WO2020170323A1 - Système et programme de génération de données structurées - Google Patents

Système et programme de génération de données structurées Download PDF

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Publication number
WO2020170323A1
WO2020170323A1 PCT/JP2019/006004 JP2019006004W WO2020170323A1 WO 2020170323 A1 WO2020170323 A1 WO 2020170323A1 JP 2019006004 W JP2019006004 W JP 2019006004W WO 2020170323 A1 WO2020170323 A1 WO 2020170323A1
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WIPO (PCT)
Prior art keywords
structured data
data
web page
generation system
structured
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PCT/JP2019/006004
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English (en)
Japanese (ja)
Inventor
豊志 永田
浩幸 川口
茂治 ▲高▼野
Original Assignee
株式会社ショーケース
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Priority to PCT/JP2019/006004 priority Critical patent/WO2020170323A1/fr
Publication of WO2020170323A1 publication Critical patent/WO2020170323A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/80—Information retrieval; Database structures therefor; File system structures therefor of semi-structured data, e.g. markup language structured data such as SGML, XML or HTML
    • G06F16/81—Indexing, e.g. XML tags; Data structures therefor; Storage structures

Definitions

  • the present invention relates to a system and a program for generating structured data using various kinds of data for forming at least a part of a web page and generating a web page using such structured data. ..
  • HTML HyperText Markup
  • HTML HyperText Markup
  • HTML HyperText Markup
  • this web page is uploaded to a web server and published on the Internet, it becomes a target of search by a search engine. Then, a third party using the Internet searches for and browses a desired Web page with a search engine.
  • a search engine particularly a robot-type search engine, includes a crawler for searching a web page, and the crawler performs a work called crawling for collecting information of texts and images forming the web page. ..
  • a search engine builds a database based on the results of crawler crawling and uses it to display search results. Therefore, in order for many people to browse the Web page published on the Internet, it is important to construct the Web page in a manner included in the crawler crawling result.
  • the search engine and the crawler only recognize the HTML-formatted text data and the like as symbols.
  • a method called structured data is known in order to enhance the effect of collecting crawler crawling web pages. This is to add one or a plurality of metadata indicating the semantic content to the text data or the image data for constructing the Web page for each semantic content indicated by the text data or the image data. It is also a method of constructing data so that the crawler can easily interpret the contents of text and images.
  • Patent Document 1 Conventionally, a method of constructing a Web page using structured data and publishing it on the Internet is known (for example, see Patent Document 1).
  • Patent Document 1 a person who publishes a Web page on the Internet does not allow many people to browse his or her Web page efficiently by having a search engine search or collect information. There is a problem that it is difficult.
  • the present invention has been made in view of the above problems, and it is possible to easily create a Web page using structured data and easily create and publish a Web page that can be easily viewed by many people.
  • the object is to provide a structured data generation system.
  • a structure for generating structured data by adding additional data to various data for forming at least a part of a Web page is configured to automatically generate various structured data including various data input processing means for inputting the various data and the inputted various data using a predetermined generation standard. It is characterized by comprising data generating means and structured data recording means for recording the generated structured data.
  • the structured data recorded in the structured data recording means when a request to call the structured data is issued from the Web page.
  • the structured data transmitting means for transmitting to the Web page that has called.
  • the structured data generation means performs crawling of the structured data to be generated in the destination web page for information collection by a crawler that acquires information of the web page.
  • the crawler is configured as information that can be acquired.
  • the structured data generation means includes a unique tag as the additional data for each structured data. And issuing the structured data generation means, when modifying at least a part of the structured data after the structured data is generated, issues the same tag as the unique tag, and issues the issued tag. It is characterized in that the tag is added to the modified various data to generate the modified structured data.
  • the tag when the structured data is used for the web page, stores the various data forming the structured data in the web page. It is characterized by being a script tag as information for dynamically expanding it.
  • the invention according to claim 6 is characterized in that, in addition to the configuration according to any one of claims 1 to 5, the structured data includes job offer information as the various data.
  • the invention according to claim 7 is a computer-readable program that causes a computer to function as the structured data generation system according to any one of claims 1 to 6.
  • various data forming at least a part of a Web page is input, and structured data including the various input data is automatically generated and recorded using a predetermined generation criterion.
  • structured data including the various input data is automatically generated and recorded using a predetermined generation criterion.
  • FIG. 1 is a network configuration diagram and a functional block diagram conceptually showing the configuration of a structured data providing system 1A according to this embodiment.
  • FIG. 1 is a network configuration diagram and a functional block diagram conceptually showing the configuration of a structured data providing system 1A according to this embodiment.
  • FIG. 1 is a network configuration diagram and a functional block diagram conceptually showing the configuration of a structured data providing system 1A according to an embodiment of the present invention.
  • the structured data providing system 1A includes a structured data generation system 1 according to the present invention, an input terminal 2, a Web server 3, a search engine 4, and a display terminal 5, which are all connected to the Internet 6. It is connected via communication.
  • the structured data generation system 1, the input terminal 2, the web server 3, the search engine 4, and the display terminal 5 are all computer devices or computer systems, and have arithmetic functions such as a CPU, storage such as RAM, ROM, and EEPROM. It has means and the like, and has a function of performing various processes by a program and the like.
  • the structured data generation system 1 is a server system having functions such as a Web server and a database server, and also has a function of generating structured data.
  • the structured data generation system 1 includes a data input processing unit 11 as “various data input processing means” and a structure as “structured data generation means” as functional means formed by various hardware and execution of programs.
  • a structured data generation unit 12 and a structured data transmission unit 13 as a “structured data transmission unit” are provided.
  • the structured data generation system 1 includes a server 14 as "structured data recording means”.
  • the data input processing unit 11 displays the input screen 23 on the display unit 22 of the input terminal 2 via the Internet 6, and the “various data” input to the input screen 23 by the operation of the creator 100 (described later). Data is acquired via the Internet 6.
  • the “various data” acquired by the data input processing unit 11 may be, for example, text data or image data displayed on the web page 33 (described later), but is not limited to this, and the Various types of data that are not displayed, such as text data and image data that are written in white or transparent characters on the web page and are not visible at first glance, or text that forms the web page 33 but is not displayed on the web page. It may be any data such as data or image data. Note that, for simplicity of explanation, it is assumed that the “various data” are text data and image data displayed on the web page 33.
  • the structured data generation unit 12 generates structured data 16 (described later) using the text data and image data acquired by the data input processing unit 11. This structured data 16 is used in the generation of the web page 33 (described later) (details will be described later).
  • the structured data generation unit 12 adds a predetermined data to each data input in the input fields 231, 232, 233 (described later) of the input screen 23 displayed on the input terminal 2
  • the converted data 16 is generated.
  • the input field 231 is an input field for the offered job type, based on the description of the job type input in the input field 231, for example, the text information of the transportation industry. "title”: "Transportation” Structured data 16 is generated.
  • the data to be added does not necessarily have to be determined in advance, and the data to be added may be changed according to various conditions, or the arbitrary data may be added.
  • the structured data generation unit 12 When generating the structured data 16, the structured data generation unit 12 has a function that is useful for recognizing the meaning content indicated by the text data from the text data (for example, a function of extracting a word from a sentence or an extracted word).
  • the synonyms and antonyms of are extracted from the database in which many words are recorded and associated, the function of recognizing the person or object included in the image, and the word indicating the person or object recognized in such a way. It is desirable to have a function of extracting and associating from a database in which many words are recorded).
  • the structured data transmission unit 13 transmits the structured data generated by the structured data generation unit 12 to the web server 3 or the like.
  • the server 14 has a function as a database server for recording various data, a web server for transmitting data requested by the web server 3 or the like to the web server 3 or the like that has made a request via the Internet 6, and the like. It has various server functions.
  • the server 14 records additional information 15 as “additional data” and structured data 16.
  • the additional information 15 is text data or the like to be added to the original text data or the image data when the structured data 16 is generated based on the text data or the image data acquired by the data input processing unit 11. Specifically, it is, for example, other text data including a predetermined tag (such as a tag 161 described later).
  • the input terminal 2 is a terminal such as a personal computer, a smartphone, or a tablet used by the creator 100 who creates the web page 33 (described later).
  • the input terminal 2 includes an operation unit 21 such as a keyboard and a mouse, and a display unit 22 such as an LCD (liquid crystal display) that displays characters and images. It should be noted that the operation unit 21 and the display unit 22 may be integrated in the form of a touch panel.
  • an input screen 23 is displayed on the display unit 22 of the input terminal 2.
  • the input screen 23 is a screen displayed on the display unit 22 by transmission of data or the like by the data input processing unit 11 of the structured data generation system 1, and the creator 100 generates a Web page 33 (described later).
  • the input screen 23 is provided with a plurality of input fields 231, 232, 233 for inputting text data and image data by operating the operation unit 21 (specifically, for example, these input fields 231, 232, 233 correspond to items such as “title input field”, “text input field”, “image data input field”, etc., such as “title”, “text”, “attached image” on the Web page 33. It is possible to configure the input field.).
  • an execution button 234 is provided on the input screen 23.
  • the execute button 234 is clicked by the operation unit 21, the text data and image data input in the input fields 231, 232, 233 are transmitted to the structured data generation system 1.
  • the Web server 3 is a server computer, a server system, or the like.
  • the web server 3 includes a web page generation unit 31 and a database 32.
  • the web page generation unit 31 is a functional unit formed by the hardware and the program of the web server 3.
  • the web page generation unit 31 generates a web page 33 that can be viewed by a terminal such as the display terminal 5 via a network such as the Internet 6.
  • the web page generation unit 31 operates the input terminal 2 of the creator 100 and the operation terminal (not shown) of the administrator (not shown) of the structured data generation system 1 connected to the Internet 6.
  • the web page 33 is generated based on the above.
  • the Web page generation unit 31 will be described as generating the Web page 33 based on the operation of the creator 100.
  • the database 32 records the web page 33 generated by the web page generation unit 31. Further, the Web server 3 has a function of transmitting the Web page 33 recorded in a database (not shown) via the Internet 6 in response to a request from the display terminal 5 or the like.
  • the Web page 33 recorded in the database 32 of the Web server 3 is described in various markup languages suitable for information disclosure on the Internet 6, such as HTML and XML (Extensible Markup Language), and is displayed on the display terminal 5.
  • HTML and XML Extensible Markup Language
  • On the displayed Web browser 53 based on "various data" such as text data (character information written in a language such as Japanese or English) or image data (including still image data and moving image data), It has a function of displaying characters and images as contents.
  • the Web page 33 is described in any markup language other than HTML or XML and a description format other than the markup language as long as it can supply contents such as characters and images via the Internet 6.
  • the display terminal 5 may output contents other than characters and images, such as voice.
  • the web page generation unit 31 is provided in the web server 3.
  • the present invention is not limited to this, and the web page generation unit 31 is provided in a part other than the web server 3, for example, structured data.
  • the configuration may be included in the generation system 1 or the input terminal 2.
  • the web page 33 generated by the web page generation unit 31 provided in a configuration other than the web server 3 is transmitted to the web server 3 via the Internet 6 or the like, and the web page 33 is stored in the database 32 of the web server 3. It is recorded and transmitted from the Web server 3 to the display terminal 5 or the like.
  • the search engine 4 is a system having a function of searching various information (web pages, websites, image files, net news, etc.) existing on the Internet 6 or a closed network such as a LAN.
  • the search engine 4 constructs a hypertext system (WWW: World Wide Web) on the Internet 6 by performing a search such as a keyword search using the display terminal 5 of the viewer 200 of the display terminal 5, and a plurality of web pages (
  • the information of one or more candidate Web pages (including the Web page 33) from among the Web pages 33 is also provided as a search result to the display terminal 5 (hereinafter, the description will be made.
  • “one or more Web pages (including Web page 33)” will be simply referred to as "Web page 33" unless there is a need for distinction.)
  • the search engine 4 of this embodiment is a robot type search engine.
  • the search engine 4 includes a crawler 41 and a database 42.
  • the crawler 41 is a functional unit formed by the hardware and programs of the search engine 4.
  • the crawler 41 has a function of constructing a hypertext system on the Internet 6, automatically collecting information such as the web page 33, and recording the collected data in the database 42.
  • the search engine 4 ranks the pages registered in the database based on the search keyword input by the user, and based on the search request received from the display terminal 5 while using this ranking.
  • 5 has a function of transmitting a search result.
  • the search engine 4 has a function of displaying information specialized for a specific item together with the search result based on the result of crawling by the crawler 41. For example, when a viewer 200 seeking job offer information accesses the search engine 4 using the web browser 53 (described later) of the display terminal 5 and enters a keyword related to web work as a search word, the search engine 4 causes crawling. As a result, the information of a plurality of recruitment sites recorded in the database 42 is collectively displayed on the Web browser 53 (described later), so that the recruitment information highly likely to meet the wishes of the respective viewers 200 is proposed. be able to.
  • the search engine 4 is not limited to such job information, and for various search words input from the display terminal 5, site information of various items (for example, accommodation information of hotels, books and daily necessities, etc.). Similarly, information on a plurality of sites can be collectively displayed on the Web browser 53 (for product information, concert information, movie information, etc.).
  • the display terminal 5 is a terminal such as a personal computer, a smartphone, or a tablet used by a viewer 200 who browses a web page.
  • the display terminal 5 includes an operation unit 51 such as a keyboard and a mouse, and a display unit 52 such as an LCD (liquid crystal display) that displays characters and images. It should be noted that the operation unit 51 and the display unit 52 may be integrated in the form of a touch panel.
  • a web browser 53 that displays the web page 33 published on the Internet 6 is displayed on the display unit 52.
  • the display terminal 5 requests the search engine 4 to search the Web page 33 published on the Internet 6 by operating the operation unit 51 of the viewer 200 (for example, requesting a keyword search to the search engine 4), and the search engine
  • the search result of No. 4 is displayed on the Web browser 53 displayed on the display unit 52.
  • the Internet 6 is an information communication network that interconnects multiple computer networks.
  • the structured data generation system 1, the input terminal 2, the Web server 3, the search engine 4, and the display terminal 5 of this embodiment are communicably connected to the Internet 6 via a wired or wireless network.
  • a LAN, an intranet or the like may be used instead of the Internet 6.
  • the structured data generation unit 12 of the structured data generation system 1 generates the structured data 16. Further, as described above, the structured data 16 is generated by adding the additional information 15 to the text data or the image data as “various data”.
  • the structured data 16 including the additional information 15 is generated so as to be highly likely to be included in information collected by crawling (described later) by the crawler 41 of the search engine 4.
  • the tag 161 added to the original text data or image data input to the data input processing unit 11 is given a predetermined regularity so that the original text data or image data is hierarchized (for example, by adding upper, middle, and lower tags 161 for each semantic content of the original text data or image data, the original text data or image data is divided into a superordinate concept, a middle concept, and a subordinate concept. It is conceivable that the data structure is easily collected by crawling (described later) by the crawler 41.
  • a part of a tag when the text data input to the data input processing unit 11 is described in a markup language includes a term (for example, “work” or For text data including words such as "part-time job” and "employment”, there are words that are related to words related to text data, such as "job”, and that are easy to use as search words using the search engine 4, or terms that include those words. It is conceivable to include).
  • a term for example, “work” or For text data including words such as "part-time job” and "employment”, there are words that are related to words related to text data, such as "job”, and that are easy to use as search words using the search engine 4, or terms that include those words. It is conceivable to include).
  • any configuration other than the tag may be used as long as the configuration is likely to be included in the information collected by the crawling by the crawler 41 (described later).
  • the tag 161 used for the structured data 16 of this embodiment may be composed of a script tag of a script language represented by javascript (registered trademark), for example.
  • javascript registered trademark
  • the structured data 16 of this embodiment is formed so that each tag information is unique and does not overlap with other tag information.
  • the structured data is generated by generating the tag information as a script tag of javascript
  • the “body (this portion is displayed on the web page 33)” of the text data as “various data” is generated.
  • the structured data 16 is generated as including unique tag information.
  • the above-described unique tag information that configures the structured data 16 is an example, and the unique tag information may be configured by any character, symbol, or the like.
  • the structured data generation unit 12 generates the structured data 16 by adding the unique tag 161, so that the unique tag 161 functions as a file name of the structured data 16. .. That is, the structured data 16 is configured such that a unique file name is given by the unique tag 161.
  • the same unique tag 161 as before the correction is added to the “text” after the correction even if the above “text” in the structured data 16 is corrected.
  • the display in the web page 33 can be corrected. That is, the web page 33 can be easily modified without modifying the markup language itself that describes the web page 33.
  • the creator 100 who creates a Web page operates the operation unit 21 of the input terminal 2 to access the structured data creation system 1 via the Internet 6.
  • the data input processing unit 11 of the structured data generation system 1 causes the input terminal 2 to display the input screen 23.
  • the creator 100 text-inputs character information to be displayed on the web page 33 in the input fields 231, 232, 233 of the input screen 23 and attaches image information (photograph, video, etc.).
  • image information photograph, video, etc.
  • the creator 100 clicks the execute button 234 in this state the text data and image data input in the input fields 231, 232, 233 are sent to the structured data generation system 1 via the Internet 6.
  • the data input processing unit 11 of the structured data generation system 1 sends the text data and image data sent from the input terminal 2 to the structured data generation unit 12.
  • the structured data generation unit 12 uses the method of the above [Method 1] or the like for the acquired text data or image data based on a predetermined condition set in advance, and includes a tag 161 (for example, including a related word). , Javascript (registration information) script tags, etc. are added to generate the structured data 16.
  • the structured data generation unit 12 records the generated structured data 16 in the server 14.
  • the creator 100 operates the operation unit 21 of the input terminal 2 to access the Web server 3 and causes the Web page generation unit 31 to generate the Web page 33.
  • the creator 100 causes the structured data transmission unit 13 of the structured data generation system 1 to send the structured data 16 recorded in the server 14 to the Web server 3 via the Internet 6.
  • the structured data generation system 1 receives the structured data calling request from the Web page 33, and the structured data transmission unit 13 sends the structured data 16 designated in this calling request to the Web server 3 To the Web page generation unit 31.
  • the Web page generation unit 31 uses the data including the structured data 16 to generate the Web page 33 described in the markup language.
  • the tag 161 of the structured data 16 is described in the description of the described markup language. That is, the tag 161 is recorded in the web page 33.
  • the web page generation unit 31 records the generated web page 33 in the database 32.
  • the crawler 41 of the search engine 4 crawls hypertext on the Internet 6.
  • the database 32 of the Web server 3 also becomes the target of crawling.
  • the web page 33 is a target of information collection by this crawling, and the information of the web page 33 is recorded in the database 42 of the search engine 4 and used for the subsequent search word search using the search engine 4.
  • the structured data 16 forming the web page 33 is also collected by crawling the crawler 41, the information of the structured data 16 will be used for the search word search using the search engine 4 thereafter. ..
  • the search engine 4 has a function of displaying information specialized for a specific item together with a search result (for example, a function of collectively displaying information of a plurality of recruitment sites as a search result)
  • the information of the structured data 16 and the information of the structured data 16 will be used as information that constitutes information specialized for a specific item.
  • the web page 33 including the structured data 16 is dynamically generated on the web browser 53. It is possible to deploy.
  • the execute button 234 When the execute button 234 is clicked, the information input in the input fields 231, 232, 233 is sent from the data input processing unit 11 to the structured data generation unit 12, and the structured data 16 is generated.
  • the structured data generation unit 12 adds the same tag 161 to a predetermined condition (for example, the character information input in the input field 231), so that the newly input character information is first added.
  • the same tag 161 as the tag 161 of the structured data 16 generated by the information input in the predetermined input field (for example, the input field 231) is added to generate the new structured data 16.
  • the newly generated structured data 16 is sent to the Web server 3 by the structured data sending unit 13.
  • the web page generation unit 31 of the web server 3 replaces the newly transmitted structured data 16 with the structured data 16 to which the same tag 161 as the tag 161 added to the structured data 16 is added. This completes the correction of the web page 33. That is, the creator 100 can add or modify the web page 33 without directly modifying the markup language description on the web page 33.
  • various data forming at least a part of the Web page 33 is input, and the structured data 16 including the various input data is automatically generated using a predetermined generation criterion.
  • the structured data 16 can be automatically generated based on various data input to the structured data generation system 1. Therefore, even a user who does not have knowledge of the structured data 16 can efficiently create the Web page 33 that allows the search engine 4 to search and collect information. This makes it possible to easily create the web page 33 using the structured data 16 and easily create/publish the web page 33 that many people can easily browse.
  • the recorded structured data 16 is transmitted to the calling web page 33, so that the structured data 16 previously generated and recorded is transmitted.
  • the web page 33 can be configured to be sent to the web page 33 when needed on the web page 33 side. Therefore, the user of the structured data generation system 1 uses the structured data 16 generated and recorded in advance as the necessary Web page 33, and uses the Web page 33 that many people can easily browse. It will be possible to easily create and publish.
  • the structured data 16 that is generated is configured by configuring the generated structured data 16 as information that can be acquired by the crawler 41 when crawling for collecting information by the crawler 41 is performed.
  • the web page 33 using can be configured in a manner that is easily reflected in the search result of the search engine 4. This makes it possible to easily create and publish the Web page 33 that many people can easily browse.
  • the unique tag 161 when the unique tag 161 is issued for each structured data 16 and at least a part of the structured data 16 is modified after the structured data 16 is generated, the same tag as the unique tag 161 is used.
  • the structured data 16 forming the Web page 33 is ex post facto. Even after the correction, the creator 100 can easily add or correct the data written in the markup language or the like such as the HTML data of the Web page 33 without adding or modifying the data. It is possible to provide the web page 33 that is highly convenient for the person 100.
  • the tag 161 is generated by a script tag such as javascript (registered trademark), so that the Web page 33 that can be easily added or modified and reflected in the search result of the search engine 4 It can be formed as a configuration that dynamically expands on the Web browser 53, and it is possible to generate the Web page 33 that is highly convenient for the creator and has a high visual effect.
  • a script tag such as javascript (registered trademark)
  • the present invention can be realized in various computer hardware. It will be possible.
  • the above embodiment is an example of the present invention, and the present invention is not limited to the above embodiment. That is, the specific configuration of the present invention is not limited to the above embodiment, and various modifications can be made without departing from the spirit of the present invention.
  • Structured Data Generation System 4 Search Engine 11 Data Input Processing Unit (Various Data Input Processing Means) 12 Structured data generation unit (structured data generation means) 13 Structured data transmission unit (structured data transmission means) 14 server (structured data recording means) 15 Additional information (additional data) 16 structured data 33 web page 41 crawler 161 tag (additional data, script tag)

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Abstract

La présente invention ‌a‌ ‌pour‌ ‌objet‌ de‌ fournir un système de génération de données structurées qui permet de créer facilement une page web qui utilise des données structurées, et de créer et de publier facilement une page web qui peut être facilement parcourue par de nombreuses personnes. À cet effet, l'invention porte sur un système de génération de données structurées 1 permettant de générer des données structurées par ajout de données supplémentaires à divers types de données pour former au moins une partie d'une page web 33, ledit système de génération de données structurées 1 comprenant : une unité de traitement d'entrée de données permettant à divers types de données d'être entrées ; une unité de génération de données structurées qui utilise des critères de génération prescrits pour générer automatiquement des données structurées comprenant les divers types de données d'entrée ; et un serveur permettant d'enregistrer les données structurées générées.
PCT/JP2019/006004 2019-02-19 2019-02-19 Système et programme de génération de données structurées WO2020170323A1 (fr)

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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003085165A (ja) * 2001-09-10 2003-03-20 Toshiba Corp 情報生成手段の生成方法及びプログラム並びに装置、情報生成方法及びプログラム並びに装置
JP2008158980A (ja) * 2006-12-26 2008-07-10 Nippon Shoken Technology Kk 情報提供装置及び情報提供方法

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003085165A (ja) * 2001-09-10 2003-03-20 Toshiba Corp 情報生成手段の生成方法及びプログラム並びに装置、情報生成方法及びプログラム並びに装置
JP2008158980A (ja) * 2006-12-26 2008-07-10 Nippon Shoken Technology Kk 情報提供装置及び情報提供方法

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