JP5681421B2 - Information distribution system - Google Patents

Description

  The present invention relates to an advertisement distribution system for distributing an advertisement to a web page acquired by a communication terminal via a network.

  2. Description of the Related Art Conventionally, a method for acquiring information such as a history of a visited website from a communication terminal that accesses a website provided on a computer network is known (see, for example, Patent Document 1). This is a method using a so-called “cookie”.

  A cookie is information temporarily stored in a computer of a website viewer by a server that provides the website through website browsing software (web browser) installed on the computer. In the cookie, access data such as a cookie ID for identifying the cookie, date / time information of browsing the website, the number of browsing times of the website, OS information of the accessed communication terminal, and browser information can be recorded.

  For example, the server SWa having the domain name NWa managed by the provider WA that provides content such as advertisements to the website acquires a cookie stored in the communication terminal of the viewer who has accessed the website. If the browser's communication terminal includes a cookie created by the server SWa, the server SWa can provide content such as an advertisement to the communication terminal based on the access data included in the cookie. Providing content such as advertisements to the viewer's computer based on the access data of the viewer in this way is called targeting distribution.

JP 2006-48430 A

  However, since the cookie is managed for each domain of the origin server, for example, a server SWa having a domain name NWA (for example, aaa.com) managed by a provider WA that provides content such as advertisements to a website. The cookie created in (1) cannot be analyzed by the server SWb having the domain name NWb (for example, bbb.com) managed by the provider WB. Therefore, the providers WA and WB can only acquire access data for websites linked to their own domains.

  Accordingly, an object of the present invention is to provide an advertisement distribution system that enables integration of access data of communication terminals respectively acquired in servers having different domain names in a network.

  In order to solve the problems described above, the present invention has the following features. A communication terminal (client terminal) connected to the network from a plurality of servers (web servers 30 and 40) connected to a network (computer network 10) and mutually distinguishable by identifiers (domain names) in the network 20) An advertisement distribution system (advertisement distribution system 1) that distributes advertisements to a web page provided, and an identification information generation server that generates terminal identification information (cookie ID) for identifying the communication terminal in the communication terminal (Advertisement distribution management server 51), an access history storage device (access history database 52) for storing an access history in which the history of a web page accessed by the communication terminal is associated with the terminal identification information, and the web page Ad distribution server that distributes advertisements to be posted (ad distribution A script for causing the communication terminal that has accessed the web page to execute a process of accessing the identification information generation server is set in the web page, and the identification information generation server Is configured to transmit a command for connecting a communication terminal accessed via the web page to the advertisement distribution server and the generated terminal identification information to the communication terminal, The distribution server selects an advertisement based on the terminal identification information acquired from the communication terminal accessed via the identification information generation server and the access history stored in the access history storage device, and The gist is that it is configured to be posted on a web page accessed by a communication terminal.

  In the advertisement distribution system according to the present invention, the advertisement distribution server advertises based on the terminal identification information acquired from the communication terminal accessed via the identification information generation server and the access history stored in the access history storage device. When the communication terminal accesses a web page provided from the server, the advertisement distribution server that provides an advertisement to the web page accessed by the communication terminal An advertisement can be distributed with reference to access history information in which a terminal accesses a web page provided from another server. Therefore, in the communication terminal of the viewer of the website, for example, the advertisement content can be provided to the communication terminal based on more access history without any separation between servers by an identifier such as a domain name. That is, it is possible to improve the accuracy of content targeted distribution in the network.

  In order to solve the above-described problem, the present invention has the following features. An advertisement distribution system that is connected to a network and distributes an advertisement to a web page provided to a communication terminal connected to the network from a plurality of servers that are mutually identifiable by an identifier in the network, An identification information generation server that generates terminal identification information for identifying the communication terminal in the communication terminal, and an access history storage device that stores an access history in which the history of web pages accessed by the communication terminal and the terminal identification information are associated with each other And an advertisement distribution server that distributes an advertisement to be posted on the web page, and a script that causes the communication terminal that has accessed the web page to execute a process of accessing the identification information generation server. The identification information generation server is set via the web page The communication terminal is connected to the advertisement distribution server and the generated terminal identification information is transmitted to the communication terminal, and the advertisement distribution server generates the identification information generation A web page selected by the advertisement based on the terminal identification information acquired from the communication terminal accessed via a server and the access history stored in the access history storage device, and accessed by the communication terminal The gist is that it is configured to be posted in

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement delivery system which can deliver content, such as an advertisement, to a communication terminal using the access data of the communication terminal each acquired in the server from which a domain name differs in a network can be provided.

FIG. 1 is a configuration diagram of an advertisement distribution system according to an embodiment of the present invention. FIG. 2A illustrates a table in which the cookie ID generated by the web server 30 is associated with the access history of the client terminal, and FIG. 2B illustrates the cookie generated by the web server 40. FIG. 2C illustrates a table in which IDs and access histories of client terminals are associated with each other. FIG. 2C associates a cookie ID generated by the web server 30 with a cookie ID generated by the web server 40. It is a figure explaining the table. FIG. 3 is a sequence diagram illustrating a first advertisement distribution method. FIG. 4 is a sequence diagram for explaining cookie ID association processing. FIG. 5 is a sequence diagram illustrating a second advertisement distribution method. FIG. 6 is a sequence diagram for explaining cookie ID association processing. FIG. 7 is a sequence diagram illustrating a third advertisement distribution method. FIG. 8 is a schematic diagram illustrating an advertisement transaction system 2 using the advertisement distribution system 1. FIG. 9 is a configuration diagram of a website 1000 for explaining an advertisement display frame traded in the advertisement transaction system 2. FIG. 10 is a configuration diagram illustrating the transaction management server 80 that constitutes the advertising transaction system 2. FIG. 11 is a diagram for explaining an example of the free advertisement display frame table 822. FIG. 12 is a diagram illustrating the posting conditions received by the posting receiving unit 811 and stored in the posting condition table 823.

  An advertisement distribution system according to the present invention will be described with reference to the drawings. Specifically, (1) schematic configuration of advertisement distribution system, (2) description of advertisement distribution method, (3) other embodiments, and (4) application example of advertisement distribution will be described.

  In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, the drawings are schematic and only conceptually show portions related to the present invention.

(1) Schematic Configuration of Advertisement Distribution System FIG. 1 is a diagram illustrating a schematic configuration of the advertisement distribution system 1. The advertisement distribution system 1 includes a plurality of client terminals 20 ₁ , 20 ₂ ,..., 20 _n that can be connected to the computer network 10. The client terminal _{20 1,} 20 2, ..., 20 _n, for example, comprise a mobile phone, personal computer, digital TV, etc., the client terminal _{20 1,} 20 2, ..., referred to as the client terminal 20 are collectively 20 _n .

  The advertisement distribution system 1 includes web servers 30 and 40. Connected to the web servers 30 and 40 are content storage units 101, 102, 103... And content storage units 201, 202, 203... Storing content accessible by the client terminal 20 on a computer network.

  In the embodiment, in the computer network 10, the web servers 30 and 40 can be distinguished from each other by an identifier. An identifier may be a so-called domain name. In the embodiment, the content storage units 101, 102, 103 have domain names aaa. com to the web server 30. The web server 30 is managed by a provider A that provides content such as advertisements to web pages.

  In addition, the content storage units 201, 202, and 203 store the domain name bbb. com to the web server 40. The web server 40 is managed by a provider B that provides content such as advertisements to web pages.

  The content storage unit 101 stores data of web pages 111, 112, 113, and so on. The content storage units 102 and 103 include contents such as video data (Flash, MPEG, etc.), image data, text data, etc., which are incorporated in the web pages 111, 112, 113, and the like. The content storage unit 201 stores data of web pages 211, 212, 213, and so on. Similarly, the content storage units 202 and 203 store a plurality of contents.

  Scripts are incorporated in advance in the web pages 111, 112, 113, 211, 212, 213 stored in the content storage units 101, 102, 103..., 201, 202, 203. For example, the script is incorporated into a web page constituting the website as an HTML tag. Also, it is defined as a JavaScript tag in the HTML document.

  The script causes the client terminal 20 that has accessed the web pages 111, 112, 113, 211, 212, and 213 to execute processing for transmitting to the advertisement distribution management server 51 described later.

  The advertisement distribution system 1 includes an advertisement distribution management server 51 and an access history database (access history DB) 52. The advertisement distribution management server 51 includes a generation unit that generates terminal identification information for identifying the client terminal 20 with respect to the client terminal 20 (not illustrated). That is, in the embodiment, the advertisement distribution management server 51 constitutes an identification information generation server.

  Further, the advertisement distribution management server 51 connects the client terminal 20 to the advertisement distribution servers 31 and 41 with respect to the client terminal 20 accessed via the web page in which the script is embedded by executing the script. And the generated terminal identification information are transmitted.

  The advertisement distribution system 1 includes an advertisement distribution server 31 and an advertisement distribution server 41. The advertisement distribution servers 31 and 41 are connected to advertisement DBs 32 and 42 in which advertisement contents such as moving image data and banners are stored. The advertisement distribution servers 31 and 41 select an advertisement to be posted on the web page acquired by the client terminal 20 and send it to the client terminal 20.

  In the embodiment, a so-called cookie and a cookie ID for identifying a cookie are used as terminal identification information. In the embodiment, a cookie ID that identifies a cookie is transmitted to the client terminal 20. The cookie ID is generated when the client terminal 20 accesses the advertisement distribution management server 51 and is transmitted to the client terminal 20.

  In the access history DB 52, an access in which the client terminal 20 accesses a web page provided from the web servers 30 and 40 and the cookie ID issued to the client terminal 20 by the web servers 30 and 40 at this time are linked. A history table (see FIGS. 2A and 2B) is stored.

  FIG. 2A illustrates cookie IDs a00001, a00002,..., C00007, etc., of the cookies generated in the web server 30 managed by the provider A. In the table shown in FIG. 2A, the time when the client terminal 20 accesses the URL of the website provided in the web server 30 is associated with the cookie ID of the cookie created in the web server 30. It is a table. For example, at time: 201100331093005, URL: video. jp / ankete. 001. It is shown that the cookie ID: a00001 has been issued to the client terminal 20 that has accessed html.

  In the access history, the access time and the cookie transmitted to the accessed client terminal 20 are associated with all websites (URLs) provided in the ad network NA. FIG. 2B illustrates 9abcd4, 9abcd5,..., 7zqpc3,..., 6cdfg3, which are cookie IDs of cookies generated in the web server 40 managed by the provider B.

  Further, in the access history DB 52, a matching table (corresponding to a cookie ID generated in the web server 30 for the client terminal 20 and a cookie ID generated in the web server 40 for the same client terminal 20) 2 (c)) is stored.

  In the embodiment, an API (Application Program Interface) to the access history DB 52 is disclosed in the advertisement distribution servers 31 and 41.

  The advertisement distribution servers 31 and 41 receive advertisements from the advertisement DBs 32 and 42 based on the cookie ID acquired from the client terminal 20 accessed via the advertisement distribution management server 51 and the access history stored in the access history DB 52. Select. The advertisement distribution servers 31 and 41 place the selected advertisement on the web page accessed by the client terminal 20.

  In the present embodiment, a network group including the web server 30, the content storage units 101, 102, and 103, the advertisement distribution server 31, and the advertisement DB 32 is referred to as an ad network (AD-Network) NA. A network group including the web server 40, the content storage units 201, 202, and 203, the advertisement distribution server 41, and the advertisement DB 42 is referred to as an ad network NB.

  Based on the access history stored in the access history DB 52, the advertisement distribution server 31 selects advertisement content to be incorporated into the web pages 111, 112, 113 from the advertisement DB 32. Based on the access history stored in the access history DB 52, the advertisement distribution server 41 selects advertisement content to be incorporated into the web pages 211, 212, and 213 from the advertisement DB 42.

  Specifically, the advertisement distribution server 31 browses the web pages 111, 112, 113,... Provided in its own ad network NA and browsing history of the client terminal 20 to websites provided in other ad networks NB. The advertisement content to be displayed in the advertisement display frame set in the web pages 111, 112, and 113 is selected based on the number of browsing times.

(2) Description of Advertisement Distribution Method In the reference embodiment, there are three types of advertisement distribution methods. The advertisement distribution method will be described with reference to FIGS.

(2-1) First Advertisement Distribution Method FIG. 3 is a sequence diagram illustrating the first advertisement distribution method. The first advertisement distribution method is a method using an HTTP redirect function. As a premise for realizing the first advertisement distribution method, the client terminal 20 that has accessed the web pages 111, 112, 113,..., 211, 212, 213,. The script to be made is incorporated as a tab. An API (Application Program Interface) to the access history DB 5 is disclosed in the advertisement distribution servers 31 and 41.

(2-1-1) Advertisement Distribution Process A website viewer (referred to as a viewer) operates the client terminal 20 to access a web page in which a script is incorporated (S1).

  The web server that provides the web page (for example, the web server 30) transmits the HTML data of the web page as a reply to the client terminal 20 (S2).

  In the HTML data of the web page, a script for requesting advertisement content that fits in a space for placing an advertisement is incorporated. The script is a process for causing the advertisement distribution management server 51 to access the client terminal 20 that has accessed the web page. That is, when the client terminal 20 accesses the web page, the client terminal 20 is guided to the advertisement distribution management server 51 (S3).

  The advertisement distribution management server 51 issues a cookie ID (denoted as X-cookie) to the client terminal 20 that has accessed through the web page in which the script is incorporated. In this embodiment, the advertisement distribution management server 51 is set with a redirect that allows the advertisement distribution server 31 to access a client terminal 20 that has been accessed via a web page in which a script is incorporated.

  As a result, the client terminal 20 that has accessed the advertisement distribution management server 51 via the web page in which the script is embedded, uses the cookie ID (X-cookie) issued by the advertisement distribution management server 51 in accordance with the redirect as a parameter. The advertisement distribution server 31 is accessed (S5). If the client terminal 20 has already accessed the web server 30, the cookie ID issued from the web server 30 is transmitted to the advertisement distribution server 31.

  The advertisement distribution server 31 makes an inquiry to the access history DB 52 using the cookie ID (X-cookie) passed as a parameter from the client terminal 20 (S6). The advertisement distribution management server 51 extracts the access history from the access history DB 52 based on the cookie ID issued from the web server with a different domain corresponding to the cookie ID (A-cookie) (S7, 8).

  The advertisement distribution server 31 selects advertisement content related to the access history from the advertisement DB 32 connected to the advertisement distribution server 31 based on the extracted access history, and the web where the client terminal 20 accessed the selected advertisement content. It is posted on the page (S9).

(2-1-2) Effects and Effects of the First Advertisement Distribution Method According to the first advertisement distribution method, when the client terminal 20 accesses a web page provided by the web server 30, the client terminal 20 accesses The advertisement distribution server 31 that provides an advertisement to the web page that has been accessed refers to the access history information that the client terminal 20 has accessed the web page provided from the web server 40 (that is, the web server that is distinguished by another domain name). The advertisement to be provided on the web page provided by the web server 30 can be selected and distributed.

  Accordingly, in the client terminal 20 of the website viewer, for example, video data, image data, and text data are included in the client terminal 20 based on more access history without any separation between servers by an identifier such as a domain name. Content and advertising content can be provided. That is, it is possible to improve the accuracy of content targeted distribution in the network.

  In addition, although the method using an HTTP redirect function was demonstrated as a 1st advertisement delivery method, a cookie redirect method can also be used besides this.

(2-2) Second Advertisement Distribution Method The second advertisement distribution method is a method using an HTTP redirect function, and the client terminal 20 that has been accessed is connected to the advertisement distribution management server 51 as in the first advertisement distribution method. This is effective when it is difficult to incorporate the script to be accessed in the web pages 111, 112, 113,..., 211, 212, 213,.

  In the second advertisement distribution method, a specific website (referred to as a matching page) for associating cookie IDs issued in different web servers is set, and the client terminal 20 that has accessed is accessed by the advertisement distribution management server 51. Include scripts. Similarly in the second advertisement distribution method, an API (Application Program Interface) to the access history DB 5 is disclosed in the advertisement distribution servers 31 and 41.

(2-2-1) Cookie ID Association Processing FIG. 4 is a sequence diagram for explaining the cookie ID association processing. In the cookie ID association process, a website viewer (referred to as a viewer) operates the client terminal 20 to access a specific web page (for example, the web server 30) in which the script is incorporated (S11).

  The web server 30 transmits the HTML data of the specific web page as a reply to the client terminal 20 (S12).

  When the client terminal 20 accesses the specific web page, the script is executed and a beacon is requested from the advertisement distribution management server 51 (S13).

  The advertisement delivery management server 51 issues a cookie ID (denoted as X-cookie) to the client terminal 20 that has accessed through a specific web page in which a script is incorporated. The advertisement distribution management server 51 is set with a redirect for accessing the advertisement distribution server 31 by the client terminal 20 accessed via the web page in which the script is incorporated (S14).

  As a result, the client terminal 20 that has accessed the advertisement distribution management server 51 via the web page in which the script is embedded, uses the X-cookie issued by the advertisement distribution management server 51 as a parameter in accordance with the redirect. The server 31 is accessed (S15).

  The advertisement distribution server 31 issues a cookie ID (referred to as A-cookie) to the client terminal 20 (S16), and creates a matching table by associating A-cookie and X-cookie in an information collection unit (not shown). (S17).

(2-2-2) Advertisement distribution processing FIG. 5 is a sequence diagram illustrating a second advertisement distribution method. In the second advertisement distribution method, the advertisement is distributed to the client terminal 20 using the matching table created by the process of FIG. In FIG. 5, a case where the client terminal 20 accesses a website provided by the web server 30 will be described.

  A viewer (referred to as a viewer) of the advertisement website operates the client terminal 20 to access the web page in which the script is incorporated (S21).

  The web server that provides the web page (for example, the web server 30) transmits the HTML data of the web page as a reply to the client terminal 20 (S22).

  In the HTML data of the web page, a script for requesting the advertisement content to be applied to the space where the advertisement is placed is incorporated, and the advertisement distribution server 31 is requested for the advertisement content (S23).

  The advertisement distribution server 31 inquires of the access history DB 52 about information related to a cookie ID (X-cookie, that is, a cookie ID issued from a web server with a different domain) corresponding to the cookie ID (A-cookie) (S24). The advertisement distribution management server 51 searches the cookie ID of the ad network NB (cookie ID generated by the web server 40) based on the table of FIG. 2C, and associates it with the cookie ID of the ad network NA. If there is a cookie ID of the ad network NB, the access history of the client terminal 20 for the web page provided in the ad network NB is extracted from the access history DB 52 based on the table of FIG. 2B (S25).

  The advertisement distribution server 31 selects advertisement content from the advertisement DB 32 based on the extracted access history, and places the selected advertisement content on the web page accessed by the client terminal 20 (S26).

(2-2-3) Actions and effects of the second advertisement distribution method In the second advertisement distribution method, the client terminal that has accessed all of the web pages 111, 112, 113, ..., 211, 212, 213, ... Even when it is difficult to incorporate a script for accessing the advertisement distribution management server 51 into the advertisement distribution management server 51, it is possible to distribute advertisements using the access histories of the client terminals 20 respectively acquired in servers having different domain names. .

  Accordingly, in the client terminal 20 of the website viewer, for example, video data, image data, and text data are included in the client terminal 20 based on more access history without any separation between servers by an identifier such as a domain name. Content and advertising content can be provided. That is, it is possible to improve the accuracy of content targeted distribution in the network.

(2-3) Third Advertisement Distribution Method The third advertisement distribution method is a specific website (matching page) for associating cookie IDs issued in different web servers, as in the second advertisement distribution method. And a script for accessing the client terminal 20 that has accessed the advertisement distribution management server 51 is incorporated into a specific website.

  In the third advertisement delivery method, although not shown, the web servers 30 and 40 collect the cookie ID created in the web servers 30 and 40 from the client terminal 20 and the access history to the web page of the client terminal 20. The collection server is connected.

  Similarly in the second advertisement distribution method, an API (Application Program Interface) to the access history DB 5 is disclosed in the advertisement distribution servers 31 and 41.

(2-3-1) Cookie ID Association Processing FIG. 6 is a sequence diagram for explaining the cookie ID association processing. In the cookie ID linking process, a website viewer (viewer) operates the client terminal 20 to access a specific web page in which a script is incorporated (S31).

  The web server that provides the web page (for example, the web server 30) transmits the HTML data of the specific web page as a reply to the client terminal 20 (S32).

  When the client terminal 20 accesses the specific web page, the script is executed and a beacon is requested from the advertisement distribution management server 51 (S33).

  The advertisement distribution management server 51 issues a cookie ID (denoted as X-cookie) to the client terminal 20 that has accessed through the specific web page in which the script is incorporated (S34).

  The client terminal 20 requests a beacon from the advertisement distribution server 41 using X-cookie as a parameter (variable Y) (S35).

  The advertisement distribution server 41 issues a cookie ID (referred to as B-cookie) to the client terminal 20 as a reply (S36), and in the information collection unit (not shown), associates the B-cookie with the X-cookie and matches the matching table. Is created (S37).

(2-3-2) Advertisement Distribution Processing FIG. 7 is a sequence diagram illustrating a third advertisement distribution method. In the third advertisement distribution method, an advertisement is distributed to the client terminal 20 using the matching table created by the process of FIG. In FIG. 7, a case where the client terminal 20 accesses a website provided by the web server 40 will be described.

  A viewer (referred to as a viewer) of the advertisement website operates the client terminal 20 to access the web page in which the script is incorporated (S41).

  The web server that provides the web page (for example, the web server 40) transmits the HTML data of the web page as a reply to the client terminal 20 (S42).

  In the HTML data of the web page, a script for requesting the advertisement content to be applied to the space where the advertisement is placed is incorporated, and the advertisement distribution server 41 is requested for the advertisement content (S43).

  The advertisement distribution server 41 inquires of the access history DB 52 about information related to a cookie ID (X-cookie, that is, a cookie ID issued from a web server with a different domain) corresponding to the cookie ID (B-cookie) (S44). The advertisement distribution management server 51 searches the cookie ID of the ad network NB (cookie ID generated by the web server 40) based on the table of FIG. 2C, and associates it with the cookie ID of the ad network NA. If there is a cookie ID of the ad network NB, the access history of the client terminal 20 for the web page provided in the ad network NB is extracted from the access history DB 52 based on the table of FIG. 2B (S45).

  The advertisement distribution server 41 selects the advertisement content from the advertisement DB 42 based on the extracted access history, and places the selected advertisement content on the web page accessed by the client terminal 20 (S46).

(2-3-3) Actions and effects of the third advertisement distribution method In the third advertisement distribution method, the client terminal that has accessed all of the web pages 111, 112, 113, ..., 211, 212, 213, ... When it is difficult to incorporate a script for accessing 20 to the advertisement distribution management server 51, the advertisement can be distributed using the access histories of the client terminals 20 respectively acquired in servers having different domain names.

  Accordingly, in the client terminal 20 of the website viewer, for example, video data, image data, and text data are included in the client terminal 20 based on more access history without any separation between servers by an identifier such as a domain name. Content and advertising content can be provided. That is, it is possible to improve the accuracy of content targeted distribution in the network.

(3) Other Embodiments As described above, the contents of the present invention have been disclosed through the embodiments of the present invention, but the present invention is not limited by the discussion and drawings that form part of this disclosure. From this disclosure, various alternative embodiments, examples and operational techniques will be apparent to those skilled in the art.

  In the embodiment of the present invention, it has been described that the communication terminal is specified using the cookie ID. However, the information specifying the communication terminal is not limited to the cookie ID. In the embodiment, if the client terminal 20 is, for example, a mobile phone, identification information such as a unique device ID (International Mobile Subscriber Identity) is assigned to the mobile phone set to identify the mobile phone. Can be used.

  As described above, the present invention naturally includes various embodiments not described herein. Therefore, the technical scope of the present invention is defined only by the invention specifying matters according to the scope of claims reasonable from the above description.

(4) Application example of advertisement distribution (4-1) Outline description of advertisement transaction system Hereinafter, an application example of the advertisement distribution system 1 according to the present embodiment will be described with reference to the drawings. Specifically, a method of distributing advertisement content to an advertisement display frame that can provide advertisement content set on a website will be described. As an application example, an advertisement transaction model that enables a provider who provides advertisement content to buy and sell advertisement display frames will be described.

FIG. 8 is a schematic diagram illustrating an advertisement transaction system 2 using the advertisement distribution system 1. In addition to the configuration of the advertisement distribution system 1, the advertisement transaction system 2 has advertisement distribution servers 90 ₁ , 90 ₂ ,..., 90 _n of advertisement providers that provide advertisement content. Advertisement distribution server 90 _1, 90 2, _..., the 90 _n, although not shown in FIG. 8, the content server storing advertising content are connected. The advertisement transaction system 2 includes a transaction management server 80 that manages advertisement transactions.

  FIG. 9 is a configuration diagram of a website 1000 for explaining an advertisement display frame traded in the advertisement transaction system 2. The website 1000 displays a display area 1100 in which a list of links to other websites is displayed, a display area 1200 in which a list of contents available on the website 1000 is displayed, and the like. Further, advertisement display frames 1301, 1302, 1303, etc. are set in the website 1000. In the advertisement display frames 1301, 1302, 1303..., A predetermined advertisement display frame in which advertisement contents to be displayed according to a time zone and a period are determined, and a free advertisement display that is changed each time the website 1000 is displayed, for example. A frame is set.

(4-2) Configuration of Transaction Management Server 80 FIG. 10 is a configuration diagram illustrating the transaction management server 80. The transaction management server 80 includes a control unit 801, a communication unit 802, a communication unit 803, a display unit 804, a storage unit 805, and an audio output unit 806. Further, the transaction management server 80 includes an advertisement display frame data holding unit 807 that holds data related to the advertisement display frame. The control unit 801 includes a submission acceptance unit 811, a transaction control unit 812, and a charging control unit 813.

The submission accepting unit 811 issues a submission condition from a server (including advertisement distribution servers 31, 41, 90 ₁ , 90 ₂ ,..., 90 _n ) that submits advertisement content to web content provided in the ad networks NA and NB. Accept. The advertisement conditions are entered by the advertisement provider who wants to place advertisement content. For example, the number of advertisements, the upper limit of the total amount of advertisements, the ad network that you want to place, and the website that you want to place. (Advertisement display frame) Access history (condition). The posting conditions received by the posting receiving unit 811 are held in the advertisement display frame data holding unit 807 (described later).

  The transaction control unit 812 sets insertion conditions for the specified advertisement display frame and the free advertisement display frame among the advertisement display frames 1301, 1302, 1303, etc. of the website 1000, and the advertisement display frames 1301, 1302 of the website 1000. , 1303..., 1303..., 1303..., 1303..., 1303. Assign a display frame. The insertion conditions set for the specified advertisement display frame and the free advertisement display frame are stored in a specified advertisement display frame table 821 or a free advertisement display frame table 822 described later.

  The billing control unit 813 creates billing information based on the posting conditions for the server that can provide the advertisement content to the free advertisement display frame by the transaction control unit 812, and transmits the billing information to the server that provides the advertisement content. .

  The advertisement display frame data holding unit 807 of the advertisement transaction system 2 holds a specified advertisement display frame table 821, a free advertisement display frame table 822, and a placement condition table 823.

  The advertisement display frame data holding unit 807 holds data related to advertisement display frames of all websites provided in the ad network NA and the ad network NB. For example, identification information for identifying the advertisement display frame is attached to the advertisement display frame and managed. Identification information is also attached to the advertisement content displayed in the advertisement display frame.

  The regulated advertisement display frame table 821 includes a list of all the regulated advertisement display frames set for all websites provided in the ad network NA and the ad network NB, and information related to the advertisement content displayed in the regulated advertisement display frame. It is shown. For example, the website URL of the specified advertisement display frame, the display size of the specified advertisement display frame, the display position of the specified advertisement display frame on the website 1000, the usage fee, the usage period, the advertisement name provided in the specified advertisement display frame, the advertiser ... and so on.

  The free advertisement display frame table 822 includes a list of all free advertisement display frames set for all websites provided in the ad network NA and the ad network NB, and conditions of advertisement contents displayed in the free advertisement display frame. It is shown. For example, the website URL of the free advertisement display frame, the display size of the free advertisement display frame, the display position of the free advertisement display frame on the website 1000, the usage fee, and the like.

  The posting condition table 823 stores the posting conditions received from the server for advertising content.

(4-3) Description of Advertisement Display Frame Transaction Model In the advertisement transaction system 2 described as the present application example, the advertisement display frames 1301, 1302, 1303 and the like can be traded between the advertisement content providers. Below, two methods are demonstrated as an example of the transaction model of an advertisement display frame.

  In the advertisement transaction system 2 to which the advertisement distribution system 1 is applied, the transaction management server 80 is located at the position of the advertisement distribution servers 31 and 41 in FIGS. Can be determined in the following manner.

(4-3-1) Description of advertising transaction by the first advertisement display frame transaction model In the first advertisement display frame transaction model, according to the profile of the viewer of the website 1000 and the access history of the communication terminal of the viewer, This is a method of adding value to the advertisement display frames 1301, 1302, and 1303. Specifically, an advertisement provider who desires to provide an advertisement can use the advertisement display frame by paying an additional fee to the advertisement display frame when a viewer who meets a predetermined condition accesses the website 1000. The profile of the viewer who accesses the website 1000 and the access history of the communication terminal of the viewer can be acquired by the advertisement distribution system 1.

  FIG. 10 is a diagram for explaining an example of the free advertisement space table 812. The free advertisement display frame table 822 includes a list of all free advertisement display frames set for all websites provided in the ad network NA and the ad network NB, and conditions of advertisement contents displayed in the free advertisement display frame. It is shown.

  FIG. 12 is a diagram illustrating the posting conditions received by the posting receiving unit 811 and stored in the posting condition table 823.

  The advertisement provider a designates the following placement conditions for the advertisement display frame in which the standard fee of ¥ 0.80 specified by the identification information a001 is set. The advertisement content specified by the advertisement identification information XXXX1 is distributed to the distribution destination ad network NA with a distribution count of 3 times, an upper limit amount of ¥ 20 yen. In addition, the viewer (communication terminal) can send aaa. com is accessed, an additional amount of ¥ 0.10 is paid (condition 1). If the viewer (communication terminal) searches for the liquid crystal television within 3 days, an additional amount of ¥ 0.10 is paid (condition 2). If the viewer (communication terminal) is a man in his 30s, an additional amount of ¥ 0.10 is paid (condition 3).

  Further, the following placement conditions are specified for the advertisement display frame in which the standard fee of ¥ 0.80 specified by the identification information a002 is set. The advertisement content specified by the advertisement identification information XXXX2 is distributed to the distribution destination ad networks NA and B with a distribution count of 4 times and an upper limit amount of ¥ 20 yen. In addition, the viewer (communication terminal) can send aaa. com is accessed, an additional amount of ¥ 0.20 is paid (condition 1). If the viewer (communication terminal) searches for a car within two days, an additional amount of ¥ 0.20 is paid (condition 2). If the viewer (communication terminal) is a man in his 40s, an additional amount of ¥ 0.20 is paid (condition 3).

  The transaction control unit 812 assigns a free advertisement display frame to the server under the above-described placement conditions to the free advertisement display frame of the website 1000. Further, the billing control unit 813 creates billing information based on the posting conditions and transmits the billing information to the server that can provide the advertisement content to the free advertisement display frame by the transaction control unit 812.

  According to the first advertisement display frame transaction model, by applying the advertisement distribution system 1, targeted distribution of advertisement content with higher accuracy becomes possible. In addition, when a viewer (communication terminal) that meets the conditions desired by the advertisement provider accesses the website, the advertisement fee added within the range specified by the advertisement provider is set. An added value can be added to the advertisement display frame according to the request of the advertisement provider.

(4-3-2) Description of the advertising transaction by the second advertisement display frame transaction model In the second advertisement display frame transaction model, the free advertisement display frame of the advertisement display frames 1301, 1302, 1303. This is a method of granting the right to use to the advertisement provider in an auction format.

  In the free advertisement display frame table 822, the transaction management server 80 displays all free advertisement display frames set for all websites provided in the ad network NA and the ad network NB, and advertisements displayed in the free advertisement display frame. A list of content conditions is shown. For example, the website URL of the free advertisement display frame, the display size of the free advertisement display frame, the display position of the free advertisement display frame on the website 1000, the initial setting fee (start unit price), and the like are disclosed.

  The advertisement provider sets a bid for the opened free advertisement display frame by setting the profile of the accessing browser or the access history condition of the communication terminal of the browsing user. The profile of the viewer who accesses the website 1000 and the access history of the communication terminal of the viewer can be acquired by the advertisement distribution system 1.

  The advertisement provider competes for the right to use the free advertisement display frame with the advertisement provider who has input the same conditions. That is, the advertisement provider can use the advertisement display frame while bidding for the highest price.

  For example, it is assumed that the advertisement display frame 1301 is set as a free advertisement display frame and an initial setting fee of ¥ 0.01 is set. The initial setting fee for the advertisement display frame 1301 within two days, aaa. com, and the advertisement provider x who has set the condition that the viewer (communication terminal) searching for the LCD TV will place an advertisement with an upper limit of ¥ 0.20 is applicable if there are no other bidders The advertisement display frame 1301 can be used for ¥ 0.01 when a viewer (communication terminal) accessing the website 1000 accesses the website 1000.

  Assume that an advertisement provider y appears and bids ¥ 0.05. At this time, since the advertisement provider x has a higher price, the advertisement content of the advertisement provider x is displayed in the advertisement display frame 1301, but the billing amount is raised to ¥ 0.06.

  Furthermore, it is assumed that another advertisement provider z appears and bids ¥ 0.30. At this time, the right to use the advertisement display frame 1301 is given to the advertisement provider z. As described above, the advertisement provider can use the advertisement display frame 1301 while the highest price is given, and when the highest price is updated, the advertisement content of the highest priced advertisement provider is displayed. .

  According to the second advertisement display frame transaction model, by applying the advertisement distribution system 1, it is possible to target and distribute advertisement content with higher accuracy. In addition, when a viewer (communication terminal) that meets the conditions desired by the advertisement provider accesses the website, an expensive advertisement fee is set by the advertisement provider. An added value can be added to the advertisement display frame upon request.

  DESCRIPTION OF SYMBOLS 1, ... Advertisement distribution system 10 ... Computer network 20 ... Client terminal 30, 40 ... Web server 31, 41 ... Advertisement distribution server 32, 42 ... Advertisement DB, 51 ... Advertisement distribution management server 52 ... Access History database 80 ... Transaction management server 90 ... Advertisement distribution server 101, 102, 103 ... Content storage unit 111, 112, 113 ... Web page 201, 202, 203 ... Content storage unit 211, 212, 213 ... Web page, 801 ... control unit, 802 ... communication unit, 803 ... communication unit, 804 ... display unit, 805 ... storage unit, 806 ... audio output unit, 807 ... advertisement display frame data holding unit, 811 ... submission accepting unit, 812 ... Transaction control unit, 812 ... Free advertising space table, 813 ... Billing system , 821 ... Regular advertisement display frame table, 822 ... Free advertisement display frame table, 823 ... Delivery condition table, 1000 ... Website, 1100 ... Display region, 1200 ... Display region, 1301, 1302, 1303 ... Advertisement display frame, A , B ... Provider, NA ... Ad network, NB ... Ad network, NWa ... Domain name, NWb ... Domain name, SWa ... Server, SWb ... Server, Sa, Sb, Sx ... Script, x, y, z ... Advertisement offer Person

Claims (4)

An information delivery system for delivering second content to first content provided to a communication terminal connected to the network from a plurality of servers connected to the network and made mutually identifiable by identifiers in the network. And
An identification information generation server for generating terminal identification information for identifying the communication terminal in the communication terminal;
An access history storage device that stores an access history associated with the history of the first content accessed by the communication terminal and the terminal identification information;
A distribution server for distributing second content to be posted on the first content;
With
A predetermined ad network including a predetermined server included in the plurality of servers and the distribution server is configured;
The first content is set with a script that causes the communication terminal that has accessed the first content to execute processing for accessing the identification information generation server,
The identification information generation server
A command to connect a communication terminal accessed via the first content provided from the predetermined server to the distribution server and the generated terminal identification information are transmitted to the communication terminal. Has been
The distribution server
The second content is selected based on the terminal identification information acquired from the communication terminal accessed via the identification information generation server and the access history stored in the access history storage device, and the communication An information distribution system configured to be posted on first content provided from the predetermined server accessed by a terminal. An information collection server that collects the terminal identification information and an access history that is a history of the first content accessed by the communication terminal;
The information collection server generates terminal identification information for identifying the communication terminal, creates an access history in which the history of the first content accessed by the communication terminal is associated with the terminal identification information, and stores the access history storage Stored in the device,
The distribution server
The second content is selected based on the terminal identification information acquired from the communication terminal accessed via the identification information generation server and the access history stored in the access history storage device, and the communication The information distribution system according to claim 1, wherein the information distribution system places the first content provided from the predetermined server accessed by the terminal.   The information distribution system according to claim 1, wherein another ad network including another server included in the plurality of servers and another distribution server different from the distribution server is configured. An information delivery system for delivering second content to first content provided to a communication terminal connected to the network from a plurality of servers connected to the network and made mutually identifiable by identifiers in the network. And
An identification information generation server that generates first terminal identification information for identifying the communication terminal to the communication terminal;
A distribution server that generates second terminal identification information for identifying the communication terminal and distributes the second content to be posted on the first content;
An access history storage device that associates and stores an access history that is a history of the first content accessed by the communication terminal , the first terminal identification information, and the second terminal identification information;
With
A predetermined ad network including a predetermined server included in the plurality of servers and the distribution server is configured;
The first content provided from the predetermined server is generated in the identification information generation server and a first script that causes a communication terminal that has accessed the first content to execute a process of accessing the identification information generation server. A second script is set for causing the communication terminal that has accessed the first content to execute the process of transmitting the first terminal identification information to the distribution server;
The distribution server
Based on the first terminal identification information and the second terminal identification information acquired from the communication terminal, and the access history stored in the access history storage device, the second content is selected, and the communication terminal has accessed An information distribution system configured to be posted on the first content provided from the predetermined server .

Images