JP2002091852A - Access history acquiring method and information providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an access history acquiring method capable of acquiring the access history of a browser and to provide an information providing method for providing information or the like for efficiently preparing a home page. SOLUTION: When Web pages stored in servers 24 and 25 are displayed by a client 20, the information of these displayed Web pages and the information of time, when these Web pages are displayed for the client 20, are acquired. At such a time, a cookie peculiar for this client 20 is generated and by exchanging the cookie, the client 20 is specified. By totaling the information of Web pages the information of time thereof provided later, the reference history of the home page is acquired. Besides, when the personal information of the browser and attribute information 61 are provided, the access history related to such information 57 and 61 is acquired. Then, information for preparing the home page from the access history is provided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for acquiring a browsing history of a homepage viewer and an evaluation method using the same.

[0002]

2. Description of the Related Art In recent years, with the spread of the Internet, companies have opened and operated a homepage (an information image following a screen displayed first when accessing a server) for commercial purposes. In order to use the homepage effectively, the top page (URL of the homepage of the server)
(Uniform Resource Locato
r) the first web page that appears
It is necessary that the web page containing is perused by more viewers. For that purpose, it is important to investigate the tastes, trends, etc. of the viewers and create a homepage corresponding to this.

[0003]

Conventionally, however, since individual users are generally connected to the Internet by dial-up connection, the same IP (Internet) is used.
t Protocol) address, the viewer is not always the same. Therefore, even if the same viewer accesses the server at a later time, the server cannot be determined to be the same viewer, and the browsing history of the viewer cannot be recognized at all. As a result,
Alternatively, it is not possible to obtain information such as what characteristics an individual has a contract with, and to create a homepage for facilitating more contracts and the like.

Further, in order to increase the number of visits to homepages, hyperlinks to other websites such as banner advertisements have been made, and the homepages have been advertised on advertisement media such as newspapers. However, it has not been objectively evaluated whether or not this has actually helped increase the number of visits by the viewer. As a result, you may be advertising on other websites that have not contributed any additional traffic to your visitors,
It was completely unclear whether advertising expenses were actually being used effectively, that is, whether the website was efficient.

The present invention has been made to solve the above problems. Accordingly, the object is to provide a browsing history acquisition method capable of acquiring almost all browsing histories of homepage viewers without introducing an expensive analysis program and with little trouble for a homepage operator. It is an object of the present invention to provide an information providing method for providing a homepage operator with information for creating an efficient homepage by allowing more viewers to visit the homepage.

[0006]

Means for Solving the Problems In order to solve the above-mentioned problems, the invention according to the first aspect is directed to one of the predetermined web pages.
From the time when the client displayed the information, obtain the information on the web page displayed on the client and the information on the time at which the web page was displayed on the client, and collect them. Thus, the browsing history of the homepage is obtained.

[0007] Therefore, the web page displayed on the client and the display time are sequentially stored, and the web pages are totaled, whereby the personal information of the viewer who is browsing through the client is obtained independently of the acquisition. , The browsing history of the viewer can be obtained. Therefore, a browsing history can be obtained since the browsing person first visited the homepage, so that the preferences and trends of all browsing can be grasped from the beginning. In this way, to create a homepage that can be viewed by many viewers according to the tastes and trends of the viewers (“creation of homepage” in the present invention means to improve the existing homepage and create a new homepage). The same applies hereinafter, including creating another homepage).

According to a second aspect of the present invention, the web page is classified according to a predetermined criterion, and when one of the predetermined web pages is displayed by the client, the information of the web page displayed on the client and the information on the web page are displayed. Get information about when this web page was displayed to the client,
The browsing history of the browsing person is obtained by totaling according to the classification. Therefore, by classifying and totaling predetermined web pages for which the browsing history is to be acquired, the browsing history can be easily grasped at a glance, in addition to the effect of the first aspect. Therefore, it is possible to easily grasp the interest of the visiting visitor.

According to a third aspect of the present invention, in the browsing history acquisition method according to the first or second aspect, a cookie is generated so as to include an identifier corresponding to each of the clients, and the cookie is used. The client from which the information of the web page is obtained is specified. Therefore, even if the client has not accessed the homepage for a long time, it can be determined whether or not the client is the same client. Therefore, when the client accesses the homepage, the browsing history of the viewer can almost always be acquired.

According to a fourth aspect of the present invention, in the information providing method according to any one of the first to third aspects, after the personal information of the viewer is obtained, the browsing history is associated with the personal information. It is intended to be acquired. Therefore,
By associating the acquired personal information with the browsing history, it is possible to grasp what kind of person has followed what browsing history, and it is possible to classify the browsing history by focusing on certain personal information. For this reason, for example, it is possible to create a homepage that is particularly suited to the preferences and trends of a specific viewer, and to obtain information such as how to deliver mail to a specific viewer Becomes

According to a fifth aspect of the present invention, in the browsing history acquisition method according to any one of the first to fourth aspects, a display of the web page is requested from another website hyperlinked to the web page. When a predetermined web page is displayed on the client,
Information of the hyperlinked other website is acquired, and the browsing history is obtained based on this information. Therefore, since the browsing history at the time of reaching the homepage can be obtained, it is possible to grasp which route has reached the homepage. Therefore, it is possible to know an effective advertising medium or the like for many visitors to visit, and to create an efficient homepage.

According to a sixth aspect of the present invention, in the browsing history acquisition method according to any one of the first to fifth aspects, the information of the web page displayed in the description language document displaying the web page and At least one of information of other websites hyperlinked to the web page is described, and the information is transmitted from the client when the web page is displayed.

Therefore, the information of the displayed web page is acquired not when the web page is transmitted in response to the request from the client but when the web page is actually displayed on the client. Therefore, the web page is transmitted from the server, and the history of the transmitted web page can be automatically acquired. Therefore, there is no omission in acquisition of the history, and the browsing history can be acquired more reliably.

According to a seventh aspect of the present invention, in the browsing history acquisition method of the sixth aspect, the URL of the program stored in the server storing the information and the web page and Executing the program by causing a client to display a descriptive language document in which an image tag with a value identifying at least one of the other web pages is displayed,
The information is stored by this program. Therefore, when the web page is displayed, the information of the automatically displayed web page and the display time can be obtained, so that the browsing history of the viewer can be obtained almost completely. In addition, the browsing history of the viewer can be acquired only by a simple operation of adding the image tag to the current homepage.

According to the invention described in claim 8, the browsing history obtained by the browsing history acquisition method according to any one of claims 1 to 7 is totaled, and the browsing trend of the home page obtained from the browsing history is calculated. Based on this, information is provided to the operator of the homepage. Therefore, information can be provided by information actually obtained from the browsing history of a visitor who has visited the homepage. For example, a method for improving the homepage, e-mail adapted to the visitor who obtained personal information, etc. Can be provided to the operator of the homepage.

According to a ninth aspect of the present invention, in the information providing method according to the eighth aspect, by validating the browsing history, the validity of the configuration of the home page, the validity of the web page, and the hyperlink are provided. The information is obtained by evaluating at least one of the validity of another website and the degree of interest in the web page. Accordingly, the objective evaluation is performed based on an objective evaluation of at least one of the validity of the homepage configuration, the validity of the web page, the validity of another hyperlinked website, and the degree of interest in the web page. Information can be provided based on a global assessment.

[0017]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of a browsing history acquisition method and an information providing method using the same according to the present invention will be described below with reference to FIGS.

As shown in FIG. 1, a plurality of clients 20
Are connected to servers 22 to 27 of a plurality of companies via the Internet 21. The server 24 is hyperlinked (hereinafter simply referred to as a link) to a server 27 of a search site, and is linked to another server 26 by a banner advertisement. One or more (two in FIG. 1) servers 24 and 25 of the servers 22 to 27 are connected to the management center 30.
Is linked to.

Each of the servers 22 to 27 has a storage unit 2
Eight. The storage unit 28 stores WWW (Wor
HTM, which is the standard description language of ld Wide Web)
L (Hypertext Markup Langua)
ge) A plurality of web pages described by a document are stored.

The server 2 connected to the management center 30
The web pages stored in the storage units 28 of 4, 25 include:
An image tag 40 as shown in FIG. 3 (this is indicated by “IMG SCR =” in the HTML document) is inserted. Normally, the address of the URL where the image image is stored is described in the image tag 40. In the present embodiment, however, the URL (http: //www.m.・ ・
s. or. jp / progr0201) 42. Furthermore, following URL42 of this program,
A homepage identification argument 43, a web identification argument 44, and a navigation identification argument 45 are described.

The home page identification argument 43 is the HTM
An argument for identifying the server where the L document is stored,
The value 46 is set according to the server (for example, in the case of the server 24, “SERVER24” as shown in FIGS. 3 and 4). The web identification argument 44 is an argument for identifying the displayed web page, and according to each web page as shown in FIG. 2 (for example, MENU for the main menu of the top page).
The value 47 is set. Further, the navigation identification argument 45 is an argument for identifying another website just before reaching this homepage via a banner advertisement or a search engine, and the webpages constituting the homepage are shown in FIG. As described above, the value 48 is not set and is blank.

Also, as shown in FIG.
"WIDTH =" 1 "" and "HEIGHT
= “1” ”, the display screen is set to be displayed on one pixel. Furthermore, before the image tag 40,
Start tag of table (<TABLE in HTML document)
> 39) are described. However, the end tag of this table (</ TAB in the HTML document
LE>) are not described.

Further, the storage unit 28 of the server 24 linked to the server 26 or the server 27 stores, when a request for a web page of the server 24 linked from the respective server 26 or 27 is received, the client of the server 24. 20 stores a switching file (corresponding to a predetermined web page) to be transmitted. This switching file is a file that is transmitted immediately to the client 20 that has made a request for a web page via a link of the server 26 or 27 that is the link source. This is, as shown in FIG. 4, a meta tag (this is displayed as “meta” in the HTML document) at the head of the HTML document.
49 is inserted, and the top page of the servers 24 and 25 (in the case of the server 24, “http: //www.ho.
tel. or. jp / index. html "web page), and the top page is displayed within a few seconds after the switching file is displayed.

Further, immediately before the end of the body of the file, an image tag 40 is inserted. As described above, the image tag 40 describes the homepage identification argument 43, the web identification argument 44, and the navigation identification argument 45. However, the value 48 of the web identification argument 44
Indicates the link destination switching file "J
"PM26" and "JPM27" are described, and the navigation identification argument 45 has a value corresponding to each website (for example, as shown in FIG. SERVER 27) 48). As shown in FIG. 4, in this switching file, the display screen of the image tag 40 is set to one pixel, and the start tag 39 of the table without the corresponding end tag is described.

Also, the HTML document on the screen to which the personal information of the viewer is transmitted in a reservation, a questionnaire, etc., includes the information of the homepage and the information that the reservation was transmitted from the screen together with the transmission of the personal information. Is transmitted to the management server 31.

(Management Center 30) As shown in FIG. 1, the management center 30 includes a management server 31 and a browsing frequency storage unit 32.
, A transition storage unit 33, a detailed information storage unit 34, and a specific information storage unit 35, and the management server 31
To 35. The management server 31 stores the storage unit 3
It has a totaling unit 36 that totals the information from 2 to 35, and a cookie control unit 37 that generates a cookie and transfers the cookie.

As shown in FIG. 5, the browsing frequency storage unit 32 uses the terminal number 50 assigned to the client 20 as an index, the time 51 when the client 20 last accessed the management server 31, and the client 20
Stores the number of accesses 52 to the management server 31. The transition storage unit 33 stores the terminal number 50 as shown in FIG.
Is used as an index, the value of the homepage identification argument 43, the value of the web identification argument 44, and the value of the navigation identification argument 4
5 and the time 53 when these values were acquired. Therefore, the value 46 of the homepage identification argument 43
From the value of the web identification argument 44, the content of the web page in the home page can be obtained from the value 47 of the web identification argument 44, and immediately before the home page is reached from the value 48 of the navigation identification argument 45. The name of the web page that was being viewed can be obtained.

Detailed information storage unit 34 and specific information storage unit 3
5 is a terminal number 50 which is an identifier of the client 20.
Is used as an index, and personal information of a viewer who is browsing through the client 20 is stored. Of these, the detailed information storage unit 34 stores reliable personal information 57,
For example, as shown in FIG. 7, personal information 57 of a viewer obtained when a contract is made between the servers 24 and 25 and the client 20 via the Internet (for example, when making a reservation or applying for a member, etc.), Name, phone number, gender, date of birth, address, etc. are stored. Further, the detailed information storage unit 34 stores the personal information 5
The homepage name 54 that sent (for example, contracted) 7
And the registration date 58 when the personal information 57 was first obtained.
And the update date 59 when the personal information was updated to the latest information
Is stored. The detailed information storage unit 34
If the terminal number 50 and the homepage name 54 are the same and some personal information 57 is the same (for example, when both the e-mail address and the name are the same), it is determined that the information is the same viewer. Update to the latest information obtained.

In the specific information storage unit 35, attribute information 61 (for example, occupation, age, questionnaire question (for example, how often do you go 8, etc., are stored with the terminal number 50 as an index, and the specific information storage unit 35 stores the home page name 54 and the web page name 56 to which the attribute information 61 is transmitted. And a time 62 at which the attribute information 61 was transmitted to the homepage.

Next, the operation of the browsing history acquisition method and the information providing method will be described. (Initial setting) First, the server 2 connected to the management server 31 of the management center 30 before performing the browsing history acquisition method.
The start tag 39 and the image tag 40 of the table without the end tag are inserted into each HTML document that displays each web page stored in the storage unit 28 of the fourth or 25th storage unit. In this image tag 40, the value 46 of the homepage identification argument 43 is displayed as “SER” indicating each of the servers 24 and 25.
VER24 "and" SERVER25 ", and the value 47 of the web identification argument 44 is set to a value corresponding to the content 41 of each web page as shown in FIG. Further, the value 48 of the navigation identification argument 45 is set to a blank.

When a link is made to another web site, a switching file as shown in FIG.
These are stored in “www.hote” in the storage unit 28 of the server 24.
l. or. jp / jmp26 ”,“ www.hote
l. or. jp / jmp27 "is stored in a URL corresponding to each of the servers 26 and 27.

(First access to server 24)
The case where the client 20 is linked from the server 27 of the search site to the server 24 will be described with reference to FIG.

For example, it is assumed that a search for a sightseeing guide or the like is performed on a search site of the server 27, and a list of the search results is viewed by a viewer via the client 20. And
The part of the search result where the viewer is linked to the homepage of the server 24 (“A HR” in the HTML document)
EF = ”is selected and clicked. This link is
Since the file is “www.hotel.or.jp/jmp27”, a request for the switching file stored here is transmitted from the client 20 to the server 24 (step S1). Upon receiving this signal, the server 24 reads the source switching file stored in the storage unit 28 shown in FIG.
(Step S2).

The switching file is displayed on the client 20 (step S3). Since the switching file includes the image tag 40, the client 20 displays the image tag 4 when displaying the switching file.
0 (in the present embodiment, as shown in FIG. 4, “http: //www.m...
s. or. jp ") 42 is requested for the information stored therein. However, the URL 42 is a URL that stores a program “Progr0201” instead of image data. Therefore, the client 20
Transfers the value 46 of the homepage identification argument 43, the value 47 of the web identification argument 44, and the value 48 of the navigation identification argument 45 of the image tag 40 to this program and executes this program (step S4).

The browsing state of the client 20 is recorded by executing this program.
Hereinafter, description will be made with reference to FIG. This program is
The information of the value 46 of the homepage identification argument 43, the value 47 of the web identification argument 44, and the value 48 of the navigation identification argument 45 transmitted from the client 20 are received (step S50). Next, the information (http (Hypertext Trans
It is checked whether or not there is cookie information in the header portion of the “Fer Protocol” (step S51). In this case, the servers 24 and 25 connected to the management server 31
Is accessed for the first time, that is, the management server 31
When the user accesses for the first time, since there is no cookie information, the process proceeds to step S52. In this step S52,
The maximum number of terminal numbers 50 registered in the number-of-views storage unit 32 is searched (step S52). Then, the number obtained by adding 1 to this maximum number is set as a cookie and the cookie control unit 37
(Step S53). For example, if the maximum number of terminal numbers 50 registered in the browsing frequency storage unit 32 is “7”
If "7", a cookie including "78" is generated. Then, the process proceeds to step S54.

If the management server 31 of the management center 30 has already been accessed, the information of the cookie of the terminal number 50 set at that time is stored in the identification argument 43.
It is embedded in the http header of information of values 46 to 48 of の 45 and transmitted to the management server 31. In this case, since there is a cookie at the head of http, the process immediately proceeds from step S51 to step S54.

In step S54, the terminal number 50 obtained from the transmitted cookie information or the number of accesses 52 to the set terminal number 50 is stored in the browsing number storage unit 32.
Read from

Next, it is determined whether or not the access count 52 has been obtained from the browse count storage unit 32 (step S5).
5). At this time, when the management server 31 is accessed for the first time, since the terminal number 50 set as the cookie in step S53 is not yet in the browsing frequency storage unit 32, the access frequency 52 cannot be obtained from the browsing frequency storage unit 32. Therefore, the process proceeds to step S56, and the number of accesses 5
2 is set to 1 and the number of accesses 52 is registered in the number-of-views storage unit 32. If the management server 31 has been accessed in the past, the number of accesses 52 corresponding to the terminal number 50 is registered in the number-of-views storage unit 32. In addition, the access count 52 is updated (step S57).

Next, the received terminal number 50 of the client 20 or the terminal number 50 of the client 20 set in step S53, the values 46 to 48 of the identification arguments 43 to 45 transmitted from the client 20, and the current Is stored in the transition storage unit 33 (step S5).
8). Since this program is instantaneously processed, the time 53 stored in step S58 can be regarded as the time at which the information of the displayed web page is obtained.

Information that is not an image (hereinafter referred to as dummy data) is transmitted from the management server 31 to the client 2 as image data called by the image tag 40.
0 (step S59). The terminal number 50 set in step S53 is set as a cookie and transmitted to the http head portion of the dummy data.

While data is being exchanged with the management server 31 in this manner, ie, while the switching file is being displayed, the meta tag 49 in the switching file automatically causes the server 24 to top the server 24 as shown in FIG. A page request is transmitted (step S5). This allows server 2
4 reads the top page from the storage unit 28 of the server 24 and sends it to the client 20. Then, the top page is displayed on the client 20 (step S6).

Since the image tag 40 is also embedded in the HTML document of the top page, the client 20 requests the image data from the management server 31 of the management center 30 as described above, and the program is executed. Since the management server 31 has already been accessed at least once, the cookie of the terminal number 50 is included in the http header of the image data request transmitted from the client 20. Therefore, the management server 31 updates the number of accesses 52 corresponding to the terminal number 50 stored in the number-of-views storage unit 32 and stores the values 46 to 45 of the identification arguments 43 to 45 in the transition storage unit 33.
48 and the time 53 are recorded, and the dummy data is transmitted to the client 20 (step S7).

When the dummy data is transmitted to the client 20, the client 20 attempts to display the dummy data as image data called by the image tag 40, but since the data is not image data,
Normally, a mark indicating that there is no image data at the display position of the web page (for example, an image mark or an X mark that is partially broken and broken) is displayed. However, in the present embodiment, nothing is displayed on the web page because it is described after the table start tag without the end tag.
Note that a mark indicating that the image data does not exist may be displayed due to the nature of the browser used by the client 20 or due to some problem, but since the display screen is set to be displayed in one pixel, Even if it is displayed, the viewer hardly notices.

Note that, when the homepage is reached from the server 26 by the banner advertisement, the information of the web site or the like is obtained by the same operation. As shown in FIG. 11, by directly specifying the URL of the home page of the server 24,
Requested top page from server 24 (step S8)
In this case, in response to this, the server 24 reads the requested top page from the storage unit 28 and
0 (step S9). Then, in the client 20, the same operation as that after step S6 is performed, that is, the top page is displayed (step S10), a data request is transmitted to the management server 31, and the program is executed as described above. (Step S1
1). Then, when the management server 31 of the management center 30 is accessed for the first time, the dummy data is transmitted from the management server 31 to the client 20 together with the cookie generated by the management server 31. Step S58
If the management server 31 has been accessed at least once before, after the program is executed, a cookie is not set and only the dummy data is set to the client 20.
Sent to.

(Browsing of Other Web Pages) For example, FIG.
After the top page is displayed in step S6 shown in FIG. 11 and step S10 shown in FIG. 11, in order to browse other web pages of the home page, usually, as shown in FIG. The selected link destination is selected (step S11). Then, the request for the selected web page is transmitted to the server 24, and based on the request, the server 24 reads the web page from the storage unit 28 and transmits the web page to the client 20 (step S12). Then, in the client 20, the web page is displayed (step S13), and a request for image data is transmitted to the management server 31. Therefore, the program of the management server 31 is executed as described above, and the terminal number 50
The number of accesses 52, the value 46 of the homepage identification argument 43, the value 47 of the web identification argument 44, the value 48 of the navigation identification argument 45, and the acquisition time are stored in the transition storage unit 33 (step S14).

Thereafter, each time the client 20 requests another web page, steps S11 to S14 are performed.
Is performed. (Acquisition of personal information) Server 2 via client 20
It is assumed that a viewer browsing the homepage No. 4 wants to apply to the server 24 for, for example, accommodation reservation. In this case, as shown in FIG. 12, the client 20 specifies the link destination of the application screen (step S15) and requests the server 24 for the web page. In response to this request, the server 24 reads out the web page from the storage unit 28 and transmits the web page as described above (step S16). Next, the web page is displayed on the client 20 (step S17), and at the same time, the program described above is executed, and the values 46 to 48 of the identification arguments 43 to 45 of the image tag 40 embedded in the web page are changed. Stored in the transition storage unit 33 (step S1
8). After that, fill out the necessary information on the web page of the application screen where the viewer was displayed, such as the accommodation plan and the number of guests, the email address, address, name of the applicant, etc.,
Click the send button (step S19).

The application information is transmitted to the management server 31. At this time, the information of the web page is also transmitted to the management server 31. Then, these pieces of information are stored in the storage units 33 to 35 (Step S20).
However, this will be described with reference to FIG.

As shown in FIG. 13, the management server 31 receives the personal information transmitted from the client 20 and the information transmitted from the web page (step S30). The cookie of the terminal number 50 is included in the header part of http from which this information is transmitted. Therefore, first, the terminal number 50, the time at that time, the identification argument of the home page, and information that the web page has been transmitted (in the case of Japanese, the web page “YO001” as shown in FIG. 2). The value of the page identification argument) is stored in the transition storage unit 33.

Next, the transmitted personal information is stored in the detailed information storage unit 34 and the specific information storage unit 35. Before that, is the terminal number 50 already registered with the same homepage name 54? Is determined (step S3
2). If it has been registered, it is then determined whether some of the registered personal information 57 (for example, an e-mail address and name) is the same as the currently transmitted information (step S33). If the e-mail address and the name are the same, the other personal information 57 is overwritten and updated (step S34), and the process proceeds to step S36. In addition,
At the time of updating, the date when this personal information was acquired is stored as the update date.

If the terminal number 50 is not registered under the same home page name 54 or if it is registered but the e-mail address and the name of the personal information 57 are not the same, the obtained personal information is Registered in the storage unit 34 (step S35), and the process proceeds to step S36. At the time of this registration, the acquired date is stored as an update date and a registration date. In step S36, the terminal number 50,
Home page name 54, web page name 56, attribute information 6
1 and the time 62 at which the attribute information 61 was transmitted to the homepage.

As described above, at the same time that the management server 31 writes the personal information and the like in the storage units 33 to 35 in step S20, the client 2 sends the information to the client 2 by mail or the like.
0 to the client 2
The personal information is transmitted to the destination server 24 (step S21). Thereby, the server 24 acquires the contents of the application of the viewer of the client 20 and the personal information of the viewer.

The acquisition of the attribute information 61 such as a questionnaire is performed in substantially the same manner as the acquisition of the personal information 57 described above. However, since the information obtained through the questionnaire and the like is not reliable, the same terminal number 5
If the homepage name 54 is the same as 0 and the mail address and name are the same, an update is performed in step S34.
Is skipped, and the process proceeds directly from step S33 to step S36.

(Aggregation of Information) At a predetermined time (for example, at 5 o'clock every Sunday in the case of weekly aggregation), the aggregation unit 36 aggregates the data stored in each of the storage units 32-35. For example, as shown in FIG. 14, the browsing items and browsing times of the web page of the browsing person who browsed the home page via the client 20 from which the detailed information was obtained by the contract are totaled along with the horizontal axis. As a result, the transition of the homepage and the viewing time for each viewer can be obtained,
The degree of interest for each viewer can be obtained, and the browsing history of the viewer up to the contract can be obtained. Further, it is possible to obtain information on the visitors who have visited this homepage and made a contract.

For example, as shown in FIG. 2, if the classification is performed by attaching a classification symbol 63 according to the contents 41 of the web page, and a browsing history as shown in FIG. 15 is obtained accordingly. It is possible to know what type of page the viewer has viewed and for how long.

Further, as shown in FIG. 16, by summing up the browsing time of each web page, the validity of the page can be evaluated. That is, the web page that takes 2 to 3 minutes to perform the detailed reading is the most viewed time (the number in italics in FIG. 16 indicates that the number of people is the largest in the viewed time of each web page). If the page is browsed within 30 seconds by the viewer, the page is evaluated as having no validity.

In addition, as shown in FIG. 17, when the client 20 visits the home page, the linked other web sites and the number of times are counted. In FIG. 17, it can be seen that other websites used by many different viewers are helping to increase the number of viewers, and the effectiveness of other linked websites can be evaluated.

Further, as shown in FIG. 18, by taking the web page before the transition by the viewer on the vertical axis and the web page after the transition on the horizontal axis, how each web page in the home page is You can see whether to link.

As described above, tabulation is performed as shown in FIG. 14 to FIG. 18, and advice (information) such as the configuration of a homepage that is more accessible to more viewers is provided to the operator of the homepage.

According to the browsing history acquisition method and the information providing method using the same according to the above embodiment, the following features can be obtained. (A) In the present embodiment, from the time when the client 20 displays any of the web pages of the servers 24 and 25 connected to the management server 31, the web which is the information of the web page displayed on the client 20 The value 47 of the identification argument 44 and the time 5 when this web page was displayed
3 information is obtained. From this time, a cookie of the terminal number 50 unique to the client 20 is generated, and thereafter, the client 20 is specified by exchanging the cookie with the client 20. Then, the value 47 of the web identification argument 44, which is the information of the web page displayed on the client 20 thereafter, and the information of the time 53 when this web page was displayed are obtained.
After that, the information is totaled by the totaling unit 36 to obtain the browsing history of the viewer. Therefore, it is possible to grasp the tastes and trends of all viewers since visiting the homepage. As a result, it is possible to provide information that can create a homepage that can be viewed by many viewers and information that can perform services corresponding to each viewer.

(B) In the present embodiment, the web pages are classified according to the contents 41 of the web page as shown in FIG. 2, and the totaling unit 36 totals the data according to this classification as shown in FIG. Therefore, the browsing history for each content can be easily grasped at a glance, and the interest of the visiting visitor can be grasped.

(C) In this embodiment, the client 2
0 accesses the management server 31 of the management center 30, the terminal number 5 which is an identifier for each client 20.
0 was added. Therefore, when the management server 31 is accessed from the servers 24 and 25 connected to the management center 30, the client 20 is almost always accessed.
Can be determined as an access from the same viewer, that is, an access from the same viewer. Therefore, it is possible to almost always acquire the browsing history of the viewer.

(D) The terminal number 50, which is an identifier assigned to each client 20, is a number obtained by adding 1 to the maximum number of the existing terminal numbers 50. It can be easily attached to the client 20.

(E) In this embodiment, when the display of the web page is requested from the web sites of the servers 26 and 27 linked to the web page of the server 24, the switching file is displayed. Get the information of the website. Therefore, it is possible to obtain a browsing history when the user arrives at the home page, so that it is possible to know which route leads to the home page. Therefore, it is possible to know an effective advertising medium or the like for many visitors to visit, which can contribute to creating an efficient homepage.

(F) In the present embodiment, in the HTML document displaying the web page, the information of the web page displayed on the client 20 is used as the web identification argument 44 and other web pages hyperlinked to the web page. The information of the site is described as the navigation identification argument 45. Then, when the web page is displayed, such information is transmitted from the client 20. Therefore, when a wave page is sent from the server,
The information of the web page and other web sites can be automatically obtained. Therefore, it is possible to acquire information on a web page and other websites with almost no omission, so that the browsing history of the viewer can be grasped more reliably.

(G) In the present embodiment, the management server 31
, A value 47 of a web identification argument 44 for identifying a web page and a value 48 of a navigation identification argument 45 for identifying another web site are displayed as arguments to be passed to the program. The web page is displayed by the HTML document into which the image tag 40 is inserted. Therefore, client 2
By displaying 0, the program is automatically executed, and the information of the web page, the information of the website immediately before reaching the home page, and the time when the information was obtained can be automatically obtained by the program.
Therefore, the browsing history of the browsing person can be acquired almost completely.

(H) In the present embodiment, for the servers 24 and 25 that have already been created, the start page 3 of the table without the end tag is added to the web page stored therein.
9 and the image tag 40 are inserted to obtain the browsing history of the homepage. Therefore, the start tag 39 of the table without the end tag is added to the existing homepage
And the simple task of inserting the image tag 40,
The browsing history of the viewer can be easily obtained.

(I) In the present embodiment, from the time when one of the predetermined web pages is displayed by the client, the information of the web page displayed on the client and the time at which this web page is displayed on the client are displayed. I got the information and summed them up to get the browsing history of the homepage. By using this to improve the homepage, it is possible to create a homepage based on the browsing history of the visitors who actually visited, providing information for creating efficient and effective homepages can do.

(J) In the present embodiment, FIG.
As shown in (1), the obtained browsing history is associated with personal information. Therefore, it is possible to know what kind of person browsed the wave page with what kind of browsing history, and to classify the browsing history by focusing on certain personal information. For this reason, for example, it is possible to create a homepage that is particularly suited to the preferences and trends of a specific viewer, and to obtain information such as how to deliver mail to a specific viewer Becomes

(K) In this embodiment, based on the browsing histories obtained as described above, tabulation is performed as shown in FIG. 15 to determine which type of page has been viewed by all the visitors who have visited. You can grasp how long you browsed. Therefore, the evaluation of the validity of the web page and the validity of the configuration of the home page can be performed objectively. In addition, as shown in FIG. 16, by summing up the browsing times of each web page, it is possible to objectively evaluate the effectiveness of the page. Further, as shown in FIG. 17, the client 20 can evaluate the effectiveness of the linked other web pages by counting the linked other web pages and the number of times when the client 20 visits the home page. it can. That is, in order to efficiently obtain more viewers, it is possible to objectively determine on which website a banner advertisement or the like should be displayed, thereby reducing the cost of advertising and improving efficiency. And provide information for creating a homepage that matches the trend.

(L) In this embodiment, based on the browsing histories obtained as described above, totaling is performed as shown in FIG. Evaluation can be performed objectively. This makes it possible to provide information for creating a homepage suitable for the degree of interest of a viewer who is a contractor.

(M) In this embodiment, the browsing history of the visiting visitor is managed for each home page name, that is, for each of the servers 24 and 25. Therefore, it is rare that the information of the other homepage is provided to the operator of the other homepage by mistake.

(N) In this embodiment, at the same time as inserting the image tag 40 into the HTML document of the web page,
Before the image tag 40, a start tag 39 of a table having no end tag was inserted. Even if dummy data that is not image data is transmitted by the image tag 40, a mark indicating that image data cannot be displayed is not displayed because there is no end tag in the table. Therefore, the viewer hardly feels anxiety or discomfort.

(O) In the present embodiment, the image tag 4
The screen for displaying the image obtained according to 0 was set to one pixel. Therefore, even if a mark that is displayed because the image data has not been transmitted is displayed due to some problem, the display pixel is extremely small, so that the viewer can hardly discriminate. Therefore, it is possible to further reduce the possibility of giving the viewer anxiety or discomfort.

(P) In the present embodiment, when the personal information is acquired, even if the terminal number 50 is the same, the personal information 5
If the e-mail address and the name of 7 are not the same, they are registered in the detailed information storage unit 34. Therefore, when the same terminal is used by a plurality of persons, the personal information of the plurality of persons can be obtained.

(Modification) The above embodiment may be modified as follows. In the above embodiment, HTML is used as the description language. However, for example, HDML (Handheld Device)
e Markup Language) or Compac
The browsing history may be similarly obtained using a description language used in a mobile phone such as tHTML.

In the above embodiment, a plurality of servers 2
Although one management center 30 for acquiring the browsing history of the visitors who visited the web sites 4 and 25 is provided, for example, a person who operates a homepage has a plurality of servers and stores a webpage. The server may obtain the browsing history of the browsing user on a server different from the server on which the browsing is performed. A server 2 storing a web page in the management center
4, 25 may be provided. Further, the server storing the web page and the server for acquiring the browsing history may be the same.

In the above-described embodiment, the tabulation is performed as shown in FIGS. 14 to 18. However, the information of the web page and other websites and the time at which the information was obtained may be tabulated in other ways. For example, classification may be performed based on the answers to the questions stored in the specific information storage unit 35, and the classification may be performed.

In the above embodiment, the information provision for reconstructing the homepage from the browsing history of the viewer has been described. However, it is preferable to send an e-mail for providing other information, for example, a guide related to a web page with a high degree of interest of the viewer (for example, a new menu guide for a viewer interested in cooking such as a gourmet plan). Such advice, that is, information provision may be provided.

In the above embodiment, the detailed information storage unit 34 and the specific information storage unit 35 in which only the terminal number 50 is common information are used, but as shown by the dotted line in FIG. May be stored in the specific information storage unit 35 as well.

In the above embodiment, the image tag is
Although inserted immediately before the end of the HTML document, the same operation can be performed if it is described in the document. In the above embodiment, the browsing history and personal information of the visiting visitor are managed for each homepage. However, when the client 20 of a certain terminal number 50 accesses a plurality of servers 24 and 25 connected to the management server 31, information provision such as passing personal information obtained on a home page to an operator of another home page is also performed. It becomes possible.

Next, technical ideas other than those described in the claims which can be understood from the above-described embodiment and other examples will be described below together with their effects. (1) The information is stored in a server different from a server storing the web page.
7. The browsing history acquisition method according to any one of items 1 to 7.

Therefore, according to the browsing history acquisition method described in the item (1), the browsing history of the viewer can be acquired without storing an expensive analysis program in each of the servers storing the homepage. And the browsing history can be acquired at a lower cost. Also, even if the browsing history of all the visitors who have visited the homepage is acquired, there is almost no load on the server storing the webpage. A web page can be transmitted to many viewers, and as a result, the probability of having more viewers browse can be increased.

(2) In the client displaying the web page, a transition storage unit for sequentially storing the information of the displayed web page and the information of the display time, and totalizing the information from the transition storage unit A browsing history acquisition system, comprising:

Therefore, according to the browsing history acquisition system described in the item (2), the web page displayed on the client and the display time are sequentially accumulated, and the accumulated time is counted. The browsing history of the browsing user can be obtained irrespective of the acquisition of the personal information of the browsing user via the web browser.

(3) In the above (2), which has a cookie control unit for attaching a unique identifier to each client to each client, generating a cookie including this identifier, and transferring the cookie to and from the client. Browsing history acquisition system described.

Therefore, according to the browsing history acquisition system described in the item (3), the client is recognized through the identifier, so that even if the web page is displayed again at a time interval, the same result is obtained. Since the access is recognized from the client, the browsing history of the viewer can be obtained for a long time.

(4) Associating the information of the web page displayed on the client and the information of the display time obtained before obtaining the personal information of the viewer browsing via the client with the personal information. The browsing history acquisition system according to the above item (2) or (3), further comprising a personal information storage unit for storing the information.

Therefore, according to the browsing history acquisition system described in the item (4), the browsing history of the viewer who has obtained the personal information before obtaining the personal information can be obtained, and the trend regarding the browsing user can be obtained. More detailed information can be grasped.

(5) The personal information storage section has a detailed information storage section for storing detailed personal information and a specific information storage section for storing attribute information for specifying the individual within a certain range. The browsing history acquisition system according to any one of (2) to (4).

Therefore, according to the browsing history acquisition system described in the item (5), the reliable detailed personal information transmitted at the time of contract or the like, and the individual is identified within a certain range, that is, the anonymity By storing the attribute information with the attribute separately, it is possible to change the way of updating and managing it,
Reliable personal information can be managed more importantly.

(6) The browsing history acquisition system according to any one of (2) to (5), further including a browsing frequency storage unit for recording the number of times the home page is displayed on the client.

Therefore, according to the browsing history acquisition system described in the item (6), it is possible to grasp the interest of the viewer browsing through the client to the home page. Therefore, it is possible to grasp the browsing history based on the degree of interest in the home page.

(7) The program is executed by displaying, on a client, an HTML document in which an image tag in which the URL of the program and the value of an argument to be passed to the program are displayed is inserted. Program execution method.

Therefore, according to the program execution method described in (7), by displaying the web page, the program can be automatically executed in conjunction with the display.

(8) The browsing histories obtained by the browsing history obtaining method according to any one of claims 1 to 7 are totaled, and a homepage is created based on the browsing trend of the homepage obtained from the browsing history. How to create a homepage characterized by doing.

Therefore, according to the homepage creation method described in (8), the homepage is created from the browsing history of the viewers who have actually visited the homepage, thereby adapting to the tastes and trends of the visitors who have actually visited the homepage. It is possible to create a more efficient and effective homepage.

(9) By tabulating the browsing histories, the validity of the configuration of the home page, the validity of the web page, the validity of other hyperlinked websites, and the degree of interest in the web page are calculated. The homepage creation method according to the above mode (8), wherein the homepage is created by evaluating at least one of the homepages.

Therefore, according to the homepage creation method described in (9), a homepage can be created based on an objective evaluation, so that an efficient and more effective homepage can be created.

(10) The method for creating a homepage according to the above mode (9), wherein the homepage is created by associating the personal information of the viewer with the browsing history. Therefore, according to the method of creating a home page described in (10), the browsing history can be classified by focusing on certain personal information. You can create a homepage.

[0100]

As described above in detail, according to the browsing history acquisition method according to any one of claims 1 to 7, it is possible to grasp the tastes and trends of all the visitors who have visited the homepage. Can create a homepage that can be viewed by many viewers.

According to the information providing method of the eighth and ninth aspects, it is possible to create a homepage based on the browsing history of a visitor who has actually visited, so that an efficient and effective method is provided. It is possible to provide information for creating a homepage and information such as what kind of business guidance should be sent to the viewer.

[Brief description of the drawings]

FIG. 1 is a schematic diagram showing an overall configuration of a system in which a browsing history acquisition method according to an embodiment of the present invention is used.

FIG. 2 is a correspondence table between web page contents, arguments and classification symbols.

FIG. 3 is an HTML document for displaying a web page.

FIG. 4 is an HT for displaying a server switching file.
ML document.

FIG. 5 is a configuration diagram showing data stored in a number-of-views storage unit.

FIG. 6 is a configuration diagram showing data stored in a transition information storage unit.

FIG. 7 is a configuration diagram showing data stored in a detailed information storage unit.

FIG. 8 is a configuration diagram showing data stored in a specific information storage unit.

FIG. 9 is a flowchart for explaining an operation when a web page is reached from another linked web page.

FIG. 10 is a flowchart illustrating the operation of a program that acquires a browsing history of a client.

FIG. 11 is a flowchart illustrating an operation of acquiring information of a web page.

FIG. 12 is a flowchart illustrating an operation of acquiring personal information of a viewer.

FIG. 13 is a flowchart illustrating an operation of storing personal information of a viewer.

FIG. 14 is a tabulation diagram in which information of a web page of a viewer and the time when the information is displayed are tabulated.

FIG. 15 is a tabulated diagram in which the contents of web pages are classified, and the browsing histories of almost all the visited visitors are tabulated according to the classification.

FIG. 16 is a tabulation diagram in which the contents of a web page and the browsing time are tabulated.

FIG. 17 is a tally chart summarizing the number of visits from which linked web pages.

FIG. 18 is a tabulation diagram in which the contents of the transition source and transition destination web pages are tabulated.

[Explanation of symbols]

20 client, 24, 25 server, 40 image tag, 42 URL of program, 44 web identification argument, 45 navigation identification argument, 47, 48 value,
50: terminal number as an identifier; 53: time when a web page was displayed; 57: personal information; 61: attribute information.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 504 G06F 17/60 504

Claims (9)

[Claims] 1. When a client displays one of predetermined web pages, the client is identified,
In addition to obtaining information on the web page displayed on the client and information on the time at which the web page was displayed on the client, the browsing history of the home page is obtained by totaling these. Browsing history acquisition method. 2. Classifying the web page according to a predetermined criterion, from the time when the client displays one of the predetermined web pages, to the information of the web page displayed on the client and the display of the web page on the client. A browsing history acquisition method, wherein the browsing history of the browsing user is obtained by obtaining the information of the time that has been performed and totaling according to the classification. 3. The client according to claim 1, wherein a cookie is generated so as to include an identifier corresponding to each of the clients, and the cookie is used to specify a client from which the information of the web page has been obtained. The browsing history acquisition method described in. 4. The browsing history acquisition method according to claim 1, wherein after the browsing person's personal information is acquired, the browsing history is acquired in association with the personal information. 5. When a display of the web page is requested from another web site hyperlinked to the web page, a predetermined web page is displayed on the client, and the other web page linked to the hyper link is displayed. The browsing history acquisition method according to any one of claims 1 to 4, wherein information on the website is obtained, and the browsing history is obtained based on this information. 6. A description language document displaying the web page, wherein at least one of information of the displayed web page and information of another web site hyperlinked to the web page is described, The browsing history acquisition method according to any one of claims 1 to 5, wherein the information is transmitted from the client when the web page is displayed. 7. An image tag displaying a URL of a program stored in a server storing the information and a value for identifying at least one of the web page and the other web page as an argument to be passed to the program. 7. The browsing history acquisition method according to claim 6, wherein the program is executed by displaying a description language document into which a document is inserted, and the information is stored by the program. 8. A browsing history obtained by the browsing history acquisition method according to any one of claims 1 to 7, and the management of the homepage is performed based on a browsing trend of the homepage obtained from the browsing history. An information providing method characterized by providing information to a person. 9. Aggregating the browsing history, at least the validity of the configuration of the home page, the validity of the web page, the validity of another hyperlinked website, and the degree of interest in the web page. 9. The information providing method according to claim 8, wherein said information is obtained by performing an evaluation on one.