The total number of conversions is aggregated as the total number of conversions based on the analyzed content.
As a non-limiting example, if the content is text content or image content that encourages the user to visit the store, it can be said that the user has been converted if it is detected that the user has visited the store based on the content. can. This conversion can be detected, for example and not limitation, based on the general user's terminal 40 receiving an approach signal from a beacon device installed in a store.
Also, as an example and not a limitation, coupon content is distributed as content, and the terminal 40 acquires a coupon based on the coupon content. Then, when the server 10 detects that the coupon has been used, it can be assumed that the coupon has been converted.

In the example of Fig. 2-10, since video content is not included in the content to be analyzed, an "X" indicating that analysis is not possible is displayed in the Total Playback Count and Total Playback Count columns. .

Also, in this example, the total number of deliveries is smaller than the set value, so the total number of clicks is hidden. As an example and not as a limitation, if the aggregate value of the total number of clicks is "12", this aggregate value "12" is hidden.
In this example, the column of the total number of clicks displays a numerical range from 0 to the total number of deliveries, ie, "0-20".

Similarly, in this example, the total number of deliveries was smaller than the set value, so the total number of conversions was hidden. Specifically, by way of example and not limitation, a "-" is displayed in the Total Conversions column.

In this modification, an impression is a display of content based on the first information by the user of the terminal 20 who received the content based on the first information, and a display of the content based on the first information by the user of the terminal 20 who received the content based on the first information. 1 shows a configuration based on at least one of content clicks, video playback, conversion, etc. based on one piece of information (one example of selection of content based on first piece of information, not limited).
As an example of the effect of the modification obtained by such a configuration, the server displays the content based on the first information by displaying the content based on the first information by the user of the terminal that received the content based on the first information. , and the number of impressions based on at least one of the selection of content based on the first information.

<Second modification (2)>
In the above embodiment, it is also possible to use the label ID input by the official user as it is as the content ID.

In this case, the terminal 20 accepts at least a label ID (a label name may also be accepted) as label information. Then, terminal 20 transmits labeled content transmission request information including the received label ID (and label name), destination, delivery conditions, and content to server 10 via communication I/F 22 .

When receiving the labeled content transmission request information from the terminal 20 via the communication I/F 14, the server 10 executes the second labeled content association processing based on the received labeled content transmission request information.
In this second labeled content association processing, for example and not limitation, the label ID included in the labeled content transmission request information is linked, and the distribution conditions and content are stored in the second official account management database 155B. It is stored in the distribution content data. In other words, distribution conditions and contents are stored in association with label IDs instead of content IDs.

Also, if the labeled content transmission request information includes a label name, the server 10 causes the second official account management database 155B to store label data in which the label name and the label ID are linked. That is, instead of the content label data (see FIG. 2-1) in which content IDs, label IDs, and label names are associated, label data in which label IDs and label names are associated is stored. Also, the label ID corresponding to the content ID of the distribution content data is stored.
This is because the label ID functions as the content ID in this modified example, so there is no need to store the content ID in the content label data.

This modification shows a configuration in which a label ID (not limiting, but an example of first information) is a content ID (not limiting, but an example of first identification information for identifying first content).
As an example of the effect of the modification obtained by such a configuration, the first information can be used as the first identification information for identifying the first content, so the first identification information need not be set.

<Second modification (3)>
When transmitting new content from the terminal 20 , the server 10 may label the new content based on the distribution conditions transmitted from the terminal 20 .

Specifically, as an example and not a limitation, the terminal 20 accepts the input of new content, and, as distribution conditions for the new content, conditions related to time (conditions for a distribution time zone as an example, not a limitation), location Accepts various conditions such as the condition regarding (as an example, not as a limitation, the condition of the delivery location).
As an example, not a limitation, set "no label" as the management label on the screen in Figure 2-3, and set conditions such as the delivery time zone and delivery location as delivery conditions (transmission conditions) on the screen in Figure 2-4. can be made

The terminal 20 then transmits content transmission request information including the destination, distribution conditions, and new content to the server 10 via the communication I/F 22 .

In response to this, the server 10 performs labeled content association processing.
Specifically, for example and not limitation, the server 10 generates and allocates a unique content ID to the received content transmission request information, and identifies the destination, delivery conditions, and content included in the content transmission request information. , is stored in the storage unit 28 in association with the generated content ID.
In addition, as an example and not a limitation, the server 10 generates label information based on the distribution conditions included in the received content transmission request information, and stores the label information in the storage unit 28 in association with the content ID. As a non-limiting example, when "before lunch" is specified as the delivery time slot, the label "before lunch" is stored in association with the content ID, and when "before bedtime" is specified as the delivery time slot, , "Before going to bed" is stored in association with the content ID. Also, as an example and not as a limitation, when "place of work" is specified as the distribution location, the label of "place of work" is associated with the content ID and stored.

When the server 10 sets the label for the new content in this manner, the server 10 transmits the content ID and the content to the terminal 40 based on the distribution conditions.

In this modification, the terminal 20 displays the content to be newly transmitted (not limited, but an example of the first content) on the display unit 24 . In addition, the terminal 20 uses the control unit 21 to set a distribution condition for this content (not a limitation, but an example of a setting for the first content) based on an input by the official user. In this case, the label information indicates a configuration including information based on the setting of distribution conditions.
As an example of the effect of the modification obtained by such a configuration, setting for the first content is performed based on the input by the user of the first account, and the first information based on this setting is associated with the first content. can be made

Also, in this case, the setting of the delivery condition can include a setting related to the delivery time period of the content (not a limitation, but an example of a setting related to the time for transmitting the first content).
As an example of the effect of the modification obtained by such a configuration, by setting the time for transmitting the first content in combination with the above configuration, the first information based on this setting is associated with the first content. can be

Also, in this case, the setting of the distribution conditions indicates a configuration including the setting regarding the location.
As an example of the effect of the modification obtained by such a configuration, by setting the location in combination with the above configuration, the first information based on this setting can be associated with the first content.

Also, in this case, the setting regarding the location can include the setting regarding the distribution location of the content (not a limitation, but an example of the setting regarding the location of the terminal that receives the first content).
As an example of the effect of the modification obtained by such a configuration, in combination with the above configuration, by setting the location of the terminal that receives the first content, the first information based on this setting is associated with the first content. can be made available.

<Second modification (4)>
Although one label is set for one content in the above embodiment, it is also possible to set a plurality of labels for one content.
In this case, content analysis information for each label can be transmitted from the server 10 to the terminal 20 for one content. Then, the terminal 20 can display the content analysis information for each label on the display unit 24 for one content.

<Third embodiment>
In the second embodiment, when the content analysis is performed, the official user designates the content to be tabulated by designating the label ID, but the present invention is not limited to this.
In the third embodiment, as a non-limiting example, among the contents transmitted by the official user, information related to the destination user, and as a non-limiting example, the destination user's attribute information (hereinafter, user attribute information is referred to as " This is an embodiment that makes it possible to designate content to be analyzed based on such information as "user attribute information".

The content described in the third embodiment can be applied to each of the other embodiments and modifications.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

FIG. 3-1 is a diagram showing a data configuration example of a third official account management database 155C, which is an example of the official account management database 155 stored in the storage unit 15 of the server 10 in this embodiment.
Third official account management database 155C stores official account management data as management data for each official account.

The official application ID, official user name, other registration information, official account friend data, and content label data are the same as those of the second official account management database 155B.

　Distributed content data is data for managing content created by this official account, and as a non-limiting example, content IDs, destinations, distribution conditions, and content are stored in association with each other.

The content ID, distribution conditions, and content are the same as the distribution content data in the second official account management database 155B.

The delivery destination stores the destination specified when creating the content.

When using the third official account management database 155C, the content does not have to be stored in the distributed content data in the first content transmission history management database 157A.

<Display screen>
3-2 to 3-6 are diagrams showing an example of screen transitions displayed on the display unit 24 of the terminal 20 in this embodiment.
Figures 3-2 through 3-6 show, by way of example and not limitation, official user A. It is an example of the official account operation management screen of the messaging application displayed on the display unit 24 of the terminal 20A of A (in this example, the operator of "AA Ramen").

In FIG. 3-2, in the global menu display area GMM1, the home menu selection tab is displayed on the front side, indicating that the home menu selection tab is selected.

In the lower right pane of the global menu display area GMM1, as an example and not limitation, a menu button selected in the local menu display area LMM2 and a corresponding distribution management display area CMR2 are displayed. In the delivery management display area CMR2, characters of "message delivery" are displayed to indicate that the content is delivered as a message from the official account.

Below that, a destination selection area DSR1 is displayed for selecting the destination of the content to be created.
On the right side of the destination selection area DSR1, a pull-down menu for selecting destinations is displayed together with the characters "everyone".

Also displayed below it are a label selection area LSR1, a transmission condition selection area CSR1, and a content description area CDR1.

At the lower right of the distribution management display area CMR2, a distribution button SBT2 indicated by the characters "distribution" is displayed for distributing the content input in the content description area CDR1 as a message.

As an example, not a limitation, when the user taps the pull-down menu in the destination selection area DSR1, the screen transitions to the screen shown in FIG. 3-3.

　In Fig. 3-3, the pull-down menu of the destination selection area DSR1 is expanded and displayed below. By way of example and not limitation, at the top of the pull-down menu, destinations previously designated by this official user are displayed as rectangular icons with rounded corners.

As an example, not as a limitation, for destinations that include multiple icons, the conditions for each attribute (eg, age and gender, not as a limitation) are defined by a logical sum, and the conditions between attributes are defined by a logical product. there is
That is, in FIG. 3-3, by way of example and not limitation, the recipients under "everyone" are selected to be "teens" and "male" or "twenties" and "male". represent.
Note that logical conditions may be explicitly displayed between icons.

Also, at the bottom of the pull-down menu, a destination designation area for designating a new destination is displayed. As a non-limiting example, tap the user registration information that matches the new destination for each attribute to select it, and tap the destination registration button indicated by the word "OK" in the lower right part of the destination designation area. , the selected attribute is set (registered) as the destination.

In FIG. 3-3, as a non-limiting example, "30s" in the "age" attribute and "female" in the "gender" attribute are highlighted by being tapped and selected, respectively. . In this case, the destination is "30's" and "female".

After selecting the condition for each attribute, by tapping the logical expression buttons indicated by the letters "not", "and", and "or", for example, "30s" and "female It is also possible to set complicated logical conditions such as "is not".

In FIG. 3-4, as a non-limiting example, a destination of "30s" and "female" is set in the destination selection area DSR1, and distribution conditions are set in the transmission condition selection area CSR1 in the same manner as in the second embodiment. It is an example of a display screen when "friend registration day night" is set.

In FIG. 3-4, text starting with "We are proud of our chicken plain hot water! Thank you for registering as a friend of AA Ramen" is entered in the text entry box of the content description area CDR1. As a non-limiting example, when the delivery button SBT2 is tapped by the user, on the night of the day when a general user whose user attributes are "30s" and "female" registers as a friend with "AA Ramen", " We are proud of our white chicken soup! Thank you for registering as a friend of AA Ramen.”

Similarly, the official user of terminal 20A repeats content distribution.

FIG. 3-5 shows an example of the official account operation management screen displayed based on the user's operation of the terminal 20A after some time has passed.
FIG. 3-5 shows that the number of friends in the summary display area ARR1 has increased from "180" to "190".

Also, in the lower right pane of the global menu display area GMM1, as an example and not limitation, a menu button selected in the local menu display area LMM1 and a corresponding report display area RPR3 are displayed.

In the report display area RPR3, a pull-down menu for selecting the content to be analyzed is displayed on the left side of the content selection area MSR3 together with the characters "content to be analyzed". Further, below the pull-down menu, a content narrowing-down area NDR1 is displayed for further narrowing down the content targeted for analysis by the pull-down menu.

In the content refinement area NDR1, four refinement tabs "Pattern 1" to "Pattern 4" are displayed below the characters "Search Pattern".
As an example and not a limitation, when the user taps on the refinement tab, combinations of destinations and delivery conditions that are candidates for refinement are displayed under the refinement tab.

As a non-limiting example, in FIG. 3-5, as narrow-down candidates for "Pattern 2", the destination is "30s" and "female", and the distribution condition is "night on the day of friend registration", It is displayed on the right side of the content selection area MSR3.

Note that, as a non-limiting example, the candidates for narrowing down can be selected and displayed with priority given to destinations with a large number of total deliveries and delivery conditions.
As a non-limiting example, if you tap the "Pattern 1" narrowing down tab, the destination with the highest total number of deliveries is "teens" and "male", or "20s" and "male" as narrowing down candidates It can be selected and displayed.

Also, on the right side of the refinement tab, there is a refinement condition manual setting button indicated by the characters "manually set" for manually specifying the combination of the destination and the delivery condition. By tapping this narrowing condition manual setting button, the user of the terminal 20A is configured to be able to set arbitrary narrowing conditions.

Below the content selection region MSR3, a graph display region MGR6 is displayed for graphically displaying the analysis results of the content selected as the analysis target in the content selection region MSR3.
By way of example and not limitation, in FIG. 3-5, the number of distributions (the number of transmissions) for each day is displayed in a line graph in the graph display area MGR6.
As an example and not a limitation, the number of distributions of content whose destination is "30s" and "female" and whose distribution condition is "night of friend registration" is displayed as a graph that fluctuates up and down. Also, by way of example and not limitation, graph display area MGR6 indicates that the number of deliveries sent between December 16th and December 20th is totaled.

In the detailed report display area MDR7, the destination is "30s" and "female", and the delivery condition is "night on the day of friend registration" for the transmission from December 16th to December 20th. "38" is displayed as the total number of deliveries of certain content.
In this example, based on the fact that the total number of distributions of the content is less than the set number ("50" in this example, not as a limitation), the aggregated value is hidden in the column of the total number of views.
As a non-limiting example, the column of the total number of views displays a numerical range from 0 to the total number of deliveries, ie, "0-38."

Fig. 3-6 shows an example of the official account operation management screen when more time has passed since Fig. 3-5.
FIG. 3-5 shows that the number of friends in the summary display area ARR1 has increased from "190" to "270".
Also, in the graph display area MGR7, it is shown that the number of distributions transmitted from December 16th to December 25th is totaled.

In the detailed report display area MDR8, the destination is "30s" and "female", and the delivery condition is "night on the day of friend registration" for the transmission from December 16th to December 25th "53" is displayed as a certain total number of deliveries. Further, in the detailed report display area MDR8, based on the fact that the total number of distributions of the content is equal to or greater than the set number ("50" in this example, not limited), a real number "51" is displayed as the total number of views. is displayed.

As a non-limiting example, the delivery conditions for which the total number of content deliveries is less than the set number may not be displayed as candidates in the content selection area MSR3, or may be displayed in a different display mode.

<Processing>
The process of distributing the content can be executed in the same way as the process of FIG. 1-11 as an example and not a limitation, so detailed description thereof will be omitted.

Regarding the processing of analyzing the distributed content, as a non-limiting example, in step A120 in FIG. Based on this, content analysis request information including at least a destination to be analyzed and distribution conditions is transmitted to the server 10 via the communication I/F 22 .

In addition, prior to this process, the control unit 21 of the terminal 20A determines the destinations to be candidates for the content analysis based on the destinations and distribution conditions of all the transmitted contents that have been aggregated in advance by the server 10. Content analysis condition candidate list request information requesting a combination with a distribution condition is transmitted to the server 10 via the communication I/F 22 . Then, the control unit 11 of the server 10 transmits, according to the received content analysis condition candidate list request information, the combination list information of the candidate destinations for content analysis and the distribution conditions to the terminal 20A via the communication I/F 14. You may or may not.

When the content analysis request information is received from the terminal 20A through the communication I/F 14, the control unit 11 of the server 10 selects the content ID that satisfies the destination to be analyzed and the distribution conditions as the third data stored in the storage unit 15. search from the distribution content data of the official account management database 155C. Then, the control unit 11 of the server 10 executes the processing from step S150 onward in FIG. 1-12 using the retrieved content ID as the tallied content ID.

<Effect of the third embodiment>
In the present embodiment, the terminal 20 is information about content, second user attribute information (not limited, but (an example of the fifth information) is transmitted to the server 10 via the communication I/F 22 . In this case, the number of distributions of content based on the first information (not a limitation, but an example of the second information) is based on the first user attribute information and the second user attribute information, and the plurality of official accounts are the senders. Among the contents, the number of distributions of contents based on the first user attribute information and the second user attribute information (not limited, but an example of information on the number of times the contents based on the first information and the fifth information are transmitted) showing configuration.
As an example of the effect of the embodiment obtained by such a configuration, based on the first information and the fifth information, the first information and the fifth information among the plurality of contents whose transmission source is the first account Second information may be obtained by the server regarding the number of times the content based on it has been sent. By way of example and not limitation, information such as the number of distributions of content based on two or more user attribute information may be obtained by the server.

Moreover, the terminal 20 transmits the condition information based on 1st user attribute information and 2nd user attribute information to the server 10 by communication I/F22 in this case. In this case, the second information can be obtained by the server based on the first user attribute information, the second user attribute information, and the condition information.
As an example of the effect of the embodiment obtained by such a configuration, the second information is appropriately transmitted by the server based on the first information, the fifth information, and the condition information based on the first information and the fifth information. can be obtained. As an example and not a limitation, information such as the number of distributions of content can be properly acquired by a server based on two or more pieces of user attribute information and condition information based on these pieces of user attribute information.

Moreover, in this case, the condition information can include information on conditions related to a logical operation between the first user attribute information and the second user attribute information.
As an example of the effect of the embodiment obtained by such a configuration, based on the first information, the fifth information, and the condition information regarding the logical operation of the first information and the fifth information, the number of distributions of contents, etc. information can be better retrieved by the server.

<Third modification (1)>
In the above embodiment, an example was shown in which the narrowing-down candidates displayed in the content narrowing-down area are selected based on the total number of content distributions, but the present invention is not limited to this.
By way of example and not limitation, a terminal 20 may determine a combination of general user attribute information corresponding to analytical information previously referenced by an official user of its own terminal 20 . Then, as an example and not a limitation, the terminal 20 selects and displays candidates for narrowing down based on the determination result in the order of combination of attribute information of general users who have been referred to many times by the official user in the past. can do. In the example of FIG. 3-5 without limitation, the combination order of attribute information of general users is pattern 1, pattern 2, pattern 3, pattern 1, pattern 2, pattern 3, and so on in descending order of the number of times the official user "AA Ramen business operator" has referred in the past. It can be made to correspond to the pattern 4, and it can be displayed.
Note that the above determination may be performed by the server 10 instead of the terminal 20 .

<Third modification (2)>
In the above embodiment, the user attribute information of general users was exemplified as one of the condition information specifying the content to be analyzed, but the present invention is not limited to this.
As an example and not a limitation, the condition information may include user attribute information of official users in place of or in addition to user attribute information of general users.
Then, using at least the official user's user attribute information, content candidates to be analyzed may be displayed.

As a non-limiting example, the official user's business type information is used as the official user's user attribute information, and the general user's gender and age information is used as the general user's user attribute information.
As a non-limiting example, if you specify a "ramen restaurant" as the official user's business category, content targeted at "males in their 20s and 30s" who are general users who frequently visit stores in the "ramen restaurant" business category. can be displayed as content candidates to be analyzed.
Also, as an example, not a limitation, if you specify "beauty salon" as the official user's business category, the target is "women in their 20s to 50s" who are general users who frequently use stores of the "beauty salon" business category. The content to be analyzed can be displayed as a candidate for the content to be analyzed.
In addition, about the frequency which uses a store, it is computable based on the frequency with which a general user's terminal 40 receives the approach signal from the beacon apparatus installed in a store as an example not limitation.

<Fourth embodiment>
In the second embodiment, when the content analysis is performed, the official user designates one label ID to designate the contents to be counted, but the present invention is not limited to this.
The fourth embodiment is an example, not a limitation, in which an official user designates a plurality of label IDs to designate tabulated content.

The content described in the fourth embodiment can be applied to each of the other embodiments and each of the other modifications.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Display screen>
4-1 to 4-3 are diagrams showing an example of screen transitions displayed on the display unit 24 of the terminal 20 in this embodiment.
Figures 4-1 to 4-3 illustrate, by way of example and not limitation, official user A. It is an example of the official account operation management screen of the messaging application displayed on the display unit 24 of the terminal 20A of A (in this example, the operator of "AA Ramen").

FIG. 4-1 is, by way of example and not limitation, one example of a delivery screen.
In this delivery screen, in the destination selection area DSR1, it is displayed that "teens" and "male" or "twenties" and "male" are specified as destinations. In the label selection area LSR1, it is displayed that a label with the label name "recommendation of the month" and a label with the label name "male target" are designated as labels. Also, in the text input box of the content description area CDR1, a text beginning with "January's limited ramen is <<vegetable masashi stamina Chinese>>" is input.

As a non-limiting example, when the delivery button SBT2 is tapped by the user, general users whose user attributes are "teens" and "male" or "20s" and "male" are sent "January The limited ramen will be delivered with content that starts with <<Vegetable Masashi Stamina Chinese >>”. In addition, this content is associated with a label with the label name "recommended for this month" and a label with the label name "male target".

Similarly, the official user of terminal 20A repeats content distribution.

FIG. 4-2 shows an example of the official account operation management screen displayed based on the user's operation of the terminal 20A after some time has passed.
FIG. 4-2 shows that the number of friends in the summary display area ARR1 has increased from "327" to "349".

Also, in the lower right pane of the global menu display area GMN1, as an example and not limitation, a menu button selected in the local menu display area LMN1 and a corresponding report display area RPR4 are displayed.

In the report display area RPR4, on the left side of the content selection area MSR4, a pull-down menu for selecting the content to be analyzed is displayed together with the characters "content to be analyzed". In the pull-down menu, the content with the label name "recommended for this month" is selected as the analysis target.
Further, under the pull-down menu, an analysis period designation area indicated by the characters "period" is displayed for narrowing down by designating the transmission period of the content to be analyzed. By way of example and not limitation, FIG. 4-2 shows that content transmitted between "January 1, 2021" and "January 15, 2021" is specified for analysis.
On the right side of the content selection area MSR4, previews of a plurality of content selected as analysis targets are displayed in balloons.

Under the content selection area MSR4, a graph display area MGR8 is displayed for graphically displaying the analysis results of the content selected as the analysis target in the content selection area MSR4. By way of example and not limitation, graph display region MGR8 is shown tallying the number of deliveries sent between January 1st and January 15th.

In the detailed report display area MDR9, "327" is displayed as the total number of distributions of content with the label name "recommended for this month" sent from "January 1, 2021" to "January 15, 2021". is displayed. Further, in the detailed report display area MDR9, based on the fact that the total number of distributions of the content is equal to or greater than the set number (not limited to, but as an example, "50" in this example), a real number "277" is displayed as the total number of views. is displayed.

FIG. 4-3 shows a display when a content with two labels, the label name "recommendation of the month" and the label name "elderly target", is selected as the analysis target in the content selection area MSR4. It is an example of a screen.
On this screen, the content starting with "limited ramen in January" and the content starting with "for dry skin in winter", which was selected as the analysis target in Fig. 4-2, are excluded from the analysis target. On the right side of the selection area MSR4, only a preview of the content starting with "Recommendation in January", which is content with the label name "Recommendation of the month" and the label name "Elderly target", is displayed. ing.

Under the content selection area MSR4, a graph display area MGR9 is displayed for graphically displaying the analysis results of the content selected as the analysis target in the content selection area MSR4. By way of example and not limitation, graph display region MGR9 is shown tallying the number of deliveries sent between January 1st and January 15th. Also, based on the fact that the content has been narrowed down, in the graph display region MGR9, the value on the vertical axis is shown to be smaller than in the graph in the graph display region MGR8.

In the detailed report display area MDR10, the label name "recommendation of the month" and the label name "elderly target" sent between "January 1, 2021" and "January 15, 2021" are displayed. "19" is displayed as the total number of distributions of content for which two labels of and are set. In addition, based on the fact that the total number of distributions of content is less than a set number ("50" in this example, not as a limitation), the aggregated value is hidden in the column of the total number of views.
As a non-limiting example, the column of the total number of views displays a numerical range from 0 to the total number of deliveries, ie, "0-19".

It should be noted that, as a non-limiting example, a combination of labels whose total distribution number of contents is less than the set number may be made unselectable in the content selection area MSR4 (as a non-limiting example, a label may not be displayed). good. Also, for a combination of labels in which the total number of distributions of content is less than the set number, as an example and not as a limitation, the content selection area MSR4 is displayed in a different display mode (grayed out as an example, not as a limitation). may

<Processing>
As a non-limiting example of the processing, a plurality of label IDs and label names linked to one content ID are stored in the content label data of the third official account management database 155C.
Then, in step S220 of FIG. 2-9, the control unit 11 of the server 10, for example and not limitation, stores the label IDs received as the labeled content analysis request information as the third label stored in the storage unit 15. 2-8 to 2- 9 can be performed.

<Effects of the fourth embodiment>
In this embodiment, the terminal 20 transmits, through the communication I/F 22, second label information (not limited to, but an example of fifth information) different from the first label information (first information), which is information about content. Send to server 10 . In this case, the number of distributions of content based on the first information (not a limitation, but an example of the second information) is based on the first label information and the second label information, and the number of content transmitted from the official account. Among them, the number of distributions of content based on the first label information and the second label information (not limited, but an example of information on the number of times content is transmitted based on the first information and the fifth information) is shown. there is
As an example of the effect of the modification obtained by such a configuration, based on the first information and the fifth information, the first information and the fifth information among the plurality of contents whose transmission source is the first account Second information may be obtained by the server regarding the number of times the content based on it has been sent. By way of example and not limitation, information such as the number of distributions of content based on two or more label information may be obtained by the server.

<Fourth modification>
Based on the user attribute information described in the third embodiment, it is also possible to specify the contents to be tabulated by combining the label information and the user attribute information.
The processing in this case can be configured similarly based on the processing described in the third embodiment and the processing described in the fourth embodiment.
In addition, as described in the third embodiment, it is also possible to apply conditions related to logical operations between label information and user attribute information.

In this modification, the terminal 20 transmits user attribute information (not limited, but an example of fifth information) of a general user different from label information (first information), which is information about content, to a server via the communication I/F 22. Send to 10. In this case, based on the label information and the user attribute information, the number of distributions of the content based on the first information (an example of the second information, not limited) is the label It shows a configuration that is the number of distributions of content based on information and user attribute information (not a limitation, but an example of information on the number of content transmissions based on the first information and the fifth information).
As an example of the effect of the modification obtained by such a configuration, based on the first information and the fifth information, the first information and the fifth information among the plurality of contents whose transmission source is the first account Second information may be obtained by the server regarding the number of times the content based on it has been sent. By way of example and not limitation, information such as the number of distributions of content based on label information and user attribute information may be obtained by the server.

Also, in this case, the terminal 20 transmits condition information based on the label information and the general user's user attribute information to the server 10 via the communication I/F 22 . In this case, the second information can be acquired by the server 10 based on label information, user attribute information, and condition information.
As an example of the effect of the modification obtained by such a configuration, the second information is appropriately transmitted by the server based on the first information, the fifth information, and the condition information based on the first information and the fifth information. can be obtained. By way of example and not limitation, information such as the number of distributions of content can be appropriately obtained by a server based on label information, user attribute information, and condition information based on these information.

Also, in this case, the condition information may include condition information regarding a logical operation between the label information and the user attribute information.
As an example of the effect of the modified example obtained by such a configuration, based on the first information, the fifth information, and the condition information regarding the logical operation of the first information and the fifth information, the number of distributions of contents, etc. information can be better retrieved by the server.

<Fifth embodiment>
In the above embodiment, the labels targeted for content analysis were manually set, but the present invention is not limited to this.
The fifth embodiment is, by way of example and not limitation, an embodiment that automatically generates and assigns labels to each piece of content.

The content described in the fifth embodiment can be applied to each of the other embodiments and other modifications.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

<Processing>
As an example and not a limitation, the process of distributing the content can be executed in the same manner as the process in FIG. 2-8, omitting the step A210 in FIG. 2-8, so a detailed description thereof will be omitted.
Here, a process is illustrated in which the control unit 11 of the server 10 automatically generates and assigns a label to each content based on the content transmission history.

Prior to step A230 in FIG. 2-9, the control unit 11 of the server 10 receives the label ID list request information from the terminal 20A via the communication I/F 14 as an example and not a limitation, and executes label automatic generation and attachment processing. do.

As an example, not a limitation, this automatic label generation and assignment processing can be automatically executed based on the set time, or automatically based on the transmission of a set number of contents. It may or may not be executed.

In the automatic label generation and assignment process, the control unit 11 of the server 10 refers to the distribution content data in the official account management data of the third official account management database 155C and clusters the content IDs, as an example and not a limitation.

The following elements can be considered as examples, not limitations, of the input information that is the source of the feature amount for clustering.
(1) User attribute information included in the destination (2) User action history information included in the distribution conditions (3) Content text information and image information (4) Any combination of (1) to (3)

In the case of (1), as an example rather than as a limitation, labels are generated that divide destinations by age, gender, and place of residence. As an example and not a limitation, when many recipients in their teens and twenties are specified, in the automatic label generation and assignment process, the control unit 11 of the server 10 selects a label with the label name "teens" or a label with the label name "20 Generate a label of "19 generations", add a content ID including "10s" in the destination to the content label data, link it with the label name, and add a content ID including "20s" in the destination as an example, not limitation is added to the content label data and associated with the label name.

As an example, not a limitation, clustering is performed using user attribute information (age and gender as an example, not a limitation) over multiple items, and a label such as the label name "Female in 30s" is used as an example, not a limitation. You may make it generate|occur|produce and give.

In the case of (2), a label with the label name "immediately" and a label with the label name "at the time of friend registration" are generated and assigned as an example, not as a limitation.

In case (3), as an example and not a limitation, if the content is text content, text mining is applied to the text content to extract keywords. Then, labels are generated using the extracted keywords as label names, and the same label ID is assigned to content IDs that have the same keyword.

If the content is text content, as a non-limiting example, the text content is vectorized using the Word2Vec model, and the converted vectors are clustered to group them into texts with closer meanings. good.

Also, if the content is still image content, as an example and not limitation, input the target still image to VGG 16, which is a neural network model for image identification, and based on the classification class (recognition result) in the output of VGG 16, A label name can be given.

When the label automatic generation and assignment process is executed, the control unit 11 of the server 10 transmits label ID list information including the generated label name to the terminal 20A via the communication I/F 14. After that, the steps after A230 in FIG. 2-9 are executed.

<Effect of the fifth embodiment>
In this embodiment, content (not limited, but an example of content) transmitted from an official account (not limited, but an example of a first account) is sent to a plurality of terminals 40 of a general account (not limited, but an example of a plurality of terminals). example) automatically generates and acquires label information (an example of the first information, not limitation) without depending on the input by the official user, and among a plurality of contents whose source is the official account , a control unit 11 that acquires the number of distributions of content based on the attached label information (not a limitation, but an example of second information regarding the number of times content based on the first information is transmitted).
In addition, when the number of distributions acquired by the control unit 11 is equal to or greater than the set value, the server 10 receives the content based on the first information, such as the actual number of views of the content (not limited). An example of the third information related to the number of impressions of the content based on the first information) is sent to the official account by the user of the terminal that received the first information, and the number of distributions acquired by the control unit 11 is less than or greater than the set value If it is smaller, it indicates a configuration with a communication I/F 22 that transmits information such as the numerical range to which the actual number of views of the content belongs (not a limitation, but an example of fourth information different from the third information) to the official account. ing.
As an example of the effect of the embodiment obtained by such a configuration, the relationship between the second information regarding the number of content transmissions based on the first information, which is the information regarding the content, acquired by the control unit and the setting value. different information can be sent to the official account. As a non-limiting example, if the second information is a relatively small number, it is possible to send information to the official account that is different from the number of times the sent content has been viewed by the destination account. As a result, it is possible to prevent the first account from specifying the account that browsed the content.
Also, by way of example and not limitation, by automatically obtaining the first information on the server side, the user of the first account does not need to input the first information, and the first account can obtain the first information from the server. Therefore, it is possible to improve convenience for the user of the first account and reduce the processing load on the terminal of the user of the first account.

In this case, the above label information (not limited but an example of the first information) may be user attribute information included in the destination of the content or user action history information included in the distribution conditions (not limited but the first information can be information based on (example of information about the user of the terminal that receives the content associated with).
As an example of the effect of the embodiment obtained by such a configuration, in combination with the above configuration, the user of the terminal that receives the content associated with the first information among the plurality of content transmitted from the first account Second information may be obtained by the server regarding the number of times the informed content has been sent.

Also, in this case, the above label information (not limited, but an example of the first information) is information based on text information included in the content (not limited, but an example of text information of the content associated with the first information) can be
As an example of the effect of the embodiment obtained by such a configuration, in combination with the above configuration, content based on text information of content associated with the first information among a plurality of content transmitted from the first account is Second information about the numbers sent may be obtained by the server.

Also, in this case, the above label information (not limited, but an example of the first information) is information based on image information included in the content (not limited, but an example of image information of the content associated with the first information). can be
As an example of the effect of the embodiment obtained by such a configuration, in combination with the above configuration, content based on image information of content associated with the first information among a plurality of content transmitted from the first account is Second information about the numbers sent may be obtained by the server.

In the above description, the first information may be information different from the content ID (not limited, but an example of identification information for identifying content associated with the first information), and may be label information as an example, not limited.
As an example of the effect of the embodiment obtained by such a configuration, in combination with the above configuration, among a plurality of contents whose transmission source is the first account, the identification information that identifies the content associated with the first information is different from the identification information Second information may be obtained by the server regarding the number of times the informed content has been sent.

<Fifth Modification (1)>
In the fifth embodiment, the label information (label name and label ID) associated with the content ID is automatically generated in the automatic label generation and assignment process, but the present invention is not limited to this.
Unlike the fifth embodiment, label information associated with the combination of the content ID and the destination of the content may be automatically generated in the label automatic generation and assignment process. That is, as an example and not as a limitation, a label name and a label ID may be automatically generated for a combination of a general application ID of a content transmission destination and a content ID. Then, as content to be analyzed, a combination of a content ID and a general application ID to which the content is to be sent may be designated instead of the content ID unit.

FIG. 5-1 shows an example of the data configuration of the second content transmission history management database 157B, which is an example of the content transmission history management database 157 used in this modification.
Content transmission history management data is stored in the second content transmission history management database 157B as management data for each account that is the content transmission source.

Each piece of content transmission history management data is associated with a transmission source application ID, and includes, as a non-limiting example, transmission identification information, a content ID, a transmission destination application ID, a transmission date and time, a viewing flag, and a viewing date and time. are stored in association with each other.

The content ID, destination application ID, transmission date and time, and viewing flag are the same as those of the first content transmission history management database 157A, not as a limitation, but as an example.

Transmission identification information is identification information used to uniquely identify content transmissions on the messaging service. This transmission identification information is identification information that is set for the sake of convenience, in order to group a message that cannot be grouped by a message ID.
One piece of content transmission from the server 10 to the terminal 40 can be defined by, for example and not limitation, a combination of a general application ID that is the transmission destination and a content ID that includes the transmitted content.
This transmission identification is preferably a unique value for each content transmission from the server 10 to the terminal 40, and by way of example and not limitation, a unique value for each content transmitted by the server 10 (unique value ) is set and stored.

If labeling is performed by linking only to the content ID, the destination is not specified, so labeling cannot be performed according to the behavior of each user.
However, by providing transmission identification information (combination of content ID and destination application ID) and labeling in association with transmission identification information, dynamic labeling can be done.

In this embodiment, instead of the content label data (or label data) of the official account management data described above, label information (label ID or label name) is generated by a method described later, as an example and not a limitation, and transmission identification information and label information are stored in association with each other.

In this case, one piece of label information may not only be associated with one piece of transmission identification information, but may also be associated with a plurality of pieces of transmission identification information.
Moreover, not only one piece of label information is associated with one piece of transmission identification information, but also a plurality of pieces of label information may be associated with it.

When the transmission identification information and the label information are linked one-to-one, the transmission identification information can also function as a label.

The following processing may be performed based on the combination of the content ID and destination application ID stored in the above data without setting the transmission identification information.

The browsing date and time is information about the date and time when the content was browsed on the terminal 40 of this destination application ID, and as an example, not limitation, information indicating that the server 10 browsed the content from the terminal 40 (content browsing information). is stored.

Note that when the control unit 41 of the terminal 40 can transmit information about the location where the content was viewed as the content viewing information, the server 10 transmits the location where the terminal 40 transmitted the content viewing information (browsing location) in addition to the viewing date and time. ) may be associated and stored.
The information about the location where the content was browsed is, as a non-limiting example, information acquired by the position calculation information detection unit 49B of the terminal 40, and as a non-limiting example, information such as latitude and longitude by GPS, beacon This includes identification information of the visited store, etc.

In this modified example, in the label automatic generation and attachment process, the control unit 11 of the server 10 clusters the transmission identification information as an example and not as a limitation. Then, in the labeled content tabulation process, the control unit 11 of the server 10, for example and not limitation, for the label ID received as the labeled content analysis request information, converts the transmission identification information linked to the label ID to the content to be tabulated. Set to ID.
The control unit 11 of the server 10 searches the transmission identification information of the second content transmission history management database 157B stored in the storage unit 15 for the content ID to be tallied, and hits the content ID to be tallied as an example, not as a limitation. counted as the total number of distributions of the content to be counted. As an example and not a limitation, the number of pieces of transmission identification information for which the viewing flag is “O” among the transmission identification information hits by the counted content IDs is counted as the total number of views of the counted content.

The following elements can be considered as examples, not limitations, of the input information that is the source of the feature amount for clustering.
(A) User registration information of destination application ID associated with transmission identification information (B) Transmission date and time associated with transmission identification information (C) Viewing date and time associated with transmission identification information (D) (A) ~ ( Any combination of (E) (A) to (D) of C) and any combination of (1) to (4) used in clustering in content ID units

In the case of (A), as an example, not as a limitation, using user attribute information registered as user registration information (age as an example, not as a limitation), destinations are classified by age and occupation. Labels, etc. are generated.

In addition, the route when you registered as a friend to the official account (as an example, not limited, whether you registered as a friend via a web page, whether you registered as a friend by reading a QR code (registered trademark) with the terminal 40, etc. ) can be used as user registration information, clustering is performed according to the route when friend registration is performed. Labels may also be generated.

In the case of (B), as an example and not as a limitation, a label with the label name "morning" is generated for the transmission identification information whose transmission date and time was early in the morning (as an example, not as a limitation, 6:00 AM to 10:00 AM).

In the case of (C), in addition to the same label as in the case of (B), as an example and not by way of limitation, if the information of the viewing location is available as the viewing date and time, the viewing locations are clustered, by way of example and not by way of limitation. , a label with the label name "Tokyo", a label with the label name "Osaka", and the like are generated.

In the case of (D), as an example and not a limitation, the residential address and work address are read from the user registration information, and if the viewing location is on the route connecting the residential address and work address, the label name "commuting A time zone label is created.

Also, as a non-limiting example, if the bedtime acquired by an activity meter such as a smart watch can be acquired as user registration information, the label with the label name "before bedtime" can be obtained by comparing the bedtime with the viewing date and time. is created.

Also, as a non-limiting example, a label with the label name "workplace" is created by reading the work address from the user registration information and comparing it with the browsing location. When comparing with a residential address, a label with the label name "Home" is created.

Also, as a non-limiting example, if the meal time period acquired by the meal record application can be obtained as user registration information, a label with the label name "before dinner" is created by comparing the meal time period with the viewing date and time. be done.

In these cases of (D), the same label can be associated with different conditions for each general application ID.

　In the label with the label name "commuting hours", as an example rather than as a limitation, user A. A's content viewing location is "Shibuya", user B.A. Even if B's content viewing location is different from "Yokohama", the same label name "commuting hours" is assigned to those contents based on the residence address and work address of the user registration information.

Also, by way of example and not limitation, user A. A's bedtime is "11 PM", and user B.A. If user A.B's bedtime is "between 2:00 AM", user A. The content viewing date and time of user B.A is "11:05 PM". Even if the content viewing date and time of B is different from "1:50 AM", the same label name "Before going to bed" is assigned to those contents.

In other words, labeling can be performed dynamically according to the behavioral patterns of individual users. Therefore, the reliability of the labeled classification result is improved, and it becomes possible to analyze the content according to the user's behavior pattern, which has been difficult to analyze in the past.

In this modification, the above-described label information (not limited, but an example of the first information) is the date and time when the content was sent to the terminal 40 of the general user (not limited, the date and time when the content associated with the first information was sent). An example of information on time) is shown.
As an example of the effect of the modification obtained by such a configuration, in combination with the above-described configuration, out of a plurality of contents transmitted from the first account, the content associated with the first information is transmitted. Second information may be obtained by the server regarding the number of times the content has been sent.

In addition, this modified example shows a configuration in which the label information (an example of the first information, not limitation) is information based on the information on the location.
As an example of the effect of the modification obtained by such a configuration, in combination with the above-described configuration, second information regarding the number of times content based on location information among a plurality of content transmitted from the first account is transmitted. can be obtained by the server.

Also, in this case, the information about the location includes the location where the general user browses the content (not limited, but an example of information about the location of the terminal that received the content associated with the first information).
As an example of the effect of the modification obtained by such a configuration, in combination with the above-described configuration, among a plurality of contents transmitted from the first account, the location of the terminal that received the content associated with the first information Second information may be obtained by the server regarding the number of times the informed content has been sent.

In addition, in this modification, the label information (not limited, but an example of the first information) is the route information (not limited, but an example of the first information) when the general account registers as a friend of the official account. (Example of information on access method accessed by a terminal that receives content).
As an example of the effect of the modification obtained by such a configuration, in combination with the above-described configuration, the terminal that receives the content associated with the first information among the plurality of content transmitted from the first account accesses Second information may be obtained by the server regarding the number of times the content has been transmitted based on the information regarding the access method.

<Fifth Modification (2)>
In the above embodiment, the server 10 may set the temporary label name, and the label name may be set based on the input by the user of the terminal 20. FIG.

In this case, as an example and not a limitation, the server 10 sets a unique ID as the label ID in association with the content ID, and sets a temporary label name (or "NULL") as the label name.

When the label ID list request information described above is transmitted from the terminal 20 to the server 10 , the server 10 transmits the label ID list information to the terminal 20 via the communication I/F 14 .
Then, the terminal 20 transmits label selection information including the selected label ID to the server 10 via the communication I/F 22 based on the selection input of the label ID by the user of the terminal 20 itself. In response to this, the server 10 transmits the content of the content ID linked with the label ID included in the label selection information to the terminal 20 via the communication I/F 14 . In response to this, the terminal 20 causes the display unit 24 to display the received content.

After that, the terminal 20 performs label name setting processing. Specifically, as an example and not a limitation, label name setting information including the label name input by the own terminal 20 that viewed the content displayed on the display unit 24 and the corresponding label ID is generated.
The terminal 20 then transmits the generated label name setting information to the server 10 via the communication I/F 22 .

When the label name setting information is received from the terminal 20 via the communication I/F 14, the server 10 assigns the label ID included in the received label name setting information to the previously stored temporary label name (or "NULL") associated with it. ) with the label name included in the received label name setting information. The label name is thus determined.

In this modification, the terminal 20 displays on the display unit 24 one content (not a limitation, but an example of the first content) among a plurality of content whose transmission source is the official account. In addition, the terminal 20 uses the control unit 21 to perform a label name setting process (not a limitation, but an example of setting for the first content) based on the input by the official user. In this case, the label information indicates a configuration including information based on label name setting processing.
As an example of the effect of the modification obtained by such a configuration, setting for the first content is performed based on the input by the user of the first account, and the first information based on this setting is associated with the first content. can be made

<Sixth embodiment>
In the above embodiment, content is labeled for content analysis, but the present invention is not limited to this.
The sixth embodiment is an embodiment that enables content to be transmitted by designating an assigned label as a destination as an example and not as a limitation.
As the assigned label, it is possible to apply either the label assigned based on the input by the official user or the label automatically assigned by the server 10 .

The content described in the sixth embodiment can be applied to each of the other embodiments and each of the other modifications.
Moreover, the same code|symbol is attached|subjected about the component same as an already-appearing component, and description for the second time is abbreviate|omitted.

In the sixth embodiment, as an example and not as a limitation, it is assumed that the label ID and the content ID are linked according to the fifth embodiment.

<Display screen>
6-1 to 6-3 are diagrams showing an example of screen transitions displayed on the display unit 24 of the terminal 20 in this embodiment.
Figures 6-1 to 6-3 illustrate, by way of example and not limitation, official user A. It is an example of the official account operation management screen of the messaging application displayed on the display unit 24 of the terminal 20A of A (in this example, the operator of "AA Ramen").

FIG. 6-1 is, by way of example and not limitation, one example of a delivery screen.
In this distribution screen, instead of the destination selection area DSR1 and the transmission condition selection area CSR1, the distribution management display area CMR3 has an , the destination label selection area DLR1 is displayed.

On the right side of the destination label selection area DLR1, a pull-down menu for selecting the label to which the content is to be sent is expanded and displayed.

As an example, not a limitation, the destination label specified by this official user in the past is displayed at the top of the pull-down menu. As a non-limiting example, when two label names "before lunch" and "male target" are selected, the destination of the content linked to the label name "before breakfast" and the label name "male target" are selected. The content is distributed to the destination determined by the logical AND with the destination of the content linked to.

Also, at the bottom of the pull-down menu, a destination label designation area for designating a new destination label is displayed. As a non-limiting example, when an existing label that matches the new destination label is tapped to select it, and the destination label registration button indicated by the word "determine" at the bottom right of the destination label designation area is tapped, The selected label is set (registered) as the destination label.

Note that the existing label may be a label set by the user of the terminal 20A or a label automatically assigned by the server 10.

In FIG. 6-1, as an example and not a limitation, when the delivery button SBT3 is tapped by the user, the content based on the content entered in the content description area CDR1 is displayed as the label selected in the destination label selection area DLR1. Delivered to the linked destination.

Similarly, the official user of terminal 20A repeats content distribution.

FIG. 6-2 shows an example of the official account operation management screen displayed after a while based on the user's operation on the terminal 20A.
FIG. 6-2 shows that the number of friends in the overview display area ARR1 has increased from "327" to "349".

In the report display area RPR5, a tab menu for selecting the content to be analyzed is displayed on the left side of the content selection area MSR5 together with the characters "content to be analyzed". Each tab shows, by way of example and not by way of limitation, the labels most frequently used as destination labels.
In FIG. 6-2, by way of example and not limitation, a label with the label name "Before Lunch" is shown selected in grayed out display form.
Further, under the tab menu, an analysis period designation area indicated by the characters "period" is displayed for narrowing down by designating the transmission period of the content to be analyzed. By way of example and not limitation, FIG. 6-2 shows that content transmitted between "January 1, 2021" and "January 15, 2021" is specified for analysis.

Below the content selection region MSR5, a graph display region MGR10 is displayed for graphically displaying the analysis results of the content selected as the analysis target in the content selection region MSR5. By way of example and not limitation, graph display region MGR10 is shown tallying the number of deliveries sent between January 1st and January 15th.

In the detailed report display area MDR11, "228" is displayed as the total number of distributions of the content with the label name "Before lunch" sent from "January 1, 2021" to "January 15, 2021". It is Further, in the detailed report display area MDR11, based on the fact that the total number of distributions of the content is equal to or greater than the set number (not limited to, but as an example, "50" in this example), a real number "196" is displayed as the total number of views. is displayed.

FIG. 6-3 is an example of a display screen when a content labeled with the label name "before breakfast" is selected as an analysis target in the content selection area MSR5.

On this screen, the content starting with "January limited ramen" and "For dry winter skin" selected for analysis in Fig. 6-2 is sent during the "before breakfast" time period. Therefore, on the right side of the content selection area MSR5, only the preview of the content starting with "Recommended for January", which is the content labeled with the label name "before breakfast", is displayed. It is

Under the content selection area MSR5, a graph display area MGR11 is displayed for graphically displaying the analysis results of the content selected as the analysis target in the content selection area MSR5. By way of example and not limitation, graph display region MGR11 is shown summarizing the number of deliveries sent between January 1st and January 15th. Also, based on the fact that the content has been narrowed down, graph display region MGR11 shows that the value on the vertical axis is smaller than the graph in graph display region MGR10.

In the detailed report display area MDR12, the total number of distributions of content with the label name "Before breakfast" sent between "January 1, 2021" and "January 15, 2021" is "8" is displayed. In addition, based on the fact that the total number of distributions of content is less than a set number ("50" in this example, not as a limitation), the aggregated value is hidden in the column of the total number of views.
As a non-limiting example, the column of the total number of views displays a numerical range from 0 to the total number of deliveries, ie, "0-8."

<Processing>
FIG. 6-4 is a flow chart showing an example of the flow of processing executed by each device in this embodiment.
In this figure, from the left side, the processing executed by the control unit 21 of the terminal 20A (the terminal 20 of the official user A.A), the processing executed by the control unit 11 of the server 10, the terminal 40A (the terminal of the general user A.A. 40) shows an example of the processing executed by the control unit 41. FIG.
It should be noted that when the processing of FIGS. 6-4 is executed, the processing of FIGS. 2-9 is executed as an example and not as a limitation.

First, the control unit 11 of the server 10 communicates label list information including generated label names and label IDs, based on the content label data in the third official account management database 155C, as an example and not a limitation. It is transmitted to the terminal 20A by F14 (S310).

Upon receiving the label list information from the server 10 via the communication I/F 22, the control unit 21 of the terminal 20A executes destination label ID setting processing (A310).
In the destination label ID setting process, the control unit 21 of the terminal 20A sets a destination label ID (hereinafter referred to as “destination label ID”) based on an input to the input/output unit 23 of the terminal 20A, for example and not limitation. ) is accepted.

Then, the control unit 21 of the terminal 20A transmits content transmission request information including at least the destination label ID and the content to the server 10 via the communication I/F 22 (A320).

Upon receiving the content transmission request information from the terminal 20A via the communication I/F 14, the control unit 11 of the server 10 executes destination setting processing based on the received destination label ID (S320).

In the destination setting process, the control unit 11 of the server 10 selects a label ID that matches the destination label ID from the content label data in the third official account management database 155C stored in the storage unit 15, for example and not limitation. is searched for the content ID associated with the .

Then, the control unit 11 of the server 10 refers to the distribution content data in the third official account management database 155C, and sets the destination and distribution conditions associated with the searched content ID as the destination and distribution conditions, respectively. do.

Thereafter, based on the destination and delivery conditions set in the destination setting process and the content based on the received content transmission request information, the labeled content association process is executed (S210).
Note that in the labeled content association process, the destination label ID is set as an example, not a limitation, as the label ID of this content.

Prior to step A230, the control unit 11 of the server 10 may transmit the list information of the destination label IDs used in the destination setting process to the terminal 20A via the communication I/F 14. You don't have to.

<Effects of the sixth embodiment>
In this embodiment, the terminal 20, based on the official user's input designating a label ID (one example of the first information, not a limitation), is a general user to whom the content associated with the label of this label ID is transmitted. 4 shows a configuration in which the control unit 21 performs a process of transmitting content (not limited to, but an example of third content) input by an official user to the terminal 40 of FIG.
As an example of the effect of the embodiment obtained by such a configuration, based on the input of the first information by the user of the first account, to the terminal of the user to which the content associated with this first information is sent , the third content can be transmitted.

Assuming that the content associated with the first information is the same as the third content, the same content is resent using the first information to a terminal that has already sent the content associated with the first information. It becomes possible to
On the other hand, apart from the content associated with the first information and the third content, a terminal that has already transmitted the content associated with the first information can use this first information to provide another Content can be newly transmitted.

<Sixth modification (1)>
Although the label ID and the content ID are linked in the sixth embodiment, the present invention is not limited to this.
As an example and not a limitation, even when the label ID and the transmission identification information are associated with each other as in the fifth modified example (1), by specifying the destination label, it is possible to determine the content destination and distribution conditions. can be specified.

In this case, upon receiving the content transmission request information including at least the destination label ID and the content transmitted from the terminal 20A at A320 in FIG. 6-4, the control unit 11 of the server 10 performs destination setting processing. (S320). Specifically, as a non-limiting example, the control unit 11 of the server 10 searches for transmission identification information associated with the destination ID included in the received content transmission request information.

Then, the control unit 11 of the server 10 refers to the content transmission history management data in the second content transmission history management database 157B stored in the storage unit 15, and finds the transmission destination application ID that matches the searched transmission identification information. Set as destination. Also, as a non-limiting example of a distribution condition, reference is made to the transmission date and time when the content of the transmission identification information was transmitted, and a similar transmission time is set as the distribution condition.

In this way, distribution conditions can be set for each destination application ID, and by specifying a label with the label name "before lunch" as a transmission label as an example and not as a limitation, it is possible to set distribution conditions according to different time periods before lunch for each user. content can be delivered effectively.

As an example, not as a limitation, general user A. A's lunch time is "around 11:00", and general user B.A. In the case where the lunchtime period of the terminal 20A is "around 13:00" as a result of the automatic labeling, specifying the transmission label "before lunch" allows the official user A.B of the terminal 20A. General user A.A can use general user A.A without being aware of different lunchtime periods for individual general users. At "11 o'clock" for general user B.A. At "13:00", it becomes possible to transmit the promotional contents before lunch to B respectively.

In addition, as a non-limiting example, by specifying the label name "before bedtime" as the transmission label, it is possible to distribute content according to the different time periods before bedtime for each user.

In addition, not only the transmission date and time, but also the transmission area (as an example, not as a limitation, but as an example, a district or workplace) can be set as a distribution condition, so that content can be distributed according to the district or different for each user. It is possible to distribute contents according to the workplace.

<Other Examples>
In the above embodiment, the total number of deliveries, the total number of views, etc. may be counted as a total number including the same users, or as a unique number excluding the same users.

Also, the total number of views, the total number of clicks, the total number of reproductions, the total number of conversions, etc. may be analyzed and displayed as a percentage of the total number of distributions. In this case, if the total number of deliveries is less than the set value or less than the set value, the numerical range that includes the ratio (not limited, but as an example, 0% to 10%, etc.) is displayed or the ratio is not displayed. You may do so.

In addition, in the above embodiment, the transmission target and analysis target are not limited, but are examples of rich menus (floating menus displayed at the bottom of chat rooms with official accounts) that are a type of official account function in messaging services. Also, it can be applied to timeline messages distributed from official accounts, advertisements related to messaging services, and the like.

As a non-limiting example, assume that "Button 1" to "Button 4" are arranged in the rich menu. Identifiers corresponding to "button 1" to "button 4" of the rich menu are called "menu button IDs". Also, the content displayed in the rich menu is called "menu content".

In this case, as a non-limiting example, the menu button ID corresponds to the aforementioned content ID, the menu content corresponds to the aforementioned content, and tapping the rich menu corresponds to viewing the aforementioned message. By doing so, it is possible to perform the same processing as in the above embodiment and analyze the user's reaction to the rich menu.

As a non-limiting example, even in advertisements, the identifier of the advertisement to be distributed is associated with the content ID, the content of the advertisement (advertisement content) is associated with the content, and when the advertisement is tapped, the message is viewed. By doing so, it is possible to perform the same processing as in the above embodiment and analyze the user's reaction to the advertisement.

In addition, if the content of the advertisement and the content are the same, or if the degree of similarity is above a certain level (as an example, not as a limitation, if the content is very similar), the message analysis and the advertisement analysis will be aggregated together. can be

As a non-limiting example, a cosmetics manufacturer's logo image (as a non-limiting example, URI is "https://server/logo.jpg") as advertising content, and the same image as content (as a non-limiting example, URI is "https://server/logo.jpg") is specified, the user's reaction to the delivered logo image is analyzed by aggregating messages and advertisements containing this logo image as content for analysis. can do.

In the same way, rich menus and messages may be aggregated together.

1 communication system 10 server 20 (40) terminal 30 network

Claims

A server that transmits content originating from a first account to a plurality of terminals,
a control unit that acquires first information that is information about content, and that acquires second information about the number of times content based on the first information has been transmitted among a plurality of content items whose transmission source is the first account; ,
When the second information acquired by the control unit is equal to or greater than a set value or greater than the set value, the content based on the first information is controlled by the user of the terminal that received the content based on the first information. sends third information about the number of impressions to the first account, and if the second information obtained by the control unit is less than or equal to the set value or less than the set value, the third and a communication unit configured to transmit fourth information different from the information to the first account.
A server according to claim 1,
The control unit performs control for at least associating a first content among the plurality of contents, the transmission source of which is the first account, with the first information, based on an input by the user of the first account. .
A server according to claim 2,
The first information includes first identification information that identifies the first content.
A server according to claim 2,
The first information is information different from the first identification information that identifies the first content.
A server according to claim 4,
the plurality of contents whose transmission source is the first account include second contents;
The control unit performs control to associate the first content, the second content, and the first information based on an input by the user of the first account.
A server according to any one of claims 1 to 5,
The first information includes label information entered by the user of the first account.
A server according to claim 1,
The first information includes information regarding the time when the content associated with the first information was transmitted.
A server according to claim 1,
The first information includes information about location.
A server according to claim 8,
The information about the location includes information about the location of the terminal that received the content associated with the first information.
A server according to claim 1,
The first information includes information on an access method accessed by a terminal that receives content associated with the first information.
A server according to claim 1,
The first information includes information about a user of a terminal that receives content associated with the first information.
The server according to claim 1, wherein said first information includes information based on text information of content associated with said first information.
A server according to any one of claims 7 to 12,
The first information is different from identification information that identifies content with which the first information is associated.
A server according to any one of claims 1 to 13,
The impression is based on at least one of displaying content based on the first information and selecting content based on the first information by a user of a terminal that received content based on the first information.
A server according to any one of claims 1 to 14,
the third information includes the real number of impressions;
The fourth information includes information of a range including the real number of impressions, or information indicating that the number of impressions cannot be displayed.
A server according to any one of claims 1 to 14,
The third information includes information of a range including the impression real number,
The fourth information includes information indicating that the number of impressions cannot be displayed.
A server according to any one of claims 1 to 16,
The control unit controls transmission of content transmitted from a second account different from the first account to the plurality of terminals by the communication unit.
An information processing method for a server that transmits content whose transmission source is a first account to a plurality of terminals,
A control unit of the server that acquires first information that is information about content, and transmits second information about the number of times content based on the first information is transmitted among a plurality of content that is the transmission source of the first account. obtained by
When the second information acquired by the control unit is equal to or greater than a set value or greater than the set value, the content based on the first information is controlled by the user of the terminal that received the content based on the first information. is sent to the first account by the communication unit of the server, and the second information obtained by the control unit is equal to or less than the set value or greater than the set value If less, sending, by the communication unit, fourth information different from the third information to the first account.
A program executed by a server that transmits content originating from a first account to a plurality of terminals,
A control unit of the server that acquires first information that is information about content, and transmits second information about the number of times content based on the first information is transmitted among a plurality of content that is the transmission source of the first account. obtained by
When the second information acquired by the control unit is equal to or greater than a set value or greater than the set value, the content based on the first information is controlled by the user of the terminal that received the content based on the first information. is sent to the first account by the communication unit of the server, and the second information obtained by the control unit is equal to or less than the set value or greater than the set value If less, sending fourth information different from the third information to the first account by the communication unit is performed by the server.
A server that transmits content originating from a first account to a plurality of terminals,
A processor that reads a program stored in memory and executes processing based on the program,
The processor
Acquiring first information, which is information about content, and acquiring second information about the number of times content based on the first information has been transmitted among a plurality of pieces of content transmitted from the first account;
When the acquired second information is equal to or greater than a set value or greater than the set value, the user of the terminal that received the content based on the first information gave an impression of the content based on the first information. sending the third information about the number to the first account, and if the obtained second information is equal to or less than the set value or less than the set value, the fourth information different from the third information; and sending to the first account.
A program executed by a terminal of a user of a first account for communicating with a server that transmits content originating from the first account to a plurality of terminals,
Second information, which is information about the number of times content is transmitted based on first information, which is information about content, among a plurality of pieces of content whose transmission source is said first account, is obtained by said server, and said obtained said third information relating to the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information, when the second information is equal to or greater than the set value or greater than the set value Information is received from the server by the communication unit of the terminal, and if the obtained second information is equal to or less than the set value or is smaller than the set value, fourth information different from the third information is transmitted. receiving by the communication unit from the server;
Displaying the third information on a display unit of the terminal when the third information is received and displaying the fourth information on the display unit when the fourth information is received are executed by the terminal. be done.
22. A program according to claim 21,
displaying, on the display unit, the first content among the plurality of contents, the transmission source of which is the first account, based on an input by the user of the first account;
A control unit of the terminal may perform processing related to associating the first information with the first content based on an input by the user of the first account on the display unit on which the first content is displayed. executed by the terminal;
23. A program according to claim 22,
The first content is entered into the terminal by a user of the first account.
24. The program according to claim 22 or 23,
The first information includes first identification information that identifies the first content.
24. The program according to claim 22 or 23,
The first information is information different from the first identification information that identifies the first content.
The program according to any one of claims 22 to 25,
the plurality of contents whose transmission source is the first account include second contents;
displaying, on the display unit, the second content among the plurality of content, the transmission source of which is the first account;
performing, by the control unit, a process related to associating the first information with the second content based on an input by the user of the first account on the display unit on which the second content is displayed; performed by
22. A program according to claim 21,
displaying, on the display unit, a first content item among the plurality of content items of which the first account is the transmission source;
making settings for the first content by the control unit of the terminal based on the input by the user of the first account;
The first information includes information based on the setting.
28. A program according to claim 27,
The settings include settings related to time for transmitting the first content.
28. A program according to claim 27,
The settings include settings related to location.
30. A program according to claim 29,
The setting regarding the location includes setting regarding the location of the terminal that receives the first content.
The program according to any one of claims 27 to 30,
The first information is different from identification information that identifies the first content.
The program according to any one of claims 21 to 31,
The impression is based on at least one of displaying content based on the first information and selecting content based on the first information by a user of a terminal that received content based on the first information.
The program according to any one of claims 21 to 32,
the third information includes the real number of impressions;
The fourth information includes information of a range including the real number of impressions, or information indicating that the number of impressions cannot be displayed.
The program according to any one of claims 21 to 32,
The third information includes information of a range including the impression real number,
The fourth information includes information indicating that the number of impressions cannot be displayed.
The program according to any one of claims 21 to 34,
transmitting fifth information, which is information about content and is different from the first information, to the server by the communication unit;
The second information is content based on the first information and the fifth information, among the plurality of contents transmitted from the first account, based on the first information and the fifth information. is information about how many were sent.
36. The program of claim 35,
sending condition information based on the first information and the fifth information to the server by the communication unit is executed by the terminal;
The second information is acquired from the plurality of contents whose transmission source is the first account based on the first information, the fifth information, and the condition information.
37. A program according to claim 36,
The condition information includes condition information regarding a logical operation between the first information and the fifth information.
The program according to any one of claims 21 to 37,
Based on the input of the first information by the user of the first account, the third information input by the user of the first account is sent to the terminal of the user to which the content associated with the first information is sent. A process of transmitting content is performed by the terminal by means of a control unit of the terminal.
The program according to any one of claims 21 to 38,
The server transmits content transmitted from a second account different from the first account to a plurality of terminals.
An information processing method for a terminal of a user of a first account, wherein the terminal communicates with a server that transmits content originating from the first account to a plurality of terminals, comprising:
Second information, which is information about the number of times content is transmitted based on first information, which is information about content, among a plurality of pieces of content transmitted from the first account, is acquired by the server, and the acquired second information is third information relating to the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information when the second information is equal to or greater than the set value or greater than the set value Information is received from the server by the communication unit of the terminal, and if the obtained second information is equal to or less than the set value or is smaller than the set value, fourth information different from the third information is transmitted. receiving by the communication unit from the server;
displaying the third information on the display unit of the terminal when the third information is received; and displaying the fourth information on the display unit when the fourth information is received.
A terminal of the user of the first account that communicates with a server that transmits content originating from the first account to a plurality of terminals,
Second information, which is information about the number of times content is transmitted based on first information, which is information about content, among a plurality of pieces of content transmitted from the first account, is acquired by the server, and the acquired second information is third information relating to the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information when the second information is equal to or greater than the set value or greater than the set value Information is received from the server, and if the acquired second information is equal to or less than the set value or less than the set value, communication to receive fourth information different from the third information from the server. Department and
a display unit that displays the third information when the third information is received, and displays the fourth information when the fourth information is received.
A terminal of the user of the first account that communicates with a server that transmits content originating from the first account to a plurality of terminals,
A processor that reads a program stored in memory and executes processing based on the program,
The processor
Second information, which is information about the number of times content is transmitted based on first information, which is information about content, among a plurality of pieces of content transmitted from the first account, is acquired by the server, and the acquired second information is third information relating to the number of impressions of the content based on the first information by the user of the terminal that received the content based on the first information when the second information is equal to or greater than the set value or greater than the set value Information is received from the server by the communication unit of the terminal, and if the obtained second information is equal to or less than the set value or is smaller than the set value, fourth information different from the third information is transmitted. receiving by the communication unit from the server;
When the third information is received, the third information is displayed on the display section of the terminal, and when the fourth information is received, the fourth information is displayed on the display section.