WO2020017795A1 - Système de plateforme de publicité et de contenu vidéo en ligne et hors ligne intégré, et son procédé de fonctionnement - Google Patents

Système de plateforme de publicité et de contenu vidéo en ligne et hors ligne intégré, et son procédé de fonctionnement Download PDF

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Publication number
WO2020017795A1
WO2020017795A1 PCT/KR2019/008193 KR2019008193W WO2020017795A1 WO 2020017795 A1 WO2020017795 A1 WO 2020017795A1 KR 2019008193 W KR2019008193 W KR 2019008193W WO 2020017795 A1 WO2020017795 A1 WO 2020017795A1
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WO
WIPO (PCT)
Prior art keywords
video content
advertisement
server
content
bus
Prior art date
Application number
PCT/KR2019/008193
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English (en)
Korean (ko)
Inventor
박성조
Original Assignee
주식회사 글랜스
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Publication of WO2020017795A1 publication Critical patent/WO2020017795A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41422—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance located in transportation means, e.g. personal vehicle

Definitions

  • the present invention relates to a video content and advertising platform system and a method of operating the same.
  • Snack culture content refers to content that can be easily enjoyed for a long time as if eating snacks.
  • Snack culture content refers to content that can be easily enjoyed for a long time as if eating snacks.
  • the problem to be solved by the present invention is to provide a video content and advertising platform system and its operation method integrating online and offline.
  • On-line integrated video content and advertising platform system for solving the above problems is installed in the server and the bus, wireless communication with the server, and receives the video content and advertising received from the server And a digital signage unit for displaying, wherein the server communicates with an advertisement network server, communicates with a content provider server, and an advertisement manager for receiving and managing at least one of the advertisements from the advertisement network server.
  • a content management unit for receiving and managing at least one of the video contents from a server, a public data processing unit communicating with a public data server, and receiving a bus type, a current position, and a congestion degree corresponding to an identifier of the bus from the public data server; , The volume corresponding to the current position
  • a content organizer that organizes customized video content and advertisements to be transmitted to the digital signage unit based on information, local usage information corresponding to the current location, and a current time zone, and between the digital based on the bus type and the congestion degree.
  • an exposure measurement unit for calculating the exposure index of the video content and the advertisement displayed by the unit, respectively, wherein the congestion degree is divided according to the size of the bus corresponding to the bus type and the number of passengers in the bus again. Have multiple grades.
  • the digital signage unit includes a passenger information processor that receives passenger information from at least one passenger terminal in the bus and transmits the identifier of the bus and the passenger information to the server, wherein the content organization The unit organizes customized video content and advertisements to be transmitted to the digital signage unit based on the occupant information.
  • the local use information includes at least one of a residential area, a commercial area, an industrial area, and a green area.
  • the video content and the advertisement are also displayed on a given online space
  • the exposure measurer is displayed on the online space and the offline impression index of the video content and the advertisement displayed by the digital signage unit.
  • the on-line integrated exposure indexes of the video content and the advertisement are respectively calculated by integrating the online exposure index of the video content and the advertisement, respectively.
  • the server is configured to calculate a distribution amount of the usage fee of the video content and the advertising fee of the advertisement with respect to an identifier of the content provider of the video content based on the on-offline integrated exposure index of the video content and the advertisement. It further comprises a processing unit.
  • an on-offline integrated video content and an operating method of an advertisement platform system wirelessly communicate with a digital signage unit installed in a bus and display the video content to be displayed by the digital signage unit. And a server for transmitting an advertisement to the digital signage unit, the method of operating an integrated online video content and advertisement platform system, the method comprising: communicating with an advertisement network server and receiving at least one of the advertisement from the advertisement network server.
  • Advertisement management step of managing A content management step of communicating with a content provider server and receiving and managing at least one of the video content from the content provider server;
  • a public data processing step in communication with a public data server, receiving from said public data server a bus type, a current location, and a congestion degree corresponding to an identifier of said bus;
  • the content organizing step is performed on the digital signage unit further based on passenger information received by the digital signage unit from at least one passenger terminal in the bus as passenger information received from the digital signage unit. Organize customized video content and advertisements for transmission.
  • the local use information includes at least one of a residential area, a commercial area, an industrial area, and a green area.
  • the video content and the advertisement are also displayed on a given online space
  • the exposure measuring step is displayed on the online space and the offline impression index of the video content and the advertisement displayed by the digital signage unit.
  • the on-line integrated exposure indexes of the video content and the advertisement are respectively calculated by integrating the displayed video content and the online exposure index of the advertisement.
  • a distribution processing step of calculating a distribution amount of the usage fee of the video content and the advertising fee of the advertisement based on an identifier of the content provider of the video content based on the on-offline integrated exposure index of the video content and the advertisement Include.
  • On-line integrated video content and advertising platform system for solving the above problems, wireless communication with a digital signage unit installed in the bus, the video content and advertising to be displayed by the digital signage unit And a server for transmitting the digital signage unit to the digital signage unit, the server communicating with an advertisement network server, an advertisement manager for receiving and managing at least one of the advertisements from the advertisement network server, and a content provider server. And a content management unit configured to receive and manage at least one of the video contents from the content provider server, to communicate with a public data server, and to receive a bus type, a current location, and a congestion degree corresponding to an identifier of the bus from the public data server.
  • a content organizer for organizing customized video content and advertisements to be transmitted to the digital signage unit based on regional area information corresponding to the current location, local usage information corresponding to the current location, and a current time zone; And an exposure measuring unit for calculating the exposure index of the video content and the advertisement, respectively, displayed by the digital signage unit based on the congestion degree, wherein the congestion degree is the size of the bus corresponding to the bus type and the bus again.
  • the congestion degree is the size of the bus corresponding to the bus type and the bus again.
  • the on-offline integrated video content and advertising platform system of the present invention and its operation method, it is possible to overcome the limitation of the quantitative increase of the display of video content and advertisements transmitted online, and to overcome the weakening of the video content and advertisement competitiveness in offline. Can be.
  • FIG. 1 is a schematic configuration diagram of an on-offline integrated video content and advertisement platform system according to an exemplary embodiment of the present invention.
  • FIG. 2 is a block diagram schematically illustrating a digital signage unit disposed at a predetermined position of an offline space according to an embodiment of the present invention.
  • FIG. 3 is a server configuration diagram according to an embodiment of the present invention.
  • FIG. 4 is a block diagram of a digital signage unit according to an embodiment of the present invention.
  • FIG. 5 is an exemplary diagram of a digital signage unit installed in a bus according to an embodiment of the present invention.
  • FIG. 6 is an exemplary diagram illustrating a division of a zone and a movement between zones of a bus according to an exemplary embodiment of the present invention.
  • FIG. 7 is an exemplary diagram illustrating movement between regions in which regional uses and bus uses are different according to an embodiment of the present invention.
  • FIG. 8 is a schematic flowchart of a method of operating an on-offline integrated video content and advertisement platform system according to an exemplary embodiment of the present invention.
  • FIG. 1 is a schematic configuration diagram of an on-offline integrated video content and advertisement platform system according to an exemplary embodiment of the present invention.
  • the online and offline integrated video content and advertisement platform system 1000 may include a server 100, a digital signage unit 200, a portable communication unit 300, a public data server 400, and a content provider server ( 500 and an ad network server 600.
  • the server 100 receives the video content from the content provider server 500.
  • the content provider server 500 provides video content in various fields such as fashion, beauty, fitness, lifestyle, entertainment, entertainment, news, documentary, sports, music, and the like.
  • the video content may be provided in the form of paid service or in the form of an advertisement affiliate.
  • the content provider server 500 may supply the video content not only in the online space but also in the off-line space by using the on-offline integrated video content and the advertisement platform system. In addition, the content provider may receive a corresponding advertisement fee and content usage fee.
  • the server 100 may calculate an offline exposure index of the video content and provide the same to the content provider server 500.
  • the server 100 when the video content is displayed on a predetermined online space (web, mobile web, app, etc.) managed by the server 100, the server 100 also calculates an online exposure index of the video content, An online impression index can also be integrated to calculate the online and offline combined impression index of video content.
  • the server 100 may provide the content provider server 500 with the on-offline integrated exposure index of the advertisement. The impression index may be utilized for distribution of advertising fees and content usage fees.
  • the server 100 receives an advertisement from the advertisement network server 600.
  • the advertisement may be provided in the form of a product advertisement, a service advertisement, a corporate advertisement, a public organization advertisement, a non-profit organization advertisement, a public service advertisement, an opinion advertisement, an apple advertisement, an advertisement, a job advertisement, and the like.
  • the advertisement network server 600 may expose the advertisement not only in the online space but also in the offline space by using the online and offline integrated video contents and the advertisement platform system.
  • the server 100 may calculate an offline exposure index of the advertisement and provide it to the advertisement network server 600.
  • the server 100 when the advertisement is displayed on a predetermined online space (web, mobile web, app, etc.) managed by the server 100, the server 100 also calculates the online impression index of the advertisement, the offline impression index and the online impression.
  • the index can also be integrated to calculate the on- and off-line combined impression index of an ad.
  • the server 100 may provide the advertisement network server 600 with the on / offline integrated exposure index of the advertisement.
  • the impression index can be used to calculate advertising fees.
  • the server 100 receives the bus type, bus current location and congestion from the public data server 400.
  • Information provided from the public data server 400 may further include route information, stop information, bus arrival information, environmental route information, traffic information, and the like.
  • the server 100 may be provided with the above information from the public data server 400 using an open API, but is not limited thereto.
  • the public data server 400 may be one of Seoul traffic information, bus information, national public transport information center, Gyeonggi bus information, public data portal, or a combination of one or more of them, but is not limited thereto.
  • the server 100 organizes customized video content and advertisement using the video content provided from the content provider server 500 and the advertisement provided from the ad network server 600 based on the information provided from the public data server 400. .
  • the server 100 provides the organized customized video content and advertisement to the digital signage unit 200.
  • the customized video content and advertisement refers to video content and advertisements selected and organized according to the preferences and tastes of passengers on the bus based on the current location of the bus and the current time zone.
  • the digital signage unit 200 is disposed at a predetermined location in an offline space, that is, a bus, and transmits video content and advertisements.
  • the server 100 provides the digital signage unit 200 with customized video content and advertisements to be sent by the digital signage unit 200.
  • the portable communication unit 300 represents a passenger's terminal.
  • the portable communication unit 300 may transmit occupant information to the digital signage unit 200.
  • the digital signage unit 200 may provide a WiFi network, and the portable communication unit 300 may transmit passenger information to the digital signage unit 200 while accessing the WiFi network, but the present invention is not limited thereto. no.
  • a predetermined application is installed in the portable communication unit 300, and by driving the application, the portable communication unit 300 transmits occupant information to the digital signage unit 200 by a short range communication method such as Bluetooth or NFC. Can transmit
  • the digital signage unit 200 is connected to the server 100 by wireless communication to configure a network.
  • a network According to an embodiment, the structure, protocol, topology, etc. of the network may be variously modified.
  • FIG. 2 is a block diagram schematically illustrating a digital signage unit disposed at a predetermined position of an offline space according to an embodiment of the present invention.
  • the digital signage unit 200 is disposed at a predetermined position on the offline space.
  • the digital signage unit 200 may be disposed within a public transportation vehicle such as a bus.
  • the digital signage unit 200 may be arranged in a taxi, subway, etc. as another type of public transportation.
  • the arrangement position of the digital signage unit 200 is not limited to the above-described example, it may be disposed in any place, such as public spaces and commercial spaces.
  • FIG. 3 is a server configuration diagram according to an embodiment of the present invention.
  • the server 100 may include an advertisement manager 110, a content manager 120, a public data processor 130, a content organizer 140, an exposure measurer 150, and a distribution processor 160. It is configured to include.
  • the advertisement manager 110 communicates with the advertisement network server 600 and receives and manages advertisements from the advertisement network server 600.
  • the advertisement manager 110 manages an advertisement name, an advertiser name, an advertisement time, a total advertisement play number, an advertisement play number of the day, an advertisement play number by time, an advertisement fee, a start date, an end date, a registration date, and the like.
  • the content manager 120 communicates with the content provider server 500 and receives and manages video content from the content provider server 500.
  • the content manager 120 manages a content provider, a video title, whether an advertisement is used, a registration date, a category, a video size, a play time, a video introduction, and the like.
  • the public data processor 130 communicates with the public data server 400 and receives from the public data server 400 a bus type, current location and congestion corresponding to the identifier of the bus.
  • the bus type may be classified into a large general / ultra low phase (11m * 2.5m) and a medium general (9m * 2.5m).
  • the degree of congestion has a plurality of classes that are divided according to the size of the bus corresponding to the bus type and the number of occupants of the bus again.
  • the degree of congestion can be expressed as margin, normal, or congestion.
  • the margin is the extent to which the occupant can sit in a seat in the bus, and usually the extent that a standing passenger among the occupants can grab a handle one by one, and the congested passenger is standing in the aisle between the standing passengers and the standing passenger It's enough to touch your body.
  • the content organizer 140 organizes customized video content and advertisements to be transmitted to the digital signage unit 200 based on regional information corresponding to the current location of the bus, local usage information corresponding to the current location, and the current time zone.
  • the content organizer 140 may organize video content and advertisements for students during commute time, and video content and advertisements for office workers during commute time.
  • the content organizing unit 140 may transmit a video content and an advertisement having a long play time in the long distance express bus, and organize a video content and an advertisement having a short play time in the short distance village bus.
  • the customized video content and advertisement programming based on the regional information is divided into a plurality of regional regions by custom video content and advertisement transmission regions, and the video contents and advertisements are organized by the regional regions where the bus passes.
  • Seoul can divide 25 autonomous districts into 8 areas from 0 to 7 by district.
  • video content and advertisement may be organized corresponding to eight domains.
  • the content organizer 140 organizes video content and advertisements based on regional information.
  • Customized video content and advertisement combination based on local usage information corresponding to the current location of the bus uses a plurality of stop information obtained from the server 100.
  • the location of the current bus among the plurality of stop information obtained by the server 100 is identified as the information of the current stop, and the video content and the advertisement are organized according to the local use information corresponding to the current stop.
  • regional use information may be classified into urban areas, management areas, agricultural and forest areas, and natural environment conservation areas.
  • Urban areas are divided into residential areas, commercial areas, industrial areas, and green areas, and have different uses for each area.
  • the residential area is the area necessary for the well-being of the living and the protection of the healthy living environment
  • the commercial area is the area necessary for the enhancement of the benefits of commerce and other work
  • the industrial area is the area for the enhancement of the convenience of the industry
  • Areas are areas that require conservation of green areas in order to protect the natural environment, farmland and forests, health and hygiene, security and the disorderly spread of cities.
  • the division of regional uses is not limited to the above-described example, and may be variously modified according to embodiments.
  • the combination of the video content and the advertisement may be organized in correspondence with a predetermined time. For example, 24 hours per day may be divided into four sections of six hours each, and video content may be organized according to the sections.
  • the content organizer 140 organizes video content and advertisements based on time zones.
  • the exposure measurer 150 calculates the exposure index of the video content and the advertisement displayed by the digital signage unit 200 based on the bus type, the current position, and the degree of congestion, respectively.
  • the exposure measuring unit 150 may calculate the exposure amount by receiving information of the current bus type, the current location, and the congestion degree at the time of displaying the video content and the advertisement through the digital signage unit 200 in the bus.
  • the distribution processor 180 calculates a distribution amount of the usage fee of the video content and the advertising fee of the advertisement regarding the identifier of the content provider of the video content based on the on-off integrated exposure index of the video content and the advertisement.
  • the distribution amount of the usage fee of the video content and the advertisement fee of the advertisement is high.
  • the on-line integrated exposure index of the video content and the advertisement is low, the distribution amount of the usage fee of the video content and the advertisement fee of the advertisement is low.
  • FIG. 4 is a block diagram of a digital signage unit according to an embodiment of the present invention.
  • the digital signage unit 200 includes a passenger information processor 210, a set top box 220, a display 230, and a communicator 240.
  • the digital signage unit 200 may further include any configuration (eg, memory, storage, etc.) not shown in FIG. 4.
  • the occupant information processor 210 transmits occupant information received from at least one occupant terminal in the bus to the server 100.
  • the passenger terminal is a communication terminal that the passenger carries.
  • the present invention may be a cell phone, a notebook, a wearable computer, a personal digital assistant, or the like, but is not limited thereto.
  • Passenger information may include the number of passengers, gender, age group, preferred content genre, interests and the like.
  • the passenger may receive the passenger information by inputting the simple passenger information while using the free Wi-Fi installed in the bus.
  • the occupant may receive the occupant information by installing the application of the digital signage system and inputting the occupant information when using the application.
  • passenger information such as search terms, watched content, purchase history, etc. obtained from the social network service application and the social commerce application of the passenger terminal.
  • the set-top box 220 converts the video content and the advertisement received by the communication unit 240 into a suitable output signal for the display unit 230 to output.
  • the video content and the advertisement transmitted from the server 100 may be a digital signal compressed with video, audio, and data, and the set-top box 220 restores video, audio, data, and the like from the compressed digital signal. can do.
  • the display 230 transmits the video content and the advertisement.
  • the communication unit 240 receives the video content and the advertisement provided from the server 100 and transmits passenger information on the bus to the server 100.
  • the plurality of digital signage units 200 may be provided at different locations.
  • One or more digital signage units 200 may transmit the same video content and advertisements.
  • Different digital signage units 200 may also transmit different video content and advertisements.
  • FIG. 5 is an exemplary diagram of a digital signage unit installed in a bus according to an embodiment of the present invention.
  • a digital signage unit 200 is installed in a bus and there are a plurality of terminals possessed by a passenger.
  • the digital signage unit 200 receives passenger information from a plurality of terminals possessed by the passenger and transmits the passenger information to the server 100.
  • the digital signage unit 200 may include passenger information, The boarding time and the occupant location can be received.
  • a passenger may use a service provided by an application by installing an application of a digital signage system in a terminal owned by him, inputting simple passenger information and agreeing to use of passenger information before using the application.
  • the digital signage unit 200 may receive the passenger information, the boarding time and the passenger's location in real time through the passenger's application.
  • the digital signage unit may receive the passenger's purchase details.
  • FIG. 6 is an exemplary diagram illustrating a division of a zone and a movement between zones of a bus according to an exemplary embodiment of the present invention.
  • Seoul has divided 25 autonomous districts into 8 districts from 0 to 7 by district.
  • the organization of the video content and the advertisement may be made in a customized organization based on the domain.
  • FIG. 7 is an exemplary diagram illustrating movement between regions in which regional uses and bus uses are different according to an embodiment of the present invention.
  • Urban areas are divided into residential areas, commercial areas, industrial areas, and green areas according to their purpose.
  • the combination of video content and advertisements can be tailored based on local usage.
  • FIG. 8 is a schematic flowchart of a method of operating an on-offline integrated video content and advertisement platform system according to an exemplary embodiment of the present invention.
  • step S710 the server 100 communicates with the advertisement network server 600, and receives and manages at least one of the advertisements from the advertisement network server 600.
  • the server 100 communicates with the content provider server 500, and receives and manages at least one of video content from the content provider server 500.
  • step S730 the server 100 communicates with the public data server 400 and processes public data from the public data server 400 to receive the bus type, current location, and congestion corresponding to the identifier of the bus.
  • step S740 the server 100 organizes customized video content and advertisements to be transmitted to the digital signage unit 200 based on the regional information corresponding to the current location, the local usage information corresponding to the current location, and the current time zone. do.
  • step S750 the server 100 calculates the exposure index of the video content and the advertisement displayed by the digital signage unit 200 based on the bus type and the congestion degree, respectively.
  • the server 100 is further based on occupant information received by the digital signage unit 200 from one or more occupant terminals on the bus as occupant information received from the digital signage unit 200. Customized video content and advertisements to be transmitted to the digital signage unit 200 may be organized.
  • step S750 the server 100 integrates the offline impression index of the video content and the advertisement displayed by the digital signage unit 200 and the online impression index of the video content and the advertisement displayed on the online space, respectively. Therefore, the on-offline integrated exposure indexes of the video content and the advertisement may be respectively calculated.
  • the on-offline integrated video content and the operating method of the advertising platform system based on the on-offline integrated exposure index of the video content and advertising of the content provider of the video content
  • the method may further include calculating a distribution amount of the usage fee of the video content and the advertising fee of the advertisement regarding the identifier.
  • RAM random access memory
  • ROM read only memory
  • EPROM erasable programmable ROM
  • EEPROM electrically erasable programmable ROM
  • flash memory hard disk, removable disk, CD-ROM, or It may reside in any form of computer readable recording medium well known in the art.

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Abstract

L'invention concerne un système de plateforme de publicité et de contenu vidéo en ligne et hors ligne intégré, ainsi que son procédé de fonctionnement. Le système comprend un serveur et une unité de signalisation numérique disposée dans un bus de façon à communiquer sans fil avec le serveur et afficher le contenu vidéo et les publicités reçues du serveur, le serveur comprenant une unité de gestion de publicité, une unité de gestion de contenu, une unité de traitement de données publiques, une unité d'organisation de contenu et une unité de mesure d'exposition.
PCT/KR2019/008193 2018-07-18 2019-07-04 Système de plateforme de publicité et de contenu vidéo en ligne et hors ligne intégré, et son procédé de fonctionnement WO2020017795A1 (fr)

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KR1020180083493A KR102035827B1 (ko) 2018-07-18 2018-07-18 온오프라인 통합 동영상 콘텐츠 및 광고 플랫폼 시스템 및 그 운영 방법
KR10-2018-0083493 2018-07-18

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