WO2020071319A1

WO2020071319A1 - Advertisement management system and advertisement management method

Info

Publication number: WO2020071319A1
Application number: PCT/JP2019/038532
Authority: WO
Inventors: 好文竹内
Original assignee: 株式会社電通
Priority date: 2018-10-04
Filing date: 2019-09-30
Publication date: 2020-04-09
Also published as: JP2020060815A; JP7221636B2; SG11202102608RA; PH12021550608A1

Abstract

An advertising management system that includes: a viewing point granting unit that grants a viewing point as viewing compensation to a viewer in accordance with the viewing of advertising content by the user, said viewing point being associated with the viewer; a value point management unit that converts viewing points into value points corresponding to main content, said viewing points having been collected from a viewer in accordance with a number of viewings of main content viewed by the user by using viewing points granted to the user, and manages the value points obtained by the conversion so as to accumulate the value points; and an advertising cost-related processing unit that calculates an amount of money for a prescribed cost item related to an advertising cost, on the basis of a cumulative value of the value points managed by the value point management unit.

Description

Advertisement management system and advertisement management method

The present invention relates to an advertisement management system and an advertisement management method.

Contact action points are given to viewers according to the viewing of advertising content, and the point file records the cumulative value of contact action points acquired by the viewer. In exchange for the contact action points, free viewing of paid programs, 2. Description of the Related Art There is known a technology of a content viewing system in which a program without advertisement can be viewed for 30 minutes (for example, see Patent Document 1).

JP 2003-158721 A

As described in Patent Literature 1, in a content viewing system in which program content can be viewed as a reward for viewing advertisement content, an operation in which a provider of program content obtains advertising expenses as income is used. can do. However, Patent Literature 1 does not disclose, for example, advertisement revenue obtained by a program content provider or how an advertiser determines an advertisement fee to be paid for program content.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described circumstances, and is to ensure that an appropriate operation regarding an advertising cost is performed in a content viewing system in which a program can be viewed as a reward for viewing an advertisement. With the goal.

One embodiment of the present invention for solving the above-described problems includes a viewing point providing unit that provides viewing points as viewing rewards in association with the viewer in accordance with viewing of the advertising content by the viewer, The viewing points collected from the viewer are converted into value points corresponding to the main content according to the number of views of the main content viewed by the viewer using the given viewing points, and the value points obtained by the conversion are accumulated. A value point management unit that manages the advertisement price, and an advertisement cost-related processing unit that calculates the amount of a predetermined cost item related to the advertisement cost based on the accumulated value of the value points managed by the value point management unit. An advertisement management system including at least:

Further, according to one aspect of the present invention, a viewing point giving unit assigns a viewing point as a viewing reward to the viewer in association with the viewer in accordance with the viewing of the advertising content by the viewer, and a value point management. The unit converts the viewing points collected from the viewer to the value points corresponding to the main content according to the number of views of the main content viewed by the viewer using the viewing points given to the viewer, and obtains the converted value by the conversion. A value point management step of managing the accumulated value points by accumulating the value points, and a predetermined amount related to the advertisement cost based on the accumulated value of the value points managed by the value point management step. An advertisement cost-related processing step of calculating an amount for a cost item.

As described above, according to the present invention, in a content viewing system in which a program can be viewed as a reward for viewing an advertisement, an effect is obtained that an appropriate operation regarding an advertisement cost is performed.

FIG. 1 is a diagram illustrating an example of a content viewing system according to an embodiment. It is a figure showing the example of composition of the program token management server in this embodiment. It is a figure showing the example of composition of the brand token management server in this embodiment. It is a flowchart which shows the example of a procedure performed regarding the matching of advertising content and a program in the content viewing system of this embodiment. It is a flowchart which shows the example of a procedure of management about a brand token in the content viewing system of this embodiment. It is a flowchart which shows the example of a procedure regarding management of the token (share token, brand token) according to propagation of the advertising content between viewers in the content viewing system of this embodiment. It is a flowchart which shows the example of a procedure performed in connection with the viewing of the program content in the content viewing system of this embodiment. It is a flowchart which shows the example of a procedure performed regarding the change of the present brand token unit price in the content viewing / listening system of this embodiment. It is a flowchart which shows the example of a procedure which the program token management server of this embodiment performs regarding calculation of an advertising expense.

FIG. 1 illustrates a configuration example of a content viewing system (an example of an advertisement management system) according to the present embodiment. In the present embodiment, viewing is not limited to viewing and listening to video and audio content by a viewer, but also includes, for example, viewing and listening to video content without audio and audio content without video. It is.
In the advertisement system shown in FIG. 1,

advertisers

30, 30 each request an advertisement from the advertisement company 10. Upon receiving a request from the advertiser 30, the advertising company 10 provides an advertisement to the viewers in the viewer group 40.

The advertising company 10 registers the advertising content ADC corresponding to each advertiser 30 in the advertisement providing server 200. The viewer can view the advertisement content registered in the advertisement providing server 200 on the viewer terminal 500 by making the viewer terminal 500 owned by the viewer access the advertisement providing server 200.
Hereinafter, “advertisement content” may be simply described as “advertisement”. Further, in the present embodiment, when simply described as “advertisement content” or “advertisement”, unless otherwise specified, it indicates an advertisement provided by the advertisement providing server 200.

The broadcast station 20 (an example of a main content provider) registers the program content PRC (an example of a main content) in the program providing server 100 (an example of a main content providing section). By allowing the viewer terminal 500 owned by the viewer to access the program providing server 100, the viewer can view the program content (an example of the main content) registered in the program providing server 100 on the viewer terminal 500.
Hereinafter, “program content” may be simply described as “program”. Further, in the present embodiment, when simply described as “program content” or “program”, unless otherwise specified, it indicates a program provided by the program providing server 100.

The viewing of the advertisement content and the program content by the viewer terminal 500 is realized by, for example, accessing a website of the program providing server 100 or the advertisement providing server 200 by a web browser function mounted on the viewer terminal 500. May be. The web browser function of the viewer terminal 500 may use an application of a general-purpose web browser, or may be used in accordance with the viewing of the advertisement content and the program content provided by the program providing server 100 or the advertisement providing server 200. It may be a dedicated application that is specialized.

In the present embodiment, the program provided by the program providing server 100 can be viewed by the viewer viewing the advertisement content provided from the advertisement providing server 200 by the viewer terminal 500. That is, when viewing the program provided by the program providing server 100, the viewer needs to pay for the brand token (BT) owned by the viewer as a consideration.
The brand token is a point given to a viewer as a reward for viewing the advertisement. Each time a viewer views an advertisement, the brand tokens granted are accumulated. A unit price (brand token unit price) is determined for the brand token, and the time of a program that can be viewed corresponding to one brand token changes according to the brand token unit price.

The advertising company 10 includes a bidding system 11. The bidding system 11 includes, for example, a computer. In response to a request for an advertisement from the advertiser 30, the bidding system 11 is registered in the program providing server 100 with the advertising content ADC registered in the advertisement providing server 200 by the requesting advertiser 30 as a provider. Performs matching with the program.
The advertiser 30 bids on the bidding system 11 for advertisement costs for a program matched with its own advertising content.

The bidding system 11 determines the following based on the amount of the advertising cost bid by the advertiser 30 (bid amount) and the result of the prediction (viewing prediction) on the viewing of how much the matched program is viewed. I do. Note that the viewing prediction is performed by the viewing prediction system 12. The viewing prediction system 12 is configured to include a computer, and performs, for example, using a learning function.
Further, the bidding system 11 calculates a unit price of the brand token (brand token unit price).
Further, the bidding system 11 calculates a reference program token number indicating a reference value as a value of the matched program. The program token (PT) corresponds to a point indicating the value of the program. The greater the total number of program tokens corresponding to one program, the more likely that the corresponding program is viewed by more viewers and is treated as having a higher value.

The bidding system 11 notifies the brand token management server 400 of the calculated brand token unit price. Further, the bidding system 11 notifies the program token management server 300 of the calculated reference program token number.

(4) The program token management server 300 manages the number of actual viewing program tokens based on the number of views (actual views) obtained by the viewer actually viewing the program for each advertisement matched with the program. The actual viewing program token fluctuates so as to increase or decrease according to the actual number of views.

The broadcasting station 20 calculates the advertisement revenue, which is the compensation for providing the advertisement matched with the program provided by the company in association with the program, by using the actual viewing program token corresponding to each advertisement matched with the program. Receive based on total amount. That is, the program token management server 300 calculates the amount of the advertising revenue based on the actual viewing program token corresponding to each advertising content matched with the program of the broadcasting station 20. The program token management server 300 or an exchange (not shown) pays the calculated amount of advertising revenue to the broadcasting station 20.

A configuration example of the program token management server 300 will be described with reference to FIG. The program token management server 300 shown in the figure includes a communication unit 301, a control unit 302, and a storage unit 303.
The communication unit 301 performs communication via a network.

The control unit 302 executes various controls in the program token management server 300. The function as the control unit 302 is realized when a CPU (Central Processing Unit) included in the program token management server 300 executes a program. The control unit 302 in FIG. 3 includes a program token management unit 321 and an advertisement cost related processing unit 322.
The program token management unit 321 manages a program token (an example of a value point). The program token management unit 321 converts the brand token collected from the viewer into a program token corresponding to the advertising content according to the number of views of the main content viewed by the viewer using the viewing points given to the viewer. , And the program tokens obtained by the conversion are accumulated and managed.
The advertisement cost-related processing unit 322 executes a process related to the advertisement cost based on the accumulated value of the actual viewing program token managed by the program token management unit 321. As a process related to such an advertisement cost, for example, an advertiser 30 pays an advertisement cost corresponding to one program content or an amount of cost items such as an advertisement income corresponding to one program content to be paid to the broadcasting station 20. calculate.

The storage unit 303 stores various information corresponding to the program token management server 300. The storage unit 303 includes a program token unit price storage unit 331, a reference program token number storage unit 332, and an actual viewing program token storage unit 333.
The program token unit price storage unit 331 stores the set program token unit price.
The reference program token number storage unit 332 stores the reference program token number. The actual viewing program token storage unit 333 stores the program token accumulated in response to the viewer actually viewing the program content.

A configuration example of the brand token management server 400 will be described with reference to FIG. The brand token management server 400 shown in the figure includes a communication unit 401, a control unit 402, and a storage unit 403.
The communication unit 401 performs communication via a network.

The control unit 402 executes various controls in the brand token management server 400. The function as the control unit 402 is realized by the CPU of the brand token management server 400 executing a program. The brand token management server 400 includes a brand token management unit 421 (an example of a viewing point giving unit and a viewing point unit price calculation unit).
The brand token management unit 421 executes management related to the brand token.
As the management related to the brand token, the brand token management unit 421 assigns a brand token (an example of a viewing point) to the viewer in accordance with the viewing of the advertising content by the viewer.
Further, the brand token management unit 421 calculates the brand token unit price based on the advertisement cost (for example, the bid amount) corresponding to the advertisement content and the number of times the advertisement content has been viewed. Specifically, the brand token management unit 421 calculates the brand token unit price initial value based on the bid amount offered by the advertiser 30 as the advertising cost corresponding to the advertising content and the predicted number of views, and The current brand token unit price is calculated based on the unit price initial value and the amount of change in the actual number of views with respect to the predicted number of views.

The storage unit 403 stores various information corresponding to the brand token management server 400. The storage unit 403 includes a brand token unit price storage unit 431 and a viewer-owned brand token storage unit 432.
The brand token unit price storage unit 431 stores a brand token unit price calculated for each advertisement content.
The viewer-owned brand token storage unit 432 stores viewer-owned brand token information indicating a brand token held by the viewer.

With reference to the flowchart of FIG. 4, an example of a procedure related to matching between an advertisement content and a program performed in the advertisement viewing system of the present embodiment will be described using a specific example.
Step S101: The advertiser 30 accepts advertisement requests from a plurality of advertisers 30. Specifically, the advertiser 30 is configured to receive advertisements from a plurality of advertisers 30 that define viewers who meet certain conditions as common advertising targets, such as, for example, an annual income of 10 million yen or more, an age of 35 or more, and men. Accepted the request.
The process according to the acceptance of the advertisement request from the advertiser in step S101 may be performed by, for example, the bidding system 11 in the advertiser 30 communicating with the terminal of the advertiser 30 that is the requester.

Step S102: In the advertiser 30, the viewing prediction system 12 extracts, from the program providing server 100, a program (target program) that meets the above advertisement target condition. The program extracted in this manner is a program that is matched with each of the advertising contents of the plurality of advertisers 30 that have made the advertisement request this time.

Step S103: The viewing prediction system 12 predicts the number of views when the program extracted in step S102 is broadcast. The predicted number of views (predicted number of views) in this manner may be based on, for example, a value obtained by multiplying the number of unique viewers by the number of times of viewing.

Step S104: The bidding system 11 calculates the reference program token number using the predicted number of views obtained in step S103. The reference program token number is a reference value as a value indicating the value of the program extracted in step S102. The reference program token number can be calculated based on the predicted number of views obtained in step S103 and the number of advertisements (number of advertisement spaces) that can be associated with the target program. As an example, when the predicted number of views is 5 million and the number of advertisement spaces of the target program is 4, the reference program token number may be calculated as 20 million points (= 5 million × 4).
Step S105: The bidding system 11 registers the reference program token number calculated in step S104 in the program token management server 300. Therefore, the bidding system 11 transmits information indicating the target program and the calculated number of program tokens to the program token management server 300. The program token management server 300 stores the received information in the reference program token number storage unit 332.

Step S106: The bidding system 11 calculates the advertisement cost reference amount of the target program. The advertisement cost reference amount is a reference amount for the advertisement cost required for the advertiser 30 to perform an advertisement corresponding to the target program.
The advertisement cost reference amount may be calculated based on, for example, the reference program token number calculated in step S104 and the program token unit price which is a value set corresponding to one point of the program token. As a specific example, when the reference program token number is 20 million points and the unit price of the program token is 1 yen, the advertisement cost reference amount is calculated as 20 million yen (= 20 million × 1).
Note that the process of step S106 may be executed by the program token management server 300.

Step S107: The advertising company 10 asks the plurality of advertisers 30 that have received the request in step S101 to bid on advertising their company in the target program. The advertiser 30 makes its own terminal access the bidding system 11, for example, and notifies the bidding price (an example of advertising cost). For bidding, for example, conditions such as setting the advertising expenditure reference amount calculated in step S106 as the lower limit of the bidding price may be set. The bidding system 11 receives the bid price notified from each of the terminals of the advertiser 30.
As will be understood from the following description, the bidding in the present embodiment does not mean that the higher-ranking advertiser 30 with the highest bid amount occupies and can provide its own advertising content to the viewer. Depending on the bid in the present embodiment, an adjustment is made so that the degree of preferential treatment of the advertisement content associated with the target program is different depending on the bid price so that the viewer can easily view the advertisement content.

Step S108: The brand token management unit 421 of the brand token management server 400 sets the initial value of the brand token unit price (brand token unit price initial value) for each advertising content provided by the advertiser 30 that has made the bid in association with the target program. calculate.
The brand token unit price initial value may be calculated based on the bid amount bid by the advertiser 30 corresponding to the advertising content and the reference program token number. As an example, the bidding price of two advertisers 30 (advertiser A and advertiser B, respectively) among the advertisers 30 who bid is 30 million yen and 20 million yen, respectively. In this case, the initial value of the brand token unit price of the advertising content of the advertiser A is 1.5 (= 30 million yen / 20 million points), and the initial value of the brand token unit price of the advertising content of the advertiser B is 1.0. (= 20 million yen / 20 million points).

Step S109: The brand token management unit 421 causes the brand token unit price storage unit 431 to store the brand token unit price initial value for each advertisement content calculated in step S108.

With reference to the flowchart of FIG. 5, an example of a procedure regarding management of a brand token held by a viewer in the content viewing system of the present embodiment will be described.
Step S201: When viewing the target program, the viewer needs to view the advertisement content (target advertisement content) matched with the target program. Therefore, the viewer views the target advertisement content using the viewer terminal 500 owned by the viewer. When viewing the target advertisement content, for example, a list of advertisement contents matched with the target program is presented. The viewer performs an operation of selecting the advertisement content he / she wants to view from the list of the advertisement content displayed on the viewer terminal 500 and declaring the viewing. The viewer terminal 500 transmits an advertisement viewing request requesting viewing of the selected advertisement content to the advertisement providing server 200 according to the operation thus performed.

Step S202: Upon receiving the advertisement viewing request, the advertisement providing server 200 transmits the advertisement content specified by the advertisement viewing request to the viewer terminal 500 that has transmitted the advertisement viewing request. Viewer terminal 500 outputs the transmitted advertising content. Thus, the viewer views the advertisement content.

Step S203: In response to the viewing of one advertisement content in step S202, the brand assigned according to the current viewing of the advertising content is added to the accumulated point number of the brand token held by the viewer who has viewed the advertising content. The points of the token are added.
For example, in response to the advertisement content being viewed, the advertisement providing server 200 determines whether the advertisement viewing is performed, including a viewer identifier for identifying a viewer who has viewed the advertisement content, and information indicating the advertisement content targeted for viewing. The notification is transmitted to the brand token management server 400. The brand token management unit 421 of the brand token management server 400 searches for the viewer-owned brand token information stored in the viewer-owned brand token storage unit 432 in association with the viewer identifier indicated by the received advertisement viewing notification. I do. The retrieved viewer-owned brand token information indicates the accumulated value of the points of the brand token currently held by the viewer. The brand token management unit 421 updates the accumulated value of the points of the brand token by adding a predetermined number of points (here, a case of one point is taken as an example) according to the current viewing of the advertising content.
Here, as the brand token, a different brand token unit price is set for each advertisement content as described above. Then, the brand token unit price fluctuates as the number of views increases as the corresponding advertisement content is viewed. That is, the brand token has a different brand unit price for each advertisement content viewed correspondingly. Therefore, the viewer-owned brand token information of one viewer includes information indicating a breakdown of the accumulated value of the points of the brand token for each advertisement content viewed correspondingly.

In the present embodiment, the viewer can recommend the target advertisement content to other viewers through, for example, an SNS (Social Networking Service). When another viewer views the recommended target advertisement content, the target advertisement content has been propagated between the viewers. Propagating the target advertisement content between viewers in this way has an advantage for the advertiser 30 that more viewers can view the advertisement content of the company. Further, the propagation of the target advertisement content between viewers has an advantage that the number of viewers who want to view the corresponding target program content increases. That is, it is preferable that the propagation of the target advertisement content between the viewers is positively performed.
Therefore, in the present embodiment, a reward is given to the viewer who has transmitted the target advertisement content so that an incentive is given to the transmission of the advertisement content between the viewers. Specifically, for example, a predetermined number of points as a share token (ST) is given to the transmission source viewer in accordance with the number of units of the transmission destination viewer. Thus, the share token given to the transmission source viewer can be converted into a brand token by a predetermined conversion ratio, and can be added to the accumulated value of the brand token of the transmission source viewer.

With reference to the flowchart of FIG. 6, a procedure for managing tokens (share tokens, brand tokens) according to the propagation of advertising content between viewers in the content viewing system of the present embodiment will be described. The management of the share token may be performed by, for example, a server or the like corresponding to the share token. However, in the present embodiment, the case where the brand token management server 400 manages the share token together with the brand token will be described as an example.

Step S301: First, advertisement content is transmitted from one viewer A to another viewer B. Here, the propagation of the advertisement content means that the viewer B views the advertisement content via the viewer A. As a specific mode of such propagation of the advertisement content, for example, the viewer A makes a post introducing the advertisement content together with the link of the advertisement content, and the viewer B makes a link of the advertisement content in the post of the viewer A. From when the user views the advertisement content.

Step S302: In response to the propagation of the advertising content as described above, the brand token management server 400 is notified that the viewer A has propagated the advertising content (propagation notification). The propagation notification is performed, for example, as follows. When the viewer B accesses the advertisement content from the SNS post link of the viewer A with his / her viewer terminal 500, the viewer terminal 500 sends the advertisement providing server 200 information indicating the viewer of the propagation source. Information including a viewer identifier indicating the viewer A of the transmission source is transmitted as (propagation source viewer information). The advertisement providing server 200 transfers the received propagation source viewer information to the brand token management server 400.
In response to the reception of the transferred source viewer information, the brand token management server 400 gives a share token of a predetermined number of points to the viewer A indicated by the viewer identifier included in the received source viewer information. I do. The number of points of the share token to be awarded may be determined uniformly, may be determined according to the value of the advertising content (brand token unit price), or the propagation of the advertising content of the viewer A so far. May be determined according to the results.
The brand token management server 400 adds the granted share token to the cumulative value of the viewer A's share token. The cumulative value of the share token for each viewer may be stored in the viewer-owned brand token storage unit 432, for example.

Step S303: The share token can be converted into a brand token under a predetermined conversion ratio corresponding to the viewer at 1: 1.
The conversion of the share token to the brand token may be performed at an arbitrary timing according to the instruction of the viewer. Alternatively, the conversion of the share token into the brand token may be performed at a predetermined timing. Alternatively, the conversion of the share token into the brand token may be immediately executed when the share token is given according to the advertisement propagation.
In addition, the share tokens that remain accumulated without being converted into brand tokens may be used, for example, for exchanging for a predetermined privilege other than program viewing.
Further, a brand token may be provided instead of a share token in accordance with the propagation of the advertising content.

In the description of FIG. 6 described above, the viewer A posts the link of the advertising content, but may post the link of the program content. In this case, when the viewer B accesses the program content by the link of the program content posted by the viewer A, it is informed that the corresponding advertisement content needs to be viewed before the program content is viewed. The viewer B views the advertisement content according to the guidance. By viewing the advertisement content in this way, the advertisement content is propagated.

As will be understood from the above description, the viewer can view the program content by consuming the brand token.
With reference to the flowchart of FIG. 7, an example of a procedure performed in connection with viewing program content in the content viewing system of the present embodiment will be described.

Step S401: When viewing the program content, the viewer selects the program content to be viewed by operating the viewer terminal 500, and performs an operation of requesting viewing of the selected program content. In response to this operation, viewer terminal 500 transmits a program viewing request requesting viewing of the selected program content to program providing server 100.

Step S402: The viewer terminal 500 that has transmitted the program viewing request displays a viewing time designation screen for having the viewer designate a viewing time.
On the viewing time designation screen, for example, the longest available viewing time of the designated program content (the longest viewable time) is indicated by the brand token held by the viewer at present. For this reason, the viewer terminal 500 sends, from the brand token management server 400, the number of points of the brand token corresponding to the advertising content matched with the program content requested to be viewed among the brand tokens held by the corresponding viewer. Get information. In addition, the viewer terminal 500 acquires, from the brand token management server 400, the brand token unit price of the brand token corresponding to each advertisement content corresponding to the program content requested to be viewed.
In the present embodiment, the time during which viewing is possible (unit viewable time) is associated with the unit price of the brand token.
As an example, the broadcast time of the program content to be viewed is 60 minutes, the number of advertisement spaces of the program content to be viewed is 4, and the brand token unit price of the advertisement content of the advertiser A among the corresponding advertisement contents is 1.5 ( In the case where the brand token unit price of the advertising content of the advertiser B is 1.0 (yen) and the bid price of the advertiser A is the maximum, the unit viewable time will be described.
In this case, the available viewing time according to the brand token unit price of the advertising content of the advertiser A is derived as follows based on the reference time. That is, the unit viewable time corresponding to the 1.5 brand token unit price corresponding to the advertising content of the advertiser A is 15 minutes (= 60 minutes / 4). The unit viewable time corresponding to the 1.5 brand token unit price corresponding to the advertiser B's advertising content is 10 minutes (based on the viewable time corresponding to the brand token unit price of the advertiser A's advertising content) ( = 15 minutes / 1.5).
The longest viewable time of the specified program content can be calculated based on the number of points of the brand token for each corresponding advertising content held by the viewer and the unit viewable time according to the brand token unit price for each advertising content it can. The viewer terminal 500 displays the maximum viewable time obtained as described above. If the calculated maximum viewable time exceeds the broadcast time of the program content, the viewer terminal 500 may display the broadcast time of the program content as the maximum viewable time.
The viewer performs an operation of designating a viewing time for viewing the program content within a range up to the displayed maximum viewable time. The viewer terminal 500 transmits a viewing start request including the specified viewing time to the program providing server 100.

Step S403: The program providing server 100 broadcasts the specified program content to the requesting viewer terminal 500 in response to the viewing start request. This allows the viewer to view the program for the viewing time designated by the viewer. The program providing server 100 ends the broadcast at the timing when the broadcast program content reaches the designated viewing time.

Step S404: In response to the end of the broadcast of the program content, the viewer terminal 500 notifies the number of brand token points (the number of consumed brand tokens) to be consumed according to the current viewing time of the program content. (Notification of the number of consumed brand tokens) to the brand token management server 400. The notification of the number of consumed brand tokens includes a viewer identifier indicating the corresponding viewer and information indicating a breakdown of the number of points of the brand token for each advertising content to be consumed.
The brand token management server 400 responds to the number of consumed brand tokens indicated by the consumed brand token number notification from the accumulated points of the brand token held by the viewer indicated by the viewer identifier indicated in the received consumed brand token number notification. Subtract points.

Step S405: The program providing server 100 transmits viewing result information indicating the viewing result of the current program content to the program token management server 300. The program token management server 300 executes the following processing based on the received viewing result information. That is, the program token management unit 321 of the program token management server 300 adds the number of points of the actual viewing program token for the viewing target program content indicated by the viewing result information according to the current viewing.
The real viewing program token corresponding to one program content managed by the program token management server 300 is divided and accumulated for each matched advertising content.
In this case, the program token management unit 321 adds the cumulative value of the actual viewing program token for each advertising content matched with the viewing target program content. For this reason, the viewing result information includes information indicating the advertising content that the viewer has viewed in order to enable the viewer to view the target program content.
In addition, according to the viewing of the target program content, the number of points added to the cumulative value of the actual viewing program token is determined so as to be uniform for one viewing regardless of the viewing time. Alternatively, it may be determined differently depending on the viewing time.

As described above, the brand token held by the viewer is collected as a price for viewing the program content in response to the viewer viewing the program content. On the other hand, according to the viewing of the program content, the actual viewing program token corresponding to the viewed program content is added. That is, in the content viewing system of the present embodiment, the brand token held by the viewer is managed so as to be converted into the actual viewing program token in response to the viewer viewing the program content.
The actual viewing program token increases each time the corresponding program content is viewed. Such a program token indicates a value corresponding to the popularity of the program content. In addition, the actual viewing program token corresponding to one program content is managed by being divided for each advertisement content matched with the program content. Therefore, depending on the actual viewing program token, the value of the content unit by the combination of the program content and the advertising content is indicated. In the present embodiment, the brand token unit price (current brand token unit price) corresponding to each advertisement content is changed based on such an actual viewing program token.

With reference to the flowchart of FIG. 8, an example of a procedure performed for changing the current brand token unit price in the content viewing system of the present embodiment will be described. The procedure shown in the figure relates to the change of the brand token unit price corresponding to one of the advertisement contents matched with one program content.
Step S501: In the brand token management server 400, the brand token management unit 421 acquires from the program token management server 300 the reference program token number corresponding to the current brand token unit price to be changed and the actual viewing program token number. At this time, the brand token management unit 421 transmits to the program token management server 300 an actual viewing program token number request including information indicating a combination of the program content and the advertising content corresponding to the brand token unit price to be changed. In the program token management server 300, the program token management unit 321 stores the reference program token number stored according to the combination of the program content and the advertisement content indicated by the received actual viewing program token number request, The number of tokens is transmitted to the brand token management server 400. The brand token management unit 421 acquires the transmitted reference program token number and the actual viewing program token number.

Step S502: The brand token management unit 421 calculates the current brand token unit price using the acquired reference program token number and actual viewing program token number. As an example, the brand token management unit 421 may calculate the current brand token unit price by multiplying the brand token unit price initial value by a value obtained by dividing the actual viewing program token number by the reference program token number. it can. In this case, under the condition that the actual viewing program token number is smaller than the reference program token number, the current brand token unit price that is smaller than the brand token unit price initial value is calculated. It may not be preferable to use a brand token unit price smaller than the brand token unit price initial value in the content viewing system. In such a case, under the condition that the actual viewing program token number is smaller than the reference program token number, the brand token unit price initial value may be obtained as the current brand token unit price.

According to the change in the current brand token unit price, the viewable time of the program content per point of the brand token held by the viewer may be changed. For example, according to the increase rate of the current brand token unit price with respect to the brand token unit price initial value, the permissible viewing time of the one-point program content of the brand token may be increased.

In the present embodiment, the advertising cost is increased or decreased as the actual number of views increases relative to the predicted number of views, based on the bid amount when the advertiser bids. Can be.
Whether to increase or decrease the advertising cost depends on the operation of the content viewing system.
For example, the fact that the actual number of views of the advertising content has increased means that many viewers would like to view the program content matched with the advertising content, that is, that the program content was highly supported by the viewer. The idea of can be taken. In addition, it can be said that the advertising effect has been enhanced in accordance with the increase in the number of views due to the good content of the program content. When based on such a concept, a scheme can be provided in which the advertising revenue that can be obtained as a reward by the broadcast station 20 increases by increasing the advertising expenses in accordance with the increase in the number of views.
Alternatively, it can be considered that the fact that the actual number of viewers has increased with respect to the predicted number of viewers is because the advertising content matched with the program content has received high support from the viewing. In this case, the advertising cost is reduced in accordance with an increase in the number of views in the purport that the advertising cost is discounted in return for providing the advertiser 30 with high-value advertising content. It can be a mechanism.

Next, an example of a procedure performed by the program token management server 300 regarding the calculation of the advertising expense will be described with reference to the flowchart of FIG. FIG. 7 shows a procedure for calculating an advertisement cost corresponding to broadcasting of one program content in a certain fixed period. Also, the figure is a procedure corresponding to a case where the advertising cost is reduced from the bid amount as the actual number of views increases with respect to the predicted number of views.

Step S601: In the program token management server 300, the advertisement cost-related processing section 322 determines the reference program token number and the actual viewing program token number for each matched advertisement content in accordance with the program content for which the advertisement cost is to be calculated. get.
Step S602: Also, the advertisement cost-related processing section 322 obtains a brand token unit price initial value and a current brand token unit price for each matched advertisement content corresponding to the advertisement content calculation target program content.

Step S603: The advertisement cost-related processing section 322 calculates the advertisement cost. The advertising cost is calculated for each advertiser 30 that provides the advertising content matched to the program content for which the advertising cost is to be calculated.
The advertising cost-related processing unit 322 calculates the number of advertiser-based reference program tokens for each advertiser 30. The reference program token number acquired in step S401 corresponds to the entire program content. Therefore, the advertisement cost-related processing unit 322 obtains the advertiser unit reference program token number by distributing the reference program token number based on, for example, the ratio of the bid amount for each advertiser 30.
Next, the advertising expense-related processing unit 322 calculates, for each advertiser 30, the rate of change in the number of program tokens actually viewed from the number of program tokens per advertiser unit (the rate of change in the number of program tokens).
In addition, the advertisement cost-related processing unit 322 calculates, for each advertiser 30, the rate of change of the current brand token unit price with respect to the initial value of the brand token unit price of the corresponding advertisement content (brand token unit price change rate).
The advertisement cost-related processing unit 322 calculates the advertisement cost for the advertiser 30 using the change rate of the number of program tokens and the change rate of the brand token unit price.
When the rate of change of the number of program tokens and the rate of change of the brand token unit price are positive values (the rate of change of the number of program tokens and the rate of change of the brand token unit price are the advertiser-compatible reference program token and the brand, respectively) If it is larger than the initial value of the token unit price), an operation is performed in which the advertising cost is reduced from the bid amount according to the increase in the rate of change. There is no particular limitation on a specific operation expression for such an operation.

As described above, in the present embodiment, the advertising expenses fluctuate according to the number of actual viewing program tokens. In calculating the advertising cost, the change rate of the number of program tokens and the change rate of the brand token unit price corresponding to each advertisement content are also used, so that each of the advertisers 30 who have provided the advertisement for the same program content can receive the advertisement content. The advertisement cost is made different depending on the number of views of the program.
Each of the advertisers 30 is charged with the advertisement cost calculated in step S603. On the other hand, the broadcasting station 20 is paid as the advertising revenue, for example, the total amount of the advertising expenses calculated for each advertiser 30, excluding various expenses such as the amount collected by the advertising company 10 as a commission.

The configuration of the distributed ledger in the blockchain system may be applied to the program token management server 300, the brand token management server 400, and the like in the present embodiment. That is, in the program token management server 300, the brand token management server 400, and the like, information processing devices as a plurality of nodes connected by peer-to-peer are stored in the storage unit 303 (FIG. 2) and the storage unit 403 (FIG. 3). The information to be shared may be managed.
Alternatively, the program token management server 300, the brand token management server 400, and the like may be configured by one or a plurality of centralized servers.

As described above, according to one aspect of the present embodiment, a brand token (viewing point) assigning unit (eg, a viewing point) that assigns a brand token as a viewing reward in association with a viewer in response to the viewer viewing the advertising content. The brand token management unit 421) and the brand token collected from the viewer according to the number of viewing of the advertising content (main content) viewed by the viewer using the brand token given to the viewer correspond to the advertising content. Based on a program token management unit 321 for converting the program tokens (value points) and accumulating the program tokens obtained by the conversion, and a cumulative value of the program tokens managed by the program token management unit 321, Amount for a given cost item related to advertising costs An advertisement management system and a advertisement charge associated processor 322 calculates for.
According to such a configuration, the viewer can increase the number of brand tokens owned by the viewer by repeatedly viewing the advertisement content. The viewer can view the program content by consuming the brand token owned by the viewer. The brand token collected from the viewer is converted into a program token. Then, various cost items related to the advertisement cost, such as the advertisement income to be obtained by the broadcast station 20 and the advertisement cost to be paid by the advertiser 30, are calculated based on the program token.
That is, in the advertisement management system of the present embodiment, the token is distributed to the viewer by viewing the advertisement content and the program content, and the cost related to the advertisement is determined based on the distributed token. As a result, in a content viewing system in which a program can be viewed as a reward for viewing an advertisement, an appropriate operation is performed with respect to an advertisement cost according to, for example, a viewing amount (viewing number, viewing time, etc.) by a viewer. Become like

The main content in the above embodiment is, for example, a moving image content as a program provided by the broadcast station 20, but the main content is not limited to such a moving image content. For example, the main content may be a still image, may be a sound that does not accompany an image reproduced in synchronization, or may be a computerized content such as a magazine or a newspaper. It may be.

Note that a program for realizing functions as various systems and devices in the above-described content viewing system is recorded on a computer-readable recording medium, and the program recorded on this recording medium is read by a computer system. By executing the above, processing as various systems, devices, and the like in the above-described content viewing system may be performed. Here, "to make the computer system read and execute the program recorded on the recording medium" includes installing the program in the computer system. The “computer system” here includes an OS and hardware such as peripheral devices. Further, the “computer system” may include a plurality of computer devices connected via a network including a communication line such as the Internet, a WAN, a LAN, and a dedicated line. The “computer-readable recording medium” refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, and a CD-ROM, and a storage device such as a hard disk built in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes an internal or external recording medium accessible from the distribution server for distributing the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program in a format executable by the terminal device. That is, any format can be stored in the distribution server as long as it can be downloaded from the distribution server and installed in a form executable by the terminal device. The program may be divided into a plurality of programs, downloaded at different timings, and then combined by the terminal device, or the distribution server that distributes each of the divided programs may be different. Further, the “computer-readable recording medium” holds a program for a certain period of time, such as a volatile memory (RAM) in a computer system serving as a server or a client when the program is transmitted via a network. Shall be included. Further, the program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, and what is called a difference file (difference program) may be sufficient.

DESCRIPTION OF SYMBOLS 10 Advertising company 11 Bidding system 12 Viewing prediction system 20 Broadcasting station 30 Advertiser group 40 Viewer group 100 Program providing server 200 Advertising providing server 300 Program token management server 301 Communication unit 302 Control unit 303 Storage unit 321 Program token management unit 322 Advertising cost Related processing unit 331 Program token unit price storage unit 332 Reference program token number storage unit 333 Actual viewing program token storage unit 400 Brand token management server 401 Communication unit 402 Control unit 403 storage unit 421 Brand token management unit 431 Brand token unit price storage unit 432 Viewing Store brand token storage

Claims

A viewing point providing unit that provides viewing points as viewing rewards in association with the viewer in accordance with viewing of the advertising content by the viewer;
The viewing points collected from the viewer are converted into price points corresponding to the main content in accordance with the number of views of the main content viewed by the viewer using the viewing points given to the viewer, and the value obtained by the conversion is converted. A value point management unit that manages points by accumulating them,
An advertisement cost-related processing unit that calculates an amount of a predetermined cost item related to an advertisement cost based on the accumulated value points of the price points managed by the price point management unit.
A viewing point granting step of, in accordance with viewing of the advertising content by the viewer, giving a viewing point as a viewing reward in association with the viewer,
The value point management unit converts the viewing points collected from the viewer according to the number of views of the main content viewed by the viewer using the viewing points given to the viewer, to value points corresponding to the main content, A value point management step of managing the value points obtained by the conversion by accumulating them,
An advertisement cost-related processing step of calculating an amount for a predetermined cost item related to the advertisement cost based on the accumulated value of the value points managed by the value point management step. Management method.