JP5407494B2 - Content distribution service system, method and program - Google Patents

Description

  The present invention relates to a content distribution service system, method, and program for providing a video content distribution service.

  In recent years, services for distributing video content in various forms (live, VOD, download, etc.) have been devised. In addition, distribution services are becoming active toward the development of next-generation networks (NGN). Content distributed in such a service includes advertising content according to the distribution form.

  For example, Patent Document 1 describes a system that distributes advertising content together with content that a user wants to view.

JP 2007-080158 A

  In the content distribution system as described above, content distribution in various viewing modes is possible, but among these viewing modes, live viewing includes advertisements. This is because in the case of viewing live, the viewer also views the advertisement at the same time, so the effect of the advertisement is high.

On the other hand, regarding download viewing, since it is not known when the user views the downloaded content, it is common not to include advertisements.
It has been desired by the industry to realize a mechanism capable of increasing the viewing opportunity of advertisement video in consideration of the different properties in the form of content distribution.

  The present invention has been made in view of the above problems, and provides a content distribution service system, method, and program for increasing the viewing opportunity of advertisement video in a service for distributing content capable of various viewing modes. With the goal.

In order to achieve the above object, a content distribution service system according to the first aspect of the present invention provides:
A content distribution means for distributing content according to either a distribution form including an advertisement or a distribution form not including an advertisement according to a user's selection ;
Viewing status information acquisition means for acquiring viewing status information of the distributed content;
Determination means for determining whether an advertisement included in the distributed content is viewed based on the acquired viewing status information;
Point granting means for granting points based on the determination result of the advertisement viewing;
When the content distributed to the user by the distribution mode including the advertisement is distributed to the user by the distribution mode not including the advertisement, the content distribution is provided with a discount corresponding to the point given by the point granting unit. Discount means
It is characterized by providing.

The content distribution service method according to the second aspect of the present invention is:
A content distribution step of distributing content according to either a distribution form including an advertisement or a distribution form not including an advertisement according to a user's selection ;
Viewing status information acquisition step for acquiring viewing status information of the distributed content;
A determination step of determining whether an advertisement included in the distributed content is viewed based on the acquired viewing status information;
A point granting step for granting points based on the judgment result of the advertisement viewing;
When the content distributed to the user by the distribution mode including the advertisement in the content distribution step is distributed to the user by the distribution mode not including the advertisement, a discount corresponding to the point granted in the point granting step is distributed. Discount steps to be
It is characterized by providing.

A program according to the third aspect of the present invention is stored in a computer.
A content distribution step of distributing content according to either a distribution form including an advertisement or a distribution form not including an advertisement according to a user's selection ;
Viewing status information acquisition step for acquiring viewing status information of the distributed content;
A determination step of determining whether an advertisement included in the distributed content is viewed based on the acquired viewing status information;
A point granting step for granting points based on the judgment result of the advertisement viewing;
When the content distributed to the user by the distribution mode including the advertisement in the content distribution step is distributed to the user by the distribution mode not including the advertisement, a discount corresponding to the point granted in the point granting step is distributed. and the discount steps to take, Ru to the execution,
And wherein a call.

  ADVANTAGE OF THE INVENTION According to this invention, the content delivery service system, method, and program which aim at the increase in the viewing opportunity of an advertisement image | video can be provided.

It is a figure which shows the whole structure of the content delivery service system which concerns on embodiment of this invention. It is a functional block diagram of the delivery management server in the content delivery service system of FIG. It is a figure which shows the example of the screen displayed on the display apparatus of the receiver in the content delivery service system of FIG. It is a sequence chart for demonstrating delivery of the content by live viewing. It is a sequence chart for demonstrating delivery of the content by download.

Hereinafter, a content distribution service system according to an embodiment of the present invention will be described with reference to the drawings.
As shown in FIG. 1, the content distribution service system 1 includes a receiver 10 and a distribution management server 20, which are connected by a network 30 such as a LAN or the Internet.

  The receiver 10 is a terminal device for receiving and viewing content, and includes a general computer such as a personal computer.

  Since the configuration is general, it is not illustrated, but a control unit including a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), etc., and a memory including a hard disk device, etc. A display unit including a liquid crystal display, an input unit including a keyboard and a mouse, and a communication control unit including a NIC (Network Interface Card), a router, a modem, and the like.

  The control unit of the receiver 10 executes a program or the like stored in the storage unit, requests distribution of the content from the distribution management server 20, and performs processing for viewing the content.

  In the case of live viewing, time shift viewing, and on-demand viewing, the receiver 10 receives content and sequentially reproduces the received content. In this reproduction process, the receiver 10 transmits the viewing status (information indicating that this part is currently being reproduced) to the distribution management server 20 every predetermined time.

  In the case of download viewing, the receiver 10 receives the content, stores it in the storage unit, and reproduces it in response to a reproduction instruction input by the user.

  The distribution management server 20 includes a control unit configured by a CPU, a ROM, a RAM, and the like, a hard disk device, and the like, and a storage unit that stores an operation program to be executed by the control unit and various data necessary for processing. And a communication unit including a communication device such as a NIC, a router, or a modem.

  FIG. 2 illustrates a functional block diagram of the distribution management server 20. The control unit of the distribution management server 20 reads and executes an operation program or the like stored in advance in the storage unit, thereby logically operating the viewing history management unit 22, the content distribution unit 23, the viewing check unit 24, the charging processing unit 25, and the like. Realize.

The viewing history management unit 22 generates and stores a viewing history 26 for each user. The viewing history 26 includes information such as viewed content, viewing start time, end time, and the like for each viewing mode.
In response to the viewing request received from the receiver 10, the content distribution unit 23 reads the requested content 27 from the storage unit and distributes it to the request source. At that time, the content 27 may be obtained from another computer (not shown).

  When the viewing request received from the receiver 10 indicates live viewing, the viewing check unit 24 determines whether the advertisement has been reproduced based on viewing status information transmitted from the receiver 10 every predetermined time. Each time an advertisement is played, a viewing point is given.

  Specifically, information on the position (advertisement position) where the advertisement is sandwiched with respect to the content being viewed is acquired from the advertisement-related information 28 stored in the storage unit, and the playback position of the content in the receiver 10 Is passed through the advertisement position, and a predetermined point (for example, 10 points) is added to the viewing point of the content of the user every time the advertisement position passes.

  In response to a viewing request from the receiver 10, the charging processing unit 25 performs processing for subtracting the viewing amount of the content from the user's account.

  Specifically, the viewing amount is specified from the content ID and the viewing mode with reference to the viewing amount table (not shown) stored in the storage unit. At this time, it is checked whether or not the user owns the viewing point for the viewing content with reference to the viewing point table 29, and if there is a point, the viewing amount is discounted according to the point value.

  Then, a settlement request for withdrawing the viewing amount from the user's account is transmitted to a predetermined computer (such as a computer that manages the user's account). When the distribution management server 20 manages the user account, the viewing amount may be subtracted from the user account.

  Next, the processing operation of the content distribution system according to the present embodiment will be described.

First, the processing operation when a user performs live viewing on a certain content A will be described.
The display device of the receiver 10 displays an operation screen as shown in FIG.

  In the illustrated example, buttons 11 and 21 for selecting contents A and B, buttons 12 and 13 for selecting live viewing or download viewing, and the like are displayed. On this screen, the user performs an operation of selecting live viewing of the content A by clicking the buttons 11 and 12.

Then, as shown in FIG. 4, the receiver 10 transmits a distribution request to the distribution management server 20 (step S1).
When receiving the distribution request, the distribution management server 20 reads the content A from the storage unit and distributes it to the receiver 10 (step S2).

During the live viewing of the content A, the receiver 10 reports the current reproduction position to the distribution management server 20 every predetermined time (step S3).
The distribution management server 20 checks whether or not the playback position has passed the advertisement position (step S4).

And points are added every time it passes through each advertisement position.
For example, it is assumed that there are 10 advertisement positions, and 10 points are added each time each position is passed.
Then, if everything passes, the total is 100 points.

  The total points are stored in the viewing point table 29.

  Next, a processing operation when a user who views content A lively likes the content and downloads it will be described.

The user selects the download of the content A by clicking the buttons 11 and 13 on the screen shown in FIG.
Then, the receiver 10 transmits a download request to the distribution management server 20 (step S11).

  Upon receiving this request, the distribution management server 20 distributes the content A to the receiver 10 by downloading (step S12).

  Then, the distribution management server 20 refers to the viewing point table 29 to check whether the user is viewing the content A live and the points are accumulated. For example, if 100 points are accumulated, 100 yen is subtracted from the amount of content A as 1 yen per point.

  If download viewing is performed after live viewing of the same content in this way, download viewing is reduced from, for example, 300 yen to 200 yen by 100 points (100 yen) acquired by live viewing. It will be the same as the amount of money when viewing without downloading.

  Therefore, it is advantageous for the user to download and view the content after trying it through live viewing, so that the use of live viewing can be promoted. As a result, it is possible to increase the viewing opportunities for the advertisement video included in the live viewing.

The present invention can be variously modified and applied.
For example, the case of performing download viewing without live viewing and the case of performing download viewing after live viewing may not be the same amount, and the latter may be a discount amount. As a result, since the viewer gains by live viewing, the use of live viewing can be further promoted, and the advertising effect can be further enhanced. In this case, if the content provider can obtain a high advertising fee from the advertiser, the content provider can compensate for the discount.

  The system of the present invention can be realized using a normal computer system, not a dedicated system. For example, the distribution management server 20 or the like is stored by distributing a program for executing the above-described operation in a computer-readable recording medium (FD, CD-ROM, DVD, etc.) and installing the program in the computer. May be configured. Alternatively, it may be stored in a disk device of a server device on a network such as the Internet and downloaded to a computer, for example.

  In addition, when the OS realizes the above functions by sharing the OS or jointly with the OS and the application, etc., only the part other than the OS may be stored and distributed in the medium, or may be downloaded to the computer. Good.

DESCRIPTION OF SYMBOLS 1 Content distribution service system 10 Receiver 20 Distribution management server 22 Viewing history management part 23 Content distribution part 24 Viewing check part 25 Charge processing part 26 Viewing history 27 Content 28 Advertisement related information 29 Viewing point table 30 Network

Claims (5)

A content distribution means for distributing content according to either a distribution form including an advertisement or a distribution form not including an advertisement according to a user's selection ;
Viewing status information acquisition means for acquiring viewing status information of the distributed content;
Determination means for determining whether an advertisement included in the distributed content is viewed based on the acquired viewing status information;
Point granting means for granting points based on the determination result of the advertisement viewing;
When the content distributed to the user by the distribution mode including the advertisement is distributed to the user by the distribution mode not including the advertisement, the content distribution is provided with a discount corresponding to the point given by the point granting unit. Discount means
A content distribution service system comprising: The point giving means stores the given points in association with the content viewed by the user,
The discount means determines whether the point grant means stores a point associated with the content when the content distribution means distributes the content to a user in a distribution form that does not include an advertisement, and corresponds to the content When it is determined that the attached points are stored, a discount corresponding to the points is given to the content distribution.
The content distribution service system according to claim 1. The viewing status information acquisition means acquires the current playback position of the distributed content,
The determination means determines whether or not the reproduction position acquired by the viewing status information acquisition means has passed each advertisement position included in the content being reproduced, and an advertisement at the advertisement position determined to have passed It is determined that it has been viewed.
The content distribution service system according to claim 1 or 2, characterized by the above. A content distribution step of distributing content according to either a distribution form including an advertisement or a distribution form not including an advertisement according to a user's selection ;
Viewing status information acquisition step for acquiring viewing status information of the distributed content;
A determination step of determining whether an advertisement included in the distributed content is viewed based on the acquired viewing status information;
A point granting step for granting points based on the judgment result of the advertisement viewing;
When the content distributed to the user by the distribution mode including the advertisement in the content distribution step is distributed to the user by the distribution mode not including the advertisement, a discount corresponding to the point granted in the point granting step is distributed. Discount steps to be
A content distribution service method comprising: On the computer,
A content distribution step of distributing content according to either a distribution form including an advertisement or a distribution form not including an advertisement according to a user's selection ;
Viewing status information acquisition step for acquiring viewing status information of the distributed content;
A determination step of determining whether an advertisement included in the distributed content is viewed based on the acquired viewing status information;
A point granting step for granting points based on the judgment result of the advertisement viewing;
When the content distributed to the user by the distribution mode including the advertisement in the content distribution step is distributed to the user by the distribution mode not including the advertisement, a discount corresponding to the point granted in the point granting step is distributed. and the discount steps to take, Ru to the execution,
Program which is characterized a call.

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