KR101151883B1 - On line music source providing system - Google Patents

Abstract

The present invention relates to a system for providing an online sound source in a free or discounted manner in exchange for visual advertisement exposure, guaranteeing the exposure of the visual advertisement while providing the sound source and the visual advertisement, By effectively matching the advertisement delivery schedule, there is an excellent effect of increasing the satisfaction of the advertiser by guaranteeing the exposure of the advertisement while providing the user with a free or discounted high quality sound without deterioration or auditory disturbance. In addition, by providing a sound source selected by the user connected to the online method together with the visual advertisement, the advertisement is exposed together when the sound source is played, and the advertisement is compared by periodically comparing the screen of the advertisement provided with the user screen when the sound source is played. When the screen is exposed below the preset level, the playback of the sound source is paused. If the user only exposes the corresponding advertising area, the sound source can be played without disturbing the user's other work, thereby improving the user's satisfaction. have.

Description

Online music source providing system {On line music source providing system}

The present invention relates to an online sound source providing system, and more particularly, to a system for providing an online sound source in a free or discount manner in exchange for visual advertisement exposure.

As interest in copyright has increased, various surveillance and detection technologies have emerged to prevent unauthorized use of content containing video or sound recordings, and the use of content containing video and sound recordings has been greatly reduced due to frequent legal responses. As a result, it is common to pay a corresponding cost for using the content.

In recent years, various business models have emerged to utilize various contents, such as a system that charges appropriate costs for using contents, a system that allows various contents to be used at a predetermined cost for a predetermined time, and predetermined contents in exchange for providing specific advertisements. Representative systems such as to enable the use of.

Among these, systems that provide free access to a given content or service in exchange for exposure to the advertisement are being presented in various forms or services, and most of them are exposed to advertisements similar to the content or service provided. In return, the content or service can be used free of charge.

For example, when an SMS or MMS advertisement is received through a mobile communication terminal, the SMS or MMS advertisement can be used free of charge, or when a video content is selected, a video advertisement can be watched before or after the corresponding content is played.

However, most of these methods provide advertisements having a similar form as an extension of the content or service providing environment.

Recently, in the case of music that has been rapidly paid due to various regulations and DRM policies, it is possible to manually use online music that others install or distribute in euros, but there are not many places where users can freely select their own music.

 In particular, in the case of such a sound source, since the provision environment has a limited use environment of hearing, it is difficult to effectively provide a service that allows the use of free advertisement in exchange for an advertisement.

For example, if the target audience is a video, you can use the method of providing the advertisement in the same environment before or after. However, in the case of sound recording, if you insert the advertisement in the same environment before or after the advertisement, In addition to being low in sound quality, the number of insertable advertisements is small, and the service itself is difficult to avoid from the user's point of view.

Even if the visual advertisement is provided when the sound source is provided, the user wants to be limited to the acoustic sound so that the visual advertisement is not exposed (for example, switching the service to a background state or other activation). This service can be used as a screen hidden in a closed window, thereby reducing the advertising effect. As a result, advertisers' dissatisfaction increases or interest in advertisements decreases, making it difficult to generate profits from providing services.

In addition, when using a method of providing an advertisement during the time that the sound source is provided, its playback time is different for each sound source, it is difficult to exactly match the advertisement provided for a predetermined time. For example, if the advertisement is not matched according to the sound source, the provision of the sound source is terminated in the middle of the advertisement or the situation is repeated unnecessarily, and thus the advertisement efficiency is lowered and it is difficult to settle the advertisement cost.

Accordingly, there is a demand for a new online sound source providing system that can provide a sound source in the form desired by a user in exchange for watching an advertisement, while enhancing an advertisement effect.

An object of the embodiments of the present invention for improving the above-mentioned problems is to ensure the exposure of the visual advertisement while providing the sound source and the visual advertisement in an online manner, and to effectively match the variable sound playing schedule and the advertisement providing schedule according to the user's selection It is to provide an online sound source providing system to enhance the advertising effect without inconvenience.

To this end, embodiments of the present invention provide a sound source selected by a user connected to the online method with a visual advertisement so that the advertisement is exposed together when the sound source is played, and the user screen and the screen of the advertisement provided periodically during the sound source playback. Compared with the above, when the advertisement screen is exposed to a predetermined level or less, the playback of the sound source is suspended so that both the audio source and the visual advertisement are provided together, while providing an online sound source providing system that can guarantee the exposure of the visual advertisement. do.

In addition, embodiments of the present invention selects the advertisement in consideration of the playback time of the various sound sources and the advertisement time to be provided at the time of playing the sound source, and the adjustable schedule of the sound source playback schedule to match the advertisement providing schedule and the sound source playback schedule It is an object of the present invention to provide an online sound source providing system that effectively adjusts an area so that advertisements and sound sources can be effectively corresponded.

In order to achieve the above object, an online sound source providing system according to an embodiment of the present invention provides an online sound source that provides visual advertisements together with at least one sound source selected by a user connected to a service server through a user terminal. A system comprising: a playback unit operating in the user terminal and receiving a sound source and visual advertisement information provided from the service server and providing a visual advertisement together with the sound source reproduction; The mobile terminal is configured to interoperate with the playback unit, and compares the entire screen of the user terminal with the visual advertisement image provided by the playback unit at a corresponding timing at a preset timing when the sound source is played back. An advertisement exposure checking unit for determining whether to play the sound source of the playback unit or whether to force the exposure of the playback unit; Determine an advertisement providing schedule according to a playing schedule of the sound source selected by the user, and adjust an adjustable schedule area among the sound source playing schedule and the advertisement providing schedule according to the advertisement providing schedule to provide a sound source and an advertisement to the online connected playback unit; The service server is provided.

The playback unit may be an application or a widget having a web browser, an online access function, and the advertisement exposure confirming unit may be downloaded or installed when the playback unit is operated as an additional component that is configured or interoperable inside the playback unit.

The advertisement exposure checking unit comprises: a screen capture unit which captures the entire screen of the user terminal at a preset timing; An advertisement image acquisition unit obtaining an advertisement image provided by the playback unit at the timing; Compare the advertisement image of the advertisement image acquisition unit with the entire screen of the terminal captured by the screen capture unit to determine the degree of exposure of the advertisement image, and request playback or pause of the sound source to the playback unit, or according to the result. It may be made including an advertisement exposure determination unit for forcibly exposing the wealth.

The service server provides a sound source according to a sound source playback schedule and a user's playback operation information according to one or more sound sources selected through a user interface and a selection order and a playback method of the sound source, and provides an advertisement with an advertisement provision schedule set accordingly. A service provider; A sound source information management unit extracting sound source reproduction schedule information of the sound source service providing unit and sound source reproduction operation information of the user; An advertisement information manager configured to manage advertisement information including priority and play time for individual advertisements and advertisement exposure information for each advertisement; According to the sound source reproduction schedule information provided by the sound source information management unit and the advertisement provided by the advertisement information management unit according to the reproduction operation information of the user to generate an advertisement providing schedule and provide it to the sound source service provider, the advertisement providing schedule And an advertisement scheduler for providing the advertisement exposure information according to the advertisement information management unit.

The online sound source providing system according to the embodiment of the present invention guarantees the exposure of the visual advertisement while providing the sound source and the visual advertisement, and freely or discounts the level to the user by effectively matching the variable sound play schedule and the advertisement providing schedule according to the user's selection. By providing a high-quality sound source without deterioration or auditory disturbance, there is an excellent effect that can increase the satisfaction of advertisers by guaranteeing the exposure of the advertisement.

The online sound source providing system according to an embodiment of the present invention provides a sound source selected by a user connected through an online method together with a visual advertisement so that the advertisement is exposed together when the sound source is played, and the user screen is periodically provided when the sound source is played. By comparing the screens of the advertisements, if the advertisement screen is exposed to a predetermined level or less, the playback of the sound source is paused. One effect is to increase your satisfaction.

The online sound source providing system according to an embodiment of the present invention selects an advertisement in consideration of a play time of various sound sources and an advertisement time to be provided at the time of playing a sound source, and the sound source playing schedule for matching an advertisement providing schedule with a sound source playing schedule. It is possible to effectively match the advertisement and the sound source by adjusting the adjustable schedule area, thereby allowing the user to select the sound source or the operation during playback, thereby providing a smooth sound source and effective advertisement exposure.

1 is an example of a playback unit for providing an advertisement and a sound source according to an embodiment of the present invention.
2 is a block diagram of an online sound source providing system according to an embodiment of the present invention.
3 is a block diagram of a playback unit according to an embodiment of the present invention.
4 is a block diagram of an advertisement exposure confirming unit according to an embodiment of the present invention.
5 is a conceptual diagram illustrating an operation method of the advertisement exposure confirming unit according to an embodiment of the present invention.
6 is a configuration diagram of a service server according to an embodiment of the present invention.
7 is an example of a sound source schedule and an advertisement schedule according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings.

First, FIG. 1 is an example of a playback unit 10 for providing an advertisement and a sound source according to an embodiment of the present invention, and the illustrated example is a playback unit 10 provided through a web browser operated in various types of user terminals. An example of this is shown. Of course, it may also be configured in the form of a dedicated application (including an application running on a smartphone or a feature phone or a program running on a personal computer (PC)) having a widget or an online connection function rather than a web browser. to be.

The playback unit 10 basically receives and plays a sound source and an advertisement from a service server connected online by downloading or streaming, and for this purpose, an advertisement providing region 11 for providing an advertisement and a sound source reproduction region for reproducing a sound source ( 12), the sound source playback area 12 may be similar to the configuration of a general sound source player capable of a playback operation or a sound source selection. Meanwhile, if necessary, the function of changing the sound source playback position during the playback operation of the sound source playback area 12 may be configured to change the playback position only in the advertisement unit according to the corresponding advertisement.

The user may access a service server or a web site provided by the service server, select one or more sound sources, and select a general sound source and a reproduction method to play the sound sources sequentially or randomly.

2 is a block diagram of an online sound source providing system according to an embodiment of the present invention. As shown in FIG. 2, various types of online connectable terminals including a personal PC 20 or a portable terminal 30 are described. The service server 50 which provides all the terminals capable of configuring and operating the unit 10 and the sound source and the advertisement selected to the terminal connected through the communication network 40 together with the advertisement based on the sound source control schedule according to the user's selection. It includes. The service server 50 may configure a sound source database 51 and an advertisement database 52 inside and outside thereof.

A user may access the service server 50 using the online access terminals 20 and 30 to select one or more desired sound sources to generate a sound source playlist, and the service server 50 may generate the sound source playlist. While the sound source is extracted from the sound source database 51 and provided in a streaming or download manner, the advertisement database 52 provides an advertisement scheduled according to the sound source playlist in a streaming or download manner. In this case, the sound source playback schedule and advertisement providing schedule information may be used. The playback unit operating in the online access terminals 20 and 30 provides a sound source and an advertisement provided by the service server 50 to the user.

At this time, in the embodiment of the present invention, if the advertisement is not exposed when playing the playback unit, the user stops providing the sound source when the user does not expose the advertisement to induce the exposure of the advertisement, and the sound source providing schedule and the advertisement providing schedule Proper matching can be provided such that a new advertisement starts at the time of switching the sound source of high interest to the user.

3 is a block diagram of a playback unit according to an embodiment of the present invention. As shown, the playback unit 25 provides an advertisement and a sound source provided from a service server to a user, and provides the user's playback operation information to the service server. Advertisement and sound source providing unit 60 and the advertisement or sound source providing unit 60 and the advertisement or sound source providing unit 60 to be connected to the advertisement and sound source providing unit 60 to be configured or separately configured in the playback unit 25 The exposure check unit 70 is formed. The advertisement exposure checking unit 70 may be configured as an add-on function of an ActiveX type that is downloaded and installed according to the operation of the playback unit 25, and is separately downloaded and installed in a user terminal to operate the playback unit 25. It may be an additional program linked only with, the form may include all kinds of configuration that is additionally installed according to the need of the playback unit 25 through an online connection such as an application or a widget.

The advertisement exposure confirmation unit 70 may be configured as shown in the configuration example shown in FIG. 4, wherein the screen capture unit 71 captures the entire screen of the online access terminal, and the screen capture unit 71 displays the screen. Acquisition of the advertisement image from the advertisement image acquisition unit 72 for acquiring the advertisement image provided through the advertisement providing area of the playback unit 25 and the entire terminal screen captured by the screen capture unit 71 at the time of capturing. When the advertisement image of the advertisement providing area acquired by the unit 72 is detected and is less than the threshold value, the advertisement and sound source providing unit 60 is requested to stop playing the sound source, and when the threshold value is exceeded, the advertisement and The sound source providing unit 60 includes an advertisement exposure determining unit 73 that requests to maintain sound source reproduction. On the other hand, the advertisement exposure determination unit 73 instead of transmitting the sound source reproduction stop or maintenance request to the advertisement and sound source providing unit 60, if the exposure advertisement image is less than the reference value is maintained for a predetermined time the playback unit ( 25 may be forcibly exposed.

In the embodiment of the present invention, a method of determining the advertisement exposure based on the actual screen image by the advertisement exposure checking unit 70 as described above is used.

In general, it is easy to determine whether the playback unit 25 is activated through an API (application programming interface) of the operating system. However, if such a method is used, only the current playback unit 25 is running or activated. Inaccurate or severely limit the user's use of the terminal can not achieve the object of the present invention. For example, even if the playback unit is running, the user can cover the playback unit with the work window while doing other work, and if the user wants to check whether the playback unit is activated, the window that is activated when the user does other work changes. As a result, when the playback of the sound source is stopped, the user may not perform any other operations at all during the playback of the sound source.

Therefore, in the embodiment of the present invention, if the user is provided with the sound source through the playback unit 25, if the advertisement is exposed to a certain level or more, the user does not interfere with any other work so as to minimize the inconvenience of the user while ensuring a certain advertisement. Ensure exposure is guaranteed.

Since the screen capture unit 71 utilizes a hard capture function of a screen provided by a corresponding operating system regardless of the type of a terminal used by a user, the screen capture unit 71 is easy to implement and the burden of execution is small. In addition, even when the user uses the multitasking function of the terminal, it is possible to accurately obtain information on the screen visually confirmed by the actual user, and even when using the multi-screen, all screens can be obtained as a single image. . Since the user can use the clipboard, the contents of the clipboard can be backed up for such a hard capture, and the contents of the clipboard can be filled with the existing backup contents after utilizing the hard capture function. Alternatively, the hard capture may not use the operating system clipboard.

Since the advertisement image acquisition unit 72 already knows the information about the reproduction unit 25, an operation for acquiring an image thereof may also be easily performed. For example, when the advertisement exposure checking unit 70 is configured inside the playback unit 25, an advertisement exposure checking unit may be separately obtained while providing an advertisement to the advertisement providing area. Even if 70 is configured as a separate application from the playback unit 25, the advertisement exposure checking unit 70 may provide detailed information (window or application information, location of an advertisement providing area) of the playback unit 25. And size, etc.), it is possible to accurately obtain the image of the advertisement providing area.

The advertisement exposure determination unit 73 checks how much the image of the advertisement image acquisition unit 72 is included in the image captured by the screen capture unit 71, which directly compares the image and the characteristics of the image. It can be performed quickly and reliably by using any known method for comparing images, such as a method of extracting and comparing only features, a method of calculating a hash, and comparing a hash value. In a terminal equipped with a recent high-performance master controller, such an image comparison degree may be performed without causing inconvenience to a user, and thus a resource problem or a computational problem according to the advertisement exposure check may be insignificant.

Therefore, if you use the above method, you can reliably block the possibility of any bypass (for example, hacking the function related to ad exposure) by allowing the user to play the sound source without exposing the advertisement. To ensure that the

On the other hand, when a user selects the provided advertisement, a link connected to the corresponding advertisement may be activated, and information corresponding to the advertisement is collected by the service server and used to calculate the advertisement cost. In this case, sound source reproduction may be suspended.

FIG. 5 is a conceptual diagram illustrating an example of an operation of an advertisement exposure checker. As shown in FIG. 5, the advertisement image acquisition unit 72 acquires the screen image 81 captured by the screen capture unit 71 and the image of the advertisement providing region at the corresponding time point. The advertisement exposure determining unit 73 compares the acquired image 82 of the present invention, and even though another window used by the user covers a part of the playback unit, about 90% of the advertisements provided through the advertisement providing area are exposed. If it is to continue to provide the sound source, if less than that can stop the sound source and provide a variety of alarms, such as voice, text, picture, etc. to request the user to advertise the user can be exposed to the advertisement. Alternatively, the playback unit 25 may be automatically activated after a predetermined time without interruption of the sound source. For example, in the case of a Windows-based operating system, a method of activating a window corresponding to the playback unit 25 to set the exposure priority to the highest may be used.

The advertisement exposure checking operation may be performed according to a preset timing, and may be performed periodically or aperiodically. For example, the advertisement exposure checking operation may be performed at various times, such as when the advertisement is switched or when the sound source playing time is regularly divided and performed at each time.

6 is a configuration diagram of a service server 90 according to an embodiment of the present invention. As shown in FIG. 6, an interface provided by a service server provided when a user connects to an online terminal or a web server linked to the service server (not shown) Provides the sound source of the sound source database 95 according to the sound source playback schedule and the user's playback operation information according to one or more sound sources and the selection order of the sound source and the playback method selected through the), and provides the advertisement according to the advertisement providing schedule set accordingly. A sound source service providing unit 91, a sound source information managing unit 93 for extracting sound source reproduction schedule information of the sound source service providing unit 91, and a user's sound source reproduction operation information, and an advertisement database 96 Ad information management, including advertisement information including priority and duration for ads, and ad impressions for each ad. And the advertisement provided by the advertisement information management unit 94 according to the sound source reproduction schedule information provided by the sound source information management unit 93 and the reproduction operation information of the user, thereby generating an advertisement providing schedule. It is provided to the providing unit 91, and comprises an advertisement scheduler 92 for providing the advertisement exposure information according to the advertisement providing schedule to the advertisement information management unit.

 The sound source service providing unit 91 basically creates a schedule for providing a sound source in a streaming method according to a sound source list and a sound source reproduction method (sequential, random, etc.) designated by the user, and streams the sound source according to the corresponding schedule. When the user checks the information on the playback operation such as selecting a different sound source or changing the playback position of the sound source through the playback unit of the advertisement scheduler 92 to the basic sound source streaming function of changing the sound source providing schedule and streaming the sound source accordingly. ) Is a function that provides advertisement to the play part according to the advertisement provision schedule provided by), and it is easy to configure because only the function of providing an advertisement is added to a general sound source streaming function, and the variation of the existing configuration is minimized. can do.

The sound source information management unit 93 needs to provide an advertisement according to the sound source schedule, so that the sound source reproduction schedule of the sound source service providing unit 91 can grasp the change of the currently provided sound source and the advertisement schedule. And extracting and providing information and sound source reproduction operation information of the user. This may be included in either the sound source service provider 91 or the advertisement scheduler 92.

The advertisement information management unit 94 changes and checks the priority set according to the exposure time of the advertisement, the priority set according to the cost of the advertisement, the advertiser request, the matching degree to the user, service provider designation, and the like, for the advertisements to be exposed. The unit 92 is referred to when scheduling an advertisement providing, and the advertisement exposure information is checked according to whether the advertisement providing schedule is performed, and the advertisement information for each advertisement is managed for the advertisement cost settlement.

The advertisement priority may be a priority assigned by an advertiser such as an advertisement fee, an advertiser's request (ad duration, advertisement time, sound source type, etc.), selectivity of a specific advertisement for a specific sound source (when the advertiser specifies a specific sound source), and the like. In addition, priority may be considered according to personalization determined by a generally known advertisement targeting method. The advertisement targeting method may include various methods of increasing advertisement efficiency by selectively providing advertisements according to personal tendencies such as gender, age, region, time of use, past history, preference of a category to which the user belongs, and the like. In addition, priorities specified by the service provider (such as recent trends and settings for advertisements that need to be focused for a certain period of time) can also be used.

The advertisement scheduler 92 basically selects an advertisement having a proper play time among advertisements having a high priority according to a sound source reproduction schedule provided by the sound source service providing unit 91, and thus, a plurality of advertisements for one sound source may be selected. Determining an advertisement providing schedule to be included to deliver the corresponding advertisement providing schedule information and advertisement to the sound source service providing unit 91 to be delivered to the playback unit, and the advertisement is exposed according to the advertisement schedule. The confirmed advertisement exposure information is provided to the advertisement information manager 94 so that the advertisement information manager 94 can accumulate and manage the advertisement exposure information required for settlement. In addition, when a sound source schedule is changed according to a user's operation during the sound source reproduction, the corresponding information is received through the sound source information manager 93 and accordingly, the generated advertisement providing schedule is reconfigured according to a new sound source providing schedule.

In addition, in the embodiment of the present invention, the advertisement scheduler 92 regards the start and end of sound source providing schedule of the sound source reproduction schedule information and the delay time region inserted when the sound source is switched as the adjustable schedule region, and the advertisement providing schedule information. As described above, the delay time region of the sound source playing schedule information may be adjusted and then provided to the sound source service provider 91 together with the advertisement providing schedule information. For example, the advertisement scheduler 92 generates an advertisement schedule such that a new advertisement starts at the start of a sound source having a large advertising effect, and the advertisement may be determined according to the advertisement priority. This enables differentiation of advertisements by setting different advertising costs for advertisements provided at the start of the sound source and advertisements provided between the sound sources.

If the advertisement is randomly provided without providing a sound source and is not synchronized with the sound source, the efficiency of the advertisement is lowered and the determination of the advertisement effect is also less reliable. Therefore, the advertisement scheduler 92 adjusts the adjustable schedule area at least. Advertisement to be provided is provided completely when switching to the sound source, and when the new sound source is created to provide a schedule for advertisement advertising. For example, the high priority advertisements are first selected in consideration of the adjustable range of the adjustable schedule area (for example, within 3 seconds), and the remaining advertisement provision schedule of the sound source playing time selects an advertisement having a suitable playing time. Can be a way of filling. In some cases, if there is no advertisement for the remaining time, the advertisement may be provided by the service server manager or a dummy image.

7 illustrates an example in which the advertisement schedule is generated by the advertisement scheduler 92 according to a music source providing schedule. As shown in FIG. It can be seen that the configuration is adjusted slightly according to (a ~ l). According to the adjustment of the adjustable schedule areas, a plurality of advertisements can be appropriately matched to each sound source, thereby preventing the advertisement from being interrupted or being played independently of the sound source, and at the start of a sound source having a high advertising effect. Advertisements should also be started together to increase interest and ensure that all advertisements are provided reliably by not interrupting the advertisement even at the end of a high-sounding sound source.

On the other hand, when the user performs the operation during the playback to increase the reliability of the advertisement provision, it is possible to switch according to the operation after the advertisement being provided is completed (a method for increasing the reliability of advertisement provision for the advertiser), If the advertisement is played below a certain level (for example, 10% or less of the duration of the advertisement) by reflecting the playing state of the advertisement, the advertisement may be canceled and the user may be able to immediately respond to the manipulation (for example, the user may play a sound source). If you want to find the sound source you want to switch to, or if you want to move to a certain area of the sound source, this is for your convenience.

In the above described and illustrated with respect to preferred embodiments according to the present invention. However, the present invention is not limited to the above-described embodiments, and various changes and modifications may be made by those skilled in the art without departing from the scope of the present invention. .

10: play unit 11: advertisement providing area
12: sound source playback area 50: service server
60: advertising and sound recording provider 70: ad impression check unit
90: service server 91: sound source service provider
92: advertisement schedule unit 93: sound source information management unit
94: advertising information management unit

Claims (9)

An online sound source providing system that provides visual advertisements together with at least one sound source selected by a user who is connected to a service server through a user terminal.
A playback unit which operates in the user terminal and receives a sound source and visual advertisement information provided from the service server and provides a visual advertisement together with the sound source reproduction;
The mobile terminal is configured to interoperate with the playback unit, and compares the entire screen of the user terminal with the visual advertisement image provided by the playback unit at a corresponding timing at a preset timing when the sound source is played back. An advertisement exposure checking unit for determining whether to play the sound source of the playback unit or whether to force the exposure of the playback unit;
Determine an advertisement providing schedule according to a playing schedule of the sound source selected by the user, and adjust an adjustable schedule area among the sound source playing schedule and the advertisement providing schedule according to the advertisement providing schedule to provide a sound source and an advertisement to the online connected playback unit; Include service servers provided,
A sound source service providing unit for providing a sound source according to a sound source playing schedule and a user's playing operation information according to one or more sound sources selected through a user interface and a selection order and a playing method of the sound source, and an advertisement providing schedule set accordingly; ;
A sound source information management unit extracting sound source reproduction schedule information of the sound source service providing unit and sound source reproduction operation information of the user;
An advertisement information manager configured to manage advertisement information including priority and play time for individual advertisements and advertisement exposure information for each advertisement;
According to the sound source reproduction schedule information provided by the sound source information management unit and the advertisement provided by the advertisement information management unit according to the reproduction operation information of the user to generate an advertisement providing schedule and provide it to the sound source service provider, the advertisement providing schedule And an advertisement scheduler for providing the advertisement exposure information to the advertisement information manager.
The method of claim 1, wherein the playback unit is a web browser, an application or a widget having an online connection function, and the advertisement exposure checking unit is an additional component that is configured or interworked in the playback unit and is downloaded and installed when the playback unit is operated. An online sound source providing system characterized in that.
The method of claim 1, wherein the advertisement exposure check unit
A screen capture unit which captures an entire screen of the user terminal at a preset timing;
An advertisement image acquisition unit obtaining an advertisement image provided by the playback unit at the timing;
Compare the advertisement image of the advertisement image acquisition unit with the entire screen of the terminal captured by the screen capture unit to determine the degree of exposure of the advertisement image, and request playback or pause of the sound source to the playback unit, or according to the result. Online sound source providing system comprising an advertisement exposure determination unit for forcibly exposing the wealth.
The online display system of claim 1, wherein the advertisement exposure confirming unit outputs an alarm requesting the image exposure when the exposure information of the visual advertisement image is less than or equal to a predetermined level, or increases the exposure order of the playback unit after a predetermined time to force the exposure. Sound source providing system.
delete The method according to claim 1, wherein the advertising scheduler regards the sound source playback schedule information according to the advertisement providing schedule information by considering the start time and end of the sound source providing of the sound source playing schedule information and the delay time area inserted when switching the sound source as an adjustable schedule area. After adjusting the delay time of the on-line sound source providing system characterized in that it is provided with the advertisement providing schedule information to the sound source service provider.
The system of claim 6, wherein the advertisement scheduler generates an advertisement providing schedule so that a new advertisement starts at the start of a sound source, and the new advertisement is determined according to an advertisement priority.
The advertisement scheduler of claim 1, wherein the advertisement scheduler generates a new advertisement provision schedule when the sound source reproduction schedule is changed according to the reproduction operation information of the user, and provides information on previously exposed advertisements according to a previously generated advertisement provision schedule. Online sound source providing system, characterized in that provided to the advertising information management unit.
The method according to claim 1, wherein the advertisement schedule unit matches the advertisement for the sound source based on the advertisement time and priority when selecting the advertisement for generating the advertisement schedule, the priority is a priority according to the advertiser request, personalization for advertisement targeting An online sound source providing system comprising one or more of a priority and a priority specified by a service provider.

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