WO2019174141A1 - Questionnaire generation method, server and computer readable storage medium - Google Patents

Questionnaire generation method, server and computer readable storage medium Download PDF

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Publication number
WO2019174141A1
WO2019174141A1 PCT/CN2018/090644 CN2018090644W WO2019174141A1 WO 2019174141 A1 WO2019174141 A1 WO 2019174141A1 CN 2018090644 W CN2018090644 W CN 2018090644W WO 2019174141 A1 WO2019174141 A1 WO 2019174141A1
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Prior art keywords
questionnaire
research
results
demand information
preset target
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PCT/CN2018/090644
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French (fr)
Chinese (zh)
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万晓辉
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平安科技(深圳)有限公司
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Publication of WO2019174141A1 publication Critical patent/WO2019174141A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0203Market surveys; Market polls
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/10Text processing
    • G06F40/166Editing, e.g. inserting or deleting
    • G06F40/177Editing, e.g. inserting or deleting of tables; using ruled lines
    • G06F40/18Editing, e.g. inserting or deleting of tables; using ruled lines of spreadsheets

Definitions

  • the present application relates to the field of Internet, and in particular, to a questionnaire generation method, a server, and a computer readable storage medium.
  • Market research is the process of planning, collecting, and analyzing data related to marketing decisions and using the results of the analysis for marketing decisions.
  • the basic task of market research is to provide management with information that can help solve marketing problems.
  • Market research is also a key management tool for determining the needs and needs of customers and potential customers. It is a means for companies to establish long-term relationships. Good market research helps to ensure the survival and development of the company in the future.
  • the existing market research is mainly achieved through questionnaires.
  • the present application proposes a questionnaire generation, a server and a computer readable storage medium, which can realize the intelligent generation of the questionnaire, is beneficial to obtaining the true will of the customer, saves a lot of manpower and material resources, and makes the validity of the research result very good. Great improvement.
  • the present application provides a server, which includes a memory and a processor, and the memory stores a questionnaire generating system that can be run on the processor, and the questionnaire generating system is
  • the processor implements the following steps when executed:
  • the results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
  • the present application further provides a questionnaire generating method, which is applied to a server, and the method includes:
  • the results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
  • the present application further provides a computer readable storage medium storing a questionnaire generating system, the questionnaire generating system being executable by at least one processor, so that The at least one processor performs the steps of the questionnaire generation method as described above.
  • the questionnaire generating method, the server and the computer readable storage medium proposed by the present application firstly receive survey demand information and generate a questionnaire according to the survey demand information; secondly, distribute the questionnaire To the preset target user; further, collecting the questionnaire filling result of the preset target user returning; finally, summarizing the questionnaire filling result, and performing the opinion consistency analysis on the summarized questionnaire filling result, to output the summary Post-question results.
  • the questionnaire can be automatically generated, and the system can generate different questionnaires according to different research demand information and select target users suitable for the research purpose to conduct network research, and the operation is simple, and the questionnaire generation is intelligent, which is beneficial to obtaining the true will of the customer. It saves a lot of manpower and material resources, and the effectiveness of the research results is greatly improved.
  • FIG. 1 is a schematic diagram of an optional application environment of each embodiment of the present application.
  • FIG. 2 is a schematic diagram of an optional hardware architecture of the server of the present application.
  • FIG. 3 is a schematic diagram of a program module of a first embodiment of a questionnaire generating system of the present application
  • FIG. 4 is a schematic diagram of a program module of a second embodiment of the questionnaire generating system of the present application.
  • FIG. 5 is a schematic diagram of an implementation process of a first embodiment of a method for generating a questionnaire according to the present application
  • FIG. 6 is a schematic diagram of an implementation process of a second embodiment of a questionnaire generating method of the present application.
  • Terminal Equipment 1 server 2 The internet 3 Memory 11 processor 12 Network Interface 13 Questionnaire generation system 100 Build module 101
  • Distribution module 102 Collection module 103 Summary analysis module 104 Adjustment module 105
  • FIG. 1 it is a schematic diagram of an optional application environment of each embodiment of the present application.
  • the present application is applicable to an application environment including, but not limited to, the terminal device 1, the server 2, and the network 3.
  • the terminal device 1 may be a mobile phone, a smart phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a navigation device, an in-vehicle device, etc.
  • Mobile devices such as, and fixed terminals such as digital TVs, desktop computers, notebooks, servers, and the like.
  • the server 2 may be a computing device such as a rack server, a blade server, a tower server, or a rack server.
  • the server 2 may be a stand-alone server or a server cluster composed of multiple servers.
  • the network 3 may be an intranet, an Internet, a Global System of Mobile communication (GSM), a Wideband Code Division Multiple Access (WCDMA), a 4G network, Wireless or wired networks such as 5G networks, Bluetooth, Wi-Fi, and call networks.
  • the server 2 can be communicatively connected to one or more of the terminal devices 1 through the network 3 for data transmission and interaction.
  • FIG. 2 it is a schematic diagram of an optional hardware architecture of the server 2 of the present application.
  • the server 2 may include, but is not limited to, a memory 11, a processor 12, and a network interface 13 that can communicate with each other through a system bus. It is pointed out that Figure 2 only shows the server 2 with the components 11-13, but it should be understood that not all illustrated components are required to be implemented, and more or fewer components may be implemented instead.
  • the memory 11 includes at least one type of readable storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (eg, SD or DX memory, etc.), a random access memory (RAM), a static Random access memory (SRAM), read only memory (ROM), electrically erasable programmable read only memory (EEPROM), programmable read only memory (PROM), magnetic memory, magnetic disk, optical disk, and the like.
  • the memory 11 may be an internal storage unit of the server 2, such as a hard disk or memory of the server 2.
  • the memory 11 may also be an external storage device of the server 2, such as a plug-in hard disk equipped on the server 2, a smart memory card (SMC), and a secure digital (Secure) Digital, SD) cards, flash cards, etc.
  • the memory 11 can also include both the internal storage unit of the server 2 and its external storage device.
  • the memory 11 is generally used to store an operating system installed on the server 2 and various types of application software, such as program codes of the questionnaire generating system 100. Further, the memory 11 can also be used to temporarily store various types of data that have been output or are to be output.
  • the processor 12 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments.
  • the processor 12 is typically used to control the overall operation of the server 2, such as performing control and processing related to data interaction or communication with the terminal device 1.
  • the processor 12 is configured to run program code or process data stored in the memory 11, such as running the questionnaire generation system 100 and the like.
  • the network interface 13 may comprise a wireless network interface or a wired network interface, which is typically used to establish a communication connection between the server 2 and other electronic devices.
  • the network interface 13 is mainly used to connect the server 2 to one or more of the terminal devices 1 through the network 3, and the server 2 and the one or more terminal devices 1 Establish a data transmission channel and communication connection between.
  • the present application proposes a questionnaire generating system 100.
  • FIG. 3 it is a program module diagram of the first embodiment of the questionnaire generating system 100 of the present application.
  • the questionnaire generating system 100 includes a series of computer program instructions stored in the memory 11, and when the computer program instructions are executed by the processor 12, the questionnaire generating operation of each embodiment of the present application can be implemented. .
  • the questionnaire generation system 100 can be divided into one or more modules based on the particular operations implemented by the various portions of the computer program instructions. For example, in FIG. 3, the questionnaire generation system 100 can be divided into a generation module 101, a distribution module 102, a collection module 103, and a summary analysis module 104. among them:
  • the generating module 101 is configured to receive survey demand information and generate a questionnaire according to the survey demand information.
  • the research requirement information may include a research target group, a research topic, a research question type, and the like.
  • the user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2.
  • the terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors.
  • the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched”, and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
  • the generating module 101 may use a deep learning algorithm to establish a questionnaire generating model, and train the questionnaire generating model, so that the questionnaire may be automatically generated according to the survey demand information, and the generating module 101 may acquire a training sample by generating a record or accessing a network through a historical questionnaire to train the questionnaire generation model.
  • the generating module 101 accesses the network to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include a research target group, a research topic, a research question type, and the like.
  • the generating module 101 converts the training features of each questionnaire training sample into training vectors, and trains the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, the questionnaire generating model
  • the training layer is preferably implemented based on a nonlinear function (for example, a Sigmoid function); the generating module 101 further converts the received survey demand information into a demand feature vector, and inputs the demand feature vector to the questionnaire generating model. Further, a questionnaire corresponding to the survey request information can be obtained.
  • the distribution module 102 is configured to distribute the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
  • the distribution module 102 can distribute the questionnaire to the preset target user through a specific transmission channel.
  • the specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire.
  • the preset target user may have multiple attributes.
  • the attributes may be a user login time, a login duration, a login location, and a visited website.
  • the distribution module 102 can find a collection of users that meet the research purpose and the research needs according to different research purposes and research needs of the user.
  • the distribution module 102 may analyze the behavior log of the user, obtain the attribute of the preset target user, and extract the user whose attribute corresponds to the research purpose as the preset target user. .
  • the behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user.
  • the distribution module 102 may further use, as the preset target user, a user whose user's evaluation result reaches a preset standard according to the research record of the user.
  • the research record may be the degree of seriousness of the user's answer and the number of answers.
  • the behavior log and/or historical research record of the preset target user matches the research target group and/or the research topic.
  • the collecting module 103 is configured to collect a questionnaire filling result returned by the preset target user.
  • the collecting module 103 collects the questionnaire filling result returned by the preset target user. After the distribution module 102 distributes the generated questionnaire to the preset target user through the designated transmission channel, the preset target user may fill in the questionnaire at any time and anywhere.
  • the summary analysis module 104 is configured to summarize the questionnaire filling results, and perform an opinion consistency analysis on the summarized questionnaire filling results to output the summarized questionnaire results.
  • the summary analysis module 104 saves the questionnaire filling result to a database after receiving the questionnaire filling result returned by the preset target user; when the result analysis is needed, from the All the results of the survey are recalled and summarized in the database, and then based on the summary of the results of all the questionnaires, the degree of dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
  • the summary analysis module 104 performs an opinion consistency analysis on the summarized questionnaire completion results by using an Isomap dimensionality reduction algorithm and a similarity algorithm to output the aggregated questionnaire results.
  • a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant.
  • the similarities and differences between different researchers are expressed. Define the distance between vector X and vector Y as:
  • the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance.
  • the similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
  • different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • Combine For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods.
  • Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion.
  • the summary analysis module 104 re-sends the results and analyzes the results, until the group opinions are basically the same, and finally the opinions are The relevant content of the analysis is presented in a visual form.
  • the questionnaire generating system 100 proposed by the present application first receives the research demand information and generates a questionnaire according to the research demand information; secondly, distributes the questionnaire to a preset target user; Furthermore, the results of the questionnaires returned by the preset target users are collected; finally, the results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
  • the questionnaire can be automatically generated, and the system can generate different questionnaires according to different research demand information and select target users suitable for the research purpose to conduct network research, and the operation is simple, and the questionnaire generation is intelligent, which is beneficial to obtaining the true will of the customer. It saves a lot of manpower and material resources, and the effectiveness of the research results is greatly improved.
  • the questionnaire generating system 100 includes a series of computer program instructions stored in the memory 11, and when the computer program instructions are executed by the processor 12, the questionnaire generating operation of each embodiment of the present application can be implemented. .
  • the questionnaire generation system 100 can be divided into one or more modules based on the particular operations implemented by the various portions of the computer program instructions. For example, in FIG. 4, the questionnaire generation system 100 can be divided into a generation module 101, a distribution module 102, a collection module 103, a summary analysis module 104, and an adjustment module 105.
  • Each of the program modules 101-104 is the same as the first embodiment of the questionnaire generating system 100 of the present application, and an adjustment module 105 is added thereto. among them:
  • the generating module 101 is configured to receive survey demand information and generate a questionnaire according to the survey demand information.
  • the research requirement information may include a research target group, a research topic, a research question type, and the like.
  • the user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2.
  • the terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors.
  • the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched”, and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
  • the generating module 101 may use a deep learning algorithm to establish a questionnaire generating model, and train the questionnaire generating model, so that the questionnaire may be automatically generated according to the survey demand information, and the generating module 101 may acquire a training sample by generating a record or accessing a network through a historical questionnaire to train the questionnaire generation model.
  • the generating module 101 accesses the network to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include a research target group, a research topic, a research question type, and the like.
  • the generating module 101 converts the training features of each questionnaire training sample into training vectors, and trains the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, the questionnaire generating model
  • the training layer is preferably implemented based on a nonlinear function (for example, a Sigmoid function); the generating module 101 further converts the received survey demand information into a demand feature vector, and inputs the demand feature vector to the questionnaire generating model. Further, a questionnaire corresponding to the survey request information can be obtained.
  • the adjustment module 105 is configured to receive a questionnaire adjustment request and perform detail adjustment on the generated questionnaire according to the questionnaire adjustment request.
  • the adjustment module 105 may receive a user questionnaire adjustment request and perform detail adjustment on the generated questionnaire according to the questionnaire adjustment request.
  • the questionnaire may include a plurality of questionnaire questions, and the detail adjustment may be a modification, deletion, addition of a questionnaire question, setting an association relationship of the questionnaire questions, and changing the order of the questionnaire questions.
  • the adjustment module 105 can adjust the proportion of some research questions related to a specific product, set the relationship of the questionnaire questions, modify the description of some problems, change the order of the questionnaire questions, set options for closed questions, and set the matrix. Question elements, etc.
  • the adjustment module 105 can also specify a certain questionnaire question corresponding to the answer by the workflow mode to jump to the specified question, or set the analysis of the descriptive questionnaire answer and jump to the specified question, allowing the expression and picture of the subjective question. Answer the question.
  • the adjustment module 105 when the user sends a questionnaire adjustment request to select a detailed adjustment of the questionnaire, the adjustment module 105 receives the user's setting requirements and/or acquires the user's previous questionnaire records and/or the user's basics. The information is adjusted in detail. After setting the adjustment details for the selected questionnaire, the system can automatically generate the modified questionnaire and form a preview. If the questionnaire is not satisfied with the modified questionnaire, the questionnaire can be further adjusted. When the detailed adjustment problem is performed, the adjustment module 105 can also promptly remind the researcher how to set the topic so that the obtained research result is better.
  • the distribution module 102 is configured to distribute the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
  • the distribution module 102 can distribute the questionnaire to the preset target user through a specific transmission channel.
  • the specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire.
  • the preset target user may have multiple attributes.
  • the attributes may be a user login time, a login duration, a login location, and a visited website.
  • the distribution module 102 can find a collection of users that meet the research purpose and the research needs according to different research purposes and research needs of the user.
  • the distribution module 102 may analyze the behavior log of the user, obtain the attribute of the preset target user, and extract the user whose attribute corresponds to the research purpose as the preset target user. .
  • the behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user.
  • the distribution module 102 may further use, as the preset target user, a user whose user's evaluation result reaches a preset standard according to the research record of the user.
  • the research record may be the degree of seriousness of the user's answer and the number of answers.
  • the behavior log and/or historical research record of the preset target user matches the research target group and/or the research topic.
  • the collecting module 103 is configured to collect a questionnaire filling result returned by the preset target user.
  • the collecting module 103 collects the questionnaire filling result returned by the preset target user. After the distribution module 102 distributes the generated questionnaire to the preset target user through the designated transmission channel, the preset target user may fill in the questionnaire at any time and anywhere.
  • the summary analysis module 104 is configured to summarize the questionnaire filling results, and perform an opinion consistency analysis on the summarized questionnaire filling results to output the summarized questionnaire results.
  • the summary analysis module 104 saves the questionnaire filling result to a database after receiving the questionnaire filling result returned by the preset target user; when the result analysis is needed, from the All the results of the survey are recalled and summarized in the database, and then based on the summary of the results of all the questionnaires, the degree of dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
  • the summary analysis module 104 performs an opinion consistency analysis on the summarized questionnaire completion results by using an Isomap dimensionality reduction algorithm and a similarity algorithm to output the aggregated questionnaire results.
  • a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant.
  • the similarities and differences between different researchers are expressed. Define the distance between vector X and vector Y as:
  • the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance.
  • the similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
  • different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • Combine For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods.
  • Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion.
  • the summary analysis module 104 re-sends the results and analyzes the results, until the group opinions are basically the same, and finally the opinions are The relevant content of the analysis is presented in a visual form.
  • the questionnaire generating system 100 proposed by the present application first receives the research demand information and generates a questionnaire according to the research demand information; secondly, receives the questionnaire adjustment request and adjusts the request according to the questionnaire.
  • the generated questionnaire is adjusted in detail; further, the questionnaire is distributed to the preset target user; and further, the questionnaire of the preset target user is collected to fill in the result; and finally, the questionnaire is filled in. Summarize and analyze the results of the completed questionnaires to output the aggregated questionnaire results. In this way, the detailed adjustment of the generated questionnaire according to the user's needs can be realized, and the user's research needs can be further adapted, which is beneficial to obtaining the true will of the customer and further improving the effectiveness of the research result.
  • the present application also proposes a questionnaire generation method.
  • FIG. 5 it is a schematic flowchart of the implementation of the first embodiment of the questionnaire generating method of the present application.
  • the order of execution of the steps in the flowchart shown in Fig. 5 may be changed according to different requirements, and some steps may be omitted.
  • Step S500 receiving research demand information and generating a questionnaire according to the research demand information.
  • the research requirement information may include a research target group, a research topic, a research question type, and the like.
  • the user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2.
  • the terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors.
  • the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched”, and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
  • the questionnaire generation model may be established by using a deep learning algorithm, and the questionnaire generation model may be trained, and then the questionnaire may be automatically generated according to the research requirement information, and the record may be generated through a historical questionnaire.
  • the network is used to obtain training samples to train the questionnaire generation model.
  • the network may be accessed to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include information such as a research target group, a research topic, and a type of research question; Converting the training features of each questionnaire training sample into training vectors, and training the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, wherein the training layer of the questionnaire generating model is preferably based on nonlinearity a function (for example, a Sigmoid function) is implemented; the received research demand information is converted into a demand feature vector, and the demand feature vector is input to the questionnaire generation model, thereby obtaining a survey corresponding to the survey demand information.
  • a function for example, a Sigmoid function
  • step S502 the questionnaire is distributed to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
  • the questionnaire may be distributed to the preset target user via a specific transmission channel.
  • the specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire.
  • the preset target user may have multiple attributes.
  • the attributes may be a user login time, a login duration, a login location, and a visited website. It is also possible to find a collection of users that meet the research purpose and research needs according to the purpose of the user's research and the needs of the research.
  • the behavior log of the user may be analyzed, the attribute of the preset target user is obtained, and the user whose attribute is corresponding to the research purpose is extracted as the preset target user.
  • the behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user.
  • the user who has reached the preset standard of the user's evaluation result may also be used as the preset target user according to the research record of the user.
  • the research record may be the degree of seriousness of the user's answer and the number of answers.
  • the behavior log and/or historical research record of the preset target user matches the research target group and/or the research topic.
  • Step S504 collecting a questionnaire filling result returned by the preset target user.
  • the questionnaire filling result returned by the preset target user is collected. After the generated questionnaire is distributed to the preset target user through the designated transmission channel, the preset target user can fill in the questionnaire at any time and anywhere.
  • step S506 the questionnaire filling result is summarized, and the result of the questionnaire filling is completed, and the consensus analysis is performed to output the summarized questionnaire result.
  • the questionnaire filling result is saved to a database; when the result analysis is needed, the database is called out from the database. All the results of the survey are summarized and then summarized according to the results of all the questionnaires. The dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
  • the Isomap dimension reduction algorithm and the similarity algorithm are used to perform an opinion consistency analysis on the summarized questionnaire completion results to output the summarized questionnaire results.
  • a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant. Then, by calculating the quantitative relationship between the vectors, the similarities and differences between the different researchers are expressed. Define the distance between vector X and vector Y as:
  • the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance.
  • the similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
  • different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • Combine For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods.
  • Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion.
  • the questionnaire generating method proposed by the present application first receives the research demand information and generates a questionnaire according to the research demand information; secondly, distributes the questionnaire to a preset target user; Collecting the results of the questionnaires returned by the preset target users; finally, summarizing the results of the questionnaires, and performing consistency analysis on the results of the completed questionnaires to output the summarized questionnaire results.
  • the questionnaire can be automatically generated, and the system can generate different questionnaires according to different research demand information and select target users suitable for the research purpose to conduct network research, and the operation is simple, and the questionnaire generation is intelligent, which is beneficial to obtaining the true will of the customer. It saves a lot of manpower and material resources, and the effectiveness of the research results is greatly improved.
  • FIG. 6 it is a schematic flowchart of the implementation of the second embodiment of the questionnaire generating method of the present application.
  • the order of execution of the steps in the flowchart shown in FIG. 6 may be changed according to different requirements, and some steps may be omitted.
  • Step S500 receiving research demand information and generating a questionnaire according to the research demand information.
  • the research requirement information may include a research target group, a research topic, a research question type, and the like.
  • the user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2.
  • the terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors.
  • the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched”, and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
  • the questionnaire generation model may be established by using a deep learning algorithm, and the questionnaire generation model may be trained, and then the questionnaire may be automatically generated according to the research requirement information, and the record may be generated through a historical questionnaire.
  • the network is used to obtain training samples to train the questionnaire generation model.
  • the network may be accessed to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include information such as a research target group, a research topic, and a type of research question; Converting the training features of each questionnaire training sample into training vectors, and training the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, wherein the training layer of the questionnaire generating model is preferably based on nonlinearity a function (for example, a Sigmoid function) is implemented; the received research demand information is converted into a demand feature vector, and the demand feature vector is input to the questionnaire generation model, thereby obtaining a survey corresponding to the survey demand information.
  • a function for example, a Sigmoid function
  • Step S508 receiving a questionnaire adjustment request and performing detail adjustment on the generated questionnaire according to the questionnaire adjustment request.
  • a user questionnaire adjustment request may be received and details of the generated questionnaire may be adjusted according to the questionnaire adjustment request.
  • the questionnaire may include a plurality of questionnaire questions, and the detail adjustment may be a modification, deletion, addition of a questionnaire question, setting an association relationship of the questionnaire questions, and changing the order of the questionnaire questions.
  • the system can automatically generate the revised questionnaire and form a preview. If the questionnaire is not satisfied with the modified questionnaire, the questionnaire can be further adjusted. When the details are adjusted, the reporter can also be reminded in real time how to set the topic so that the research results obtained are better.
  • step S502 the questionnaire is distributed to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
  • the questionnaire may be distributed to the preset target user via a specific transmission channel.
  • the specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire.
  • the preset target user may have multiple attributes.
  • the attributes may be a user login time, a login duration, a login location, and a visited website. It is also possible to find a collection of users that meet the research purpose and research needs according to the purpose of the user's research and the needs of the research.
  • the behavior log of the user may be analyzed, the attribute of the preset target user is obtained, and the user whose attribute is corresponding to the research purpose is extracted as the preset target user.
  • the behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user.
  • the user who has reached the preset standard of the user's evaluation result may also be used as the preset target user according to the research record of the user.
  • the research record may be the degree of seriousness of the user's answer and the number of answers.
  • the behavior log or historical research record of the preset target user matches the research target group or the research topic.
  • Step S504 collecting a questionnaire filling result returned by the preset target user.
  • the questionnaire filling result returned by the preset target user is collected. After the generated questionnaire is distributed to the preset target user through the designated transmission channel, the preset target user can fill in the questionnaire at any time and anywhere.
  • step S506 the questionnaire filling result is summarized, and the result of the questionnaire filling is completed, and the consensus analysis is performed to output the summarized questionnaire result.
  • the questionnaire filling result is saved to a database; when the result analysis is needed, the database is called out from the database. All the results of the survey are summarized and then summarized according to the results of all the questionnaires. The dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
  • the Isomap dimension reduction algorithm and the similarity algorithm are used to perform an opinion consistency analysis on the summarized questionnaire completion results to output the summarized questionnaire results.
  • a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant. Then, by calculating the quantitative relationship between the vectors, the similarities and differences between the different researchers are expressed. Define the distance between vector X and vector Y as:
  • the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance.
  • the similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
  • different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used.
  • Combine For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods.
  • Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion.
  • the questionnaire generating method proposed by the present application first receives the survey demand information and generates a questionnaire according to the survey demand information; secondly, receives the questionnaire adjustment request and adjusts the request according to the questionnaire.
  • the questionnaire is adjusted in detail; further, the questionnaire is distributed to the preset target user; further, the questionnaire is returned to the preset target user, and finally, the results of the questionnaire are summarized.
  • the results of the questionnaires are filled out and the opinions are consistently analyzed to output the summarized questionnaire results. In this way, it is also possible to adjust the details of the student's questionnaire according to the actual needs of the user, further adapting the user's research needs, and is beneficial to obtaining the true will of the customer, and further improving the effectiveness of the research result.
  • the foregoing embodiment method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is better.
  • Implementation Based on such understanding, the technical solution of the present application, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk,
  • the optical disc includes a number of instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the methods described in various embodiments of the present application.

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Abstract

A questionnaire generation method, an application server and a computer readable storage medium. The method comprises: receiving survey demand information and generating a questionnaire according to the survey demand information (S500); distributing the questionnaire to preset target users, the preset target users referring to users whose behavior logs or historical survey records match the survey demand information (S502); collecting the questionnaire filling results returned by the preset target users (S504); summarizing the questionnaire filling results, performing consensus analysis on the summarized questionnaire filling results to output a summarized questionnaire result (S506). The method automatically generates a questionnaire according to received survey demand information, and the operation is simple and convenient, and can also improve survey result effectiveness.

Description

调查问卷生成方法、服务器及计算机可读存储介质Questionnaire generation method, server and computer readable storage medium
本申请要求于2018年3月12日提交中国专利局,申请号为201810200161.3、发明名称为“调查问卷生成方法、服务器及计算机可读存储介质”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。This application claims priority to Chinese Patent Application No. 201101200161.3, entitled "Questionnaire Generation Method, Server and Computer Readable Storage Media", filed on March 12, 2018, the entire contents of which are hereby incorporated by reference. Combined in this application.
技术领域Technical field
本申请涉及互联网领域,尤其涉及调查问卷生成方法、服务器及计算机可读存储介质。The present application relates to the field of Internet, and in particular, to a questionnaire generation method, a server, and a computer readable storage medium.
背景技术Background technique
市场调研是指对与营销决策相关的数据进行计划、收集和分析并把分析结果用于营销决策的过程。市场调研的基本任务就是为管理层提供有助于解决营销问题的信息。市场调研也是确定顾客和潜在顾客需要和需求的关键管理工具,是企业用来建立长期关系的手段,好的市场调研有助于保证企业未来的生存和发展。现有的市场调研主要是通过问卷调查的方式来实现。Market research is the process of planning, collecting, and analyzing data related to marketing decisions and using the results of the analysis for marketing decisions. The basic task of market research is to provide management with information that can help solve marketing problems. Market research is also a key management tool for determining the needs and needs of customers and potential customers. It is a means for companies to establish long-term relationships. Good market research helps to ensure the survival and development of the company in the future. The existing market research is mainly achieved through questionnaires.
但现有的问卷配置复杂,需要用户较高专业技能和经验才可完成,出错率较高,极其耗费人力物力,对于调研的场所和环境亦有所要求,同时对于被调研人员的选择亦无良好的选择措施,调研准确性常常不能满足实际调研需求。However, the existing questionnaires are complex in configuration and require high professional skills and experience to complete the problem. The error rate is high, and the human and material resources are extremely exhausted. There are also requirements for the research site and environment, and there is no choice for the research personnel. Good selection measures, survey accuracy often can not meet the actual research needs.
发明内容Summary of the invention
有鉴于此,本申请提出一种调查问卷生成、服务器及计算机可读存储介质,可以实现问卷生成智能化,有利于获取客户真实意愿,节省大量的人力物力,而且使调研结果的有效性得到很大的提高。In view of this, the present application proposes a questionnaire generation, a server and a computer readable storage medium, which can realize the intelligent generation of the questionnaire, is beneficial to obtaining the true will of the customer, saves a lot of manpower and material resources, and makes the validity of the research result very good. Great improvement.
首先,为实现上述目的,本申请提出一种服务器,所述服务器包括存储器、处理器,所述存储器上存储有可在所述处理器上运行的调查问卷生成系统,所述调查问卷生成系统被所述处理器执行时实现如下步骤:First, in order to achieve the above object, the present application provides a server, which includes a memory and a processor, and the memory stores a questionnaire generating system that can be run on the processor, and the questionnaire generating system is The processor implements the following steps when executed:
接收调研需求信息并根据所述调研需求信息生成调查问卷;Receiving research demand information and generating a questionnaire according to the research demand information;
将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户;Distributing the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research demand information;
收集所述预设目标用户回传的问卷填写结果;及Collecting the results of the questionnaire returned by the preset target user; and
将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
此外,为实现上述目的,本申请还提供一种调查问卷生成方法,应用于服务器,所述方法包括:In addition, in order to achieve the above object, the present application further provides a questionnaire generating method, which is applied to a server, and the method includes:
接收调研需求信息并根据所述调研需求信息生成调查问卷;Receiving research demand information and generating a questionnaire according to the research demand information;
将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户;Distributing the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research demand information;
收集所述预设目标用户回传的问卷填写结果;及Collecting the results of the questionnaire returned by the preset target user; and
将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
进一步地,为实现上述目的,本申请还提供一种计算机可读存储介质,所述计算机可读存储介质存储有调查问卷生成系统,所述调查问卷生成系统可被至少一个处理器执行,以使所述至少一个处理器执行如上述调查问卷生成方法的步骤。Further, in order to achieve the above object, the present application further provides a computer readable storage medium storing a questionnaire generating system, the questionnaire generating system being executable by at least one processor, so that The at least one processor performs the steps of the questionnaire generation method as described above.
相较于现有技术,本申请所提出的调查问卷生成方法、服务器及计算机可读存储介质,首先,接收调研需求信息并根据所述调研需求信息生成调查问卷;其次,将所述调查问卷分发至预设目标用户;再者,收集所述预设目标用户回传的问卷填写结果;最后,将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。这样,可以实现自动生成调查问卷,系统可以根据不同的调研需求信息生成不同的调查问卷并筛选适合调研目的的目标用户进行网络调研,操作简单,实现问卷生成智能化,有利于获取客户真实意愿,节省大量的人力物力,而且使调研结果的有效性得到很大的提高。Compared with the prior art, the questionnaire generating method, the server and the computer readable storage medium proposed by the present application firstly receive survey demand information and generate a questionnaire according to the survey demand information; secondly, distribute the questionnaire To the preset target user; further, collecting the questionnaire filling result of the preset target user returning; finally, summarizing the questionnaire filling result, and performing the opinion consistency analysis on the summarized questionnaire filling result, to output the summary Post-question results. In this way, the questionnaire can be automatically generated, and the system can generate different questionnaires according to different research demand information and select target users suitable for the research purpose to conduct network research, and the operation is simple, and the questionnaire generation is intelligent, which is beneficial to obtaining the true will of the customer. It saves a lot of manpower and material resources, and the effectiveness of the research results is greatly improved.
附图说明DRAWINGS
图1是本申请各个实施例一可选的应用环境示意图;1 is a schematic diagram of an optional application environment of each embodiment of the present application;
图2是本申请服务器一可选的硬件架构的示意图;2 is a schematic diagram of an optional hardware architecture of the server of the present application;
图3是本申请调查问卷生成系统第一实施例的程序模块示意图;3 is a schematic diagram of a program module of a first embodiment of a questionnaire generating system of the present application;
图4是本申请调查问卷生成系统第二实施例的程序模块示意图;4 is a schematic diagram of a program module of a second embodiment of the questionnaire generating system of the present application;
图5为本申请调查问卷生成方法第一实施例的实施流程示意图;FIG. 5 is a schematic diagram of an implementation process of a first embodiment of a method for generating a questionnaire according to the present application; FIG.
图6为本申请调查问卷生成方法第二实施例的实施流程示意图。FIG. 6 is a schematic diagram of an implementation process of a second embodiment of a questionnaire generating method of the present application.
附图标记:Reference mark:
终端设备Terminal Equipment 11
服务器server 22
网络The internet 33
存储器Memory 1111
处理器processor 1212
网络接口Network Interface 1313
调查问卷生成系统 Questionnaire generation system 100100
生成模块 Build module 101101
分发模块 Distribution module 102102
收集模块 Collection module 103103
汇总分析模块 Summary analysis module 104104
调整模块 Adjustment module 105105
本申请目的的实现、功能特点及优点将结合实施例,参照附图做进一步说明。The implementation, functional features and advantages of the present application will be further described with reference to the accompanying drawings.
具体实施方式detailed description
为了使本申请的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本申请进行进一步详细说明。应当理解,此处所描述的具体实施例仅用以解释本申请,并不用于限定本申请。基于本申请中的实施例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例,都属于本申请保护的范围。In order to make the objects, technical solutions, and advantages of the present application more comprehensible, the present application will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the application and are not intended to be limiting. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present application without departing from the inventive scope are the scope of the present application.
需要说明的是,在本申请中涉及“第一”、“第二”等的描述仅用于描述目的,而不能理解为指示或暗示其相对重要性或者隐含指明所指示的技术特征的数量。由此,限定有“第一”、“第二”的特征可以明示或者隐含地包括至少一个该特征。另外,各个实施例之间的技术方案可以相互结合,但是必须是以本领域普通技术人员能够实现为基础,当技术方案的结合出现相互矛盾或无法实现时应当认为这种技术方案的结合不存在,也不在本申请要求的保护范围之内。It should be noted that the descriptions of "first", "second" and the like in the present application are for the purpose of description only, and are not to be construed as indicating or implying their relative importance or implicitly indicating the number of technical features indicated. . Thus, features defining "first" or "second" may include at least one of the features, either explicitly or implicitly. In addition, the technical solutions between the various embodiments may be combined with each other, but must be based on the realization of those skilled in the art, and when the combination of the technical solutions is contradictory or impossible to implement, it should be considered that the combination of the technical solutions does not exist. Nor is it within the scope of protection required by this application.
参阅图1所示,是本申请各个实施例一可选的应用环境示意图。Referring to FIG. 1 , it is a schematic diagram of an optional application environment of each embodiment of the present application.
在本实施例中,本申请可应用于包括,但不仅限于,终端设备1、服务器2、网络3的应用环境中。其中,所述终端设备1可以是移动电话、智能电话、笔记本电脑、数字广播接收器、PDA(个人数字助理)、PAD(平板电脑)、PMP(便携式多媒体播放器)、导航装置、车载装置等等的可移动设备,以及诸如数字TV、台式计算机、笔记本、服务器等等的固定终端。所述服务器2可以是机架式服务器、刀片式服务器、塔式服务器或机柜式服务器等计算设备,该服务器2可以是独立的服务器,也可以是多个服务器所组成的服务器集群。所述网络3可以是企业内部网(Intranet)、互联网(Internet)、全球移动通讯系统(Global System of Mobile communication,GSM)、宽带码分多址(Wideband Code Division Multiple Access,WCDMA)、4G网络、5G网络、蓝牙(Bluetooth)、Wi-Fi、通话网络等无线或有线网络。In this embodiment, the present application is applicable to an application environment including, but not limited to, the terminal device 1, the server 2, and the network 3. The terminal device 1 may be a mobile phone, a smart phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a navigation device, an in-vehicle device, etc. Mobile devices such as, and fixed terminals such as digital TVs, desktop computers, notebooks, servers, and the like. The server 2 may be a computing device such as a rack server, a blade server, a tower server, or a rack server. The server 2 may be a stand-alone server or a server cluster composed of multiple servers. The network 3 may be an intranet, an Internet, a Global System of Mobile communication (GSM), a Wideband Code Division Multiple Access (WCDMA), a 4G network, Wireless or wired networks such as 5G networks, Bluetooth, Wi-Fi, and call networks.
其中,所述服务器2可以通过所述网络3分别与一个或多个所述终端设备1通信连接,以进行数据传输和交互。The server 2 can be communicatively connected to one or more of the terminal devices 1 through the network 3 for data transmission and interaction.
参阅图2所示,是本申请服务器2一可选的硬件架构的示意图。Referring to FIG. 2, it is a schematic diagram of an optional hardware architecture of the server 2 of the present application.
本实施例中,所述服务器2可包括,但不仅限于,可通过系统总线相互通 信连接存储器11、处理器12、网络接口13。需要指出的是,图2仅示出了具有组件11-13的服务器2,但是应理解的是,并不要求实施所有示出的组件,可以替代的实施更多或者更少的组件。In this embodiment, the server 2 may include, but is not limited to, a memory 11, a processor 12, and a network interface 13 that can communicate with each other through a system bus. It is pointed out that Figure 2 only shows the server 2 with the components 11-13, but it should be understood that not all illustrated components are required to be implemented, and more or fewer components may be implemented instead.
所述存储器11至少包括一种类型的可读存储介质,所述可读存储介质包括闪存、硬盘、多媒体卡、卡型存储器(例如,SD或DX存储器等)、随机访问存储器(RAM)、静态随机访问存储器(SRAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、可编程只读存储器(PROM)、磁性存储器、磁盘、光盘等。在一些实施例中,所述存储器11可以是所述服务器2的内部存储单元,例如该服务器2的硬盘或内存。在另一些实施例中,所述存储器11也可以是所述服务器2的外部存储设备,例如该服务器2上配备的插接式硬盘,智能存储卡(Smart Media Card,SMC),安全数字(Secure Digital,SD)卡,闪存卡(Flash Card)等。当然,所述存储器11还可以既包括所述服务器2的内部存储单元也包括其外部存储设备。本实施例中,所述存储器11通常用于存储安装于所述服务器2的操作系统和各类应用软件,例如调查问卷生成系统100的程序代码等。此外,所述存储器11还可以用于暂时地存储已经输出或者将要输出的各类数据。The memory 11 includes at least one type of readable storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (eg, SD or DX memory, etc.), a random access memory (RAM), a static Random access memory (SRAM), read only memory (ROM), electrically erasable programmable read only memory (EEPROM), programmable read only memory (PROM), magnetic memory, magnetic disk, optical disk, and the like. In some embodiments, the memory 11 may be an internal storage unit of the server 2, such as a hard disk or memory of the server 2. In other embodiments, the memory 11 may also be an external storage device of the server 2, such as a plug-in hard disk equipped on the server 2, a smart memory card (SMC), and a secure digital (Secure) Digital, SD) cards, flash cards, etc. Of course, the memory 11 can also include both the internal storage unit of the server 2 and its external storage device. In this embodiment, the memory 11 is generally used to store an operating system installed on the server 2 and various types of application software, such as program codes of the questionnaire generating system 100. Further, the memory 11 can also be used to temporarily store various types of data that have been output or are to be output.
所述处理器12在一些实施例中可以是中央处理器(Central Processing Unit,CPU)、控制器、微控制器、微处理器、或其他数据处理芯片。该处理器12通常用于控制所述服务器2的总体操作,例如执行与所述终端设备1进行数据交互或者通信相关的控制和处理等。本实施例中,所述处理器12用于运行所述存储器11中存储的程序代码或者处理数据,例如运行所述调查问卷生成系统100等。The processor 12 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments. The processor 12 is typically used to control the overall operation of the server 2, such as performing control and processing related to data interaction or communication with the terminal device 1. In this embodiment, the processor 12 is configured to run program code or process data stored in the memory 11, such as running the questionnaire generation system 100 and the like.
所述网络接口13可包括无线网络接口或有线网络接口,该网络接口13通常用于在所述服务器2与其他电子设备之间建立通信连接。本实施例中,所述网络接口13主要用于通过所述网络3将所述服务器2与一个或多个所述终端设备1相连,在所述服务器2与所述一个或多个终端设备1之间的建立数据传输通道和通信连接。The network interface 13 may comprise a wireless network interface or a wired network interface, which is typically used to establish a communication connection between the server 2 and other electronic devices. In this embodiment, the network interface 13 is mainly used to connect the server 2 to one or more of the terminal devices 1 through the network 3, and the server 2 and the one or more terminal devices 1 Establish a data transmission channel and communication connection between.
至此,己经详细介绍了本申请相关设备的硬件结构和功能。下面,将基于上述介绍提出本申请的各个实施例。So far, the hardware structure and functions of the devices related to this application have been described in detail. Hereinafter, various embodiments of the present application will be made based on the above description.
首先,本申请提出一种调查问卷生成系统100。First, the present application proposes a questionnaire generating system 100.
参阅图3所示,是本申请调查问卷生成系统100第一实施例的程序模块图。Referring to FIG. 3, it is a program module diagram of the first embodiment of the questionnaire generating system 100 of the present application.
本实施例中,所述调查问卷生成系统100包括一系列的存储于存储器11上的计算机程序指令,当该计算机程序指令被处理器12执行时,可以实现本申请各实施例的调查问卷生成操作。在一些实施例中,基于该计算机程序指令各部分所实现的特定的操作,调查问卷生成系统100可以被划分为一个或多个模块。例如,在图3中,调查问卷生成系统100可以被分割成生成模块101、分发模块102、收集模块103及汇总分析模块104。其中:In this embodiment, the questionnaire generating system 100 includes a series of computer program instructions stored in the memory 11, and when the computer program instructions are executed by the processor 12, the questionnaire generating operation of each embodiment of the present application can be implemented. . In some embodiments, the questionnaire generation system 100 can be divided into one or more modules based on the particular operations implemented by the various portions of the computer program instructions. For example, in FIG. 3, the questionnaire generation system 100 can be divided into a generation module 101, a distribution module 102, a collection module 103, and a summary analysis module 104. among them:
所述生成模块101用于接收调研需求信息并根据所述调研需求信息生成调查问卷。The generating module 101 is configured to receive survey demand information and generate a questionnaire according to the survey demand information.
在一实施例中,所述调研需求信息可以包括调研目标群体、调研主题、调研问题类型等。用户可以通过终端设备1来输入调研需求信息,终端设备1可以将接收到的调研需求信息转发至所述服务器2。终端设备1可以设置一交互界面来引导使用者输入调研需求信息,进而来获取本次调研目标群体、主题、调研问题类型和调研限制因素等信息。举例而言,所述交互界面可以设置有“本次调研主题”、“期望调研的对象”等输入栏位及可选择的调用问题类型组合(选择题、选择题+问答题)。In an embodiment, the research requirement information may include a research target group, a research topic, a research question type, and the like. The user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2. The terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors. For example, the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched", and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
在一实施例中,所述生成模块101可以利用深度学习算法建立问卷生成模型,并对该问卷生成模型进行训练,进而可以实现根据所述调研需求信息自动生成所述调查问卷,所述生成模块101可以通过历史调查问卷生成记录或接入网络来获取训练样本,以对该问卷生成模型进行训练。In an embodiment, the generating module 101 may use a deep learning algorithm to establish a questionnaire generating model, and train the questionnaire generating model, so that the questionnaire may be automatically generated according to the survey demand information, and the generating module 101 may acquire a training sample by generating a record or accessing a network through a historical questionnaire to train the questionnaire generation model.
举例而言,所述生成模块101接入网络来获取多个问卷训练样本,每个问卷训练样本包含有问卷样本及训练特征,所述训练特征可以包括调研目标群体、调研主题、调研问题类型等信息;所述生成模块101将每个问卷训练样本的训练特征转换成训练向量,并利用所述训练向量及每个问卷训练样本的问卷样本来训练所述问卷生成模型,所述问卷生成模型的训练层优选为基于非线性函数(例如Sigmoid函数)所实现;所述生成模块101再将接收到的调研需求信息转换成需求特征向量,并将所述需求特征向量输入至所述问卷生成模型,进而可以得到与所述调研需求信息对应的调查问卷。For example, the generating module 101 accesses the network to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include a research target group, a research topic, a research question type, and the like. The generating module 101 converts the training features of each questionnaire training sample into training vectors, and trains the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, the questionnaire generating model The training layer is preferably implemented based on a nonlinear function (for example, a Sigmoid function); the generating module 101 further converts the received survey demand information into a demand feature vector, and inputs the demand feature vector to the questionnaire generating model. Further, a questionnaire corresponding to the survey request information can be obtained.
所述分发模块102用于将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户。The distribution module 102 is configured to distribute the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
在一实施例中,所述分发模块102可以通过特定的传输通道将所述调查问卷分发至所述预设目标用户。所述特定的传输通道可以是指如预设目标用户的特定软件客户端,邮件、即时通讯消息等,从而告知并引导所述预设目标用户参与问卷调查。所述预设目标用户可以具有多个属性。所述属性可以是用户登陆时间、登陆时长、登陆地点和浏览过的网站等。所述分发模块102可以根据用户调研目的和调研需求的不同找出符合所述调研目的及调研需求的用户集合。In an embodiment, the distribution module 102 can distribute the questionnaire to the preset target user through a specific transmission channel. The specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire. The preset target user may have multiple attributes. The attributes may be a user login time, a login duration, a login location, and a visited website. The distribution module 102 can find a collection of users that meet the research purpose and the research needs according to different research purposes and research needs of the user.
在一实施例中,所述分发模块102可以分析所述用户的行为日志,得到所述预设目标用户的属性,提取所述属性与所述调研目的相应的用户,作为所述预设目标用户。所述预设目标用户的行为日志可以是对所述调研目的的兴趣和所述用户的浏览习惯。所述分发模块102还可以根据所述用户的调研记录,将所述用户的评价结果达到预设标准的用户作为所述预设目标用户。所述调研记录可以是用户答题的认真程度和答题的次数。所述预设目标用户的行为日志和/或历史调研记录与所述调研目标群体和/或所述调研主题相匹配。In an embodiment, the distribution module 102 may analyze the behavior log of the user, obtain the attribute of the preset target user, and extract the user whose attribute corresponds to the research purpose as the preset target user. . The behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user. The distribution module 102 may further use, as the preset target user, a user whose user's evaluation result reaches a preset standard according to the research record of the user. The research record may be the degree of seriousness of the user's answer and the number of answers. The behavior log and/or historical research record of the preset target user matches the research target group and/or the research topic.
所述收集模块103用于收集所述预设目标用户回传的问卷填写结果。The collecting module 103 is configured to collect a questionnaire filling result returned by the preset target user.
在一实施方式中,所述收集模块103收集所述预设目标用户回传的问卷填写结果。所述分发模块102将生成的调查问卷通过指定的传输通道分发至 所述预设目标用户后,所述预设目标用户可以在任意时刻、任意地方进行所述调查问卷的填写。In an embodiment, the collecting module 103 collects the questionnaire filling result returned by the preset target user. After the distribution module 102 distributes the generated questionnaire to the preset target user through the designated transmission channel, the preset target user may fill in the questionnaire at any time and anywhere.
所述汇总分析模块104用于将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The summary analysis module 104 is configured to summarize the questionnaire filling results, and perform an opinion consistency analysis on the summarized questionnaire filling results to output the summarized questionnaire results.
在一实施方式中,所述汇总分析模块104在接收到所述预设目标用户回传的问卷填写结果后,将所述问卷填写结果保存至一数据库;当需要进行结果分析时,从所述数据库中调出此次调查的所有结果并进行汇总,然后根据所有问卷填写结果的汇总,可以用可视化的方式显示所有被调研人员意见的分散程度,以可视化的形式输出结果汇总。In an embodiment, the summary analysis module 104 saves the questionnaire filling result to a database after receiving the questionnaire filling result returned by the preset target user; when the result analysis is needed, from the All the results of the survey are recalled and summarized in the database, and then based on the summary of the results of all the questionnaires, the degree of dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
在一实施方式中,所述汇总分析模块104利用Isomap降维算法和相似度算法对所述汇总后的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。In an embodiment, the summary analysis module 104 performs an opinion consistency analysis on the summarized questionnaire completion results by using an Isomap dimensionality reduction algorithm and a similarity algorithm to output the aggregated questionnaire results.
举例而言,使用向量来表示各个被调研人员的调查问卷结果,并利用Isomap降维方法,在保证向量间距离不变的条件下,将高维向量转化为低维向量用于坐标显示,然后通过计算向量间的量化关系来表示不同被调研人员观点上的异同。定义向量X和向量Y的距离为:For example, a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant. By calculating the quantitative relationship between vectors, the similarities and differences between different researchers are expressed. Define the distance between vector X and vector Y as:
Figure PCTCN2018090644-appb-000001
Figure PCTCN2018090644-appb-000001
如果X、Y的第i个分量相同,则该分量对距离的贡献为0;如果不同,则该分量对距离的贡献大于0,并且分量相差越大,它们对距离的贡献越大。使用向量间的距离可以描述各被调研人员观点上的差异。距离值越大表明被调研人员观点的差异越大。所述相似性计算方法评估群体意见发散程度方式是:如果距离小,那么相似度大;如果距离大,那么相似度小。If the i-th component of X, Y is the same, the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance. Using the distance between vectors can describe the differences in the opinions of the various investigators. The larger the distance value, the greater the difference in the opinions of the respondents. The similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
在一实施方式中,针对不同的问题可以设置不同的分析方法,针对封闭性问题可以采用定量与定性结合的方法,例如可以采用百分比、频数与相似度分析、降维分析、层次分析等方法的结合。对于开放性问题则可以采用定性分析的方法,主要有聚类、区间划分、相似度分析方法等。最后对所有问题的所有选项进行Isomap降维然后用相似性计算方法汇总整体意见的分散程度,如果对于调查问卷中的某个问题所有被调研人员的意见基本上一致,则可以把此结果作为一致性意见。如果存在逻辑上的不一致性,那么就会发出意见不一致的提醒,并给出相应的问题,然后所述汇总分析模块104重新进行结果汇总及分析,以此直至群体意见基本一致,并最终把意见分析的相关内容以可视化的形式表示出来。In an embodiment, different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used. Combine. For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods. Finally, Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion. If there is a logical inconsistency, a reminder of inconsistency is issued, and a corresponding question is given, and then the summary analysis module 104 re-sends the results and analyzes the results, until the group opinions are basically the same, and finally the opinions are The relevant content of the analysis is presented in a visual form.
通过上述程序模块101-104,本申请所提出的调查问卷生成系统100,首先,接收调研需求信息并根据所述调研需求信息生成调查问卷;其次,将所述调查问卷分发至预设目标用户;再者,收集所述预设目标用户回传的问卷填写结果;最后,将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。这样,可以实现自动 生成调查问卷,系统可以根据不同的调研需求信息生成不同的调查问卷并筛选适合调研目的的目标用户进行网络调研,操作简单,实现问卷生成智能化,有利于获取客户真实意愿,节省大量的人力物力,而且使调研结果的有效性得到很大的提高。Through the above-mentioned program modules 101-104, the questionnaire generating system 100 proposed by the present application first receives the research demand information and generates a questionnaire according to the research demand information; secondly, distributes the questionnaire to a preset target user; Furthermore, the results of the questionnaires returned by the preset target users are collected; finally, the results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results. In this way, the questionnaire can be automatically generated, and the system can generate different questionnaires according to different research demand information and select target users suitable for the research purpose to conduct network research, and the operation is simple, and the questionnaire generation is intelligent, which is beneficial to obtaining the true will of the customer. It saves a lot of manpower and material resources, and the effectiveness of the research results is greatly improved.
参阅图4所示,是本申请调查问卷生成系统100第二实施例的程序模块图。本实施例中,所述调查问卷生成系统100包括一系列的存储于存储器11上的计算机程序指令,当该计算机程序指令被处理器12执行时,可以实现本申请各实施例的调查问卷生成操作。在一些实施例中,基于该计算机程序指令各部分所实现的特定的操作,调查问卷生成系统100可以被划分为一个或多个模块。例如,在图4中,调查问卷生成系统100可以被分割成生成模块101、分发模块102、收集模块103、汇总分析模块104及调整模块105。所述各程序模块101-104与本申请调查问卷生成系统100第一实施例相同,并在此基础上增加调整模块105。其中:Referring to FIG. 4, it is a program module diagram of the second embodiment of the questionnaire generating system 100 of the present application. In this embodiment, the questionnaire generating system 100 includes a series of computer program instructions stored in the memory 11, and when the computer program instructions are executed by the processor 12, the questionnaire generating operation of each embodiment of the present application can be implemented. . In some embodiments, the questionnaire generation system 100 can be divided into one or more modules based on the particular operations implemented by the various portions of the computer program instructions. For example, in FIG. 4, the questionnaire generation system 100 can be divided into a generation module 101, a distribution module 102, a collection module 103, a summary analysis module 104, and an adjustment module 105. Each of the program modules 101-104 is the same as the first embodiment of the questionnaire generating system 100 of the present application, and an adjustment module 105 is added thereto. among them:
所述生成模块101用于接收调研需求信息并根据所述调研需求信息生成调查问卷。The generating module 101 is configured to receive survey demand information and generate a questionnaire according to the survey demand information.
在一实施例中,所述调研需求信息可以包括调研目标群体、调研主题、调研问题类型等。用户可以通过终端设备1来输入调研需求信息,终端设备1可以将接收到的调研需求信息转发至所述服务器2。终端设备1可以设置一交互界面来引导使用者输入调研需求信息,进而来获取本次调研目标群体、主题、调研问题类型和调研限制因素等信息。举例而言,所述交互界面可以设置有“本次调研主题”、“期望调研的对象”等输入栏位及可选择的调用问题类型组合(选择题、选择题+问答题)。In an embodiment, the research requirement information may include a research target group, a research topic, a research question type, and the like. The user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2. The terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors. For example, the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched", and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
在一实施例中,所述生成模块101可以利用深度学习算法建立问卷生成模型,并对该问卷生成模型进行训练,进而可以实现根据所述调研需求信息自动生成所述调查问卷,所述生成模块101可以通过历史调查问卷生成记录或接入网络来获取训练样本,以对该问卷生成模型进行训练。In an embodiment, the generating module 101 may use a deep learning algorithm to establish a questionnaire generating model, and train the questionnaire generating model, so that the questionnaire may be automatically generated according to the survey demand information, and the generating module 101 may acquire a training sample by generating a record or accessing a network through a historical questionnaire to train the questionnaire generation model.
举例而言,所述生成模块101接入网络来获取多个问卷训练样本,每个问卷训练样本包含有问卷样本及训练特征,所述训练特征可以包括调研目标群体、调研主题、调研问题类型等信息;所述生成模块101将每个问卷训练样本的训练特征转换成训练向量,并利用所述训练向量及每个问卷训练样本的问卷样本来训练所述问卷生成模型,所述问卷生成模型的训练层优选为基于非线性函数(例如Sigmoid函数)所实现;所述生成模块101再将接收到的调研需求信息转换成需求特征向量,并将所述需求特征向量输入至所述问卷生成模型,进而可以得到与所述调研需求信息对应的调查问卷。For example, the generating module 101 accesses the network to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include a research target group, a research topic, a research question type, and the like. The generating module 101 converts the training features of each questionnaire training sample into training vectors, and trains the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, the questionnaire generating model The training layer is preferably implemented based on a nonlinear function (for example, a Sigmoid function); the generating module 101 further converts the received survey demand information into a demand feature vector, and inputs the demand feature vector to the questionnaire generating model. Further, a questionnaire corresponding to the survey request information can be obtained.
所述调整模块105用于接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整。The adjustment module 105 is configured to receive a questionnaire adjustment request and perform detail adjustment on the generated questionnaire according to the questionnaire adjustment request.
在一实施方式中,所述调整模块105可以接收用户问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整。所述调查问卷可以包括多个问卷问题,所述细节调整可以是修改、删除、增加问卷问题,设定问卷 问题的关联关系,更改问卷问题的顺序。In an embodiment, the adjustment module 105 may receive a user questionnaire adjustment request and perform detail adjustment on the generated questionnaire according to the questionnaire adjustment request. The questionnaire may include a plurality of questionnaire questions, and the detail adjustment may be a modification, deletion, addition of a questionnaire question, setting an association relationship of the questionnaire questions, and changing the order of the questionnaire questions.
举例而言,所述调整模块105可以调整一些涉及特定产品的调研问题的比重,设置问卷问题的关联关系,修改某些问题的描述,更换问卷问题的顺序,设置封闭性问题的选项,设置矩阵题要素等。所述调整模块105还可以通过工作流方式指定某一问卷问题对应答案可以跳转至指定题,也可以设置对描述性问卷答案进行分析并跳转至指定题,允许对主观题的表情、图片答题。For example, the adjustment module 105 can adjust the proportion of some research questions related to a specific product, set the relationship of the questionnaire questions, modify the description of some problems, change the order of the questionnaire questions, set options for closed questions, and set the matrix. Question elements, etc. The adjustment module 105 can also specify a certain questionnaire question corresponding to the answer by the workflow mode to jump to the specified question, or set the analysis of the descriptive questionnaire answer and jump to the specified question, allowing the expression and picture of the subjective question. Answer the question.
在一实施方式中,当用户发送问卷调整请求选择对所述调查问卷进行细节调整时,所述调整模块105接收用户的设定需求和/或获取用户的先前调查问卷记录和/或用户的基本信息进行细节调整。当对所选中的调查问卷设置调整细节之后,系统可自动生成修改后的调查问卷并形成预览,如果调查问卷对修改后的调查问卷不满意还可以继续对所述调查问卷进行调整。在进行细节调整题目时,所述调整模块105还可以实时提醒所述调研人员如何设置题目可以使得所得到的调研效果更好。In an embodiment, when the user sends a questionnaire adjustment request to select a detailed adjustment of the questionnaire, the adjustment module 105 receives the user's setting requirements and/or acquires the user's previous questionnaire records and/or the user's basics. The information is adjusted in detail. After setting the adjustment details for the selected questionnaire, the system can automatically generate the modified questionnaire and form a preview. If the questionnaire is not satisfied with the modified questionnaire, the questionnaire can be further adjusted. When the detailed adjustment problem is performed, the adjustment module 105 can also promptly remind the researcher how to set the topic so that the obtained research result is better.
所述分发模块102用于将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户。The distribution module 102 is configured to distribute the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
在一实施例中,所述分发模块102可以通过特定的传输通道将所述调查问卷分发至所述预设目标用户。所述特定的传输通道可以是指如预设目标用户的特定软件客户端,邮件、即时通讯消息等,从而告知并引导所述预设目标用户参与问卷调查。所述预设目标用户可以具有多个属性。所述属性可以是用户登陆时间、登陆时长、登陆地点和浏览过的网站等。所述分发模块102可以根据用户调研目的和调研需求的不同找出符合所述调研目的及调研需求的用户集合。In an embodiment, the distribution module 102 can distribute the questionnaire to the preset target user through a specific transmission channel. The specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire. The preset target user may have multiple attributes. The attributes may be a user login time, a login duration, a login location, and a visited website. The distribution module 102 can find a collection of users that meet the research purpose and the research needs according to different research purposes and research needs of the user.
在一实施例中,所述分发模块102可以分析所述用户的行为日志,得到所述预设目标用户的属性,提取所述属性与所述调研目的相应的用户,作为所述预设目标用户。所述预设目标用户的行为日志可以是对所述调研目的的兴趣和所述用户的浏览习惯。所述分发模块102还可以根据所述用户的调研记录,将所述用户的评价结果达到预设标准的用户作为所述预设目标用户。所述调研记录可以是用户答题的认真程度和答题的次数。所述预设目标用户的行为日志和/或历史调研记录与所述调研目标群体和/或所述调研主题相匹配。In an embodiment, the distribution module 102 may analyze the behavior log of the user, obtain the attribute of the preset target user, and extract the user whose attribute corresponds to the research purpose as the preset target user. . The behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user. The distribution module 102 may further use, as the preset target user, a user whose user's evaluation result reaches a preset standard according to the research record of the user. The research record may be the degree of seriousness of the user's answer and the number of answers. The behavior log and/or historical research record of the preset target user matches the research target group and/or the research topic.
所述收集模块103用于收集所述预设目标用户回传的问卷填写结果。The collecting module 103 is configured to collect a questionnaire filling result returned by the preset target user.
在一实施方式中,所述收集模块103收集所述预设目标用户回传的问卷填写结果。所述分发模块102将生成的调查问卷通过指定的传输通道分发至所述预设目标用户后,所述预设目标用户可以在任意时刻、任意地方进行所述调查问卷的填写。In an embodiment, the collecting module 103 collects the questionnaire filling result returned by the preset target user. After the distribution module 102 distributes the generated questionnaire to the preset target user through the designated transmission channel, the preset target user may fill in the questionnaire at any time and anywhere.
所述汇总分析模块104用于将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The summary analysis module 104 is configured to summarize the questionnaire filling results, and perform an opinion consistency analysis on the summarized questionnaire filling results to output the summarized questionnaire results.
在一实施方式中,所述汇总分析模块104在接收到所述预设目标用户回传的问卷填写结果后,将所述问卷填写结果保存至一数据库;当需要进行结 果分析时,从所述数据库中调出此次调查的所有结果并进行汇总,然后根据所有问卷填写结果的汇总,可以用可视化的方式显示所有被调研人员意见的分散程度,以可视化的形式输出结果汇总。In an embodiment, the summary analysis module 104 saves the questionnaire filling result to a database after receiving the questionnaire filling result returned by the preset target user; when the result analysis is needed, from the All the results of the survey are recalled and summarized in the database, and then based on the summary of the results of all the questionnaires, the degree of dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
在一实施方式中,所述汇总分析模块104利用Isomap降维算法和相似度算法对所述汇总后的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。In an embodiment, the summary analysis module 104 performs an opinion consistency analysis on the summarized questionnaire completion results by using an Isomap dimensionality reduction algorithm and a similarity algorithm to output the aggregated questionnaire results.
举例而言,使用向量来表示各个被调研人员的调查问卷结果,并利用Isomap降维方法,在保证向量间距离不变的条件下,将高维向量转化为低维向量用于坐标显示,然后通过计算向量间的量化关系来表示不同被调研人员观点上的异同。定义向量X和向量Y的距离为:For example, a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant. By calculating the quantitative relationship between vectors, the similarities and differences between different researchers are expressed. Define the distance between vector X and vector Y as:
Figure PCTCN2018090644-appb-000002
Figure PCTCN2018090644-appb-000002
如果X、Y的第i个分量相同,则该分量对距离的贡献为0;如果不同,则该分量对距离的贡献大于0,并且分量相差越大,它们对距离的贡献越大。使用向量间的距离可以描述各被调研人员观点上的差异。距离值越大表明被调研人员观点的差异越大。所述相似性计算方法评估群体意见发散程度方式是:如果距离小,那么相似度大;如果距离大,那么相似度小。If the i-th component of X, Y is the same, the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance. Using the distance between vectors can describe the differences in the opinions of the various investigators. The larger the distance value, the greater the difference in the opinions of the respondents. The similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
在一实施方式中,针对不同的问题可以设置不同的分析方法,针对封闭性问题可以采用定量与定性结合的方法,例如可以采用百分比、频数与相似度分析、降维分析、层次分析等方法的结合。对于开放性问题则可以采用定性分析的方法,主要有聚类、区间划分、相似度分析方法等。最后对所有问题的所有选项进行Isomap降维然后用相似性计算方法汇总整体意见的分散程度,如果对于调查问卷中的某个问题所有被调研人员的意见基本上一致,则可以把此结果作为一致性意见。如果存在逻辑上的不一致性,那么就会发出意见不一致的提醒,并给出相应的问题,然后所述汇总分析模块104重新进行结果汇总及分析,以此直至群体意见基本一致,并最终把意见分析的相关内容以可视化的形式表示出来。In an embodiment, different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used. Combine. For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods. Finally, Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion. If there is a logical inconsistency, a reminder of inconsistency is issued, and a corresponding question is given, and then the summary analysis module 104 re-sends the results and analyzes the results, until the group opinions are basically the same, and finally the opinions are The relevant content of the analysis is presented in a visual form.
通过上述程序模块101-105,本申请所提出的调查问卷生成系统100,首先,接收调研需求信息并根据所述调研需求信息生成调查问卷;其次,接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整;再者,将所述调查问卷分发至预设目标用户;再者,收集所述预设目标用户回传的问卷填写结果;最后,将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。这样,还可以实现根据用户的需求对生成的调查问卷进行细节调整,进一步适配用户的调研需求,有利于获取客户真实意愿,使调研结果的有效性得到进一步提高。Through the above-mentioned program modules 101-105, the questionnaire generating system 100 proposed by the present application first receives the research demand information and generates a questionnaire according to the research demand information; secondly, receives the questionnaire adjustment request and adjusts the request according to the questionnaire. The generated questionnaire is adjusted in detail; further, the questionnaire is distributed to the preset target user; and further, the questionnaire of the preset target user is collected to fill in the result; and finally, the questionnaire is filled in. Summarize and analyze the results of the completed questionnaires to output the aggregated questionnaire results. In this way, the detailed adjustment of the generated questionnaire according to the user's needs can be realized, and the user's research needs can be further adapted, which is beneficial to obtaining the true will of the customer and further improving the effectiveness of the research result.
此外,本申请还提出一种调查问卷生成方法。In addition, the present application also proposes a questionnaire generation method.
参阅图5所示,是本申请调查问卷生成方法第一实施例的实施流程示意图。在本实施例中,根据不同的需求,图5所示的流程图中的步骤的执行顺序 可以改变,某些步骤可以省略。Referring to FIG. 5, it is a schematic flowchart of the implementation of the first embodiment of the questionnaire generating method of the present application. In this embodiment, the order of execution of the steps in the flowchart shown in Fig. 5 may be changed according to different requirements, and some steps may be omitted.
步骤S500,接收调研需求信息并根据所述调研需求信息生成调查问卷。Step S500, receiving research demand information and generating a questionnaire according to the research demand information.
在一实施例中,所述调研需求信息可以包括调研目标群体、调研主题、调研问题类型等。用户可以通过终端设备1来输入调研需求信息,终端设备1可以将接收到的调研需求信息转发至所述服务器2。终端设备1可以设置一交互界面来引导使用者输入调研需求信息,进而来获取本次调研目标群体、主题、调研问题类型和调研限制因素等信息。举例而言,所述交互界面可以设置有“本次调研主题”、“期望调研的对象”等输入栏位及可选择的调用问题类型组合(选择题、选择题+问答题)。In an embodiment, the research requirement information may include a research target group, a research topic, a research question type, and the like. The user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2. The terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors. For example, the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched", and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
在一实施例中,可以利用深度学习算法建立问卷生成模型,并对该问卷生成模型进行训练,进而可以实现根据所述调研需求信息自动生成所述调查问卷,可以通过历史调查问卷生成记录或接入网络来获取训练样本,以对该问卷生成模型进行训练。In an embodiment, the questionnaire generation model may be established by using a deep learning algorithm, and the questionnaire generation model may be trained, and then the questionnaire may be automatically generated according to the research requirement information, and the record may be generated through a historical questionnaire. The network is used to obtain training samples to train the questionnaire generation model.
在一实施例中,可以接入网络来获取多个问卷训练样本,每个问卷训练样本包含有问卷样本及训练特征,所述训练特征可以包括调研目标群体、调研主题、调研问题类型等信息;将每个问卷训练样本的训练特征转换成训练向量,并利用所述训练向量及每个问卷训练样本的问卷样本来训练所述问卷生成模型,所述问卷生成模型的训练层优选为基于非线性函数(例如Sigmoid函数)所实现;再将接收到的调研需求信息转换成需求特征向量,并将所述需求特征向量输入至所述问卷生成模型,进而可以得到与所述调研需求信息对应的调查问卷。In an embodiment, the network may be accessed to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include information such as a research target group, a research topic, and a type of research question; Converting the training features of each questionnaire training sample into training vectors, and training the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, wherein the training layer of the questionnaire generating model is preferably based on nonlinearity a function (for example, a Sigmoid function) is implemented; the received research demand information is converted into a demand feature vector, and the demand feature vector is input to the questionnaire generation model, thereby obtaining a survey corresponding to the survey demand information. Questionnaire.
步骤S502,将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户。In step S502, the questionnaire is distributed to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
在一实施例中,可以通过特定的传输通道将所述调查问卷分发至所述预设目标用户。所述特定的传输通道可以是指如预设目标用户的特定软件客户端,邮件、即时通讯消息等,从而告知并引导所述预设目标用户参与问卷调查。所述预设目标用户可以具有多个属性。所述属性可以是用户登陆时间、登陆时长、登陆地点和浏览过的网站等。还可以根据用户调研目的和调研需求的不同找出符合所述调研目的及调研需求的用户集合。In an embodiment, the questionnaire may be distributed to the preset target user via a specific transmission channel. The specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire. The preset target user may have multiple attributes. The attributes may be a user login time, a login duration, a login location, and a visited website. It is also possible to find a collection of users that meet the research purpose and research needs according to the purpose of the user's research and the needs of the research.
在一实施例中,可以分析所述用户的行为日志,得到所述预设目标用户的属性,提取所述属性与所述调研目的相应的用户,作为所述预设目标用户。所述预设目标用户的行为日志可以是对所述调研目的的兴趣和所述用户的浏览习惯。还可以根据所述用户的调研记录,将所述用户的评价结果达到预设标准的用户作为所述预设目标用户。所述调研记录可以是用户答题的认真程度和答题的次数。所述预设目标用户的行为日志和/或历史调研记录与所述调研目标群体和/或所述调研主题相匹配。In an embodiment, the behavior log of the user may be analyzed, the attribute of the preset target user is obtained, and the user whose attribute is corresponding to the research purpose is extracted as the preset target user. The behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user. The user who has reached the preset standard of the user's evaluation result may also be used as the preset target user according to the research record of the user. The research record may be the degree of seriousness of the user's answer and the number of answers. The behavior log and/or historical research record of the preset target user matches the research target group and/or the research topic.
步骤S504,收集所述预设目标用户回传的问卷填写结果。Step S504, collecting a questionnaire filling result returned by the preset target user.
在一实施方式中,收集所述预设目标用户回传的问卷填写结果。将生成的调查问卷通过指定的传输通道分发至所述预设目标用户后,所述预设目标 用户可以在任意时刻、任意地方进行所述调查问卷的填写。In an embodiment, the questionnaire filling result returned by the preset target user is collected. After the generated questionnaire is distributed to the preset target user through the designated transmission channel, the preset target user can fill in the questionnaire at any time and anywhere.
步骤S506,将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。In step S506, the questionnaire filling result is summarized, and the result of the questionnaire filling is completed, and the consensus analysis is performed to output the summarized questionnaire result.
在一实施方式中,在接收到所述预设目标用户回传的问卷填写结果后,将所述问卷填写结果保存至一数据库;当需要进行结果分析时,从所述数据库中调出此次调查的所有结果并进行汇总,然后根据所有问卷填写结果的汇总,可以用可视化的方式显示所有被调研人员意见的分散程度,以可视化的形式输出结果汇总。In an embodiment, after receiving the questionnaire filling result of the preset target user return, the questionnaire filling result is saved to a database; when the result analysis is needed, the database is called out from the database. All the results of the survey are summarized and then summarized according to the results of all the questionnaires. The dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
在一实施方式中,利用Isomap降维算法和相似度算法对所述汇总后的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。In an embodiment, the Isomap dimension reduction algorithm and the similarity algorithm are used to perform an opinion consistency analysis on the summarized questionnaire completion results to output the summarized questionnaire results.
在一实施方式中,使用向量来表示各个被调研人员的调查问卷结果,并利用Isomap降维方法,在保证向量间距离不变的条件下,将高维向量转化为低维向量用于坐标显示,然后通过计算向量间的量化关系来表示不同被调研人员观点上的异同。定义向量X和向量Y的距离为:In an embodiment, a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant. Then, by calculating the quantitative relationship between the vectors, the similarities and differences between the different researchers are expressed. Define the distance between vector X and vector Y as:
Figure PCTCN2018090644-appb-000003
Figure PCTCN2018090644-appb-000003
如果X、Y的第i个分量相同,则该分量对距离的贡献为0;如果不同,则该分量对距离的贡献大于0,并且分量相差越大,它们对距离的贡献越大。使用向量间的距离可以描述各被调研人员观点上的差异。距离值越大表明被调研人员观点的差异越大。所述相似性计算方法评估群体意见发散程度方式是:如果距离小,那么相似度大;如果距离大,那么相似度小。If the i-th component of X, Y is the same, the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance. Using the distance between vectors can describe the differences in the opinions of the various investigators. The larger the distance value, the greater the difference in the opinions of the respondents. The similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
在一实施方式中,针对不同的问题可以设置不同的分析方法,针对封闭性问题可以采用定量与定性结合的方法,例如可以采用百分比、频数与相似度分析、降维分析、层次分析等方法的结合。对于开放性问题则可以采用定性分析的方法,主要有聚类、区间划分、相似度分析方法等。最后对所有问题的所有选项进行Isomap降维然后用相似性计算方法汇总整体意见的分散程度,如果对于调查问卷中的某个问题所有被调研人员的意见基本上一致,则可以把此结果作为一致性意见。如果存在逻辑上的不一致性,那么就会发出意见不一致的提醒,并给出相应的问题,然后重新进行结果汇总及分析,以此直至群体意见基本一致,并最终把意见分析的相关内容以可视化的形式表示出来。In an embodiment, different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used. Combine. For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods. Finally, Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion. If there is a logical inconsistency, then a reminder of inconsistency will be issued, and the corresponding questions will be given, and then the results will be summarized and analyzed, until the group opinions are basically the same, and finally the relevant content of the opinion analysis is visualized. The form is expressed.
通过上述步骤S500-S506,本申请所提出的调查问卷生成方法,首先,接收调研需求信息并根据所述调研需求信息生成调查问卷;其次,将所述调查问卷分发至预设目标用户;再者,收集所述预设目标用户回传的问卷填写结果;最后,将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。这样,可以实现自动生成调查问卷,系统可以根据不同的调研需求信息生成不同的调查问卷并筛选适合调研目的的目标用户进行网络调研,操作简单,实现问卷生成智能化,有利 于获取客户真实意愿,节省大量的人力物力,而且使调研结果的有效性得到很大的提高。Through the above steps S500-S506, the questionnaire generating method proposed by the present application first receives the research demand information and generates a questionnaire according to the research demand information; secondly, distributes the questionnaire to a preset target user; Collecting the results of the questionnaires returned by the preset target users; finally, summarizing the results of the questionnaires, and performing consistency analysis on the results of the completed questionnaires to output the summarized questionnaire results. In this way, the questionnaire can be automatically generated, and the system can generate different questionnaires according to different research demand information and select target users suitable for the research purpose to conduct network research, and the operation is simple, and the questionnaire generation is intelligent, which is beneficial to obtaining the true will of the customer. It saves a lot of manpower and material resources, and the effectiveness of the research results is greatly improved.
参阅图6所示,是本申请调查问卷生成方法第二实施例的实施流程示意图。在本实施例中,根据不同的需求,图6所示的流程图中的步骤的执行顺序可以改变,某些步骤可以省略。Referring to FIG. 6, it is a schematic flowchart of the implementation of the second embodiment of the questionnaire generating method of the present application. In this embodiment, the order of execution of the steps in the flowchart shown in FIG. 6 may be changed according to different requirements, and some steps may be omitted.
步骤S500,接收调研需求信息并根据所述调研需求信息生成调查问卷。Step S500, receiving research demand information and generating a questionnaire according to the research demand information.
在一实施例中,所述调研需求信息可以包括调研目标群体、调研主题、调研问题类型等。用户可以通过终端设备1来输入调研需求信息,终端设备1可以将接收到的调研需求信息转发至所述服务器2。终端设备1可以设置一交互界面来引导使用者输入调研需求信息,进而来获取本次调研目标群体、主题、调研问题类型和调研限制因素等信息。举例而言,所述交互界面可以设置有“本次调研主题”、“期望调研的对象”等输入栏位及可选择的调用问题类型组合(选择题、选择题+问答题)。In an embodiment, the research requirement information may include a research target group, a research topic, a research question type, and the like. The user can input the research request information through the terminal device 1, and the terminal device 1 can forward the received research request information to the server 2. The terminal device 1 can set an interactive interface to guide the user to input the research requirement information, thereby obtaining information such as the target group, the theme, the type of the research question, and the research restriction factors. For example, the interactive interface may be provided with input fields such as "this research topic", "objects expected to be researched", and a combination of selectable question types (multiple choice questions, multiple choice questions + quiz questions).
在一实施例中,可以利用深度学习算法建立问卷生成模型,并对该问卷生成模型进行训练,进而可以实现根据所述调研需求信息自动生成所述调查问卷,可以通过历史调查问卷生成记录或接入网络来获取训练样本,以对该问卷生成模型进行训练。In an embodiment, the questionnaire generation model may be established by using a deep learning algorithm, and the questionnaire generation model may be trained, and then the questionnaire may be automatically generated according to the research requirement information, and the record may be generated through a historical questionnaire. The network is used to obtain training samples to train the questionnaire generation model.
在一实施例中,可以接入网络来获取多个问卷训练样本,每个问卷训练样本包含有问卷样本及训练特征,所述训练特征可以包括调研目标群体、调研主题、调研问题类型等信息;将每个问卷训练样本的训练特征转换成训练向量,并利用所述训练向量及每个问卷训练样本的问卷样本来训练所述问卷生成模型,所述问卷生成模型的训练层优选为基于非线性函数(例如Sigmoid函数)所实现;再将接收到的调研需求信息转换成需求特征向量,并将所述需求特征向量输入至所述问卷生成模型,进而可以得到与所述调研需求信息对应的调查问卷。In an embodiment, the network may be accessed to obtain a plurality of questionnaire training samples, each questionnaire training sample includes a questionnaire sample and a training feature, and the training feature may include information such as a research target group, a research topic, and a type of research question; Converting the training features of each questionnaire training sample into training vectors, and training the questionnaire generating model by using the training vectors and the questionnaire samples of each questionnaire training sample, wherein the training layer of the questionnaire generating model is preferably based on nonlinearity a function (for example, a Sigmoid function) is implemented; the received research demand information is converted into a demand feature vector, and the demand feature vector is input to the questionnaire generation model, thereby obtaining a survey corresponding to the survey demand information. Questionnaire.
步骤S508,接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整。Step S508, receiving a questionnaire adjustment request and performing detail adjustment on the generated questionnaire according to the questionnaire adjustment request.
在一实施方式中,可以接收用户问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整。所述调查问卷可以包括多个问卷问题,所述细节调整可以是修改、删除、增加问卷问题,设定问卷问题的关联关系,更改问卷问题的顺序。In an embodiment, a user questionnaire adjustment request may be received and details of the generated questionnaire may be adjusted according to the questionnaire adjustment request. The questionnaire may include a plurality of questionnaire questions, and the detail adjustment may be a modification, deletion, addition of a questionnaire question, setting an association relationship of the questionnaire questions, and changing the order of the questionnaire questions.
在一实施方式中,可以调整一些涉及特定产品的调研问题的比重,设置问卷问题的关联关系,修改某些问题的描述,更换所述问卷问题的顺序,设置封闭性问题的选项,设置矩阵题要素等。还可以通过工作流方式指定某一问卷问题对应答案可以跳转至指定题,也可以设置对描述性问卷答案进行分析并跳转至指定题,允许对主观题的表情、图片答题。In an embodiment, it is possible to adjust the proportion of some research questions related to a specific product, set the relationship of the questionnaire questions, modify the description of some problems, replace the order of the questionnaire questions, set options for closed questions, and set matrix questions. Elements, etc. You can also specify the answer to a questionnaire question through workflow to jump to the specified question, or you can set the analysis of the descriptive questionnaire answer and jump to the specified question, allowing the expression of the subjective question and the picture to answer.
在一实施方式中,当用户发送问卷调整请求选择对所述调查问卷进行细节调整时,接收用户的设定需求和/或获取用户的先前调查问卷记录和/或用户的基本信息进行细节调整。当对所选中的调查问卷设置调整细节之后,系统 可自动生成修改后的调查问卷并形成预览,如果调查问卷对修改后的调查问卷不满意还可以继续对所述调查问卷进行调整。在进行细节调整题目时,还可以实时提醒所述调研人员如何设置题目可以使得所得到的调研效果更好。In an embodiment, when the user sends a questionnaire adjustment request to select a detailed adjustment of the questionnaire, the user's setting requirements are received and/or the user's previous questionnaire record and/or the user's basic information are obtained for detailed adjustment. After setting the adjustment details for the selected questionnaire, the system can automatically generate the revised questionnaire and form a preview. If the questionnaire is not satisfied with the modified questionnaire, the questionnaire can be further adjusted. When the details are adjusted, the reporter can also be reminded in real time how to set the topic so that the research results obtained are better.
步骤S502,将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户。In step S502, the questionnaire is distributed to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research requirement information.
在一实施例中,可以通过特定的传输通道将所述调查问卷分发至所述预设目标用户。所述特定的传输通道可以是指如预设目标用户的特定软件客户端,邮件、即时通讯消息等,从而告知并引导所述预设目标用户参与问卷调查。所述预设目标用户可以具有多个属性。所述属性可以是用户登陆时间、登陆时长、登陆地点和浏览过的网站等。还可以根据用户调研目的和调研需求的不同找出符合所述调研目的及调研需求的用户集合。In an embodiment, the questionnaire may be distributed to the preset target user via a specific transmission channel. The specific transmission channel may refer to a specific software client such as a preset target user, mail, instant messaging, etc., thereby informing and guiding the preset target user to participate in the questionnaire. The preset target user may have multiple attributes. The attributes may be a user login time, a login duration, a login location, and a visited website. It is also possible to find a collection of users that meet the research purpose and research needs according to the purpose of the user's research and the needs of the research.
在一实施例中,可以分析所述用户的行为日志,得到所述预设目标用户的属性,提取所述属性与所述调研目的相应的用户,作为所述预设目标用户。所述预设目标用户的行为日志可以是对所述调研目的的兴趣和所述用户的浏览习惯。还可以根据所述用户的调研记录,将所述用户的评价结果达到预设标准的用户作为所述预设目标用户。所述调研记录可以是用户答题的认真程度和答题的次数。所述预设目标用户的行为日志或历史调研记录与所述调研目标群体或所述调研主题相匹配。In an embodiment, the behavior log of the user may be analyzed, the attribute of the preset target user is obtained, and the user whose attribute is corresponding to the research purpose is extracted as the preset target user. The behavior log of the preset target user may be an interest in the research purpose and a browsing habit of the user. The user who has reached the preset standard of the user's evaluation result may also be used as the preset target user according to the research record of the user. The research record may be the degree of seriousness of the user's answer and the number of answers. The behavior log or historical research record of the preset target user matches the research target group or the research topic.
步骤S504,收集所述预设目标用户回传的问卷填写结果。Step S504, collecting a questionnaire filling result returned by the preset target user.
在一实施方式中,收集所述预设目标用户回传的问卷填写结果。将生成的调查问卷通过指定的传输通道分发至所述预设目标用户后,所述预设目标用户可以在任意时刻、任意地方进行所述调查问卷的填写。In an embodiment, the questionnaire filling result returned by the preset target user is collected. After the generated questionnaire is distributed to the preset target user through the designated transmission channel, the preset target user can fill in the questionnaire at any time and anywhere.
步骤S506,将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。In step S506, the questionnaire filling result is summarized, and the result of the questionnaire filling is completed, and the consensus analysis is performed to output the summarized questionnaire result.
在一实施方式中,在接收到所述预设目标用户回传的问卷填写结果后,将所述问卷填写结果保存至一数据库;当需要进行结果分析时,从所述数据库中调出此次调查的所有结果并进行汇总,然后根据所有问卷填写结果的汇总,可以用可视化的方式显示所有被调研人员意见的分散程度,以可视化的形式输出结果汇总。In an embodiment, after receiving the questionnaire filling result of the preset target user return, the questionnaire filling result is saved to a database; when the result analysis is needed, the database is called out from the database. All the results of the survey are summarized and then summarized according to the results of all the questionnaires. The dispersion of the opinions of all the surveyed personnel can be visually displayed, and the results are summarized in a visual form.
在一实施方式中,利用Isomap降维算法和相似度算法对所述汇总后的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。In an embodiment, the Isomap dimension reduction algorithm and the similarity algorithm are used to perform an opinion consistency analysis on the summarized questionnaire completion results to output the summarized questionnaire results.
在一实施方式中,使用向量来表示各个被调研人员的调查问卷结果,并利用Isomap降维方法,在保证向量间距离不变的条件下,将高维向量转化为低维向量用于坐标显示,然后通过计算向量间的量化关系来表示不同被调研人员观点上的异同。定义向量X和向量Y的距离为:In an embodiment, a vector is used to represent the survey results of each researcher, and the Isomap dimension reduction method is used to convert the high-dimensional vector into a low-dimensional vector for coordinate display under the condition that the distance between the vectors is constant. Then, by calculating the quantitative relationship between the vectors, the similarities and differences between the different researchers are expressed. Define the distance between vector X and vector Y as:
Figure PCTCN2018090644-appb-000004
Figure PCTCN2018090644-appb-000004
如果X、Y的第i个分量相同,则该分量对距离的贡献为0;如果不同, 则该分量对距离的贡献大于0,并且分量相差越大,它们对距离的贡献越大。使用向量间的距离可以描述各被调研人员观点上的差异。距离值越大表明被调研人员观点的差异越大。所述相似性计算方法评估群体意见发散程度方式是:如果距离小,那么相似度大;如果距离大,那么相似度小。If the i-th component of X, Y is the same, the contribution of the component to the distance is 0; if different, the contribution of the component to the distance is greater than 0, and the greater the difference in components, the greater their contribution to the distance. Using the distance between vectors can describe the differences in the opinions of the various investigators. The larger the distance value, the greater the difference in the opinions of the respondents. The similarity calculation method evaluates the degree of divergence of the group opinions: if the distance is small, the similarity is large; if the distance is large, the similarity is small.
在一实施方式中,针对不同的问题可以设置不同的分析方法,针对封闭性问题可以采用定量与定性结合的方法,例如可以采用百分比、频数与相似度分析、降维分析、层次分析等方法的结合。对于开放性问题则可以采用定性分析的方法,主要有聚类、区间划分、相似度分析方法等。最后对所有问题的所有选项进行Isomap降维然后用相似性计算方法汇总整体意见的分散程度,如果对于调查问卷中的某个问题所有被调研人员的意见基本上一致,则可以把此结果作为一致性意见。如果存在逻辑上的不一致性,那么就会发出意见不一致的提醒,并给出相应的问题,然后重新进行结果汇总及分析,以此直至群体意见基本一致,并最终把意见分析的相关内容以可视化的形式表示出来。In an embodiment, different analysis methods may be set for different problems, and a quantitative and qualitative combination method may be adopted for the closedness problem, for example, methods such as percentage, frequency and similarity analysis, dimensionality reduction analysis, and analytic hierarchy process may be used. Combine. For the open problem, qualitative analysis methods can be used, mainly including clustering, interval division, and similarity analysis methods. Finally, Isomap dimension reduction is performed on all the options of all the questions, and then the similarity calculation method is used to summarize the degree of dispersion of the overall opinions. If the opinions of all the respondents are basically the same for a certain question in the questionnaire, the results can be consistent. Sexual opinion. If there is a logical inconsistency, then a reminder of inconsistency will be issued, and the corresponding questions will be given, and then the results will be summarized and analyzed, until the group opinions are basically the same, and finally the relevant content of the opinion analysis is visualized. The form is expressed.
通过上述步骤S500-S508,本申请所提出的调查问卷生成方法,首先,接收调研需求信息并根据所述调研需求信息生成调查问卷;其次,接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整;再者,将所述调查问卷分发至预设目标用户;再者,收集所述预设目标用户回传的问卷填写结果;最后,将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。这样,还可以实现根据用户的实际需求对生的成调查问卷进行细节调整,进一步适配用户的调研需求,有利于获取客户真实意愿,使调研结果的有效性得到进一步提高。Through the above steps S500-S508, the questionnaire generating method proposed by the present application first receives the survey demand information and generates a questionnaire according to the survey demand information; secondly, receives the questionnaire adjustment request and adjusts the request according to the questionnaire. The questionnaire is adjusted in detail; further, the questionnaire is distributed to the preset target user; further, the questionnaire is returned to the preset target user, and finally, the results of the questionnaire are summarized. The results of the questionnaires are filled out and the opinions are consistently analyzed to output the summarized questionnaire results. In this way, it is also possible to adjust the details of the student's questionnaire according to the actual needs of the user, further adapting the user's research needs, and is beneficial to obtaining the true will of the customer, and further improving the effectiveness of the research result.
上述本申请实施例序号仅仅为了描述,不代表实施例的优劣。The serial numbers of the embodiments of the present application are merely for the description, and do not represent the advantages and disadvantages of the embodiments.
通过以上的实施方式的描述,本领域的技术人员可以清楚地了解到上述实施例方法可借助软件加必需的通用硬件平台的方式来实现,当然也可以通过硬件,但很多情况下前者是更佳的实施方式。基于这样的理解,本申请的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来,该计算机软件产品存储在一个存储介质(如ROM/RAM、磁碟、光盘)中,包括若干指令用以使得一台终端设备(可以是手机,计算机,服务器,空调器,或者网络设备等)执行本申请各个实施例所述的方法。Through the description of the above embodiments, those skilled in the art can clearly understand that the foregoing embodiment method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is better. Implementation. Based on such understanding, the technical solution of the present application, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk, The optical disc includes a number of instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the methods described in various embodiments of the present application.
以上仅为本申请的优选实施例,并非因此限制本申请的专利范围,凡是利用本申请说明书及附图内容所作的等效结构或等效流程变换,或直接或间接运用在其他相关的技术领域,均同理包括在本申请的专利保护范围内。The above is only a preferred embodiment of the present application, and is not intended to limit the scope of the patent application, and the equivalent structure or equivalent process transformations made by the specification and the drawings of the present application, or directly or indirectly applied to other related technical fields. The same is included in the scope of patent protection of this application.

Claims (20)

  1. 一种调查问卷生成方法,应用于服务器,其特征在于,所述方法包括:A questionnaire generating method is applied to a server, wherein the method comprises:
    接收调研需求信息并根据所述调研需求信息生成调查问卷;Receiving research demand information and generating a questionnaire according to the research demand information;
    将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户;Distributing the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research demand information;
    收集所述预设目标用户回传的问卷填写结果;及Collecting the results of the questionnaire returned by the preset target user; and
    将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
  2. 如权利要求1所述的方法,其特征在于,所述接收调研需求信息并根据所述调研需求信息生成调查问卷的步骤包括:The method of claim 1, wherein the step of receiving survey request information and generating a questionnaire based on the survey demand information comprises:
    利用深度学习算法建立问卷生成模型,并根据问卷训练样本对所述问卷生成模型进行训练;Using a deep learning algorithm to build a questionnaire generation model, and training the questionnaire generation model according to the questionnaire training sample;
    接收所述调研需求信息并将所述调研需求信息转换成需求特征向量;及将所述需求特征向量输入至所述问卷生成模型,以得到与所述调研需求信息对应的调查问卷。Receiving the survey demand information and converting the survey demand information into a demand feature vector; and inputting the demand feature vector to the questionnaire generation model to obtain a questionnaire corresponding to the survey demand information.
  3. 如权利要求1所述的方法,其特征在于,所述调研需求信息包括调研目标及调研主题,所述预设目标用户是指行为日志和/或历史调研记录与所述调研目标和/或所述调研主题相匹配的用户。The method according to claim 1, wherein the research requirement information comprises a research target and a research topic, and the preset target user refers to a behavior log and/or a historical research record and the research target and/or The users whose research topics match.
  4. 如权利要求2所述的方法,其特征在于,所述调研需求信息包括调研目标及调研主题,所述预设目标用户是指行为日志和/或历史调研记录与所述调研目标和/或所述调研主题相匹配的用户。The method according to claim 2, wherein the research demand information comprises a research target and a research topic, and the preset target user refers to a behavior log and/or a historical research record and the research target and/or The users whose research topics match.
  5. 如权利要求1所述的方法,其特征在于,所述调查问卷生成方法还包括步骤:The method of claim 1 wherein said questionnaire generating method further comprises the steps of:
    接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整;Receiving a questionnaire adjustment request and performing detailed adjustment on the generated questionnaire according to the questionnaire adjustment request;
    其中,所述调查问卷包括多个问卷问题,所述细节调整包括:修改、删除、增加问卷问题,设定问卷问题的关联关系,更改问卷问题的顺序。The questionnaire includes a plurality of questionnaire questions, and the detail adjustment includes: modifying, deleting, increasing the questionnaire question, setting the association relationship of the questionnaire questions, and changing the order of the questionnaire questions.
  6. 如权利要求2所述的方法,其特征在于,所述调查问卷生成方法还包括步骤:The method of claim 2, wherein the questionnaire generating method further comprises the steps of:
    接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整;Receiving a questionnaire adjustment request and performing detailed adjustment on the generated questionnaire according to the questionnaire adjustment request;
    其中,所述调查问卷包括多个问卷问题,所述细节调整包括:修改、删除、增加问卷问题,设定问卷问题的关联关系,更改问卷问题的顺序。The questionnaire includes a plurality of questionnaire questions, and the detail adjustment includes: modifying, deleting, increasing the questionnaire question, setting the association relationship of the questionnaire questions, and changing the order of the questionnaire questions.
  7. 如权利要求1或2所述的方法,其特征在于,所述将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果的步骤包括:The method according to claim 1 or 2, wherein the step of summarizing the questionnaire filling results and performing the opinion consistency analysis on the summarized questionnaire filling results to output the summarized questionnaire results includes :
    将所述问卷填写结果进行汇总;及Summarizing the results of the questionnaire; and
    利用Isomap降维算法和相似度算法对所述汇总后的问卷填写结果进行意 见一致性分析,以输出汇总后的问卷调查结果。The Isomap dimension reduction algorithm and the similarity algorithm are used to perform an opinion consistency analysis on the results of the summarized questionnaires to output the summarized questionnaire results.
  8. 一种服务器,其特征在于,所述服务器包括存储器、处理器,所述存储器上存储有可在所述处理器上运行的调查问卷生成系统,所述调查问卷生成系统被所述处理器执行时实现如下步骤:A server, comprising: a memory, a processor, wherein the memory stores a questionnaire generating system operable on the processor, when the questionnaire generating system is executed by the processor Implement the following steps:
    接收调研需求信息并根据所述调研需求信息生成调查问卷;Receiving research demand information and generating a questionnaire according to the research demand information;
    将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户;Distributing the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research demand information;
    收集所述预设目标用户回传的问卷填写结果;及Collecting the results of the questionnaire returned by the preset target user; and
    将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
  9. 如权利要求8所述的服务器,其特征在于,所述接收调研需求信息并根据所述调研需求信息生成调查问卷的步骤包括:The server according to claim 8, wherein the step of receiving the research request information and generating the questionnaire according to the research demand information comprises:
    利用深度学习算法建立问卷生成模型,并根据问卷训练样本对所述问卷生成模型进行训练;Using a deep learning algorithm to build a questionnaire generation model, and training the questionnaire generation model according to the questionnaire training sample;
    接收所述调研需求信息并将所述调研需求信息转换成需求特征向量;及Receiving the survey demand information and converting the survey demand information into a demand feature vector; and
    将所述需求特征向量输入至所述问卷生成模型,以得到与所述调研需求信息对应的所述调查问卷。The demand feature vector is input to the questionnaire generation model to obtain the questionnaire corresponding to the survey demand information.
  10. 如权利要求8所述的服务器,其特征在于,所述调研需求信息包括调研目标及调研主题,所述预设目标用户是指行为日志和/或历史调研记录与所述调研目标和/或所述调研主题相匹配的用户。The server according to claim 8, wherein the research requirement information comprises a research target and a research topic, and the preset target user refers to a behavior log and/or a historical research record and the research target and/or the The users whose research topics match.
  11. 如权利要求9所述的服务器,其特征在于,所述调研需求信息包括调研目标及调研主题,所述预设目标用户是指行为日志和/或历史调研记录与所述调研目标和/或所述调研主题相匹配的用户。The server according to claim 9, wherein the research requirement information comprises a research target and a research topic, and the preset target user refers to a behavior log and/or a historical research record and the research target and/or The users whose research topics match.
  12. 如权利要求8所述的服务器,其特征在于,所述调查问卷生成系统被所述处理器执行时,还实现如下步骤:The server according to claim 8, wherein when said questionnaire generating system is executed by said processor, the following steps are further implemented:
    接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整;Receiving a questionnaire adjustment request and performing detailed adjustment on the generated questionnaire according to the questionnaire adjustment request;
    其中,所述细节调整包括:修改、删除、增加问卷问题,设定问卷问题的关联关系,更改问卷问题的顺序。The detail adjustment includes: modifying, deleting, adding a questionnaire question, setting an association relationship of the questionnaire question, and changing the order of the questionnaire question.
  13. 如权利要求9所述的服务器,其特征在于,所述调查问卷生成系统被所述处理器执行时,还实现如下步骤:The server according to claim 9, wherein when said questionnaire generating system is executed by said processor, the following steps are further implemented:
    接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整;Receiving a questionnaire adjustment request and performing detailed adjustment on the generated questionnaire according to the questionnaire adjustment request;
    其中,所述细节调整包括:修改、删除、增加问卷问题,设定问卷问题的关联关系,更改问卷问题的顺序。The detail adjustment includes: modifying, deleting, adding a questionnaire question, setting an association relationship of the questionnaire question, and changing the order of the questionnaire question.
  14. 如权利要求8或9所述的服务器,其特征在于,所述将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果的步骤包括:The server according to claim 8 or 9, wherein the step of summarizing the questionnaire filling results and performing the opinion consistency analysis on the summarized questionnaire filling results to output the summarized questionnaire results includes :
    将所述问卷填写结果进行汇总;及Summarizing the results of the questionnaire; and
    利用Isomap降维算法和相似度算法对所述汇总后的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The Isomap dimension reduction algorithm and the similarity algorithm are used to analyze the results of the summarized questionnaires to output a consensus analysis result.
  15. 一种计算机可读存储介质,所述计算机可读存储介质存储有调查问卷生成系统,所述调查问卷生成系统可被至少一个处理器执行,所述调查问卷生成系统被所述处理器执行时实现如下步骤:A computer readable storage medium storing a questionnaire generating system, the questionnaire generating system being executable by at least one processor, the questionnaire generating system being implemented by the processor The following steps:
    接收调研需求信息并根据所述调研需求信息生成调查问卷;Receiving research demand information and generating a questionnaire according to the research demand information;
    将所述调查问卷分发至预设目标用户,其中所述预设目标用户是指行为日志或历史调研记录与所述调研需求信息相匹配的用户;Distributing the questionnaire to a preset target user, where the preset target user refers to a user whose behavior log or historical research record matches the research demand information;
    收集所述预设目标用户回传的问卷填写结果;及Collecting the results of the questionnaire returned by the preset target user; and
    将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The results of the questionnaires are summarized, and the results of the questionnaires are filled out for consistency analysis to output the summarized questionnaire results.
  16. 如权利要求15所述的计算机可读存储介质,其特征在于,所述接收调研需求信息并根据所述调研需求信息生成调查问卷的步骤包括:The computer readable storage medium according to claim 15, wherein the step of receiving research request information and generating a questionnaire according to the research demand information comprises:
    利用深度学习算法建立问卷生成模型,并根据问卷训练样本对所述问卷生成模型进行训练;Using a deep learning algorithm to build a questionnaire generation model, and training the questionnaire generation model according to the questionnaire training sample;
    接收所述调研需求信息并将所述调研需求信息转换成需求特征向量;及Receiving the survey demand information and converting the survey demand information into a demand feature vector; and
    将所述需求特征向量输入至所述问卷生成模型,以得到与所述调研需求信息对应的所述调查问卷。The demand feature vector is input to the questionnaire generation model to obtain the questionnaire corresponding to the survey demand information.
  17. 如权利要求15所述的计算机可读存储介质,其特征在于,所述调研需求信息包括调研目标及调研主题,所述预设目标用户是指行为日志和/或历史调研记录与所述调研目标和/或所述调研主题相匹配的用户。The computer readable storage medium according to claim 15, wherein the research requirement information comprises a research target and a research topic, and the preset target user refers to a behavior log and/or a historical research record and the research target. And/or users who match the research topic.
  18. 如权利要求16所述的计算机可读存储介质,其特征在于,所述调研需求信息包括调研目标及调研主题,所述预设目标用户是指行为日志和/或历史调研记录与所述调研目标和/或所述调研主题相匹配的用户。The computer readable storage medium according to claim 16, wherein the research requirement information comprises a research target and a research topic, and the preset target user refers to a behavior log and/or a historical research record and the research target. And/or users who match the research topic.
  19. 如权利要求15或16所述的计算机可读存储介质,其特征在于,所述调查问卷生成系统被所述处理器执行时,还实现如下步骤:The computer readable storage medium according to claim 15 or 16, wherein when the questionnaire generating system is executed by the processor, the following steps are further implemented:
    接收问卷调整请求并根据所述问卷调整请求对生成后的调查问卷进行细节调整;Receiving a questionnaire adjustment request and performing detailed adjustment on the generated questionnaire according to the questionnaire adjustment request;
    其中,所述细节调整包括:修改、删除、增加问卷问题,设定问卷问题的关联关系,更改问卷问题的顺序。The detail adjustment includes: modifying, deleting, adding a questionnaire question, setting an association relationship of the questionnaire question, and changing the order of the questionnaire question.
  20. 如权利要求15或16所述的计算机可读存储介质,其特征在于,所述将所述问卷填写结果进行汇总,并对汇总的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果的步骤包括:The computer readable storage medium according to claim 15 or 16, wherein said summarizing the results of said questionnaires and performing a consensus analysis on the results of the completed questionnaires to output the summarized questionnaires The steps of the result include:
    将所述问卷填写结果进行汇总;及Summarizing the results of the questionnaire; and
    利用Isomap降维算法和相似度算法对所述汇总后的问卷填写结果进行意见一致性分析,以输出汇总后的问卷调查结果。The Isomap dimension reduction algorithm and the similarity algorithm are used to analyze the results of the summarized questionnaires to output a consensus analysis result.
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