JP4516856B2 - Advertising fee setting system and advertising fee setting program - Google Patents

Description

  The present invention relates to an advertisement fee setting system and an advertisement fee setting program for setting an advertisement fee to be displayed on a homepage on the Internet.

  In recent years, Internet users who use the Internet while turning on TVs and radios, and Internet users who access homepages that have been talked about in TV programs and radio programs have increased.

  In such programs, for example, when specific topics such as dietary foods and health foods have become a topic of great effect, we are trying to obtain more detailed information on dietary foods and health foods featured in the program. , Access to related home pages is concentrated.

  On the other hand, it has become common to display advertisements on homepages and the like in order to browse advertisements for Internet users who access the homepages. A predetermined fee is required to display an advertisement on a homepage or the like, and the advertisement fee for displaying an advertisement is determined by a cumulative value of the number of accesses, a bid, or the like (for example, Non-Patent Document 1). And non-patent document 2).

Specifically, there is a method called CPC (Cost per Click) in which a charge per click is determined in advance and the advertisement charge is obtained by multiplying the number of clicks (for example, Non-Patent Document 1). See). In addition, in the auction type advertising system such as overture disclosed in Non-Patent Document 2, a method of determining the order of displaying advertisements according to the bid amount and reflecting this fee on the advertising fee is taken. (For example, refer nonpatent literature 2).
Internet (https://adworde.google.com/select/steps.html) Internet (http://www.nikko-ad.jp/contents/sem/sem?overture.html)

  However, the conventional technology related to the setting of the advertising fee has a problem in that the advertising effect for the viewer who views the TV or the like and accesses the homepage is not calculated appropriately.

  Unlike the users who visit the homepage on the network casually, the viewer accesses the homepage with a clear sense of purpose, and the advertising effect of providing appropriate advertisement to the viewer is It was considered extremely high, and the effect of viewing a predetermined television program or the like should be incorporated into the advertisement effect of the advertisement on the homepage.

  The present invention has been made to solve such a problem, and can determine an advertisement price according to the audience rating of a program such as a predetermined television program, so that the advertisement can be fairly considered in consideration of the audience rating. It is possible to provide an advertisement fee setting system and an advertisement fee setting program that can display an advertisement.

In view of the above points, the invention according to claim 1 is an advertising fee setting system capable of setting an advertising fee for advertising a predetermined program on a homepage on the Internet, and information related to the advertisement is transmitted as advertising data. An advertisement database that stores information about the program as a program keyword, an audience database that stores information about the audience rating of the program as audience data, and the advertisement data that matches the input keyword Search from the advertisement database, and output advertisement search means that outputs the input keyword matched by the search as a matched input keyword, and collect terms used in the past in the same genre program as the target program related to the advertisement to be charged And the program keyword data as the program keyword A first calculation method for calculating a program relevance between the compatible input keyword and the target program based on whether or not a program keyword corresponding to the compatible input keyword is extracted from the program keyword database. A keyword composed of a plurality of words including at least a synthesized word is registered in the program keyword database as the program keyword, and a program keyword corresponding to the matching input keyword is extracted from the program keyword database, and the extracted program A second calculation method for calculating a degree of relevance between the relevant input keyword and the target program based on the number of keywords, the degree of matching between the relevant input keyword and the program keyword, Third calculation method for calculating the degree of program relevance with the target program The information related to the above is acquired in advance and registered in the program keyword database as the program keyword, and the conformity is determined by any of the extracted keyword, the number of program keywords, and the degree of matching. A fourth calculation method for calculating a degree of program relevance between an input keyword and the target program; receiving a broadcast program being broadcast; sequentially acquiring terms used in the received broadcast program as the program keyword It is registered in the program keyword database, and the degree of program relevance between the relevant input keyword and the target program is calculated based on one of the extracted keyword, the number of the program keywords, and the matching degree. A fifth calculation method for receiving a broadcast program being broadcast and registering an audio signal in the received broadcast program in the program keyword database In addition, using the audio signal that matches the matching input keyword as the program keyword, the matching input keyword is selected based on any one of the extraction, the number of program keywords, and the degree of matching. A relevance calculating means for calculating a relevance of the program using any one or more of the sixth calculation methods for calculating the relevance of the program to the target program, and the relevance of the program and the target program And an advertisement fee determining means for determining an advertisement fee of the target program based on the audience rating data.

  With this configuration, since the advertisement fee determining means determines the advertisement fee based on the degree of program relevance and the audience rating of the program, the advertisement price of the advertisement on the Internet can be determined according to the viewing of the program. Therefore, it is possible to realize an advertisement fee setting system capable of displaying advertisements fairly considering the audience rating.

The invention according to claim 2 is characterized in that, in claim 1, the relevance calculation means calculates the program relevance using at least the fifth calculation method.

According to a third aspect of the present invention, there is provided an advertising fee setting program executed by an advertising fee setting system capable of setting an advertisement fee for advertising a predetermined program on a homepage on the Internet. Storing information in an advertisement database as advertisement data, storing information on the program in a program keyword database as a program keyword, and storing information on audience rating of the program in an audience database as audience data. Searching for the advertisement data matching the input keyword from the advertisement database, and outputting the input keyword matched by the search as the matching input keyword; and the same genre as the target program related to the advertisement to be charged Too much on the program The term used in the above is collected and registered as the program keyword in the program keyword database, and whether or not the program keyword corresponding to the relevant input keyword is extracted from the program keyword database, A first calculation method for calculating the degree of program relevance with the target program, a keyword including a plurality of words including at least a synthesized word is registered in the program keyword database as the program keyword, and corresponds to the matching input keyword A second calculation method for extracting a program keyword from the program keyword database, and calculating a degree of program relevance between the relevant input keyword and the target program based on the number of the extracted program keywords, and the relevant input keyword And the degree of coincidence with the program keyword, A third calculation method for calculating the degree of program relevance between the combined input keyword and the target program, whether information related to the program is acquired in advance and registered in the program keyword database as the program keyword, and whether or not the extraction is performed Or a fourth calculation method for calculating the degree of program relevance between the relevant input keyword and the target program based on either the number of program keywords or the degree of coincidence, and receiving a broadcast program being broadcast Then, the terms used in the received broadcast program are sequentially acquired and registered as the program keyword in the program keyword database, whether or not the extraction is performed, the number of the program keywords, the match A fifth calculation method for calculating a degree of program relevance between the relevant input keyword and the target program at any one of the degrees, receiving a broadcast program being broadcast Then, the received audio signal in the broadcast program is registered in the program keyword database, and an audio signal that matches the matching input keyword is used as the program keyword to determine whether the program keyword is extracted. Program related using any one or more of the sixth calculation methods for calculating the program relevance between the relevant input keyword and the target program based on either the number or the degree of coincidence A degree-of-association calculating step, and an advertisement fee determining step of determining an advertisement fee of the target program based on the degree of program relevance and audience rating data of the target program.

  With this configuration, since the advertisement fee determining step determines the advertisement fee based on the program relevance and the audience rating of the program, the advertisement price of the advertisement on the Internet can be determined according to the audience rating of the program. Therefore, it is possible to realize an advertisement fee setting program that can display advertisements fairly in consideration of the audience rating.

The invention according to claim 4 is characterized in that, in claim 3, the relevance calculation step calculates a program relevance using at least the fifth calculation method.

  In the present invention, since the advertisement fee determining means determines the advertisement fee based on the degree of program relevance and the audience rating of the program, the advertisement price can be determined according to the audience rating of a program such as a predetermined television program, Accordingly, it is possible to provide an advertisement fee setting system and an advertisement fee setting program having an effect that an advertisement can be displayed fairly in consideration of the audience rating.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

(First embodiment)
FIG. 1 is a diagram showing a block configuration of an advertisement fee setting system according to the first embodiment of the present invention. In FIG. 1, an advertisement fee setting system 100 searches for and extracts advertisements that match an input keyword (hereinafter referred to as input keyword), and information related to advertisement (hereinafter referred to as advertisement data). , The relevance calculating means 130 for calculating the relevance of the program (hereinafter referred to as program relevance), and predetermined information necessary for calculating the program relevance (hereinafter referred to as program keyword). ) Stored in the program keyword database 140, the advertisement fee determining means 150 for determining the advertisement fee based on the degree of program relevance and the audience rating of the program, and the viewing information storing the information related to the audience rating (hereinafter referred to as audience rating data). Rate acquisition means (viewing rate DB: viewing rate database) 160.

  In FIG. 1, a keyword input by a user of the Internet is input to the advertisement search means 110 via a network. The advertisement search means 110 searches and extracts advertisement data that matches the input keyword from advertisement data stored in the advertisement database (advertisement DB) 120. Since the search method is well known, the description thereof is omitted.

  The advertisement database 120 stores a plurality of data registered as the advertisement data in advance, and outputs advertisement data stored in response to a request from the advertisement search means 110. Here, as shown in FIG. 2, the advertisement data stored in the advertisement database 120 includes an advertisement ID for identifying an advertisement, an advertiser name, an advertisement itself created by the advertiser or at the request of the advertiser. Ad body, keywords related to advertisements (hereinafter referred to as advertisement-related keywords), cumulative advertising fees that are the total of advertising fees from the past to the present, date of creation of ads, and start of advertising Predetermined information such as the date and the publication end date is included, and the search is performed on the link URL of the advertisement or an advertisement-related keyword to be hit by a search by a search engine. Note that the advertisement-related keyword includes other information such as the name of the advertisement target product, the selling point of the advertisement target product name, the performance of the advertisement target, and the name of the provider of the product.

  When the advertisement search means 110 extracts advertisement data having advertisement-related keywords that match the input keyword, the advertisement search means 110 outputs at least the input keyword matched by the search to the relevance calculation means 130. Hereinafter, the input keyword matched in the search is referred to as a matched input keyword. The relevance calculation means 130 calculates the program relevance between the matching input keyword and the program based on the program keyword stored in the program keyword database 140. A specific example of a program relevance calculation method will be described below.

  As a first calculation method, a plurality of predetermined terms used in the past in a program of the same genre as the target program are collected, registered as program keywords in the program keyword database 140, and registered in the program keyword database 140. There is a method of performing an evaluation based on whether or not a program keyword corresponding to the matching input keyword is extracted by searching for the matching input keyword for the program keyword.

  As a second method, a keyword composed of a plurality of words such as a synthesized word may be registered in the program keyword database 140 as a program keyword, and evaluated by the number of keywords extracted by the search. As a third method, when the matching input keyword and the program keyword are not completely matched, a method of evaluating the matching degree between these two keywords may be used. With this method, the relevance can be calculated when there is a program keyword that does not necessarily match the matching input keyword, but is similar to the matching input keyword and shows the same meaning even if it does not match.

  As a fourth method, information related to a program is acquired in advance and registered as a program keyword in the program keyword database 140, and the program keyword registered in the program keyword database 140 is evaluated as described above. The method may be used.

  Thereby, a keyword used in a scheduled program can be secured as a program keyword. The program keyword of the fourth method and the program keyword used in the first to third methods may be registered in the program keyword database 140 for calculating the degree of association.

  Further, as a fifth method, predetermined terms used in a target program while receiving a broadcast such as a digital broadcast are sequentially registered as program keywords in the program keyword database 140 and registered in the program keyword database 140. A method of evaluating the program keywords as described above may be used.

  As shown in FIG. 3, the advertising fee setting system using the fifth method is similar to the advertising fee setting system 100 shown in FIG. 1 in that the receiving means 210 for receiving the broadcast and the program received by the receiving means 210 are used. For example, it is necessary to add program keyword acquisition means 220 for acquiring a term such as a name that can be a product from the obtained terms. This makes it possible to acquire and register program keywords of programs that are in progress in real time.

  Furthermore, as a sixth method, as shown in FIG. 4, the audio signal received by the receiving means 210 is stored as digital information in the program keyword database (program KWDB) 140, and the program keyword acquiring means 220 is associated with the relevance calculating means 130. May be extracted from the program keyword database 140 and output to the relevance degree calculating means 130 as text data in response to a request from the program. In this case, the relevance calculation means 130 operates to calculate the program relevance for the text data output from the program keyword acquisition means 220.

  Further, in the case of a predetermined program such as a program that reports on matters related to the maintenance and promotion of health (hereinafter referred to as a “health program”), a database having a predetermined dictionary function is used instead of the program keyword database 140. The degree of program relevance may be calculated using a database that it has. Specifically, taking a health program as an example, taking a term such as nutrients, ingredients, etc. or a product name as a program keyword, taking a term related to exercise, or taking these together Etc.

  In the above, the program relevance calculation method has been described. However, the present invention is not necessarily limited to the above calculation method, and a combination of the above information registered or stored in the program keyword database 140 is combined. Even if the program relevance level is calculated by being stored in the program keyword database 140, other methods may be used as long as the program relevance level can be calculated.

  As shown in FIG. 5, the program keyword database 140 is a predetermined one of the broadcast date, broadcast day of the week, broadcast time, program name, program keyword, and / or audio data as necessary. Remember things. Information to be stored is output in response to a request from the degree-of-association calculating unit 130 or the program keyword acquiring unit 220. Further, the relevance calculation means 130 outputs at least information on the program relevance to the advertisement fee determination means 150.

  The advertisement fee determining means 150 receives at least information on the degree of program relevance from the advertisement fee determining means 150. The advertisement fee determining means 150 determines the amount of the advertisement fee for each time period divided by a predetermined time width such as 5 minutes, 10 minutes, 15 minutes, 20 minutes, 30 minutes, or the like. When the program relevance information is input, the advertisement fee determining means 150 determines whether or not the program relevance is equal to or higher than a predetermined threshold value. When the amount of the advertising fee is determined based on the audience rating data and it is determined that the terminal is a threshold terminal, a predetermined amount (hereinafter referred to as a normal unit price) is determined as the advertising fee.

  The advertisement fee determining unit 150 sets the amount of the advertisement fee so as to increase as the audience rating data increases. This is because the higher the audience rating, the higher the advertising effect. FIG. 6 is an explanatory diagram showing an example of the unit price of the advertising fee determined by the advertising fee determining means 150. For example, as shown in FIG. 6 (a), the advertising fee determining means 150 switches the unit price of the advertising fee based on a viewing rate of 10%. Even if the standard (10% and 20% in FIG. 6B) is set and the unit price of the advertising fee is switched, as shown in FIG. 6C, from 0% to a predetermined audience rating (FIG. 6C ) Is 10%, hereinafter referred to as the starting point of the increase, and the unit price of the advertising fee may be determined so as to increase monotonously at a higher audience rating.

  FIG. 6C shows an example (curve (A)) in which the unit price of the advertising rate increases in proportion to the change in the audience rating from the starting point of the increase, and the advertising fee for the first power of the change in the audience rate. An example (curve (B)) in which the unit price increases is shown. However, the method for determining the amount of the advertisement fee is not limited to the above method, and any other method may be used as long as the amount of the advertisement fee increases as the audience rating increases.

  The audience rating database 160 is obtained at predetermined time intervals such as 10 seconds, 15 seconds, 20 seconds, 30 seconds, 1 minute, 2 minutes, 5 minutes, 10 minutes, 15 minutes, 20 minutes, and 30 minutes. The audience rating data is stored. When the time interval of the data stored in the audience rating database 160 is smaller than the time period for determining the amount of money performed by the advertising fee determining means 150, the audience rating data for the time zone for which the amount is determined. The average value of is used.

  Furthermore, as shown in FIG. 7, the specific configuration of the audience rating database 160 includes the day of the week on which the audience rating was investigated, the survey time, the program name, the audience rating, and the like.

  The calculation method of the average value performed by the advertising fee determining means 150 is, for example, as shown in FIG. 8, simply averaging the audience rating data for the time zone for which the amount is to be determined to form a square box. Although there is a method for calculating the audience rating data, other calculation methods may be used as long as they appropriately reflect the height of the audience rating. However, a plurality of audience rating data equal to the time interval for determining the amount of the advertisement fee may be stored in advance, and the average value may not be calculated.

  Hereinafter, it is assumed that the time interval of the data stored in the audience rating database 160 is smaller than the time width for determining the amount of money performed by the advertising fee determining means 150, and the audience rating database 160 has the program relevance degree described above. When it is determined that the threshold value is exceeded, the audience rating data is calculated by a calculation method as shown in FIG.

  FIG. 9 is a diagram showing a specific block configuration of the advertisement fee setting system of the present invention. As shown in FIG. 9, the advertisement fee setting system 100 is configured by a computer having a communication function and the like, and a receiving interface 601 to which a predetermined signal such as a keyword is input and a function of the advertisement fee setting system 100 are realized. A CPU (Central Processing Unit) 603 that performs predetermined information processing, a ROM (Read Only Memory) 602 that stores an OS (Operating System) for starting up the CPU 603, other programs, parameters, and the like, and a CPU 603 are in operation. A RAM (Random Access Memory) 604 for storing the execution code and data of the OS and application to be used, advertisement data, program keywords, audience rating data, predetermined data such as threshold values, Information required to determine the fee, and includes a hard disk 605 that stores application software nonvolatile and rewritable to, and a transmission interface 606 for outputting a predetermined signal, such as advertising rates.

  Hereinafter, the operation of the advertisement fee setting system 100 according to the first embodiment of the present invention will be described. FIG. 10 is a flowchart for explaining the operation of the advertising fee setting system 100 according to the first embodiment of the present invention.

  First, a keyword input by a user of the Internet is received by the reception interface 601 via the Internet, and is output to the CPU 603 serving as the advertisement search unit 110 (step 710: S710).

  Next, the advertisement data stored in the hard disk 605 serving as the advertisement database 120 is searched for by the CPU 603 serving as the advertisement search means 110 using the input keyword, and the matching advertisement data is stored in the advertisement database 120. If there is no matching advertisement data, the response to the input keyword is completed, and the process returns to step 710 (step 720: S720).

  When the matching advertisement data is extracted in step 720, the input keyword is treated as the matching input keyword by the CPU 603 serving as the relevance calculation means 130, and based on the program keyword stored in the program keyword database 140, the matching input keyword and The degree of program relevance with the program is calculated by the CPU 603 as the degree-of-association calculating means 130 (step 730: S730). Here, since the details of the calculation of the program relevance have been described above, the description thereof will be omitted.

  When the program relevance is calculated in step 730, the CPU 603 serving as the advertising fee determining means 150 determines whether or not the program relevance is equal to or higher than a predetermined threshold (step 740: S740). When it is determined in step 740 that the threshold is greater than or equal to the threshold, the average audience rating is calculated by the CPU 603 serving as the advertising fee determining means 150 based on the audience rating data stored in the audience rating database 160 (step 751: S751). The unit price of the advertising fee according to the audience rating is determined (step 752: S752). Since the method for determining the unit price of the advertisement fee has been described in detail above, further description is omitted.

  On the other hand, when it is determined in step 740 that the degree of program relevance is less than the threshold value, the normal unit price is determined by the CPU 603 as the advertisement fee determining means 150 as the unit price of the advertisement fee.

  When the unit price of the advertising fee is determined in step 752 or step 760, the advertising fee corresponding to the number of accesses is calculated and output (step 770: S770). Specifically, an advertising fee is calculated by multiplying the unit price of the advertising fee determined in step 752 or 760 by the number of accesses. Note that the advertisement fee may be determined according to the program relevance, not the unit price, according to the advertisement fee determination method.

  Since the method for determining the advertising fee has been described above, further explanation will be processed. The processing in each step from step 710 to step 770 described above is repeated until the program for determining the advertising fee according to the degree of program relevance is completed. However, for a plurality of accesses concentrated in a short time (hereinafter referred to as ramp access), the unit price calculated for the first access of ramp access instead of the processing in each step of step 571 and step 572. May be used as a step for performing processing so as to be used for access with continued ramp access.

  As described above, in the advertisement fee setting system according to the first embodiment of the present invention, the advertisement fee determination means determines the advertisement fee based on the degree of program relevance and the audience rating of the program. It is possible to determine the advertisement price according to the audience rating of the program as the advertisement fee of the announcement, and thus it is possible to display the advertisement fairly in consideration of the audience rating.

  In the first embodiment of the present invention, the advertisement fee setting method for performing the operations in the above steps 710 to 770 using the advertisement fee setting system 100 has been described. It is also possible to implement using a predetermined computer in which an advertisement fee setting program for executing the advertisement fee setting operation including the operations in the respective steps from to 770 is installed.

  The advertising fee setting program of the present invention may be recorded on an existing recording medium, or may be provided via a network such as the Internet.

(Second Embodiment)
FIG. 11 is a diagram showing a block configuration of an advertisement fee setting system according to the second embodiment of the present invention. As shown in FIG. 11, an advertisement fee setting system 400 according to the second embodiment of the present invention includes an advertisement request accepting unit 410 and an advertisement fee setting system 100 according to the first embodiment of the present invention. An advertisement fee discount means 420 is added.

  The advertisement request receiving unit 410 receives an advertisement request for an advertisement related to the program shown in the first embodiment of the present invention. Here, the “advertisement related to a program” refers to an advertisement extracted with an input keyword having a degree of matching or similarity equal to or higher than a predetermined value with a program keyword registered in the program keyword database 140. Thereby, the degree of association with the program is ensured. Here, the advertisement request receiving means 410 presents or provides program keyword information to the advertisement requester when the program keywords such as past program keywords and predicted program keywords are obtained in advance. May be.

  The advertisement fee discount means 420 is associated with a program when an advertisement request related to the program accepted by the advertisement request acceptance means 410 is made within one or more predetermined time frames before the start of broadcasting of the program. The advertisement fee of the advertisement to be discounted is discounted according to the time frame, and the conclusion discount information of the advertisement fee of the advertisement related to the program is included in the advertisement data and stored in the advertisement database 120.

  Here, the conclusion discount information is stored in the advertisement database 120 when an advertisement request related to the program is established. The advertisement database 120 stores in advance discount system information indicating a system for discounting the advertisement fee, and the advertisement request receiving means 410 indicates the above discount system information advertisement to the requester when receiving the advertisement request. But you can. The discount system information includes information such as a time frame of a request to be discounted and a discount fee corresponding to the time frame.

  Here, as a time frame of the request to be discounted, for example, there is one or more predetermined periods before the program, and this period is determined by the date and time, for example, even minutes, seconds, etc. May be targeted. Further, as a discount fee, for example, a certain amount may be discounted or discounted at a discount rate. Note that the discount fee may be different for each time zone when there are a plurality of the above time frames. Further, the discount rate may be increased as the advertisement is requested in the earlier time frame. The present invention does not exclude other discount methods, and is not limited to the discount method described above.

  The functions of the advertisement request receiving means 410 and the advertisement fee discount means 420 are realized together with the functions of other components by the configuration shown in FIG.

  Hereinafter, the operations of the advertisement request accepting unit 410 and the advertisement fee discount unit 420 constituting the advertisement fee setting system 400 according to the second embodiment of the present invention will be described. FIG. 12 is a flowchart for explaining the operation of the advertisement request accepting unit 410 and the advertisement fee discount unit 420 constituting the advertisement fee setting system 400 according to the second embodiment of the present invention.

  First, an advertisement request associated with a program is received from the apparatus on the network as the advertisement request receiving means 410 via the reception Internet 601 (step 91: S91). Here, it is assumed that the CPU 603 also realizes a part related to information processing of the function of the advertisement request receiving unit 410.

  Next, the CPU 603 serving as the advertisement request receiving unit 410 accesses the hard disk 605 serving as the advertisement database 120, refers to the program keyword and discount system information, and uses the transmission interface 606 as the device of the advertisement requester on the network. The program keyword and discount system information are transmitted to (step 92: S92). This step can be omitted if the program keyword and discount system information are already known by other means such as an advertisement in advance.

  Next, the CPU 603 serving as the advertisement request receiving means 410 determines whether or not the advertisement request received via the reception interface 601 is an advertisement request related to the program (step 93: S93). As for whether or not it is a request for an advertisement related to a program, if a predetermined sponsor or the like is determined in advance, an advertisement request from such a sponsor may be handled as an advertisement related to the program. Therefore, it is not always necessary that the match with the program keyword is high. Alternatively, keywords related to the sponsor's products and the like may be registered in the program keyword database 140 as program keywords.

  When it is determined in step 93 that the received advertisement request is an advertisement request related to the program, conclusion discount information for the advertisement request is created by the CPU 603 as the advertisement fee discount means 420 (step 94). : S94) and associated with the advertisement data and stored in the advertisement database 120 (step 95: S95). Note that when the advertising discount conclusion discount information is created, the advertisement fee conclusion discount information may be transmitted to the device of the advertisement requester on the network via the transmission interface 606.

  The advertising fee discount means 420 having the above configuration discounts the advertising fee according to the accepted time frame, and has a predetermined effect such as reducing the advertising fee of the client who applied for the advertisement early. Although it can be obtained, it is possible to handle requests received late. Therefore, the advertising fee discount means 420 has a function of further discounting the advertising fee of the program when the advertising space related to the program remains more than a predetermined amount even after a predetermined time before the start of broadcasting of the program. It's okay. Specifically, the discount rate, the discount amount, etc. are increased when a predetermined reference advertising space is not filled even a few days or hours before the start of the program.

  As explained above, the advertising fee setting system according to the second embodiment of the present invention is based on the time frame of the advertisement related to the received program in addition to the effect of the first embodiment of the present invention. Since the advertising fee is discounted, it is possible to reduce the advertising fee of the client who applied early, and to make it easier to fill the advertising space at an early stage.

  In addition, when the advertising fee discount means further discounts the advertising fee of this program when the advertising space related to the program remains more than a predetermined amount even before the program starts broadcasting, It is possible to reduce the advertising space remaining unsold when the time is approaching.

  In the second embodiment of the present invention, an advertisement fee setting method for performing operations in steps 710 to 770 and steps 91 to 95 using the advertisement fee setting system 400. The above description has been made with reference to a predetermined computer in which an advertisement fee setting program for executing an advertisement fee setting operation including operations in steps 710 to 770 and steps 91 to 95 is installed. It is also possible to implement.

  The advertising fee setting program of the present invention may be recorded on an existing recording medium, or may be provided via a network such as the Internet.

  The advertisement fee setting system and the advertisement fee setting program according to the present invention can determine the advertisement price according to the audience rating of the program, and can display the advertisement fairly in consideration of the audience rating. Can be applied to applications such as an advertisement fee setting system and an advertisement fee setting program on a network.

It is a figure which shows the block configuration of the advertising fee setting system which concerns on the 1st Embodiment of this invention. The structural example of the advertisement database based on the 1st Embodiment of this invention is shown. It is a figure which shows the block configuration of the advertisement fee setting system which receives a past program and acquires a program keyword. It is a figure which shows the block configuration of the advertising fee setting system which receives the program in broadcast, acquires a program keyword, and adds it. The structural example of the program keyword database based on the 1st Embodiment of this invention is shown. It is explanatory drawing which shows the example of the unit price of the advertising fee which an advertising fee determination means determines. The structural example of the audience rating database based on the 1st Embodiment of this invention is shown. It is explanatory drawing of the method of calculating the average audience rating of each time slot | zone. It is a figure which shows the specific block structure of the advertisement fee setting system of this invention. It is a flowchart for demonstrating operation | movement of the advertising fee setting system which concerns on the 1st Embodiment of this invention. It is a figure which shows the block configuration of the advertising fee setting system which concerns on the 2nd Embodiment of this invention. It is a flowchart for demonstrating operation | movement of the advertising fee setting system which concerns on the 2nd Embodiment of this invention.

Explanation of symbols

100, 200, 300, 400 Advertisement charge setting system 110 Advertisement search means 120 Advertisement database 130 Relevance calculation means 140 Program keyword database 150 Advertisement charge determination means 160 Audience rating input (acquisition) means 210 Reception means 220 Program keyword acquisition means 410 Advertisement Request reception means 570 Advertising fee discount means 601 Reception interface 602 ROM
603 CPU
604 RAM
605 Hard disk 606 Transmission interface

Claims (4)

An advertising fee setting system capable of setting an advertising fee for advertising a predetermined program on a homepage on the Internet,
An advertisement database for storing information about the advertisement as advertisement data;
A program keyword database for storing information on the program as program keywords;
An audience rating database for storing information relating to the audience rating of the program as audience rating data;
Searching for the advertisement data matching the input keyword from the advertisement database, and outputting the input keyword matched by the search as a matching input keyword ;
Terms used in the past in the same genre program as the target program related to the advertisement to be charged are collected and registered as the program keyword in the program keyword database, and the program keyword corresponding to the matching input keyword is A first calculation method for calculating a degree of program relevance between the relevant input keyword and the target program depending on whether or not it is extracted from a program keyword database;
A keyword composed of a plurality of words including at least a synthetic word is registered in the program keyword database as the program keyword, a program keyword corresponding to the matching input keyword is extracted from the program keyword database, and the extracted program keyword A second calculation method for calculating a degree of program relevance between the relevant input keyword and the target program,
A third calculation method for calculating a degree of program relevance between the matching input keyword and the target program based on a matching degree between the matching input keyword and the program keyword;
Information related to a program is acquired in advance and registered in the program keyword database as the program keyword, and whether it is extracted, the number of program keywords, or the degree of coincidence, A fourth calculation method for calculating the degree of program relevance between the relevant input keyword and the target program;
The broadcast program being broadcast is received, the terms used in the received broadcast program are sequentially acquired and registered in the program keyword database as the program keyword, whether the program keyword is extracted or not, A fifth calculation method for calculating a program relevance level between the matching input keyword and the target program at any one of the number of matches and the matching degree;
The broadcast program being broadcast is received, the audio signal in the received broadcast program is registered in the program keyword database, and the audio signal matching the matching input keyword is used as the program keyword to extract the program. Any one or more of the sixth calculation methods for calculating the degree of program relevance between the relevant input keyword and the target program based on whether the number of program keywords is large or the degree of coincidence. Relevance calculating means for calculating the relevance of a program using the calculation method of
On the basis of the program-related degree and viewership data of the target program, the advertising rate determining means for determining advertising rates of the target program,
An advertising fee setting system comprising: The relevance calculation means includes:
The advertising fee setting system according to claim 1, wherein the degree of program relevance is calculated using at least the fifth calculation method . An advertising fee setting program executed by an advertising fee setting system capable of setting an advertisement fee for advertising a predetermined program on a homepage on the Internet,
On the computer,
Storing information about the advertisement in an advertisement database as advertisement data;
Storing information on the program as a program keyword in a program keyword database;
Storing information related to the audience rating of the program as audience rating data in an audience rating database;
Searching for the advertisement data matching the input keyword from the advertisement database, and outputting the input keyword matched by the search as a matching input keyword;
Terms used in the past in the program of the same genre as the target program related to the advertisement to be charged are collected and registered as the program keyword in the program keyword database, and the program keyword corresponding to the matching input keyword is A first calculation method for calculating a degree of program relevance between the relevant input keyword and the target program depending on whether or not it is extracted from a program keyword database;
A keyword composed of a plurality of words including at least a synthetic word is registered in the program keyword database as the program keyword, and a program keyword corresponding to the matching input keyword is extracted from the program keyword database, and the extracted program keyword A second calculation method for calculating a degree of program relevance between the relevant input keyword and the target program,
A third calculation method for calculating a degree of program relevance between the matching input keyword and the target program based on a matching degree between the matching input keyword and the program keyword;
Information related to a program is acquired in advance and registered in the program keyword database as the program keyword, and whether it is extracted, the number of the program keywords, or the degree of coincidence, A fourth calculation method for calculating a degree of program relevance between the relevant input keyword and the target program;
The broadcast program being broadcast is received, the terms used in the received broadcast program are sequentially acquired and registered in the program keyword database as the program keyword, whether the program keyword is extracted or not, A fifth calculation method for calculating a program relevance level between the matching input keyword and the target program at any one of the number of matches and the matching degree;
A broadcast program being broadcast is received, an audio signal in the received broadcast program is registered in the program keyword database, and an audio signal that matches the matching input keyword is used as the program keyword to extract the program. Any one or more of the sixth calculation methods for calculating the degree of program relevance between the relevant input keyword and the target program based on whether the number of program keywords is large or the degree of coincidence. A relevance calculating step for calculating the relevance of a program using the calculation method of
An advertising fee determining step for determining an advertising fee of the target program based on the program relevance level and audience rating data of the target program;
An advertising fee setting program characterized in that The relevance calculation step includes:
4. The advertising fee setting program according to claim 3, wherein the degree of program relevance is calculated using at least the fifth calculation method.

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